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Introduction

Hospitality is a commonly used title for diverse segments of the hotel and food preparation businesses and can be explored to cover all the goods and a service offered to the consumer away from residence comprising the accommodation, gaming, eating, amusements, and environment and also includes travel.  The hospitality industry is categorized into two types the Tourism and Hospitality. The hospitality industry is a huge industry. It is the rapidly growing area in the economic.  It is very essential to work together in order to guarantee success and satisfy their customers.  It has been observed that the travel and tourism business when works together with good quality and repudiated hospitality industry makes an excellent combination for business and creates a more successful business than other industries. Hospitality and tourism are dissimilar but ingrates each other. Hospitality Industry gained more significance in managing the public who travel for business or entertainment purpose from one place to another. These industries generally focus on the client’s satisfaction and also include numerous activities like boarding, transportation, etc.  The present learning deals with the relationship between hospitality and tourism business. In the next part impacts of integration with the hospitality industry are being discussed. And the last part will build up a plan of hospitality business based project.

Task 1

1.1 Explain the role of the Hospitality industry within the travel and tourism sector. Discuss the interrelationships between hospitality and wider travel and tourism business. 

Role of Hospitality industry in tourism sector & Interrelationships between hospitality and tourism business.

Date: – 16 April 2016

Tourism is referred to as a tour by an individual for entertainment, leisure or commercial purposes for a specific time period.  Nowadays the travel and tourism sector is gaining a lot of significance in providing satisfaction to the clients. The tourists after exploring the market they select destinations according to their interest in spending their leisure time.  Due to the rise in globalization, the hospitality business has emerged itself to one of the majorly developing industry when evaluated from other industries. 33% of total GDP to the economy is contributed by the Travel and Tourism Industry. Approximately 4.5% development has drawn from the 1990s to late 2000. Nowadays various organizations are providing travel and tourism services and also providing hospitality services to travellers. The trip advisory is one of these; it is a website it works as inviting peoples to share their experiences about the places they visited. So this sets the standards and gives information about places across the world which is based on personal knowledge and idea of the travellers.   The hospitality industry includes accommodation services, hotel businesses, cafes, restaurants, catering, etc.  the main requirement of the visitor on reaching destination is to search for accommodation. That can be provided by hotels, guesthouses. The hotel staffs are responsible for providing quality service and taking care of a tourist. Accommodation type will be according to the package chosen by tourists. The quality of service varies across the globe (Conrady & Buck,2007).  Restaurants: Restaurants are the places for tourists to eat and drink according to their choice. Every restaurant has different menus, ambiance, services, etc.  The choice of restaurants is made according to the recommendation by other tourists or by the employees of the place of accommodation. Chain restaurants supply a sense of financial security to tourists. (Picture: Image depicting Hospitality Industry Employees) (Source: All Business Ideas, 2019) Catering Providers: Catering is the basic and fundamental need in the tourism and hospitality industry. it can be found from hotels to boats, airlines, trains, etc.  Theatres, & Shopping Complexes going to movies is incomplete without having a snack. The big shopping complexes have their own theatres in the house. Just next right to cinema entrances cafes establishments is found from café to fine dining. There are many services such as disco, dinner, parties, etc. are provided at a genuine price which helps in attracting clients and also they please their customers to come again. PKF Hotel experts analysed that this industry also offering affordable travel packages according to the customers’ budget. The hotel industry and the travel industry both are interlinked with each other. Let us take an example, suppose a group wants to have a visit at some geographical areas for this they will contact some specific tour and travel company of countries organization which gives them the best package with all facilities like accommodation quality services (Longhi, 2017) According to the survey by PKF Hotel experts, hotel provides accommodation and food.  So the tour cannot be completed without a hotel and hence we can conclude the connection between the hotel and travel industry.  in the TUI Travel PIc is the leading association. It was established in September 2007 by the tourism division of TUI AG. It is Headquartered in Crawley, West Sussex, UK. TUI association is leading with 6 airlines 3000 Restaurants, 1,800 online portals and travel agencies and majorly destination across the world. This company is a public limited company having 76,000 personnel working across 180 countries. Around 30 Million customers already taken its services, TUI served with quality services at a modest budget. In 2008, Airline companies merged with TUI and the new business is taken out to enhance Airline services. This joint venture is also carried out with the hospitality company. TUI offers a number of offers and services like travel packages, food, accommodation, transport that helps in attracting customers which further helped in increasing the growth of an organization. Intercontinental hotel group (IHG) is the major accommodation service provider group in the UK. IHG relates to the hospitality industry in providing a number of services to customers like food and beverages, night clubs, accommodation, etc. Quality food and catering facility tenders are taken by IHG providers to the customers. IHG runs its business more than 80 countries with around 4,600 hotels in which 700 hotels are managed through IHG itself and rest are owned by franchisees. IHG fulfils demands at affordable prices. The mentioned associations are interrelated in services IHG provides a good quality environment to customers so they feel like their home and desire to visit again. This organization provides budgetary services to the customers to suit their fiscal and motivate them to come again. PKF Hotel experts categorize the service according to their client’s budget like 3 stars, 5 stars, 7 star Inns according to the suitability of customers. The major flaw in the business is acquiring the satisfaction of clients by providing them quality services. Association is interested in attaining the objectives by satisfying the requirements of the customers (Mowforth & Munt, 2015). Both the above-stated businesses are related to each other in terms of their services. They both consist of a similar consumer base which is dependent on the facilities of both the groups. The TUI group designs the plan by considering IHG services whereas, IHG is dependent on the customers of the TUI group. Both the groups have Robust connection in the terms of services. The business will not be capable of fulfilling the demands of the consumers in the nonexistence of another business. IHG and TUI organizations have to design a contract to which they have to mix up their resources in order to provide quality services to their customers. The merger helps these groups to increase profits and generate a strong customer foundation. TUI offers to pre-book in transportation facilities as well as in hotels to their clients. On the contrary, IHG offers food, accommodation, beverages, and quality services to their clients, when both the business comes together and merges their services the clients will fell extreme enthusiastic to come back because of the quality services provided by them.  From this study, it can be determined that both the groups are interdependent on their facility and they should merge their services to fulfil the demands of their customers. This is the relationship between both the Hospitality and Tourism industry because no one can run the business efficiently without each other.

Task 2 

Introduction: – Integration refers to the method of joining dissimilar parts to make a complete thing. When these parts are joined from one another they become more effective and efficient. The integration process is adopted by companies to explore its operations, market shares and become more efficient. Integration assists an association to work collectively by sharing their resources and clients.

2.1 Analyse the implications of integration to the hospitality industry.

The hospitality industry supervises the integration of resources with vertical and horizontal and integration its impact has been seen in the hospitality industry like organizations are quicker to improve their business and give pleasure to their customers. They are making their universal objectives. Most recent tools and technologies are utilized for appropriate coordination (Mohammed, et. al., 2015).

TUI group is also united with multiple airline organizations, hotels. It personalizes the architecture of TUI to unite current resources. It would affect business exploration and efficient consumption of current resources. TUI group is integrated with other groups in two ways: 

Vertical Integration: When an association purchases its supplier in the distribution chain, it is referred to as Vertical Integration. These results in dropping the operating cost and thus make the most of the profit. For example: Suppose a steel manufacturing company in the US, having full power over the delivery chain thus, the steel company puts a financial system of scale at the crown of its program and alert training people within employing rather than outsiders. In this procedure, the TUI group comes into with an agreement with another group that appears in the distribution chain. From this, they together get competitive advantages. Integration facilitates TUI to discriminate its services from challengers. Accurate integration could result in developing market shares and productivity. Vertical Integration also decreases the value of activities that are required to be performed by TUI (Longhi, 2017). It also improves the quality of services afterward Vertical Integration.

TUI management is important to manage and examine activities and scheduling of services.  As reported by the market research, Vertical Integration is responsible for entering the TUI in a new market segment. Proper control of functions is the only decision to create successful integration.

Horizontal Integration: when an association, from two various industries, unites together to form a new organization is referred to as horizontal integration. This outcome in exploring the customer foundation, profiting the economies of range and make the most of the profits. The main objective is to boosts productivity and achieves competitive advantage. TUI is concentrating on the worldwide expansion of their field. For this logic, Horizontal Integration is finest to improve capacity and resources. There are various outcomes found through horizontal integration like effectiveness in work at different places is improved. But in the case of TUI, this integration is establishing brand name and picture across various countries. Due to globalization, Horizontal Integration would produce more profits as International Tourism fetch more earnings. Further, it is also observed that integration also combat the interest of the organization. As every organization has their individual vision and mission thus the conflicts may occur during decision making (Ivanov, et. al., 2015). Integration procedure has some advantages such as:

At the initial stage of examination, Integration solves and recognizes all the problems. Because of the ownership of the hotel sequence the transportation charge and other traveling expenditures can be reduced to a huge limit. A proper IT system makes it accessible all the crucial information to the department at only one click. Integration saves the managing cost of an explorer and each and every service required by him is accessible at one place. Vertical Integration helps in managing a variety of tasks as one of the branches of an organization is trading with another branch of an organization, thus all the expenditure regarding managing and transferring charges can be saved.

Some of the implications in the hospitality industry include:

To raise and succeed in any industry appropriately, it is significant to that the entire services supplied by the industry should be alike in all the parameters and also all the regions where this industry opens its branches. For exemplary premier Inn are established their hotels in different nations and also provides the same services in all the branches so this does not lead to raise its bad status and also satisfy their customers (Haven‐Tang & Jones,2012). 

Due to the uniting of great organizations, this leads to removal of small organizations like Accor Hotels from the market removing all the staff of smaller organization jobless leaving bad outcome on the economy. Differences may arise among the united organizations because they both encompass different vision and mission and diverse scheduling to chase their mission and complete their vision.

The integration offers a competitive advantage. Uniting the core competencies of two superior companies like Intercontinental Hotel Groups & Marriot International,   will help in attracting and satisfying more clients. A monopoly can be developed by supplying the finest which is not simply obtainable, by doing this the firm will acquire more prevailing character in the market. This also leads to reducing the number of choices for clients. Economies of scale can be attained by integration is the most specific required impact of integration (Waligo, et. al., 2013).

The chief advantage of Integration is when two participants unite with each other and comprise lots of profit and benefits to all as consumers will be more contented. By integration, in the market, the monopoly situation will be developed which means a decrease in the number of players in the market. Integration benefits or economy in such a mode, that the operating cost manages the branch individually will be decreased and maximizes the revenues. Integration helps in reducing costs and expenditure and helps in increasing revenues and incomes. The customer foundation can be improved by exploring the business and supplying the facilities in other countries also. Rewards and incentives owed to personnel can enhance extra expenditure. Strategies will be made according to their needs. The integration process can be more proper by set up the planning and authority as well as responsibility connection within an association. The property must be adequately utilized to increase the presentation of organization. This process requires innovative ideas (Hingley, et. al., 2017).

The integration process answers all the problems associated with business administration at the initial phase of spending the funds. Appropriate training and growth of human resources could be handled properly. This method has different benefits includes maintaining dynamic structure and reducing costs in an organization that is ready to change also be called as flexibility. Information technology can also help an organization to offer with productive knowledge required by the supervisors. The company’s website displays all the required important information so the retailers, distributors, clients may know the beneficial situation. 

2.2 Discuss how integration has affected a hospitality business 

Integration also aids in achieving the existing arrangement of the association. Integration supplies nearly all of the needs of the business in the associations. There are a variety of impacts of integration contains:

Scale economy– As a result of integration operating costs of Heineken and Whitbread  is decreased to a certain level. It can also be further said that a travel organization acquires any hotel, the basic investment would be huge.

Quality– Integration mechanism does not promise worth growth it is completely reliant on the feature involved. Sometimes the human resources do not examine the way trailed by new executives as they feel that the new procedure is not adequate (Boz, 2016). Management maintains contact with clients in order to know their accurate demands. It has been examined in Marston’s Plc. that human resources are not capable of adopting new approaches that creates disappointment in-between the staff and further operational difficulties. When the workforce does not understand the working style of other organization then outcomes is improper and uneven communication (Madera, et. al., 2017). These all such things poorer down the quality standard offered by the organization after Integration. 

Standardization– it is a very huge and very complex technique as the fundamentals would be simple but the participation of human resources made it complicated. An organization requires being more proficient, hardworking, disciplined to preserve a balanced level in the purpose of standardization (Ateljevic, et. al., 2017). 

Cost integration- Vertical and Horizontal Integration agree Greene King to spend a huge volume of capital for their business. It explores the investment of technology to offer quality service. An organization jointly setting the value of packages chiefly includes holiday packages. It is cleared that the hospitality business is influenced by cost integration.

Lack of knowledge- TUI group is integrated horizontally and vertically after integration. TUI penetrated into a new market so many transformations have been taken place as the expansion of new market approaches. The workers of TUI were facing trouble in managing new customers. Management of TUI offers training to have suitable communication with clients to influence them to purchase packages. But the deficient in knowledge makes it unproductive integration and leads to the failure in the merging method (Marasco, et. al., 2018).

Technology- Hospitality industries are too affected by technology integration. Technology integration supports an organization as the communities are gaining information straightforwardly from the websites and having contact independently. The technical transformation is launched for proper functioning for the organization of two associations but lack of knowledge and understanding is influencing the business of hospitality industry as it makes postponement in decision making, less knowledge as well as errors in sharing of information regarding the main purpose of technology is influencing the functioning of hotel industries.  

Conclusion : – Integration in any trade can be affected by various problems. Integration helps out in knowing the present situation of the market due to regular and energetic atmosphere the integration must be bound for a methodical order so as to establish our society and most significant condition essentially required by the supervisor to run the business

Task 3 

Presentation

Slide 1

Slide 2

Cris Crispy Burgers & Veggie Shakes is an American based burger company planning to establish a restaurant because the organization evaluated the scope of development with this industry. 

3.1 Develop a Rationale for a selected project clearly justifying decisions linked to the target market.

Slide 3

Cris Crispy Burgers & Veggie Shakes is planning to establish a restaurant. The restaurant will be centrally located so the visitors will not face any difficulty to find the place. The restaurant is centrally located and will be easily accessible from all the areas of the city. This restaurant is a multicuisine that includes all types of food (Asian. Continental and Chinese food). This organization offers discounts, uses sponsorship programs for marketing purposes. 

Slide 4

The main concept behind this business is to offer excellent services to customers. Client satisfaction is the main objective of this business. This restaurant also aims to maintain good food quality and explore the business.  

Slide 5

According to Olsen(1998), Market Research is the first step before establishing any new business. Market research helps in determining the expectations of customers and also finds out if the targeted customer is satisfied or not.

Target Market includes individuals from all age groups but especially those who look for affordable prices and value for money.

Slide 6

The restaurant is localized centralized so that people can easily approach the restaurant. The investment in the whole business is partly funded by the bank. 40% of the total investment is taken from the bank as a loan.

The restaurant will provide the best quality services to its customers and the delivery of items also there. The management team of the restaurant will take care of many things like maintaining the variety in food items, maintaining the quality, controls and coordinates the activities within the restaurant and most importantly recruit the workforce and allocate them according to their skills. 

3.2 Develop a plan for the hospitality business including operational requirements of the business, organizational structure in relation to human resource allocation.

Slide 7

The design of the restaurant refers to the outlook. So impressive designs will help to attract customers. Some of the factors influence the development of this business. Those factors include interiors and exteriors, the ambiance of a restaurant, culture, sustainability and functional areas within the restaurant.

Slide 8

The ambiance of the restaurant will be designed in such a way that it will give a luxurious feel, very simply decorated inside and the management does not need any extra efforts in managing the standard.

Culture refers to identification. This restaurant will have a nice American culture, so people from outside companies can enjoy this culture in this restaurant. And all the staff including managers behaves professionally as they will be trained accordingly. 

Slide 9

Interior design will help the customer to attract more. Both interior and exterior design helps in making customers and attracts them.  The restaurant will be exclusively designed and very well furnished. To make it look more fantastic historical art frames to be placed on colourful walls.  

Slide 10

Cris Crispy Burgers & Veggie Shakes will create functionality areas to interact with customers in the easiest way. Services like online pay and book will improve the functionality of restaurant. Services regarding time and communication will be taken as major to supply satisfaction to consumers.

Sustainability is examined as the most elastic factor in the food business. A Cris Crispy Burgers & Veggie shake introduces exciting offers for the customers to sustain a good position in the market.  

Slide 11

Customer flow can be determined by targeting the local as well as foreign customers in order to improve the profit margin. And the customer flow can also be improved by attracting customers with attractive deals.

Brand name Cris Crispy burgers And Veggie shakes are significant to attract tourists and other local customers. Communication tools help in placing the brand name in local markets.  

Slide 12

The organizational chart of Cris Crispy Burgers and Veggie Shakes is in such a way that the owner is supervising the general manager. The floor manager, kitchen manager anf the bar manager is supervised by general manager. Further floor manager manages the servers and hosts, Bar Manager manages the Bartender and Bar backs, and the Kitchen Manager manages the assistant manager and Chefs.

Slide 13

The operation phase of the business is committed to applying the design and development part. The operation of Cris Crispy Burgers & Veggie Shakes will affect the outcomes in a restaurant. Productivity can be achieved from good operational planning. Some factors responsible for effective working in the restaurant include: 

• Staffing
• Cultural diversity
• Legislation
• Recruitment 

Slide 14

In the Cris Crispy Burgers and Veggie Shakes, Recruitment designed their own process for recruiting the experienced and trained candidates. The recruiting team also evaluates the number of candidates require in managing the functionality of a restaurant. 

Staffing: it is a necessary part of the Cris business to allocate the job profile. Advance training and workshop programs will be scheduled to improve the skills and capabilities of staff.

Staffing plays a major part in client-side communication.

Slide 15

Cris Crispy Burgers & Veggie Shakes will make the legal process of a restaurant to save the rights of employee and customer conflicts. This restaurant will also register the brand information on packing foods. Services will be produced legally to save the rights from being disclosed and misused. 

This restaurant will provide a positive culture and there is an equal right for all employees they all will equally learn and grow. Some policies will be created to control diversity. Staff will be trained by mentors to do the job as a team.

Slide 16

Bad hiring in the organization is more problematic during hectic holidays. Employee Departure problem can be faced any time and another feature is seasonal or temporary hires that leaves before the hectic holidays. Functioning with recruiter can help in eliminating these types of problems. Always sure on the hiring if it is temporary, permanent or seasonal.

Slide 17

From this idea, it can be concluded that Cris Crispy Burgers & Veggie shakes are an American Based burger Company that is offering quality services and attractive deals and discounts to attract and satisfy their customers. Development of business includes management, market, target market helped in recruiting the staff, knowing the customer nature, and determining the satisfaction of customers from products and services. Ambiance, as well as the interior and exterior design of the restaurant, helped in attracting local as well as foreign customers. Thus cultural diversity offers a positive environment among employees and legislation protects the rights of all the employees from exploitation thus they both play a significant role in this organization. 

Slide 17

Conclusion 

The hospitality industry is a very large industry across the globe & also plays a specific role because it provides many facilities like restaurants, bars, accommodation, fitness and many more. In the hospitality and tourism industry, an individual travels only due to a number of the reason being a pleasurable time, leisure or business purpose. He would like to take a trip only when he gets these three activities like sleep, munch, and fun on the whole. The main purpose of the travel and tourism industry is to provide quality services and satisfaction to the customers. If the IT sector is used properly in the travel and hospitality industry, this may also generate revenues for both the industries as people make use of the internet facility to concern about the packages and additional benefits. So the IT industry also offers an edge to the business for their booming business.

If the hospitality industry and travel and tourism industry join hands together this will outcome in a victory position for both the industry as at last in the end they equally gaining profits and income from the consumers.  

References 

• All Business Ideas. (2019).The importance of staff in the hospitality business. [Online] All Business Ideas. Available at: http://www.allbusinessideas.net/the-importance-of-staff-in-the-hospitality-business/. [Accessed: 16 April 2019].
• Ateljevic, J. and Page, S.J. eds., 2017. Tourism and entrepreneurship. Routledge.
• Boz, M., 2016. Integration in Tourism Distribution Channels and Bargain Power Of Tour Operators Over Accommodation Establishments: TUI and Thomas Cook Cases. Ekonomiczne Problemy Turystyki, 36(4), pp.115-124.
• Haven‐Tang, C. and Jones, E., 2012. Local leadership for rural tourism development: A case study of Adventa, Monmouthshire, UK. Tourism Management Perspectives, 4, pp.28-35.
• Hingley, M.K., Lindgreen, A. and Grant, D.B., 2017. Special issue on: Power in business, customer, and market relationships.
• Ivanov, S., Stoilova, E. and Illum, S.F., 2015. Conflicts between accommodation establishments and travel agencies. Tourism and Hospitality Research, 15(1), pp.54-70.
• Longhi, C., 2017. Innovation and technological change in tourism: a global-local nexus. In Knowledge-Based Services, Internationalization and Regional Development (pp. 81-96). Routledge.
• Madera, J.M., Dawson, M., Guchait, P. and Belarmino, A.M., 2017. Strategic human resources management research in hospitality and tourism: A review of current literature and suggestions for the future. International Journal of Contemporary Hospitality Management, 29(1), pp.48-67.
• Marasco, A., De Martino, M., Magnotti, F. and Morvillo, A., 2018. Collaborative innovation in tourism and hospitality: a systematic review of the literature. International Journal of Contemporary Hospitality Management, 30(6), pp.2364-2395.
• Mohammed, I., Guillet, B.D. and Law, R., 2015. The contributions of economics to hospitality literature: A content analysis of hospitality and tourism journals. International Journal of Hospitality Management, 44, pp.99-110.
• Mowforth, M. and Munt, I., 2015. Tourism and sustainability: Development, globalization and new tourism in the third world. Routledge.
• Waligo, V.M., Clarke, J. and Hawkins, R., 2013. Implementing sustainable tourism: A multi-stakeholder involvement management framework. Tourism management, 36, pp.342-353.

Q1. Identify and analyse issues related to tourism and destination development at the location?

Jones, G. A., &Sanyal, R. 2015. Spectacle and suffering: The Mumbai slum as a worlded space. Geoforum, 65, 431-439.

This article shows the relationship between spectacle and suffering. The place of Dharavi represents the art, slum tours and television documentary that give narrative and imaginary of a slum. The article focus on the representation of poverty that makes attractive to volunteers and tourist. This paper wants to expand slums imaginary constructed and what knowledge is required in producing a good result.

Branding

It is always thinking of the tourist basically tourist is one way of the new observer, capable of concern about slum provided by media and it is always good to understand to the visiting slum experience by them.

Dharavi is the place in pure Mumbai. A fishing village of Dharavi in the 19th century this was early 20th century the city grew him noxious and illicit industry were completely separate from Mumbai. Constraint by flowing tree and only one side of the water and other side rail lines, the site of 432-acre increase the density of population over 1,200/acre featured by restricted infrastructure, their house are low quality and engaged in poverty.

There are following challenges faces by Mumbai tourism

• The place of Colaba, Mumbai sees many numbers of people on a daily basis. The tourism of India not complete without seeing the Gateway of India and the waterfront of Tajmahal. The authority of BMC, police department and respective MLA and MPs.  
• The challenges of the restaurants, bars, and cafes in this area must be opened and proper arrangement traffic requirement of the business.
• The population of beggars, vagrants and drug paddlers has the multiple effects of the last year tourist in Colaba, Mumbai. 
• The roads are not fully developed, bad roads, poor street lights, give differences in maintaining tourism.
• There is illegal hawking in the ShahidBhagat Singh road, increase the traffic problems.

Q2. Identify and analyse negative and positive impacts of tourism activity on the host community at the location?

Ranga, M., &Pradhan, P. 2014. Does terrorism terrorize tourism: Indian tourism effacing myths? IJSSTH, 1(5), 26-39.

This article shows the positive and negative impact of the tourism sector. It mainly discusses the positive impact of the Mumbai sector. It mainly discusses the culture, tourism, educational tourism, and development the sport tourism. Tourism is the critical source of revenue generation; therefore it is a major source of economic development. It reflects the problem of the negative condition exists. It gives the correlation between tourism and terrorism sector.  It is also the main source of foreign exchange earnings.

The positive impact of tourism activity–

Tourism is the major source of the growth of the industry. It is the largest service industry which contributes the 6.23% of GDP of the nation or contributes 8.78% of aggregate India employment. The year 2010, 5.78% of total foreign tourist arrived in India,and it gave revenue to India in the year 2008, i.e.200 billion US dollars. It is hopeful to grow US$ 375.5 billion in the year of 2018 at a rate of growth is 9.4% annually. The majority of numbers of outside country tourist are coming from the UK and the US. In Mumbai there are many heritage places, beaches, five-star hotels, etc. there are big hotels like Taj hotel, Triton hotel. There are cultural, and tourism initiative is absolutely taken to improve knowledge of tourism. The tourism industry has a huge relevance to economic development. The tourism industry is providing huge employment opportunities in emerging countries and also to enhance foreign funds. 

The negative impact of tourism activity–

Terrorism is the biggest threat to tourism. It gives prohibition of growth of tourism. The threat to the tourism sector has a major effect on the international tour of the country. It gives the effect of major hurdle in foreign exchange of the country. Tourism is one of the economic pillars of the economic pillar of the country. Terrorism is one of the factors that influence of negative growth of the country.

In 2008 the Mumbai terrorist attack on the TAJ hotel was the biggest disaster of the tourism industry. A lot of loss occurred by this attack; many people got injured and gave the negative impact of the tourism sector.

Q3. Identify and discuss policy implications to achieve sustainable tourism outcomes for the destination?

Rodriguez, I., Williams, A. M., & Hall, C. M. 2014. Tourism innovation policy: Implementation and outcomes. Annals of Tourism Research, 49, 76-93.

• There are following tourism policies that should be implemented by the Maharashtra government. 
• The tourism department must give focus to the upper level of the market. They should invest in foreign and domestic tourist.
• Mumbai has diversification of his product ranging from forts, caves, places, hills, unspoiled beaches. They should highlight the whole project of tourist related.
• The tourism department should have a goal of a fixed percentage of the international tourist in a year. The strategy of increase tourism through the promotion of heritage places and hotels.
• The sustainability of tourism would largely depend on a project that can be helpful for revenue generation and high return of investment.
• The tourism industries basically have the labour-based industry that gives employment to different people.
• The various tourist facilities such as food, toilets, information, and accommodation should be developed in Mumbai destinations.
• There should be an approach of rail, air connectivity of tourism places of Maharashtra.
• Development control regulation for important tourism destination.
• The breakfast policies of tourist destinations benefit to the local people and tourists.
• The particular monuments and destination must be identifying for a partnership of public and privet.
• The Maharashtra government promotes the development of traditional culture of heritage places. So that foreign customer can understand Indian culture.
• Create and develop awareness about the importance and advantages of tourism.

Q4. Tourism marketing and consumer behaviour

Hudson, S., &Thal, K. 2013. The impact of social media on the consumer decision process: Implications for tourism marketing. Journal of Travel & Tourism Marketing, 30(1-2), 156-160.

The following objective of marketing and consumer behaviour

• Knowledge of marketing of tourism
• Consumer behaviour regarding tourism
• Factors of tourism product
• Develop a structure of internet marketing structure for tourism products.
• Classification of tourists into values and personality

Tourism marketing is the procedure of marketing concept in the tourism and travel sector. The marketing of tourism would be difficult in the amalgamation of different product in various industries. The marketers also very wide and analyse consumer preferences.

Tourism marketing can be defined as organized, mixed effort of the bodies, national, international or local areas to attain growth and satisfaction of the tourists.

The term consumer behaviours basically highlight the taste, nature in regard to analyse and disposal of product and services to satisfy needs and wants.

Tourism marketing is the largest generator of employment. Tourism proves the world biggest industry for opportunity and revenue of employment. It is related to the transportation and communication, entertainment of all Service sectors.

The marketing of tourism basically gives two point-

• Targeting domestic tourist
• Targeting international tourist

Targeting domestic product–

The tourism destination of India first targets to attract Indian tourist. Indian tourist basically wants to see his tourist destinations. In Mumbai, many people of Mumbai go to the beaches to relax.

Targeting international tourist–

This is a major source to increase revenue from foreign tourist; they charge money extra in compare to Indian tourist. It gives source to attain a foreign currency of different countries. A weekend holiday is a chance for Indians to visit heritages places, hotels in Mumbai. They can come with their families. The various consultancy services help to provide marketing of tourist destinations and product. They can give advertisement and do mouth advertisement to the people. They should sell a product in relation to consumer preferences in heritage places and give qualitative food in the hotels. Marketing can be done through the social media plate form. Give a picture of heritage places in social media sites.   

Q5. corporate social responsibility in the tourism sector

Ferus-Comelo, A. 2014.CSR as corporate self-reporting in India’s tourism industry. Social Responsibility Journal, 10(1), 53-67.

This article helps to identify the corporate social responsibility of Indian industry of tourism. This basically helps to evaluate the impact of a community of the tourism sector in Mumbai. The examination of employment and environmental practices in develop the tourism sector. It basically helps to qualitative research methods including the interview of the community leaders and employee. They want to use secondary data for company websites and promotional materials for new touring destinations.

Corporate social responsibility basically limited to corporate self-reporting presents the company choices, and in some cases, there is a minimum requirement by regulatory bodies. The CSR is the single way channel to communicate with each other by companies. The CSR principle includes corporate simplicity, community empowerment, and multi-stakeholder engagement.

It basically promotes the CSR facility in relation to the travel and tourism sector. So they can increase the brand image of the country. They give the framework of the necessary development of the tourism sector. They use a methodological approach to develop the tourism industry in India.

Q6. Communication for tourism in Mumbai

Burgold, J., & Rolfes, M. (2013). Of voyeuristic safari tours and responsible tourism with educational value: Observing moral communication in slum and township tourism in Cape Town and Mumbai. DIE ERDE–Journal of the Geographical Society of Berlin, 144(2), 161-174.

The most travel or tourist places of India are Mumbai. The tourism understands in respect to communication. All interviewers of slum providers and township tours of nature, size and professionalism of tourism helpful for the advertisement of tourism in slum and people can get better life of slum. It shows the change of community life in slums and upgrading living condition with a high standard of living. They should upgrade the commercial and technical infrastructure of township and slum. They should adopt development related initiative and implement the social and charitable project of visited environment. Tourism and travel industry in Mumbai basically gives the greater job percentage in comparison to all jobs. The majority arrival of India Bangladesh, united kingdom, united states.

Tourism in India is important for growth and economy. Tamil Nadu, Uttar Pradesh, Maharashtra are the most popular states in India. Delhi, Mumbai, Agra, Chennai, Jaipur were the very much number of times visited by the tourists. India is famous for internal tourism. All outsiders’ visitors of India want to make a trip of India memorable. India is famous for many historical monuments and forts. The historical monuments have their own identity a specific history behind this. In India, many royal places are now converted in best hotels and resorts. Slum tour is the integral part of the tourism.

INTRODUCTION

An entrepreneur is an individual who begins a new business with a particular idea. Benefits of entrepreneurship are it increases the chance of developing own ideas and helps in utilizing time for own purpose. Case study of Topdeck is selected for this assignment. It is a UK based organization deals in travelling and tourism sector. It was established in 1973. In beginning only Double Decker buses and vans are available. Now the company has turnover of 1 million. Double Decker is providing tourism services in 65 countries and is offering 339 tours. Case study will help in understanding the skills required for becoming an entrepreneur. The steps required for making entrepreneurship successful is also discussed in this case study. In the last section of the case study, the planning required for travelling and tourism entrepreneurship is also discussed. There should be goals and objectives of the entrepreneur for this purpose.

TASK 1

(A)Discuss the entrepreneurial traits and skills required to be a successful travel and tourism entrepreneur.

Skills and knowledge are very important for becoming successful entrepreneur. (Surugiu and Surugiu, 2015.). These skills and knowledge make the business easy to run and also helps in achieving a suitable outcome. For entrepreneurship in different sectors, there are different skills required. In entrepreneurship in travel and tourism, the skills and knowledge required are – 

• Opportunity recognition – Opportunity recognition is the way in which entrepreneurs identifies the way of introducing new services or products to customers (Sepúlveda, and Bonilla, 2014.). Opportunity recognition if done properly proves very beneficial for entrepreneurship. In travel and tourism passengers mainly expects safe and comfortable travelling in an economical way. For achieving this organization should increase the vehicles provided and make the price of travelling more economic then other travellers are provided. 
• Strategy Development – For starting any business sufficient strategy is a very important factor. Entrepreneurs should set a strategy to make their business more effective and leads to develop more with time. In tourism and travelling competition is increasing very rapidly. Thus, it is very important to identify the competition and make a strategy accordingly. Savings should also be done as during staring phase of business money is required for a long period of time. New services should also be introduced so that more passengers can be attracted (Solvoll, et. al., 2015).  
• Assembly of Resource and Financing – It is very important for an organization to have knowledge of available resources and financial condition. Travelling and tourism is a sector which involves a large number of resources and money. If an entrepreneur has knowledge of available resources and ideas then it becomes easy for the organization to arrange more resources and money if required.
• Strong People Skills – It is very important to have strong people skills in order to communicate with more people and to motivate employees. This skill is very important because it helps in motivation of employees. Successful entrepreneurs generally have this skill. As motivated employees can work more efficiently thus entrepreneurs should be able to motivate their employees.

These traits and skills are required for entrepreneurship in travelling and tourism. Also, it is very important to implement these skills accordingly. Implementing is also very important because without proper implementation there is not any benefit of any skill and knowledge. These skills are generally with time and experience (Laeis and Lemke, 2016).

B) Using an appropriate format, produce a self-appraisal (self-assessment) of entrepreneurial traits (characteristics) and skills that you may possess and identify the strengths and weaknesses for development benchmark to be a successful.

Self- Assessment of Entrepreneurial Traits

Being an entrepreneur, I have the ability to motivate others. I certainly have the ability to induce others to work for me. My attitude towards work is positive and not judgemental. I perceive the difficult situations in an optimistic way. Although, I am competitive but I am ready to learn and make improvements as per the feedbacks I receive. I am filled with the ability to power and monitor things, hence, I am able to monitor and coordinate acts and organize the resources. I always look for the better opportunities and find ways to work on the difficult projects. I have the perseverance and determination to solve issues related to functions and performance. I am aware of self-value and I have an optimistic approach towards achieving my goals. Moreover, I have the ability to tolerate and overcome ambiguity by handling the stress with my innovative and creative ideas. I have the ability to analyse the situation and foresee the probable outcomes. Lastly, I am action-oriented individual who is not hesitant to take a spontaneous action wherever required.

Skills and Strengths

The strengths which I possess for becoming successful entrepreneur are – 

• Business Focus – It is very important to have a focus on the business and identifies different needs for business and fulfils them.
• Confidence – Confidence is the key used for successfully running the business. It is because a confident person can take an effective decision for the company.
• Creative Thinker – With the help of a creative mind it becomes easy to take different and innovative decisions for the organization. 
• Determination – This helps in focusing on the particular goal and to achieve it. 
• Knowledge Gainer – For starting and running the business it is very important to have knowledge. This knowledge can be gained from different sources. Thus, it is very important to have the ability to gain knowledge. 

Weakness that can affect from becoming a successful entrepreneur is – 

• Bad Time Management – Time management is very important for making effective business. But if time management is not done then the outcome cannot be achieved and time is wasted. 
• Biased Perspective – Due to regular working on a particular business sometimes it has been observed that the wrong decision takes place. Hence it results in loss of business. 
• Multiple ideas – Having ideas is important for entrepreneurs. But multiple ideas create confusion sometimes. Hence it is very important to focus on a particular idea.  

Strategies for becoming successful entrepreneurs – 

1.Identifying the Competition – It is very important to identify the competition. By knowing the competition, it becomes easy to work accordingly. The strategy should be made in order to give more impact than other competitors (Pădurean, et. al., 2015). It becomes possible for the organization to work efficiently and to achieve an outcome for an organization by identifying the competition. 

2.Innovations in Services – As entrepreneurs are beginners in the business thus it is very important for the organization to provide better service to their customers (Vanevenhoven, 2013). It makes the customers attract for the particular organization. Hence entrepreneurs should have the ability to give better and innovative service to achieve an outcome. 

3 Listening to Customers Feedback – It is very important to be aware of the reactions of customers with the service and products of the organization. It can be achieved by taking feedbacks from the customers. Then service or product should be modified according to feedbacks and reactions of customers. It makes the positive impact of the organization (Galdon, et. al., 2013). 

TASK 2

A) Select a successful travel & tourism entrepreneur and analyse his or her business development strategy

Case study of Scott Keyes is selected for this purpose. Scott Key is founder of Scott’s cheap flights. Main function of Scott Keyes is email newsletter. Online as well as offline subscriptions are provided for this particular purpose. His organization makes the cheap flight deals for the organization. Scott Keyes has pursued journalism in graduation. He began his business with the objective of having cheap flight tickets. For this purpose, he began to watch video tutorials. In 2013 he finally achieved some success when he got best deal. In that deal the rate of New York to Milan was just $130. At that time, he did not achieved success but in 2015 his email services became enough successful that large number of people became its member. For getting profit Scott Keyes prepared a strategy. This strategy was to provide service in low rates then other organization. He set the price of his service $2 in the beginning. This did not give outcome but it he became successful in attracting large number of people. After some time, he increased his rate also like $30 for six months, $60 in nine months. It proved very beneficial for him and is able to attract number of people and also able to achieve outcomes for himself. 

TASK 3

1. A) Evaluate and discuss the sources of finance and support available to you for the proposed project.

It is very important to have a source of finance for starting any business. It is due to the reason in the starting phase of business availability of money is very less. Hence financers are required for funding (Glavas and Mathews, 2014). These financers differ according to business and its demand. In case of the travel and tourism sector generally, the Financers are – 

1. Government – Tourism is a department that gives benefit to the government of county on a large scale. When a tourist from other countries came to the country then it proves an economic benefit for the country. Hence, government finance for tourism and travelling sector to achieve a profit for the country. 
2. Loans – Loans are the major source of getting financial help nowadays. Entrepreneurs are mainly using loans for starting their business. Various reasons are responsible for it. The main factor, due to which its entrepreneurs are preferring loan is its easy availability. Loans are given easily to entrepreneurs for their business. Barclays and HSBC are generally the banks that provide loans to entrepreneurs in UK (Garud and Giuliani, 2013.).
3. External Financing – Entrepreneurs can get external financing for starting their business. It is the method in which finance from external investors is done. Examples of external financing are venture capital, crowd funding etc. Entrepreneurs can get funding from these external financers. 
4. Institutions – There are some institutions set by the government which provides loan for travelling and tourism purpose only. In different countries, there are different institutions decided for this particular purpose. These institutions are generally government institutes. Only a few institutes are private that are providing loans for entrepreneurship in Travelling and tourism (Pădurean, et. al., 2015). For example, in UK Microfinance Institution (MFI) is the institution set by the government.  

B) Develop a business plan with a market assessment, business analysis and cash-flow analysis and justify the potential for success of the proposed Travel and Tourism business.

MARKET ASSESMENT– Market assessment is generally evaluation of new product or idea for getting suitable output for the organization. For example, in case of Topdeck organization the company deals with travelling and tourism sector. Hence the demand of people will be that best service is provided to them in cheap prices (Halkias, et. al., 2014). Value added offers should be provided. Also, the value and services should be such that they should be different and more effective than other organizations. Competitors should be identified and organization should work in such way that better performance can be achieved. 

For the success of travel and tourism enterprise, various potential components required are – 

1. Spending time on business – It is very important to spend time on the business. The time spent should produce an effective result. Spending time helps in creating new business plans and making effective changes if required. It increases the knowledge related to a particular business.
2. Entrepreneurial Knowledge – Having knowledge of entrepreneurship helps in understanding the business easily. Sufficient entrepreneurial knowledge leads to an increase in the potential of the business and helps in achieving business. 
3. The ability for Teamwork – Any task could not be achieved individually. Employees and a team are required for this purpose. Having a team makes the functioning of the business easy and achieves a better outcome (Glavas and Mathews, 2014). Teamwork can be achieved with proper coordination among the employees.
4. Taking Calculated Risk-Taking risk is important but the risk should be calculated. As entrepreneurship is starting phase of the business thus it very important that risk should be taken accordingly. It is done to protect the organization from the negative impact of the business. 
5. Correct Actions and Decisions – It is very important to take actions and decisions very carefully. It is because of these decisions impact the organization and the business. Decisions should be taken accordingly and also it is important that these decisions impact positively on the organization (Halkias, et. al., 2014).). 

Cash flows statement of Topdeck for the year ended 30 June 2019.
Particular	Amount ($)	Amount ($)
A) Cash flow from operating activity
Net cash at bank		40
Cash sales	4763
Cash received	17649
Cash received	22412	22412
Income tax paid	52
Cash paid	9635
Rent paid	520
Wages	364
Long services leave paid	25
Payment of other expenses	371
GST paid	184
Cash paid	11151	11151
Cash inflow from operating activity		11301
B) Cash flow from Investing activity
Purchased of assets	4934
Purchased of investment	250
Cash paid	5184	5184
Cash received from tourist practices	77
Dividend received	128
Interest received	63
Cash received	268	268
Cash outflow from investing activity		4916
C) Cash flow from financing activity
Loan given to other	84
Interim dividend paid	12
Redemption of debentures	200
Dividend payable	256
Interest Payable	21
Cash Paid	573	573
Cash received on loan	45
Issue of share	600
Acquired borrowings	500
Cash received	1145	1145
Cash inflow from financing activity		572
Net cash inflow or outflow		6957

C) Present a persuasive business plan for the Travel and Tourism start-up project.

Mission Statement – Following business start-up plan is prepared in order to make successful entrepreneurship in travel and tourism plan. For this purpose, case study of Topdeck is selected which is a UK based organization (Gowreesunkar, et. al., 2015). 

Company Background – Topdeck is a successful travel and tourism organization. Topdeck was established in 1973. This organization started its business with double-decker buses and vans. Spain and Morocco were the first places where service is provided by Topdeck. Now it has become a successful organization and offers travelling in 65 countries. In present organization is stable and successful and offering 339 tours. 

Description of Travelling and Tourism– Topdeck is the organization works on travelling and tourism sector. Travelling and tourism is the sector which can give a large amount of outcome for the organization. The only thing required for this is running the business successfully. It could be done by providing the best service to the people in a cheap amount. Many entrepreneurs are involving them self in travelling and tourism business. It is due to the profit that can be earned from this business (Halkias, et. al., 2014). 

Marketing Plan – Marketing plan is very important for making the business plan effective. Topdeck is the organization which works in order to provide the best service to its customers. For this, they take various steps and follows various procedures. 

• Best offers are provided to the customers.
• Service provided to the customers are very effective by Topdeck
• Focuses on the promotion of the organization.
• Attracts more customers.
• Use the latest technologies and provides modern services and technologies to customers.

Competitor Analysis –It is very important to identify the competitors provided in the market. It helps in increasing the functioning and performance of the organization. Topdeck is leading successful organization for travelling and tourism sector. Main competitors of Topdeck are Stoke Travels and Authentic London Walks.

SWOT ANALYSIS – This is a very important component of a business plan as it helps in determining the strengths and weakness of the organization. It helps in determining changes required in functioning. In the case of Topdeck main strength is the service they provide to customers. 

Operations– It determines the operations performed by the organization. The main operation performed in Topdeck is providing travelling service to customers at reasonable rates. 

Financial Planning – This plan contains information related to the financial condition of the organization (Galdon, et. al., 2013). It includes present turn over, determining goals, the money required for future purpose, chances of risk and investment plans. Topdeck is having revenue of around 1 million. The goal of Topdeck is to attract more and more customers. The investment should be done such that chances of risk are minimum, and outcomes can be achieved. 

CONCLUSION

From the above case study, it can be analyzed that there are various steps involved in making the business effective and successful for entrepreneurs. Skills should be present for successful entrepreneurship. It is very important to determine own strengths and weaknesses for the effective functioning of the business. Various factors are responsible for making entrepreneurship successful. These factors should be focused on carefully. Effective business plan should be prepared which contains mission statement, company background, description of product, marketing plan, competitor analysis, SWOT analysis and operations.

REFERENCES

• Surugiu, M.R. and Surugiu, C., 2015. Heritage tourism entrepreneurship and social media: opportunities and challenges. Procedia-Social and Behavioral Sciences, 188, pp.74-81.

• Solvoll, S., Alsos, G.A. and Bulanova, O., 2015. Tourism entrepreneurship–Review and future directions. Scandinavian Journal of Hospitality and Tourism, 15(sup1), pp.120-137.

• Laeis, G.C. and Lemke, S., 2016. Social entrepreneurship in tourism: Applying sustainable livelihoods approaches. International Journal of Contemporary Hospitality Management, 28(6), pp.1076-1093.

• Badulescu, A., Badulescu, D., Bac, D. and Sipos-Gug, S., 2014. Attitudes and intentions of business master students towards sustainable tourism and entrepreneurship. Amfiteatru Economic Journal, 16(Special No. 8), pp.1110-1124.

• Pădurean, M.A., Nica, A.M. and Nistoreanu, P., 2015. Entrepreneurship in tourism and financing through the Regional Operational Programme. Amfiteatru Economic Journal, 17(38), pp.180-194.

• Galdon, J.L., Garrigos, F. and Gil-Pechuan, I., 2013. Leakage, entrepreneurship, and satisfaction in hospitality. The Service Industries Journal, 33(7-8), pp.759-773.

• Glavas, C. and Mathews, S., 2014. How international entrepreneurship characteristics influence Internet capabilities for the international business processes of the firm. International Business Review, 23(1), pp.228-245.

• Gowreesunkar, V., Van der Sterren, J. and Séraphin, H., 2015. Social entrepreneurship as a tool for promoting global citizenship in island tourism destination management. ARA Journal, 5(1), pp.7-23.

• Halkias, D., Pizzurno, E., De Massis, A. and Fragoudakis, M., 2014. Halal products and services in the Italian tourism and hospitality industry: brief case studies of entrepreneurship and innovation. Journal of Developmental Entrepreneurship, 19(02), p.1450012.

• Alrawadieh, Z., Karayilan, E. and Cetin, G., 2019. Understanding the challenges of refugee entrepreneurship in tourism and hospitality. The Service Industries Journal, 39(9-10), pp.717-740.

• Bergset, L. and Fichter, K., 2015. Green start-ups–a new typology for sustainable entrepre-neurship and innovation research. Journal of Innovation Management, 3(3), pp.118-144.

• Vanevenhoven, J., 2013. Advances and challenges in entrepreneurship education. Journal of small business management, 51(3), pp.466-470.

• Sepúlveda, J.P. and Bonilla, C.A., 2014. The factors affecting the risk attitude in entrepreneurship: evidence from Latin America. Applied Economics Letters, 21(8), pp.573-581.

• Stuetzer, M., Obschonka, M., Davidsson, P. and Schmitt-Rodermund, E., 2013. Where do entrepreneurial skills come from? Applied Economics Letters, 20(12), pp.1183-1186.

• Garud, R. and Giuliani, A.P., 2013. A narrative perspective on entrepreneurial opportunities. Academy of Management Review, 38(1), pp.157-160.

Discussion

Tourism is a combination of different activities, industries and services which delivers the experience related to travel. It comprises with accommodation, transportation, food and beverages establishment, entertainment and other hospitality services which offered to the individual or the group members. Travellers attracted towards the respective countries such as Australia, Canada. These countries provide excellent quality of services, and their service quality is continuously approved. Tourism industry efforts are visible because they are taking strict action towards issues and problem faced by travellers. This industry provides its service availability 24*7. These industries concern about traveller needs and expectation. Nowadays, technology improves the quality of services. Online availability makes thing easier for the customer and the owner of the company. Other countries avoid travelling by the traveller due to the unavailability to complete services and the fear of terrorist attack. 

Promotional activities, location, services and price are the segment of the tourism sector. As a traveller, I avoid those countries which do not offer me a complete service package at a reasonable price. If I experienced a tourism service in Australia and Canada, I would surely give return back in terms of recommending to others to visit at least once. People may visit again if their expectation and provided service exactly matched. My regarding tourism is we should understand about similarities and dissimilarities in every tourism industry. All industry will never offer equal quality of service. It is the reason that how an individual segregate the sector according to their need.

Canada provides various job opportunities due to tourism. The continuous growth proves that the tourism industry not only increases the revenue of the sector but also favourable towards currency exchange and supports connect the nation as well. The rent, fuel taxes and the fees for security are acceptable. It is easy to provide visa across near borders (Tiac aitc, 2019). 

Australian tourism attracts the tourist by using the strategy in which they provide the ultimate guide to the international tourist. New restaurant increases the curiosity towards Australian food. The tourism package offers in reasonable or affordable price (Australian Tourism, 2019).

Afghanistan affects from Taliban attack. The tourism industry of Afghanistan spends a massive amount on the tourism sector, but visitors have fear regarding the terrorist attack. The tourist rate falls from the last 100 years (Hughes, 2016).

People are not building the trip plan to visit Iran, taking photos, dressing style, people are not friendly towards tourist (Cleary, 2018)

According to Plog Continuum, Australia is the favorite destination for travelling. The commitment for good service attracts visitor. The intellectually curious, quick decision towards tourism, preferable to daily activities, and accept new opportunities.

Terrorist attacks countries avoid by international visitors. The countries include Pakistan, Afghanistan etc. Wellness and plans are increasing the opportunity of tourism, but these negative traits reduce the visitor rate.

References

• • Australian Tourism.,(2019).There is nothing like Australia[Online]. Australian Tourism.Available at: https://www.australia.com/en-us [Accessed on 17th May 2019]

• Cleary.E,(2018). Why I visited the one place people warned me to avoid[Online].News.com.Available at:https://www.news.com.au/travel/travel-advice/travellers-stories/why-i-visited-the-one-place-people-warned-me-to-avoid/news-story/4860d2fa4c8b40676350fac51b13c74a [Accessed on 17th May 2019]

• Hughes.R.,(2016). Do tourists really go to Afghanistan[Online].BBC.Available at:https://www.bbc.com/news/world-asia-36974513 [Accessed on 17th May 2019]

• Tiac aitc.,(2019). The State of Canada’s Tourism Industry [Online],Tiac aitc,Available at:https://tiac-aitc.ca/advocacy_overview.htm [Accessed on 17th May 2019]

LO1

P1 Interpret statistics to accurately present an overview of the nature and trends of tourism on a global scale

Tourism is one of the largest industries contributing to its economy. According to the latest research by the World Travel and Tourism Council (WTTC), in 2016 tourism contributed US$ 64 billion to the Top 10 countries economy and the figure can be doubled in the coming decade. The modernization in today’s world is growing at a rapid pace. People are more into travelling then settling down in their own house. Almost every year approximately one billion people travel internationally. Money transfer happens in seconds and billions of cash are transferred on a daily basis. Information and money go hand in hand in this travelling market. Tourism is now one of the most profitable sectors for a country nowadays. It can be pointed at the top 10 countries all over the world have largely contributed to this immense growth of tourism. In the previous ten years, the profit made by tourist arrival was nearly four folds.

                                   Figure 1: Highest number of tourist arrivals

Source: (Google, 2019)

 As it shows on the figure the highest tourist arrivals from the top 10 countries is United States with 75.9 millions arrival and $210.7 billion expenditure in 2016. On the last places is Japan with only 28.7 million and $34.1 billion. 

P2 Investigate the characteristics of key tourist generating and receiving areas of the world

Out of the top 10 countries, stock rise in the field of tourism rapidly in this modern world of globalization. The city guided itself in the main tourist attraction in the Top 10 countries by building a huge number of projects which mainly attracts tourist from all over the world. These projects are made in such a way that it allows the city to accommodate and facilitate its tourist within the city. These places were pivotal for the city directing towards the new world. These tourists’ spots were important in joining the city with the global estate. The citified transformation of the cities shows a captivating model of marketing with globalization and profiting from its flows by the people. Whilst the city does provide you with natural beauty that it’s another counterpart.

Characteristics
Location	For attracting the tourists to the destination, location is one of the most important factors. It is obvious that people will want to see places which they have not seen in their life ever. Like America is country where the historic monuments is not very easy to be seen and that makes them to go to the countries like India which is rich in historical monuments.
Climate	Another important factor that attracts tourists to a destination is the climate. Like people who live in the places that are hot will go on tour on the cold places and vice-versa.
Environment	This is one of the most important factors because tourists are mostly attracted to the places where they can have some fresh air and clean environment where they can have some relax with nature.
Cultural	Many people of the different countries get excited when they see some unseen cultures of the world and this is what makes them attracted towards those locations which are rich in culture.

M1 Analyse how the scale and nature of tourism on a global level has been influenced by the emerging economies

The importance of tourism starts with the numeral benefits and advantages that it can bring to the country. However, the real importance of tourism is that it contributes to the complete growth and development of the economy by sharing a good percentage in the gross domestic product percentage of a country. Apart from this, tourism helps the country to build brand value and image and identity that may help in foreign relations for the country. When tourism is going well in a specific country then it is automatically economically growing without any much efforts being invested in. The definition and structure of how tourism nature is in a specific city are very important to improve the tourism in a particular City. Tourism is not just about the attractive destinations; it is beyond that it plays a major role as an economic growth contributor.

D1 Critically evaluate the impact of both key and emerging markets, and significant factors affecting global tourism

With 1 billion International visitors in 2012 end 1.8 billion expected tourists by 2013, Global tourism is definitely improving and the statistics and the improved graph for proof of that. Growth is not just enough and that is why the destination and the stakeholders involved must take responsibility to make sure that the growth is well managed so that the benefits that come from the tourism industry are properly utilized. This way negative external component can be minimized and a continuous process of planning and its management can be improved (WTTC, 2013).

According to the World Bank group, the clients and development partners of the top 10 countries are in the process of planning and managing the components required keeping the city as the central tourism interest of these countries. This process is required planning and management to be delivered with the proper developmental impact (Phelan, 2015). The team is also working on the intervention and the implementation of types of assistance that could provide better results in this process. The travel market report confirms that American travellers prefer Top 10 countries to be the topmost European destinations with a 4.63% increase in the number of bookings from 2017. The tourist numbers increased to 19 Million in 2016 according to the Office for National Statistic Report.

Regardless of the existing power is one of the most popular tourist parts in the Top 10 countries, the serious concern lies on how the Trends and challenges can be met and how the plan prepared others to the complexity, accuracy, and compatibility and sustainability factors of the impact analysis.

Sustainable Tourism Global Solutions group have come up with a leadership event in Washington recently to start a preliminary discussion about how the stakeholders can be combined and discuss the upcoming issues. This helps in measuring the impact of tourism and how the various challenges can be tackled.

LO2

P3 Determine specific reasons for the growth of key global tourism generating and receiving areas of the world

To start with, there are certain economic determinants such as social status, income, environment, etc. that play a major role in the Global tourism which is personal income. The distribution of income and currency value is something that influences tourism demand. Symptoms and expenditures are related to each other. As a result, the increase in the currency value or the price will lead to a decrease in the demand why the increase in the income may be combined with decreased demand are the increased income with the demand remaining the same. The combination could be anything and cannot be judged.

The exchange rate has made a stronger influence in the tourism demand starting from the generating area to International tourism. The exchange rate variations are highly vulnerable and main definitely very when it comes to the holiday season. The tourism industry makes an economic contribution to the particular destination and they can also have positive or negative economic impacts with respect to the benefits and costs in the destination. The social element also influences tourism demand such as the behaviour of the crowds, human being rights, etc. This includes the demography as well. 

The 4 A’s of destination are the Attraction, Accessibility, Accommodation, and Amenities. These are the main reasons for the tourism and travel into a destination. If a country’s destination has all these factors they will obviously high tourism rate in the country. There are some factors like historical, geographical and cultural that makes the tourists attracted towards a destination. Like India is rich in historical places, geographical and cultural factors also favour the destinations of India and from the research it has been found that India is also an emerging destination of tourism. 

P4 Compare and contrast the differences between a range of emerging global tourism destinations in relation to stages of the destination life cycle, factors driving growth, and strategies employed

To assess key growth and trends of a global tourist destination like Top 10 countries means monitoring and evaluating the impact after tourism initially. It has to contribute in an effective manner to tourism development. There are going to be certain challenges like how the terrorist attack impacted the tourist destinations of the Top 10 countries in a negative manner and how the regions have slowly improved from the same. 

These challenges must be taken into concern as its impact, availability, quality, and consistency of the industry (Lew, 2018). There are other factors like the rise of an online website to make bookings and stays that is impacting the top ten hotels and related companies present physically in the Top 10 countries. All these have to be properly managed to ensure that the business world does not hit with the tourism industry as both equally contribute to the economic growth of the region.

The two developing and emerging countries with attracting destinations for the travellers are India and Myanmar. India is country with a lot of historical monuments and place in different cities and the people who love to know the history are willingly visiting India. Historic destinations like Rajasthan, UP, Delhi, etc. are attracting the tourists to India. India and Myanmar also have destinations for the lovers of the nature like Kashmir, Kerala, Old Bagan, Yangon, and many more such destinations. 

M2 Evaluate and compare the importance of different factors affecting and driving tourism statistical trends in a range of different global regions

Some analysis is required in exploring the change theory by closely looking to the proposition of tourism growth and the factors that determine the behaviour of the tourists. There are different types of tourism available and the impact of each type must be evaluated. The role of technology and assessment must also be taken into consideration. As such, there are a number of key areas to be focused when it comes to the tourism industry and determining its contribution and improvement. Stakeholders must be informed of the changes made in the industry and a record of key trends and growth factors must be taken into consideration as well.

LO3

P5 Investigate the role and responsibilities of key international organisations in the development of global tourism

International tourism is an important part of the economic sector. Just like the tourist and the investments collected by the government tourism department of the nation, the businesses also show equally more and contribute to the economy as taxes. Actually, the organisation plays a key role in the development of global tourism. Starting from the top list of the International Air Transport (IAT), United Nation (UN), European Union (EU), United Nations World Tourism Organisation (UNWTO), World Travel and Tourism Council (WTTC) etc. and hotels, restaurants, shopping mall and travel agencies come under the list of organisations that contribute to the development of global tourism. For example, Dubai is famous for its shopping mall all and there are several people who visit the place to shop best quality products. Likewise, the quality e of the organisations contributes to the development of the tourism industry of the city. It is likely that if the government is able to support these organisations then the tourism industry can be improved collaboratively. This is an effective thought as compared to the sectors individually working hard.

Their primary responsibility includes strategic planning and prioritization of initiatives.

• Branding: The organizations works with both private and public sector tourism and commerce partners to promote Top 10 countries as a dominant international business and convenient, leisure and recreational destination around the world.
• Promotion: The organizations promote the city as a best and elite destination for tourism, entertainment, and events. It features the facts that Top 10 countries have great infrastructure, facilities, and events.
• Marketing: Representative offices are managed by The organizations in key markets around the world and take part in commercial marketing and promote emirate’s tourism facilities.
• It spreads awareness of countries as a host for world-class events.
• It also works as a regulatory body and manages the licensing and classification of the tourism industry.

M3 Evaluate the significance of key organisations in the growth and development of global tourism

Key Organizations contributing to the Development of Global Tourism in Top 10 countries

The roles of these key organizations include regulating, promoting, branding, marketing, and spreading awareness about the key elements which helps in the growth of tourism in all countries (Caton, Schott and Daniele, 2014).

There is a possibility that the contribution of the tourism industry in some countries economy may get doubled in the next decade. The organizations will surely play a major role in the huge growth and development of global tourism during the next decade.

This organisation like International Air Transport (IAT), United Nation (UN), European Union (EU), United Nations World Tourism Organisation (UNWTO), World Travel and Tourism Council (WTTC) playing a massive role in global tourism development.

European Union (EU) – contribute in the development by taking off visa from all European countries, currency are the same for most of Europe countries, make it more accessible and easy to visit European countries, economic growth, employment (more job roles for people).

World Travel and Tourism Council (WTTC) – contribute in the development of the tourism by studying and publishing in the research on the Travel and Tourism sector, making available new jobs, analysing the impact of government policies affecting the travel and tourism sector such as jobs and visa facilitation.

United Nations World Tourism Organisation (UNWTO) – it is an agency responsible for sustainable and universally accessible tourism, they contributes a lot in tourism development bu keeping our environment safe and not polluted.

LO4

P6 Review the significance of various threats, issues and challenges to the future development of global tourism

 Tourism has been growing steadily since the past decades. Their tourism is a part of the Top popular countries’ like USA, France, Spain strategy to make it a global hub for tourism, which was earlier known for its oil-fields and natural gas reserves. Their excellent road connections between the neighbouring nations and easier access through tourist visa are some of the reasons for the growing stature in the world’s economy.

Threats of tourism:

Although all countries are striving forward towards becoming a global tourism hub but below are some threats to its ambitious dreams.

Economic

Most of the countries have become a shopping hub and are known as the shopping capital but the rules and regulations are often not in the favour of visitors. The travel and tourism industry has now become one of the most economy providing countries. The rise in the economy by travel and tourism is because of the rising income of the people in many countries, which allows them to spend on the travelling. People of many countries have disposable income which allows them to save at the time of recession also and with the rise of the disposable income people can do traveling once in a while. The rate of exchange fluctuates regularly. If the people from countries with high currency rate travels to country with low currency rate increase the economy of the country as foreign exchange is very good for economy for the countries with low currency rate. 

Social Trends

Rapid urbanization and modernization have had a considerable impact on ancient architecture threatening and historical landmarks (Carr, Ruhanen and Whitford, 2016). Some countries have recklessly invested in new technology and western structure. Other countries modern structures have superimposed their vernacular and indigenous architecture.

In the last few years, global tourism saw an exponential increase in 4 and 5-star hotels and at the same time, a decrease in the standard hotel apartment. This means that staying for a decent amount of time has become impossible for an average income family. The needs of the customers are also needed to be considered in this industry as they always keep on changing and the current generation customers of travelling can spend money but only if they are comfortable enough. Fashions in the travel and tourism changes regularly like for today’s generation the motive of the travellers is to do shopping and shopping has become a major activity in the tourism. It has been found there are many changes in the events of tourism has taken place like travellers have now started enjoying the adventure in traveling and they join the events in which they will have some adventure in travelling. 

Political

Although some of the countries are not known for any terrorist scenario according to today’s scenario of terrorism, multinational hospitality chains, and other significant structures can be targeted by terrorists (Lee and Oh, 2017). Due to the growth of visitor the ecology of the desert and sea gets affected.  Most of the countries airport is located near the city and the frequent flights can disturb the residence and also can increase the carbon footprints. There are also some factors of politic that should be considered in the travel and tourism industry like exit policy of the country, restriction in travelling, tariffs, safety, etc. Exit policy of the country can be strategy or a plan that helps a project to be completed or halted in the most effective way and it is used most often in the removal of the troops from country by not allowing them to invade. There are many countries with travel restriction, especially for the people suffering from HIV; in fact, some of the countries do not even allow the people to live in the country having HIV. Safety policies of the travellers are also in of the most concerned factors of political and it is the responsibilities of the provider of the tourist accommodation that the tourists stay fit and healthy while they are on the premises of the country. 

Technological

One of the challenges that persist in many countries is a narrow selection. Unlike the Caribbean and South East Asian counterparts, some countries have no proper selection of cultural and natural heritage in the form of beaches. Shopping and other leisure activities have sterility and homogeneity even if it is constructed on a grand scale. Therefore, in order to become a global hub for tourism, many countries will have to overcome all the threats and challenges that are posing in front of it. Technologies like mobile and cloud can also be used to make the people aware about different destination as it allows people to advertise the destination to a vast number of people from around world. Online booking has made a major impact in the business of the tourism as it allows an individual to clearly book the tickets, hotels, dinner, etc. from the internet facilities they have with any confusion. The expansion of the distribution channel has also made major changes in the tourism industry like channel internet. Internet can be used as a tool of marketing, tool of information, tool of purchasing, and many more. 

Environmental

The Global travel industry is quickly approaching and that is why the largest of obstacles on the way. The threat of terrorism and the rise of sharing economy and the transmission of health issues and the uncertainty and the global economy are some of the selective problems that come along with Global tourism as of now. The European regions are specifically going through the after effects of Brexit and the certain it is at its minimum in these places. Consider these highest number of risk that this Global tourism may face, here are the major threats 2 Note.

Other serious challenges

 Many different challenges like over population, in this case the capacity of the country will suffer and the local people who was born and live there. Crimes are very important challenge and many countries trying to solve it because people will not choose a destination where is not safe.

Terrorism may pose as one of the greatest threat of the travel industry. In recent times, foreign visitors have been focusing on better holiday destinations in some countries and the wake of terrorist attacks price the concern of security and this is why the hotel Occupancy rate sarcastically falling down. In France, there was a 45% decline in the revenue in the hotel after the attacks in July 2016. According to the statistics from Paris, the hotel Occupancy rate is now half of what it had a letter specific number would be 32% as mentioned in the second half of July while 77% was Occupancy rate half year back (Bushell and Bricker, 2016). This has been a problematic area for the French tourism industry while Paris ranks as the third most popular city destination for the foreign visitors in the year 2015 with 50 million visitors contributing to 7% of the annual GDP of the country.

M4 Analyse the implications of significant threats, issues and challenges to global tourism

The state of affairs across Belgium is extremely discouraging. Brussels lost 150 million euro in the revenue after the terrorist attacks in April and the hotel bookings fell short of 25% compared to the previous year. Clearly, a vast majority of the most popular tourist destinations are facing serious issues with the decline of tourist numbers in the last couple of years. The threat of terrorism has had an adverse impact on the number of tourist and the corporate travellers for also finding it as a strain. According to a recent survey the terrorist attack has impacted around 8.2 billion Euros in the revenues of travel spending when it comes to the tourism. The major travel operators of the nation are facing major profit lags because of this.

In an atom to throw some positive light over this issue, there are certain travel analysts auto expert who has declared that the tourist destinations are slowly recovering from the impact of terrorist attacked quickly than they would from any natural disaster. If the regularity of attacks of frequent and are increasing with time then the impacts would be longer and the recovery second time would not be similar to that of now (Carr, Ruhanen and Whitford, 2016). The impacts also could be impossible to predict which clearly make sure that terrorism is a serious threat to the tourism industry.

D2 Make justified recommendations for Government and other international organisations for managing future tourism development in response to threats, issues and challenges

The sharing economy of travel industries is another threat to Global tourism. This means collaboration of consumption of goods and services by making use of a peer to peer services s. The rise of Companies like the Airbnb is adding to the attraction of sharing economy and this is definitely a threat to the Global hospitality industry. Some experts also state that the brand value of the standard Hotel chain we may decrease significant please this year and this attributes to the rise of sharing economy. The predicted fallen brand value has been noticed by all the industry joints in the region. This is definitely a big hit on the online travel agencies and Hotel plans. The travel sides are pushing the major hotels and organizations to the bottom of the search results. Several Hotel brands have launched campaigns to ensure the booking levels do not decrease with a Commission basis. Other travel companies have decided to go with the flow rather than standing against smart strategies and giving up on the revenue numbers. This mother has led to certain triple throughout the travel market and is leading to a change of strategy for most of the company.

Health issues are one of the most critical aspects of the downfall of the tourism industry. Starting from Ebola to typhoid, they have all had a detrimental impact on the tourism industry in recent years (Jauncey and Nadkarni, 2014). When the World Health Organisation declared Zika virus to be a Global Public Health emergency this definitely impacted the tourism industry which was not noticed by many of the people. It is a big hit in the economy.

References

Bushell, R. and Bricker, K. (2016). Tourism in protected areas: Developing meaningful standards. Tourism and Hospitality Research, 17(1), pp.106-120.

Carr, A., Ruhanen, L. and Whitford, M. (2016). Indigenous peoples and tourism: the challenges and opportunities for sustainable tourism. Journal of Sustainable Tourism, 24(8-9), pp.1067-1079.

Caton, K., Schott, C. and Daniele, R. (2014). Tourism’s Imperative for Global Citizenship. Journal of Teaching in Travel & Tourism, 14(2), pp.123-128.

Google.(2019) Top 10 countries with highest number of tourists arrivals. [online] Available at: https://www.google.com/search?q=figure+of+the+top+10+countries+from+any+year+with+a+highest+number+of+tourist+arrivals&rlz=1C1CHBF_enIN844IN844&source=lnms&tbm=isch&sa=X&ved=0ahUKEwjOncz9z7biAhU_8XMBHZ8GCZUQ_AUIDygC&biw=1152&bih=592#imgrc=RpSaxdGHQrROYM [Accessed 7 May.2019].

Jauncey, S. and Nadkarni, S. (2014). Expo 2020: What must Dubai’s hospitality and tourism industry do to be ready pre- and post-event?. Worldwide Hospitality and Tourism Themes, 6(4), pp.381-386.

Lee, S. and Oh, H. (2017). Sharing travel stories and behavioral outcomes: A case of travel. Tourism Management, 62, pp.147-158.

Lew, A. (2018). Why travel? – travel, tourism, and global consciousness. Tourism Geographies, 20(4), pp.742-749.

Phelan, K. (2015). International Cases in Sustainable Travel & Tourism. Tourism Management, 50, pp.253-254.

United Nations World Tourism Organisation. (2017) International Tourism Arrivals.[online] Available at: https://media.unwto.org/content/infographics  [Accessed 12 May.2019].

Identification of Management Style

Authoritarian management style is when a project leader decides the goal and controls all over the activities. Leaders have full power to control the team. It is to identify that Monitor role gain maximum trade points i.e. 5.2. For this role, I analyze data from outside and inside from my respective area of responsibilities. The parameter of this management style is authority, power, control and supervise the people who are under me.

In the leadershipprofile, I had done my job in an organized way. I managed people who are under my guidance. I supervised them and monitor all the activities. I give my full potential towards the work where I fulfilled all the parameters of the leadership style. Power of making a goal is an easy task but accomplishes or achieving that predetermined task was very difficult.

An aspect of leadership style: There are several types of leadership style in which some are positive and others are negative. These are the different approach to achieving their goals. I monitor all the activities from the initial stage and controlled until the last stage. I composed choices after combining the ideas which generate during the survey. I accept the advice of the survey members (Mayseless, 2018).

As a hospitality manager, my leadership skills are always motivated me for problem-solving skills which carry out in tourism. My responsibility is coordinating and promoting the activities where I successfully meet customer needs.Asevidence, my survey report proves that my monitor role is appreciable (Kim, 2017).

References

• Kim, Y., Kim, M. and Mattila, A.S., 2017. Corporate social responsibility and equity-holder risk in the hospitality industry, Cornell Hospitality Quarterly, 58(1), pp.81-93.
• Mayseless, O. and Popper, M., 2018. Attachment and leadership: review and new insights, Current opinion in psychology.

Introduction

Travel and Tourism is a larger part of the hospitality industry which provides necessary and preferred goods and services to travellers. This report will focus on the nature and trends of tourism on an international scale. Tourist generating and receiving countries will be investigated in this report to identify the key characteristics of these. The report will also investigate the reasons for generating global tourism and receiving areas. The report will also compare the global tourism destinations on the basis of life cycle, growth and strategies used in the destinations. International organisation for tourism will also be considered in the report to identify the role and responsibilities of these organisations for growth and development of tourism. At the end of this report will identify the threats, challenges and issues in the context of the future development of global tourism. 

LO1

P1 Interpret statistics to accurately present an overview of the nature and trends of tourism on a global scale

It is significant to identify and analyse the nature and trends of the tourism industry in the international market. The nature of tourism is closely linked with travelling which also includes regular change and development in the tourism sector. The development of activities created as a base of a group of people as a traveller.Travel and Tourism is part of the service industry. It includes sectors which provide accommodation, food, beverage, distribution and sale services. “The tourism consultant network” helps to improve productivity, employment generation, income, social development and economic growth. The nature and trends of tourism are:

• Tourism is the fastest growing sector of the world with bookings of $1.6 trillion approximately in 2017 (Zaei and Zaei, 2013).
• 10% of the world’s job is linked with the industry of travel and tourism (Lenzen, et. al., 2018). 
• Tripadvisor is the organisation of travel and tourism which recorded around324 million monthly visitors in 2017. 
• Booking.com is one the most popular for tours and travels in the world which has recorded approximately 443 million visitors in May 2018 (Blanke and Chiesa, 2013).
• 10.4% of the gross domestic product (GDP) globally in 2017 is contributed by travel and tourism with an increase of 4.6% from the previous year (2016). 
• Comparing the first six months of 2018 with the first six months of 2017, arrivals of international tourists grew by 6% worldwide (Assaf and Josiassen, 2012). 

P2 Investigate the characteristics of key tourist- generating and receiving areas of the world

Characteristics of key tourist- generating and receiving areas of the world

Characteristics
Location	Location is very important for attracting tourists to a destination. People mostly like the location which they have not seen in the place they live. Like in America the presence of historical monuments are very less, so American go to the places where they can see historical monuments like India.
Climate	Climate is another important which can attract tourists. For example, people who live in a cold place might want to go to a place which has a normal temperature, and people who live in warmer places might want to go to a colder place.
Environment	Environmental factors can make a major impact on tourists. People who live in a place with high technological structure might want to relax in a place with greenery.
Culture	Many people are excited to know and acknowledge the different cultures of the world. For those who want to know more about different cultures of the world will be attracted by the places rich in culture.

Tourism is the growing industry for many countries in the world. It generates revenue for local economies (Lenzen, et al., 2018). It helps to improve an area of developing a tourist industry and an increase in employment. Entrepreneurs and commodities are reinvesting the amount in the local geographical area.It ensures that construction, maintenance, infrastructure is provided according to tourism. It does not affect the community and local resources of society. 

The most influencing demand for tourism is the availability of money. Countries with the well-distributed income and value of income have a good rate of generating tourists. Countries like India have a twisted distribution of income some are highly wealthy whereas some are very poor, so for people who are wealthy can afford travel internationally but poor people cannot. Also, as India is very rich in historical monuments, so it is highly tourist receiving country. 

The exchange rate is also a major factor in the tourism industry. Exchange rate variations are vulnerable to the cost of tours significantly. Tourists from countries like America, Australia, and New Zealand have high currency rate, so they have more to spend when they go to the Countries with low currency rates like India and Sri Lanka. 

M1 Analyse how the scale and nature of tourism on a global level has been influenced by the emerging economies

The scale and nature of tourism on a global level has been influenced by the emerging economies. The tourism industry in many countries is reflected as the essential part of the development of the economy. It creates financial wealth as well as social impacts. Tourism is the operator of employment and wealth in the economy. Wealthy states have a vast number of tourists; it helps to generate a large amount of money from tourist activity. Subordinates countries obtain a small amount of money from tourism activity. Tourism industry influenced the source of foreign exchange, employment opportunities, and source of public as well as private income, cultural exchange and publicity of nation in the economy.

LO2

P3 Determine specific reasons for the growth of key global tourism generating and receiving areas of the world

Tourism is a continually growing sector which generates employment opportunity and wealth maximisation in the economy. Below are a few reasons for key global tourism generating and receiving areas of the world.

Stimulate GDP Growth – The travel and tourism sector contributes more than 10% in GDP of the economy. It helps to establish a relationship with foreign traders and increase in import & export. As the GDP of the country starts to grow, the government of the country starts to build more plans for the development of tourism in the country.

Boost International Investment –In terms of foreign direct investment, the Tourism industry is the second fastest growing sector. The change of currency from a country to another is enhanced by the growth of tourism in the country. So it is important to develop the tourism activity in the country with low currency rate and highly attractive destination place.

Drives Infrastructure Development –Tourism industry develops that includes improvement in basic infrastructures, such as airports, roads, water supply, and medical services (Scott, et al., 2012). 

Create job opportunities –Tourism industry is one of the largest employment creators in the economy. It provides many job opportunities to unemployed people in different areas (Hall, et al., 2013). With the growth of tourism activity in the country, employment also increases to fulfil the needs of tourism activity.

Promotes inclusive growth –Tourism industry promotes labour-intensive techniques. It creates a large network of people to connect with the supply chain which is important for the development of the country. 

Strengthens Rural Communities – Tourism sector supports the people of the rural area by providing job opportunity to rural youth and minorities. The people who live in the rural area have very low sources of income and with an increase in tourism in the country will open many sources of income for rural people. 

Revitalizes urban area – Tourism industry helps to improve in an urban area which creates employment opportunity, improvement in infrastructure and profitable investments (Boes, et. al., 2016). 

P4 Compare and contrast the differences between a range of emerging global tourism destinations in relation to stages of the destination life cycle, factors driving growth, and strategies employed

The destination for tourisms is dynamic. This range of emerging global tourism destinations in relation to stages of the destination life cycle used to explain their development and successive stages. The concept of destination development helps to discovery, growth, and expansion of the economy. The tourism industry is one of the largest contributors to the GDP of the world. It creates employment opportunity in the country.It improves the conditions of technological innovation (Scott, et al., 2012). It affects the social, economic and other factors. Tourism is a growth-oriented industry; it encourages the employment opportunities in the primary, secondary and tertiary sector. 

Cairo, Egypt because of the unique culture and attractive ancient history is attracting many people from different countries. The people of Egypt are also contributing to the growth of tourism. Tourism industry protects the intangible cultural heritage, performing arts, dance, oral tradition and music (Boes, et al., 2016). Unawatuna, Sri Lanka is also an emerging tourism destination because it is rich in cultural heritage, greenery, etc. The growing number of tourists in Sri Lanka is providing the rural people many job opportunities which help in the country’s growth.

A destination life cycle goes through five different stages which are development, involvement, stagnation, exploration, and consolidation. In the stage of exploration, the sites are visited by only a few tourists who are adventurous and attracted by a feature of nature. Then the destination moves to another stage which is involvement. In this stage, the attraction between the local community and tourists are limited, so the tourists only have basic services. Then the next stage is the development stage in which the growth of tourists increases in the destination and enters the stage of consolidation. In the consolidation stage, tourism becomes a major local economy component. The last stage is the stagnation stage; this stage is the effect of overpopulation in the destination which leads to the decrease of tourists in the place.

M2 Evaluate and compare the importance of different factors affecting and driving tourism statistical trends in a range of different global regions

The Travel and Tourism industry is the largest contributor to the GDP of the economy. It includes the direct impact of transportation, entertainment, and accommodation.Globalization has increased the dependence between people, economies, and countries. The global tourism industry is growing rapidly it handles new challenges of different sectors. Tourism industry helps in the expansionof business in the international market. Tourism has promoted economies and societies to encourage the transfer of goods, knowledge, and ideas (Buckley, 2012). Tourism sector promotes cultural awareness, traditions, and local cultures.The amount of money earned from tourism sector is used for development of infrastructure and services. Cultural factor also has an effect on the demand for tourism. Millions of people go on cultural tours to know the different cultures of other nations.

D1 Critically evaluate the impact of both key and emerging markets, and significant factors affecting global tourism

According to Hall, et. al., (2013), there are various factors which influence the running of the tourism industry. Few factors affect the tourism industry such as environment at the destination, economy of country and technologies. It includes environmental factors, socioeconomic factors, historical & cultural factors, religious factors and other factors. These factors affect the development of tourism. Environmental factor includes good climate and nature. Socioeconomic factor includes accessibility, accommodation, amenities and ancillary services. Historical and cultural factors state that tourists attracted to places of rich cultural heritage. People love to explore new places and destination which have famous ancient monuments and marvellous forts.

LO3

P5 Investigate the role and responsibilities of key international organisations in the development of global tourism

The global tourism is the fastest growing industry in the world and also one of the most significant sources for growing Gross Domestic Product and employment. Tourism is helping the countries to grow their economies by creating many job opportunities to the unemployed people of the country. 

WTM that stands for World Travel Market is the place for the professional of the travel and tourism where they get the latest insights, trends, and news about the tourism industry from all around the world. In the videos and blogs of the WTM insights the expertise professionals of travel sector from across the globe share their knowledge and skills. The WTM has created many business and personal opportunities from the events of world travel and tourism and made the network of business of tours and travels strong with the global reach.

IATA is the official organisation of trade for the airline of the world in which there are more than 85 nations that participate in this trade organisation. International Air Transport Association is the full form of IATA. For the carriers, a polled resource is provided by the IATA for creating the public service throughout the world for the industry of airline, routes and traffics, scheduling, and for standardizing the services of the industry of airline. 

WTM and IATA are responsible for promoting the regularity, safety, and economic in the air transport. They are also responsible for making strategies that can help the tours and travels companies to improve the tourism industry in every country. They analyse the problems that is arising and that may arise which can make the development of the global tourism and solve the problems together so that the development in tourism does not stop. 

M3 Evaluate the significance of key organisations in the growth and development of global tourism

The contribution of a highly acclaimed industry, travel and tourism to the universal economy has improved in the past period. North America is the main supplier of this area, which is closely related to North East Asia and the European Union. Due to its less industrial tourism, areas like North and Sub-Saharan Africa have very little effect. However, allowing for the World Travel and Tourism Council, some of the wildly increasing tourist terminals in Africa may be born, including Angola, Namibia and Zambia. This is probably due to the understanding of profits that can provide travel and tourism for a country’s budget, or due to the increasing popularity of low-travel destinations among global visitors (Goldberg, et al., 2018). It is not to say that the travellers are still not touring certain tourist destinations in their tourist destinations – the number of foreign tourists in the United States, for example, is still increasing each year and by 2018 more than 40 million Expected to be In 2015, the best-classified nation in Travel and Tourism Effectiveness was Spain with 5.31 out of seven. The directory was part of the “The Travel and Tourism Affordability Boom 2015: Development with Amazements”. In the report, the economies of the universe have been measured on the determination of their travel and tourism growth and its effect on the formation of jobs.

LO4

P6 Review the significance of various threats, issues and challenges to the future development of global tourism.

Below are some threats, issues and challenges to the development of tourism: 

• Tourism is a high tax business. Some communities outside the travel and tourism business understand how much a traveller pays. In some places, about 40% of the cost of the commodity comes from supplementary taxes. When the administration official claims that they should provide additional security features to the visitors, they habitually do not pay attention to the fact that visitors are not only spending the entire expenditure but also add money to the local economy through the payment of taxes.
• A trial will continue in political circumstances for the tourism trade. At the global level, tourism will continue to deal with more versatile and deceptive fundamentalist authenticity. For example, despite governments demanding that they support tourism, visa borders have developed more complex (Deery, et al., 2018). Apart from this, no nation-state can be free from street protests, terrorism, politically-based riots, official red adhesive tape or war. These situations not only provide poor marketing to the hosted area but make travel difficult and less attractive.
• Travel and tourism, which accounts for 9.8% of the domain’s GDP, has an increased quantity of women in the service, and fuel emerging from many emerging countries can play a key role in most of the 17 aims under the SDG (Hoogendoorn and Fitchett, 2018). Security, resource constraints, demography, corporate ethics and waste management are all such problems which will affect the particular nature, in which future travel and tourism will continue to work.
• The stress of binding states of poor portable conditions. Specific current influences that, despite being impractical at being stable, the journey is no longer stress-free. Not only is air tourism progressively problematic, but various forms of transport are no longer allowed. All types of travel and tourism industry have been barred from what they deserve and prices have increased in many. With these limitations, many parts of the business are from partial recruitments or poor consumer service. Yet these strains have not diminished in travel, but the likelihood of such a tendency is very high.

M4 Analyse the implications of significant threats, issues and challenges to global tourism

Tourism is one of the largest and fastest developing trades in the world. It is the main source of income for many areas containing developing nations. Environmental and economic threats generated by weather change have created serious concern between countries around the world. Along with this, there is a double connection between tourism and weather change. Weather is a major resource for the tourism trade and, more remarkably, tourism itself is liable for many of these weather and environmental problems (HeydariChianeh, et. al., 2018). This area is a non-negligible contribution especially for weather change through issues such as greenhouse gas emissions and physical effects on the nature of natural resources, environmental pollution and the nature of ecosystem deprivation. The tourism sector can play an important role in removing the global environmental tasks if the origination and resources of this region are fully converged and oriented towards this general objective.

D2 Make justified recommendations for Government and other international organisations for managing future tourism development in response to threats, issues and challenges.

As in the roles & responsibilities of International tourism organization, Thomas Cook,Travelodge &TripAdvisor is already discussed that how these organizations get developed and make growth in their sector, and how these will be important for the Tourism Consultant Network to make its services better in global tourism (Hassannia, et. al., 2019). The Tourism Consultant Network many issues, threats and challenges faced in the development such as taxes which are very high and this thing will reduce the number of tourists, so there are many suggestions to resolve these types of concerns to global tourism.

CONCLUSION

In this study, it was discussed about the nature & scale of global tourism and the data to exactly detect the nature and trends of tourism at that level. In this report characteristics of generating main travellers and achieving the areas of the world was examined, and also that how these things have influenced the developing markets. Its characteristic & growth of developing markets & purpose districts as assessed, in the development of the key role of the department was reconnoitre and also the issues & challenges to the global tourism in future development were evaluated. The whole points were discussed in the reference of Tourism Consultant Network.

REFERENCES

• Assaf, A.G. and Josiassen, A., 2012. Identifying and ranking the determinants of tourism performance: A global investigation. Journal of Travel Research, 51(4), pp.388-399.
• Boes, K., Buhalis, D., and Inversini, A., 2016. Smart tourism destinations: ecosystems for tourism destination competitiveness. International Journal of Tourism Cities, 2(2), pp.108-124.
• Buckley, R., 2012. Sustainable tourism: Research and reality. Annals of tourism research, 39(2), pp.528-546.
• Deery, M., Jago, L., Harris, C. and Liburd, J., 2018. 9 Work-Life Balance for Sustainable Tourism Development. In Collaboration for Sustainable Tourism Development, pp. 151-167.
• Goldberg, J., Birtles, A., Marshall, N., Curnock, M., Case, P. and Beeden, R., 2018. The role of Great Barrier Reef tourism operators in addressing climate change through strategic communication and direct action. Journal of Sustainable Tourism, 26(2), pp.238-256.
• Hall, C.M., Scott, D. and Gössling, S., 2013. The primacy of climate change for sustainable international tourism. Sustainable Development, 21(2), pp.112-121.
• Hassannia, R., VatankhahBarenji, A., Li, Z. and Alipour, H., 2019. Web-Based Recommendation System for Smart Tourism: Multiagent Technology. Sustainability, 11(2), p.323.
• HeydariChianeh, R., Del Chiappa, G. and Ghasemi, V., 2018. Cultural and religious tourism development in Iran: prospects and challenges. Anatolia, 29(2), pp.204-214.
• Hoogendoorn, G. and Fitchett, J.M., 2018. Tourism and climate change: A review of threats and adaptation strategies for Africa. Current Issues in Tourism, 21(7), pp.742-759.
• Lenzen, M., Sun, Y.Y., Faturay, F., Ting, Y.P., Geschke, A. and Malik, A., 2018. The carbon footprint of global tourism. Nature Climate Change, 8(6), p.522.
• Lenzen, M., Sun, Y.Y., Faturay, F., Ting, Y.P., Geschke, A., and Malik, A., 2018. The carbon footprint of global tourism. Nature Climate Change, 8(6), p.522.
• McCamley, C. and Gilmore, A., 2018. Strategic marketing planning for heritage tourism: a conceptual model and empirical findings from two emerging heritage regions. Journal of Strategic Marketing, 26(2), pp.156-173.
• Scott, D., Gössling, S. and Hall, C.M., 2012. International tourism and climate change. Wiley Interdisciplinary Reviews: Climate Change, 3(3), pp.213-232.
• Scott, D., Simpson, M.C. and Sim, R., 2012. The vulnerability of Caribbean coastal tourism to scenarios of climate change related sea level rise. Journal of Sustainable Tourism, 20(6), pp.883-898.
• Wood, R.E., 2018. Tourism, culture and the sociology of development. In Tourism in South-East Asia, pp. 66-88.
• Zaei, M.E. and Zaei, M.E., 2013. The impacts of tourism industry on host community. European journal of tourism hospitality and research, 1(2), pp.12-21.
• Blanke, J. and Chiesa, T., 2013, May. The travel & tourism competitiveness report 2013. In The World Economic Forum.

Introduction:

The task consists of the recruitment and selection process of the Healthcare United 2000. Healthcare United aims to provide best health facilities to the people of Australia. The report will include various methods of through which recruitment and selection process can be conducted in Healthcare United.

Task 1

1. The recruitment and selection procedure in Healthcare United 2016 is better than Healthcare United 2000. 

1. In Healthcare United 2000, the management analyzes the vacant position if it still requires to be fulfilled whereas in 2016, as soon as a job profile vacates, the management hires a new person. HR will imply all the legislative procedures required for the fulfilling of the vacant job (Furst, et. al., 2017).
2. For the successful recruitment and selection process, in Healthcare United 2000 the HR will analyse the description of the position with consulting the manager. In 2016 the HR possess the capability to determine the description and hire accordingly.
3. In healthcare United 2000, the advertisement procedure will conduct internally at first but in 2016, the management will advertise directly outside the organizational premises.

1. The areas which needs revision includes:

1. Use of updated technology- In 2000 the Healthcare United does not make optimum use of technology which needs revision in 2016.
2. Hiring of talented and skilled employees- In 2000 it does not focus on hiring of expert employees. In 2016, the Healthcare united plans to hire skilled and talented human workforce for providing quality services to its clients. 
3. Facilities in competitive environment- In Healthcare United 2000 it does not provide best facilities whereas in 2016, the Healthcare United aims to provides best facilities to its clients so as to survive in the competitive environment and achieve competitive advantage (Rocca, et. al., 2016).

1. The best practices in recruitment and selection process includes:

1. Keeping of record of the candidates’ information: Keeping a track of the information of the candidates helps in saving time and money. If the knowledge or skills of the candidate does not suit to the position he is working in then, the track can be useful to determine the other business area (Kim, et. al., 2017).
2. Social media: By using social media HR can reach and attract high range of talented candidates. By posting job vacancies on social media websites can capture focus of high number of people and hoardings, etc.
3. Emphasize on the culture: It is the duty of the HR to introduce the candidates with the company’s culture after developing the stronger branding strategy of the employer. The culture of the organization generally creates an image of the company and attracts more candidates (Jackson, 2016).

1. Development of recruitment and selection process includes:

• • Vacant position analysis: In this, the manager will ask the HR for the form of permission for position after notifying that the specific job is vacant. He then completes the section of ‘permission to recruit form’ with reasons of fulfilling the vacancy. The HR department will complete the procedure.
  • Position Description: It includes title of the position, objectives of the job, WHS components, qualification required, and terms and conditions. Higher executives will then sign off position description.
  • Advertisements: The HR department will create the advertisements to promote the Healthcare United and advertises through intranet and internet.
  • Short-list applicants: In this process, the administrative staff will collect the resumes and ask the HR to analyse the description of the job and select the candidates accordingly.

• Interview: HR will conduct interview of the selected applicants and organize documents. The HR will form interview panel in which there will be two HR members and one job related department.

• Interview applicants: The job related member asks the questions from the candidates, chairperson will provide the information to the candidate, the candidate gets selected. An approval is taken from the higher authority.

• Reference check: This consists of the calling by the manager to the applicant, giving the introduction and telling him about the purpose of call, asking of the questions from the applicant to know his skills and knowledge, asking about the personality of the candidate, and the HR will ask the manager if he have any problem with the candidate. Finally, the applicant will discuss about the references in the interview.
• Job offer: The HR will make a contract with terms and conditions and the employee will sign the contract. After signing of the contract induction program will be conducted (Tremblay, et. al., 2016).

1. Drafting of communication plan.

A communication plan helps in determining what the Healthcare United aims to achieve. Communication refers to transferring of the information that is important and required to be shared. A communication plan is drafted in following ways:

1. By determining and choosing the objectives and goals of the company.
2. Determining the targeted audience.
3. Determination of the key messages which are to be delivered.
4. Finalizing the methods and tools of communication.
5. Gain feedbacks from the receivers.
6. Time framing of the project.
7. Preparation of the budget.
8. Evaluation.
9. The manager will at 09:00 UTC, at C-61, Stephens Road, Footscray VIC 3011, Australia conduct meeting to form the policies and procedures which are necessary for the better operations of the Healthcare United, for the purpose of obtaining support from the HR. The manager will discuss the methods through which Healthcare United can make effective use of technology for the purpose of recruitment and selection process. The meeting will include discussion of the salaries, wages, incentives and benefits provided to the staff, communication process and methods will be discussed, the training process will be conducted for the staff so that they can get to know what is to be done and how the things is to be done, etc. (Theorell, et. al., 2015).

1. Evaluation of training on two procedures includes:

1. Ways of adopting the culture of the company: The Healthcare United provides training to its staff about the methods on how they should adopt the culture of the company. This helps in development of the staff members and influences them to work as per the expectations of the company.
2. Job profile: It is the duty of the HR to provide training to its staff members about the job profile for which they are being hired.

1. a) The recruitment and selection process includes methods such as posting of the jobs on social media, seeking referral from the employees, administering of the employment tests, interviewing of the candidates, online screening, aptitude tests, group discussion, personal interview etc.

1. b) The concept of outsourcing explains that the company outsources or hires an individual or another company for performance of the tasks, handling of the operations of the Healthcare United that have already been done by the employees of the company.
2. c) The purpose of employee contract and maintaining of the relations is to retain the customers and reduce employee attrition rate. This increases the goodwill of the company and increases the trust among the employees.
3. d) Legislations, regulations, etc. that affects the recruitment and selection process includes equality and human rights commission, employment of ex-offenders, general data protection regulation, fixed-term employment, etc.
4. e) The terms and conditions are important in recruitment because it helps in fair legislation in work and provides the employees fair working hours with pre decided salary. The terms and conditions are important to avoid future conflicts.
5. f) The psychometric test and skill tests are used in the recruitment process as it helps in hiring of the best suited person. It helps in selection of the employees and judge the qualities and skills of the employees.

Task 2

Part A

1. The key stakeholders in Healthcare United are patients, payers, providers, and policymakers. The need of HR in a year is to hire trained and skilled staff members who can promote the business of Healthcare United and making of the policies and procedures so that the operations of the business conduct properly.
2. Staffing plan of HR consists of identification of the needs of the staff members, resources required for the process of recruitment and selection process, and recommendations required for improvements in the process, HR makes the plan for the process of recruitment and selection and make it approve from the senior management.

Position title: HR Manager

Position reports to: Senior HR Manager

Qualifications – essential- MBA in Human Resource

Key objectives 1. Listening to the needs and concern of the employee. 2. Helps in the recruitment process. 3. Conduct an orientation for the new recruits. 4. Ensures a friendly workplace environment. 5. Sensitivity training

Key position functions  1.Analysis of job and design of job 2.Relation with the employee 3.Analysis of employee performance 4.Compensation and profit 5. Development of organization

Key selection criteria The position of HR Manager, for the individual having ability to make good and fast relation with the stakeholders or investors for their organization. They must have strong leadership quality. Analyse the environment and make changes accordingly.

OHS requirement Occupational Health Safety (OHS) This law important for employers and the other parties to access the management of company’s risk. It is a multidisciplinary area consists of care, wellbeing and healthiness of people at office.

Terms and conditions of employment Terms of employment consist of responsibility of their job, day, work hours, Dress code of organization, process of taking leave.

1. The head of the specific job description can be the specialist who can assist the process of recruitment and selection. He is the one who can identify the requirements of the employee according to the job.
2. The manager can decide a mutual time of 13:00 UTC at 1/9 Ashley ST, West Foodscray, VIC, to discuss the internal and external requirements and planning of the staff in order to follow the legislations of the company. The meeting shall be conducted to make optimum use of specialists who will assist the HR. The correct use of position descriptions can be ensured by the managers by determining the job description and skills required for fulfilling the need of the job. The role of HR plays a vital role in recruitment and selection process. They analyze the need of job, skills and knowledge required for the specific job, post the vacancies on various sites, conduct interviews, recruits the candidates, conducts various tests, conduct screening, finalizes the candidate (Daubresse, et. al., 2015).

Part B

1. The action plan consists of identification of the vacancies, development of the position description, development of the plan of recruitment, selection of the search committee, implementation of the recruitment plan, reviewing of the applicants, short listing of the candidates, conducting interviews, hiring of the candidates, providing them proper training so that they can know the method of performing their jobs. The recruitment and selection process is a time consuming process and an efficient member is required to conduct the process. The plan includes policies of the company to be followed by the HR while conducting the process.
2. The newly employed staff members shall be given proper training so that they perform their job effectively. The training program is required so that the employees do not make any mistakes while performing their tasks. The training helps in explaining the need of doing the specific task and helps in providing required knowledge and skills to the employees. The fresher should be given proper training by providing them coaching about how they can contribute in achieving the goals of the company.
3. In order to conduct the advertising with planning the HR requires to set objectives and goals, decide budget, conduct research to know the targeted customers and competitors, select the advertising strategy, ask the help of the professionals and finally develop an action plan.
4. Conduct or oversee interview: The internal and external planning is required to conduct the interview i.e. the HR of the company will hire the employee and ask the senior manager to take the personal interview.

Advice candidates of outcomes: The HR will give advice to the candidates about how they should attempt the interview and what are the policies required to clear the interview. The HR will explain the candidate about the policies and procedures of the company.

Job offer and contract of employment: The job offer consists of the offer letter which explains the job description and profile of the job. Contract of employment consists of the terms and conditions of the contract which will be signed by the candidate and HR of the company with the initial of the top executive (Melton, 2017).

Task 3

1. Induction is the process of introduction session for the new entrant in any group having common features. Induction is in the workplace or industry for the new employees where they can understand the company scenario. In Health Care United, an induction programme in a place for the employee will be work in an organized and consistent manner. Staff can be introduced for their new job and familiar with the environment as soon as possible.

Induction Process will make the strong learning power of staff. In this organization, the new staff will get trained if they don’t have skill according to their new post. It is useful to reduce less number of chances of error and reduce stress while working.

At the time of induction, they introduce their new employees to their current employee. This is an interactive session where people know about others and about their skill as well. The main purpose of induction is the new hires integrate into the organization and understand their work. It is a helpful attitude from the organization the new ones to settle down as soon as possible. It will provide benefit to both of them (organization and the employees). They get familiar with the rooms like in the health care united there are various rooms according to the respective facility. On the day of induction, they get knows what the work hours of the organization, who is the senior and with whom they will work with. An induction programme will need to be carefully planned by the organization which gives the maximum positive impact on new staff.

2.

Organization	Health Care United
Policy Statement	Reliability in Health Care, Dental care, Vision care, Insurance plans to the family, Medicare complements medicine plan, Medicare prescription drug plan
Objectives	Shape a consumer-focused assimilated primary health care system
Program Outline	Children health insurance program .It provides proper medical facilities to the eligible children.
Procedures	1. The HR team welcome new employee 2. Inform them rules and responsibilities 3. Interaction with the current staffs 4. Make friendly environment
Documentation	PAN CARD Passport Degree Qualification

Guidelines:

Title: Induction Programme

Contents: Objective of the organization, Training Management, Induction Programme, Documentation 

Introduction: Healthcare organization aims and objectives is to provide facilities by hospitals, clinic, community and health agencies spread their business all over the world. The objective of the induction plan is preparing their employee for the new environment in the workplace.

Induction Program

Title: induction programme

Facilitators: HR Manager, Senior Employee

Location: Sydney, Australia

Time:9 AM

Method of Delivery: Face to face in seminar hall in the organization

Induction training and support: Staff should familiar with the work. Proper understanding, specific knowledge. training task is according to the job if nurses are appointed they will train in caring for the patient.

Overseeing of probationary employees: This is the method where employee learn about the organization policies and boundaries.

3. When an organization conduct the new employee’s joiners and introduce their staff by using the guidelines for their relevant organizational polices and procedure of health care organization.  The heath care organization conduct training program and provide the guidelines to the new joiner’s staff they guide some points mentioned below:

-they inform that the first step they offer is pre-evaluation which means nurses will give this test which included questionnaires and checklists.

The other information is planned training related to gaps in their knowledge, practice.

The 3rdguideline is demonstration and return demonstration which included imparting theoretical and practical hands on training.

The other guidelines are providing the information’s about their policies, procedure which is related to their staff norms, rules and regulations.

The organization give the important information regarding their staff culture, take their introduction and provide information about their work position. 

The organization give some training programs about what techniques they use, what there polices, what norms they follow and how their timing, schedule, position they get and should know about all this relevant information.

Organization introduce their staff with the new joiners then visa-versa, the company also introduce their culture, environment, and describe which criteria they use for work so all this information will be provided by the organization.

-Check induction processes are followed across the organization.

After the induction program is completed the organization follow to monitor the induction processes which included heath care organization is: create a positive attitude towards their employees, develop new working relationships, set standards for new relationships, win business and organization loyalty, introduce new employees, and the last step is reduce the anxiety levels. All these steps are followed across the organization.

Oversee management of probationary employees and provide them with feedback until their employment is confirmed or terminated. The organization perform some policy on probationary employment with their employees and make sure that what are there polices is reviewed in departmental orientation. The organization informs probationary employees with the organization job description and departmental job and also let the employees know of any changes in their duties.  The management of organization inform to their employees and give instructions to them the points are given in below: they inform to their employees is that report to work in regular and timely manner, show them to their schedules of break and lunch period, employees inform to reporting sick leave use and their absences. The organization discuss that all employees should wear dress code, the appropriate conducted will be used. The last step is to provide probationary employees with ongoing feedback 

Conclusion:

From the above report it is concluded that the HR plays a vital role in recruitment and selection process and providing them proper training so as to retain employees. The report will include time and place at which the meeting will be conducted with the assessor to explain him the need and method of recruitment process. 

References:

• • Daubresse, M., Hutfless, S., Kim, Y., Kornfield, R., Qato, D. M., Huang, J., … & Alexander, G. C. (2015). Effect of direct-to-consumer advertising on asthma medication sales and healthcare use. American journal of respiratory and critical care medicine, 192(1), 40-46.
  • Furst, M. A. C., & Salvador-Carulla, L. (2017). Intellectual disability in Australian nursing education: Experiences in NSW and Tasmania. Journal of Intellectual & Developmental Disability, 1-10.

• Induction Framework for Clinical Research Staff,2016, National institute of Health Reseearch

• Jackson, E. C. (2016). A Quantitative Analysis and Theoretical Approach to Examine Nurse Education and Leadership as Important Factors of Performance and Staffing Outcomes Among Nurses in US Southern Region Healthcare Facilities(Doctoral dissertation, Trident University International).
• Kim, B., Miller, C. J., Elwy, A. R., Holmes, S. K., Coldwell, C. M., & Bauer, M. S. (2017). Staff perceptions implementing interprofessional team-based behavioural healthcare. Journal of interprofessional care, 31(3), 360-367.
• Melton, L. (2017). Evidence-Based Discharge Education Guidelines to Improve Adherence to Self-Care and Decrease 30-Day Readmissions for Older Heart Failure Patients.
• Rocca, C. H., Thompson, K. M., Goodman, S., Westhoff, C. L., & Harper, C. C. (2016). Funding policies and postabortion long-acting reversible contraception: results from a cluster randomized trial. American journal of obstetrics and gynecology, 214(6), 716-e1.
• Sarre,S. (2018) The challenges of training, support and assessment of health care support workers, International Journal off Nursing Studies,Vol:79, 145-153
• Theorell, T., Hammarström, A., Aronsson, G., Bendz, L. T., Grape, T., Hogstedt, C., … & Hall, C. (2015). A systematic review including meta-analysis of work environment and depressive symptoms. BMC public health, 15(1), 738.
• Tremblay, M. S., Carson, V., Chaput, J. P., Connor Gorber, S., Dinh, T., Duggan, M., … & Janssen, I. (2016). Canadian 24-hour movement guidelines for children and youth: an integration of physical activity, sedentary behaviour, and sleep. Applied Physiology, Nutrition, and Metabolism, 41(6), S311-S327.

Introduction

In life of a person, there are various stages where a person learns about many different things, some of them are related to his/her personal skills and some are related to professional life. So basically, Personal development refers to improvement or development of one’s personal skills and human skills like knowledge, creativity etc. Professional development is defined as the development or improvement of professional skills which will help in building career. Personal and Professional development is a journey of enhancing your skills for the development of company and a person and it will generate an ability to look beneath the depth of things and generate awareness about life. It will make a person flexible so that it can face all circumstances of life and can take decision easily.

Approaches to Self-Managed Learning

Self-Managed Learning is a term giving to the process of managing skills by own efforts or sometime with the help of any teacher. It is an important part of personal and professional development. A person can learn many things by surrounding and internet etc., management of all these different learning is known as self-managed learning.

Various approaches for Self-managed learning are:

• Setting goals and objectives: It is one of the best approach because it will lead a person to complete any task on time and also teaches time management.
• Interaction with successful persons: By talking with successful businessmen and attending meetings.
• Reading Books and magazines: Daily reading newspaper, magazines and books also leads to increase awareness about surrounding.
• Taking responsibilities: Leading a team and managing it, also doing team work teaches how to carry out a task in a group.
• Attending seminars and sessions: Attending workshops on various topics will allow a person to improve skills in different fields.
• Applying for online courses and certifications:  With the help of internet , one can take online classes and online certifications which will helpful for both personal and professional development.
• Using social media: Use of facebook, instagram , whatsapp and other social websites is helpful in interaction with people from various region of the world, that will also a beneficial part for adding experience.

As an assistant manager at Travelodge Hotel, for self-managed learning, I think setting goal and meeting with different people will be most suitable. While working on any project or mission, there is a specific goal which need to be satisfied so if we want progress in hotel then there should be a proper aim to be satisfied which can only possible either by individual or with the support of staff. Also hotel is a place where many people come and go while travelling, so interaction with them also gives us an opportunity to learn different things by their experience or by through their feedback for the hotel.

Ways of lifelong learning in personal and professional contexts

Lifelong Learning is defined as the overall learning gained by doing different activities throughout the life of a person. This lifelong learning can be done for increasing knowledge and enhancing skills in different fields. It can be done for the objective to gain success in career or to create an image in society and also for personal enhancement.

There are different ways for lifelong learning in personal and professional contexts.

For employees, lifelong learning is based on updating their skills and knowledge by giving them training and analysis their result on the basis of their work that will helpful for both employee and the company. This will generate modification of their skills.

Employees in the company mostly remain frustrated or depressed because of work or some personal problems that can be solved by providing motivation to them. That motivation can be given by posting poster or by motivational speech after a certain period.

By using this method of SWOT analysis in the organization, SWOT stands for Strength, Weakness, Opportunities and Threats. In this analysis, employee can know about his strengths and weakness. It will also allow them to know about opportunities and threats for them in future.

Employees can improve their communication skills that will help them to step towards various opportunities because mostly in every company, a good communication plays a important role to grow and achieve goals.

Other way of lifelong learning is by making a staff of different skills like waiters, cooks, receptionist etc. By doing this, there is sharing of knowledge and skills that will generate bonding and increase knowledge of one another.

Benefits of Self-Managed Learning to the Individual and Organisation

There are so many benefits of self managed learning to both a single person and an organization. As an assistant manager at Travelodge hotel, following are the benefits of self managed learning to me and organization:

• It will help in improving my communication skills and having good communication skills plays a very important part in hotel management because a good communication with customer will aid to hotel reputation.
• It will improve my presentation skills which will help me to suggest my views and put my ideas to higher authority and in front of employees. These ideas can help in better management of hotel and lead to better bonding with employees and increase in profit for hotel
• With the help of better communication and presentation skills, I can also lead a team that will generate leadership skills in me and which will help me to create a good team. Having a good team will lead to good team work and better management of staff.
• Self managed learning will help me to create business planning and help me to implement them because of good leadership skills and team worker.
• It will provide a better opportunity to always enhance my skills and knowledge which can be gained with the help of internet, books, surrounding etc. that will beneficial for both me and organization.
• A manager have to deal with many types of staff members and problems and they should be handled properly sometimes with patience and sometimes with actions so it will also generate problem solving skills in me.

TASK 2

2.1. Evaluate of own current skills and competencies against professional standards for a hotel manager and against organizational objectives of Travelodge Hotel.

As I am the manager of Travelodge hotel I have an responsibility for how to flow my skills which effectively used in the communication and that communication help  to all employees in organization. Evaluation of such own skill which is use for achieving goals and objectives are follows

• Communication skill:-I have a good communication skill which is effectively used by every employee. These communication skills should be effectively because its flows from top to bottom level in organization.

• Team Building skills:- I have an knowledge about the how to make a team, how to make a team leader, and how to develop the team leader skill in organization who chase the goals of organization. I have to have more spend time with my team to manage it and they are easy to share their problems.

• Problem solving skills:- I fully understand the problems which is flow in the organization by such steps are:

• I search about where the problem arises.

• I will take my own responsibility that how to solve the problems 

• I am  listening to all employees which have  a problem and help them to solve it

• Decision making skills:-  I will help to make a decision making in the organization

• I will analyze the situation.

• I will analyze the customer wants, need and demands.

•  Identify of own development needs and the activities required to meet them?

As a manager I play an important role in Travelodge hotel.  I have to develop my need and activities which is effectively used in Travelodge hotel to achieving our goals and objectives which are follows

• To develop managerial skill:- As a manager I have to develop my managerial skill which is used to make a procedure, processes and methods. It is the techniques to manage the work, solving problems, and flow a effective interaction.
• To be clear and learning concepts:-As a manager is the first step to clear what are the  objective what I have to do in Travelodge hotel on the other hand  I have to improve my learning concept. Learning concept  is an human concepts whom  have a power to learn and  understand the thinks which is useful in life and as a manager I have to clear my goals and objectives and follow the step of learning which is useful in Travelodge hotel. 

• Focusing on customer:- As a manager I always focus on the customer demand, what they need and want. Customer is a king of the market as a manager to think about the how to attract to our services, how to make feel them our services is better than other services and as well as knows about what the consumer behavior influenced. 

• Self motivation and team:- Self motivation is needed in life as a manager I am also a employees in Travelodge hotel I needed a self motivated first about goals and objectives  as well as I will prepared my team by the motivation and incentives too.

2.3. Identify development opportunities to meet your current and future defined needs. Which opportunities are available for you inside or outside of the hotel to improve your skill development needs?

Developing opportunities is considered with the prediction of the organization, management and employees that what are the current and future developing opportunities is needed. There are developing opportunities   are needed in current and future are followings

• Current needs:-Current needs is that opportunities which is require in present are;

• Ability to work in team:- It is an mandatory to have an ability to do work in team. Every opportunity gives changes to make a ability to work better, perfection and timely completed in a team. In a team make perfect team leaders who manage our team, who manage our team member according to his/her work and capabilities which is helps in future also.

• Good decision maker:- Every manager needed to have a   capabilities to take a better decision maker in organization for future work and organization goals and objectives.

• Future needs:- Future needs is an prediction about the what will do in future for better performance in the organization which provides better result in future by the such steps are following

1. Analyze the work performance according to the present work performance and capabilities.
2. Understanding the needs of   his/her customers according to the new generations and new technology which is requiring in future.

2.4- Devise a personal and professional development plan based on identified needs

 A personal plan and professional development plan is needed in every organization which is help to show to which strategy should be followed by every employees in the organization to achieving our goals and objectives 

• Learning styles and strategy: – As a human being learning concept is need in his/her   life but   learning style is mandatory in personal development and professional development too. Learning styles shows that how to do any work in management in different ways and attractive ways, Everyone  has a personal learning concept  and learning styles to collect a information and make a useful information and make a strategy in Travelodge hotel for achieving our goals and objectives which gives best result in organization.
• Development plan:– As a human being and employees personal development is needed  As a manager I  have to analyze  about the  current plan which is run in  the Travelodge hotel to find what are the advantages and disadvantages as well as what are the current performance by the management and  employees which are implies in the hotel which  gives our future result or not.

                                   The second step to developing the plan to find out the future need and opportunities which is needed in future planning.

• Evaluation the process:- Personal developing is must be in manager because manager  can think about the future goals and objectives. Manager first motive is that evaluate the settings of goals and objectives, setting about the targets, recognize about the strength and weakness, and implementation the plan in the hotel.

Task 3

3.1. Discuss the processes and activities required to implement the development plan that you prepared for yourself in task?

The processes and activities which is required to implement the development plan in the Travelodge hotel.

• Defining goals:- The first and foremost step is defining the goals of the organization is most important for me to flourish in my management  role at Travelodge hotel. I am capable to set my objectives and follow up to my steps for achieving goals at Travelodge hotel.

• Prioritize:-The second step is prioritizing it is my key goal because I am focusing on my goals with my some new skills. As a manager at Travelodge hotel I have to improve my communication skill, more confidence level and better relationship which gives a better result in Travelodge hotel.

• Understanding the strengths:-As a manager I have to understanding my strengths as well as my team strengths also which is capable or not according to our targets.

• Recognize opportunities and threats:- As a manager I have to recognize the opportunities  and remove threats to move ahead in the organization.

•  Develop a new skill:- As a manager  I have to develop my skills as well as my team member skills which is help in proper managing the Travelodge hotel. I have to learn new skills for move ahead a new stages as well as organization too.

Take action:-  As I am manager at Travelodge hotel I have to do the process  for take a action in hotel which is related to our goals and objectives.

3.2 Undertake and document development activities as planned

Implementing a plan requires so many steps from beginning to completion. As an assistant manager at Travelodge Hotel, a successful development plan is required to achieve goals and objectives.

For development activity, following are the process which can be used for undertaking and documenting development activities:

• First step is to train the employees by giving them various tasks and bounding them in a time period. This will help in generating a habit of doing any task within a given time and also result in learning new techniques and technologies which are used in current. This will keep the staff up to date and to go with world.
• Next step is to generate groups of employees with the different area of interest. It will help in creating team spirit and help in learning and studying of all the employees together. It also helps in doing research together.
• After that, keep staff under the mentoring of managers and administration. It will help in development of employee’s personal and professional development because the mentor and administrator will keep an eye on the staff and they can know better about the skills of employee and also get face to face idea about strength and weakness of the staff.
• The next step to consultation employees and administration.  By this, there will be proper interaction between the staff and the administration. This will help in telling employees about their strength and weakness also tell them about the skills they have to improve. That’s how consultancy helps in development activity.

3.3 Reflect critically on your own learning against original aims and objectives set in the development plan. Did you really learn new skills at the level you aim for them?

Whenever we set a goal and objective to do any task, there are so many hidden objectives needed to be fulfilled, and according to my experience the objective should be set such that it is clear to everyone and the hidden objective should also understood. The goals should have relevance to work so that it can easily achieve and it should under the capability.  If these goals and objectives are out of capability then it will generate a negative effect on the mind which will lead to frustration and stress. The aims and objective for development plan can be understood by using internet and other mediums of gaining knowledge; it will help in clarifying the process of achieving those goals and develop a path way to those goals. When I seen the aims of development plan, I have no idea about them then I tried to understand them, for this I used internet and library. While exploring, I realized that when we set any goal, it should be specific because confusing aim can lead to failure of the plan. And I also realized that exploring for any topic helps in learning various other topics which will help in achieving the goals. 

I really learned many skills like how to find useful content from the whole store of information, how to use research knowledge to achieve goal, how to do management and many more.

3.4 Updated Development Plan

1. Analysis of Organization: Firstly of all we need to understand how the company works for the development plan. The strengths, weaknesses, opportunities and threats it faces and which of these are urgent. Set goals in this stage that we need to achieve according to the organization.
2. Developing different strategies:  There are numerous strategies which would help me in developing a new plan. These include self-assessment (which can be done by either self or by asking a colleague) , assessing your skill levels, assessing organizational needs.
3. Analyzing Strategies: We need to see which strategies are helpful for us. Whether we have the resources that are needed to implement t these strategies. If we do not know what resources are available then we cannot be developing strategies.
4. Implementation: We need to commence the strategies we took in the earlier stage. Make sure that proper resources are allocated to the strategies that were undertaken accordingly. Also we need to see that time taken while implementing these strategies is not that much. The need to learn time management is necessary in these strategies. In this stage we need to make sure that all of our goals are being achieved.
5. Evaluation: The last but not the least process is that we need evaluate these development strategies we have used. Keep monitoring them on a regular basis and if this plan is not going appropriately then we need to make few changes to the plan or revise a new plan altogether.

4.3 Evaluate and use of time-management strategies.

At Travelodge Hotels I have come up with some time management strategies to reduce the employee turnover and help the customer care. Time management strategies are basically meant to help us utilize time in an more better and efficient way. We have several time-management strategies to help us make the environment of Travelodge Hotels a more friendly and workable place.

1. How your spend time: Knowing how you spend your time is an important factor. It will help eliminate the time you waste on things that may not be important at that specific given time. Keeping an journal or even using apps in your phone for keeping track of how you utilize your time.
2. Know your works importance: A person should know which work should be given more attention and time according to its urgency. They should know if it is the right time to be doing that particular activity or whether there is an more crucial work at hand. Make goals each day to stay focused and not go off task.
3. Staying Systemized: People who do not know what they are doing or when they have to be doing that work often lead to self-dissatisfaction or under a lot of stress. Make sure you have an organized time table of what need to be done throughout the day.
4. Plan a List: Create an schedule of the things that are important, urgent, or unimportant according to your work. by doing this you will save a lot of time and your work will be more productive. Planning a day ahead is useful as it helps you eradicate non useful time things.
5. Do not procrastinate: Never procrastinate as it always will lead to your loss. If your keep on procrastinating one thing then an huge amount of work will pile up and you won’t have any time left.
6. Make yourself more focused: Be more attentive on the work at hand and not on something else. Make sure that you are not easily distracted by your surroundings or by something new.
7. Have a good life: this means that stay healthy and happy, a more healthy mind will be more focused and will keep your spirits lifted up.

Conclusion

Self management is an essential tool for growth of oneself. It helps a person realize what skills, goals, aims they need to achieve. it makes them realize the value of time and how important things are at different time periods. self analysis show us where our strengths are and what are our weak points and how to overcome them

LO1

Introduction

This task is related to the aims and objective of the globalization. It will talk about the plan which is made to make the successful. Scope, risk  and time will also be described below in this task. 

P1 Devise project aims and objectives for a chosen scenario. 

The assignment is going to show the project management plan of an organization. When an organization used to run unethically it will face backlashes. The organization was so distorted that the company owner and senior manager decided to re brand the company. The have decided to work under ethics and decided to be highly social. The manager has decided to propose a new project management plan for the organization (PETERMAN, 2018).

Globalization refers to the change from the self-contained environment to the more interacted environment. Globalization in business is the change in the business prospectus of a company restricted to any once country to more other countries where that business can do well. The Impact of globalization can be categorized into two parts: 01) market Globalization 2) Product globalization.

Market globalization helps any business to expand in other countries too. Due to the lower tariff rates it makes the consumer price for any product lower than ever and it helps any business to expand in foreign countries. It also means that he culture and the kind of people of any particular country should be considered as the culture of every country is different and it can hinder the product market.

Product Globalization: Product globalization is the purchasing raw materials and services of any particular product from different countries having lower raw material price and also to assemble in ye different country having lower labour cost .this is called product globalization. China is one of some countries which is famous for most of the company’s manufacturing hub.

Effect of Globalization: There are following effects of globalization on businesses:

It increases completion among the companies. This competition forces companies to increase their product quality which ultimately profiting the customers.

Every company needs to enhance the quality of their product because of the competition which overall raises the technology and also forces the companies to adopt more and more technology.

Due to good competition employment also increases people of different countries starts getting employment.

There are some negative impacts of the globalization also such as unemployment because companies are outsourcings their work from developed countries to the developing countries due to the less wages prices which led unemployment in developed countries.

Aim and objective of the organization: The main aim of the project is to rebrand the company to restore the organization (PETERMAN, 2018). The new company will have a fresh start and will follow ethics and socially reliable.

By the aim the company is going to follow some ethics such as:

1. To start a fresh business
2. To make company ethically correct.
3. To make company socially responsible.
4. To make the company expansion. 
5. To fulfill the needs and desire of the customers. 

P2 Produce a project management plan that covers aspects of cost, scope, time, quality, communication, risk and resources.

A Project management business plan:

Cost: To finish the total project some amount of finance is required which is called the aspect of the company or project. There are some aspects on which company cost is dependent on such as bills, risk estimation, and labor rates etc. a cost management plan is the plan which is used to control cash flow, to control the financial structure of the company. The project cost configuration plan is one of the most important phases of cost planning and it ensures that the budget of the organisation does not hinder (Kerzner and Kerzner, 2017). The cost management plan generally shows how an project is funded, controlled and executed.

Scope: If any organization is working spending money and time on any project plan, if it did not have any scope to, it should not be done. A big challenge which encounter on to a new project is the future scope of the project. Project scope is a part of project which determines the list of documentation and deliveries such as goals, features and figures. It is to be noted that scope can hinder the project in both positive and negative way. Before explaining what are the project scope it should be known about what the product scope are. What is the requirement of the product, if the requirements of the clients are fulfilled then only the future scope is good?

Time: There is basic time required to work on any plan. This is considered till the end of the project. There is a direct relation between the result and the scope of the plan. It is one of the 10 knowledge areas to a project management. It is the discipline of a project manager to work in the given time. There are 7 processes in project time management in a business project.

• Plan schedule management
• Define activities
• Sequence processes
• Estimate activities
• Estimate activity Durations.

Project Schedule: It is the step where policies, procedures and documentations needed to manage the schedule of the business. The output of this planning is to make a schedule of management structure (Kerzner and Kerzner, 2017).

Define Activities:In this area,  data collect is done and prioritise the work into day to day tasks. The main output of this step is you will come with a list of day-to -day tasks.

Estimate needful resources: In this segment, before going to start the work first organizations need  to understand what are the resources required to achieve the needful. What are the human resources equipment required?

Estimate Durations: Every task during a business project has certain time required or a certain importance been given to the works. Analysing which work or task require how much duration.

Sequence Processes:In this segment they will have to Prioritise the work in a manner in which the work which is important and require less time and engagement.

Quality:  The quality management is required to ensure that all the work is going in an efficient way.

Communication:  The system of monitoring, planning and implementing of communication in and organization is termed as communication management.

Risk management: In a business management project, it is the necessary steps taken to counter the risk in any project of any organization and also to nullify the possible risk in the future projects (Kaplan, and Mikes, 2016)

Resources: Resource availability, resource utilization etc. are comes under resource management. The most important thing is the allocation of the resources.

P3 Produce a work  breakdown structure and a Gantt chart to provide timeframes and stages for completion.

As the company wants to re brand there are following steps for the work break down structure:

Step 1: Initiate the definition of the complete scope of rebranding, to provide what are the requirements to achieve the future scope defined.

Step 2:  for carrying the re branding program the ability to provide the work should to assigned in the project.

Step 3: Set up an aligned business for the project. Before rebranding to counter any financial issue arising business has to be align properly. 

Step 4: Analyze the amount of achievement of the particular task in the project.

Step 5: The information should be collected, defined at different levels.

Step 6: Analyze whether the rebranding will affect the organization in a positive way.

Gantt chart:

A Project business management Plan:

The Project of rebranding the organization goes through number of steps which are:

• Permit the definition of the scope of re branding.
• The senior manager who thinks that the rebranding of the company will affect the organization is a very positive way will provide the future aspects of the company.
• For carrying out the program, the ability of work will be provided in the project.

• • • • • The total steps will take place how the rebranding will be done what will be the steps to achieve.

• Set up a Controlled frame for rebranding.

• • • • • The project manager will have to take some measures to control the risk which will be facing in the project.

• The information should be collected at appropriate levels of the organization.

• • • • • The managers will go through the positives and negatives of the business plan and will analyze it. The research will be conducted by the organization in a qualitative and quantitative way (Unluer, 2012).

• Analyze whether the Rebranding will affect the company in a positive way or not.
• Find out the problems and difficulties during the project plan.

(Figure 2: Gantt chart of globalization Project)

(Source: By Author, 2018)

M1 Produce a comprehensive project management plan, milestone schedule and project schedule for monitoring and completing the aims and objectives of the project.

Project management plan: There are many big and small advantages of a project management. A project management defines the reliability and scope of the business plan. The plan also finds out some major perks and limitations of any project. By the project management the manager can understand risks involved in the project. There are also certain limitations of any project such as: miss directing of any project, probability of any project etc. to establish the fact that the research is going in the correct way the project managers will conduct some small-scale research mainly on two bases the qualitative research and the quantitative research (Unluer, 2012). A bad quantitative research can lead to a bad production unit. It also affects financial condition of the organization.

(Figure: Milestone Scheduling of Globalization Project)

(Source: By Author)

D1 Critically evaluate the project management process and appropriate research methodologies applied.

 In any project management process aim and objective have been chosen. The project manager has to find out the objectives. By those objectives the project manager will start the business project. The basic aim of the project manager is re branding. A work breakdown structure has been built because it makes the work easy. The project manager can find out the milestones of the project. Therefore, a mixed methodology has been defined in rebranding scenario.

Conclusion

This is being concluded from the task about various resources which are used in making a business project successful. Various objectives and aims were set so that the theme of globalization can be justified in each stage.

References

• Kaplan, R.S. and Mikes, A., 2016. Risk management—The revealing hand. Journal of Applied Corporate Finance, 28(1), pp.8-18.

• Kerzner, H., and Kerzner, H. R., 2017. Project management: a systems approach to planning, scheduling, and controlling. John Wiley & Sons. 

1. 1. PETERMAN, R., 2018. What is Project Management? [Online] Project-management. Available at: https://project-management.com/what-is-project-management/ [Accessed 30 January 2019]. 

• Unluer, S., 2012. Being an insider researcher while conducting case study research. Qualitative Report, 17, p.58.