☐      Online submission via Learning Management System (LMS)

☐      Any other method _________________________________________________

(Please describe here)

•         I certify that the work submitted for this assessment pack is my own. I have clearly referenced any sources used in my submission. I understand that a false declaration is a form of malpractice;

•         I have kept a copy of this Student Packand all relevant notes, attachments, and reference material that I used in the production of this Student Pack;

•         For the purposes of assessment, I give the trainer/assessor permission to:

o    Reproduce this assessment and provide a copy to another member of staff; and

o    Take steps to authenticate the assessment, including communicating a copy of this assessment to a plagiarism checking service (which may retain a copy of the assessment on its database for future plagiarism checking).

Studentsignature:   ________________________________

Date:  ____/_____/______________

S / NS (Second Attempt)

S / NS (Second Attempt)

•         You have completed and submitted all the requirements for the assessment tasks for this cluster or unit of competency.

•         Your work has been reviewed and assessed by your trainer/assessor.

•         You have been assessed aseither satisfactory or unsatisfactory for each assessment task within the unit of competency.

•         You have been provided with relevant and detailed feedback.

Every assessment has a “Feedback to Student” section used to record the following information. Your trainer/assessor must also ensure that all sections are filled in appropriately, such as:

•         Result of Assessment (satisfactory or unsatisfactory)

•         Student name, signature and date

•         Assessor name, signature and date

•         Relevant and detailed feedback

You, the student, must read and understand all of the information in the Unit Requirements before completing the Student Pack.If you have any questions regarding the information, see your trainer/assessor for further information and clarification.

☐Make sure your trainer/assessor clearly explained the assessment process and tasks to be completed.

☐Make sure you understand what evidence is required to be collected and how.

☐Make sure you know your rights and the Complaints and Appeal process.

☐Make sure you discuss any special needs or reasonable adjustments to be considered during the assessment (refer to the Reasonable Adjustments Strategy Matrix – Appendix A and negotiate these with your trainer/assessor).

☐Make sure that you have access to a computer and the internet (if you prefer to type the answers).

☐Make sure that you have all the required resources needed to complete this assessment task.

☐The due date of this assessment task is in accordance withyour timetable.

☐In exceptional (compelling and compassionate) circumstances, an extension to submit an assessment can be granted by the trainer/assessor.  Evidence of the compelling and compassionate circumstances must be provided together with your request for an extension to submit your assessment work.

☐The request for an extension to submit your assessment work must be made before the due date.

☐I do require reasonable adjustment

☐I do not require reasonable adjustment

☐I confirm that the purpose and procedure of this assessment taskhas been clearly explained to me.

☐I confirm that I have been consulted about any special needs I might have in relation to the assessment process.

☐ I confirm that the criteria used for this assessment has been discussed with me, as have the consequences and possible outcomes of this assessment.

☐I confirm I have accessed and understand the assessment information as provided in the Training Organisation’s Student Handbook.

☐I confirm I have been given fair notice of the date, time, venue and/or other arrangements for this assessment.

☐I confirm that I am ready for assessment.

Student Name: ______________________________________

Student Signature: ___________________________________

• Written Questions

·         The Knowledge Testis comprised of eight (8)written questions.

·         You must respond to all questions and submit them to your Trainer/Assessor.

·         You must answer all questions to the required level, e.g. provide an answer within the required word limit, to be deemed satisfactory in this task

·         You will receive your feedback within two (2) weeks, and you will be notified byyour Trainer/Assessor when your results are available.

·         You must read and respond to all questions.

·         You may handwrite/use a computer to answer the questions.

·         You must complete the task independently.

·         No marks or grades are allocated for this assessment task. The outcome of the task will be Satisfactory or Not Satisfactory.

·         As you complete this assessment task,you are predominately demonstrating your written skills and knowledge to your trainer/assessor.

• Where a student’s answers are deemed not satisfactory after the first attempt, a resubmission attempt will be allowed.
• The student may speak to their trainer/assessor if they have any difficulty in completing this task and require reasonable adjustments.
• For more information, please refer to the Training Organisation’sStudent Handbook.

• This assessment task may be completed in:

☐a classroom

☐learning management system (i.e. Moodle),

☐workplace,

☐or an independent learning environment.

• Your trainer/assessor will provide you withfurther information regarding the location for completing this assessment task.

·         You will be required to answer all the questions correctly.

·         Do not start answering questions without understanding what is required. Read the questions carefully and critically analyse them for a few seconds; this will help you to identify what information is needed in the answer.

·         Your answers must demonstrate an understanding and application of the relevant concepts and critical thinking.

·         Be concise, to the point and write answers within the word-limit given to each question.Do not provide irrelevant information. Remember, quantity is not quality.

·         You must write your responses in your own words.

·         Use non-discriminatory language. The language used should not devalue, demean, or exclude individuals or groups based on attributes such as gender, disability, culture, race, religion, sexual preference or age. Gender-inclusive language should be used.

·         When you quote, paraphrase, summarise or copy information from other sources to write your answers or research yourwork, always acknowledge the source.

·         Knowledge ofcontent of and process for developing a change management strategy

·         Knowledge of key stakeholders involved in strategic change

·         Knowledge of organisational mission, purpose and values

·         Knowledge of strategic change risks and mitigation strategies including learning and communication processes

·         Knowledge of range of leadership styles

·         Knowledge of personal development planning methodologies

·         Knowledge of organisational transformation and the management of the stages of change.

·         To ensure your responses are satisfactory, consult a range of learning resources and other information such as handouts, textbooks, learner resources etc.

·         To be assessed as Satisfactory in this assessment task, all questions must be answeredcorrectly.

1.1. What is a change management strategy? Write your answer in 30-50 words.

1.2. Explain the process for developing and implementing a change management strategy in 250-300 words.

1.3. Discuss the key context of a change management strategy in 200-250 words.

1.1

Change management strategy addresses the issue of things to be changed in different areas such as project scope, supply chain, inventory requirements, supply chain, etc. to minimize the negative effect of change in between.

1.2

The process for developing and implementing a change management strategy is as follows:

1.      Understand the requirement for change

2.      Talk through the involved persons in developing the change.

3.       Make a plan for it accordingly.

4.      Put the plan into action

5.      Track the progress and enjoy the success.

1.3

While operating different projects in an organization sometimes it faces problems,  failures, and negative impacts too to avoid major reasons for failing the plan of change strategy has been introduced to avoid unnecessary troubles and solve them as quickly as possible so that work doesn’t get affected. (Belias, & Koustelios, 2014).

2.1. Explain the role of an organisation’s mission, vision and value statements. Write your answer in 100-150 words.

2.2. How does an organisation’s mission, vision and value statement impact modelling and cultivating collaborative thinking? Write your answer in 30-50 words.

2.1

The organization’s mission, vision, and value statements play a very crucial role, it is also the foundation for the strategic plan. If applied properly it could act as a very powerful tool and can guide, on the occasion of frequent change.

2.2

The common mission, vision, and value statement help each and everyone to be focused on their particular task and give the direction on which organization is going they behave as per the company which set an example for others to behave as same.

3.1. Outline the purpose of organisational objectives, plans and strategies. Write your answer in 100-150 words.

3.2. Explain the importance of organisational objectives, plans and strategies when managing change within the organisation. Write your answer in 50-70 words.

3.1

Companies objective helps every to understand its mission every member including stakeholders to the newly joined.

An organizational plan is an important planning method because it gives the future idea of a   company and each and everyone in the organization would have a clear idea of what responsibilities they have to perform to reach that goal.

The company’s strategy puts a long-term vision and provides the necessary guidance to achieve the objective.

3.2

An organizational objective, plans, and strategy give each and everyone a clear idea about the company’s vision and the direction in which the company is growing plus it is very important for any organizational growth.

4.1. Explain the following types of leadership styles:

a)    Laissez-Faire Leadership

b)    Democratic leadership

c)    Autocratic leadership

Write 50-70 words for each.

4.2. Which leadership style usually gets the best response when managing change within an organisation? Write your answer in 50-70 words.

4.1

a. Laissez-faire leadership – They are the kind of leaders who trust their employee’s skills and talent and let them use their creative approach to the problem instead of providing guided instructions to follow.

b. Democratic leadership – They are the kind of leaders who listen and take into consideration of thoughts and ideas on the topic of discussion that are provided by the team members.

c. Autocratic leadership – They are the kind of leaders who take all the actions and decisions alone without concerning others or by having very little input from members.

4.2

Democratic leadership involves the perspective of everyone for the problem which results in the best leadership for change in an organization because each and everyone can put their view and change would be in their favor which will easy to apply by them.

5.1. How can you identify the key stakeholders involved in the strategic change? Write your answer in 50-100 words.

5.2. Prepare a list of any five (5) key internal stakeholders to consult during change management.

5.1

key stakeholders in strategic plans are those who are more interested in companies growth and success and that includes its employees, shareholders, regulators owners different agencies community members, and others who have a role in serving the organization in some manner or other.

5.2

There  could be many stakeholders to be consulted but the top five key stakeholders to be concerned about before starting a new  plan could be  as follows:

1.      Finance team

2.      Yourself

3.      Senior management

4.      Users

5.      Legal term.

The four major risk mitigation strategies for organizations are written below:

1.      Avoidance – to fulfill the main objective is sometimes neglected or compromised with other elements of less value.

2.      Reduction – to complete the task in the current situation either complete it or reduce the damage.

3.      Transference – sharing the risk with a third party includes in this step.

4.      Acceptance- sometimes acceptance is the only option in which the risk is higher and so does the reward you don’t have too many options to choose from so you do take the risk.

Practical steps to be followed in mitigation strategy are identifying, assessing, treating, monitoring, and reporting. ( ChePa, et al., 2015).

7.1. What are personal development planning methodologies? Write your answer in 100-150 words.

7.2 Explain the different steps in a personal development planning methodology in 100-150 words.

7.1

The personal development methodology is a detailed working format or plan and has a time limit or deadlines too for a complete person, including skill values, and mainly it is a goal-oriented strategy but sometimes goals are blocked by internal or external reasons. More so over it’s a lifelong process based on trying and correcting.

7.2

The main steps included in the personal development planning methodology are as follows:

1.       Describe what is necessary.

2.        Write down strengths and weaknesses

3.       Develop skills

4.       Set time boundaries

5.       Have to do plan in hand

6.       Track the progress

Doing the required changes in the journey review and correcting is the key to better progress.

The changes in an organization whose purpose is to completely change and reshape the organization from the scratch and that includes strategies and all sort of processes mostly results in a work culture shift. Generally, such changes are because by the sudden market change or unexpected behavior of the market. It builds a negative environment of fear, doubts, and insecurities in employees and it must be handled and executed in a very well mannered.

The four stages of transformational changes in an organization are as follows:

1.      Introducing the big strategic, cultural changes in the company.

2.      Getting familiar with different technologies and environments to work in.

3.      Doing all-important operational changes to do things as per the supply and demand of the new environment.

4.      To avoid loss in revenue and unknown competition all necessary reforms must be executed by transforming current products and services.

Generally, transformational changes include both transitional and development changes. (Al-(Qura’an, 2015).

Outcome (make sure to tick the correct checkbox):

Satisfactory (S) ☐ or Not Satisfactory (NS) ☐

Date: _______(day)/ _______(month)/ _______(year)

Feedback:

Outcome (please make sure to tick the correct checkbox):

Satisfactory (S) ☐ or Not Satisfactory (NS) ☐

Date: _______(day)/ _______(month)/ _______(year)

Feedback:

·         I have kept a copy of all relevant notes and reference material that I used as part of my submission.

·         I have provided references for all sources where the information is not my own. I understand the consequences of falsifying documentation and plagiarism. I understand how the assessment is structured. Iaccept that the work I submit may be subject to verification to establish that it is my own.

·         I understand that if I disagree with the assessment outcome, I can appeal the assessment process, and either re-submit additional evidence undertake gap training and or have my submission re-assessed.

·         All appeal options have been explained to me.

☐ Vocational competencies at least to the level being delivered

☐ Current relevant industry skills

☐ Current knowledge and skills in VET, and undertake

☐Ongoing professional development in VET

I declare that I have conducted an assessment of this student’s submission. The assessment tasks were deemed current, sufficient, valid and reliable. I declare that I have conducted a fair, valid, reliable, and flexible assessment.  I have provided feedback to the student.

on _________________ (insert date)

by (insert Name) __________________________________

☐ Make sure your trainer/assessor clearly explained the assessment process and tasks to be completed.

☐ Make sure you understand what evidence is required to be collected and how.

☐ Make sure you know your rights and the Complaints and Appeal process.

☐ Make sure you discuss any special needs or reasonable adjustments to be considered during the assessment (refer to the Reasonable Adjustments Strategy Matrix and negotiate these with your trainer/assessor).

☐ Make sure that you have access to a computer and the internet (if you prefer to type the answers).

☐ Make sure that you have all the required resources needed to complete this Assessment Task (AT).

☐ The due date of this assessment task is in accordance with your timetable.

☐ In exceptional (compelling and compassionate) circumstances, an extension to submit an assessment can be granted by the trainer/assessor.  Evidence of the compelling and compassionate circumstances must be provided together with your request for an extension to submit your assessment work.

☐The request for an extension to submit your assessment work must be made before the due date.

☐ I do require reasonable adjustment

☐I do not require reasonable adjustment

☐I confirm that the purpose and procedures of this assessment task has been clearly explained to me.

☐I confirm that I have been consulted about any special needs I might have in relation to the assessment process.

☐ I confirm that the criteria used for this assessment has been discussed with me, as have the consequences and possible outcomes of this assessment.

☐I confirm I have accessed and understand the assessment information as provided in the Training Organisation’s Student Handbook.

☐I confirm I have been given fair notice of the date, time, venue and/or other arrangements for this assessment.

☐I confirm that I am ready for assessment.

Student Name: ______________________________________

Student Signature: ___________________________________

• Skills Test

·         This assessment task is a skills test.

·         You are required tolead strategic transformation in this assessment task.

·         You will receive your feedback within two (2) weeks,and you will be notified by your trainer/assessor when your results are available.

·         You must attempt all activities of the project for your trainer/assessor to assess your competence in this assessment task.

• This skill test is untimed and is conducted as an open book assessment (this means you are able to refer to your textbook or other learner materials during the test).
• You will be assessed independently on this assessment task.
• No marks or grades are allocated for this assessment task. The outcome of the task will be Satisfactory or Not Satisfactory.
• As you complete this assessment task, you are predominately demonstrating your skills, techniques and knowledge to your trainer/assessor.
• Your trainer/assessor may ask you relevant questions during this assessment task

• Where a student’s answers are deemed not satisfactory after the first attempt, a resubmission attempt will be allowed.
• The student may speak to their trainer/assessor if they have any difficulty in completing this task and require reasonable adjustments.
• For more information, please refer to the Training Organisation’sStudent Handbook.

• This assessment task may be completed in:

☐a classroom

☐learning management system (i.e. Moodle),

☐workplace,

☐simulated work environment,

☐or an independent learning environment.

• Your Trainer/Assessor will provide you with further information regarding the location for completing this assessment task.

·         Skillsto lead a strategic business transformation for an organisation or large work area on at least one occasion.

·         Skills to prepare to provide strategic leadership during a business change process

·         Skills to review strategic outcomes and incorporate feedback into leadership style..

·         To ensure your responses are satisfactory you should consult a range of learning resources and other information such as handouts, textbooks, learner resources etc.

·         Your writing must be concise, to the point, not provide irrelevant information and according to the word limit given.

·         You must write your responses in your own words.

·         You will be required to complete all parts of this assessment task.

·         Online environment

·         Simulated environment/ Classroom environment

·         Workplace environment

This assessment task will be completed in an online environment prepared by your training organisation.

All required resourcesto complete the assessment task will be discussed with the student before they commence the assessment. The online environment is very much like a learning environment where a student is able to practice, use and operate appropriate industrial equipment, techniques, practices under realistic workplace conditions.

Requirements for the onlineassessment environment

The trainer/assessor will ensure that the onlineassessment environment is set upto complete this assessment task.

The online environment consists of:

• A learning management system where the student will be required to complete their job-related tasks and activities
• The standard operating/workplace procedures related to the tasks and activities.
• The trainer/assessor will provide the student with assistance throughout the assessment activity.

The online environment must meet the following criteria:

Resources, tools, and equipment requirements

The following resources, tools and equipment required to complete the assessment task will be discussed with the student before they commence the assessment:

·         Workplace personnel/stakeholders to participate in the questioning session requires active participation in a range of creative thinking activities

o    Please refer to the roles and responsibilities section for more information

o    This should be organised by the training organisation either via, LMS, telephone conferences, video conferencing or anything of a similar nature

·         legislation, regulations and codes of practice relevant to business strategic change

·         workplace plans, mission statements, policies and procedures for strategic change.

Online assessment scenario 

You are required to manage resources according to analyse and lead organisational transformation and learning for strategic outcomes. You are required to read and understand a predetermined issue and/or situation and participate ina number ofassessment activities.

The following are the goals and objectives to complete this assessment task:

·         Prepare to undertake strategic change

·         Identify personal responsibilities in strategic transformation process according to task objectives

·         Develop strategic change strategy in collaboration with relevant stakeholders

·         Brief internal and external stakeholders of strategic change processes and intended outcomes

·         Establish communication channels for organisational personnel to contact management

·         Lead strategic change

·         Analyse and confirm capacity and competence of relevant individuals to contribute to change processes and plans

·         Identify and resolve risks in change management process

·         Develop learning and communication processes for addressing problems and risks arising during organisational change

·         Make changes to change management process according to risks and inform stakeholders of updates

·         Review strategic outcomes

·         Analyse impacts of leadership on change management process using self-reflection

·         Seek feedback on leadership during change management process from staff

·         Apply feedback to leadership style

A supervisor will be assigned to you by your training organisation. The supervisor can answer your questions related to understanding the requirements associated with the assessment task. The supervisor will act according to job role and responsibilities.

The supervisor can be your trainer or assessor or a different trainer or assessor or a staff member (including mentors) from the training organisation.

Roles and responsibilities

As part of your job role, you have the following job responsibilities:

·         Develops insights from experience to improve personal performance

·         Sources, evaluates and critiques ideas and information from a range of complex texts to assist with decisions, choices and to manage organisational requirements

·         Researches and prepares plans for relevant stakeholders incorporating appropriate vocabulary, grammatical structure and conventions

·         Expresses opinions and information and responds to other people’s views using language appropriate to audience

·         Identifies impact of own behaviour on others, reflecting on personal strengths and limitations and implementing strategies to regulate behaviour

·         Adapts personal communication style to build a positive working relationship and show respect for the opinions, values and particular needs of others

·         Develops plans to manage complex activities with strategic implications that involve a range of personnel with diverse skills, knowledge and experience

·         Systematically gathers and analyses relevant information and evaluates options to inform decisions with the potential to affect organisational outcomes

Task requirements

This assessment task requires you to analyse and lead organisational transformation and learning for strategic outcomes. The assessment activities are mentioned within the assessment task.

This assessment task will be completed in a simulated environment prepared by your training organisation.

The simulated environment will provide you with all the required resources (such as the equipment and participants, etc.) to complete the assessment task. The simulated environment is very much like a learning environment where a student is able to practice, use and operate appropriate industrial equipment, techniques, practices under realistic workplace conditions.

Requirements for the simulated assessment environment

The trainer/assessor will ensure that the simulated assessment environment is sufficient to complete this assessment task.

The simulated environment consists of:

• The training organisation as the workplace where the student will be required to complete their job-related tasks and activities
• The standard operating/workplace procedures related to the training organisation
• The trainer/assessor will provide the student with assistance throughout the assessment activity.

The simulated environment must meet the following criteria:

Resources, tools, and equipment requirements

The following resources, tools and equipment will be made available by the training organisation at the simulated workplace to complete this assessment task:

·         Workplace personnel/stakeholders to participate in the questioning session requires active participation in a range of creative thinking activities

o    Please refer to the roles and responsibilities section for more information

·         legislation, regulations and codes of practice relevant to business strategic change

·         workplace plans, mission statements, policies and procedures for strategic change.

Simulated assessment scenario 

You are required to manage resources according to analyse and lead organisational transformation and learning for strategic outcomes. You are required to read and understand a predetermined issue and/or situation and participate ina number ofassessment activities.

The following are the goals and objectives to complete this assessment task:

·         Prepare to undertake strategic change

·         Identify personal responsibilities in strategic transformation process according to task objectives

·         Develop strategic change strategy in collaboration with relevant stakeholders

·         Brief internal and external stakeholders of strategic change processes and intended outcomes

·         Establish communication channels for organisational personnel to contact management

·         Lead strategic change

·         Analyse and confirm capacity and competence of relevant individuals to contribute to change processes and plans

·         Identify and resolve risks in change management process

·         Develop learning and communication processes for addressing problems and risks arising during organisational change

·         Make changes to change management process according to risks and inform stakeholders of updates

·         Review strategic outcomes

·         Analyse impacts of leadership on change management process using self-reflection

·         Seek feedback on leadership during change management process from staff

·         Apply feedback to leadership style

A supervisor will be assigned to you by your training organisation. The supervisor can answer your questions related to understanding the requirements associated with the assessment task. The supervisor will act according to job role and responsibilities.

The supervisor can be your trainer or assessor or a different trainer or assessor or a staff member (including mentors) from the training organisation.

Roles and responsibilities

As part of your job role, you have the following job responsibilities:

·         Develops insights from experience to improve personal performance

·         Sources, evaluates and critiques ideas and information from a range of complex texts to assist with decisions, choices and to manage organisational requirements

·         Researches and prepares plans for relevant stakeholders incorporating appropriate vocabulary, grammatical structure and conventions

·         Expresses opinions and information and responds to other people’s views using language appropriate to audience

·         Identifies impact of own behaviour on others, reflecting on personal strengths and limitations and implementing strategies to regulate behaviour

·         Adapts personal communication style to build a positive working relationship and show respect for the opinions, values and particular needs of others

·         Develops plans to manage complex activities with strategic implications that involve a range of personnel with diverse skills, knowledge and experience

·         Systematically gathers and analyses relevant information and evaluates options to inform decisions with the potential to affect organisational outcomes

Task requirements

This assessment task requires you to analyse and lead organisational transformation and learning for strategic outcomes. The assessment activities are mentioned within the assessment task.

This assessment task will be completed in your workplace.

The requirements for the workplace environment

The assessment task can be completed in the workplace if the student is currently working or has access to a workplace meeting the assessment criteria.

The workplace must meet the following criteria:

Resources, tools, and equipment requirements

The following resources, tools and equipment must be available at the workplace to complete this assessment task:

·         Workplace personnel/stakeholders to participate in the questioning session requires active participation in a range of creative thinking activities

o    Please refer to the roles and responsibilities section for more information

·         legislation, regulations and codes of practice relevant to business strategic change

·         workplace plans, mission statements, policies and procedures for strategic change.

Workplace scenario 

You are required to manage resources according to analyse and lead organisational transformation and learning for strategic outcomes. You are required to read and understand a predetermined issue and/or situation and participate ina number ofassessment activities.

The following are the goals and objectives to complete this assessment task:

·         Prepare to undertake strategic change

·         Identify personal responsibilities in strategic transformation process according to task objectives

·         Develop strategic change strategy in collaboration with relevant stakeholders

·         Brief internal and external stakeholders of strategic change processes and intended outcomes

·         Establish communication channels for organisational personnel to contact management

·         Lead strategic change

·         Analyse and confirm capacity and competence of relevant individuals to contribute to change processes and plans

·         Identify and resolve risks in change management process

·         Develop learning and communication processes for addressing problems and risks arising during organisational change

·         Make changes to change management process according to risks and inform stakeholders of updates

·         Review strategic outcomes

·         Analyse impacts of leadership on change management process using self-reflection

·         Seek feedback on leadership during change management process from staff

·         Apply feedback to leadership style

A supervisor will be assigned to you by your training organisation. The supervisor can answer your questions related to understanding the requirements associated with the assessment task. The supervisor will act according to job role and responsibilities.

The supervisor can be your trainer or assessor or a different trainer or assessor or a staff member (including mentors) from the training organisation.

Roles and responsibilities

As part of your job role, you have the following job responsibilities:

·         Develops insights from experience to improve personal performance

·         Sources, evaluates and critiques ideas and information from a range of complex texts to assist with decisions, choices and to manage organisational requirements

·         Researches and prepares plans for relevant stakeholders incorporating appropriate vocabulary, grammatical structure and conventions

·         Expresses opinions and information and responds to other people’s views using language appropriate to audience

·         Identifies impact of own behaviour on others, reflecting on personal strengths and limitations and implementing strategies to regulate behaviour

·         Adapts personal communication style to build a positive working relationship and show respect for the opinions, values and particular needs of others

·         Develops plans to manage complex activities with strategic implications that involve a range of personnel with diverse skills, knowledge and experience

·         Systematically gathers and analyses relevant information and evaluates options to inform decisions with the potential to affect organisational outcomes

Task requirements

This assessment task requires you to analyse and lead organisational transformation and learning for strategic outcomes. The assessment activities are mentioned within the assessment task.

Company details:

Company name: Online Media Solutions, Pty. Ltd

Company address: 2/10 Lawn court, Craigieburn, 3064, VIC

Mission

• Provide best-in-class design services
• Make a positive impact on our customer businesses
• Be respected and admired by peers

Our vision

To provide best-in-class web design and development services in a simple, effective, and cost-effective manner to the target audience.

Goals and objectives

The goals and objectives of Online Media Solutions are as follow:

• To create a company whose primary goal is to exceed customer expectations.
• To develop a comprehensive and high-quality portfolio
• To create a company whose primary goal is to exceed customer’s expectations

Keys to Success

• We will offer quality web services to small businesses and institutions at affordable prices.
• To build and tailor our services to small businesses.
• Positioning as a viable solution alternate to more established brands

Services

We currently offer the followingservices to our clients:

• Interface and Web Design
• Graphics design
• Website development
• Domain and web hosting
• Video editing
• Blog development
• Search engine optimisation
• E-commerce

Values

●      Quality service to our clients

●      Integrity & Accountability

●      Reliability

●      Quality

●      Innovation

●      Respect

Organisational structure and expertise

The foundation team has 30 team members. The business has three (3) departments:

●      IT department

●      Marketing department

●      Sales department

The finance and human resource work are outsourced.

All three (3) departments are managed by Managers who are experienced and experts in commercial web development and business-to-business sales. Further, the team members are well-experienced and have years of experience working for MNCs.

All the departmental managers report to the Operations.

Business model

“Online Media Solutions” is a full-service web solutions provider for businesses. The company offers services through the mode of its B2B engagements.

B2B services:

“Online Media Solutions” service portfolio includes Web Design, Graphics design, Website development, Domain and web hosting, 2d & 3d animation, Blog development, Search engine optimisation and E-commerce. The project cost will be estimated by the appropriate number of hours needed to complete the project.

The sales team will aggressively track prospective clients and sell the services provided for businesses.

Operational model and strategies

B2B engagements

Lead generation – Lead generation refers to creating and generating prospective consumer interest or inquiry into a business’s products or services. This will be done by building a database of prospective customers using social networks, business listings, internet search etc.

Sales pitch – A sales pitch is a line of talk that attempts to persuade someone or something with a planned sales presentation strategy of a product or service designed to initiate and close a product and service sale. Sales professionals prepare and give a sales pitch using the following methods:

• Face to face meetings
• E-mailing marketing contacts from the leads

The growth of the web and graphics design industry is huge. Over the last five years, it has grown almost by 30%. The web has become a tool for communicating, interaction and the growth of businesses.

Existing situation

‘Online Media Solutions’ has successfully established itself in the web development and marketing industry with signs of rising further.

‘Online Media Solutions’ implemented a system for cost reduction that reduced the project costs dramatically and helped us offer quality services at reduced costs.

We targeted the small businesses, assessed their needs and provided them with quality services at reduced costs.

Existing customers

The company focuses on small businesses and institutions that are looking to develop or upgrade their web presence.

Our service brings onboard any small business that needs an internet presence, but we concentrate more on those that need more details about their operations online.

Such companies most likely go for all or some of the following services:

•          A shopping cart or e-commerce.

•          Dynamic features and content.

•          Aggressive marketing of products online.

Market opportunity 

Opportunity

‘Online Media Solutions’ has successfully ventured into B2B engagements. Based on the analysis conducted, the organisation sees exponential growth in developing B2C products and selling them to customers.

These products include:

• Web templates
• CMS templates
• Graphic templates
  • Brochure
  • Flyers
  • Business cards
• Logo templates

Solution

We will target the develop quality products specified above and sell them to the end-users at reduced costs using the existing systems to reduce cost.

SWOT analysis

Strengths

• Experience team
• Market demand
• Known market

Weaknesses

• Highly competitive market
• Low margin

Opportunity 

• B2C engagement to sell web-based products

Threats 

• Price wars
• Market share of existing players

Competitor analysis

‘Online Media Solutions’ has an advantage over its competitors as there are not many competitors in the market that provide the products at such a reasonable cost.

Further, the organisation has a very good reputation in the market and well-established links that will help them venture into the B2C segment and successfully conduct its operations.

Target market segment strategy

We will focus our marketing efforts on attracting end-users and small businesses. We reached this decision after careful market analysis and identifying the needs of this market segment.

Marketing objectives

•          To generate 60-70% revenue from small businesses and institutions

•          To increase brand awareness in the market

•          To generate 20-30% revenue from the new market segment (B2C engagements)

Pricing Strategy

Online Media Solutions will establish a pricing system to guide our clients on the nature of the services and the corresponding prices. Since we will be dealing with a market segment that tries to reduce costs, we will charge our services on an hourly basis. It will make the clients understand the services that will most likely cost them more.

Expected costs,profitsand sales

As the organisational pricing strategy, Online Media Solutions will charge for itsproducts and services on an hourly basis.

Following are the expected costs associated with the production and delivery of its products and services:

•          Expected costs for its products and services:

o    Labour cost: $35/hour

o    Indirect costs: $40/hour

•          Net-profit targets: 35%

•          Expected time to develop its products: 10-15 hours.

“Online Media Solutions” is a full-service web solutions provider for businesses. The company offers services through the mode of its B2B engagements.

“Online Media Solutions” further want to venture into B2C engagement by selling its products. The products that the business will develop and sell to the end-users include:

• Web templates
• CMS templates
• Graphic templates
  • Brochure
  • Flyers
  • Business cards
• Logo templates

B2C Products

“Online Media Solutions” product portfolio includes Web Templates, CMS Templates, Graphics Templates, Brochures, Flyers, Business cards and Animated logo templates. The prices are typically listed on the online shop where customers can either take monthly subscription or pay per download as per need.

The business will have a database that will act as the repository for all the products.

Budget requirements for operating B2B engagements

Operational model and strategies

The business will focus on B2C engagements along with the existing B2B engagements.

B2C engagements

The B2C engagement is primarily done through a dedicated online shop where customers can browse through the repository, select designs or templates or download. The steps in the process are as follow:

Key strategic metrics

• Price
• Quality
• Network
• Service
• Relationship
• Customer-centric goals

Strategic initiatives

• Attractive portfolio
• Aggressive marketing
• Excellent service
• Service
• Relationship
• Customer-centric goals

The organisation’s risk management plan is prepared in accordance with the ISO 31000 risk management framework.

Purpose of the Risk Management plan

The purpose of the risk management plan is to allow Online Media Solutions to identify and record potential risks.

The plan also allows mitigation strategies to be developed and tracked.

Risk strategy

‘In order to ensure that risks are identified in a consistent manner across the organisation, a “Risk Assessment Model” will be applied. This will rank the risks in priority order, and those risks considered important to track will be recorded on the “Summary of Risks”. Mitigation strategies will be developed, recorded and monitored on a monthly basis by the Operations Manager.  If new major risks are identified, these shall be recorded.  The “Summary of Risks” will be reported to the board on a weekly monthly basis.

The following diagram represents the process to be followed:

Risk matrix to be used:

The following risk matrix should be used to determine the priority of risks.

Participants/stakeholders (IT Manager, Marketing Manager and Sales Manager)

• The trainer/assessor will allocate the role of the above-given stakeholders to the students/staff members.
• The participants of the meeting will collaborate with the student to develop a strategic change strategy.
• The discussion will be conducted on the key topics of discussion given in ‘Template 1 – Strategic change strategy’.
• The participants will provide feedback, opinions or views on the key topics of discussion.

Student (Operations Manager)

• Express opinions and information on the key topics of discussion given in ‘Template 1 – Strategic change strategy’and respond to other people’s views using language appropriate to the audience.
• Adapt personal communication style to build a positive working relationship and show respect for the opinions, values and particular needs of the participants

Online Media Solution is a Melbourne, Australia-based Web development and marketing company operating in its services since 2015. The company provides the best & unique web services like graphic design, web design, and website and blog development to small institutions and businesses in B2B (business to business) format (Doole, & Lowe, 2012).

Although the company’s vision is to provide high-quality web services to the target customers efficiently and user-friendly way at an affordable price.

As per the demand have been increasing in web development risk of competition has also increased day by the day. SWOT analysis of the company is as follows:

In terms of company strength it has an experienced team with good demand in the market.

Company weakness is it works in that market where competition id very high and margin is low.

On the basis of market analysis company found that there is lots of scope and opportunity in the B2C market where company will focus to develop quality products and sell them to the end customers at very low cost.

Company threat is the price strategy between those competitors who has already captured the market (Doole, & Lowe, 2012).

Project Sponsor/Operations Manager responsibilities

1. The first responsibility of operation manager is to decide the personal area of responsibility of different departments like IT, Marketing and Sales.

2. As we know that for business growth and success, the company need to change its strategy according to market requirement. So the company decides to come in B2C format also. So all internal and external stakeholders need to work to process the strategy.

3. Need to analyze the capacity and resources of which company required in different departments.

4. Identify and record the potential risk according to Risk management plan and Risk matrix.

5. Make necessary changes in change management process and inform the same to all stakeholder and team.

6. Review and monitor the result or outcome for better evaluation.

Change Objectives and Principles

Exceed the customer expectation by providing high quality web services at affordable cost.

• Established itself with a brand name and valuable services provider.

• To identify the potential customer’s and their needs by researching and developing the strategy which will be more suitable for customer (Öztamur, & Karakadılar, 2014).

Change Plan Elements

• As per the situation, company needs to generate 60-70% of revenue from small businesses and institutions

• We should need to work on a marketing strategy to increase brand awareness of the company in the market

•The company need to generate the revenue 20-30% revenue from the segment of new market (B2C)

The rationale for the change

The company needs to change its operational plan according to the market scenario and customer’s need and requirements. According to the scenario, the demand of web services is always high and there is lots of competitors in the market, which effects on the company sales revenue and margin. So the company wants to change its strategy by providing more services to increase it customers’ data, to generate the brand awareness and to increase the sale (Öztamur, & Karakadılar, 2014).

Key Stakeholder Analysis

Key Stakeholder Analysis

We need to Analyze the Stakeholders of the company to change and update the strategy. First we need to identify the stakeholder like:

•           Internal Stakeholders of the company:

o          IT Manager

o          Marketing Manager

o          General Manager

o          Sales Manager

External Stakeholders

•           Target Customers

•           Supppliers

Communication channels for organizational personnel to contact management

This is another part of operational strategy in which we need to build a communication channel between the employees and management. In which employees can reach easily to the management related to any suggestion and query. In this process we need to conduct the staff meeting on daily basis, open survey, one to one meeting and E mail in communication channels (Karimi, S., & Naghibi, 2015).

Identify Change Elements

Following are some change elements which we need to work

1. We need to develop an attractive portfolio of the company in which we need to describe the web services in an attractive way.

This portfolio includes Graphics Templates, Animated logo templates, Web Templates, Business cards, Flyers, and Brochures.

2. Need to work on aggressive marketing through which we can reach to more numbers of customers and generate the brand value of the company.

3. By learning, adapting and implementing new technologies which are useful for best services and market competition.

4. Another element of change is to build good relations with customers by providing the best services. We need to connect with more customers through online portals and 24*7 customer care helpline nos. In which solve their queries  and take their suggestions to build a better relations and generate more customer data

Develop a Change Plan

Evaluation

As we know that Online Media Solution is a Melbourne, Australia-based Web development and marketing company. which provides unique web services like graphic design, web design, and website and blog development to small institutions and businesses in B2B (business to business) format. As per demand of he web services completion has been increased so company decide to expand its market into B2C format. So company should need to change in operation strategy in its various departments like IT, Marketing and Sales to capture the new market. Which can be beneficial for company growth (Karimi, S., & Naghibi, 2015).

Comments:
______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

·         Another risk is the price strategy between those competitors who has already captured the market

·         Moving and approaching existing customers.

·         Expertise and Adapting new technologies

·         Capturing the new market

2

3

1

4

Low revenue

Offers and margins

Market leader

Market competition

3

3

1

4

Medium

Medium

Low

High

We can research product’s cost and competitors’ sale prices. So we can build the strategy according to market price.

We can take open surveys customers to know their needs and market requirements and offer the products and services according to them.

As we know that B2C market format is vast so we need to develop innovative and unique operations strategies to capture the large customer market and and to generate more revenue.

We have to update the operational and marketing strategies of the market in which we need to analyze the market data in terms of Innovative Product, Customer need, Competitors price etc.

·          Price strategy between those competitors who has already working in the market.

·         Moving and approaching existing customers.

·         Capturing the new market

IT Department: Need to generate more customer database of target customers to reach and serve them well. Need to research and work on unique and innovative technologies for attracting more customers.

Marketing Department: Need to work on aggressive marketing strategies like online surveys, and through social media through which we can connect directly to the customers and offer them best services.

Sales Department: Need to develop the unique sales pitch and portfolio and sales strategies to generate more revenue and sales (Armstrong, et. al, 2014).

In terms of company strength

·         Professional experienced team

·         good demand and good market name

·         Affordable pricing strategy (Hirt, & Willmott, 2014).

Weaknesses:

In terms of company weakness is

·         Working in high competitive market

·         Low margin in market share (Armstrong, et. al, 2014).

·         As per the situation, company needs to generate 60-70% of revenue from small businesses and institutions (Hirt, & Willmott, 2014).

• We should need to work on a marketing strategy to increase brand awareness of the company in the market

Name: Mr. James Steven

Position: IT Manager

According to your strategy of leadership style was a good thing to collect more target customer data. Through which we can increase the customer market which will be beneficial for company growth also. We should require to adapt new technologies for better products and service. So we need connect with international suppliers for innovative technologies and products (Kotler, et, al, 2015).

Do I serve as a positive role model? 

I think you gave your best for being a positive role model. It is important for be positive an confident while managing things.

What are the key areas that I can improve in my personal leadership style?

·         Need to learn about some innovative and new technologies.

·         Need to explore more international suppliers for adapting new products and technologies(Kotler, et, al, 2015).

Name: Mr.Smith Johnson

Position: Marketing Manager

Your leader ship style was knowledgeable as you include all necessary points in your strategies. Like to reach and collect the information related to market by online surveys and social networks. Through which we can know their demands and requirements (Chaffey,& Ellis, 2019).

Do I serve as a positive role model? 

According to me you served a very positive and confident role by suggesting the right way to conduct the marketing drive successful.

What are the key areas that I can improve in my personal leadership style

·         Need to research about attractive marketing strategies to generate and explore the more database of the customers.

Name: Mr. Anthony paul

Position: Sales Manager

According to me you leadership style was impressive to target and sales more customer. As you said  to create attractive sales pitch and unique portfolio which will be beneficial to attract more customers.

Do I serve as a positive role model? 

You serve the positive role, you need to update more into sales techniques.

What are the key areas that I can improve in my personal leadership style?

·         Need to learn some attractive sales strategies.

·         Need to learn some offer pricing techniques.

·         Need to research on suppliers for better cost and pricing (Chaffey,& Ellis, 2019).

·         Need to research on suppliers for better cost and pricing for adapting and purchasing  new products and technologies

I should need to explore the more suppliers who provide the innovative products and technologies. I should also search the supplier cost price for better price strategies and margins. I should connect some business management groups and online suppliers portal through which I can collect the more suppliers data for business need (Karimi, S., & Naghibi, 2015).

·         Need to learn  and research about attractive marketing strategies some attractive sales strategies.

·         Need to learn about some innovative and new technologies.

I should learn and implement more innovative marketing strategies, through which we can expand the customer database. I should learn more marketing through internet and online marketing courses. It will beneficial for personal and professional growth.

I should explore my knowledge by learning about innovative technique related to product and services. It will be beneficial to attract more customers to purchase our products. I will be learning online technologies classes which help to improve my knowledge.

(Comment and feedback to students)

·         Discuss the competence requirements and roles and responsibilities

·         Assess their competence and identify two (2) learning requirements based on the competence gaps.

·         IT Manager

·         Marketing Manager

·         Sales Manager

The student’s performance was:

q   Satisfactory

Outcome (make sure to tick the correct checkbox):

Satisfactory (S) ☐ or Not Satisfactory (NS) ☐

Date: _______(day)/ _______(month)/ ____________(year)

Feedback:

Outcome (make sure to tick the correct checkbox):

Satisfactory (S) ☐ or Not Satisfactory (NS) ☐

Date: _______(day)/ _______(month)/ ____________(year)

Feedback:

·         I have kept a copy of all relevant notes and reference material that I used as part of my submission.

·         I have provided references for all sources where the information is not my own. I understand the consequences of falsifying documentation and plagiarism. I understand how the assessment is structured. Iaccept that the work I submit may be subject to verification to establish that it is my own.

·         I understand that if I disagree with the assessment outcome, I can appeal the assessment process, and either re-submit additional evidence undertake gap training and or have my submission re-assessed.

·         All appeal options have been explained to me.

☐ Vocational competencies at least to the level being delivered

☐ Current relevant industry skills

☐ Current knowledge and skills in VET, and undertake

☐Ongoing professional development in VET

I declare that I have conducted an assessment of this student’s submission. The assessment tasks were deemed current, sufficient, valid and reliable. I declare that I have conducted a fair, valid, reliable, and flexible assessment.  I have provided feedback to the student.

on _________________ (insert date)

by (insert Name) __________________________________

•         Please note, academic standards of the unit/course will not be lowered to accommodate the needs of any student, but there is a requirement to be flexible about the way in which it is delivered or assessed.

•         The Disability Standards for Education requires institutions to take reasonable steps to enable the student with a disability to participate in education on the same basis as a student without a disability.

•         The trainer/assessor must complete the section below “Reasonable Adjustment Strategies Matrix” to ensure the explanation and correct strategy have been recorded and implemented.

•         The trainer/assessor must notify the administration/compliance and quality assurance department for any reasonable adjustments made.

•         All evidence and supplementary documentation must be submitted with the assessment pack to the administration/compliance and quality assurance department.

(select as applicable)

¨ Reading

¨ Writing

¨ Confidence

¨ Presentations

¨ Demonstration of a skill

¨ Use of diagrams

¨ Use of supporting documents such as wordlists

¨ Reading

¨ Writing

¨Cultural background

¨ Confidence

¨ Use methods that do not require a higher level of language or literacy than is required to perform the job role

¨ Use short sentences that do not contain large amounts of information

¨ Clarify information by rephrasing, confirm understanding

¨ Read any printed information to the student

¨ Use graphics, pictures and colour coding instead of, or to support, text

¨ Offer to write down, or have someone else write, oral responses given by the student

¨ Ensure that the time available to complete the assessment, while meeting enterprise requirements, takes account of the student’s needs

¨ Flexibility

¨ Services

¨ Inappropriate training and assessment

¨ Explore understanding of concepts and practical application through oral assessment

¨ Flexible delivery

¨ Using group rather than individual assessments

¨ Assessment through completion of practical tasks in the field after demonstration of skills and knowledge.

¨ Limited study skills

¨ Trainer/Assessor should refer to the student’s experience

¨ Ensure that the time available to complete the assessment takes account of the student’s needs

¨ Provision of information or course materials in an accessible format.

¨ Changes in teaching practices, e.g. wearing an FM microphone to enable a student to hear lectures

¨ Supply of specialised equipment or services, e.g. a note-taker for a student who cannot write

¨ Changes in lecture schedules and arrangements, e.g. relocating classes to an accessible venue

¨ Changes to course design, e.g. substituting an assessment task

¨ Modifications to the physical environment, e.g. installing lever taps, building ramps, installing a lift

¨ Writing

¨ Numeracy

¨ Limited study skills and/or learning strategies

¨ Ensure learning and assessment methods meet the student’s individual need

¨ Reading

¨ Writing

¨ Numeracy

¨ Limited study skills and/or learning strategies

¨ Create a climate of support

¨ Ensure access to support that the student has agreed to

¨ Appropriately structure the assessment

¨ Provide information or course materials in an accessible format, e.g.  a textbook in braille

¨ Changes in teaching practices, e.g. wearing an FM microphone to enable a student to hear lectures

¨ Supply of specialised equipment or services, e.g. a note-taker for a student who cannot write

¨ Changes in lecture schedules and arrangements, e.g. relocating classes to an accessible venue

¨ Changes to course design, e.g. substituting an assessment task

¨ Modifications to the physical environment, e.g. installing lever taps, building ramps, installing a lift

I declare that I have attached all relevant evidence to provide reasonable adjustment. The training package guidelines and criteria have not been compromised in the process of providing reasonable adjustment to the student. I declare that I have conducted a fair, valid, reliable, and flexible assessment.  I have provided explanation of reasonable adjustments strategy used, as required.

09 June, 2022

Additional Comments on Logistics and Support

Additional Comments on Training