Introduction
Internet community marketing is trending nowadays. Almost half of the world’s population is on Internet community and hence Internet community marketing has made it easier for companies for reaching out to the common people. This advantage has also been leveraged by AI and other technologies. Some consumer choices are managed and influenced by the Internet community platform. It has been proved time and again that Internet community plays a vital role in influencing consumer choice. Internet community has been a widely used tool that is used in the marketing process for consumers. This research aims to find the significance of the important factors affecting customer choices. This research also will find the current trends in Internet community marketing. The ways by which Internet community is influencing consumer choices will also be researched. The research also aims to find out the role of technology in influencing consumer choices (Tuten & Solomon, 2017, p9(5)).
Research Aim
This research aims to find the important factors affecting customer choices. This research also will find the current trends in Internet community marketing. The ways by which Internet community is influencing consumer choices will also be researched. The research also aims to find out the role of technology in Internet community marketing.
Research objectives
- To analyse the current trends in social media marketing
- To analyse social media and its influence on consumer choices
- To find the important factors in social media marketing that affect customer behavior.
- To find the role of technology in social media marketing
Research questions
- What are the current trends in social media marketing?
- How the social media is influencing consumer choices?
- What are the important factors in social media marketing that affect customer behavior?
- What is the role of technology in social media marketing?
Justification
The proposed research is required to know the impact of Internet community marketing on consumer choices. Social media marketing is a billion-dollar industry that helps people to maintain company revenues. The gaps in the research have resulted in the demand for attention to this subject. The research uses an unusual and improved methodology. The benefits of social media also include influencing consumer choices. The benefits require the practice and policies are that there for maintaining the consumers in social media (Evans, et al., 2021, p4(2)).
Statement of contribution
The research will contribute to new ideas for marketing and advertising. The used of platforms like social media are successfully used for influencing consumer choices. The importance of the research outcomes of this research is crucial for the marketing and advertising industry. Consumer choices can be influenced if the gaps are filled. The practical form of the research that is implemented in this work includes the completion of the research aim. The theoretical nature of the contribution. Some of these factors are related to the development of the contribution statement (Siddiqui & Singh, 2016, p5(3)).
Research Methodology
The research will use a qualitative methodology. It includes the collection of relevant data through secondary sources. Various archives and reliable internet sources are used for the methodology to implement. The case study involves a variety of specific kinds. The correlational and surveys are used in the methodology. The field studies and specific statistical measurements will be used in the methodology. The variable requires to be moderating and should frame a particular sampling of the data size in the methodology process (Alhaddad, 2015, p3(4)). The deductive approach is going to be used in the research approach and in data sampling. The data that may be referred to in this context includes the data that are collected from case studies, interviews, and surveys that are published through reports or on the internet. The social media platforms are there for using this opportunity and turning it into the most widely used platform for advertisement. The research methodology is used for the researcher to be intended for carrying out the logical and systematic plan that has been developed in the most reliable and ensuring way possible. The research methodology will aim towards valid results and addresses that the research will be directed towards (Alhaddad, 2015, p3(4)).
Research plan
The research plans to explain the aims and development that are there in the research. The timetable mentioned below explains the task and timeline required for the research plan to be carried out.
| Task | Timeline |
| Topic selection | 7 days |
| Approval | 7 days |
| Research objectives | 10 days |
| Methodology | 15 days |
| Justification | 10 days |
| Contribution | 10 days |
References
Alhaddad, A.A., 2015. The effect of advertising awareness on brand equity in social media. International Journal of e-Education, e-Business, e-Management and e-Learning, 5(2), p.73. Available at: https://d1wqtxts1xzle7.cloudfront.net/52159439/368-JZ0094-libre.pdf?1489556456=&response-content-disposition=inline%3B+filename%3DThe_Effect_of_Advertising_Awareness_on_B.pdf&Expires=1683619326&Signature=QrixihUXiB~rvvkG1NzVsHhzY4gelN7ZzVQ9IAHou6bIdFngrZgMj33A~bgdIe0IcQ-JPH1QbTcAVmSBG3SGUwDDWVf4xcWfOSkY0e-cJjcvzjcAQwhaWDygncc5OjgLYLsOIs5q-TcRGhJlr0hvCS9Zep0Hqa24E47U3DJEljHX~~buFH3dcbOLXvNB-qOd8Yn8JN46zQcoY8K2pZGLlj9H-YzHeNKh8AlF76WjmeK8Z25IgCdWvQeKsdUYrZEOd7osBV-ltewqER3QPDXt1rj6yQvD0K~-XU-WCcjvg8Bgp6xIuE7QQnvWXBLKFOTmh1AWOPPl-tms27aHJjbl7g__&Key-Pair-Id=APKAJLOHF5GGSLRBV4ZA
Evans, D., Bratton, S. and McKee, J., 2021. Social media marketing. AG Printing & Publishing. Available at: https://books.google.co.in/books?hl=en&lr=&id=7lgkEAAAQBAJ&oi=fnd&pg=PT7&dq=social+media+marketing&ots=UX0pBg-dkO&sig=2BgWAG9FRmEAndCfk2xSZuV1ug0&redir_esc=y#v=onepage&q=social%20media%20marketing&f=false
Siddiqui, S. and Singh, T., 2016. Social media its impact with positive and negative aspects. International journal of computer applications technology and research, 5(2), pp.71-75. Available at: https://jogamayadevicollege.ac.in/uploads/1586197536.pdf
Tuten, T.L. and Solomon, M.R., 2017. Social media marketing. Sage. Available at: https://books.google.co.in/books?hl=en&lr=&id=XQg_DwAAQBAJ&oi=fnd&pg=PT15&dq=social+media+marketing&ots=tQg_CNYruG&sig=I48EloJvHdSyVveV4g-XpHpGIRs&redir_esc=y#v=onepage&q=social%20media%20marketing&f=false