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 Customer Journey Map

Persona Description:

John Doe is a college student and he is living on the campus. He is currently working a part-time job at a local cafe near its place to support his studies. John enjoys outdoor activities and he is very passionate about photography as a career option. He usually spends his free time finding new places and taking beautiful moments with his camera. John dislikes complicated processes and highly believes in simpler means of buying things. He has recently desired an interest in interior design and is considering buying new furniture and decor for his room.

Purchasing Scenario:

John decides to purchase items for his room and make it more stylish. He starts by researching different furniture options online reading reviews and comparing prices. He is looking for affordable solutions that fit his budget. After proper research, John selects IKEA as his store to buy items known for its affordable furniture designs.

He searched on IKEA’s website and finds a compact desk with built-in storage compartments a comfortable chair and a space-saving wardrobe that perfectly fits his needs, and it is having great reviews which make him buy the items (Daunfeldt, et al., 2017).

The package arrives in the expected delivery time and John is excited about his new furniture. He follows the clear instructions provided by IKEA and manages to put everything together easily. The furniture looks stylish in his room. John is extremely satisfied with his purchase from IKEA and decides to share his positive experience on the company’s website. He leaves a review about the quality of the furniture. He also shares his experience with his friends who are also looking for affordable and stylish furniture options.

As John continues his photography journey and captures beautiful moments in his room he observes that the furniture from IKEA has enhanced the aesthetic look of his photographs. By this experience, he decided to take pictures for the company also for free.

 

 

Reference

Daunfeldt, S. O., Mihaescu, O., Nilsson, H., & Rudholm, N. (2017). What happens when IKEA comes to town?. Regional studies, 51(2), 313-323. Available at: https://www.diva-portal.org/smash/get/diva2:758390/FULLTEXT01.pdf

 

 

 

References:

 

 

 

Youth-related violence: School shooting; Date-rape

 

Hawkins, J. D. (2000). Predictors of youth violence. US Department of Justice, Office of Justice Programs, Office of Juvenile Justice and Delinquency Prevention

The author Hawkins reports on the youth-related violence that were becoming very common these days in every nation across the world. Hawkins further estimated that it turns out to be the most global public health problem. In this article, he clearly describes the determinants and predictors of prevailing youth violence.

These predictors are linked to the economic conditions that are closely related to the crimes. The positives and negatives of Juvenile detention centres were also been focused on how young people were sent to them rather than to adult prison for wrongdoing. Youth violence considered to be a major concern for the last 25 years in law and behavioural sciences. He describes Various sources that indicate the rise in youth violence. Based on the Estimation of USPHS in 2002, many youths have participated in violent conductions which leads to various injuries and killings of other people. So, the main concern from the law’s point of view is to decrease the minimum age of these offenders who tried to adults to initiate the violent juvenile. Many factors that are responsible for violence include various individual factors such as hyperactivity, concentration problems, restlessness, etc as well as peer-related factors such as delinquent peers, gang membership and delinquent siblings. Some family factors also led to violence like child maltreatment, poor family management practices and low levels of parental involvement (Hawkins, 2000). Some strategies that are suggested to manage this youth violence are as follows:

1) through the development of social and physical environment.

2) Through preventing the exposure of violence at the community level.

3) Norms should be implemented and values must be provided.

This author significantly describes how the relationship between youth violence and economic conditions could be managed to some extent.

 

O’Toole, M. E. (2009). The school shooter a threat assessment perspective. DIANE Publishing.

This article by O’Toole provided a static view of how killings were prevailing across the globe during the school shooting and many students were losing their life due to severe conditions. As this news prevails, all the administrators were worried and seek for a single answer, “is this incident taking place in their school?” schools should be a place where students can learn perhaps of the life under threat. The author also mentioned some key strategies that must be implemented to avoid such disastrous incidents of school shootings. Also includes the major steps that are a must during this type of incident.

It includes a severe armed attack on various institutions of education that consist of primary schools, secondary schools, and also universities and high schools. As school shooting might take place in any nation or any part of the world but is most prevailing in the states of America. As per the relative theories, the major factors that lead to this phenomenon include mental illness on psychological issues, Lacking supervision, and family dysfunction. Analyzing the attackers based on their effective motives includes persecution, bullying, threatened that is maximum, acts of revenge and several different reasons. Based on his theory it is also been analyzed that the most probable factor that force and lead an individual to commit outburst of aggression and severe criminal acts of violence is identified to be the presence of Immaturity prevailing among the individuals. There are also different types of typologies of school shootings that include Rampage shootings in which the main target is to attract the attention of the public as they are non-targeted attacks and are likely to be expressive. The second one is based on targeting individuals or school institutions as well and is known as mass murder. There is also a third variety of incidents that are termed as terrorist attacks in which the main purpose is a politically motivated attack undertaken with targeting school institutions or students as representative targets (O’Toole, 2009).

This article by O’Toole focuses on the people thinking about reducing the risk of issues as it is described through the essay project. Most people’s think only of the possible ideas to solve the issues perhaps not acknowledging the actual cause and the impact of the issues. With this article, the authors put forth the idea that one should reach into depth to seek effective solutions.

 

 

Martin, P. Y. (2016). The rape prone culture of academic contexts: Fraternities and athletics. Gender & Society, 30(1), 30-43.

The author Martin in this article examines the prevailing rape culture in convinced environments that includes social situations such as bars and societies and college parties. Rape culture is set to be the promoted norm in these societies. The rape culture that is a much prominent factor today is basically promoted by the prevailing gender lamination of our humanity. These gender roles are assigned in humanity and men are treated and promoted as dominant and aggressive and these beliefs are accepted throughout the culture. Sexual assault is the leading problem or major issue because of the social development of gender guild parties where the priority is given to men and inclined to disobey and mistreat women in culture. Sexual assaults turn into various psychological effects on the victims that could be in any form like severe anxiety, depression, reduced self-esteem and sexual dysfunction and in some cases thoughts of suicide are also common. Based on this article of Martin, to prevent these sexual assaults primary prevention methods should be implemented (Martin, 2016). These include targeting the risk factors at the different phases such as individual, relationship, and community.

This article is considered to be as significant due to its focus given on the micro-defined levels including Fraternity parties on the college campus. To develop and implement a plan or policy for equal participation, it needs to understand the human scenario from the women’s perspective.

 

References:

Hawkins, J. D. (2000). Predictors of youth violence. US Department of Justice, Office of Justice Programs, Office of Juvenile Justice and Delinquency Prevention. https://books.google.com/books?hl=en&lr=&id=15zaAAAAMAAJ&oi=fnd&pg=PT1&dq=bibliography+on+youth+related+violence%27s+&ots=f-L8Fd24Tc&sig=if95gamKkPDrrCQptbiq0qeb8hg

O’Toole, M. E. (2009). The school shooter a threat assessment perspective. DIANE Publishing. https://books.google.com/books?hl=en&lr=&id=1V1A6KEalrIC&oi=fnd&pg=PA1&dq=O%27Toole,+M.E.+article+on+school+shooting&ots=8f7MI_fK1E&sig=l2qPSsbxaoNVgdWPG_Q_lKNyLVs

Martin, P. Y. (2016). The rape prone culture of academic contexts: Fraternities and athletics. Gender & Society, 30(1), 30-43. https://diginole.lib.fsu.edu/islandora/object/fsu:503242/datastream/PDF/view

 

Youth-related violence: School shooting; Date-rape

 

Hawkins, J. D. (2000). Predictors of youth violence. US Department of Justice, Office of Justice Programs, Office of Juvenile Justice and Delinquency Prevention

The author Hawkins reports on the youth-related violence that were becoming very common these days in every nation across the world. Hawkins further estimated that it turns out to be the most global public health problem. In this article, he clearly describes the determinants and predictors of prevailing youth violence.

These predictors are linked to the economic conditions that are closely related to the crimes. The positives and negatives of Juvenile detention centres were also been focused on how young people were sent to them rather than to adult prison for wrongdoing. Youth violence considered to be a major concern for the last 25 years in law and behavioural sciences. He describes Various sources that indicate the rise in youth violence. Based on the Estimation of USPHS in 2002, many youths have participated in violent conductions which leads to various injuries and killings of other people. So, the main concern from the law’s point of view is to decrease the minimum age of these offenders who tried to adults to initiate the violent juvenile. Many factors that are responsible for violence include various individual factors such as hyperactivity, concentration problems, restlessness, etc as well as peer-related factors such as delinquent peers, gang membership and delinquent siblings. Some family factors also led to violence like child maltreatment, poor family management practices and low levels of parental involvement (Hawkins, 2000). Some strategies that are suggested to manage this youth violence are as follows:

1) through the development of social and physical environment.

2) Through preventing the exposure of violence at the community level.

3) Norms should be implemented and values must be provided.

This author significantly describes how the relationship between youth violence and economic conditions could be managed to some extent.

 

O’Toole, M. E. (2009). The school shooter a threat assessment perspective. DIANE Publishing.

This article by O’Toole provided a static view of how killings were prevailing across the globe during the school shooting and many students were losing their life due to severe conditions. As this news prevails, all the administrators were worried and seek for a single answer, “is this incident taking place in their school?” schools should be a place where students can learn perhaps of the life under threat. The author also mentioned some key strategies that must be implemented to avoid such disastrous incidents of school shootings. Also includes the major steps that are a must during this type of incident.

It includes a severe armed attack on various institutions of education that consist of primary schools, secondary schools, and also universities and high schools. As school shooting might take place in any nation or any part of the world but is most prevailing in the states of America. As per the relative theories, the major factors that lead to this phenomenon include mental illness on psychological issues, Lacking supervision, and family dysfunction. Analyzing the attackers based on their effective motives includes persecution, bullying, threatened that is maximum, acts of revenge and several different reasons. Based on his theory it is also been analyzed that the most probable factor that force and lead an individual to commit outburst of aggression and severe criminal acts of violence is identified to be the presence of Immaturity prevailing among the individuals. There are also different types of typologies of school shootings that include Rampage shootings in which the main target is to attract the attention of the public as they are non-targeted attacks and are likely to be expressive. The second one is based on targeting individuals or school institutions as well and is known as mass murder. There is also a third variety of incidents that are termed as terrorist attacks in which the main purpose is a politically motivated attack undertaken with targeting school institutions or students as representative targets (O’Toole, 2009).

This article by O’Toole focuses on the people thinking about reducing the risk of issues as it is described through the essay project. Most people’s think only of the possible ideas to solve the issues perhaps not acknowledging the actual cause and the impact of the issues. With this article, the authors put forth the idea that one should reach into depth to seek effective solutions.

 

 

Martin, P. Y. (2016). The rape prone culture of academic contexts: Fraternities and athletics. Gender & Society, 30(1), 30-43.

The author Martin in this article examines the prevailing rape culture in convinced environments that includes social situations such as bars and societies and college parties. Rape culture is set to be the promoted norm in these societies. The rape culture that is a much prominent factor today is basically promoted by the prevailing gender lamination of our humanity. These gender roles are assigned in humanity and men are treated and promoted as dominant and aggressive and these beliefs are accepted throughout the culture. Sexual assault is the leading problem or major issue because of the social development of gender guild parties where the priority is given to men and inclined to disobey and mistreat women in culture. Sexual assaults turn into various psychological effects on the victims that could be in any form like severe anxiety, depression, reduced self-esteem and sexual dysfunction and in some cases thoughts of suicide are also common. Based on this article of Martin, to prevent these sexual assaults primary prevention methods should be implemented (Martin, 2016). These include targeting the risk factors at the different phases such as individual, relationship, and community.

This article is considered to be as significant due to its focus given on the micro-defined levels including Fraternity parties on the college campus. To develop and implement a plan or policy for equal participation, it needs to understand the human scenario from the women’s perspective.

 

References:

Hawkins, J. D. (2000). Predictors of youth violence. US Department of Justice, Office of Justice Programs, Office of Juvenile Justice and Delinquency Prevention. https://books.google.com/books?hl=en&lr=&id=15zaAAAAMAAJ&oi=fnd&pg=PT1&dq=bibliography+on+youth+related+violence%27s+&ots=f-L8Fd24Tc&sig=if95gamKkPDrrCQptbiq0qeb8hg

O’Toole, M. E. (2009). The school shooter a threat assessment perspective. DIANE Publishing. https://books.google.com/books?hl=en&lr=&id=1V1A6KEalrIC&oi=fnd&pg=PA1&dq=O%27Toole,+M.E.+article+on+school+shooting&ots=8f7MI_fK1E&sig=l2qPSsbxaoNVgdWPG_Q_lKNyLVs

Martin, P. Y. (2016). The rape prone culture of academic contexts: Fraternities and athletics. Gender & Society, 30(1), 30-43. https://diginole.lib.fsu.edu/islandora/object/fsu:503242/datastream/PDF/view

Social Media Reflection Assignment Template

Your Full Name: Chandan Kinger

Date: 2023-06-13

Online identity search, analysis, and reflection

Write a 500-word reflection about your online identity in the space below. As an alternative, you may record an audio or video reflection and supply a working, easily accessible hyperlink to the file. Include:

·         A brief summary of your social media use and how it may have impacted the search findings

·         How others may see you, based only what they would find in the online search results

·         Why online identity and having an up-to-date, positive, and professional profile on social media is important

·         Specific steps/actions you will take to change, improve, and maintain your online identity over the next 6 months.

Be sure to properly cite and reference in APA format any sources used.

 

Write your 500-word reflection here:

Summary of social media use

In terms of my social media account usage, I use approximately every present social media platform because it is like visiting new places to find and meet new people although not every platform is safe and secure. Some of the most common platforms I use daily are LinkedIn, Facebook, WhatsApp, Instagram, Snapchat, etc., and there are more that I use occasionally like Omegle. Whenever I switch my phone and use another id the result which has been shown are not related to my likes and preferences, because of the algorithm at which these apps and platforms are set they influence my search findings very much as it mostly shows items related to what I may like and dislike (LinkedIn, 2023).

 

 

How others may see me

When I have put my real name in google.ca the first thing that appears is a LinkedIn profile of someone with the same name and then other platforms next to it such as Facebook and all. It has been found that social media platforms are the first response to the asked question, which is a person’s name. I opened LinkedIn and in the activity section, it is showing a post that is 2 months old. The post was posted by someone by the name of Chandan Kings. It shows that the person is a biomedical engineer and I am not this which means that doesn’t show about me. I am not having any similar goals with it although I would like to say that the management of the social platform is quite interesting and informative. For my online identity a stranger will think he is just another random guy doing normal things, prospective employers will think a potential candidate is good enough to become part of their organization or a romantic partner may think as a TDG tall dark handsome someone to invest time in by looking at the online identity of mine.

Importance of professional profile

Having an online identity also an up-to-date, positive, and professional profile on social media is very important because it helps others to know more about me. In the case when there isn’t enough information available regarding who I am will be a major turn-off to someone genuinely interested in me. Moreover, it will put a negative impact on my profile which shows it is important to have a good social presence also.

Specific steps over the next 6 months

Some of the most common steps that I will take to change and improve my online identity over the next 6 months are as follows, continuously posting some of my achievements and moments at regular intervals, checking the current status of my profile and tracking it for the next 6 month to measure the success, defining who I am mostly in my social presence, and last but not least I will try to create a professional portfolio of mine that gives someone an idea of a responsible person rather than the casual individual. Additionally, some of the things that I can also do are as follows, engage in professional networking, maintain privacy and security, etc.,

 

Build a professional online identity and interpersonal relationships

Write a 500-word reflection on using LinkedIn for creating, developing, and maintaining a professional online identity and interpersonal relationships. As an alternative, you may record an audio or video reflection and supply a working, easily accessible hyperlink to the file. Also, take a screenshot image of your LinkedIn profile and paste it along with your reflection piece. (If you do not know how to take a screenshot, search the internet to find a result based on your computer operating system – i.e.  Mac or Windows). Include:

·         How using LinkedIn contributes to building your online identity

·         How using LinkedIn can strengthen interpersonal relationships and foster new ones

·         A list of the LinkedIn groups/communities you joined and why you chose them

·         How many people you are connected with on LinkedIn

·         Steps/actions you will take to improve and maintain your LinkedIn profile, make connections, and strengthen interpersonal relationships from now on (be specific!), and why it is important.

Be sure to properly cite and reference in APA format any sources used.

 

Write your 500-word reflection here:

Building my online identity

Linked In is a very powerful app or social platform to get in contact with other professional people, not like other platforms that are mainly focused on making relations LinkedIn is more of an app that helps someone in its professional presence around the world. Using LinkedIn has helped me in building my online presence. The platform has helped me to create a profile that highlights my educational background, work experience and professional skills. By making a good profile I can present myself in a way that is in line with my personal career goals. Recommendations from my colleagues and connections enhance my authenticity and professional reputation. LinkedIn provides opportunities to share relevant content articles and insights that are relevant to my industry. By posting and engaging on a regular basis with others’ posts I can put myself as a knowledgeable professional and contribute in discussions. This active participation helps in shaping my online presence as someone who is actively involved and passionate about my field. In this way, LinkedIn can strengthen interpersonal relationships and foster new ones.

 

 

Strengthen interpersonal relationships

LinkedIn is more than an individual’s profile by showing interpersonal relationships and helps in making new connections with professionals from related industries. With the help of this platform, I can connect with colleagues, classmates and industry experts. These connections act as resources for advice and collaborations with professionals from the field. By working with others and messaging I can strengthen these relationships creating a supportive professional network for myself.

LinkedIn groups/communities

To increase the benefits of LinkedIn I have joined several groups and communities that come under my line of work and also with my professional interests and goals. Some of the LinkedIn groups I am a part of include industry professionals, networking groups and other related networks. I chose these groups because they provide a platform for sharing industry info with similar professionals and makes me up-to-date with the latest trends and opportunities. Active participation in these groups helps me expand my network and learn from others’ experiences.

Connection on LinkedIn

In today’s time, I am connected with a good enough number of people on LinkedIn. It is not about the quantity of connections but the quality of relationships. Going forward I will take specific steps to improve and maintain my LinkedIn profile, make valuable connections, and strengthen interpersonal relationships. After investing time in this I have realized that having an effective or professional profile helps you a lot in your long-term goal and can also provide you with career-related help by getting relevant aligned recommendations.

Steps/actions to improve my LinkedIn profile

I will regularly update my LinkedIn profile with recent achievements, certifications and projects to keep it current and relevant to my career and life goals. This will go to involve things like adding new skills updating my profile picture and ensuring my summary accurately reflects my professional goals. By maintaining an up-to-date profile, I can present an accurate and current e image of myself to potential connections and employers. These are some of my personal viewpoints on the topic of social platforms and especially LinkedIn.

 

 

 

 

 

 

 

 

 

 

Paste a screenshot image of your LinkedIn profile below:

 

 

References:

LinkedIn (2023). 4 ‘Chandan Kinger’ profiles | linkedin, Chandan Kinger. Available at: https://www.linkedin.com/pub/dir/chandan/kinger (Accessed: 13 June 2023).

 

 

Pet Haven

Business Plan

Executive Summary

Product

Pet Haven company manufactures products for dogs and cats. Pet Haven company produced products like food, clothes, toys, and grooming kits for pets. The products are reliable and safe to use for pets.

Customers

The main target for Pet Haven is owners of pets. Especially owners of dogs and cats, as owners of pets need several things to take care of pets. the main things are food, clothing, and grooming kits for pets. Pet Haven provides suitable products for pets, pad store provides most of the things for pets with high quality.

Future of the Company

The Pet Haven provides the best quality products for pets, as we believe most people love pets. the owners of pets need things related to caring for pets. although the future goals of the Pet Haven company are very long-lasting. The main objective for the Pet Haven company is to reach more customers through the sale of products. The goal of the Pet Haven company is to build loyal customers with time by providing suitable and reliable products for pets.

 

 

Introduction

The Pet Heaven company manufactures the best and most reliable products for pets. The company mainly produces products for dogs and cats. The Pet Heaven company focused to establish a standard and reliable company. Pet Heaven provides a wide range of products and services for pets. Pet Heaven produces products by monitoring and assessing the main requirements of pets’ health and safety.  Pet Heaven’s main focus is to build relationships with loyal customers and focus on developing the best market strategies. Establishing best practices for managing all the activities related to producing products. It is very important for pets’ health and safety to use the best quality products and Pet Heaven’s main focus is providing quality products at affordable prices. Pet Heaven provides a wide range of products for taking care of pets such as food for pets, supplements, pets clothes, toys, and grooming products to take care of pets easily. Food and supplements for the pets are very important, and the owners of pets always ensures that the products are safe for their pets. Pet Heavens focuses on providing quality in their products and other services also which helps to create brand awareness in customers. Pet Heaven ensure that the company follows all the safety policies and procedure while performing a business operation such as producing products.

Company Description

Below written mission and vision statement are based on the company and its goal. All the information that has been provided below is well researched and authentic or original shows companies priorities and long-term vision.

Mission Statement

The mission of a Pet Haven company is to provide suitable products for pets, these products are safe for pets. Also, establish itself as the most reliable company for pet products.

Vision statement

The vision of the Pet Haven company is to establish a new store to sell products for pets.

Goal of company

The main goal of the Pet Haven company is to build trust between the customers and make loyal customers (Meeker, et al., 2015).

Objectives of the company

The main objective of Pet Haven company is to build brand awareness for many customers and establish a standard position in the market (Yam, et al., 2017).

Principal Members

Will Harrison — owner, designer, and the primary builder of Pet Haven

Dave Gates — business manager/bookkeeper

Jorge Lee and Chrysta Alison— builders, assemblers, and painters

Tracey Molly — webmaster and handles shipping for web, mail, and special orders

Legal Structure

A Pet Haven company is a sole proprietorship.

Market Research

Industry

Pet Haven company is associated with the companion animal product industry. Pet companies are considered the most suitable products for animals, especially providing the best products for dogs and cats. The company’s main focus is to establish a standard in the market and be considered the most reliable company for pet products. The Pet Haven company produces various products for pets, the main products are food for dogs and cats, grooming kits, clothes, pet accessories, and pet supplements.

The pet product industry has a high growth in the market, as the owners of pets are getting more aware of the care of pets (Ford, & Despeisse, 2016).

Detailed Description of Customers

The main target of the company is owners of dogs and cats, as most people have dogs and cats. Pet Haven company has products for dogs and cats related to their health, grooming, playing, and other products. The Pet Haven company has increased its income range from $40,000-$100,000 in the last year. The company is also focusing on providing high-quality products, also the company is focusing to build trust with customers by providing good products. The company also provides a facility for taking care of pets in the absence of their owners, it is an effective way to establish the company’s standard position in the market (Jolink, & Niesten, 2015).

Company Advantages

The main advantages of a Pet Haven company:

  • Providing several product-line: this is to give the customer option to choose from or the best they want for their pet.
  • Safe, toys and accessories for pets
  • Reliable products
  • All the products are certified, high-quality products
  • 24/7 Open for purchasing: opening the store for 7 days and 24 hours will give an upper hand over the other competitors as there are no such facilities available in the area.
  • face-to-face purchasing of products for surety of products
  • Wide variety of products
  • Affordable prices: As the pet haven company directly take the products from the supplier and without any mediator that give the company to adjust the price as per the requirement or can set it below what others are offering so that a large audience can be attracted

Regulations

Pet Haven company ensures to work under rules and regulations.  The company follows the Food and drug administration to make sure the safety and health of animals.  The Pet Haven company ensures that all the products of pets such as food, and supplements are safe for pets.  Animal products come under federal and state government agencies to ensure that all the products for the animals are healthy and safe. The Pet Haven company follows the rules, regulations, and policies of The Pet Food Industry Association of Australia. All the products produced are certified.  The Pet Haven company has a license for producing products. Regulations also prevent health and safety hazards for animals. The Pet Haven company follows the safety procedure by ensuring labeling, and information of food and supplements products. The company also ensures to provide safe and fresh ingredients for products. Manufacture the products by providing exact information about the products (Priya, et al., 2018).

The Pet Haven company involves both imported and self-made pet food products by using the best ingredients. The Pet Haven company also assesses all the activities of producing the products to ensure the safe procedure of producing products. Regulation of the company also involves the inspection of product quality to make sure that products are safe for pets (Murthy, et al., 2015).

Service Line

Pet Haven is a pet store that aims to provide a wide range of pet products and services per pet owners’ needs. The focus is on making a Pet Haven that gives a welcoming environment for pets and their owners offering high-quality products and providing exceptional customer service (Friedmann, et al., 2015).

Product/Service

Pet Haven offers the following products and services to its clients and customers:

  1. Pet Supplies: Provide a wide range of pet supplies that includes food treats, toys, bedding crates, grooming supplies, and accessories for pets only dogs and cats.
  2. Pet Food: A variety of premium pet food brands that give importance to nutrition and different dietary needs including natural and organic options.
  3. c. Pet Care Services: Pet Haven offers professional pet grooming services to help pets look and feel their best. Pet Haven also provides pet boarding facilities where pets can stay in a safe and comfortable environment when their owners are on vacation or going to someplace where they cannot able to take their pets with them.
  4. Pet Adoption: Pet Haven partners with local animal shelters and rescue organizations for pet adoptions and helping pets find their loving homes. Providing guidance to potential pet owners so that they can take good care of their pets.

Pricing Structure

Pet Haven provides competitive and affordable pricing for our products and services which is not given by any other store. Prices may vary based on brand size and specific requirements. Below are some examples of pricing:

  1. Pet Supplies: Prices vary depending on the product, starting from $5 for toys to $50 for premium pet accessories.
  2. Pet Food: Prices range from $10 for small bags of specialized pet food to $60 for larger bags of premium brands.
  3. Pet Care Services: Grooming services start from $30 and may vary based on the size and breed of the pet. Stay services are priced per day starting from $25 (Perry, et al., 2022).

Product Lifecycle

Pet Haven keeps on monitoring market trends with future or upcoming trends and customer feedback to update and expand the product offerings in the best possible manner. It maintains a well-managed inventory it is to ensure a good supply of products while avoiding overstocking and resulting as per the requirement.

Intellectual Property Rights

Pet Haven has applied for trademark registration to protect its brand name and logo. Pet Haven is always on maintaining intellectual property’s uniqueness.

Research and Development

  • To stay ahead of the competition and meet customer demands Pet Haven engages in the following research and development activities:
  • Market Research: Pet Haven conducts ongoing market research to identify new and upcoming trends customer preferences and popular pet products. This information helps to make informed decisions about the product offerings it is to ensure that the customer will get the best possible service.
  • Customer Feedback: Pet Haven always appreciates giving valuable customer feedback through channels such as in-store surveys and online reviews. This feedback helps to improve products and services to meet the customer’s expectations and requirements.
  • Supplier Partnerships: Pet Haven has managed to get good partnerships with reputable suppliers and attends industry shows to stay updated on the latest pet products and innovations.
  • In conclusion, Pet Haven aims to be a one-stop destination for pet owners offering many ranges of products and services on the other at the same time prioritizing customer satisfaction and the well-being of pets. Commitment to quality, affordability and continuous improvement makes the pet haven different and unique in the pet retail industry.

Marketing & Sales

Growth Strategy

The Pet Haven company’s main strategies are:

  • Offer multiple ranges of facilities such as providing shelter to the pets in the absence of a pet owner.
  • Providing multiple ranges of products helps to increase the income of the company.
  • Establishing loyal customers for the long-term growth of the company by providing the best quality products and services to customers.
  • Establishing new stores in the market for future growth of the company.
  • Promoting and creating brand awareness in the market.
  • Providing affordable products to customers.
  • Product development for the growth of the company.
  • Focusing on the customers’ requirements for pet products (Lonca, et al., 2020).

Communicate with the Customer

Communicating with customers helps to build trust and loyalty. The Pet Haven company finds ways to communicate with customers are listed below:

  • Listen to their needs and requirements for their pet’s health and safety products.
  • Develop customer service to solve their issues and problems related to products or services.
  • Respond quickly to the customer’s complaints to resolve the problem of customers.
  • Communicate and listen to customers through phone calls, emails, or face-to-face.
  • Pay attention to the customer’s activities and reviews to understand and build relationships with customers.

How to Sell

The manager of the Pet Haven company monitors, all the activities such as producing products, and sales of the products. The manager also makes strategies and ideas to promote sales of the product. Providing shelter facilities by taking care of pets in the absence of pet owners is a way to attract customers and establish a standard and reputation in the market. the company also increased its income last year the company has earned good profit.

Strategies to increase the sale:

  • Affordable prices and providing discounts on the products.
  • Building relationships to establish loyal customers.
  • Identify customer needs and requirements.

 

Conclusion

At last from the above business plan this can be concluded that the Pet Haven store will have a high chance of success rathe this is based on the thorough research that has been done on the subject. All the points that have been covered in the business plan are very well researched and able to satisfy all the requirements of a new successful business. Major points of the research that includes the following thing in it company details, service line and last marketing research are based on the information gathered from observing the competitors and the latest information regarding the business. The reason behind the high chances of successful implementation of the business is based on the good research information regarding the business (Bulochova, et al., 2021).

Recommendation

Although the business plan has included everything in it moreover some of the important things that can be suggested for the new business implication in order to get the desired result are as follows:

  • Planning to work properly, and planning the objective, and goals helps to achieve the best outcomes for business.
  • Managing and implementing strategies for handling business operations.
  • Market analysis for improving market strategies.
  • Developing action plans for the betterment of business.

 

 

 

 

References:

Bulochova, V., & Evans, E. W. (2021). Exploring Food Safety Perceptions and Self-Reported Practices of Pet Owners Providing Raw Meat–Based Diets to Pets. Journal of Food Protection, 84(5), 912-919.

Ford, S., & Despeisse, M. (2016). Additive manufacturing and sustainability: an exploratory study of the advantages and challenges. Journal of cleaner Production, 137, 1573-1587. https://www.sciencedirect.com/science/article/pii/S0959652616304395

Friedmann, E., Son, H., & Saleem, M. (2015). The animal–human bond: Health and wellness. In Handbook on animal-assisted therapy (pp. 73-88). Academic Press. https://www.sciencedirect.com/science/article/abs/pii/B9780128012925000079

https://www.sciencedirect.com/science/article/pii/S0362028X2205520X

Jolink, A., & Niesten, E. (2015). Sustainable development and business models of entrepreneurs in the organic food industry. Business Strategy and the Environment, 24(6), 386-401. https://onlinelibrary.wiley.com/doi/abs/10.1002/bse.1826

Lonca, G., Lesage, P., Majeau-Bettez, G., Bernard, S., & Margni, M. (2020). Assessing scaling effects of circular economy strategies: A case study on plastic bottle closed-loop recycling in the USA PET market. Resources, Conservation and Recycling, 162, 105013. https://www.sciencedirect.com/science/article/abs/pii/S092134492030330X

Meeker, D. L., & Meisinger, J. L. (2015). COMPANION ANIMALS SYMPOSIUM: Rendered ingredients significantly influence sustainability, quality, and safety of pet food. Journal of animal science, 93(3), 835-847. https://academic.oup.com/jas/article-abstract/93/3/835/4563434?login=false

Murthy, R., Bearman, G., Brown, S., Bryant, K., Chinn, R., Hewlett, A., … & Weber, D. J. (2015). Animals in healthcare facilities: recommendations to minimize potential risks. infection control & hospital epidemiology, 36(5), 495-516. https://www.cambridge.org/core/journals/infection-control-and-hospital-epidemiology/article/animals-in-healthcare-facilities-recommendations-to-minimize-potential-risks/7086725BAB2AAA4C1949DA5B90F06F3B

Perry, E., Sutton, G. A., Haggag, L., Fleker, M., Blum, S. E., & Kaufmann, R. (2022). Pseudomonas aeruginosa isolation from dog grooming products used by private owners or by professional pet grooming salons: prevalence and risk factors. Veterinary Dermatology, 33(4), 316-e73. https://onlinelibrary.wiley.com/doi/full/10.1111/vde.13072

Priya, R. J., & Nandhini, M. (2018). Evolving opportunities and trends in the pet industry–an analytical study on pet products and services. Journal of Applied Science and Computations, 5(11), 1161-1173. https://www.researchgate.net/profile/Nandhini-Muniappan/publication/334824605_EVOLVING_OPPORTUNITIES_AND_TRENDS_IN_THE_PET_INDUSTRY_-AN_ANALYTICAL_STUDY_ON_PET_PRODUCTS_AND_SERVICES/links/5d42aaa74585153e59326c85/EVOLVING-OPPORTUNITIES-AND-TRENDS-IN-THE-PET-INDUSTRY-AN-ANALYTICAL-STUDY-ON-PET-PRODUCTS-AND-SERVICES.pdf

Yam, P. S., Naughton, G., Butowski, C. F., & Root, A. L. (2017). Inaccurate assessment of canine body condition score, bodyweight, and pet food labels: a potential cause of inaccurate feeding. Veterinary sciences, 4(2), 30. https://www.mdpi.com/2306-7381/4/2/30

 

 

 

INTERNATIONAL MARKETING PROJECT

 

Table of Contents

SECTION 1: Executive Summary. 3

SECTION 2: Opportunity. 4

SECTION 3: Marketing and sales plan. 6

SECTION 3: Execution. 13

SECTION 4: Company Overview and Team.. 14

SECTION 5: Operations. 17

SECTION 6: Financial Plan. 20

REFERENCES: 26

 

 

 

SECTION 1: Executive Summary

The company, GFT (Green Future Technologies), is a start-up that aims to reduce the carbon footprint of households and businesses by offering sustainable and energy-efficient solutions. The initial product line will include LED lighting, smart thermostats, and solar panels. The goal is to empower consumers to make environmentally conscious choices while reducing their energy bills.

The effective changes that could be enhanced by adopting the green future technologies in the field of technologies by the ideal customers in the targeted market would be admirable and have an approach to sustainability. All part of the initial products that were described, were internationally imported from abroad. This GFT (Green future technologies) is first introduced in California, and later it is imported to several other nations and Canada is one of those nations. Being a sustainability approach for energy efficiency solutions, it undertook several operations that include less damage or short-term effects to the environment and it includes the use of bioenergy, solar energies, etc. which were briefly described in the further sections. For its growth and evolving the idea of energy efficient processes, it would require to select the best possible target market and its targeted customers in the well-defined market. Based on the operations and approaches, methods used for financial planning were also described that would be effective in determining the overall portfolio of the people and their scenario in energy efficiency practices (Provornaya, et al., 2020).

SECTION 2: Opportunity

The products bring a new level of convenience and sustainability to the market. LED lighting is a cost-effective and energy-efficient alternative to traditional lighting, while smart thermostats provide automated temperature control and reduce energy waste. Solar panels offer a clean and renewable energy source, enabling customers to reduce their reliance on fossil fuels. By addressing the growing demand for sustainable solutions, it aims to capture a significant market share and become a leader in the industry (Zott, et al., 2011).

The business will be done in the current location after the successful implementation of the business and on the basis of its growth it would be expanded globally. To be more practical with the business that needs to be imported into Canada, several problems and issues must be addressed within the market sector to facilitate effective customer opportunities and servicess. The problems addressed include the selection of necessary products and services for the targeted market, improving the customer’s service, reducing the personal cost, decreasing time to market, improving the share of the market, and also addressing the complaints of the customers related to the services or the products. The products or services provided by the GCT are environmentally friendly and economically sustained and is reliable for the peoples to reduce the use of traditional methods of energy source that creates pollution and are not sustainable for the environment.

The targeted Market segment for GCT includes

The most predictable targeted market for GFT includes homeowners, small businesses, and mainly the companies that are engaged in distributing the electricity to the local areas or regions of that targeted market. With this selection of the targeted market in Canada, it could be understood that this scope and opportunity for renewable sources of energy will grow by the year 2024 and would be surely the mostly afforded source of energy source. But along with the identified problems, they need to be perfectly estimated and solved with the proper implementation of the policies and procedures in the targeted market(Ahn, 2017).

Commercial business will be a good option for it when requiring something fast and at low investment. Income-based higher-class people who have the potential to go for sustainability for their business are included in the market segment. It is the total available or addressable market which includes all the people or individuals who require that opportunity. A renewable source of energy is the most significant and valuable even for the present also, as fossils are going to be extinct in the upcoming years which then put the burden on the alternate source of energy, which would enable the growth of GCT business in the international market. By observing the rivals and new trends this will be handled. Having someone expert in the field and then

Ideal customer

These include the customers based on the targeted market as the products that were introduced in the targeted market are LED lighting, smart thermostats, and solar panels which contribute to being very effective and efficient in overcoming the problems that are faced by the people due to the traditional methods of energy sources. This source helps the ideal customers in various ways from reducing the extra cost of electricity as well as offers a pollution-free environment. Different mediums will be used to reach them which will include online and offline mediums.

It will be managed by an experienced person  in the field of this and the monthly will be as per the requirement.

Key customers

Those who are having the requirement of the product. Key customers are those peoples who are regular and trustable individuals who rather than focus on the price but will effectively focus on the brand and quality of the services and products that are going to be offered to them. So, for these key customers, the services must be introduced with quality achieving and develop necessary policies and procedures that could effectively be contributed to the success of key customer retention in the targeted market.

Competition with other competitors

With the development of technologies and opportunities, there is an increased scope for the use of renewable sources of energy and along with the increased demand, there is also an increased competition due to the more focusing nature on environmentally friendly approaches.

The problems that are addressed which are concerned with the ideal customers could be solved by the competitors in the target market by applying and implementing various strategies and with effective servicing and products. Some are as follows

1) provide effective and efficient technologies to the customers

2) Concerns of customers were fast and quickly solved (Poudyal, et al., 2019).

SECTION 3: Marketing and sales plan

Through this section of the international marketing planning, a detailed and brief marketing plan of the GFT(Green Future Technologies needs to be developed) needs to be described which includes various necessary services to be provided to its targeted customers in the meantime with the simulation of involving import and export transactions as a trader.

Features and benefits will be offered compared to competitors

In this, all the benefits and effective services that GFT could provide to get engage with the customers and eliminate the competitors that were discussed above include

1) provide renewable energy sources at an effective cost.

2) With focusing more on the quality of the service that rare customers want rather than focusing on the number of customers that require quantity.

3) Ensuring the optimum consumption of the required resources

4) facilitating cultural exchanges

5) Better application of the surplus production

6) Providing a higher standard of living.

7) International cooperation and world peace

A marketing plan that is going to be designed is based on the customer’s primary needs and wants, what they require from the company, strategies developed by the competitor, strategies designed based on competitors that could enable a customer to opt for GFT as compared with the competitor, and how other solution GFT could introduce in the marketing of the products or exports that were discussed.

Marketing and Sales strategies

Possible elements in sales and marketing include:

1) Product Strategy

As it is described earlier GCT includes renewable sources of energy that are going to be exported into the international markets. In the current location a complete business when come to the success it will be shifted toward the expansion by the medium of exporting the product. So, through the export of innovative products such as branded and effective solar panels, and several other goods as well that could help people in changing their habits of using traditional sources of energy. Also includes LED lighting, and solar panels and this will enhance your competitive strength with other competitors lagging.

Launching innovative products may be expensive and risky but its results are huge as the marketing of GFT (Green future technologies) is dependent on rich families and Canada resembles to be the country that inherits quality people(Cunningham, et al., 2019).

2) Pricing strategy

As it is discussed earlier the type of customer could be involved with us in the international market. Based on these customers various Pricing strategies could be set out in global countries to enhance the services or exports of the Green Future technologies into the new international market. The best method for sales generating in Canada for renewable resources products or services in the industry includes the Keystone mark-up method. As people with the requirement of branding products will reach more and more and would lead to a healthy profit margin.

Another way of marking price is value-based. Along with rich families, there are also many average communities present in the international market. Through pricing based on the willingness of customers, the revenue could be maintained and competitive pricing could be overall maintained. For trust-based customers, pricing should be appropriate for branded and effective technologies of energy resources.

Along with the above processes, sustainability would be the priority in every strategy as it is a basis that customers required.

3) Positioning strategy

A positioning strategy is based on composing brand awareness among individuals that were closely related to that industry. For effective brand marketing, the products must be produced and advertised in a way that they reach the customer’s mind and attract them towards the quality of the product. Various effective strategies that could be used for branding include-

  1. A) Customer service strategy
  2. b) Convenience-based strategy
  3. C) Price-based strategy
  4. d) Differentiation strategy
  5. E) Quality-based strategies

4) Place or distribution strategy

This includes various types of creative work that are required for the development of strategies to distribute the products of GFT (Green future technologies) that were exported to international markets like Canada. It contributes to the policies and procedures that were developed in the Green Future technology industry to get the products to the customers effectively.

This can be done through-

  1. A) Direct distribution process- it includes the distribution process done with the involvement of the manufacturer that works as taking orders and providing them with the products.
  2. B) Indirect distribution- In this process, various types of retailers and agents were involved and distributed the products of GFT (Green future technologies) through their marketing skills.

Various other methods could also be used for the distribution of products that includes Intensive, selective, and exclusive distribution.

5) Content marketing

This contributes to the promotion of the technologies and the services of the GFT globally with the help of providing information, tips, and advice to use that particular technology effectively with the help of content marketing on the necessary topics ideal or key customers are interested and requires education or information in the targeted market.

6) Promotions Or communication strategy

This process refers to the activities that are involved in the process of marketing to reach the target market or audience. Several strategies and communication tools would be very effective in promoting the updated and modified renewable resources of energy that are sustainable. These promotion tools may include-

1) Advertising of the branded products made with effective raw material

2) Direct marketing

3) Internet marketing

4) Public relations and sales promotion(Wassermann, et al., 2015).

Social influencer will be used for the promotion and the sales purpose of the product.

Sale steam will manage all the required things that is relevant to increasing the sale of the product. The cost will be enough to gain profit that will cover the manufacturing and transportation cost. There will no website will be used in it. We will pay third party services for the promotion of the product.

7) Customer journey strategy

This refers to the development of a plan that helps in enhancing the experience that the customers experience with GFT (green future technologies) from the beginning to their finish. This could be enhanced through the following strategies that are-

  1. A) Through identifying the customer’s engagement with the industry.
  2. B) Recognizing the present scenario of the customer’s journey.
  3. C) By developing new ideas and objectives customers strategy could be improved
  4. D) customer journey strategy could be made effective with correct investments.

8) Strategic alliances

This contributes to the working exportation of GFT (green future technology) products in the international market with the help of working with the competitors that are too much close to the customers in the targeted market. This would allow the company to get the necessary information about the customer’s behaviour and much more.

9) Selling strategy-

This refers to the start-up of the organization in an international market such as Canada and how the sales team contributes to closing the customers that could be made effective with the proper decision-making process, actions, and various innovative ideas. Sales strategies that could be used in GFT (Green future technologies) that were exported to the global market include-

  1. A) Increasing sales through online means
  2. B) Research and qualification of prospects.
  3. C) Demonstration of the product

SECTION 3: Execution

The go-to-market strategy involves partnering with local retailers and contractors to distribute and install the products. It will also offer the products directly to consumers through the e-commerce platform. The pricing model will be competitive and will vary depending on the product, with options for outright purchase, leasing, or financing. The marketing efforts will focus on educating consumers on the benefits of the products, leveraging social media and content marketing, and attending trade shows and events (Massa, et al., 2017).

The costing that has been assumed is based on the research done by observing the rivals and related things so that a budget can be prepared which is flexible and have an area for covering the error.

It plans to establish strategic alliances with utility companies and green energy organizations to promote the products and offer incentives for customers to make the switch to sustainable solutions. The product design and packaging will be aesthetically pleasing and eco-friendly, emphasizing the sustainability of the products. It will initially operate from a central location with a small team of dedicated professionals who share the vision and values.

It plans to establish strategic alliances with utility companies and green energy organizations to promote the products and offer incentives for customers to make the switch to sustainable solutions. The product design and packaging will be aesthetically pleasing and eco-friendly, emphasizing the sustainability of the products. It will initially operate from a central location with a small team of dedicated professionals who share the vision and values.

With the objective of sustainability in every part of the business planning for the marketing of renewable sources of energy in the global market, that includes various effective strategies like pricing strategies for different varieties of customers, product strategies, positioning strategies and so on that would be very effective in developing a targeted market, ideal customers and key customers for the quality-based products like solar panels, LED lighting and smart thermostats. As it is mentioned above local retailers and contractors were effective in distributing the products and services.

Various other strategies would also be effective in dealing with the marketing of energy resources in the international markets. Such as recruiting workers for getting help in undertaking several tasks. As well as, at every level of the marketing of the products and services, there is a requirement for the monitoring of the policies and procedures required for the sustained overgoing of the marketing through the global and international markets, so for all the procedures and for monitoring the business planning experts need to be hired in company and policies must be developed as per the requirement. Execution of the strategies was also required at the stage of technologies that were used for the sustained development of the business (Dudin, et al., 2019).

It also contributes to the use of valid and optimum strategies for selling and exporting services or products in the international market with in-line, online, direct and multi-level marketing which are the top priority in the modern world.

These operations would be a success in approaching the ideal and key customers where other operations might have failed to develop their product customer relations.

Sourcing and fulfilment of the products are generally with the manufacturing at the headquarters of the organization and that would be the effective approach for this business.

SECTION 4: Company Overview and Team

The mission is to create a more sustainable future for myself and the planet by providing innovative and energy-efficient solutions. I am the sole proprietor of this business.GFT (Green Future Technologies) will be the official name of my business, and it will be legally registered in Montreal, QC, Canada.

The estimated legal fees to start an LLC is found to be around $300 to $400

My role in the everyday business will include planning marketing, meeting with local distributors, setting up an E-commerce profile and uploading my products online for sale. I will have my family and friends from different fields to help me with the start of my business.

My team will consist of professionals with expertise in engineering, product development, marketing, and sales. It will be a flat organizational structure that fosters a collaborative and innovative culture. The team members will be driven by the values of sustainability, transparency, and social responsibility.

The external resources will be paid from the investment  amount and from the company profit fund.

Overview of the company:

They of the Green Future technologies have a flat structure and a C-level title so that the respected communication can be between the levels of the organization team.

Mission statement

The mission of the company is to provide services to the customer with a sustainable idea. The mission of the organization is “sustainable development”. The organization aims to provide the services in such a way that it will not compromise the requirement of future needs (Imbabi, et al., 2012).

Business structure and overview

As Green future technologies are Start-up Company it includes a flat structure and it is the sole proprietor as it is a member of the domestic limited liability company. The organization is owned by the unincorporated. The team has skilled in managing the structure for pricing of the supplying contractor.

The organization also has some external partners that affect the performance of the organization. Some of the external partners are marketing agencies and technical consultants.

Marketing agencies: Marketing agencies help to provide the strategies and plan for implementing the marketing agenda of the organization so that targeted market retention can be increased.

Technical consultants: They help to solve the problems of the organization related to technical issues.

The external partners are not involved in the business but they help to execute the business plan and have a list in the payroll of the organization. They are provided income for their services when they are involved in solving organizational problems but do not have a partner in the organization.

The team is required to develop the idea for the customer bagging. The team of Green future technology has the skills of clear communication and patience to increase the retention of customers. Having an empathetic team and flexible approaches the team is required to relationship with the customer so that the pricing of the product can be secure.

The business has partnered the local retailers and also with contractors to distribute the product installation. The pricing model is decided for secure price for the contracts supplying. Securing the contract supply needs to have the right people for the business plan. For securing the relationship it is required to have the balance equations and transactions for the strategic planning. This is the way to provide new value added in the strategic plan (Lorek & Spangenberg, 2014).

Company History

Green future technologies are a start-up company that involves services for import and export. It involves the services for trading. The company’s main focus areas from the past are related to sustainability. The company’s goals and ideas are for the growth of the company in the organization in a sustainable way.

Location

The company is located in Montreal, QC, Canada. The business also requires manufacturing facilities from the producer of products in large amounts. Handling the products includes the inspection types of equipment, control manufacturing system for the operation handlings the required operation in the organization. Probably need a minimum of 3000 square feet to receive, assemble, store, ship + office space. Warehousing: The warehousing required for storing the items that are used for transportation.

SECTION 5: Operations

It intends to operate the business through a combination of in-house and outsourced operations. The products will be sourced from reputable suppliers who share a commitment to sustainability and ethical business practices. It will have a robust logistics system in place to ensure timely delivery and minimize the carbon footprint (Massa, et al., 2017).

This will be done with the important stakeholders and the necessary share holder to get the desired results.

It will leverage technology to automate business processes as much as possible, including order management, inventory control, and customer service. It will use cloud-based software to streamline operations and provide real-time data analytics to make informed business decisions. At the start Excel will be used until the business rolling then some other things that be discussed will install for better results.

Technologies for the operation of the business:

It includes all technologies for the operating of the business like digital marketing which is required for the marketing of the business and managing the relationship with the clients. Using effective tools for the critical development of the business and providing the logistics solution in controlling the finances of the organization.

Sourcing and fulfilments:

The products are imported from the manufacturing industries through the use of the technologies transportation system including trucks and other kinds of the transportation system. Supply chain management systems are required for the delivery of the products. Sustainable products like solar panelling are distributed through deploying the tools and technologies. The energies are stored in the form of electricity (Domínguez & Framinan, 2013).

Distribution:

The microeconomics allocations are the required objects in the distribution of the products. The supply chain systems are used for the distribution of the products to the end users. Green channels are used for distribution purposes in the supply chain including the storage of products in the inventories, processing of the order, packaging, and final delivery Kersting, 2017).

Direct distribution:

The using of direct distribution involves the delivery of the products directly to the consumers and this includes wholesaling and providing the products directly to the distributors so that companies can directly sell the products in the hand of the customers.

 

Retail distribution

In this, the company will use the source products and manufacture the products for selling them directly to customers. The company can have multiple distributions that include wholesaling and selling it directly to customers. Retailing can be done when selling the products directly to the retailers.

Milestone and metrics

The milestones and metrics are required for the scheduling and taking a step on it for the development of the company revenues and business.  The organization manages the work statement through the milestones strategies and provides the contact for the complaints of the campaign.  These are the following milestones that are required to achieve the growth of the organization.

 Milestones Who’s responsible Due date When date
Launching of marketing campaign Marketer manager 24-04-2023 25-04-2023
Exportation channels Manager 24-04-2023 25-04-2023
Strategies for growth Manager 24-04-2023 25-04-2023

 

Traction of the milestones:

The traction involves creating the activity that is used to notify the milestones for attracting the possible investors and producing a plan for the milestones. Traction helps to speed up the business and accelerate the speed growth of the organization and helps to achieve the desired growth for the organization. It is a way of showing how the business is taking off in the market. Stages gates are the tractions goals for the organization and need to achieve for the growth of the organization.

Third-party logistics contain the management of warehousing so that the products can be transported through the use of the transportation system like trucks and two vehicles. 3PL method  will be used for finished product. If the products are transported to other countries then it is exported with the help of shipping by water and also using the airlines (Li, et al., 2018).

SECTION 6: Financial Plan

It will elaborate on the financial plan for the upcoming business project, but the initial capital requirements will be met through equity financing and other investment. The revenue streams will include product sales, installation fees, and maintenance services. It will prioritize profitability while reinvesting in product development and marketing initiatives to drive growth. The financial projections indicate a steady increase in revenue and profitability over the next five years.

Metrics for financial planning include the cash flow, Profit, and Burn rate. The company Future green technologies contain the metrics for future growth that includes climate risk, carbon emissions, and wastage of products (Hanssens & Pauwels, 2016).

Matrices for the benchmarks for the financial planners and used to guide the financial goals as well as objectives of the organization. Matrices for the organization track the issues that can hinder the objectives of the organization.

Climate risks are the factors in business growth that can hinder Green future technologies goals and agenda.

Climate risk is a factor that can hinder the development of the organization. It hinders the goals of the organization for sustainable development.

Total investment made during the year $ 100000
 The daily amount of money coming in $ 40000
The daily amount of money goes out $ 50000
Power consumption 20000 kwh
Total products be exported s 500 per day

Financial planning:

The initial investment required for the business:$100,000.

The products of Green Future technologies include LED lighting, smart thermostats, and solar panels. Some products generate revenue for the company(Xiao & O’Neill, 2018).

Sales forecasting for 1 year in terms of revenue

Products sales Jan Feb March April May June July Aug Sep Oct Nov Dec
LED lighting $ 1000 $1000 $2000 $3000 $2000 $5000 $5000 $5000 $3000 $ 3000 $400 $ 3000
Smart thermostats $ 5000 $2000 $3000 $4000 $3000 $2000 $1000 $3000 $2000 $ 4000 $4000 $5000
Solar panels $10000 $20000 $5000 $ 5000 $10000 $30000 $50000 $20000 $6000 $ 4000 $10000 $ 13000

Main expenses:

Transportation of the products is the required expense for the Green Future technologies.

Importing of products from other sources

Funding requirement:

Funding for the company comes from the government scheme for sustainability, and financial loans from the bank.

For funding purposes the collaboration with other partners and buying loans from the bank so that the financial plan can be met for the expense. This expense is to produce the profit out of the planning.

The initial amount started at $100,000.

The money is used in the import, export, and bringing of raw materials for manufacturing.

The financial planning includes all the expenses related to the company’s development and achieving its goals as well as objectives

Revenue sales forecast:

Jan Feb Mar April May June July Aug Sep Oct Nov Dec
Training $ 1000 $ 1000 $ 1000 $ 1000 $ 1000 $ 1000 $ 1000 $ 1000 $ 1000 $ 1000 $ 1000 $ 1000
Transport $2000 $3000 $1000 $3000 $4000 $2000 $3000 $3000 $4000 $3000 $2000 $2000
Product sales $5000 $10000 $ 3000 $5000 $6000 $7000 $8000 $8000 $9000 $8000 $9000 $10,000

Expense forecast

Jan Feb Mar April May June July Aug Sep Oct Nov Dec
Electricity $ 500 $ 600 $ 700 $ 500 $ 400 $ 400 $ 450 $ 400 $ 400 $ 460 $ 450 $ 600
Internet excess $1500 $1000 $1200 $1500 $2000 $1200 $1300 $1300 $1400 $1000 $1200 $1000
$

Profit and Loss Statement

Year
Revenue
Product sales $ 500000
Training $ 3000
Exporting material $ 50,000
Total Revenue $ 553000
Expenses
Electricity $700
Import expense $2000
Equipment $1000
Research development $2000
Marketing expense $8000
Total expense $ 14700
Profit $ 538300

Green future technologies have the generating sales by selling their product and transporting it to other countries and locations based on the requirements. The sales are also generated by providing training for the improvement in a sustainable way and giving information on how to produce sustainable development to other countries. The organization generates its revenue by the exporting its material to other places according to the requirement of the customers.

The expense for the Green Future technologies is due to using of electricity by the organization and using of the equipment in the generation of the products. Raw materials are also for the production of products this includes the expenses for the production. The expenses for the organization also include marketing strategies.  Marketing strategies are required for generating retention of the customer so that more revenue can be generated.

REFERENCES:

Ahn, K. (2017). The worldwide trend of using botanical drugs and strategies for developing global drugs. BMB reports, 50(3), 111.https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5422022/

Cunningham, M., Van Uffelen, L., & Chambers, M. (2019). The Changing Global Market for Australian Coal| Bulletin–September 2019.http://rba.gov.au/publications/bulletin/2019/sep/the-changing-global-market-for-australian-coal.html

Domínguez, R., & Framinan, J. M. (2013). A decision management tool: modelling the order fulfilment process by multi-agent systems. International Journal of Management and Decision Making, 12(3), 240-258. https://www.researchgate.net/profile/Roberto-Dominguez/publication/264817404_A_decision_management_tool_Modelling_the_order_fulfilment_process_by_multi-agent_systems/links/54fd85060cf270426d126d55/A-decision-management-tool-Modelling-the-order-fulfilment-process-by-multi-agent-systems.pdf?_sg%5B0%5D=started_experiment_milestone&origin=journalDetail

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