Pet Haven
Business Plan
Executive Summary
Product
Pet Haven company manufactures products for dogs and cats. Pet Haven company produced products like food, clothes, toys, and grooming kits for pets. The products are reliable and safe to use for pets.
Customers
The main target for Pet Haven is owners of pets. Especially owners of dogs and cats, as owners of pets need several things to take care of pets. the main things are food, clothing, and grooming kits for pets. Pet Haven provides suitable products for pets, pad store provides most of the things for pets with high quality.
Future of the Company
The Pet Haven provides the best quality products for pets, as we believe most people love pets. the owners of pets need things related to caring for pets. although the future goals of the Pet Haven company are very long-lasting. The main objective for the Pet Haven company is to reach more customers through the sale of products. The goal of the Pet Haven company is to build loyal customers with time by providing suitable and reliable products for pets.
Introduction
The Pet Heaven company manufactures the best and most reliable products for pets. The company mainly produces products for dogs and cats. The Pet Heaven company focused to establish a standard and reliable company. Pet Heaven provides a wide range of products and services for pets. Pet Heaven produces products by monitoring and assessing the main requirements of pets’ health and safety. Pet Heaven’s main focus is to build relationships with loyal customers and focus on developing the best market strategies. Establishing best practices for managing all the activities related to producing products. It is very important for pets’ health and safety to use the best quality products and Pet Heaven’s main focus is providing quality products at affordable prices. Pet Heaven provides a wide range of products for taking care of pets such as food for pets, supplements, pets clothes, toys, and grooming products to take care of pets easily. Food and supplements for the pets are very important, and the owners of pets always ensures that the products are safe for their pets. Pet Heavens focuses on providing quality in their products and other services also which helps to create brand awareness in customers. Pet Heaven ensure that the company follows all the safety policies and procedure while performing a business operation such as producing products.
Company Description
Below written mission and vision statement are based on the company and its goal. All the information that has been provided below is well researched and authentic or original shows companies priorities and long-term vision.
Mission Statement
The mission of a Pet Haven company is to provide suitable products for pets, these products are safe for pets. Also, establish itself as the most reliable company for pet products.
Vision statement
The vision of the Pet Haven company is to establish a new store to sell products for pets.
Goal of company
The main goal of the Pet Haven company is to build trust between the customers and make loyal customers (Meeker, et al., 2015).
Objectives of the company
The main objective of Pet Haven company is to build brand awareness for many customers and establish a standard position in the market (Yam, et al., 2017).
Principal Members
Will Harrison — owner, designer, and the primary builder of Pet Haven
Dave Gates — business manager/bookkeeper
Jorge Lee and Chrysta Alison— builders, assemblers, and painters
Tracey Molly — webmaster and handles shipping for web, mail, and special orders
Legal Structure
A Pet Haven company is a sole proprietorship.
Market Research
Industry
Pet Haven company is associated with the companion animal product industry. Pet companies are considered the most suitable products for animals, especially providing the best products for dogs and cats. The company’s main focus is to establish a standard in the market and be considered the most reliable company for pet products. The Pet Haven company produces various products for pets, the main products are food for dogs and cats, grooming kits, clothes, pet accessories, and pet supplements.
The pet product industry has a high growth in the market, as the owners of pets are getting more aware of the care of pets (Ford, & Despeisse, 2016).
Detailed Description of Customers
The main target of the company is owners of dogs and cats, as most people have dogs and cats. Pet Haven company has products for dogs and cats related to their health, grooming, playing, and other products. The Pet Haven company has increased its income range from $40,000-$100,000 in the last year. The company is also focusing on providing high-quality products, also the company is focusing to build trust with customers by providing good products. The company also provides a facility for taking care of pets in the absence of their owners, it is an effective way to establish the company’s standard position in the market (Jolink, & Niesten, 2015).
Company Advantages
The main advantages of a Pet Haven company:
- Providing several product-line: this is to give the customer option to choose from or the best they want for their pet.
- Safe, toys and accessories for pets
- Reliable products
- All the products are certified, high-quality products
- 24/7 Open for purchasing: opening the store for 7 days and 24 hours will give an upper hand over the other competitors as there are no such facilities available in the area.
- face-to-face purchasing of products for surety of products
- Wide variety of products
- Affordable prices: As the pet haven company directly take the products from the supplier and without any mediator that give the company to adjust the price as per the requirement or can set it below what others are offering so that a large audience can be attracted
Regulations
Pet Haven company ensures to work under rules and regulations. The company follows the Food and drug administration to make sure the safety and health of animals. The Pet Haven company ensures that all the products of pets such as food, and supplements are safe for pets. Animal products come under federal and state government agencies to ensure that all the products for the animals are healthy and safe. The Pet Haven company follows the rules, regulations, and policies of The Pet Food Industry Association of Australia. All the products produced are certified. The Pet Haven company has a license for producing products. Regulations also prevent health and safety hazards for animals. The Pet Haven company follows the safety procedure by ensuring labeling, and information of food and supplements products. The company also ensures to provide safe and fresh ingredients for products. Manufacture the products by providing exact information about the products (Priya, et al., 2018).
The Pet Haven company involves both imported and self-made pet food products by using the best ingredients. The Pet Haven company also assesses all the activities of producing the products to ensure the safe procedure of producing products. Regulation of the company also involves the inspection of product quality to make sure that products are safe for pets (Murthy, et al., 2015).
Service Line
Pet Haven is a pet store that aims to provide a wide range of pet products and services per pet owners’ needs. The focus is on making a Pet Haven that gives a welcoming environment for pets and their owners offering high-quality products and providing exceptional customer service (Friedmann, et al., 2015).
Product/Service
Pet Haven offers the following products and services to its clients and customers:
- Pet Supplies: Provide a wide range of pet supplies that includes food treats, toys, bedding crates, grooming supplies, and accessories for pets only dogs and cats.
- Pet Food: A variety of premium pet food brands that give importance to nutrition and different dietary needs including natural and organic options.
- c. Pet Care Services: Pet Haven offers professional pet grooming services to help pets look and feel their best. Pet Haven also provides pet boarding facilities where pets can stay in a safe and comfortable environment when their owners are on vacation or going to someplace where they cannot able to take their pets with them.
- Pet Adoption: Pet Haven partners with local animal shelters and rescue organizations for pet adoptions and helping pets find their loving homes. Providing guidance to potential pet owners so that they can take good care of their pets.
Pricing Structure
Pet Haven provides competitive and affordable pricing for our products and services which is not given by any other store. Prices may vary based on brand size and specific requirements. Below are some examples of pricing:
- Pet Supplies: Prices vary depending on the product, starting from $5 for toys to $50 for premium pet accessories.
- Pet Food: Prices range from $10 for small bags of specialized pet food to $60 for larger bags of premium brands.
- Pet Care Services: Grooming services start from $30 and may vary based on the size and breed of the pet. Stay services are priced per day starting from $25 (Perry, et al., 2022).
Product Lifecycle
Pet Haven keeps on monitoring market trends with future or upcoming trends and customer feedback to update and expand the product offerings in the best possible manner. It maintains a well-managed inventory it is to ensure a good supply of products while avoiding overstocking and resulting as per the requirement.
Intellectual Property Rights
Pet Haven has applied for trademark registration to protect its brand name and logo. Pet Haven is always on maintaining intellectual property’s uniqueness.
Research and Development
- To stay ahead of the competition and meet customer demands Pet Haven engages in the following research and development activities:
- Market Research: Pet Haven conducts ongoing market research to identify new and upcoming trends customer preferences and popular pet products. This information helps to make informed decisions about the product offerings it is to ensure that the customer will get the best possible service.
- Customer Feedback: Pet Haven always appreciates giving valuable customer feedback through channels such as in-store surveys and online reviews. This feedback helps to improve products and services to meet the customer’s expectations and requirements.
- Supplier Partnerships: Pet Haven has managed to get good partnerships with reputable suppliers and attends industry shows to stay updated on the latest pet products and innovations.
- In conclusion, Pet Haven aims to be a one-stop destination for pet owners offering many ranges of products and services on the other at the same time prioritizing customer satisfaction and the well-being of pets. Commitment to quality, affordability and continuous improvement makes the pet haven different and unique in the pet retail industry.
Marketing & Sales
Growth Strategy
The Pet Haven company’s main strategies are:
- Offer multiple ranges of facilities such as providing shelter to the pets in the absence of a pet owner.
- Providing multiple ranges of products helps to increase the income of the company.
- Establishing loyal customers for the long-term growth of the company by providing the best quality products and services to customers.
- Establishing new stores in the market for future growth of the company.
- Promoting and creating brand awareness in the market.
- Providing affordable products to customers.
- Product development for the growth of the company.
- Focusing on the customers’ requirements for pet products (Lonca, et al., 2020).
Communicate with the Customer
Communicating with customers helps to build trust and loyalty. The Pet Haven company finds ways to communicate with customers are listed below:
- Listen to their needs and requirements for their pet’s health and safety products.
- Develop customer service to solve their issues and problems related to products or services.
- Respond quickly to the customer’s complaints to resolve the problem of customers.
- Communicate and listen to customers through phone calls, emails, or face-to-face.
- Pay attention to the customer’s activities and reviews to understand and build relationships with customers.
How to Sell
The manager of the Pet Haven company monitors, all the activities such as producing products, and sales of the products. The manager also makes strategies and ideas to promote sales of the product. Providing shelter facilities by taking care of pets in the absence of pet owners is a way to attract customers and establish a standard and reputation in the market. the company also increased its income last year the company has earned good profit.
Strategies to increase the sale:
- Affordable prices and providing discounts on the products.
- Building relationships to establish loyal customers.
- Identify customer needs and requirements.
Conclusion
At last from the above business plan this can be concluded that the Pet Haven store will have a high chance of success rathe this is based on the thorough research that has been done on the subject. All the points that have been covered in the business plan are very well researched and able to satisfy all the requirements of a new successful business. Major points of the research that includes the following thing in it company details, service line and last marketing research are based on the information gathered from observing the competitors and the latest information regarding the business. The reason behind the high chances of successful implementation of the business is based on the good research information regarding the business (Bulochova, et al., 2021).
Recommendation
Although the business plan has included everything in it moreover some of the important things that can be suggested for the new business implication in order to get the desired result are as follows:
- Planning to work properly, and planning the objective, and goals helps to achieve the best outcomes for business.
- Managing and implementing strategies for handling business operations.
- Market analysis for improving market strategies.
- Developing action plans for the betterment of business.
References:
Bulochova, V., & Evans, E. W. (2021). Exploring Food Safety Perceptions and Self-Reported Practices of Pet Owners Providing Raw Meat–Based Diets to Pets. Journal of Food Protection, 84(5), 912-919.
Ford, S., & Despeisse, M. (2016). Additive manufacturing and sustainability: an exploratory study of the advantages and challenges. Journal of cleaner Production, 137, 1573-1587. https://www.sciencedirect.com/science/article/pii/S0959652616304395
Friedmann, E., Son, H., & Saleem, M. (2015). The animal–human bond: Health and wellness. In Handbook on animal-assisted therapy (pp. 73-88). Academic Press. https://www.sciencedirect.com/science/article/abs/pii/B9780128012925000079
https://www.sciencedirect.com/science/article/pii/S0362028X2205520X
Jolink, A., & Niesten, E. (2015). Sustainable development and business models of entrepreneurs in the organic food industry. Business Strategy and the Environment, 24(6), 386-401. https://onlinelibrary.wiley.com/doi/abs/10.1002/bse.1826
Lonca, G., Lesage, P., Majeau-Bettez, G., Bernard, S., & Margni, M. (2020). Assessing scaling effects of circular economy strategies: A case study on plastic bottle closed-loop recycling in the USA PET market. Resources, Conservation and Recycling, 162, 105013. https://www.sciencedirect.com/science/article/abs/pii/S092134492030330X
Meeker, D. L., & Meisinger, J. L. (2015). COMPANION ANIMALS SYMPOSIUM: Rendered ingredients significantly influence sustainability, quality, and safety of pet food. Journal of animal science, 93(3), 835-847. https://academic.oup.com/jas/article-abstract/93/3/835/4563434?login=false
Murthy, R., Bearman, G., Brown, S., Bryant, K., Chinn, R., Hewlett, A., … & Weber, D. J. (2015). Animals in healthcare facilities: recommendations to minimize potential risks. infection control & hospital epidemiology, 36(5), 495-516. https://www.cambridge.org/core/journals/infection-control-and-hospital-epidemiology/article/animals-in-healthcare-facilities-recommendations-to-minimize-potential-risks/7086725BAB2AAA4C1949DA5B90F06F3B
Perry, E., Sutton, G. A., Haggag, L., Fleker, M., Blum, S. E., & Kaufmann, R. (2022). Pseudomonas aeruginosa isolation from dog grooming products used by private owners or by professional pet grooming salons: prevalence and risk factors. Veterinary Dermatology, 33(4), 316-e73. https://onlinelibrary.wiley.com/doi/full/10.1111/vde.13072
Priya, R. J., & Nandhini, M. (2018). Evolving opportunities and trends in the pet industry–an analytical study on pet products and services. Journal of Applied Science and Computations, 5(11), 1161-1173. https://www.researchgate.net/profile/Nandhini-Muniappan/publication/334824605_EVOLVING_OPPORTUNITIES_AND_TRENDS_IN_THE_PET_INDUSTRY_-AN_ANALYTICAL_STUDY_ON_PET_PRODUCTS_AND_SERVICES/links/5d42aaa74585153e59326c85/EVOLVING-OPPORTUNITIES-AND-TRENDS-IN-THE-PET-INDUSTRY-AN-ANALYTICAL-STUDY-ON-PET-PRODUCTS-AND-SERVICES.pdf
Yam, P. S., Naughton, G., Butowski, C. F., & Root, A. L. (2017). Inaccurate assessment of canine body condition score, bodyweight, and pet food labels: a potential cause of inaccurate feeding. Veterinary sciences, 4(2), 30. https://www.mdpi.com/2306-7381/4/2/30
