Research Project
Table of Contents
Solutions to the company’s challenges. 14
Introduction
McCain is the leading Canada-based frozen food company. McCain Foods Limited is an international brand in the frozen food industry. The company is very popular among fast food lovers. It is famous for its frozen food that is sold. The company works on the five visions. The tastes of the products that are manufactured by the company are authentic. Each product is unique in taste and texture. It is the best part of making the products. The authenticity at McCain is never compromised in any sense. This is what makes the food products so tasty. We also read about many issues and their solutions. the company faces a lot of challenges in procuring with the growth of competition in the food market of frozen food. McCain has various competitors in the market who give high competition to the company by producing the same product so the business can have to research about the good market tactics and do their best research that what their competitors have done to attract the customers (Friedmann, 2021).
Family: The Company holds on to the family values of growing together. The company is a large family consisting of thousands of staff members and millions of consumers. The customers are the driving force behind the successful running of the company. The products of the company are loved by everyone across the globe and time zones. The company takes care of all the health and safety measures.
Authentic: The tastes of the products that are manufactured by the company are authentic and real. Each product is unique in taste and texture. It is the best part of making the products. The authenticity at McCain is never compromised in any sense. This is what makes the food products so tasty.
Trusted: It is the most trusted name in the frozen food industry. McCain has become one of the first choices for all fast food lovers. The food brand is a seal of quality and taste among customers. The quality is never compromised and the taste is also up to the mark.
Quality: McCain has become one of the first choices for all fast food lovers. The food brand is a seal of quality and taste among customers. The quality is never compromised and the taste is also up to the mark (Barbier-Torres, et al., 2017).
History and review
The Company was founded back in 1957 by four brothers who were sons of the farmer. They became entrepreneurs and today it has gained more than sixty years of experience. The company has achieved several milestones in the food industry and has set new records in this. The company has been doing business for several decades. The brothers have used frozen food technology to produce the packed frozen food. They started by making French fries that have now become their signature product. This was their start towards the journey of the world of becoming fast food producers. The company is founded in the fifties and thereafter has reached a different level of success after the introduction of frozen food technology (Sharma & Jain, 2019).
The Company has human resources of around 20,000 people and operates 53 production facilities on six continents. The company has headquartered in Florenceville and Toronto, Canada. The annual sales of McCain Foods Limited are CDN$8.5 billion. McCain is the largest manufacturer of frozen potatoes and also produces other food items. It includes pizza, juices of different flavors, appetizers, oven meals, desserts, etc all over the world. McCain’s products are found in many cafeterias, restaurants, shopping malls, departmental stores, and supermarket freezers in more than 130 countries worldwide. The major success of McCain Foods Limited is built on cutting-edge agronomy, superior and advanced technology, and a worldwide workforce sharing a unique vision and culture. McCain Company also owns Florenceville, Canada-based Day & Ross Transportation Group, which is one of the largest transportation companies in Canada. We also read about many issues and their solutions. the company faces a lot of challenges in procuring with the growth of competition in the food market of frozen food. McCain has various competitors in the market who give high competition to the company by producing the same product so the business can have to research about the good market tactics and do their best research that what their competitors have done to attract the customers (Popkin & Reardon, 2018).
Assessment: The risk assessment is done to analyze the risk in advance and avoid loss. The assessment of the company is done by business analysts. The assessment of the company’s previous profits and losses is essential for the assessment of the risk that can affect the company in the upcoming days.
Management: The management is also the concern of the higher authorities who manages the decision in the company. This may be the chairman, the vice chairman, the chief executive officer, and the board members. Well-handled management reduces the strategic risks of the company hence management is the key.
Communication: Communication is another tool to reduce the risk of losses. The risk of miscommunication is managed by the proper planning and strategies the communication. The communication strategies help in analyzing risk at work (Panzone, et al., 2016).
Analysis of risk
There are many risks associated with the business. Most of those risks are those which are avoidable and can be averted if rectified at the right time. The risk analysis of this company is done to analyze the risk of the Company. The company has faced many threats in the past and might face more in the future.
Cross contamination-It is one of the major risks of the food and beverages industries. Cross-contamination can occur due to various reasons. One such reason is cross-contamination. Cross-contamination is the reason that the food develops toxins and is termed unfit to eat. It often occurs when raw food items are stored with cooked food items. Cross-contamination is not beneficial for the food Industry. It wastes a lot of materials in terms of profit management (Lee & Rammohan, 2017).
Increased product waste- The increased product waste is the major issue that affects the risk of the organization. The product waste management is organized by the manufacturing and production department of the company. The increase in product waste is also a risk for the company.
Lower margins and profits- The lower profit margins are also a risk for the type of profit of the company. The profit margins can vary from time to time; hence the increase in the profit is done for the benefit of the company.
Excess inventory- Excess inventory is a problem that is a risk for the company. The excess inventory can lead to wastage of raw materials and in turn, could lead to losses. The problem can be solved by the application of the FIFO system.
High operational costs- The high operational cost could lead to the collapse of the company. This needs to be managed efficiently. However, the operational costs always lead to the lowering of the profit margin and hence are perceived as a risk if go out of control.
Unsafe handling- The unsafe handling of the materials can lead to many risks. Unsafe handling is the root cause of contamination-related problems. The contamination can lead to the wastage of materials which can cause the gross profit margin to come down (Keepers, et al., 2019).
Analysis of Opportunities
The analysis of opportunities of the company is many. There is a load of opportunities in the frozen food business that is important and therefore its analysis is necessary for terms of the possibilities. McCain has various competitors in the market who give high competition to the company by producing the same product so the business can have to research about the good market tactics and do their best research that what their competitors have done to attract the customers. what technology they are using to attract their customer’s company has to always try to know about their customers and should know about their desire and wants that what they exactly want (Baumann, et al., 2019).
Growth: The growth in this market is phenomenal if the company can tap the full potential of the market. The growth of the company can be increased with strategies. The Company holds on to the family values of growing together. The company is a large family consisting of thousands of staff members and millions of consumers. The customers are the driving force behind the successful running of the company. The products of the company are loved by everyone across the globe and time zones. The company takes care of all the health and safety measures.
Profit: The profit statement of the company can be analyzed by the growth of the company. The profit margin can also be raised to a higher level if the potential of the market can be exploited. The growth of the company can be increased with strategies. The Company holds on to the family values of growing together. The company is a large family consisting of thousands of staff members and millions of consumers (Reardon, et al., 2019).
Brand name: The Company operates 53 production facilities on six continents. The company has headquartered in Florenceville and Toronto, Canada. The annual sales of McCain Foods Limited are CDN$8.5 billion. McCain is the largest manufacturer of frozen potatoes and also produces other food items. It includes pizza, juices of different flavors, appetizers, oven meals, desserts, etc all over the world. McCain’s products are found in many cafeterias, restaurants, shopping malls, departmental stores, and supermarket freezers in more than 130 countries worldwide. The brand name of the company is the most valued asset of the company.
Legacy and trust: The Company was founded back in 1957 by four brothers who were sons of the farmer. They became entrepreneurs and today it has gained more than sixty years of experience. The company has achieved several milestones in the food industry and has set new records in this. The company has been doing business for several decades. The brothers have used frozen food technology to produce the packed frozen food. They started by making French fries that have now become their signature product. This company carries with them the legacy and trust of years (Bai, et al., 2021).
VRIO Analysis
VRIO stands for variable, rare, imitable, and organized. It is an internal analysis that helps to identify the key resources and opportunities that give the company an edge against its competitors. The VIRO analysis is a way to improve the business analysis of the company. It highlights the advantages and other benefits that the company can have over other organizations.
Value: The value refers to the specific needs of the product that the company manufactures. The company manufactures the products depending on the market demand and other factors. However, the value is decided by many facts that are there at the time of manufacturing the products (Liu, et al., 2020).
Rarity: The rarity is associated with the availability of the resources of the products which can also be referred to as the raw materials of the products. The rarity is the possibility of getting the raw materials that go into the production of the final product. The rarity of different products varies from time to time. It is important to find a rarity in the organization for long-term success.
Imitability: It is quite similar to rarity. The only difference is that it also includes that competition factor that involves their company business model. The
Organization: The organization is the aspect of the company that includes the internal analysis of the organization to be conducted. It is the final factor in the business analysis from a competitive angle. The competitors are also kept in mind when implementing this aspect (Liu, et al., 2020).
Role and challenges
These are some problem which is faced by the company or the organization from time to time.
Competitive market – the company faces a lot of challenges in procuring with the growth of competition in the food market of frozen food. McCain has various competitors in the market who give high competition to the company by producing the same product. There is always concern about what the other company has done to attract their desired customer what technology they are using to attract their customer and how they sell their products and what promotion methods they are using for selling their products there are top ten competitors of McCain in the market which are Trademarks of Cavendish Farms, Aviko, Farm Frites, Lamb Weston, Michael Foods, Bellisio Foods, The Kraft Heinz Company, Simplot (Fisher, et al., 2021).
Protecting food products
The main issue faced by the company is to protect the food. of food is quite difficult in a humidity temperature. It is challenging and risky. It is a difficult or a big issue faced by the company in the process of protecting the food because the food is frozen and the food can damage if they are not kept at a good temperature according to the need for food the protection
Spoilage of food
There is a risk of spoilage of food because every food has its life cycle and it can be spoiled after it. The food gets spoiled when it is kept and stored for a long in a warehouse so it affects the cost very much. And may the company face losses. The frozen food is spoiling due to the undertaking the wrong condition. Many issues can be faced by the company due to the improper maintenance of the product.
Health issues
As McCain is making the fast foods which are made the potatoes this leads to create a big problem like obesity in children. This is a big problem and a challenge for the organization so the customer who only eats healthy and saves food and is worried about their health may don’t buys the company’s product so yes, it is a big issue for the company.
Customer taste and preferences
The taste and preferences of the customer may change from time to time. Maybe their customers are shifted to their competitors and may they don’t like the company’s taste and the technology the serving method they have used the packing. Customer choices can be altered from time to time their choices are dynamic.
Shipping the products and serving
It can be the issue of shipment of products and services company can face challenges in the process of shipment of product from one place to another.
Problems in dealing with other companies
A company can face issues in dealing with different companies McCain is a big company who do their business practice all over work. The problems may be occurring by the company they can face issues in communication, in business dealing, problems occur during video confessing and other things (Gogou, et al., 2015).
Solutions to the company’s challenges
These are some problem which is faced by the company or the organization from time to time. And for aid with these issues and challenges, some solutions will help to go with these business issues and aid the business profitability.
the company faces a lot of challenges in procuring with the growth of competition in the food market of frozen food. McCain has various competitors in the market who give high competition to the company by producing the same product so the business can have to research about the good market tactics and do their best research that what their competitors have done to attract the customers. what technology they are using to attract their customer’s company has to always try to know about their customers and should know about their desire and wants that what they exactly want. And they should know about the latest technologies and methods to serve best to their customers. we have to be aware of the other competitors’ companies’ promotion and costing methods and what are their production methods of food and how they kept their food safe and protected company has to analyze all these methods effectively.
Companies have facing issues or may face issues regarding food protection. It is a difficult or a big issue faced by the company in the process of protecting the food because the food is frozen and the food can damage if they are not kept at a good temperature according to the need for food the protection there is the proper management system for a proper and there must be the best temperature according to the need to food. The fright and cooling system must be good are should be stored at a good temperature.
There is a risk of spoilage of food because every food has its life cycle and it can be spoiled after it. The food gets spoiled when it is kept and stored for a long in a warehouse so it affects the cost very much. And may the company face losses. We have to give proper attention to the warehousing method and cleaning way and cleanness of the warehousing and cleanness of products (Ndraha, et al., 2019).
As McCain is making the fast foods which are made the potatoes this leads to create a big problem like obesity in children. This is a big problem and a challenge for the organization for these they have to work on it they should reduce the salt quantity in their product. And also claims that its product is lower in fats and also in saturated fats. Also, they have to promote their brands and products to the public which helps to increase sales. It was really important for the company to analyze the both external and internal environment.
The company has to properly take care and should be aware of the taste and preferences by taking surveys and Feedback Company can be aware of proper customer taste.
The company must take care of their product during the shipping and load the product on a ship with so much safety.
The company can use a translation app or must have a strong internet connection for the meeting which is going on video conferencing. Companies should be used all the ways and methods to promote their brand using all the tactics and following all the market strategies.
Trade barriers to company
Company has to face many problems in the trading of goods when a company exchanges their goods at the international level then they face so many problems in the trading because every country its own rules and regulations related to business and trade.
Government policies
Every company has a different trade barrier related to the business and the company have policies every country’s policies and rules related to the businesses are different there are different rates and percentages related to trading are also very different.
The taxation of rates are very also different in the countries there are different rates and percentages. The price of commodities which is imported helps to know the production the cost of production affects the high and low prices. Also, it helps trade to connect domestic to the countries market (Hsiao & Huang, 2016).
The organization faces more difficulties for countries to levy taxes and taxes on imported goods. The high tariff also affects the cost tariffs which are levied as a tax on a project. Quota is a type of barrier which is restricted on how much to produce and how to import into another company. The tariff and quota are the same, government collects profits from tariffs and also collects the exporting businesses and collected the profit from the quotas.
Shipping the products and serving
It can be the issue of shipment of products and Services Company can face challenges in the process of shipment of product from one place to another.
Problems in dealing with other companies
A company can face issues in dealing with different companies McCain is a big company who do their business practice all over work. The problems may be occurring by the company they can face issues in communication, in business dealing, problems occur during video confessing and other things. All the tariffs and taxes are imposed by the government on imported goods and services.
It can be implemented to grow the cost of the product for the customer which is to make them more and more expensive and expensive to the local goods and services. It used to protect the industries which it could be not competing with foreign producers. It is used to protect the local industries which could be otherwise and not compete with the foreign producers. It leads them to impose which is own tariffs which punish one another country.
Non – tariffs
Non–tariffs are the barriers which are restricted trade from measures which are other than the direct imposition of the tariffs. It may include the content and the quality requirements which are for the imported good or the local producer and subsidies. the Company must have a full knowledge of the trade and tax of the countries from which they are investing and trading (Esmaeilpour, et al., 2016).
Summary
In this report, we are learning about the international company McCain and its different aspects its ups and downs from starting to end its issues and challenges and its solutions and what are the barriers the company has faced. We start with an introduction which is McCain is the leading Canada-based frozen food company. McCain Foods Limited is an international brand in the frozen food industry. The company is very popular among fast food lovers. Family: The Company holds on to the family values of growing together. The company is a large family consisting of thousands of staff members and millions of consumers. Authentic: The tastes of the products that are manufactured by the company are authentic and real. Each product is unique in taste and texture. It is the best part of making the products. Trusted: it is the most trusted name in the frozen food industry. McCain has become one of the first choices for all fast food lovers. The food brand is a seal of quality and taste among customers. It’s histories about The Company has human resources of around 20,000 people and operates 53 production facilities on six continents. The company has headquartered in Florenceville and Toronto, Canada. The annual sales of McCain Foods Limited are CDN$8.5 billion. McCain is the largest manufacturer of frozen potatoes and also produces other food items.
It includes pizza, juices of different flavors, appetizers, oven meals, desserts, etc all over the world. McCain’s products are found in many cafeterias, restaurants, shopping malls, departmental stores, and supermarket freezers in more than 130 countries worldwide. The major success of McCain Foods Limited is built on cutting-edge agronomy, superior and advanced technology, and a worldwide workforce sharing a unique vision and culture. McCain Company also owns Florenceville, Canada-based Day & Ross Transportation Group, which is one of the largest transportation companies in Canada. Also, about risks, there are many risks associated with the business. Most of those risks are those which are avoidable and can be averted if rectified at the right time. The risk analysis of this company is done to analyze the risk of the Company. The company has faced Increased product waste- The increased product waste is the major issue that affects the risk of the organization. The product waste management is organized by the manufacturing and producing departments of the company. The increase in product waste is also a risk for the company.
Lower margins and profits- The lower profit margins are also a risk for the type of profit of the company. The profit margins can vary from time to time; hence the increase in the profit is done for the benefit of the company. Excess inventory- Excess inventory is a problem that is a risk for the company. The excess inventory can lead to wastage of raw materials and in turn, could lead to losses. The problem can be solved by the application of the FIFO system.VRIO stands for variable, rare, imitable, and organized. It is an internal analysis that helps to identify the key resources and opportunities that give the company an edge against its competitors. The VIRO analysis is a way to improve the business analysis of the company. It highlights advantages and other benefits that the company can have over other organizations (Esmaeilpour, et al., 2016).
Conclusions
We also read about many issues and their solutions. the company faces a lot of challenges in procuring with the growth of competition in the food market of frozen food. McCain has various competitors in the market who give high competition to the company by producing the same product so the business can have to research about the good market tactics and do their best research that what their competitors have done to attract the customers. what technology they are using to attract their customer’s company has to always try to know about their customers and should know about their desire and wants that what they exactly want. And they should know about the latest technologies and methods to serve best to their customers. we have to be aware of the other competitors’ companies’ promotion and costing methods and what are their production methods of food and how they kept their food safe and protected company has to analyze all these methods effectively.
Companies have facing issues or may face issues regarding food protection. It is a difficult or a big issue faced by the company in the process of protecting the food because the food is frozen and the food can damage if they are not kept at a good temperature according to the need for food the protection there is the proper management system for a proper and there must be the best temperature according to the need to food. The fright and cooling system must be good are should be stored at a good temperature.
There is a risk of spoilage of food because every food has its life cycle and it can be spoiled after it. The food gets spoiled when it is kept and stored for a long in a warehouse so it affects the cost very much. And may the company face losses. We have to give proper attention to the warehousing method and cleaning way and cleanness of the warehousing and cleanness of products.
As McCain is making the fast foods which are made the potatoes this leads to create a big problem like obesity in children. This is a big problem and a challenge for the organization for these they have to work on it they should reduce the salt quantity in their product. And also claims that its product is lower in fats and also in saturated fats. Also, they have to promote their brands and products to the public which helps to increase sales. It was really important for the company to analyze the both external and internal environment (Friedmann, 2021).
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