Introduction
(Business, history of business): West jet airlines is a Canadian-based Airline Company that has headquarters in Calgary Alberta. It is the second largest airline company that is based in Canada after Air Canada. In 1996 it was started by Clive Beddoe and his team and they used to have 3 aircraft flying to 5 destinations. They initially had 220 staff in the company.
Mission and Vision: The company aspires to make every flier’s life better with West jet airlines. They want to ensure that everyone has a cheap and affordable flying experience with West jet airlines.
Values: Their key values include acting like an owner, Caring from the heart, and rising above all the challenges. They are working together to win (Thomas,2015).
Business Description:
The Company is of the most successful examples in the airline sector. The Airline Company has headquarters in Calgary Alberta. It is the second largest airline company that is based in Canada after Air Canada. Today it has 5 different aircraft types and flies to more than 100 destinations in North America, the Caribbean, Central Europe, and Central America. Now it has a staff strength of 14000 that operates over 7000 flights a day with a fleet of 150 aircraft (Andrews, et al., 2016).
Before Covid Financial statement profit and loss:
The before Covid statement of profit and loss was stable in the finance department of the company. The Company is of the most successful examples in the airline sector. The Airline Company has headquarters in Calgary Alberta. It is the second largest airline company that is based in Canada after Air Canada. The company was initially in a good position at the provided time. The revenue was distributed as follows :
Net earnings for the year 2018- $91,465
Net earnings for the year 2017- $279,058
Assets valuation in the year 2018- $6,758,055
Assets valuation in the year 2017- $6,522,684
Liabilities and shareholder’s equity 2018- $6,758,055
Liabilities and shareholder’s equity 2017- $6,522,684
Today the company has 5 different aircraft types and flies to more than 100 destinations in North America, the Caribbean, Central Europe, and Central America. Now it has a staff strength of 14000 that operates over 7000 flights a day with a fleet of 150 aircraft (Salib,2019).
References
Thomas, M. (2015). WestJet Airlines: hybrid but profitable. Strategic Direction.
Andrews, C., Fichet, E., Ding, Y., Spiro, E. S., & Starbird, K. (2016, February). Keeping up with the tweet-Kardashians: The impact of official accounts on online rumoring. In Proceedings of the 19th ACM Conference on Computer-Supported Cooperative Work & Social Computing (pp. 452-465).
Salib, M. (2019). Equity valuation: WestJet Airlines (Doctoral dissertation).