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Search Engine Optimization

 

Search Engine Optimization Marriott: 1. Using a business 5-star strategy: It is very imperative for the website to main its 5-star category as people generally search with the help of the particular niche and they have many options to choose from. 2. Using appropriate and attractive key words: Google understands an arithmetic algorithm, it shows different results and the most apt results with the help of the exact keywords as it catches it easily. 3. Providing different sections for discounts and offers: Most of the individuals search hotels with the help of the categorizing them on the basis of offers and discounts so it is a very beneficial SEO technique. 4. Maintenance of the ratings: Ratings show how well the company is performing and how satisfied the individuals are by the services. 5. Update the page with attractive images and profiles: The visual content of the website must be very attractive as it is of Marriott’ website. It plays a very imperative role. Hilton:1. Having brand credibility: Utilization of the celebrities and influencers can help the website to boost up the credibility and tracking the improvements. 2. YouTube SEO: YouTube generates adds and individuals see adds before watching the content so it helps in advertisement of the particular hotel of the company. 3. Choosing right set of keywords: Using the exact keywords understanding the content is very essential as google understand and shows the results according the keywords.4. Highlighting strengths: If a hotel has some type of strength of a special feature, it should highlight its feature in its keywords so that helps in inviting a greater number of consumers. 5. Internal linking: Finding appropriate in terms of internal linking opportunities that helps in flowing the equity of linking and should link its internal pages as for increasing linking opportunities.  References Marriott. (2022). About us https://www.marriott.com/default.mi?gclid=Cj0KCQjw3IqSBhCoARIsAMBkTb3CpQpovIPcNSUfwWCr0oFBw-VG_06qssXrE5e3ps__kJPKkneTRrcaAhn_EALw_wcB&gclsrc=aw.dsHilton. (2022). About us https://www.hilton.com/en/

 

Global Water Shortage Debate

 

Topic- Can the global community successfully confront the global water shortage?

Summary

Global Water Shortage Debate ,in the article, the author summarizes water as a human right and common public and environmental goals as well. It is often opposed by the water view as the commodity which needs to be priced to make sure water is used effectively and in a sustainable manner. It also summarizes that there are millions of people throughout the planet who needs suitable induction to one of the important parts of life which are clean water.

I disagree with the author on this issue. According to me, the global water shortage cannot be confronted successfully by the global community, but I believe they can reduce the outcomes of water crises. Adopting the 2018 UN World Water Development strategy to find nature-based solutions will be one of the best solutions for the rising and upcoming water crises. Some answers will be provided by the NBS to minimize the damages which can occur from the degradation of the ecosystem, increase, and development of water supply management, among the population water quality, can be increased. At a higher way, there is an increase in global warming. With the increase in the emission of carbon, the water is being polluted. The freshwater volumes are decreasing and only a few columns are left when the freshwater is polluted it is very difficult to get the freshwater (Ungureanu, et al., 2020).

Below are my 3 arguments to disagree with the author are-

1) Awareness of the people 

The beginning stage is only for the socially aware and educated. Although there will be a more skilled effect when the general society joins the center which motivates the individual to save the water. The people of the country can be educated about the change in consumption and lifestyle. It is very important to make people aware of the decreasing freshwater volumes. Now a day’s shortage of freshwater is a crucial issue, to get clean water even though many rich people are using various filters and poor people are getting unclear water to drink. Due to the shortage of water people are facing various issues like the destruction of habits, migration waves, and loss of biodiversity (Voicu, et al., 2020).

They can be made aware of the various solution for managing water scarcity like-

1) Special tanks can be stored for saving the rainwater for irrigation.

2) For more efficient watering drip irrigation can be used.

As per the report, various factors have been highlighted in the article which can lead toGlobal Water Shortage Debate crises. In the article looming water crises are highlighted from the 6 interconnected contexts:

  • Scarcity of water and insecurity
  • Disasters that are related to waters
  • Water
  • Sanitation and health crises
  • Water infrastructure deterioration and destruction
  • In sustainable development
  • Degradation of ecosystem

But there are various reasons which can lead to water crises in a specific area (Wada, et al., 2018).

2) To do agriculture in scientific ways

For taking the water management issues it also shows the various measures. There will be effective management which means tackling the issues which are neglected like wastage of water in the present system but this particular situation is not the solution for all the issues.

As per the viewpoint of farmers smart farming can be adopted to save water. In smart farming techniques, water is used effectually and there is also no wastage of water. There are several ways which can be used by farmers using herbicide-tolerant crops and herbicides. These techniques do not allow for no-farming so it does need soil to be turned over and moisture can be retained. With the help of no-till farming, soil moisture can be increased by the farmers (Rosa, et al., 2020).

Recently China has become the world trailblazer in respect of bioengineering which makes them more solid and helpful. According to the viewpoint of farmers, smart farming must be the outfit of the farmers with the addition of better and unique maltreatment chiefs and exercises.

Information system of management- for the solid events planned structures, getting prepared and taking care off and in the construction aspect scattering the data to take proper care of assignments of farms and limits (Greve, et al., 2018).

 

3) Around the world role of management institutions and policy maker’s role 

One more measure which is provided in the article by the author by facing these issues is a congestive and intelligent way will water will continue to support the life, biodiversity, and development of our future and children as well. But according to me, this is correct and useful for developing countries they are not having resources. Better policies and regulations can be developed and enacted to save water. It is not only the responsibility of the global community and they only also cannot confront the shortage of water (Dell’Angelo, et al., 2020).

Government bodies need to redefine the roles. To ensure more protection government can expand the clean water act. Distribution infrastructure systems can also be improved to save water. Due to poor infrastructure, the economy and health are affected. It adds costs, wastes resources, quality of life is diminished and it also allows the preventable water-bones diseases to spread among the populations which are vulnerable, mainlychildren. To the developing world, the issue is not confined. On the regular basis,with the burst of pipes in the US, boil alerts are promoted (Kellner, 2021).

Conclusion

I have concluded that the crises of water are a global issue and it can be only talked about when each country will be known that they minimize the use of available resources which they have. It is the only responsibility of the global community. If we need to save water then everyone must do a little effort to save water. It is important to protect the investment in the water-related infrastructure from stress and shocks. Many ways can be adopted to save water like rainwater harvesting, wastewater can be recycled, and rainwater harvesting. These are some of the ways to save water. More awareness can be spread about the ways to save water. Last, again I want to say that the water shortage cannot be successfully confronted by the global community, they can minimize its effect but they can not resolve it fully (Kellner, 2021).

 

 

Reference

Greve, P., Kahil, T., Mochizuki, J., Schinko, T., Satoh, Y., Burek, P., … & Wada, Y. (2018). Global assessment of water challenges under uncertainty in water scarcity projections. Nature Sustainability1(9), 486-494.https://sci-hub.hkvisa.net/10.1038/s41893-018-0134-9

Kellner, E. (2021). The controversial debate on the role of water reservoirs in reducing water scarcity. Wiley Interdisciplinary Reviews: Water8(3), e1514.https://wires.onlinelibrary.wiley.com/doi/pdf/10.1002/wat2.1514

Rosa, L., Chiarelli, D. D., Rulli, M. C., Dell’Angelo, J., & D’Odorico, P. (2020). Global agricultural economic water scarcity. Science Advances6(18), eaaz6031.https://sci-hub.hkvisa.net/10.1126/sciadv.aaz6031

Ungureanu, N., Vlăduț, V., & Voicu, G. (2020). Water scarcity and wastewater reuse in crop irrigation. Sustainability12(21), 9055.https://sci-hub.hkvisa.net/10.3390/su12219055

 

 

MINI ASSIGNMENT

Table of Contents

Question 1. 3

Question 2. 4

Question 3: 5

Question 4. 6

Reference. 8

 

 

 

Question 1

  1. As per the utility function U = P 5

In this P is recognized to be price of pie. The main benefit in spending $10 on pie is $10.

The price will be equal to utility because the consumable basically be motivated in adjusting the purchase so that the price of every good will be considered equal to the marginal utility.

  1. The net benefit will be recognized to be negative If benefits is recognized to less than the particular cost of $10 (Webpage, 2022). If the benefits are equal to $10 then the net benefit will be zero. If the benefit result in exceeding the cost of $10 then the net benefit will be considered positive.
  2. Net worth of Yennifer is recognized to be less than dollar 10 then she will basically we not able in purchasing the pie. This means that she will accept the free pie as the cost will be equal to zero and the net benefit will be considered positive.
  3. If it has been assumed that there is dollar 7 in pocket of Yennefer then she will purchase by en afternoon. However, the amount of dollar 10 is already been spent by Geralt in the origin we will not be able in purchasing the in afternoon.

 

Question 2

a.

Particulars If project is abandoned If project is completed
Cost already incurred 200 200
Additional cost 0 170
Total cost 200 370
Benefit 0 380
Profit/ loss (B- A) -200 10

If the project has been abandoned, then it will result in leading to the dead loss of 200 million in which the project will be completed and it can result in profit of 10 million. So it has been determined that this project will be continued.

Particulars If project is abandoned If project is completed
Cost already incurred 200 200
Additional cost 0 300
Total cost 200 500
Benefit 0 380
Profit/ loss (B- A) -200 -120

If the project has been abandoned, then it will result in the Dead loss of 200 million and profit of 120 million. By looking into the alternative options available and if there are no options then the company should continue with the project and completed (Webpage, 2022).

Particulars If project is abandoned If project is completed
Cost already incurred 500 500
Additional cost 0 100
Total cost 500 600
Benefit 0 380
Profit/ loss (B- A) -500 -220

In March 2020 the organization has basically spent 500 million on the project and if the project is particularly abandoned it will result in loss. Therefore, it can be stated if the completion of the project is done than it can reserved in recovering to 80 million of loss and so it will be advisable in completing the project.

 

Question 3:

S No. Total revenue Total cost Marginal revenue Marginal cost
0 0 0 0 0
1 1200 1100 1200 1100
2 2340 2200 1140 1100
3 3420 3300 1080 1100
4 4440 4400 1020 1100
5 5400 5500 960 1100
6 6300 6600 900 1100

 

The profit is maximum when MR = MC and MC is rising.

When the production level result in reaching the point that production cost of producing the additional unit result is exceeding the revenue from the particular output unit then production of the additional unit of output it will result in reducing profit (Webpage, 2022). At this time form will not produce any profit. As per the above calculation it has been determined that the above firms are required in making the 2 fishing trips for gaining the maximum profit.

 

Question 4

  1. Aluminum production: Australia is having the absolute advantage in comparison to Malaysia as it can result in producing more amount of aluminum in comparison with Malaysia.
  2. Fertilizer production: Australia is considered in having the absolute advantage for production of fertilizers over Malaysia as it can help in producing more amount of fertilizers in comparison to the other country.
  3. Opportunity cost of Australia: 40/80 =0.5
  4. Opportunity cost of Malaysia: 16/20=0.8

The opportunity cost can be considered as the amount that is forgone and that would have been derived from the option that has not been chosen. According to the calculation it has been determined that the opportunity cost for fertilizer production in Australia is 0.5 and opportunity cost for production of fertilizer in Malaysia is 0.8. According to this it has been stated that Australia is having the comparative advantage in comparison to Malasiya.

  1. Opportunity cost of Australia: 80/40 =2
  2. Opportunity cost of Malaysia: 20/16 = 1.25

As per calculation of opportunity cost of aluminum it has been stated that opportunity cost of Australia is 2 and opportunity cost of Malaysia is 1.25. It has been analyzed that Malaysia is having the comparative advantage in comparison to Australia. This is because only 1.25 units of Aluminum is foregone for producing of extra units.

  1. Maximum price = 80/20 = 4

As per this calculation it has been determine than the Australia will mainly pay the maximum of 4 for getting 1 unit of Malaysian aluminum. By having the four unit of fertilizers the Australia can easily get the one unit of the particular aluminum. This has been generally depicted through the opportunity cost that is being computer among Australian and Malaysia. Through the years it has been suggested that a particular trip of in which the Australia result in getting the aluminum from Malaysia is considered to be advantages as the Malaysia will get for in exchange of one unit of aluminum.

  1. It has been indicated that each will generally want 5 million aluminum tones in which the price of 1-ton fertilizer will be 1.75 tons of aluminum. It can be demonstrated that the Australia will easily get one unit of aluminum by having the 0.5 for fertilizer in comparison to the self production that is recognized to be one unit of aluminum and the particular cost of therefore the greater 1.75 prove that Australia basically specializes in production of fertilizers so that they can exchange it cheaply with production of aluminum in Malaysia.

 

Reference

“Profit Maximizing – Output — Agricultural Law And Management”, Ag.Ndsu.Edu (Webpage, 2022) https://www.ag.ndsu.edu/aglawandmanagement/agmgmt/coursematerials/productiontheory/MRMC#:~:text=Maximum%20profit%20is%20the%20level%20of%20output%20where%20MC%20equals%20MR.&text=When%20the%20production%20level%20reaches,will%20not%20produce%20that%20unit.

“What Is Opportunity Cost?”, The Balance (Webpage, 2022) https://www.thebalance.com/what-is-opportunity-cost-357200

(Webpage, 2022) https://www.mytutor.co.uk/answers/450/GCSE/Maths/Why-is-MC-MR-at-the-profit-maximizing-level-of-output/

(Webpage, 2022) https://www.stlouisfed.org/open-vault/2020/january/real-life-examples-opportunity-cost

 

Final Summative Essay

Components of Foreign policy

Foreign policy determining factor of any country is geographical situation, history, similarities, features, rules, history of that country all play an important role in determined foreign policy. In this, the strength of the soldiers, the economic status of country also matters. The formulation of this policy is important for the national interests and for making coordination among themselves.Basically, foreign policies are divided into three parts the first part is Economical part, second is political part and third is military or security part.

Economical part is defined the economy of a country and wealth of it. As long as the nation is economically strong, its power and governance will continue. Foreign policies surrounded by and turn around in the management of economical flow across borders. The four main goals of economical foreign policy are protection of all the citizens and their rights and providing them all kinds of resources they need, give them a healthy and prosperity full environment.

Politics has always had a big stake in foreign policy and a number of general factors which taken together that political party play an important role in foreign policy to work with full processed way. Political party is operated all kinds of systems of government and economic conditions in nation.

Military and security policy is important part of foreign policy because military policy is public policy it is dealing with multinational security. The security of the nation has several kinds of dimensions including economic security, food security, environmental security, health security, personal security (Olszewski,2019).

How they are determined

Basically, foreign policies are created by head of government. The most important major factor that impact the foreign policies are culture and history, economical factor, technology of nation, national potential, leadership skills, political obedience. Possible policies are created and implemented by government of nation the government apply one policy. The suitable government agencies approved the policies. The officials and agencies judge when the policies have been successful. The foreign policies are very helpful to create friendship between all the nations. It helps to grab national economic progress. It helps to gain national economic progress and it is also help to create world peace.

The deals with the rules of trade are conduct and negotiating. Always use a justified trading plain and deals. Take only that kind of risk that you can handle. Create a good trading strategy. Treat trading like a business.

Trade rules: International of domestic?

Domestic policies cover a large and wide range of area including many types of things like money and tax, natural resources, personal rights, freedom, education, energy healthcare, social things. The term and conditions refer to the plains and actions taken by the national government. Domestic policy is created by the organized government of nation.

International business policy is exchange gods and service business. It is conduct in multiple country.it play’s an important role in the growth of country’s economy. It is divided into two groups. First is importing and second is exporting.  First trade is untouchable things like banking , travelling ,account and many more and second is trade in goods like raw material, clothes and many more other things (Cohen, 2015).

 

 

References

Cohen, B. C. (2015). Press and foreign policy. Princeton university press.

Olszewski, M. W. (2019). The Framework of Foreign Policy. In The German Democratic Republic (pp. 179-198). Routledge.

Capital Budgeting Decision

 

Table of Contents

Introduction. 3

Three Different Cases. 3

Conclusion. 4

References. 5

Introduction

Capital Budgeting Decision will be taken to identify whether accept or reject the project. There are three different projects in which one project will be selected and the reasons will be identified behind that whether the project is selected or rejected. Different businesses use different methods to determine whether the project is accepted or rejected. In most cases, the Net Present Value method is used, and it has been determined that if the NPV is positive then the project will be accepted and if the NPV is less than zero or it is negative then the project must be rejected (Balarabe, 2020).

Three Different Cases

Proposals that have the yield of return greater than the required rate of return or the cost of capital then it should be accepted, and the rest all the projects must be rejected, and all the independent projects must be accepted.

  1. The First project is Micron Inc.’s Cost of capital is 6.4%, NPV (Net Present Value) is equal to zero, and the required rate of return is 9.1%. When the NPV (Net Present Value) is equal to zero, the project may accept or rejected.

Also, the Cost of Capital = Internal Rate of Return, and the Required Rate of Return = Hurdle Rate.

IRR (Internal Rate of Return) = Cost of Capital = 6.4%

Hurdle rate = Required rate of return = 9.1%

6.4% < 9.1%, therefore the IRR (Internal Rate of Return)< Hurdle Rate.

If the IRR (Internal Rate of Return) is less than the hurdle rate, then the project will be rejected(Bora, 2015).

  1. Second project is Gramercy Inc. Internal Rate of Return = 10.8%, Initial Investment = $90,000 and hurdle rate = 10.2%

IRR (Internal Rate of Return) = 10.8%

Hurdle Rate = 10.2%

10.8% > 10.2%

IRR (Internal Rate of Return) > Hurdle Rate

Therefore, the IRR(Internal Rate of Return) is more than the Hurdle Rate and the project will be accepted.

  1. In the third case, Dinamo Inc. has NPV (Net Present Value) is ($5000). The Hurdle Rate is 8%.

Also, when the NPV(Net Present Value) is negative or NPV(Net Present Value) is less than zero, it means the project must be rejected. Therefore, the third project will be rejected (Bora, 2015).

Out of all three cases, the second project will be accepted.

Conclusion

Capital Budgeting is an important tool because it will evaluate the decision and measure the project value throughout its life cycle. The ranking of the projects will be done by taking the capital budgeting decision, and capital budgeting is used for the decision-making purpose of the long-term investment. Capital budgeting decision determines the ranking of the project and the company will use capital budgeting to determine whether the business should take this project or not(Balarabe, 2020).

Therefore, out of all the three projects, 2nd project of Gramercy Inc. in which there is an initial investment of $90,000 and the internal rate of return is 10.8% and the hurdle rate is 10.2% will be accepted because the internal rate of return is higher in this case.

 

 

References

Balarabe, B. (2020). Capital Budgeting Decision and Its Implication ToFirm’S Growth in Nigeria. International Journal of Advanced Academic Research6(4), 100-106.https://www.ijaar.org/articles/v6n4/sms/ijaar-sms-v6n4-apr20-p15.pdf

Bora, B. (2015). Comparison between net present value and internal rate of return. International Journal of Research in Finance and Marketing5(12), 61-71.https://d1wqtxts1xzle7.cloudfront.net/41051869/comparison_between_NPV_and_IRR-with-cover-page-v2.pdf?Expires=1650701980&Signature=XccrCfgwdXx~tmXfHsS308MgTQdaVas9rH4XnyEQcB8r9BmHUChX1Qy1h17-Fi7nZEscaV58GmHWGMODWOfFAX-2CSrJPT0cJWR8CsKvBHIQukTqbdsqjB~EbKMSjiXU6S7g1JbwYAuqJ7ORI5Hpo53PHVzfrHTpqX94PICm-7wJ1MfgWObtdrB9BQtfi9MGeroDzAqbNb9cBTPvLF8nF~iYbMYho28ShkaUlRJ1743tU-t9kfLyGoTsHhj36vLrwVfqrsZUGsN6F1QzCJgluX-JlwB4-darHTbjhuYq2DkV4cEqVbTbKU3n~3dYeVkZPwxQKzi2bjDcl8HMBbDsmg__&Key-Pair-Id=APKAJLOHF5GGSLRBV4ZA

 

 

 

 

 

BSBWOR203 Work Effectively with Others

Table of Contents

TASK -1. 3

TASK -2. 5

PART-1. 5

References. 7

 

 

 

TASK -1

Question 1

At the time Jason was very busy in his massage therapy practice.Boss was offered a client at the last minute and expected that he performs well, that is the main issue that happens in practice. Jason thinks that he is not able to attend to the client because he had not enough experience and has not completed their therapy practice yet.

 

Question 2

The incident will be prevented by using some techniques are as follows:

1) Jason completes their practice and then provides him with a client to attend them so with full knowledge he attends to the client perfectly. and this situation will not arise.

2) The second technique is boss shouldn’t have shoutedat Jason and he should have tried to understand him and given time to Jason to complete his practice.

3) The third one is instead of Jason give this responsibility to another one to attend to the client.

 

Question 3

Possible conflict resolution techniques are:

1) pay attention to the conflicts don’t ignore them

2) simplify what the issue is

3) classify a solution to solve conflicts in the workplace

4) keep an eye on and follow up on the conflicts

5) Bring engaged parties together to talk

 

Question 4

Organizational standards, policies, and procedures are very important not only in Jason’s workplace but for all of us.

Organizational standards, policies, and procedures are:

1) Equivalent employment opportunity.

2) make available guidelines for executive processes

3) standards and protocols

4) employee presentation management and rule

 

Question 5

Jason and the staff’s responsibilities are:

1) Jason and staff members maintain a proper level of training and hygiene.

2) Take responsibility in the absence of their boss

3) maintain a workplace environment

4) do work safely and properly

5) follow instruction

6) co-ordination with your employee

TASK -2

PART-1

REPORT

INTRODUCTION

This report states how to support team members to achieve their goals and how to build your reputation inthe workplace.do work effectively in a workgroup. It would explain how to Encourage your team workers, and how to deal with workplace conflicts situation. We also include how to be aware of new policies at your workplace.It tells how much important to know about your responsibility and duties.

MAIN CONTEXT

It has been explained that supporting your team members help them to achieve their goals by communicating regularly with your team member or telling them how important to set your goal to achieve success in your life. Tell them to be accountable, Always present on time. Roles and responsibilities must be clear to all team members.A clear set of directions must be provided to all the team members to achieve their goals. Monitoring must be done on the roles of all team members. encourage them to attend or participate in meetings and voice apprehension as well as suggestions for improvement. (Moore,2014)motivating them as well as do inspirational positive communication with them so that they work together as a team. Monitor the progress of every member, and if there is wrong something then tell them about that or help them to solve it.Always follow established workgroup agreements. Complete assignments on time so that this behavior shows your accuracy and punctuality for your work.(Zander,2018) The ability to run great workshops is becoming a vital skill for anyone that works creatively. give them clear instructions, stick to the schedule, and be responsible for your work.Seek feedback from clients and your colleagues. Positive and negative feedback is really important because it helps to break bad habits and qualifies teams to work more effectively towards the goals. Feedback creates an open market relationship between the team leader and members and also with their customers.(Singer,2018)Conflicts in the workplace are very common because of not employees do not understand each other. It’s the duty to identify appropriate conflicts reasons, listen properly and let everyone have their say after that take the right decision without any discrimination and exhort them it is not positive behavior for an organization.To make effective workplace relationships, individuals who work well in a team,do their fair share of the work and give credit to them.Take the burden or help your team members when they are struggling to complete a project. Trust on team members or make them believe that they can do everything more effectively.Understand the goal, and what strategy should be used to achieve the organization’s goal. Share information regarding the work with workgroups. It’s the main role or responsibility to solve team members’ issues, problems, and conflicts an all.

CONCLUSION

The conclusion is as a team leader provides support to team members, and encourages them to work together as a team. Help them in their projects. Monitor progress and work of all team members. Develop effective workplace relationships. Share information relevant to work with workgroups. Identify conflict’sreasons and deal effectively with them. Make plan strategies for achieving their goal.

 

 

 

 

References

Moore, C. W. (2014). The mediation process: Practical strategies for resolving conflict. John Wiley & Sons.https://books.google.co.in/books?hl=en&lr=&id=34wfAwAAQBAJ&oi=fnd&pg=PR9&dq=Identify+problems+and+use+appropriate+conflict+resolution+techniques&ots=Dig1ZK-fEh&sig=tBehQI_YeO22ur5Pnq4dBHnBI1s&redir_esc=y#v=onepage&q=Identify%20problems%20and%20use%20appropriate%20conflict%20resolution%20techniques&f=false

Singer, L. R. (2018). Settling disputes: Conflict resolution in business, families, and the legal system. Routledge.https://www.taylorfrancis.com/books/mono/10.4324/9780429494666/settling-disputes-linda-singer

Zander, A. (2018). Motives and goals in groups. Routledge.https://www.taylorfrancis.com/books/mono/10.4324/9781351308960/motives-goals-groups-alvin-zander

 

PRJ5105 Project Integration and Change Management

Table of Contents

Assessment 3. 3

Introduction. 3

Aims and benefits. 3

Integration management. 4

Project management integration. 5

Change amendment plan. 8

Conclusion. 11

References. 13

Assessment 3

Introduction

Bartone highway improvement strategy helps to guide the development of the NSW road corridor for the development of the people. This is the project which is working currently in New Zealand. The main reason behind this improvement management strategy of the Barton Highway. The key benefit of this barton highway improvement strategy is to improve the efficiency of the roads. They also, increase the safety procedures of the organization. The main motive of the project development is to develop and construct the highway road and the bridge. They want to construct this bridge with all the safety and the maintenance of the security for the people. The Australian and NSW government joint their funds for the improvement of the Barton Highway. The motive of the development of this highway is to use it for transportation with the roads and the maritime. This project should be completed in a short period of the duration. They also, have to use the proper protection procedures on the highway. They are focusing on the improvement procedures of the safety procedures and the road safety.

Aims and benefits

The highway construction company aims to build the highway in the combined forms. This will provide the benefit of the tour site and makes the easy way for them to travel in the city. This also reduces traffic and pollution and makes things faster in society. Building this project is an important thing to do and for this, they have to follow the working policy and the procedures. During the construction of this project, the Australian government is using an intelligent transport system. This is the manufacture of the project and this will help the people to get the information and the related to the key and the location (Cozens, 2015).

They want to produce a better level of the services and this will help the people to understand the direction. Building the highway and helping the people will become the fastest route in transportation. This is the duty of the government to help the development and the infrastructure of the highways. This construction will help the country to build the economic procedures of the country. The aim and the benefits of this project development are to make sure to handle the infrastructure in the highway site.  Their motive and aim are to provide an extra level of safety and security to their local people in the city. They are also, focusing on expanding and improving the safety procedures of the people who are going to be using the highway. This is the main reason the government of Australia and New Zealand is spending their money on the fund and for the development of the NSW roads (Cozens, 2015).

Integration management

Integration management is the thing that is used in the construction of the highway with full of safety procedures. During the management of the project and with the help of integration management is to they will be able to handle all departments on the construction site. In the architectural design of the bridge and therefore, they have to make sure to handle the things. The project management integration has to divide into the different types of tasks and the resources and also, they have the various types of responsibilities (Cozens, & Van der Linde, 2015).

In this management procedure, they will start the work by completing the task step by step. In task 1 they have to purchase the raw materials and the types of equipment for buildings the highway and the roads. Therefore they will buy the materials and the resources for the company’s development. The materials that will use in the construction of the highway are the soil, sand, bricks, and cement also, the stones. These all are the types of equipment that are used in the manufacturing of the products and the highway construction (Cozens, & Van der Linde, 2015).

In the second task, they want to allocate their work to their supervisor according to their working policy. they also, divide their work based on the demand of the company and the workers working specialty. This will be the task that will be handled by the supervisor and the resources will take from the project management plan and the project management schedule and their report. This is all management should be done during the time of the construction. This will be the duty of the supervisor to handle this department to divide the work between the team members (Foster, et al., 2016).

The third task is about developing the design of the bridge. This will be done under the supervision of the engineer’s team and the architecture. They have to develop the design of the highway and in they have to take care of everything related to the environment. They have to make sure to protect the environment and after that, they will set up the roadside facilities. These are the facilities that will help the company to increase safety and provide safety measures to the people. The resources that are used in developing the design of the bridge with the help of the design documents. Highways have to be in the maintenance and developed under the supervision and with the help of the civil engineers for the safety of the people (Foster, et al., 2016).

Task 4 is the last step to starting the procedures of developing and constructing the Highway. The team management has to purchase the technologies and types of equipment also, as the machinery. These are the machinery that will work on the big level and this may cost high. Some technologies are used in manufacturing and constructing the highway. The camera, video graffing, maps, and design template. These are the various types of resources that are used in developing and manufacturing the highway. The responsibility for this is the purchase manager of the management and the construction team. This is their duty to make sure to handle things and develop a better and more secure plan for the construction of the Highway. These all are the details and the step that will be followed in the construction of the highway in the project management integration of the highway (Ghomi, et al., 2016).

Project management integration

These management steps include the four-step and the meaning of this step is to manage the construction of the highway. They want to the management of their project development. There are four tasks which they have to do in the management of the construction of the highway. In the first task, they will have to measure the roads and then based on the measurement they will calculate them. During the measurement, they have to use the measurement types of equipment to maintain the balance. The contractor and their team members are responsible for this department or the task management. Also, they will have to handle the measurement and the other things should be maintained because they have to provide the securities to the people (Ghomi, et al., 2016).

In the second task, they have to find out the best level of the contractor and the reason behind this is that. They have to build a better level of the highway and the reason is that it will be sued by the people at a large level. This has been very clear that there is an estimate that a total of 95% of people will be able to use this highway in a day. The resources which are conducted and collected from the resources are the details of the construction company. The internet, google, magazines also, newspapers. these are all sources that will help the management team of the highway construction to build a bridge in a better and more protective manner.  The marketing team manager and their teammates have to handle this department and make sure to finalize the deals with the construction contractors’ companies (Giles, 2016).

During the development and construction of the highway. They have to follow the task third in this task they have to check the quality. The quality of the materials during the construction of the highway is an important thing. The reason behind checking the quality is because this is the main source on which the highway building. The materials will describe the strong and the manufacturing level of the construction of the highway. They have to check the best level of the materials and based on this they have to make a list of the materials and then buy it (Jurewicz, et al., 2016).

The list contains all the materials and the rescue details that provide the warranty and the security for a long time in the building of the highway. This is the reason they have to make sure to do the quality standard is the rescues which are they have to do to handle the things. The quality manager and their team members also, the financial budget and their HOD will be responsible for the company’s development. This is the point they have to buy and finalize the materials based on their demand and the budget which is created by the Australian government and the NZ governed (Playford, et al., 2021).

S.no.  Task  Resources  Responsibilities 
1.  Measurement of roads to build the highway. Measurement equipment. Contractor team
2.  Find the best contractor to build the highway or roads. Detail related to the contractor companies. Marketing manager and team.
3.  Check the quality of work done by the project team. Quality standards Quality manager
4.  Purchase an intelligent transportation system to help the road user. Intelligent transportation system Purchase manager

In the fourth and the last task of this process, they want to purchase the electronics and their support. Also, the types of equipment for the rescues that help in the development of the highway. During the fourth task, they have to get the help of the intelligence and transmission system at this time. This will be used by the road user and provide safety to the people as they feel safe traveling on the highway at night time. This has been a common issue in the society in which most the people face some kinds of crimes and the risk during the traveling at the night time at the highway. This is the reason the security which is provided by them will help them to get and feel safer while traveling alone, and the long-distance (Jurewicz, et al., 2016).

These all are the four task which is followed and handled by the project management integration team. After that, they have to follow these procedures to get better and fine deliveries during the construction of the bridge on the highway (Playford, et al., 2021).

Change amendment plan

During the development of the strategies and manufacturing of the highway, they have to do changes in their management plan. The change is required in the management team plan. Based on these the government has to find out the best level of contractors for their company and handle the development. This is the main reason the government of Australia and New Zealand is spending their money on the fund and for the development of the NSW roads. Based on these they have to make sure to handle the things in the manufacturing of the highways. This is the reason they have to handle the materials that will describe the strong and the manufacturing level of the construction of the highway.

In the second step of the change management plan of the company during the building the construction of the highway. They have to deal with the contractors and the suppliers of the materials. This is the reason they have to contact the suppliers which have the best quality of the materials available at a reasonable price. This will provide benefit the highway team and the government of Australia and New Zealand.

The changes in the management plan for the construction of the highway have to maintain the contract between the suppliers of the materials and the best level of the technology holder. They have to make deals with the suppliers or the dealers that will provide affordable prices for developing the bridge and the highway.  This is the main reason they have to check the price of the materials and the types of equipment and also, the resources will become under the budget maintenance. The budget will be developed by the financial department of the construction highway team of the Australian government. The changes in the management describe the importance of the construction team and their engineers’ development. Engineers and the architecture have the duty to present the authority of the Australian government and New Zealand. There are various types of tasks and the preparation required for the company’s development. This has been very clear that most of the construction companies and the machinery manufacturers will come to the team of the construction for the contract.

During the process of contracting with the companies and the supporting partner for building the bridges they have to make sure to maintain the laws and the rules, also the regulations. This is for the safety of the people and the country’s government that are funding the development of the bridge. This is their duty to make sure to handle things and develop a better and more secure plan for the construction of the Highway. These all are the details and the step that will be followed in the construction of the highway in the project management integration of the highway. They have to make sure to handle things and observe the working process. The construction team and their team members have to make sure to follow the working procedures while the establishment of the highway (Szymanek, 2015).

The motive of the building this highway on such a large scale with the big team and their settlement security and also, under their supervision. This is the manufacture of the project and this will help the people to get the information and the related to the key and the location. This is the feature that helps them to relocate to the location when they get lost during their time of traveling. Also, this is the reason the security which is provided by them will help them to get and feel safer while traveling alone, and the long-distance (Szymanek, 2015).

The motive for using this equipment at the place like the traveling at the midnight. The use of these tools and the techniques to relocate the location for the people who get lost while traveling is because this will be used by the road user and provide safety to the people as they feel safe traveling on the highway at night time.

The government of Australia and New Zealand want to install the camera on the roadside. This will help the people and the society to maintain security in the society. Also, reduce the rate of crime in the cities and people will feel free to travel. Some data present the highway crimes in Australia and these are all the data that is present and happen at the road safety and their crashing period. The statics of the data and the crime comparison on the western Australian highway describe the crime rates on the highways. There is data that present and describe the road deaths by the cars and the other vehicles on the highways (Scott-Parker, 2017).

Calendar year Driver Passenger Pedestrian Motorcyclist Cyclist Australia
2008 670 303 189 245 28 1,437
2009 707 333 196 224 31 1,491
2010 636 284 170 224 38 1,353
Baseline1 671 307 185 231 32 1,427
2011 568 286 186 202 34 1,277
2012 610 260 170 223 33 1,300
2013 557 204 158 213 50 1,187
2014 533 228 151 191 45 1,151
2015 555 251 161 203 31 1,204
2016 622 208 182 249 29 1,292
2017 566 234 161 211 39 1,221
2018 522 204 177 191 35 1,135
2019 577 205 159 211 39 1,195
2020 534 189 138 188 41 1,095
12 months to Dec-20212 532 181 134 234 39 1,127
% change to baseline -20.7% -41.0% -27.6% 1.3% 21.9% -21.0%

 

These are the data that describe the road accident details and the other data which is also, lead to the accident procedures. This is the main motive of both the country’s government for raising the fund and development. Also, installing the cameras on the corner side of the roads will help the government to track the records. This is the step that will help them to get a better level of the services and the government will be able to find out the main reason behind such level of the cases that happen on the highway. According to the data of the 12 months of road accidents that describe the death of drivers is around 532 and the passenger death is 181 (Tao et al., 2022). This is the source that is presented by the Australian road deaths data based as of November 2021 (Tao et al., 2022).

Conclusion

The conclusion of the report which has been mentioned above is the details of the construction of the highway. This is the project which is working currently in New Zealand. The main reason behind this improvement management strategy of the Barton Highway. The key benefit of this barton highway improvement strategy is to improve the efficiency of the roads. Australian and New Zealand countries’ government wants to provide security the traveling at midnight on the highway. This will help the people and the society to maintain security in the society. Also, reduce the rate of crime in the cities and people will feel free to travel. Manufacture of the project and IT will help the people to get the information and the related to the key and the location. This is the feature that helps them to relocate to the location when they get lost during their time of traveling. Also, this is the reason the security which is provided by them will help them to get and feel safer while traveling alone, and for the long distance.

 

 

References

Cozens, P., & Love, T. (2015). A review and current status of crime prevention through environmental design (CPTED). Journal of Planning Literature30(4), 393-412.

Cozens, P., & Van der Linde, T. (2015). Perceptions of crime prevention through environmental design (CPTED) at Australian railway stations. Journal of Public Transportation18(4), 5.

Foster, S., Hooper, P., Knuiman, M., Christian, H., Bull, F., & Giles-Corti, B. (2016). Safe RESIDential Environments? A longitudinal analysis of the influence of crime-related safety on walking. International Journal of Behavioral Nutrition and Physical Activity13(1), 1-9.

Ghomi, H., Bagheri, M., Fu, L., & Miranda-Moreno, L. F. (2016). Analyzing injury severity factors at highway railway grade crossing accidents involving vulnerable road users: A comparative study. Traffic injury prevention17(8), 833-841.

Giles, M. (2016). Study in prison reduces recidivism and welfare dependence: A case study from Western Australia 2005-2010. Trends and issues in crime and criminal justice, (514), 1-9.

Jurewicz, C., Sobhani, A., Woolley, J., Dutschke, J., & Corben, B. (2016). Exploration of vehicle impact speed–injury severity relationships for application in safer road design. Transportation research procedia14, 4247-4256.

Playford, D., Strange, G., Celermajer, D. S., Evans, G., Scalia, G. M., Stewart, S., … & NEDA Investigators. (2021). Diastolic dysfunction and mortality in 436 360 men and women: the National Echo Database Australia (NEDA). European Heart Journal-Cardiovascular Imaging22(5), 505-515.

Scott-Parker, B., & Oviedo-Trespalacios, O. (2017). Young driver risky behaviour and predictors of crash risk in Australia, New Zealand and Colombia: Same but different?. Accident Analysis & Prevention99, 30-38.

Szymanek, A. (2015). Methodological aspects of risk management in road transport. Journal of KONBiN36(1), 51.

Tao, W., Agha Abbasi, M., Ali, M., AL Maliki, A. H., Zainol, R., AL Maliki, A. A., & Hussein, E. E. (2022). An Advanced Machine Learning Approach to Predicting Pedestrian Fatality Caused by Road Crashes: A Step toward Sustainable Pedestrian Safety. Sustainability14(4), 2436.

MIS607 Cybersecurity Mitigation Plan for Threat Report

 ASSESSMENT 3 BRIEF

Executive summary

This report is about improving the security of the Peters Excellent Packers (PEP). Peter excellent Packers is the service of meatpacking and delivery that is located in western Sydney. Their enterprise is from small to medium and previous year their turnover was approximately $15 million. They also hire some employees and utilize their software system, established in-house. This entire system will be used for all the inventory as well as accounting purposes and huge reporting of the tax. They are concerned about the attacks that had been done with JBS Foods. The PEP has a website that takes the orders for their services and problems invoices. In this report, the mitigation project with some suggestions for ongoing security management had been designed. This is extremely significant to have accurate security management in the system therefore all the system resources could be secured from the malicious and dangerous users or attackers accessing illegally. The system integrity requirement had to be handled and controlled.

Table of Contents

Introduction. 4

Threats List and STRIDE Categorisation Summary. 5

Threats Analysis (Using Risk Matrix) 9

Threats and Controls. 12

Mitigation Scheme. 13

Conclusion & Recommendations. 15

References. 16

 

 

 

Introduction

This report is about the Peter excellent Packers which is service of meat packing and delivery and that is located in western Sydney as well. The PEP’s previous year’s turnover was approximately $15 million. They wanted to improve the security of their organization. They are utilizing their software system and the system will be utilized for all the accounting as well as inventory methods. Recently JBS foods had gone through malicious attacks. PEP is concerned regarding the attacks that had been done on JBS foods. PEP wants to secure over the same type of malicious attacks or other attacks that had been hit in JBS foods. This organization also wants some mitigation strategies over all these vulnerabilities or threats that Might find it after the research or study of the JBS foods organization. The main purpose of this assessment is to mitigate the PEP organization from the attacks that can be hit on their security system. Their security system has all the important information therefore it should not be hit. This assessment is important because it provides different threats that can be done in the organization and various attackers could hack the security systems. The mitigation strategies and the control measures are also provided in this report. Therefore, all the trades could be handled properly if the exact mitigation theory had been implemented in the organization.

 

 

Threats List and STRIDE Categorisation Summary

In the software system of PEP, there were various types of threats that could occur. The entire system is having internal as well as external threats. The PEP system could be accessed by two types of clients. One client is the general client that could access the interface of the web for locating the orders. Other is the members of a staff that could access the inter intranet for internal operations of the staff.Various types of threats are given below-

Leaking of Username and password- There were leaking of passwords and usernames of the legitimate users could occur Then the malicious user utilizes all this to access any network that they are trying.

Ransomware- These types of attacks could disturb the entire system therefore There is a requirement to be aware of these kinds of attacks. It could also cause some big losses to the operations of the organization. JBS foods the world’s largest producer of meat also per dollar million in the ransomware attack. It had been revealed by the company that it had been hit the day before by what is known as an organized cyber security attack on their North American and Australian systems and it was in the restoring process by having some backups. This attack is malware that encrypts the system of the target. Then the attackers demand a ransom to unlock all the files that they have. In some cases, the hack could also obtain access to the data of the target, and then the ransom would also guarantee that it will not be made publicly. Therefore, the PEP was away here from the ransom were attacks that could happen in the organization (Duncan et al., 2021).

Daniel of service attacks- In this attack the network on the machine shut down, creating it inaccessible to its intended users. DoS Attacks achieved this by flooding the target with traffic or sending the data or information that gives a crash in the network. The attackers sneak and go into the network to access all the data as well as information that the organization has. The organization has much important information in the systems or networks that they have created. Then the attackers could also assess that data that is having no direct allowance.

Hardware destructions- In hardware destruction there is no system of backup. In the main transaction server of the PEP, there could occur some destructions. All these destructions would lead to entire data loss.

Virus attacks- There are attackers to send some program pieces that could even destroy the entire current data as well as the system integrity. After this, the virus attacks the system and starts behaving abnormally (Mohurle& Patil, 2017).

Phishing- To the client machine there were many malicious URLs are send. When the company clicks on that URL then the system will be hacked and there would be rerouted to the site of the clone.

Insider threats- Different insider users could access the system by maintaining their self-interest. They will share the information with the other parties without having any allowance to the organization.

Privilege escalation- In this, the attackers could enhance their access privileges therefore they could access all the product’s knowledge for that they have no authorization or authentication.

STRIDE Threat modeling– Itis a significant tool in an export’s arsenal of security. The threat modeling is the team of security by a practical substructure for dealing with the threats that are coming. This model code also recommended what defenses to involve, likely the profile of the attacker, attack vectors, and attackers of assets that needed most. STRIDE Model includes six thread categories spoofing identity, tampering with the data, Repudiation threats, information disclosure threat, Daniel of services, and elevation of privileges (Namias& Chace, 2022).

  Threat Violated property Explanation of threat
S Spoofing Identity Authentication It happens when the hacker or attacker impersonates the authenticated device or user to spread malware, bypass the access control system or steal the information.
T Tampering with data Integrity It is the modifying act like manipulating, editing, or destroying the data with the help of unauthorized mediums.
R Repudiation Non-repudiation These attacks occur if the system or the application does not obtain controls to Properly track as well as actions of log users, therefore, allowing malicious manipulation or forging the identification of the new action (Alkasassbeh et al., 2016).
I Information Disclosure Confidentiality It is also known as information leakage and it happens if the website unintentionally reveals all the private information of the organization to the other users.
D Denial of service Availability In this attack the network on the machine shut down, creating it inaccessible to its intended users. DoS Attacks achieved this by flooding the target with traffic or sending the data or information that gives a crash in the network.
E Elevation of privileges Authorization In this the attackers could enhance their access privileges therefore they could access all the product’s knowledge for that they have no authorization or authentication (Agrafiotis et al., 2018).

 

 

 

Threats Analysis (Using Risk Matrix)

Threat analysis the processor utilized to determine that system component required to be secured as well as security risk types or the threat they must be secured. The threat modeling assists the PEP Organisation to quantify vulnerabilities and risks, confirming those that require extreme attention as well as resources do therefore reduce the surface of the attack which is the purpose of the attacker.

S. No. Threat Likelihood Consequence Overall risk Explanation of threat
1 Spoofing Identity Possible Major High It happens when the hacker or attacker impersonates the authenticated device or user to spread malware, bypass the access control system or steal the information.
2 Tampering with data Unlikely Minor Moderate It is the modifying act like manipulating, editing, or destroying the data with the help of unauthorized mediums (Simmons et al., 2014, June).
3 Repudiation Possible Moderate High These attacks occur if the system or the application does not obtain controls to Properly track as well as actions of log users, therefore, allowing malicious manipulation or faking the identification of the new action.
4 Information Disclosure Likely Major Extreme It is also known as information leakage and it happens if the website unintentionally reveals all the private information of the organization to the other users.
5 Denial of service Possible Catastrophic Extreme In this attack the network on the machine shut down, creating it inaccessible to its intended users. DoS Attacks achieved this by flooding the target with traffic or sending the data or information that gives a crash in the network.
6 Elevation of privileges Unlikely Moderate Moderate In this the attackers could enhance their access privileges therefore they could access all the product’s knowledge for that they have no authorization or authentication (Mozafari et al., 2020).

 

Threats and Controls

In the Peter Excellent Packers (PEP) the controls for the trades had also been recommended. All the threats could be mitigated if some Precautions are kept in mind. The best manner to secure from the spoofing involves setting up two-facto authentication (2FA), Ignoring emails and calls from unknown sources, utilizing a secured web browser, and utilizing or network firewall. Data tempering prevention could involve easy measures of security like data encryption and this could involve length like FIM or File integrity monitoring system for better security and control. For preventing the information disclosure attack the organization should use strong authorization, secure communication links by protocols that gave confidential text, use strong encryption, and do not store passwords or secret information in plain text. The Daniel of service medication defines as the processor of successfully securing a network or targeted server from distributed attacks of Daniel of services. The targeted victim or network is capable to mitigate the coming threat or risk with the help of designing network equipment or service of cloud-based protection (Raiyn, 2014). To mitigate the ransomware risk the organization has an accident response plan. The backups are also critical in this attack. The organization should utilize anti-spam and antivirus solutions. The organization should maintain all the systems patched. The organization should restrict internet access and utilize a proxy server for internet access. They should also restrict access to usual entry points of ransomware like social networking sites and personal emails accounts. The organization must apply the least privilege principles as well as segment the network.

 

 

Mitigation Scheme

Control access to ecosystem applications– As many employers are hired in the organization then it is very difficult to confirm who is the right person and who is assessing the applications at the right time. So locating robust access management or AM abilities at the manufacturing technology or steak permits the organization or the companies to influence Standardised protocols, the identity of federated and context-driven SSO that is also known as one single sign-on to confirm that the right phase of access control had been applied at the correct time. The workflow of AM would easily develop and change the manufacturing ecosystem that continues to increase and it would also decrease the cost, time, and risk in the organization.

Strengthen Authentication– In the organization more workers, partners and suppliers utilize antiquated means of authentication. Therefore, by leveraging contextual signals, CARTA or Continuous adaptive risk and trust, and security of zero trust then the organization could make stronger and reinforce the years step up and basic authentication workflows as well as it will also reduce or entirely decrease the reliance on passwords and usernames. It would also mitigate the risk of weak credentials, phishing attacks, and malicious actors’ ability to spread ransomware and malware attacks over the company.

Modify correctly- Nowadays all the organizations wanted to modify their systems and they are also obtaining cloud-based IAM. Implementing these technologies and modifying the technologies will be beneficial for the organization but somewhere the security could become at risk. Therefore obtaining the hybrid IAM solution permits the company to control the modernization at their speed and to expeditiously Legacy system that creates a huge risk to the security. The most useful and successful hybrid solution gives the Means to unity that recognize over various on premises, hybrid, and cloud identity stores while contributing to entire tenant isolation and the latency to control spear in the traffic.

Secure non-human identities- The explosion of both industrial, as well as consumer IoT in the manufacturing industry, had made weakness growingly exploited by other malicious attacks. By influencing hi capabilities of IAM at the edge company or capable to make seamless and secure management for the link and control devices of IoT and other identities of non-human. Establishing a standards-based method for authorizing as well as authenticating this identity gives the company a scalable as well as and automated method for implanting zero trust security at the manufacturing technology stack score by not needing human interventions. This would also permit companies to simply integrate the identities that are non-human by the organization applications at pace.

 

 

 

Conclusion & Recommendations

It had been concluded from the entire report that Peter excellent Packers or PEP is the meat Packing as well as delivery service that is located in western Sydney. They have a website for delivering and packing the services. From that website, they take the orders and the issue invoices also come from that website. All the transactional databases had been linked by that website. They have heard about JBS foods that got hit by attacks on their site. Therefore PEP wanted to know what kinds of threats could come into their organization and how they will mitigate all these risks and threats. In the report, the threats that could come to the organization had been mentioned and the mitigation strategy and scheme were also mentioned in the report. The threat analysis of the risk that could come in the organization or also mentioned in the report. It had been recommended that the organization and all the users should be aware of the coming risks and threats. The organization should implement and locate robust access management or AM abilities at the PEP. Nowadays all the organizations wanted to modify their systems and they are also obtaining cloud-based IAM. Implementing these technologies and modifying the technologies will be beneficial for the organization but somewhere the security could become at the risk.

 

 

References

Agrafiotis, I., Nurse, J. R., Goldsmith, M., Creese, S., & Upton, D. (2018). A taxonomy of cyber-harms: Defining the impacts of cyber-attacks and understanding how they propagate. Journal of Cybersecurity4(1), tyy006. https://academic.oup.com/cybersecurity/article-abstract/4/1/tyy006/5133288

Alkasassbeh, M., Al-Naymat, G., Hassanat, A., &Almseidin, M. (2016). Detecting distributed denial of service attacks using data mining techniques. International Journal of Advanced Computer Science and Applications7(1), 436-445. http://citeseerx.ist.psu.edu/viewdoc/download?doi=10.1.1.742.3528&rep=rep1&type=pdf

Duncan, S., Carneiro, R., Braley, J., Hersh, M., Ramsey, F., & Murch, R. (2021). Beyond ransomware: Securing the Digital Food Chain. https://vtechworks.lib.vt.edu/bitstream/handle/10919/107740/2021%20Duncan%20et%20al%20Beyond%20Ransomware%201021_F1_Cybersecurity%20Food%20Technology.pdf?sequence=2

Mohurle, S., & Patil, M. (2017). A brief study of wannacry threat: Ransomware attack 2017. International Journal of Advanced Research in Computer Science8(5), 1938-1940. https://sbgsmedia.in/2018/05/10/2261f190e292ad93d6887198d7050dec.pdf

Mozafari, N., Weiger, W. H., &Hammerschmidt, M. (2020). The Chatbot Disclosure Dilemma: Desirable and Undesirable Effects of Disclosing the Non-Human Identity of Chatbots. In ICIS. https://www.researchgate.net/profile/Maik-Hammerschmidt/publication/344416480_The_Chatbot_Disclosure_Dilemma_Desirable_and_Undesirable_Effects_of_Disclosing_the_Non-Human_Identity_of_Chatbots/links/5f734ebc299bf1b53efe91d9/The-Chatbot-Disclosure-Dilemma-Desirable-and-Undesirable-Effects-of-Disclosing-the-Non-Human-Identity-of-Chatbots.pdf

Namias, D., & Chace, J. (2022). US Warfare Within the Fifth Domain: Deterring Russian Cyber Aggression. https://digitalcommons.liberty.edu/cgi/viewcontent.cgi?article=1267&context=hsgconference

Raiyn, J. (2014). A survey of cyber attack detection strategies. International Journal of Security and Its Applications8(1), 247-256. https://www.researchgate.net/profile/Jamal-Raiyn/publication/281026425_A_survey_of_Cyber_Attack_Detection_Strategies/links/5f44be57458515b7294f1ffa/A-survey-of-Cyber-Attack-Detection-Strategies.pdf

Simmons, C., Ellis, C., Shiva, S., Dasgupta, D., & Wu, Q. (2014, June). AVOIDIT: A cyber attack taxonomy. In 9th Annual Symposium on Information Assurance (ASIA’14) (pp. 2-12). https://www.albany.edu/wwwres/conf/iasymposium/proceedings/2014/ASIA14Proceedings.pdf#page=12

 

 

PRJ5105 Project Integration and Change Management

 

 

Table of Contents

Assessment 3. 3

Case project identification. 3

Integration management plan. 5

Change management plan. 11

Configuration management plan. 15

Conclusion. 16

References. 17

Assessment 3

Case project identification

This report is about improving the playground and barbeque area of Alexandria Park. They are planning to modify the barbeque area at the Park of Alexandria. They wanted to establish the design of the concept. In the next 10 years then wanted to modify as well as update more than the 60 parks over the area of Sydney, from the little pocket parks and gardens to huge local parks and gardens. They are interested in understanding who utilizes the recent parks, what works as well as what does not work. They also liked to listen to some ideas and views about the new parks and playgrounds. Alexandria Park is a very important location for the local Aboriginal and Torres Strait Islander communities. As the upgrade part then the city would also work with the knowledge holders of culture, the community members of Aboriginal and Torres Strait Islander, and local students of schools to establish the strategy of cultural design that would train how First Nations stories are celebrated in the garden or playground. In this project, the infrastructure and heavy construction project types had been selected. The risk that comes in this project is management (organizational and leadership) risk, technical risk, physical risk, and logistic risk. The requirements of the construction are an evaluation of the progress, performance of the schedule, actions for the contractor before real commencement, contracts management, and activities for the employer during the cycle of the project. For controlling the construction of this project some best practices are setting the scope clearly of the project, concentrating on the details, anticipating the setbacks of the project, the modification should be done according to the requirements, and communicating regularly (Plan, 2015).

 

Integration management plan

Project objectives

The objective of improving the playground and area of barbeque in Alexandria Park is to modify and upgrade the area. The Alexandria Park had been developed for the perfect sports as well as a picnic.

Scope

Their scope is that in the next 10 years they wanted to modify as well as update more than the 60 parks over the area of Sydney, from the little pocket parks and gardens to huge local parks and gardens.

Business case

This report is about improving the playground and barbeque area of Alexandria Park. They are planning to modify the barbeque area at the Park of Alexandria. They wanted to establish the design of the concept. In the next 10 years then wanted to modify as well as update more than the 60 parks over the area of Sydney, from the little pocket parks and gardens to huge local parks and gardens. They are interested in understanding who utilizes the recent parks, what works as well as what does not work. They also liked to listen to some ideas and views about the new parks and playgrounds. Alexandria Park is a very important location for the local Aboriginal and Torres Strait Islander communities. As the upgrade part then the city would also work with the knowledge holders of culture, the community members of Aboriginal and Torres Strait Islander, and local students of schools to establish the strategy of cultural design that would train how First Nations stories are celebrated in the garden or playground. In this project, the infrastructure and heavy construction project types had been selected.

Risk

The risks that are coming in this project are:

Management (organizational and leadership) risk: The management risk involves the wrong selection of the team of the project, there is inadequate communication infrastructure is a car, no document processors, project manual and processes, Unsatisfactory control, poor quality control, lack of experienced persons in the team of the project, and inability to take the time appropriate actions. If there are some failures to know some specific hazards then some steps in the risk management could not be executed for the risk. It is extremely suggested to consider the risk before starting this kind of construction project.

Technical risk: Technical risk includes anything that bounces from making the product that is needed by the customer. It could involve resources uncertainty, the uncertainty of materials availability, incomplete design, and inadequate investigation of the site. This risk could usually happen if there are variations in the scope as well as the requirement of the project and when there are errors in the designs.

Physical risk: Low-quality procurement or Inadequate resources, weather conditions like cold temperature, heavy rainfall, extremely hot, materials non-availability like quantity and quality, Unsecure working conditions, theft, wastage on fire, and many more.

Logistic risk: Logistic risk could be considered in some form from every market supply-chain view. This risk involves the transportation availability facilities and the construction equipment availability like construction machinery, labor, spare parts, and fuel. Without locating all these issues of the logistics that the risk could become big and it could also be loss in the project and the project could also be delayed (Municipality, 2012).

Constraints challenges

Cost overruns- Various projects of construction face miserably if it comes to meeting their starting estimates of the cost. On the worldwide range, the overheads of the average cost in the project of construction initiates at 16.5%. The individual project might exceed or extend their project by 175%. If the project is used then the rest could be higher the cost overruns. Project the scale and complexity word specifically define your capability to satisfy the requirements of the original cost. The problems that could come are:

  • Unrealistic measurements due to ignorance, deception, or naivety
  • Material amount escalation, external risk, and adverse conditions of the weather
  • Scope changes, demand of the client, and starting the design of the project.
  • Performance error and inadequate project management

Schedule overruns and unrealistic deadlines- This problem is usually in the project management of construction as the budget overruns and may stem from the reasons similar variety that involves poor management and unforeseen issues. The important ones or lack of preliminary analyses and forecasting. It could give result in unworkable deadlines as well as unrealistic expectations. When the limits of the project time hours are so tight and they were not in line or sequence by the work actual score then the manager is probably to face some other negative impacts or issues besides the overruns of the schedule. The unreasonable Deadlines course employee burnout, the morale of a low team, and excess stress. The influence of performance quality as well as productivity. Therefore To deliver the project on schedule as well as establish realistic deadlines than one had to revise your entire strategy of time management.

Inadequate risk management- It is already mentioned that the failure to control the risk leads to schedule and budget overruns. In the construction projects, the risk management is a huge challenge that deserves special outlining as the risks businesses face in this construction industry are more costly as well as diverse than in others-

  • Unknown conditions of this site
  • Economic crisis and issues
  • Security risk that outcomes in injuries and accidents
  • Issues by suppliers and subcontractors
  • Inclement weather and natural disasters
  • Problems with team coordination
  • Escalation in cost of materials
  • Shortages of workforce and turnover of the staff

There are some of the risks that the manager of construction should take into account before starting the real work. Otherwise, they had to suffer from the low-performance quality, stakeholder issues and conflicts, and constant delays that could also decrease the chance of a successful project. Therefore all the projects are unique, the security and number of factors that could threaten their completion depend to a huge exceed. To deal with issues well then you must be required to obtain an approach of methodological to the risk management (Sears et al., 2015).

Requirements

Get the right people or train your team- The industry of the construction could experience a lack of labor shortage. When you start the project then you must confirm that you have to take the right people. Also, give the correct people the correct responsibilities and jobs and confirm your crew or dream is clear by their expectations on the quality of construction. One should spend their time with the team to train them. It is because training is very important to effectiveness. For the supervisor, the training required principles of sound management and techniques to maintain the project running easily and smoothly. If supervisors assist their team members to master the critical skills then one would see the advantage in productivity in terms of their project.

Invest in technology- Now for successful construction projects technology is very important and one could also say it is the key to construction. For many organizations and industries, construction investment in technology will seem intimidating or even impossible. The reason for this is the convincing fear their workforce to get concerned regarding it being hard to obtain these technologies. But the technologies do not have to be finished with their innovative products for your processes of work. Investing in the correct technology said is the chance to set you apart from the other organizations.

Understand the specification of the project- Some of the persons start by laying down the plan of the project and it is very important to know about the plan of the project. The contractor is required to fully understand the specification as well as the standards that had been set by the team and the customer. All the standards and the specification must reflect the finished outcomes of the project that had been made (Harris et al., 2021).

Discuss with the team- It is very clear to give the ideas of the towers to your team and how things will be scheduled and what had been expected should be clear to the team members. A very good suggestion is a project kick-off meeting to do the discussions.

Tools and techniques

  • Concrete mixer
  • Brick hammer
  • Bolster
  • Chisel
  • Circular saw
  • Digging bar
  • End frames
  • Ladder
  • Measuring tape
  • Line and pins
  • Plumb rule
  • Rammer
  • Safety glasses
  • Excavators
  • Bulldozers
  • Wheel tractor
  • Pile driving machine

Lesson learned discussion

It had been concluded from the integrated management plan that the objective is to improve the playground and area of the barbeque of Alexandria Park. It had been established for the perfect picnic as well as sports. The toilets were also constructed in the park. It will be designed according to the plan and requirements. The plan and scope are to modify 60 parks in the area of Sydney city in the next 10 years. The risks that are coming up in this project are Management risk, physical risk, technical risk, and logistical risk. The constant challenges that are coming in this project are Cost overruns, schedule overruns and unrealistic deadlines, and inadequate risk management. The requirements for this project are to invest in the technology, discussed by the team members, get the correct people or train your crew or team,  and Understand the specification of the project. As the upgrade part then the city would also work with the knowledge holders of culture, the community members of Aboriginal and Torres Strait Islander, and local students of schools to establish the strategy of cultural design that would train how First Nations stories are celebrated in the garden or playground. In this project, the infrastructure and heavy construction project types had been selected. The risk that comes in this project is management (organizational and leadership) risk, technical risk, physical risk, and logistic risk. The requirements of the construction are the evaluation of the progress, performance of the schedule, actions for the contractor before real commencement, contracts management, and activities for the employer during the cycle of the project. For controlling the construction of this project some best practices are setting the scope clearly of the project, concentrating on the details, anticipating the setbacks of the project, the modification should be done according to the requirements, and communicating regularly.

 

 

Change management plan

Reason for the change

The change management plan had been developed for improving the playground and barbeque area of Alexandria Park. In this plan, they need to develop the design of the concept. In the next 10 years, they also needed to update as well as modify more than 60 parks in the region of the city of Sydney. The change management plan had been established as they wanted to give many other facilities to the people. They also wanted to know some views and suggestions from the other team members regarding the playgrounds and parks. The change had been considered because they want to design a new map and a new design for the same area. Alexandria Park is a very important location for the local Aboriginal and Torres Strait Islander communities. As the upgrade part then the city would also work with the knowledge holders of culture, the community members of Aboriginal and Torres Strait Islander, and local students of schools to establish the strategy of cultural design that would train how First Nations stories are celebrated in the garden or playground (Birss et al., 2016).

Phase Stakeholder Change type Impacts Actions
Design Engineering or design consultant There are the changes in the codes and regulations that are the reason the change is done on the project site and redevelopment is occur. The impact will be that the design rework will be done. Better design control, and extreme buildability in the design.
Construction Subcontractors or the contractors The defect of quality can come while taking the materials. Orders of change, design change, and rework of site. Quality control

Coordinated drawings and documents

Daily and regular logs

Specifications User, owner, client, or architect Changes to needs like project scope, brief of design, and specification of the project. Changes in the construction process and design. Give detailed specification document before bidding

Benefits from the change

The change management plan had been established for improving the playgrounds barbeque area at Alexandria Park because they wanted to assess as well as understand the requirement and the change impact. They want to design another map for the parks and playgrounds. They also want to do changes in the regulations and codes that are done at the site of the project. The rework of the site should be done according to the requirements and schedule. The stakeholders that are involved in this are our design consultant, sub-contractor, user, client, architect, and contractors. Through the change management plan, they could align the resources inside the business to support the change. The change management plan also manages the diverse change cost. It could also decrease the time required to execute the change. The change management plan will be done according to the staff and helps the staff members to understand the process of the change. After the change, Alexandria Park will look very well and perfectly designed. Therefore the change is needed in this project.

Milestones

S. No. Milestones
1 Understand how to select the location of the park.
2 Understand the community and market
3 Engage the community during the process of planning
4 Factors in the architecture and landscaping
5 Give options for the multiple activities of the park
6 Select accurate equipment for a playground for the park
7 Start the construction
8 Construct toilets and other facilities
9 Finishing

Change management communication plan

S. No. Stakeholder Power/interest Issues Communication vehicle Frequency
1 Contractor, labor Medium Poor productivity Email Weekly
2 Labour, site engineer, project manager, contractor Medium Work is not done according to schedule (Downs, 2016). Face to face meetings Monthly
3 Project manager, human resource manager Low Skilled labor shortage Email Weekly
4 Contractor Low Material cost increasing Email and face to face meetings Monthly
5 Site engineer, contractor, project manager High Poor project performance Email and face to face meetings Weekly

 

 

Configuration management plan

Project overview

It is about improving the playground and barbeque area of Alexandria Park. They are planning to modify the barbeque area at the Park of Alexandria. They wanted to establish the design of the concept. In the next 10 years then wanted to modify as well as update more than the 60 parks over the area of Sydney, from the little pocket parks and gardens to huge local parks and gardens. They are interested in understanding who utilizes the recent parks, what works as well as what does not work (Walker, 2015). They also liked to listen to some ideas and views about the new parks and playgrounds. Alexandria Park is a very important location for the local Aboriginal and Torres Strait Islander communities.

Requirements of configuration

The traceability of the Playgrounds of the barbeque area at Alexandria Park Is required. It has been concluded that proper identification, as well as system elements documentation, interdependence, and interfaces, had been identified. In the project, thorough and timely disposition and vetting of change requests had been done. The documentation and control of the approved changes to baseline had also been done.

Tracking configuration

The project scope had been done appropriately according to the schedule. The scope of the project is to improve the playground and area Barbeque of Alexandria Park. It will be also helpful for maintaining the records of changes.

Documenting changes

The Improving of the Barbeque area of Alexandria park is going on according to the requirements, schedule, and budget. It is confirmed that the outcomes of the project meet all the requirements (Wilcock & Knights, 2017).

 

 

Conclusion

It had been concluded from the report that redevelopment had been done for improving the playground and barbeque area of Alexandria Park. The construction or redevelopment is going on with step by step process. They wanted to develop 60 parks in the next 10 years. They also collected many views and suggestions regarding developing new parks and playgrounds. This place is so important for local Aboriginal and Torres Strait Islander communities. In this project, the infrastructure and heavy construction project types had been selected. The risk that comes in this project is management (organizational and leadership) risk, technical risk, physical risk, and logistic risk. The requirements of the construction are an evaluation of the progress, performance of the schedule, actions for the contractor before real commencement, contracts management, and activities for the employer during the cycle of the project. For controlling the construction of this project some best practices are setting the scope clearly of the project, concentrating on the details, anticipating the setbacks of the project, the modification should be done according to the requirements, and communicating regularly.

 

 

References

Birss, C., Cowell, C., Hayward, N., Peinke, D., Hrabar, H.H. and Kotze, A., 2016. Biodiversity Management Plan for the Cape mountain zebra in South Africa. Jointly developed by CapeNature, South African National Parks, Eastern Cape Parks and Tourism Agency, National Zoological Gardens, Department of Environmental Affairs, Northern Cape Department of Environment and Nature Conservation, Eastern Cape Department of Economic Development. Environmental Affairs and Tourism and Free State Department of Economic, Small business, Tourism, and Environmental Affairs. Version1. https://www.dffe.gov.za/sites/default/files/gazetted_notices/nemba_biodiversitymanagementplan_bmp_capemountainzebra41498_gon214_0.pdf

Downs, L.J., 2016. Time management training. Association for Talent Development. https://books.google.com/books?hl=en&lr=&id=ZtQtDQAAQBAJ&oi=fnd&pg=PT16&dq=integration+management+plan+in+construction+of+alexandaria+park+&ots=sFS8d_VLHG&sig=auusCKppTzWUqp8lfti_7J6LNeg

Harris, F., McCaffer, R., Baldwin, A. and Edum-Fotwe, F., 2021. Modern construction management. John Wiley & Sons. https://books.google.com/books?hl=en&lr=&id=oTUGEAAAQBAJ&oi=fnd&pg=PR11&dq=integration+management+plan+in+construction&ots=-4urvjAMJj&sig=z8vpJZuJCmUezn-G0NBMEhdc6-4

Municipality, N.L., 2012. Integrated development plan 2012-2017. Ceres: Witzenberg Municipality. http://www.swartland.org.za/media/docs/2012/IDP/Draft%20IDP%2029%20March%202012.pdf

Plan, A., 2015. List of Attachments for Public Hearing No. 2 Community Development Block Grant Funding Allocations for FY 2015-16 & One-Year Action Plan. City. http://www.ci.milpitas.ca.gov/_pdfs/council/2015/042115/item_02.pdf

Sears, S.K., Sears, G.A., Clough, R.H., Rounds, J.L. and Segner, R.O., 2015. Construction project management. John Wiley & Sons. https://books.google.com/books?hl=en&lr=&id=Q__9BQAAQBAJ&oi=fnd&pg=PR7&dq=Project+Management+in+construction+&ots=Yo4qnvWSue&sig=w3SH2vspfwO2e0bhzPLFCrKA5hs

Walker, A., 2015. Project management in construction. John Wiley & Sons. https://books.google.com/books?hl=en&lr=&id=tT5EBgAAQBAJ&oi=fnd&pg=PP8&dq=Project+Management+in+construction+&ots=WsFFe1lfq4&sig=ANxOe5saqXVu13CQsZs692nKfjk

Wilcock, G. and Knights, P., 2017. Applying Configuration Management to Manage the Design and Operation of Critical Mining Systems. https://espace.library.uq.edu.au/view/UQ:705877/full_paper.pdf?dsi_version=312e4a8ff2d48e33dcacfc7ab5ee253a

 

 

BSBCMM511 Communicate with Influence

 

Assessment

Task 2

Student Declaration

To be filled out and submitted with assessment responses

◻   I declare that this task and any attached document related to the task is all my own work and I have not cheated or plagiarised the work or colluded with any other student(s)

◻   I understand that if I am found to have plagiarised, cheated or colluded, action will be taken against me according to the process explained to me

◻   I have correctly referenced all resources and reference texts throughout these assessment tasks.

◻   I have read and understood the assessment requirements for this unit

◻   I understand the rights to re-assessment

◻   I understand the right to appeal the decisions made in the assessment

 

 

 

Unit Title

Unit Code

Student name
Student ID number
Student signature Date
Task Number

 

 

——OFFICE USE ONLY—–

For Trainer and Assessor to complete:

 

◻   Student requested reasonable adjustment for the assessment

 

 

 

Completed successfully

 

Did the student satisfactorily:

Comments Y N DNS
The student has satisfactorily completed and submitted the following:

 

·         Meeting agenda in Task 2.1.1

·         Email to the marketing team in Task 2.1.1

·         Meeting preparation table in Task 2.1.2

·         Reflection – meeting with the Marketing Team in Task 2.1.3

·         Meeting minutes in Task 2.1.4

·         Email to the CEO in Task 2.1.5

·         Meeting agenda in Task 2.2.1

·         Email to stakeholders in Task 2.2.1

·         Meeting, presentation and negotiation – preparation table in Task 2.2.2

·         PowerPoint in Task 2.2.2

·         Reflection – Meeting with stakeholders in Task 2.2.3

·         Peer Review forms in Task 2.2.4

·         Meeting minutes in Task 2.2.5

·         Email to the CEO in Task 2.2.6

·         Focus group presentation –  preparation in Task 2.3

·         PowerPoint in Task 2.3

·         Testing feedback forms in Task 2.3

·         Reflection on the focus group in Task 2.3

·         Email to the CEO in Task 2.3

 

 

 

The student organised and led the meeting with the marketing team (Role-Play):

·         Explained the meeting objectives and seek consensus

·         Assigned roles such as the meeting chair and note-taker

·         Facilitated the brainstorming

·         Made sure that all team members participate actively

·         Led the meeting to achieve clear outcomes

·         Used active listening and questioning to seek information and confirm understanding

·         Adapted communication style to build trust with the team

·         Sought consensus

·         Created a positive work environment during the meeting

 

Feedback in comments.

 

 

Demonstrated ability to:

·         Confirm authority to present material on behalf of an organisation or work area, according to organisational policies and procedures

·         Identify information that may be subject to confidentiality and manage appropriately

·         Identify information needs of audience and prepare a position in line with purpose of communication

 

This is evidenced by:

·         Meeting preparation table in Task 2.1.2

·         Meeting, presentation and negotiation – preparation table in Task 2.2.2

 

 

Demonstrated ability to:

·         Identify the need for meeting and schedule according to stakeholder availability

·         Prepare meeting materials and distribute to stakeholders

 

This is evidenced by:

·         Meeting agenda in Task 2.1.1

·         Email to the marketing team in Task 2.1.1

·         Meeting preparation table in Task 2.1.2

·         Meeting agenda in Task 2.2.1

·         Email to stakeholders in Task 2.2.1

·         Meeting, presentation and negotiation – preparation table in Task 2.2.2

·         PowerPoint in Task 2.2.2

 

 

Demonstrated ability to:

·         Conduct meeting and contribute to discussions

·         Seek consensus on meeting objectives

 

This is evidenced by:

·         Reflection – meeting with the Marketing Team in Task 2.1.3

·         Meeting minutes in Task 2.1.4

·         Participation in the meeting with the marketing team (Refer to Marking Sheet)

·         Reflection – Meeting with stakeholders in Task 2.2.3

·         Peer Review forms in Task 2.2.4

·         Meeting minutes in Task 2.2.5

·         Participation in the meeting with the stakeholders (Refer to Marking Sheet)

 

 

Demonstrated ability to:

·         Summarise outcomes of meetings and distribute to stakeholders

 

This is evidenced by:

·         Meeting minutes in Task 2.1.4

·         Email to the CEO in Task 2.1.5

·         Meeting minutes in Task 2.2.5

·         Email to the CEO in Task 2.2.6

 

 

The student participated in the meeting with relevant stakeholders (Role-Play):

·         Explained the meeting objectives and sought consensus

·         Assigned roles such as chair and note-taker

·         Facilitated the conversation

·         Ensured participation and engagement from stakeholders

·         Led the meeting to achieve clear outcomes

·         Used active listening and questioning to seek information and confirm understanding

·         Adapted communication style to build trust with the team

·         Created a positive work environment during the meeting

·         Presented the promotional message and the mood board

·         Answered questions from stakeholders and provide relevant information

·         Established areas of common ground and potential compromise

·         Managed the stakeholders’ different personalities and expectations

·         Negotiated changes and improvements

·         Achieved consensus and obtain approval for the promotional message and the mood board

 

Feedback in Comments.

 

 

Demonstrated ability to:

·         Identify objectives of negotiation, and needs and requirements of stakeholders

·         Identify and document potential issues and problems

·         Prepare positions and supporting arguments according to objectives

 

This is evidenced by:

·         Meeting, presentation and negotiation – preparation table in Task 2.2.2

 

 

Demonstrated ability to:

·         Communicate with stakeholders, and establish areas of common ground and potential compromise

 

This is evidenced by:

·         Reflection – Meeting with stakeholders in Task 2.2.3

·         Peer Review forms in Task 2.2.4

·         Meeting minutes in Task 2.2.5

·         Participation in meeting with stakeholders (Refer to Marking Sheet)

 

 

Demonstrated ability to:

·         Confirm and document outcomes of negotiation

 

This is evidenced by:

·         Email to the CEO in Task 2.2.6

 

 

Demonstrated ability to:

·         Identify forums to present according to organisational objectives

·         Determine tone, structure, style of communication and presentation according to target audience

·         Prepare presentation according to desired outcomes

 

This is evidenced by:

·         Meeting, presentation and negotiation – preparation table in Task 2.2.2

·         PowerPoint in Task 2.2.2

·         Focus group presentation –  preparation in Task 2.3

·         PowerPoint in Task 2.3

 

 

Demonstrated ability to:

·         Provide an opportunity for audience to ask questions

 

This is evidenced by:

·         Reflection – Meeting with stakeholders in Task 2.2.3

·         Peer Review forms in Task 2.2.4

·         Participation in meeting with stakeholders (Refer to Marking Sheet)

·         Testing feedback forms in Task 2.3

·         Reflection on the focus group in Task 2.3

·         Participation in the focus group (Refer to Marking Sheet)

 

 

Demonstrated ability to:

·         Follow up with stakeholders following presentation

·         Evaluate presentation and identify areas for improvement

 

This is evidenced by:

·         Peer Review forms in Task 2.2.4

·         Meeting minutes in Task 2.2.5

·         Email to the CEO in Task 2.2.6

·         Reflection – Meeting with stakeholders in Task 2.2.3

·         Testing feedback forms in Task 2.3

·         Reflection on the focus group in Task 2.3

·         Email to the CEO in Task 2.3

 

 

The student lead the focus group (Role-Play):

·         Explained the objective of the focus group presentation

·         Presented the finalised promotional message and mood board

·         Ensured participation and engagement from the focus group

·         Used active listening and questioning to seek information and confirm understanding

·         Adapted communication style to build trust with the focus group

·         Created a positive environment during the focus group

·         Answered questions from the focus group and provided relevant information

·         Collected feedback from the focus group

 

Feedback in Comments.

 

 

When collaborating with the group, the student has actively participated in group work with a substantial contribution that can be assessed individually for all the requirements of this task.  

 

 

Task Outcome:                 Satisfactory  Not Yet Satisfactory

 

Student Name:

 

Assessor Name:

 

Assessor Signature:

 

Date:

 

 

 

 

Table of Content

 

Student Declaration. 2

Task 2 – Communicate with influence. 10

Task 2.1 Meeting with the Marketing Team… 15

Task 2.2 Present to and negotiate the draft work with relevant stakeholders. 19

Task 2.3 Present to a focus group. 27

References. 31

Task 2 – Communicate with influence

 

Task summary and instructions

 

What is this assessment task about? Refer to and read the documents saved in a separate folder:

 

  • MMI company profile and project task
  • Policies and Procedures

 

You have been recently engaged by XYZ Pty Ltd trading as MMI as a Project Manager (PM) to develop and implement a project to open a new campus in Sydney (refer to MMI strategic objectives).

 

  • The Board of Directors (BoD) has allocated 3 million dollars to the project.
  • Project duration: 1 year.
  • You can employe four new staff members to be part of the project team for its duration. Source the rest of the project team from existing MMI personnel (flexible work arrangements will be needed)

 

The project includes:

 

  • Finding premises in Sydney CBD ( 800-1000 square metres, onsite parking for staff, natural light)

Ideally, there will be enough room for 5-7 classes, one meeting room, one computer lab, 1 x student kitchen, student lounge, 1 x staff kitchen, three offices for staff, toilet facilities

  • Rent the premise
  • Obtain necessary permits
  • Source architect and building company
  • Source and buy furniture and equipment
  • Liaise with the architect and building company

 

The project steering committee is composed of:

 

  • Mr Eli Brown – Non-executive Director
  • Mr Leonard Black – CFO
  • Academic Manager (Jacob Graham)

 

The project sponsor is Taylor Varin (Client Service Manager), played by the trainer and assessor.

 

Your trainer and assessor will provide support and mentorship in the role of Project Sponsor (PS).

 

The Project Manager is going on maternity leave, and her replacement won’t start for another four weeks. As you are in charge of the new campus project, the CEO asked you to assist the marketing team in developing the following:

 

·         A promotional message to advertise the new campus in Sydney

·         A mood board to inspire the design  of a new website dedicated to the new campus

 

This assessment requires you to:

·         Work in collaboration with the marketing team to draft your promotional message and mood board

·         Present your draft work to relevant stakeholders for feedback and approval

·         Negotiate changes to the promotional message and mood board

·         Present and test the finalised work using a focus group

 

The above activities will require the skills and knowledge learned in this unit of competency.

 

Please note that the performance evidence for this unit requires you to:

 

A.    participate in and lead at least two meetings

B.    prepare and make a presentation to two different groups

 

This task comprises of the following assessment methods:

o   Product-based

o   Direct observation of Role-Play

o   Case Study

o   Other (specify)

 

It has been designed to evaluate your ability to/competency in:

 

·         Confirm authority to present material on behalf of an organisation or work area, according to organisational policies and procedures

·         Identify information that may be subject to confidentiality and manage appropriately

·         Identify information needs of audience and prepare a position in line with purpose of communication

·         Identify the need for meeting and schedule according to stakeholder availability

·         Prepare meeting materials and distribute to stakeholders

·         Conduct meeting and contribute to discussions

·         Seek consensus on meeting objectives

·         Summarise outcomes of meetings and distribute to stakeholders

·         Identify forums to present according to organisational objectives

·         Determine tone, structure, style of communication and presentation according to target audience

·         Prepare presentation according to desired outcomes

·         Provide an opportunity for audience to ask questions

·         Follow up with stakeholders following presentation

·         Evaluate presentation and identify areas for improvement

·         Identify objectives of negotiation, and needs and requirements of stakeholders

·         Identify and document potential issues and problems

·         Prepare positions and supporting arguments according to objectives

·         Communicate with stakeholders, and establish areas of common ground and potential compromise

·         Confirm and document outcomes of negotiation

 

Your assessor will be looking for demonstrated evidence of your competency in the above.

 

You are required to address the following:

·         Task 2.1 Meeting with the Marketing Team

  • Meet with the marketing team to brainstorm ideas about the assigned task

·         Task 2.2 Present to and negotiate the draft work with relevant stakeholders

  • Present the draft work to stakeholders during a meeting
  • Negotiate changes, improvements and approval

·         Task 2.3 Present to a focus group

  • Present the finalised work to a focus group for testing

 

Although the assessment requires group collaboration to simulate a work environment, the assessment submission is individual, and it will be marked as such.

What do I need to do to complete this task satisfactorily? ·         submit the completed assessment tasks, according to instructions,

·         complete the tasks with sufficient detail and present them in a professional manner,

·         use your own words and reference sources appropriately,

·         meet the word count where required,

·         use the scenario provided,

·         use the templates provided where required,

·         for your performance to be deemed satisfactory in this assessment task you must satisfactorily address all of the assessment criteria,

·         if part of this task is not satisfactorily completed you will be asked to complete further assessment to demonstrate satisfactory performance.

 

Specifications You must deliver/participate in:

 

·         Meeting with the marketing team (Role-Play) in week 3

·         Meeting with relevant stakeholders in week 4 (Role-Play)

·         Presentation for the focus group in week 5 (Role-Play)

 

You must submit to GOALS

 

·         Meeting agenda x 2

·         Email to the marketing team

·         Meeting preparation table

·         Reflection – meeting with the Marketing Team

·         Meeting minutes x 2

·         Email to the CEO x 3

·         Email to stakeholders

·         Meeting, presentation and negotiation – preparation table

·         PowerPoint x 2

·         Reflection – Meeting with stakeholders

·         Peer Review forms

·         Focus group presentation

·         Testing feedback forms

·         Reflection on the focus group

Resources and equipment •        Computer with Internet access

•        Access to Microsoft Office suites or similar software

•        Learning material

•        Scenario for assessment as provided

•        Appendices as provided

•        Relevant policies and procedures as provided

•        Templates as provided

 

Re-submission opportunities You will be provided feedback on your performance by the Assessor. The feedback will indicate if you have satisfactorily addressed the requirements of each part of this task. If any parts of the task are not satisfactorily completed, the assessor will explain why, and provide you written feedback along with guidance on what you must undertake to demonstrate satisfactory performance. Re-assessment attempt(s) will be arranged at a later time and date. You have the right to appeal the outcome of assessment decisions if you feel that you have been dealt with unfairly or have other appropriate grounds for an appeal. You are encouraged to consult with the assessor prior to attempting this task if you do not understand any part of this task or if you have any learning issues or needs that may hinder you when attempting any part of the assessment.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Complete the following activities:

 

You have been recently engaged by XYZ Pty Ltd trading as MMI as a Project Manager (PM) to develop and implement a project to open a new campus in Sydney (refer to MMI strategic objectives).

The Marketing Manager is going on maternity leave, and her replacement won’t start for another four weeks. As you are in charge of the new campus project, the CEO asked you to assist the marketing team in developing the following:

  • A promotional message to advertise the new campus in Sydney
  • A mood board to inspire the design of a new website dedicated to the new campus

This assessment requires you to:

  • Work in collaboration with the marketing team to draft your promotional message and mood board
  • Present your draft work to relevant stakeholders for feedback and approval
  • Negotiate changes to the promotional message and mood board
  • Present and test the finalised work using a focus group

 

Task 2.1 Meeting with the Marketing Team

 

Schedule a time with the trainer and assessor in week 3 of class to meet with the marketing team (played by a group of classmates). This is a Role-Play.

The meeting is about brainstorming ideas for the promotional message and the mood board.

The trainer and assessor will validate that the meeting took place and provide feedback on the marking sheet.

If you are absent from class, it is your responsibility to make alternative arrangements with the trainer and assessor to perform the Role-Play.

  1. Organise the meeting (20-30 minutes)

 

Stakeholders availability is as follows:

 

Team Member Role Availability
Jason Content Writer Monday 10-12

Tuesday 16-17

Thursday 10-13

Friday 15-16

Maria Marketing Officer Monday 9-10

Wednesday 13-14

Thursday 12-13

Logan Social Media Officer

(Part-Time)

Wednesday 16-17

Thursday 12:30-13:30

Friday 12-13

 

  1. Develop a meeting agenda (Template 1).

Include 3-4 agenda items, consider staff availability when scheduling a time for the meeting.

Template 1 -Meeting Agenda

Meeting Agenda
Meeting Title Promotional message and MoodBoard Feedback
Date and Time 08/04/2022
Location Conference room
Attendees Maria, Logan and Jason
Content
Items for discussion Presenter Duration
Promotional message and Mood Board Rationale Maria 7 minutes
Impact requirements of market must be discussed as per competitor website Maria 7 minutes
Ideas of moodboard must be shared Logan 7 minutes
Review of Action Items from the previous meeting NA
Proposals for the next meeting agenda Marketing manager 7 minutes
Message ideas for promotion must be shared Jason 10 Minutes

 

  1. Write an email to the team to inform them about the meeting.

Attach the meeting agenda and mention any other relevant meeting material in the message body (example: link to competitors’ website).

Use Template 2.

The email text should be grammatically correctand written in an appropriate (polite, business-like) style.

(50-100 words)

Template 2 -Email

Email to Marketing Team
To: Jason, Logan and Maria
Cc:
Bcc:
Subject: For activities of promotions
Date email is sent:
Attachments: Promotioanl message and meeting miutes drafting
 

Respected Team,

This email is to advise you that perhaps the CEO have asked me to produce marketing messaging to market the Diploma of Leadership and Management program to college grads. I’m pleased to inform that early severe droughts of the advertising messages and mood board have begun. A meeting was held to brainstorm fresh ideas for the aesthetically attractive goal which we needed. As a result, we’ve designed a mood board again for MMI corporation, and a marketing messages to go with it. The sales and meeting minutes are included in the file.

 

Thanking you

Kindest regards

 

 

 

  1. Prepare for the meeting

 

Reflect on the meeting requirements and prepare for the meeting. Complete the table below:

 

Meeting preparation
Authority to present

 

What is your authority to organise and facilitate this meeting?

Chairperson
Compliance

 

Identify any compliance requirements (2-3).

For instance:

·          Information subject to confidentiality

·          Adherence to policy and procedures

·          WHS considerations

1. MMI quality standards

2. Board of directors expectations

3. Health and safety regulation compliance

4. Information confidentiality.

Information needs

 

What do participants need to know? What is the purpose of the meeting? (2-3 key items)

This meeting goal is about creating the various ideas for the program of diploma leadership for students and by drafting of promotional messages and Website’s mood board of various international students.
Position

 

Describe your position in line with the purpose of the meeting. For example, how will you ensure that the meeting has clear outcomes? How will you allow everybody to engage in the brainstorming? (30-50 words)

The meeting’s effectiveness would have been assured if there were a specific agenda with timelines and goals with each topic. The meeting’s subject and goals would’ve been communicated to participants in preparation.

To get everybody interested in the brainstorming session, the Round Robin approach are used.

 

  1. Conduct the meeting (20-30 minutes)

Facilitate the meeting with the marketing team:

  • Explain the meeting objectives and seek consensus
  • Assign roles such as the meeting chair and note-taker
  • Facilitate the brainstorming
  • Make sure that all team members participate actively
  • Lead the meeting to achieve clear outcomes
  • Use active listening and questioning to seek information and confirm understanding
  • Adapt your communication style to build trust with the team
  • Create a positive work environment during the meeting

Reflect on the meeting and answer the questions in the table below.

(50-100 words in total)

Reflection – meeting with the Marketing Team
How did you take notes during the meeting? Notes of meeting is been taken in meeting minutes format
Who chaired the meeting? Marketing manager
How did you facilitate the meeting? Provide an example. I coordinated the meeting by ensuring everybody had access to the agenda. I started the meeting by offering a warm welcome to all guests and laying out the requirements. I made sure that now the meeting’s agenda and processes were followed, and also supporting other people’s ideas and viewpoints. I recommended, for example, that we use a cyclic table style to enable for consecutive entry out of each participant.
What did you do well? What could you improve? Agenda of meeting is been managed by us and meeting protocols has been managed. Participants is been engaged and items is been discussed. This must be improved by having better timestamp.

 

  1. Write the meeting minutes

 

Record the meeting minutes using Template 3.

 

Template 3 -Meeting Minutes

Meeting Minutes
Meeting Title Mood board and promotional message discussion
Date and Time 08/04/2022
Location Conference room
Attendees Logan, Marketing manager, Jason and Maria
Apologies NA
Summary of Discussion
Marketing impact discussion Marketing analysis of competitor website has been presented by Maria having the main analysis
Ideas must be shared Ideas has been discussed by Jason for the content and structure of the message which must be followed by Maria and Jason who has been giving the inputs and feedback
Moodboard ideas Logan is been presented the mood board design ideas and this has invited recommendations from Jason and Maria has given the inputs.
Action Items
Responsibility Deadline
Moodboard designing and draft design Logan 08/04/2022
Promotional message idea refining Jason 08/04/2022

 

  1. Inform stakeholders of the outcome of the meeting

Write an email to the CEO, Ms Deborah Red, to inform her about the ideas brainstormed during the meeting and your choice with the promotional message and mood board.

Include a draft of the promotional message and mood board in the message body. Please note that the mood board can be as simple as a collage of images.

Attach the meeting minutes to the email.

Use Template 2.

The email text should be grammatically correct and written in an appropriate (polite, business-like) style.

(60-100 words)

Template 2 -Email

Email to the CEO
To: Deborah Red
Cc:
Bcc:
Subject: Mood board designing and promotional message
Date email is sent: 08/04/2022
Attachments:Meeting minutes
 

Respected Ma’am,

 

The purpose of such an email is to keep you posted on our performance on the project you’ve assigned to me. The advertising agency had sessions in which we reviewed different thoughts and points of view, which contributed in the development of the plan we might have designed. All of the guests offered their information and insights about how to use compelling promotional material and mood boards to effectively market our university to international students. The recommended mood board and promotional material are outlined below:

The meetings are also supplied as a download. Your valuable input or idea is much appreciated.

 

Thanking you

Kindest regards

 

Task 2.2 Present to and negotiate the draft work with relevant stakeholders

 

Schedule a time with the trainer and assessor in week 4 of class to meet with relevant stakeholders (played by a group of classmates). This is a Role-Play.

The meeting is about :

  • Presenting your draft work for the promotional message and the mood board
  • Gather feedback and input from stakeholders
  • Negotiate changes and improvements
  • Obtain approval

The trainer and assessor will validate that the meeting took place and provide feedback on the marking sheet.

If you are absent from class, it is your responsibility to make alternative arrangements with the trainer and assessor to perform the Role-Play.

 

  1. Organise the meeting (20-30 minutes)

 

Stakeholders availability is as follows:

 

Stakeholder Role Availability
Deborah Red CEO Tuesday 11-12

Thursday 16-17

Leonard Black CFO Monday 12-13

Wednesday 10-11

Thursday 15-17

Taylor Duncan Academic Manager Monday 12-14

Tuesday 10-12

Thursday 12-17

Friday 9-10

 

  1. Develop a meeting agenda (Template 1).

Include 3-4 agenda items, consider staff availability when scheduling a time for the meeting.

Template 1 -Meeting Agenda

Meeting Agenda
Meeting Title Improvements in Promotional message and Moodboard feedback
Date and Time 08/04/2022
Location Conference room
Attendees Leonard Black, taylor Duncan, Marketing manager and Deborah Red
Content
Items for discussion Presenter Duration
Ideas and strategies introduction Marketing manager 12 minutes
Promotional message and mood board presentation Marketing manager 12 minutes
Changes and Improvements negotiation CEO, CFO, Marketing manager and Academic manager 17 minutes
Review of Action Items from the previous meeting NA
Proposals for the next meeting agenda Marketing manager 7 minutes

 

  1. Write an email to the stakeholders to inform them of the meeting.

Attach the meeting agenda and mention any other relevant meeting material in the message body (example: link to competitors’ website).

Use Template 2.

The email text should be grammatically correct and written in an appropriate (polite, business-like) style.

(50-100 words)

Template 2 -Email

Email to Stakeholders
To: CFO, Academic manager, Marketing team, CEO
Cc:
Bcc:
Subject: Work negotiation and presentation drafting
Date email is sent: 10/04/2022
Attachments:
 Respected team,

 

The purpose of this email is to invite all to a meeting where the advertising agency will present and evaluate the promotional campaign works for the Diploma of Leadership and Management program.

We aim to obtain comments and data from you, the attendees, during this meeting so that we may talk about any necessary modifications or changes and also get your approval.

 

This meeting is being happened in the meeting room on Saturday, 10/04/2022 on 11:00 AM

 

 

  1. Prepare for the meeting

 

Reflect on the meeting requirements and prepare for the meeting, the negotiation and the presentation.

 

Assume the following:

  • The implementation of your proposal for the promotional message and the website would be 10% over budget. The CFO does not want to run any project over budget.
  • The CFO is detailed oriented; he likes facts and data; he is efficient and to the point. He is not a risk-taker.
  • The Academic Manager is not assertive but responsive; she values the quality of the courses. She is a low-risk taker and compliance-driven. She can be over-sensitive, emotional and sometimes dramatic.
  • The CEO is a risk-taker, decisive and determined. She is strong-minded. She can be impatient, inflexible, and a poor listener.
  • The CEO would be happy to spend additional money on your proposal, but she knows that the board would not accept a higher budget.
  • The CEO wants an engaging and professionally structured presentation.

 

When conducting the meeting, please note that your classmates will play their roles based on the scenario described above.

 

Complete the table below:

 

Meeting, presentation and negotiation –  preparation
Authority to present

 

What is your authority to organise and present in this meeting?

There is the responsibility of marketing manager for services promotion, brands, business and products and they will be in charge in marketing strategies and pricing development and business leads is to be generated.
Compliance

 

Identify any compliance requirements (2-3).

For instance:

·          Information subject to confidentiality

·          Adherence to policy and procedures

·          WHS considerations

Compliance requirements must be as follows

1. MMI policies and procedures

2. MMI quality standards

3. Board of directors

Information needs

 

What do the stakeholders need to know? What is the purpose of the meeting? (2-3 key items)

Participants is been required for knowing the different objectives, course, goals and values of the company.
Position

 

Describe your position in line with the purpose of this meeting. For example, how can you influence the stakeholders to approve your draft work? (30-50 words)

In this attendees is been need for containing the overview of organization that can include the statistical data and development of new systems and stakeholders involvement.
Forum

 

Outline the forum of choice for the presentation, including details. For instance, how the meeting will be structured.

This meeting would start having overview of issues should be discussed and room of presentation is to be followed by comments, reviews and time.
Communication

 

Determine and outline the tone, structure and style of communication of the presentation according to the target audience.

Meeting sound, format, target audience and arrangement must be formal, constructive and respectful
Presentation

Prepare a brief PowerPoint presentation

(5-6 slides) to present the promotional message and the mood board.

Include a slide for Q&A.

Submit the PowerPoint with the assessment. Call this PowerPoint 1.

 

Objectives of the negotiation

 

Identify the objectives of the negotiation during the meeting (2-3)

1. Obstacles is to be remived that can be faced by company

2. fair and reasonable budhget is to be set for project

3. Relation is to be maintained with stakeholders

Needs and requirements from stakeholders

 

Identify needs and requirements from stakeholders (4-5). Hint: refer to the scenario provided and the Case Study in Appendix 1.

To expand the industry’s permanent base to Sydney, wherein training program is becoming increasingly popular.

 

To expand the course options, add a new qualification to the registration section.

 

Boost the number of regular consumers who participate in approved programmes.

 

Rethinking authorised business courses to add a work component over the semester to make them more accessible to international students.

Issues and problems

 

Identify potential issues and problems. (3-4)

CFO is not approved by promotional message and mood board

CFO is not been agreed to budget.

Position and supporting arguments

 

Prepare position and supporting arguments for the negotiation.

School must be researched by some students which is been enrolled.

 

  1. Conduct the meeting (20-30 minutes)

Facilitate the meeting with the stakeholders:

  • Explain the meeting objectives and seek consensus
  • Assign roles such as chair and note-taker
  • Facilitate the conversation
  • Ensure participation and engagement from stakeholders
  • Lead the meeting to achieve clear outcomes
  • Use active listening and questioning to seek information and confirm understanding
  • Adapt your communication style to build trust with the team
  • Create a positive work environment during the meeting
  • Present the promotional message and the mood board
  • Answer questions from stakeholders and provide relevant information
  • Establish areas of common ground and potential compromise
  • Manage the stakeholders’ different personalities and expectations
  • Negotiate changes and improvements
  • Achieve consensus and obtain approval for the promotional message and the mood board

Reflect on the meeting and answer the questions in the table below.

(100-150 words in total)

Reflection – Meeting with stakeholders
How did you take notes during the meeting? Written document of summary is been made by us, suggetions, feedback, key point from the stakeholders to be discussed.
Who chaired the meeting? Marketing manager
How did you facilitate the meeting? Provide an example. Clear articulation of the meeting in that stakeholders must be provided having requirements of project.
What negotiation technique/s did you use? Why? Using of the structured presentation that can include the statistical data, evidence and information.
What was the tone of your presentation? How did you positively influence stakeholders? Tone, style and structure of meeting related to target audience must be formal, positive and polite.
What did you do well? What could you improve? This can be smooth and effective.

 

  1. Peer- review
  • Provide the stakeholders with the feedback report form (Template 4) before the presentation, in soft or hard copy, to take notes.
  • Ask your classmates to complete the feedback report, sign and date.
  • Provide evidence that the feedback reports were completed: a scanned copy of the forms attached to your submission.
  • Take the feedback received into consideration and finalise the promotional message and the mood board to present to the focus group in Task 2.3.

 

Template 4 -Feedback Report

Peer Review Form
Full Name and signature of the student completing the peer review. Full Name:

 

 

Signature:

Date
The Project Manager facilitated the meeting effectively by encouraging participation and feedback. Strongly Agree Agree Neutral Disagree Strongly Disagree
The Project Manager demonstrated positive reception of ideas and acknowledged suggestions, improvements and feedback. Strongly Agree Agree Neutral Disagree Strongly Disagree
The presentation was engaging, informative and professionally delivered. Strongly Agree Agree Neutral Disagree Strongly Disagree
The Project Manager established a relationship of mutual trust and respect with the stakeholders. Strongly Agree Agree Neutral Disagree Strongly Disagree
The Project Manager negotiated effectively with the stakeholders. Strongly Agree Agree Neutral Disagree Strongly Disagree
The Project Manager used active listening and questioning when discussing and clarifying information and to confirm understanding. Strongly Agree Agree Neutral Disagree Strongly Disagree
The outcome of the meeting was…. Exceptional Excellent Very Good Good Fair Poor Very Poor
Overall, the meeting was … Exceptional Excellent Very Good Good Fair Poor Very Poor
Feedback about organising and facilitating the meeting.

(30-50 words)

The team’s architecture may be improved for completing tasks, and indeed the moderators and presentation must complete work in a timely manner (Arnold, et al., 2015).
Feedback about negotiation skills.

(30-50 words)

 

With excellent diplomatic skills, the amount of uncertainty and understanding that arises as a result of an inadequate information or exposition may be decreased.

 

Feedback about the presentation.

(30-50 words)

The powerpoint was well-organized and well-structured, and it was simple to read and comprehend.

 

  1. Write the meeting minutes

 

Record the meeting minutes using Template 3.

 

Template 3 -Meeting Minutes

Meeting Minutes
Meeting Title The atmosphere board is shown, as well as the promotional strategy that is offered.
Date and Time 6 april 2022

1:00 to 1:30

Location Conference hall
Attendees Taylor Duncan, Leonard Black, Deborah Red
Apologies NA
Summary of Discussion
Mood boards and advertising message draught presentations. 1) The proposal was taken into consideration.

2) The attendees submitted their opinions and comments (Dike, et al., 2015).

Questions and answers, as well as feedback

 

1) For help, there must have been images with in subjects.

2) Sample booklets and PowerPoint presentations are utilised.

Responsibility Deadline
<It is possible to improve the advertising messages.> Marketing of team 6 April 2022
< The kanban board might be better> Marketing of team 7 April 2022

 

 

  1. Inform stakeholders of the outcome of the meeting

Write an email to the CEO, Ms Deborah Red, to summarise the outcome of the meeting.

Summarise the agreed changes and improvements, and describe the actions taken to implement the agreed changes.

Attach the meeting minutes to the email.

Use Template 2.

The email text should be grammatically correct and written in an appropriate (polite, business-like) style.

(60-100 words)

Template 2 -Email

Email to the CEO
To: Ms. Deborah Red
Cc:
Bcc:
Subject:
Date email is sent: meeting minutes
Attachments:Additional measures, as well as agreed-upon enhancements and adjustments
 

Ms. Red,

 

The purpose of this email is to advise you that enhancements and adjustments have already been introduced to the employment conditions. The study is carried out, and the significance of social networks is highlighted in order to emphasize the relevance of spending in the sector. The appropriate activities will be made in order to comply with the suggestions. The minutes of the meeting are appended below.

 

Warm regards

Manager of marketing

 

 

 

Task 2.3 Present to a focus group

 

This task requires you to test the finalised promotional message and mood board with a focus group.

Schedule a time with the trainer and assessor in week 5 of class and present the finalised work to a group of classmates who will play the role of prospective students (target group in the focus group) in simulated work conditions.This is a Role-Play.

Duration: 15-20 minutes.

The trainer and assessor will evaluate your performance during the Role-Play and provide feedback on the marking sheet.

If you are absent from class, it is your responsibility to make alternative arrangements with the trainer and assessor to perform the Role-Play.

Before the presentation

  • Plan for the presentation. Complete the table below:

 

Focus group presentation –  preparation
Authority to present

 

What is your authority to organise and present to the focus group?

Because he or she is in charge of developing advertising campaigns, producing new sales opportunities, and supervising advertisement department staff, the marketing strategy for advertising enterprises, services, items, or brands is his or her responsibility.

 

 

 

Compliance

 

Identify any compliance requirements (2-3).

For instance:

·          Information subject to confidentiality

·          Adherence to policy and procedures

·          WHS considerations

The industry’s policies or processes.

 

Anything that must remain confidential.

 

Attending university requirements

 

 

Information needs

 

What does the focus group need to know? What is the purpose of the focus group? (2-3 key items)

Participants should be informed of the organization.it goals, objectives, values, and visions.

 

The importance of these programs in supporting career advancement must be understood by the participant.

Position

 

Describe your position in line with the purpose of communication. For example, how can you collect unbiased and objective feedback from the focus group? (30-50 words)

According to the target audience, the sound, form, and appearance of this meeting had to be formal, constructive, and enjoyable. To attract foreign students, the program’s aim and the different programs it offers must be presented in an aesthetically compelling and accessible manner. It is necessary to have communication skills, but also stress management and mental stability (Mládková, 2012).
Forum

 

Outline the forum of choice for the presentation, including details. For instance, how the testing will be structured.

The conference will present an overview of the topics to be covered, as well as a place for exhibitors, before moving on to a period for questions, suggestions, and observations.

 

Communication

 

Determine and outline the tone, structure and style of communication of the presentation to the focus.

Based on its intended population, the tone, style, and structure of this workshop may be conversational, positive, respectful, and honest.
Presentation

Prepare a brief PowerPoint presentation

(5-6 slides) to present the finalised promotional message and the mood board to the focus group.

Include a slide for Q&A.

 

 

 

 

  • Prepare to provide the testing feedback form (Template 5) to each participant in the focus group (soft or hard copy).

 

Template 5 -Testing feedback form

Testing Feedback Form
Date:

Name of the student providing feedback:

Thank you for participating in this focus group.

You will be presented with a promotional message for the new campus in Sydney and a mood board for a website promoting the campus to prospective students students.

Please answer the questions below and let us know what we are doing right and what we can improve.

Question Your answer
Describe your first impression of the promotional message about the new campus in 3 words.
Would the message lead you to find out more about the school and campus? Y ☐

N ✓

How would you describe the tone of the message? Use one adjective that best describes it. Polite
Would you visit the campus based on the appeal of the promotional message? Y ✓

N ☐

When looking at the mood board, what did you think (tick all that applies): I liked the colours Y ✓N ☐

Why?

 

The design is appealing Y ✓N ☐

Why?

 

I would explore the website Y N ☐

Why?

 

Would you change anything?  Y ✓N ☐

If yes, what?

 

 

What caught your attention in the mood board? Why?
Do you have any questions, observations, or feedback that you would like to share? Y ✓

N ☐

If yes, please provide your comments below:

 

 

During the presentation

  • Explain the objective of the focus group presentation
  • Present the finalised promotional message and mood board
  • Ensure participation and engagement from the focus group
  • Use active listening and questioning to seek information and confirm understanding
  • Adapt your communication style to build trust with the focus group
  • Create a positive environment during the focus group
  • Answer questions from the focus group and provide relevant information
  • Collect feedback from the focus group

After the presentation

  • Provide evidence that the feedback reports were completed: a scanned copy of the forms attached to your submission
  • Reflect on the presentation to the focus group and answer the questions in the table below.

(50-100 words in total)

Reflection – Meeting with stakeholders
How did you facilitate the focus group? By motivating and interacting with others while maintaining an optimistic outlook.

 

What did you find most challenging during the presentation? It’s challenging to capture the interest the enthusiasm of the focus group.

 

Provide an example of a question you answered. What makes the program stand out to others?

 

What did you do well? What could you improve? Communications approaches that are acceptable will be employed.

 

  • Write an email to the CEO, Ms Deborah Red, to summarise the focus group’s outcome.

Summarise the feedback received by the focus group and how you will follow up on that feedback.

Use Template 2.

The email text should be grammatically correct and written in an appropriate (polite, business-like) style.

(50-100 words)

Template 2 -Email

Email to the CEO
To: Deborah Red and CEO
Cc:
Bcc:
Subject: the outcomes of focus group
Date email is sent:
Attachments:
Dear Ms. Deborah Red

This email is to notify you of the findings of the roundtable discussion, as well as the techniques we will use to anticipate and respond to your input.

 

We are happy to report that all of the responses have been favourable, and the overseas students have expressed their gratitude.

 

All of the children were captivated and included in storyboard as a result of our tone and advertising message. This excellent outcome would have not been possible with out ideas received from consumers and the marketing firm. We are pleased with our accomplishments and effort.

 

We eagerly await your useful suggestions and input on this matter.

Regards

Marketing manager

 

References 

Please include your references below:

 

(Please refer to this referencing guide if needed or speak to your trainer for any specific referencing requirements for this assessment)

 

Mládková, L. (2012). Leadership in management of knowledge workers. Procedia-Social and Behavioral Sciences41, 243-250.

 

Dike, V. E., Odiwe, K., Ehujor, D. M., & Dike, V. E. (2015). Leadership and management in the 21st-century organizations: A practical approach. World Journal of Social Science Research2(2).

 

Arnold, R., Fletcher, D., & Anderson, R. (2015). Leadership and management in elite sport: Factors perceived to influence performance. International journal of sports science & coaching10(2-3), 285-304.