Student Full Name:					Student ID:
Trainer/Assessor Full Name:				Trainer/Assessor or Admin Signature:
Course: BSB50420 Diploma of Leadership and Management.
Unit Code: BSBCMM511
Unit Name: Communicate with influence.
Submissions:	❒ 1^st Submission	❒ 1^st Re-submissions				❒ 2^nd Re-submission
Due Date:			Date Submitted:

THIS PAGE HAS INTENTIONALLY BEEN LEFT BLANK

ASSESSMENT SUBMISSION COVER SHEET

Course Name: BSB50420 Diploma of Leadership and Management.

Unit Code/Name: BSBCMM511 Communicate with influence.

Student Full Name NMC Student ID

Trainer’s Full Name

Due Date Date Submitted

Submissions ❒ 1^st Submission ❒ 1^st Re-submissions ❒ 2^nd Re-submissions

Student Declaration

If there is any doubt as to the authenticity of any piece of my assessment, then I can be orally examined.
Assignments without cover sheets will not be
Cheating, plagiarism and other acts of academic misconduct are subject to NMC disciplinary
Penalties apply for late submission of assessments and that this could result in a Not Yet Competent (NYC)fail grade being
This assessment is my original work and no part of it has been copied from any other source except where due acknowledgement is
I understand it is my responsibility as a student to keep a copy of the assessment prior to submission, NMC takes no responsibility for lost in transit. If required, you may be asked to reproduce another copy of the

Student Signature Date

TRAINER/OFFICE USE ONLY:

Received by:

Signature:

Date Received:

Assessment Submission Cover Sheet

North Melbourne College Aus Pty Ltd ABN 85 136 626 956 CRICOS: 03266E, RTO: 22316 T/As North Melbourne College

Assessment Outline

Unit Code	BSBCMM511
Unit Name	Communicate with influence.

There are three (3) assessments required for this unit. To attain competence in this unit you must successfully complete all assessments and submit them on the due date specified by your Trainer/Assessor.

	Type of Assessment	Place of Assessment
Assessment Task 1	Written Questions	Classroom
Assessment Task 2	Practical activity- Conduct a meeting.	Classroom
Assessment Task 3	Practical activity- Present a proposal	Classroom

Resources

For this assessment, NMC ensures that students will have access to:

NMC workplace, office equipment and resources within NMC
relevant legislation, regulations, standards and code
examples of documentation relating to communication
case studies, where possible real situations
workbook
Relevant websites such as

https://www.mindtools.com/pages/article/newCS_85.htm https://www.youtube.com/watch?v=ihKXQbYeV5k&feature=youtu.be http://blog.ezinearticles.com/2011/03/formal-vs-informal.html

Support

The Assessor /Trainer will provide assistance / intervention during the assessments in the event that there is a risk of injury to yourself or from other students.

If you have special needs, you may be allowed reasonable adjustment in accordance with NMC Policies and Procedures which means there may be modifications in which the evidence is gathered. It could include alternative methods of assessment. However, it will not change the standards or outcomes you achieve. If you feel that you need any special considerations in relation to assessment of the unit, please speak with your Trainer/Assessor.

Unit of Competency: Overview

BSBCMM511 Communicate with influence.

Application
This unit describes the skills and knowledge required to present and negotiate persuasively, lead and participate in meetings and make presentations to customers, clients and other key stakeholders. The unit applies to individuals who are managers and leaders required to identify, analyse, synthesise and act on information from a range of sources, and who deal with unpredictable problems as part of their job role. They use initiative and judgement to organise the work of self and others and plan, evaluate and co-ordinate the work of teams. No licensing, legislative or certification requirements apply to this unit at the time of publication.
Elements
1	Identify communication requirements
2	Negotiate to achieve agreed outcome
3	Participate in and lead meetings
4	Make presentations

Performance Evidence
The candidate must demonstrate the ability to complete the tasks outlined in the elements, performance criteria and foundation skills of this unit, including evidence of the ability to: ■ participate in and lead at least two meetings ■ prepare and make a presentation to two different groups. In the course of the above, the candidate must: ■ communicate with key stakeholders to position the business to best effect including: ■ listening actively ■ understanding information needs of others ■ adapting communication to suit the audience ■ identifying suitable platform for presentations ■ presenting reliable information ■ designing the presentation to meet the needs of the audience ■ answering questions clearly and concisely.
Knowledge Evidence
The candidate must be able to demonstrate knowledge to complete the tasks outlined in the elements, performance criteria and foundation skills of this unit, including knowledge of: ■ industry, media and government organizations, events, and communication channels that are relevant to the organisation ■ cross-cultural communication

■ techniques for negotiation, mediation, conflict resolution and incident de-escalation

■ structured and inclusive meeting procedures

■ organisational policies and procedures relevant to:

■ presenting and negotiating

■ leading and participating in meetings

■ making presentations

■ communication tone, structure, style and impact on others

■ relevant organisational policies and procedures on confidentiality of information

●

Information and Instruction for Students

Read carefully all information contained in this assessment. If you are in doubt about certain part/s, please approach your Assessor/Trainer for further clarification. A Student sign off “declaration” is provided below which will be signed by you. This signifies the full understanding of the information/instruction herein mentioned.

These assessments are designed to assess your understanding of the unit and demonstrate your skills and knowledge. You are expected to complete these assessments in plain and simple (understandable/legible) English and must be submitted on the due date specified by your Assessor / Trainer.

In order to be assessed as Competent (C) in this unit, you need to provide evidence which demonstrates that you can perform the required competencies to the required standard. Competency depends on consistently demonstrating the skills, attitude and knowledge that enables you to complete workplace tasks confidently in a variety of situations.

This unit covers skills and knowledge required to Manage People Performance.

Submitting Assessment Tasks

You must submit assessment tasks with the provided cover sheet.

ALL tasks must be completed in plain and simple (understandable/legible) English. It is preferable that tasks submitted for assessment are typed. Where this is not possible or where room is provided on a paper for short answers, you must write clearly. Unreadable assessment tasks will be returned unmarked.

You must submit assessments on or before the due date. Extensions for individual assessment tasks may be negotiated in specific circumstances according to NMC Policy and Procedures. To arrange an extension you must speak to your Trainer/Assessor prior to the due date. Extensions due to illness will require a medical certificate. Extensions must be confirmed by the Trainer/Assessor in writing.

Assessment Outcomes

There are two outcomes of the Assessment Task:

S = Satisfactory and NS = Not Satisfactory (requires more training and experience).

You will be awarded C = Competent on completion of the unit when your Trainer/Assessor is satisfied that you have completed all assessments and have provided the appropriate evidence required to meet all criteria. If you fail to meet this requirement you will receive the result NYC = Not Yet Competent and will be eligible to be re-assessed in accordance with the NMC’s policies and procedures.

The outcome and feedback of your Unit Assessment will be summarized in the Unit Summary Result and this will be discussed with you by your Trainer/Assessor. To evidence that a discussion has occurred regarding the result and feedback, you will be provided a photocopy of the Unit Summary Result.

Re-assessment (Re-sit/Re-submit)

If you have NOT achieved Competency, you will be allowed to re-submit or whenever applicable will be given a supplementary assessment. The first Re-submission or Supplementary assessment will be at no cost. Second Re-submission will be charged in accordance with the rates specified in the NMC Policy and Procedure.

If you are requiring a re-sit assessment you must meet with your Trainer/Assessor to coordinate the resit requirements. Outcomes of the re-sit tasks and documentation will be stored in your academic file. Re-sit assessment may incur applicable fees in accordance with NMC Policy and Procedure.

Student Access to Records

Students have the right to access current and accurate records of their participation and results at any time. You may request to see your results on request by completing the Form 074 Record Access Form and submitting it to the NMC Office.

Appeals

If you have any concern and/or are not happy with your results;

Please speak with your Trainer/Assessor and you may be provided with alternate options of assessment in order to gain competency depending on initial
Your assessment may be reassessed upon
If you are still unhappy about your assessment results after following the steps mentioned above, you may submit a formal complaint in accordance with NMC’s Complaints and Appeals

Plagiarism and Assessment Dishonesty

NMC is committed to ensuring that all students behave with integrity when undertaking an assessment. Therefore, it is essential that you understand the principles underlying assessment integrity and behave in a manner according to these principles.

You must not present and/or paraphrase other people’s work without a reference;
You must not copy or partly copy other students’ work
You must not use phrases and passages verbatim, without quotation marks and/or without a reference to the author or a web page
You must not submit any assessable item that were already previously submitted as assessable item
You must not submit an assignment that was collaboratively done when it is intended as individual work

Please read the following information and please ensure you have access to and have read the plagiarism and assessment dishonesty policy. This policy can be found on the NMC website and is also discussed in your induction prior to commencing the course.

Students must adhere to the abovementioned to avoid plagiarism / assessment dishonesty. Otherwise, it will form as an academic misconduct which will lead to academic counselling, suspension or cancellation.

For more information, please refer to the Plagiarism and Academic Dishonesty Policy and Procedure available upon request at the Reception or download from the NMC website.

Assessment Cover Sheet

SUBMISSION DETAILS
Unit of Competency:	BSBCMM511 Communicate with influence.
Assessment Task	1. Written Questions
Student Name:
Student ID:
Student Submission and Plagiarism Declaration: By submitting this assessment to the College, I declare that: ● This assessment task is original and has not been copied or taken from another source except where this work has been correctly acknowledged. ● No part of this assessment has been written for me by another person. ● I have made a photocopy or electronic copy or photograph of my assessment task, which I can produce if the original is lost.
Student Signature: Date of Completion:
ASSESSMENT OUTCOME
Student’s overall performance is:		❑ Satisfactory ❑ Not Satisfactory
Comments/Feedback to the Student:
Assessor Declaration: I declare that I have performed assessment for this student as per the principles of assessment and collected assessment evidence in accordance with the rules of evidence. I further declare that to the best of my knowledge all evidence attached is the student’s own work. I also provided appropriate feedback to the student and have undertaken assessment integrity checks for plagiarism. ❑ I also declare that I have provided the feedback and discussed the result with the student.
Trainer/Assessor Name: Signature : Date :

ASSESSMENT TASK 1 – WRITTEN QUESTIONS

Instructions:

You are to answer the following questions on Communicating with influence. Your answers will form part of the evidence gathered for this unit.

Acceptable format for the answers of this task could be handwritten or typewritten. There is no restriction as to the length of the responses. If the space provided is not enough, you use additional papers. All work should be completed within designated timeframes.

Questions:

QUESTIONS

RESULT ACHIEVED

Q 1

In the workplace, and in life in general, you will occasionally encounter differences of opinion and will have to find a way of resolving issues and reaching agreement.

Satisfactory

❒ Yes ❒ No

ANSWER(S)

a) Explain two strategies you could use to gain consensus between the parties involved in the disagree

Ø Collaborating- It refers to working with another and trying to find a solution that satisfies the other person also. Collaboration means reaching the roots of the problem and trying to find out the alternatives that respond to them and find a creative solution. By adopting collaboration, differences in opinions can be minimized.

Ø Brainstorming- It is the technique of generating creative ideas in a group. In the brainstorming, all the team members share their ideas and suggestions, and the reasons for choosing that particular alternative. After that, the group prioritizes the available alternatives from highly effective to the least effective ones (Abiodun, 2014).

b) Explain two-issue resolution strategies you could apply in these situations.

Ø Accommodating- In accommodating, the person ignores his own concerns to satisfy the concerns of others. It involves self-sacrifice and obeying another person’s point of view. It might take selfless generosity and obeying another person’s order. Accommodation can be an effective way to resolve the issue.

Ø Avoiding- In this method, an individual ignores the fact or the which is the reason for the conflict. The individual look to avoid the negotiation. If the problem is not very important or irrelevant then people generally avoid the conflict (Abiodun, 2014).

STUDENT ASSESSMENT

BSBCMM511 – Communicate with influence.

c) If you encountered a conflict involving heightened tensions, explain how you could de-escalate the situation and mediate a resolution.

Answer. The following points should be considered to de-escalate the situation-

Ø Carefully Listening- The most important tool is listening. The superior should listen to their colleagues carefully to find out the root cause of the conflict. Once the reason for the conflict will be identify then try to find and solve the issue.

Ø Don’t blame each other- Superior should ensure that no one blames each other This makes the situation worse.

Ø Listen to other’s point of view- Good superiors are one who considers and listen to the second party’s point also. They should see both sides and try to understand the perspective of both parties. This will mediate a resolution rather than conflict.

Q 2

In almost every work role, there will be many instances where you are required to communicate information internally or externally.

Satisfactory

❒ Yes ❒

ANSWER(S)

a) List the key external stakeholders that your organisation communicates with on a regular basis. Be sure to include those communicated with in the regular course of business, as well as industry contacts or associations, media and government organizations, and event organizers.

Internal Stakeholders of an Organization includes-

Ø CEO’S

Ø Board of Directors

Ø Employees

Ø Managers

Ø Departmental Heads

Ø Shareholders

External Stakeholders of an Organization includes-

Ø Government under which the business exists

Ø Customers

Ø Traders

Ø Suppliers

Ø Creditors

STUDENT ASSESSMENT

BSBCMM511 – Communicate with influence.

For formal internal communications – such as the release of important project information or an announcement about changes to work practices – what protocols are you required to follow according to your organization’s policies and procedures?

Answer. Following points should be considered-

Clear Objective- The Main objective and the purpose of the communication should be clear. It should be clear that what information will be communicated among the employees.
Use of effective tools of communication- To ensure effective communication it is important to choose the appropriate tools to pass the information.
Clear Language- Make sure that the language of the information which has to be passed, should be simple and understandable. Complex and typical language will create chaos and confusion in the mind of employees.
Company Guidelines should be stated- The rules and guidelines of the business organization should be stated. So that every employee must be clear and follow the guidelines of the company and work within the company protocols (Derakhshan, et al., 2019).

For formal external communications – such as letters or emails to customers, company announcements, or communications with suppliers – what communication channels are relevant to the process at your organization?

Answer. Different channels are relevant for different users such as-

Suppliers- To communicate with suppliers, face-to-face conversation should be needed.
Customers- Emails, SMS, Company hoardings , advertisement, newspapers etc
Government- Broadcast media like television, radio, electronic communication, disclosement of final accounts through print media (Macnamara, 2015).

STUDENT ASSESSMENT

BSBCMM511 – Communicate with influence.

Q 3

In the workplace, you could sometimes be in possession of information which may be sensitive or confidential. Explain your requirements in maintaining confidentiality in these instances.

Satisfactory

❒ Yes ❒

ANSWER(S)

Ø Sign of non-disclosure agreements- The company should implement the policy of non-disclosure and an agreement should be signed by the employees to maintain sensitive information confidential in the company.

Ø Develop Clean Desk Policy- Leaving important documents, files, notepad, pen drives etc on the desk, have a threat to leak confidential information. So employees should clean their desks and lock all the documents before leaving the office.

Ø Provide education regarding security- The Ccompany should provide training and education regarding the security of the business. Employees should learn how to main a data and sensitive information confidential (Nissenbaum, 2020).

Q 4

Modern society is diverse and Australian workplaces reflect this. As a result, your communication skills need to be adaptable to suit the needs of different individuals and contexts.

Satisfactory

❒ Yes ❒

ANSWER(S)

a) Explain the principles of cross-cultural communication, providing examples of how you would demonstrate them in the workplace.

Ans.

The principle of cross cultural communication say listen to others and give time to explain own language and after listen you analyze similarities between both culture family ,work and talk same topic build trust and be non judgmental.

1. Focus on understanding – ask open ended question that is non judgmental take time to understand fact don’t show disagreement quickly.

2. Focus on similarities- find similarities between both culture. And talk on similarities for developing trust .

Give respect- keep open minded and don’t judge anyone in workplace speak everyone politely (Vogel, 2015).

STUDENT ASSESSMENT

BSBCMM511 – Communicate with influence.

Describe structured and inclusive meeting procedures that ensure all individuals have an opportunity to contribute.
Decide agenda of whole meeting.
Role of manger in meeting.
Decide topic of the meeting.
Invited people for meeting.
Find results and minutes of the meeting.

List three (3) best practice strategies for communicating effectively in the

Focus on listening.
Ask open ended question in team.
Understand point of view and don’t judgmental.
Being polite and prompt.
Sensing skill is important (Conrad, 2014).

STUDENT ASSESSMENT

BSBCMM511 – Communicate with influence.

d) List five (5) different aids or materials that you could use to improve the impact and effectiveness of your communications, particularly in the context of workplace presentations.

1. Thinks before you speak.

2. Develop Active listing skill.

3. Focus on body language.

4. Make your speech interesting.

5. Communicate complex sentence in short time.

6. Clarity in speaking.

Q 5

Satisfactory

❒ Yes ❒

ANSWER(S)

a) Describe a situation at work where you would be required to express views on behalf of your organisation to an external stakeholder or group of stakeholders.

Stake holder is shareholder mean a person who shows interest in your company

So handle this situation is manager of company.

Whole Knowledge of your product is necessary for this situation.

And good communication skill and identify the stake holder requirement is necessary

Sensing and understanding is more important for handle this situation.

STUDENT ASSESSMENT

BSBCMM511 – Communicate with influence.

b) In this situation, explain who you would consult and the process you would follow to get authorisation to express these views on behalf of the organisation.

You represent your organization so some skill is necessary for handle this situation decision making, communication skill and problem solving skill.

If your customer have in trouble you provide assistance and guidance ,

So being polite and understand situation and provide solution.

First of all you greet

Then ask how I can help you

Actively listing problem.

Then understand point of view.

And provide solution and thanks

You represent your organization in this process so don’t misbehave.

Determine the goal and thinking of stakeholder in this process

Q 6

When organizing a meeting to discuss ideas or proposals, explain why it is helpful to prepare summaries of key issues and possible options to be disseminated in advance.

Satisfactory

❒ Yes ❒

ANSWER(S)

Summery is a important part of meeting I helps in recall important detail that were disclosed in meeting.

Write important key word in meeting that help after meeting.

It is not only use in future requirement it is important for progress document

Summery is always valuable for future references and what will discuss in meeting all summery is write because anyone is unable to attend meeting . and all objective and important plan and result is write in summery for achievie goal. It is less formal version of meeting minutes. It is brief of project (Lewis, 2019).

STUDENT ASSESSMENT

BSBCMM511 – Communicate with influence.

Q 7

If you were required to make a presentation at your organisation’s AGM to highlight your team’s achievements over the past 12 months, who would you consult to ensure you prepared an appropriate presentation? List three different sources of information and advice you would consult.

Satisfactory

❒ Yes ❒

ANSWER(S)

In presentation you use verbal or non verbal communication for represent achievement.

In verbal communication emotional intelligence use, engage with audience, face expression is important, eye contact; voice modulation is important, best structure select for sentence.

You give information about your achievement , so presentation slide is make easy because audience know easy way and critical thinking require for presentation and communication skill is most important for presentation. Gesture and posture and good face expression is important for good impact.

Q 8

To maximise the effectiveness of meetings, it is important that meeting outcomes are promptly summarised for action and distributed to stakeholders. Explain the process you would follow to ensure this took place.

Satisfactory

❒ Yes ❒

ANSWER(S) Steps should be taken for effective meetings:

Ø Goal should be clear

Ø Involve only the right persons

Ø Try to become a good speaker

Ø Conduct meetings in a peaceful and safe place

Ø Keep the focus on the main agenda of the meeting

Ø Be free to collect feedback

Ø Record meetings and share also

STUDENT ASSESSMENT

BSBCMM511 – Communicate with influence.

Please re-read all your answers before submitting your WRITTEN ASSESSMENT to your assessor.

Assessment Cover Sheet

SUBMISSION DETAILS
Unit of Competency:	BSBCMM511 Communicate with influence.
Assessment Task	2. Practical activity- Conduct a meeting.
Student Name:
Student ID:
Student Submission and Plagiarism Declaration: By submitting this assessment to the College, I declare that: ● This assessment task is original and has not been copied or taken from another source except where this work has been correctly acknowledged. ● No part of this assessment has been written for me by another person. ● I have made a photocopy or electronic copy or photograph of my assessment task, which I can produce if the original is lost.
Student Signature: Date of Completion:
ASSESSMENT OUTCOME
Student’s overall performance is:		❑ Satisfactory ❑ Not Satisfactory
Comments/Feedback to the Student:
Assessor Declaration: I declare that I have performed assessment for this student as per the principles of assessment and collected assessment evidence in accordance with the rules of evidence. I further declare that to the best of my knowledge all evidence attached is the student’s own work. I also provided appropriate feedback to the student and have undertaken assessment integrity checks for plagiarism. ❑ I also declare that I have provided the feedback and discussed the result with the student.
Trainer/Assessor FULL Name: Signature: Date:

Task 2: Project – Simulated Workplace Environment

Assessment task 2 – Practical activity: Conduct a meeting

Instructions

For this task, you are required to work individually to conduct a meeting to gain feedback on a topic of your choice as agreed with your trainer/assessor.

The activity is to be conducted at a venue relevant to your chosen topic (e.g. your workplace, home, sporting club or social group meeting place). There is no set time limit for this task but it is expected to take approximately five hours.

You must complete all tasks and provide correct responses to 100% of the questions to achieve competency in this task.

This is an open book assessment – you will have access to the internet and may refer to your workbook or any other material at any time during the assessment. You can ask your trainer/assessor for assistance if you have a special need that requires reasonable adjustment to the assessment (e.g. the questions to be asked and answered orally).

Follow the instructions on the next pages to complete the required tasks.

Introduction

You are responsible for conducting a meeting with a small group of people (minimum five participants) to generate ideas about a topic of your choice. In the next assessment task (Assessment Task 3), you will then have to decide on a course of action based on the outcomes of this meeting and present your proposal to the group to persuade them of its merits.

The specifics of your meeting topic are completely up to you, but it must be relevant to the team, group or organisation you choose to focus on.

Some examples of the types of topics that might be appropriate are:

Organising a social function or event for a social group, sports team or your family
Planning a fundraiser or charity event for a group you are involved with
Conducting a continuous improvement initiative at your workplace or club, such as refining a product or service or developing better procedures
Encouraging innovation in your work team, sports team or club to bring about positive changes

Key considerations

Key considerations you must take into account when deciding on your project are as follows:

You must be able to arrange two meetings with a group of at least five people to discuss your topic
The topic must be of relevance to these people so they can actively contribute ideas and information

You will not be required to follow through with implementation of your proposal – this assessment focuses purely on your ability to communicate with and influence your Whether you and your group choose to proceed with your proposal is entirely up to you.

If you are having difficulty identifying an appropriate topic or are unsure if your idea is suitable, please contact your trainer/assessor to discuss. Once you have decided on your topic, carry out the tasks described on the following pages to plan and conduct your meeting.

In the space below, summarise your chosen topic and audience in three sentences or less.

Answer: Meeting Agenda: Increase Promotional Activities

The main focus of the meeting is on promotion of the company’s new product. We have to generate awareness in the people regarding our new product. For promoting the product, different promotional tools will be used like, advertisement on television, pamplets, hoardings etc. We have to use attractive tactics like- giving free samples of the product, lucky draws, giving discounts and offers scheme of buy one get one, etc to attract new customers.

Part A: Analyse your audience

In order to gather information from which you can formulate your proposal, you must first analyse your audience to determine the best way to communicate with them.

In the table below, provide a list of all meeting participants, including their role in relation to your topic and their value in advancing its interests. Also list any characteristics that you need to be mindful of when communicating with them, such as hearing or speech impairments, ethnic or cultural background, personality traits or temperament (e.g. dominant, shy, sarcastic, easily distracted, excitable), or anything else that affects communications with them.

Please note: If you have more than 10 meeting participants, please type up your list in a separate document and save it for submission with your assessment kit.

Participant	Role and value	Characteristics
Marketing Executive	Establish sales strategies and organize programs for the promotion of brands.	Strategy developer

BSBCMM511 Communicate with influence

V1.1 Jan 2022

North Melbourne College Aus Pty Ltd T/As North Melbourne College (NMC) | CRICOS: 03266E | RTO: 22316

Page 25 of 34

Social Media coordinator	Manages and plans the social media campaigns	Coordinates activities on social platforms
Marketing assistant	Supporting marketing team members and handling administrative activities.	Conduct market research and takes action accordingly.
Marketing Analyst	Identify market conditions, and ensure the demand of products in market	Implements tools of marketing.
Digital Strategist	Identify goal of the business and develops digital marketing strategies	Digital strategy developer

Part B: Formulate communication strategies

Next, create a planning document to outline the communication strategies you will use during the meeting. This document should outline the strategies, techniques and tools you will use to communicate effectively with your audience and get maximum benefit from the meeting. Your document should include the following:

An introduction outlining the purpose of the meeting, your audience and the desired outcomes
The information needs of your audience and how you plan to address them
The language, style and presentation aids (media, whiteboards, flipcharts, etc) you will use and why they are appropriate for your audience
Strategies you will use to obtain feedback and achieve a balanced exchange of views
How you will deal with any conflict or differences of opinion that may occur while respecting the values, concerns and views of all participants
Negotiation tactics you might use to seek mutually beneficial solutions
How you will keep participants on track and moving towards achieving the desired outcomes
Any agreements of ground rules you will put in place in order to maintain the credibility and trust of the meeting participants, including those for maintaining confidentiality
Efficient, inclusive meeting procedures you will use to maximise participation and maintain order

Best practice cross-cultural communication techniques (if relevant to your participants)

Produce this document in an appropriate format using a word processing program. Save the communication strategy to be submitted with your assessment.

Answer: The main purpose of this meeting is to discuss the promotional and marketing activities regarding the new product launch and spread awareness about it.

Marketing Communication Strategies used:

Ensures Attractive Brand/Product Name
Logo of the brand is a must
Positioning of the product
Effective advertisement and promotion
Discuss Unique Selling Points should be discussed

Conflicts resolving techniques will be used:

Listen to each employee’s point of view
Try to be unbiased
Identifying the root of the conflict
Try to resolve by discussing each other

Part C: Plan the meeting

You now need to plan out the specifics of your meeting. Remember, the purpose of this meeting is to generate ideas and gather feedback about your selected topic. With this in mind and taking into account the characteristics of your participants, plan a meeting that is best suited to your needs.

Before you decide on the specifics of your meeting, you should seek information and advice about how best to conduct your meeting to achieve your desired

You must consult and cite a range of sources (at least three) in conducting your research. Sources may include:

Student Workbook
The internet
Organisational policies
Organisational resources (e.g. intranet, annual report, publications)
Journals
Industry bodies
Subject matter experts
Books

Complete the table below to summarise your research.

Source	Summary of advice/information
The Internet	Internet helps to know the right people and appropriate positions for marketing.
Organisational resources	It helps how to frame policies and implement them .
Subject Matter Experts	SME helps to use different tactics to promote the brand and suggest attractive promotional tools.

In the space below, describe the venue and format you have decided on for your meeting based on your Explain why you have made these choices, referencing how they are appropriate for your meeting purpose and audience.

Answer: Venue: Conference Hall

The Conference Hall of the company is the right and appropriate place to conduct a meeting.

Choosing the right place for formal meetings is also a part of professionalism. The conference hall is the right place for the employees or the individuals who are attending the meeting. For effective communication with individuals, first it is important to make them calm and comfortable so that they can focus on the conversation.

Once you have planned out your meeting, script the introduction to your Make sure you keep in mind the communication strategies you developed in Part B. Prepare an explanation of your chosen topic, the rationale for the meeting, and what you hope to achieve. Try to anticipate any questions or concerns your audience may have and prepare responses for them.

You should produce this document in an appropriate format using a word processing program. Save the introduction to be submitted with your assessment.

Answer: Manager: Good Morning Everyone!

Employees: Good Morning Sir!

Manager: We are assembled here to discuss our new product which is going to launch in the

Market. As you all know, product is completely new in the market and people are

not aware. So we need to generate awareness among the people.

Employees 1: Sir we need to promote the product by using promotional tactics.

Manager: Absolutely Correct! You can give your suggestions regarding the promotion.

Employee 2: Sir first we need to create an attractive logo for the product and suitable punch line

Employee 3: We can advertise our product through tv ads, and radio announcements.

Manager: Yes! Well suggested

Employee 4: We can make hoardings and distributes pamphlets of the product

Manager: but don’t you think this can be less effective?

Employee 5: Sir we can organize campaigns and programs in which free samples will be

distributed so people will attracts and it helps to know about the product.

Manager: Great! Your suggestions are really helpful and I believe, with your support we will

achieve heights . Thanks for give your precious time.

Next, prepare summaries of key issues to be discussed during the meeting and possible options that could be explored. This document should be disseminated to participants in advance of the meeting so they can come fully prepared to maximize the available

Produce this document in an appropriate format using a word processing program. Save the summary to be submitted with your assessment.

Answer: Key issues which are reflected during the meeting-

Maintaining an appropriate budget for promotional activities
Leads Generating
Retaining existing customers
Facing a competitive environment
Choosing the right means of communication
Choosing effective tactics

Now, create an agenda for your meeting that you will use to structure your meeting and send to participants with your meeting

Answer: Meeting Agenda

Date: 7 June 2022

Time: 1:00 PM

Venue: Conference Hall

Agenda Details

Goals: To promote new product and discussing effective promotional activities. The main aim

Is to generate awareness and attract customers to the product.

You should produce this document in an appropriate format, such as a relevant generic template or one used by your organisation/team/group. Save the agenda to be submitted with your assessment.

Finally, invite your participants to attend the Use a method that is appropriate for your audience and provide a copy of the agenda and summary of key issues with your invite.

Save a copy of your invite to be submitted with your assessment.

Answer: To: Team members

The XYZ Company

Date: 23 June, 2022

Subject: Regarding invitation for meeting

Dear all,

I am writing this mail to inform you about meeting that is going to be take place soon. In meeting, we will discuss the promotional tactics and assign duties and responsibilities of every member so that each person will know his/her role and take action accordingly.

Examine previous year marketing tools
Discussing budget for promotion
Assign roles and responsibilities
Choosing correct means of communication

Meeting date and time: Thursday, 30 June 2022

Meeting venue: Conference Hall

Thanks and regards

Part D: Conduct the meeting

You must now conduct the meeting as planned. Make sure you use the communication strategies you developed. Begin the meeting with your planned introduction and then follow the agenda you distributed.

You will need to take minutes during the meeting (or allocate a minute-taker to carry out this task) to record the discussions that took place. Ensure these minutes accurately reflect what took place during the meeting and save it to be submitted with your assessment. You should also provide a copy of these minutes and action items to all meeting participants, and any other interested stakeholders.

Your performance will be documented while being observed by your Trainer/Assessor. Your trainer/assessor will assess whether you have satisfactorily completed this assessment task by using the Observation checklist provided. Before planning the presentation, carefully read through the checklist so you clearly understand the entire range of skills and behaviours you are required to display. Your behaviour during the meeting must address every item on the checklist as these are all points you will be assessed against.

If you have any concerns or questions, you must seek clarification to your Trainer/Assessor before the observation commences. You complete the observation task unassisted by the Observer or other persons.

Observation checklist


Did the student:
Use active listening techniques?
Seek input from all participants to achieve a balanced exchange of views?
Respect the values, concerns and views of others and ensure other participants did the same?
Respond to questions openly and honestly?
Effectively deal with any differences of opinion or conflict that arose?
Use language and communication styles appropriate to the audience and meeting purpose, including

STUDENT ASSESSMENT

BSBCMM511 – Communicate with Influence

demonstrating principles of cross-cultural communication if relevant.
Negotiate effectively when required and keep lines of communication open?
Seek clarification and feedback to ensure that views expressed have been correctly understood?
Stick to the agenda and keep participants on track?
Stick to any agreements or ground rules they established to maintain credibility and trust?
Use efficient, inclusive meeting procedures?
Keep accurate minutes?
Flag items for follow up and clarify responsibilities?

Assessment Cover Sheet

SUBMISSION DETAILS
Unit of Competency:	BSBCMM511 Communicate with influence.
Assessment Task	3. Practical activity: Present a proposal.
Student Name:
Student ID:
Student Submission and Plagiarism Declaration: By submitting this assessment to the College, I declare that: ● This assessment task is original and has not been copied or taken from another source except where this work has been correctly acknowledged. ● No part of this assessment has been written for me by another person. ● I have made a photocopy or electronic copy or photograph of my assessment task, which I can produce if the original is lost.
Student Signature: Date of Completion:
ASSESSMENT OUTCOME
Student’s overall performance is:		❑ Satisfactory ❑ Not Satisfactory
Comments/Feedback to the Student:
Assessor Declaration: I declare that I have performed assessment for this student as per the principles of assessment and collected assessment evidence in accordance with the rules of evidence. I further declare that to the best of my knowledge all evidence attached is the student’s own work. I also provided appropriate feedback to the student and have undertaken assessment integrity checks for plagiarism. ❑ I also declare that I have provided the feedback and discussed the result with the student.
Trainer/Assessor Name: Signature : Date :

Instructions

For this task, you are required to work individually to develop a proposal to present back to your group to convince them of the merits of your preferred course of action.

The activity is to be conducted at a venue relevant to your chosen project (e.g. your workplace, home, sporting club or social group meeting place). There is no set time limit for this task but it is expected to take approximately four hours.

You are required to successfully complete all tasks and provide correct responses to 100% of the questions to achieve competency in this task.

This is an open book assessment – you will have access to the internet and may refer to your workbook or any other material at any time during the assessment. You can ask for assistance from your trainer/assessor if you have a special need that requires reasonable adjustment to the assessment (e.g. the questions to be asked and answered orally).

Introduction

This task follows on from Assessment Task 2 where you lead a meeting to discuss ideas about your chosen topic with your group.

Part A: Draft your presentation.

First, review the minutes of the meeting and action any follow-up items as required.

Secondly, after reflecting on the discussion from your meeting, decide on the course of action you wish to take. Choose carefully, as you will need to be able to persuade the rest of your group as to why your selected course of action is superior to the others proposed during the meeting.

Next, you will need to draft your proposal for presentation in a follow-up meeting. As well as scripting your presentation, you should also plan how you will communicate your proposal in the most influential manner.

You should include the following information in your draft:

The audience and their characteristics, including their value in advancing the interests of your project and their specific information needs

Answer- According to the skills and interest of employee/teammate, duties and roles will be assigned.

How you will best meet the needs of your audience – both in terms of the information you will provide and the language, style, explanations, presentation aids you will use

Answer- The language is simple and easy to understand so that every teammate will understand his/her role clearly.

Realistic positions and supporting arguments in anticipation of the likely expectations and questions of your audience.

Answer- Suggestions and views on the basis of facts and figures given by the teammates, are also welcomed and appreciated.

Strategies for encouraging input and feedback

Answer- welcoming ideas from the audience

Appreciation for good suggestions

Encourages for expressing views

Motivates teammates for giving feedbacks

Save a copy of your draft presentation for submission with your assessment kit.

Part B: Arrange a meeting

You now need to arrange a meeting at which you will present your proposal.

In the space below, describe the venue and format you have decided on for this meeting. Explain why you have made these choices, referencing how they are appropriate for your meeting purpose and audience.

Answer: Venue: Conference Hall

The meeting is conducted to assign the tasks and set roles and responsibilities of every teammate. The new marketing is going to be made. New tactics and new promotional tools are adopted so that the product can survive in highly competitive market.

Next, create an agenda for your meeting that you will use to structure your meeting and send to participants with your meeting

You should produce this document in an appropriate format, such as a relevant generic template or one used by your organisation/team/group. Save the agenda to be submitted with your assessment.

Answer: Agenda: To assign responsibilities and task

In this meeting we will discussing the roles, authorities and responsibilities of each teammate so that they would clear about their goal and work efficiently and effectively to achieve the stated goal.

Finally, invite your participants to attend the meeting. Use a method that is appropriate for your audience and provide a copy of the agenda and summary of key issues with your

Save a copy of your invitation to be submitted with your assessment.

Answer: Invitation:

The XYZ Company invites you to attend formal meeting regarding the marketing of new product. All the employees are requested to reach on time. In this meeting, we will discussing the task and job responsibility of every teammate.

Venue- Conference Hall

Part C: Present your proposal.

You must now present your proposal back to the group in the meeting you arranged.

In terms of the presentation itself, ensure you follow best practice strategies in communicating with your audience to achieve consensus on your proposal. You will be assessed on your presentation delivery according to the items on the checklist for this task, so ensure you read through them carefully.

Some important points to keep in mind are:

Use persuasive communication techniques to support your presentation
Take note of the responses of your audience (both verbal and non-verbal) to see whether your points are coming across as intended

References

Abiodun, A. R. (2014). Organizational conflicts: Causes, effects and remedies. International Journal of Academic Research in Economics and Management Sciences, 3(6), 118.

Conrad, D. (2014). Workplace communication problems: Inquiries by employees and applicable solutions. Journal of business studies quarterly, 5(4), 105.

Derakhshan, R., Turner, R., & Mancini, M. (2019). Project governance and stakeholders: a literature review. International Journal of Project Management, 37(1), 98-116.

Lewis, L. (2019). Organizational change. In Origins and Traditions of Organizational Communication (pp. 406-423). Routledge.

Macnamara, J. (2015). Creating an “architecture of listening” in organizations. The basis of engagement, trust, healthy democracy, social equity, and business sustainability. University of Technology Sydney, Sydney.

Nissenbaum, H. (2020). Protecting privacy in an information age: The problem of privacy in public. In The Ethics of Information Technologies (pp. 141-178). Routledge.

Vogel, R. M., Mitchell, M. S., Tepper, B. J., Restubog, S. L., Hu, C., Hua, W., & Huang, J. C. (2015). A cross‐cultural examination of subordinates’ perceptions of and reactions to abusive supervision. Journal of Organizational Behavior, 36(5), 720-745.

Summarise and reinforce key points to ensure audience understanding
Provide opportunities for audience input, including seeking clarification or providing feedback
Answer any questions openly and honestly
Be prepared to handle objections and use negotiation techniques to seek consensus and compromise

Observation checklist


Did the student:
Negotiate and present persuasively?
Use active listening techniques?
Seek input from all participants to achieve a balanced exchange of views?
Respect the values, concerns and views of others and ensure other participants did the same?
Respond to questions openly and honestly?
Effectively deal with any differences of opinion or conflict that arose?
Seek mutually beneficial solutions?
Use language and communication styles appropriate to the audience and meeting purpose, including demonstrating principles of cross-cultural communication if relevant.
Seek clarification and feedback to ensure that views expressed have been correctly understood?
Stick to the agenda and keep participants on track?
Stick to any agreements or ground rules they established to maintain credibility and trust?
Use efficient, inclusive meeting procedures?

UNIT OF COMPETENCY ASSESSMENT SUMMARY SHEET

This form is to be completed by the assessor and used as a final record of student competency. All student submissions including any associated checklists (outlined below) are to be attached to this cover sheet before placing on the student’s file. Student results are not to be entered onto the Student Database unless all relevant paperwork is completed and attached to this form.
Student Name:				Student ID:
Unit Code and Unit Title:	BSBCMM511 Communicate with influence.
Final Submission Date:
Please attach the following documentation to this form		Result achieved
Assessment Task 1	❑ Written Questions	❒ Satisfactory	❒ Not Satisfactory		❒ Not completed
Assessment Task 2	❑ Practical activity- Conduct a meeting.	❒ Satisfactory	❒ Not Satisfactory		❒ Not Completed
Assessment Task 3	❑ Practical activity- Present a proposal	❒ Satisfactory	❒ Not Satisfactory		❒ Not Completed
*Final Assessment Result for this unit*		❒ Competent	❒ Not Yet Competent
Assessor Feedback:
Assessor Declaration: I declare that I have conducted a fair, valid, reliable and flexible assessment with this student, and I have provided appropriate feedback.			Signature: Date: / /
Has the student been notified of the competency outcome? ❑ Yes ❑ No			Notified by: Signature: Date: / /

STUDENT ASSESSMENT

BSBCMM511 – Communicate with Influence

USE FOR RE-ASSESSMENT ONLY
Date Completed	Assessment/Comments				Satisfactorily Completed
					Yes	No
					Yes	No
					Yes	No
Unit Outcome:	□ Competent	□	Not Yet Competent
Trainer/Assessor’s Signature:				Date:

STUDENT’S RECEIPT OF SUBMISSIONS

Student Declaration

Student Signature Date

Assessment Outline

Resources

Support

Unit of Competency: Overview

Information and Instruction for Students

Submitting Assessment Tasks

Assessment Outcomes

Re-assessment (Re-sit/Re-submit)

Student Access to Records

Appeals

Plagiarism and Assessment Dishonesty

ASSESSMENT TASK 1 – WRITTEN QUESTIONS

Questions:

STUDENT ASSESSMENT

STUDENT ASSESSMENT

STUDENT ASSESSMENT

STUDENT ASSESSMENT

STUDENT ASSESSMENT

STUDENT ASSESSMENT

Assessment Cover Sheet

Task 2: Project – Simulated Workplace Environment

Key considerations

Part A: Analyse your audience

Part B: Formulate communication strategies

Part C: Plan the meeting

Part D: Conduct the meeting

Observation checklist

STUDENT ASSESSMENT

Assessment Cover Sheet

Instructions

Introduction

Part A: Draft your presentation.

Part B: Arrange a meeting

Part C: Present your proposal.

Observation checklist

STUDENT ASSESSMENT

Leave a Reply Cancel reply