Assessment

Task 1

Provide leadership across the organization

BSBLDR602

  

Student Declaration

To be filled out and submitted with assessment responses

◻   I declare that this task and any attached document related to the task is all my own work and I have not cheated or plagiarised the work or colluded with any other student(s)

◻   I understand that if I am found to have plagiarised, cheated or colluded, action will be taken against me according to the process explained to me

◻   I have correctly referenced all resources and reference texts throughout these assessment tasks.

◻   I have read and understood the assessment requirements for this unit

◻   I understand the rights to re-assessment

◻   I understand the right to appeal the decisions made in the assessment

 

 

 

Unit Title Unit Code
Student name
Student ID number
Student signature		Date
Task Number

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

——OFFICE USE ONLY—– For Trainer and Assessor to complete:   ◻   Student requested reasonable adjustment for the assessment

 

 

Marking  Sheet   Completed successfully   Did the student satisfactorily:	Comments	Y	N	DNS
The student has satisfactorily completed and submitted the following:   ·         PowerPoint presentation in Task 2.1 ·         Team values, goals and purpose in Task 2.1 ·         Marketing message in Task 2.2A ·         Promotional strategies in Task 2.2B ·         Selection of technologies in Task 2.2C ·         Task delegation with training analysis  in Task 2.2D ·         Risks analysis in Task 2.2E ·         Selection of sustainable work practice in Task 2.2F ·         Selection of improvement initiative in Task 2.2G ·         Reflection in Task 2.2 ·         Outline of the investigative process in Task 2.3A ·         Email to CEO and Client Service Manager in Task 2.3A ·         Peer Review in Task 2.3B ·         Social Media Post in Task 2.3C		☐	☐	☐
The student conducted the meeting with the team to communicate the organisational mission and goals in simulated work conditions.   ·         Prepared a PP for the presentation ·         Clarified organisational objectives, values and standards following the organisation’s strategic direction ·         Presented the marketing project assigned to the team by the Board of Directors ·         Established linkages between organisational objectives, values and standards, and the responsibilities of  the Marketing Team as a group and as individuals ·         Stated clear expectations of the team and individuals and explain in a manner that builds commitment to the organisation and the marketing project ·         Addressed the expectations of the Board of Directors for the project ·         Used media and language appropriate to individuals and team. ·         Built trust, confidence and respect of the diverse group of individuals through positive role modelling and effective communication and consultation ·         Created and maintain a positive work environment ·         Encouraged others to adopt business ethics and build their commitment to the organisation ·         Demonstrated sophisticated control over oral, visual and/or written formats, drawing on a range of communication practices to achieve the goals of the meeting ·         Recognised the importance of building rapport to establish effective working relationships and inspire trust and confidence ·         Sought feedback on team values, goals and purpose ·         Embraced and effectively implemented improvements to organisational and workplace culture ·         Ensured consultation and participation in decision making occurs with relevant groups and individuals where appropriate ·         Adapted interpersonal and leadership style to the situation   Feedback in comments.		☐	☐	☐
The student facilitated a planning session with the marketing team in simulated work conditions.   ·         Facilitated the session effectively ·         Encouraged others to contribute to  planning and decision-making ·         Led using a distinctive leadership style ·         Created a positive and supportive work environment ·         Encouraged innovative thinking ·         Listened actively to feedback and ideas ·         Functioned as a role model for leadership and ethical behaviour ·         Took into consideration planning requirements and expectations from internal and external stakeholders ·         Delegated effectively ·         Demonstrated understanding of support needs within the team ·         Communicated effectively, ensuring understanding ·         Adapted interpersonal and leadership style to the situation   Feedback in comments.		☐	☐	☐
The student participated in the Role-Play – interview with a journalist in week 4.   ·         Was clear and concise when providing information ·         Demonstrated professional, ethical and confident demeanour ·         Represented the company positively with the media ·         Answered questions and replied to objections ·         Listened actively ·         Adapted interpersonal and leadership style to the situation   Feedback in comments		☐	☐	☐
Demonstrated ability to: ·         Confirm objectives, values and standards according to the organisation’s strategic direction ·         Establish links between organisational objectives, values and standards and the responsibilities of relevant groups and individuals ·         Confirm that media and language used for communicating organisational mission and goals meets the needs of individuals and group ·         State expectations of internal groups and individuals ·         Create and maintain a positive work environment ·         Model ethical conduct in own work and encourage others to adopt business ethics ·         Adapt interpersonal and leadership styles to meet circumstances and situations ·         Set and aim to achieve personal objectives and work program outcomes     This is evidenced by: ·         PowerPoint presentation in Task 2.1 ·         Team values, goals and purpose in Task 2.1 ·         Participation in the meeting with the team in Task 2.1 (Refer to Marking Sheet)		☐	☐	☐
Demonstrated ability to: ·         Make decisions according to organisational policies and procedures and work task timeframes ·         Facilitate improvements to organisational and workplace policies and procedures ·         Facilitate integration of global environment and new technology into work activities ·         Assign accountabilities and responsibilities to teams according to competencies and operational plans ·         Resource teams to allow them to achieve their objectives ·         Create and maintain a positive work environment ·         Encourage teams and individuals to develop innovative approaches to work tasks ·         Model ethical conduct in own work and encourage others to adopt business ethics ·         Adapt interpersonal and leadership styles to meet circumstances and situations ·         Set and aim to achieve personal objectives and work program outcomes   This is evidenced by: ·         Marketing message in Task 2.2A ·         Promotional strategies in Task 2.2B ·         Selection of technologies in Task 2.2C ·         Task delegation with training analysis  in Task 2.2D ·         Risks analysis in Task 2.2E ·         Selection of sustainable work practice in Task 2.2F ·         Selection of improvement initiative in Task 2.2G ·         Reflection in Task 2.2 ·         Participation in the planning meeting with the team in Task 2.2 (Refer to Marking Sheet) ·         Social Media Post in Task 2.3C		☐	☐	☐
Demonstrated ability to: ·         Investigate incidents and communicate results to relevant groups and individuals according to organisational policies and procedures ·         Make decisions according to organisational policies and procedures and work task timeframes ·         Facilitate improvements to organisational and workplace policies and procedures ·         Adapt interpersonal and leadership styles to meet circumstances and situations   This is evidenced by: ·         Outline of the investigative process in Task 2.3A ·         Email to CEO and Client Service Manager in Task 2.3A		☐	☐	☐
Demonstrated ability to: ·         Investigate incidents and communicate results to relevant groups and individuals according to organisational policies and procedures ·         Represent the organisation in the media and community ·         Model ethical conduct in own work and encourage others to adopt business ethics ·         Adapt interpersonal and leadership styles to meet circumstances and situations ·         Set and aim to achieve personal objectives and work program outcomes   This is evidenced by: ·         Participation in the interview in Task 2.3B (Refer to Marking Sheet) ·         Peer Review in Task 2.3B		☐	☐	☐
When collaborating with the group, the student has actively participated in group work with a substantial contribution that can be assessed individually for all the requirements of this task.		☐	☐	☐
Task Outcome:                 Satisfactory  ☐  Not Yet Satisfactory ☐
Student Name:
Assessor Name:   Assessor Signature:   Date:

 

 

 

 

Table of Content

 

Student Declaration. 2

Task 2 – Provide leadership. 9

Task 2.1 Communicate organisational mission and goals. 15

Task 2.2 Lead and manage planning activities. 16

Task 2.3 Lead in the organisation. 21

Appendix 1 – Scenario. 25

 

 

 

Task 2 – Provide leadership

 

Task summary and instructions
What is this assessment task about?	You are the Marketing Manager at MMI (Appendix 1).   The Board of Directors has decided to offer the Diploma of Leadership and Management to international students, adding a critical strategic objective to the current MMI strategic plan.   You are required to lead and manage your team to develop the marketing message and promotional activities for the new course. You will be leading the team and demonstrating leadership across the organisation as well.   Please refer to Appendix 1 – Scenario at the end of this assessment document to complete this task. Relevant policies and procedures are provided in a separate folder.   Form or join a marketing team (3-4 students in the team). Document the names of the students in the team below:   Student Name Student Name Student Name Student Name   You will collaborate with the team in a simulated work environment to carry out your role as a Marketing Manager in the organisation.   Having a clear vision of the task will help you perform your work in simulated work conditions.   Your trainer and assessor will provide support and mentorship in the role of CEO of the company.   You will work in a team setting as instructed. You will both lead the team and be a part of it to experience different roles in the simulated work environment, Marketing Manager being the main one.   Take turns playing the role of Marketing Manager when the assessment task requires team collaboration. The trainer and assessor will observe team work and provide feedback on the Marking Sheet.   Although you will lead and collaborate with the team, your assessment’s work must be individual, and it will be marked as such.   This task comprises of the following assessment methods: o   Product-based ☒ o   Direct observation of Role-Play ☒ o   Case Study ☒ o   Other (specify) ☐   It has been designed to evaluate your ability to/competency in:   ·         Confirm objectives, values and standards according to the organisation’s strategic direction ·         Establish links between organisational objectives, values and standards and the responsibilities of relevant groups and individuals ·         Confirm that media and language used for communicating organisational mission and goals meets the needs of individuals and group ·         State expectations of internal groups and individuals ·         Investigate incidents and communicate results to relevant groups and individuals according to organisational policies and procedures ·         Make decisions according to organisational policies and procedures and work task timeframes ·         Facilitate improvements to organisational and workplace policies and procedures ·         Facilitate integration of global environment and new technology into work activities ·         Represent the organisation in the media and community ·         Assign accountabilities and responsibilities to teams according to competencies and operational plans ·         Resource teams to allow them to achieve their objectives ·         Create and maintain a positive work environment ·         Encourage teams and individuals to develop innovative approaches to work tasks ·         Model ethical conduct in own work and encourage others to adopt business ethics ·         Adapt interpersonal and leadership styles to meet circumstances and situations ·         Set and aim to achieve personal objectives and work program outcomes   Your assessor will be looking for demonstrated evidence of your competency in the above.   You are required to address the following: ·         Task 2.1 Communicate organisational mission and goals Meet with the team and communicate organisational mission, values and goals. Present the marketing project and set team purpose and values. ·         Task 2.2 Lead and manage planning activities Lead and facilitate a planning session with the team Reflect on the planning session ·         Task 2.3 Lead in the organisation Manage a bad review from a prospective student Front the press Promote an initiative across the organisation   Although the assessment requires group collaboration to simulate a work environment, the assessment submission is individual, and it will be marked as such.
What do I need to do to complete this task satisfactorily?	·         submit the completed assessment tasks, according to instructions, ·         complete the tasks with sufficient detail and present them in a professional manner, ·         use your own words and reference sources appropriately, ·         meet the word count where required, ·         use the scenario provided, ·         use the templates provided where required, ·         for your performance to be deemed satisfactory in this assessment task you must satisfactorily address all of the assessment criteria, ·         if part of this task is not satisfactorily completed you will be asked to complete further assessment to demonstrate satisfactory performance.
Specifications	You must deliver/participate in:   ·         Presentation (Role-Play) in week 2 ·         Planning session (Role-Play) in week 3 ·         Interview (Role-Play) in week 4   You must submit to GOALS   ·         PowerPoint presentation ·         Team values, goals and purpose ·         Marketing message ·         Promotional strategies ·         Selection of technologies ·         Task delegation with training analysis ·         Risks analysis ·         Selection of sustainable work practice ·         Selection of improvement initiative ·         Reflection ·         Outline of the investigative process ·         Email to CEO and Client Service Manager ·         Peer Review ·         Social media post
Resources and equipment	•         Computer with Internet access •         Access to Microsoft Office suites or similar software •         Learning material •         Scenario for assessment as provided •         Appendices as provided •         Relevant policies and procedures as provided •         Templates as provided
Re-submission opportunities	You will be provided feedback on your performance by the Assessor. The feedback will indicate if you have satisfactorily addressed the requirements of each part of this task. If any parts of the task are not satisfactorily completed, the assessor will explain why, and provide you written feedback along with guidance on what you must undertake to demonstrate satisfactory performance. Re-assessment attempt(s) will be arranged at a later time and date. You have the right to appeal the outcome of assessment decisions if you feel that you have been dealt with unfairly or have other appropriate grounds for an appeal. You are encouraged to consult with the assessor prior to attempting this task if you do not understand any part of this task or if you have any learning issues or needs that may hinder you when attempting any part of the assessment.

 

 

Complete the following activities:

 

You are the Marketing Manager at MMI (please refer to Appendix 1).

The Board of Directors has decided to offer the Diploma of Leadership and Management to international students, adding a critical strategic objective to the current MMI strategic plan.

This project is pivotal to achieve MMI’s strategic objectives.

Relevant information:

• The course aims to provide quality education to international students.
• The course will be promoted as a premium product, pricing it 20% higher than the most expensive private education provider for international students currently in the Australian market.
• The students will have access to trainers working in the industry, enjoy networking opportunities with the industry, listen to guest speakers, and participate in short internships with companies around Australia.
• The target market is international students aged between 21 to 40 who wish to improve their managerial and leadership skills by completing an Australian qualification. The target segment is a niche market prepared to pay a premium price for a practical, high-quality course.
• The CEO informs you that you will be in charge of the marketing plan for the new course.
• The first activity that your team must perform is to design the marketing message for the marketing campaign and outline promotional activities.

The expectations of the organisations are:

• The board is expecting a marketing message that is tailored to international students
• The board is expecting innovative thinking that would place MMI ahead of the competition, starting with the marketing message
• The board is expecting that the marketing team will collaborate effectively with internal and external stakeholders
• The board is expecting that the marketing plan (from inception to implementation) will not exceed a budget of $25,000
• The CEO expects that the Marketing Manager will display competency in the marketing field, operational management skills and leadership.
• You have been given six months to plan the marketing campaign and implement two promotional strategies of your choice.

You are facing the following challenges:

• Your team has always managed marketing for the domestic market, and they are not familiar with the international student market
• You cannot employ new staff members; however, you have been given a budget of $11,000 for training and supporting your team

As a Manager and Leader, you will have to:

• Prepare the marketing team for the task by:
• Helping them frame the marketing message to align with the organisational mission, operations and goals
• Involving the team in planning activities
• Support the team to perform the task successfully
• Influence groups and individuals to ensure that they perform well
• Enhance and demonstrate your personal and professional competence

Your priorities are to:

• Prepare the team to perform the task by communicating the organisation’s vision, mission, values and goals
• Select the marketing message/theme that will guide the campaign; this includes:

• An effective slogan to promote the new course to international students
• A review of advanced technologies currently used in marketing to enhance the promotional message
• Identifying the best ways to promote the course and resources* needed to implement the selected strategies; this may include:

• Networking with education agents
• Advertisement in magazines
• Flyers and brochures
• A selection of social media platforms that are suitable for the promotion
• Public relations strategies such as press releases, networking with government bodies and industry, positive publicity from other activities such as local community support
• Advertisement on the MMI website with a call to action
• Other promotional activities

Note*= Resources should include human resources (number of staff and capability needs); physical resources such as equipment and/or technology; estimated budget)

• Review your team competencies and consider how to best delegate tasks
• Consider what risks may be associated with the plan
• Build and lead your team to complete the task
• Ensure that you gain personal and professional competency to manage and lead the team successfully and to support the achievement of organisational goals

Work with a group of 3-4 students where you will all play both Team Member and Marketing Manager (you will take turns, as instructed, in simulated work conditions).

The team comprises of:

• Marketing Manager
• Marketing Officer
• Social Media Officer
• Cntent writer officer

 

Task 2.1 Communicate organisational mission and goals

 

Read the Scenario for Assessment (Appendix 1) and review the task assigned to the Marketing Manager.

Schedule a time with the trainer and assessor in week 2 of class and communicate the organisation’s vision, mission, values and goals to the team clearly and effectively (each student will have to present to the others, taking turns).

Duration: 5-10 minutes/student

The trainer and assessor will evaluate your performance during the presentation (Role-Play) and provide feedback on the marking sheet.

If you are absent from class, you are responsible for making alternative arrangements with the trainer and assessor to perform the Role-Play.

Before the presentation

Prepare a PowerPoint presentation to cover the following:

• Clarify organisational objectives, values and standards following the organisation’s strategic direction
• Present the marketing project assigned to the team by the Board of Directors
• Establish links between organisational goals, values and standards, and the responsibilities of the Marketing Team as a group and as individuals
• State clear expectations of the team and individuals and explain them in a manner that builds commitment to the organisation and the marketing project
• Address the expectations of the Board of Directors for the project
• Define business ethics and provide examples of ethical behaviour

Ensure media and language used during the presentation is appropriate to individuals and team.

Note: submit the PP with your assessment.

During the presentation

• Build trust, confidence and respect of the diverse group of individuals through positive role modelling and effective communication and consultation
• Create and maintain a positive work environment
• Encourage team members to adopt business ethics and build their commitment to the organisation. Give examples of ethical behaviours in business.
• Demonstrate sophisticated control over oral, visual and/or written formats, drawing on a range of communication practices to achieve the goals of the meeting
• Build rapport to establish effective working relationships and inspire trust and confidence
• Seek feedback on team values, goals and purpose
• Adapt the leadership style to the circumstances and situation

After the presentation

Document the team values, goals and purpose as agreed on with the team.

Values (4-5)	Define the goals. Work for the developemne. Define the objectives. Select the specific work plan and the management. m
Team goals and purpose What is the goal the team wants to reach (focus on the marketing project)? When are all the team efforts successful?	Define the workplan. Work with the concentration and the management. Plan the specific work and goals.
Describe how the language and media you used to communicate organisational mission and goals met the needs of the team and individual team members. (30-50 words)	They need to do the management and work for the organizational work managemneet and the given work schedule and the work plan. They need to define the work plan in the work standards and the specific work plan and the specific work area.

 

Task 2.2 Lead and manage planning activities

 

Schedule a time with the trainer and assessor in week 3 of class and facilitate a collaborative planning session with the team (take turns in facilitating the session).

This planning session aims to plan the marketing project and consider improvements in work practices within the team.

Duration: 45 -60  minutes

The trainer and assessor will evaluate your performance during the planning session (Role-Play) and provide feedback on the marking sheet.

If you are absent from class, you are responsible for making alternative arrangements with the trainer and assessor to perform the Role-Play.

Before the session

• Review the requirements of the marketing plan
• Prepare planning notes to discuss with the group
• Take into consideration the needs and expectations of both internal and external groups
• Consider risks and risk management policies
• Consider the internal and external business environment
• Research technology that could be used in the marketing team to support the completion of the marketing project and facilitate work practices, productivity and sustainability
• Think about and determine a way to improve sustainable work practices in the team (for example, reduce energy consumption, reduce disposable containers, implement flexible work arrangements to champion work-life balance etc..)
• Think about and determine ways to improve flexibility and adaptability to change and accessibility in the team (for example, training, flexible work arrangements, cross-functional work, rewards, etc..)
• Determine resource requirements for the marketing project
• Determine how tasks will be allocated according to individual competencies and operational plan
• Consider effective delegation of work
• Determine what leadership style would best suit the facilitation of the planning session

During the session

• Build trust, confidence and respect of the diverse group of individuals through positive role modelling and effective communication and consultation
• Create and maintain a positive work environment
• Be a role model for ethical behaviour.
• Demonstrate sophisticated control over oral, visual and/or written formats, drawing on a range of communication practices to achieve the goals of the session
• Collaborate with the team and engage them effectively in the planning process
• Ask for feedback and inputs into the planning session
• Encourage innovative thinking
• During the session, complete the following:
• Select the key marketing message/theme that will guide the campaign
• Develop two (2) high-level promotional strategies (for example, a social media campaign, advertising, sales promotion, event marketing, direct marketing etc.)
• Select two technologies: one to support the completion of the marketing project and one to support the team improve productivity and work practices
• Determine resource requirements to complete the marketing project within budget and schedule. Consider how resourcing will support the team in achieving the objectives of the marketing project.
• Delegate tasks assigning clear roles and responsibilities for the project. Take into account individual competencies and experience. (Refer to the overview of the Marketing Team in Appendix 1)
• Identify key risks and determine the most suitable risk treatment option for each.
• Select a sustainable work practice to implement in the workplace.
• Select an initiative to improve flexibility and adaptability to change and accessibility in the team

After the session

• Document the work completed in collaboration with the team during the planning session:

1. Select the key marketing message/theme that will guide the marketing campaign. Include the slogan selected to promote the new course for international students.

They need tob do the developemnet of the work management schedule and do thee work formation of the give campaign. It is helpful to do the developemnet and the workplan of the work execution plan. I this it is helpful for ythe work mangment and the work activity planning. It is a set strategy and goals too.

 

1. Address the following:

Develop two (2) high-level promotional strategies (for example, a social media campaign, advertising, sales promotion, event marketing, promotion on the MMI website, creation of a dedicated website for international students, direct marketing etc.)

Determine resource requirements to complete the marketing project within budget and schedule. Consider how resourcing will support the team in achieving the objectives of the marketing project.

Promotional Strategy	Description (30-50 words)	Resources needed ·      Human Resources (2-3) ·      Physical resources (4-5) ·      Estimated overall cost
Social media work plan and campaign	They are doing the organizational work and the social media planning and work due to the social media advertisement and the planning.	3
Marketing work and advertisement.	It is helpful to do the marketing with the help of the you tube ads and social media planning and media promotional channels (Gómez-Baggethun, &  Naredo, 2015).	2

 

 

1. Select two technologies: one to support the completion of the marketing project and one to support the team improve productivity and work practices.

Technology	Brief Description	Application
Internet	Work fir the searching work and advertisemnat of the work planning and the given objectives.	Work for the organizational context and te work.
Social network	Management of the wiork and the work management planning.	Work for their terms and the situation anslysis (Gómez-Baggethun, &  Naredo, 2015).

 

1. Delegate tasks assigning clear roles and responsibilities for the marketing project. Consider individual competencies and experience (ask each team member to self-assess against the assigned roles and support/mentor/coach them with their self-assessment). Identify training needs for each team member and determine training options and resource needed to support each team member. (Refer to the overview of the Marketing Team in Appendix 1).

(4-5 key tasks/promotional activity)

Promotional Activity: <Add>
Task	Responsibility	Skills considered when assigning the task	Timeline
They need to wor for the personal work and the personal work planning and the selling.	It is work for the management and the work formation and the management reketed to the organization.	Communication skills.	15 days
Advertisemmat and the work formation.	Manage the workforce and the organizational  and the adjcetives.	Management skills	20 days
They need to do the sales planning and the promotion of the sales.	Do the organizational salescand the marketing to define the work management and the work planning releted to the organizational factors and the management strategies.	Communication skills	10 days
Direct marketing	Do the marketing of the organizational work and the work plan, to find the objectves and management programme and situation analysis.	Communication skills	20 days
Public reaction	Keep the communication and the good relations with client  (Baumgartner, & Rauter, 2017).	Work managemnet	15 days

 

Promotional Activity: <Add>
Task	Responsibility	Skills considered when assigning the task	Timeline
Sales	It is work for the management and the organizational work plan.	Communication skills.	12 ays
Advertisement	Manage the work plan and advertisement.	Management skills	15 days
Promotional sales	Work for the sales and do the management of the workplan aand the strategies.	Communication skills	20 days
Personal selling	It is the work for the management and the organizational work planning.	Communication skills	15 days

 

Team Member	Training Needs	Training Options (For example, online learning, mentoring or coaching etc..)	Resources
Team member 1	Promotion of sakes training	Online	Manager
Team member 2	Direct marketing and training	Mentoring	Manager
Team member 3	Public relations	Online	Mnager

 

1. Identify four (4) key risks and determine the most suitable risk treatment option for each.

Risk	Risk treatment option (30-50 words)
Technology risk	Do the work planning and the evaluation.
Budget risk	Fine the prospective of the budgeting process.
Schedule plan	In this, they are doing the work plan and the work evaluation of the particular thing and the particular the formation.
Operational risk	it is obtained with the managmnet was not famalier with the source of the plaing and thee schedule  (Berkes, & Ross,2016).

 

1. Select a sustainable work practice to implement in the workplace. Justify your selection.

(40-80 words)

It is able to do the work formation and to do the different kind of the workplan and the work for the environment work plan and the work sustainability of the given work and the resources. It is work with the planning and the maanageemnet reketed to the workplan and the workplace policy work  (Silveira, & Reis, 2022).

 

1. Select an initiative to improve flexibility and adaptability to change and accessibility in the team. Justify your selection.

(40-80 words)

They need to do the fioicus for the work planning and the maanagemnet, it is the evaluation and the work planning for the management and the given objectives. They need to be the open minded and planned for the particular situation.

 

• Reflect on the planning session, the work performed with the team and addressed the following:

 

Reflection
What leadership style/s did you use during the planning session? Why? How does it differ from the leadership style you adopted in the presentation meeting in Task 2.1? (50-100 words)	It is the word formation and the demonstration of the work planning and the work evaluation of the particular work plan and the work schedule. It is the marketing plan and the situation given leading roles and the planning for the particular situation.they are able to mae the decision for their work plan and the given adjectives.
How did you lead by example? Provide an example of how you behaved ethically, communicated effectively, or consulted during the session to provide the team with a role model to follow.	They need to work with the trades and the specific work planning and the management of the work and the situation. They are able to given them the responsibility of the work planning.
List 2-3 considerations from the internal and/or external business environment that you kept in mind during the planning session.	Strength. Weakness. Threads. given opportunities.
Provide an example of how decision-making during the planning session took into account the expectations of internal and external stakeholders.	They need to work for the decision aing olan and the given policies and the procedure. They need to do the work planning and the situation analysis and the work management plan. There are the two kind of the thigs racketed to the effectiveness if internal and the external effectiveness.
Provide an example of how you encouraged the team to think innovatively during the session.	We are able to make the innovation of the work in the core of the work planning and the work value.
Provide an example of how you displayed ethical behaviour during the planning session.	We can make the innovation and the management planning to the core o the wrk adjcetives amd the values.
Why was it essential to involve the team in planning and decision making? (30-50 words)	It is helpful to work with the organizational plan aand the organizational values they need to fine the organizational values and define the work plan reketed to th organization and its eveuetion of the process  (Baumgartner, & Rauter, 2017).
List three (3) actions that you will have to complete to lead the team to deliver the marketing project successfully.	They need to fine the wor plan and the work given structure. It is gives the work planning and the confirmnation of the work and the given evauation process.
What did you do well? What could you improve?	In this they are olanned about the work management and the work adjectives. It is also work for the confirmation of the work and the work plan.

 

Task 2.3 Lead in the organisation

 

1. Manage incidents/issues

Assume that the following has occurred:

A Google Review from a prospective student (international student) states that he visited the MMI campus and had a bad experience when asking for information about the new course at reception.

The receptionist was rude, demonstrated a lack of cultural intelligence and had no knowledge of the new course.

1. Outline how you would investigate the incident/issue. (30-50 words).

They need to take the different kind if the action and the management action regarding the work plan objectives and the achievement f the organization. In this they need to do its innovaton and the collection of the work planning. It is help to do the right action of th work planning and check the work management and effective work evaluation  (Berkes, & Ross,2016).

 

2. Assume that the outcome of the investigation is the following:

• The receptionist was newly appointed in the role, and she is on her probation period.
• The receptionist had no training on product knowledge, and she completed her cultural intelligence induction training online. The online induction had no form of assessment/evaluation at completion.

Write an email to the CEO and the Client Service Manager to:

• Inform them about the outcome of the investigation
• Propose remedial actions for the google review and outline a course of action
• Highlight the importance for the organisation to be represented positively in the media and the community
• Suggest improvements for the induction program
• Advise the Client Service Manager to initiate a performance management process with the receptionist

Take into consideration the needs and expectations of internal and external stakeholders, and usethe most suitable leadership style when conveying the message in your email.

Use Template 1 to write the email. The text of the email should be in grammatically correct English, written in an appropriate (polite, business-like) style.

(150-200 words)

Template 1 -Email

 

Email to the CEO and the Client Services Manager

To: CSM, CEO

Cc:

Bcc:

Subject: work outline and reviews.

Date email is sent: 17-08-2022

Attachments:

Hello sir, We are here you to give you the inforamtiion rearding the work plan and google review of the work and the planning. It is work for the work formation and the work services to do the work formation and the work practices. In this we are check to do the review regarding the work maanagemnet and the services. Thank you sir Regards

 

1. Manage the media

Assume that the following happened:

The bad review in google was picked up by the press that interviewed the prospective student and reached out to you for comments before an article about the lack of cultural intelligence at MMI is published.

As a Marketing Manager, you will have to provide comments to the press.

Schedule a time in week 4 with the trainer and assessor.

Role-Play an interview with a journalist (played by a classmate) who is asking for information about the incident that prompted the google review.

Ask the classmates to prepare three questions for the interview.

The trainer and assessor will validate your participation in the interview and provide feedback on the marking sheet.

If you are absent from class, you are responsible for making alternative arrangements with the trainer and assessor to perform the Role-Play.

Duration: 5-10 minutes

Before the interview

• Think about how you can represent the organisation positively
• Plan to respond to objections
• Prepare to respond to possible questions from the journalist

During the interview

• Display a professional demeanour
• Display ethical behaviour
• Provide the necessary information about the incident and how it was managed
• Represent the company positively
• Adapt the leadership style to the situation
• Empathise with how the prospective student may have felt
• Respond to questions concisely and clearly

After the interview

• Ask the classmate to provide feedback about your performance during the interview.

Ask them to complete a Peer-Review form (Template 2) to evaluate your performance as a Marketing Manager during the interview. Collect the form and provide evidence of its completion: pictures of completed paper-based forms or screenshots of emails with completed peer-review forms.

Template 2 -Peer Review Form

Peer Review Form
Full Name of the student completing the peer review.
The Marketing Manager displayed a professional and confident demeanour during the interview.	Strongly Agree		Agree		Neutral		Disagree		Strongly Disagree
	Yes
The Marketing Manager responded to questions clearly and concisely.	Strongly Agree		Agree		Neutral		Disagree		Strongly Disagree
			Yes
The Marketing Manager demonstrated empathy towards the prospective student.	Strongly Agree		Agree		Neutral		Disagree		Strongly Disagree
			Yes
The Marketing Manager explained the situation well.	Strongly Agree		Agree		Neutral		Disagree		Strongly Disagree
			Yes
Based on the interview, I think that the situation with the prospective student was well managed.	Strongly Agree		Agree		Neutral		Disagree		Strongly Disagree
			Yes
The outcome of the interview was….	Exceptional	Excellent		Very Good		Good	Fair	Poor		Very Poor
				Yes
Overall, the Marketing Manager was …	Exceptional	Excellent		Very Good		Good	Fair	Poor		Very Poor
				Yes
Opportunities for improvement. List 2-3.	Define the work management and the adjective to achieve the goals and the work formation plan.

 

Evidence of completion of the Peer-Review Form, copy and paste in the space provided below.

It is the work planning and the wirk formation work and the innetiation attached with the poliy and the ggiven procedure  (Silveira, & Reis, 2022).

 

1. Initiative

Develop a social media post to promote one of the initiatives implemented in the Marketing Team (sustainability or improvement of flexibility/adaptability) across the organisation.

Make sure to highlight the benefits of the initiative and outline how successful the initiative was when implemented in the Marketing Team. The post can be as simple as text + a picture.

Document the post in the space provided below.

It is the work formation and the work management planning to define the rles and the responsibilities for the particular person and their adjcetives and the work planning.

 

 

References –

Baumgartner, R. J., & Rauter, R. (2017). Strategic perspectives of corporate sustainability management to develop a sustainable organization. Journal of Cleaner Production, 140, 81-92.

Berkes, F., & Ross, H. (2016). Panarchy and community resilience: Sustainability science and policy implications. Environmental Science & Policy, 61, 185-193.

Gómez-Baggethun, E., & Naredo, J. M. (2015). In search of lost time: the rise and fall of limits to growth in international sustainability policy. Sustainability Science, 10(3), 385-395.

Silveira, C., & Reis, L. (2022). Sustainability in Information and Communication Technologies. In Research Anthology on Measuring and Achieving Sustainable Development Goals (pp. 771-792). IGI Global.

 

 

 

 

Appendix 1 – Scenario

 

The company

XYZ Pty Ltd, trading as MMI Professional Education, is an Australian boutique education provider in Melbourne Registered Training Organisation -RTO), offering VET accredited and non-accredited business courses to corporate clients and local clients (domestic students).

MMI was founded in 1998 by brothers Mark and Andrew White, who built the company to become a quality RTO with major accounts in Melbourne, Sydney, and Brisbane.  Mark Brown sold his shares to his brother Andrew who is the current chairman of the company.

The education provider is centrally located in Collins Street, Melbourne CBD, with state-of-the-art facilities:

• Administration and Management Offices (including the main boardroom, 2 meetings rooms and a computer lab with 20 PCs) on Level 45
• 15 Classrooms, kitchenette, client lounge room and a trainers’ room on Level 46

Corporate training is mainly non-accredited and delivered at the clients’ premises around Australia, but it can also be catered for at Collins Street. Corporate clients include major Bank groups, National Management Consultancy firms, Manufacturing companies and Government agencies.

Accredited courses are delivered in Collins Street with a combination of face to face and online training delivery. The accredited courses are the Diploma of Business and the Diploma of Project Management. MMI has a current capacity to enrol 500 clients; the current enrolment number is 250 clients.

Important note:

• A VET accredited course has been assessed by the Australian Skills Quality Authority (ASQA) as compliant with the Standards for VET (Vocational Education and Training) Accredited Courses and the Australian Qualifications Framework (AQF). Accreditation means that the course is nationally recognised and that the registered organisation (RTO) can issue a nationally recognised qualification or Statement of Attainment (this for single units only).
• Non-accredited courses are business courses that have been highly customised to meet clients’ training needs.

The current organisational structure is as follows:

The Teams are as follows:

• Board of Directors

• Mr Andrew White – Chairman
• Ms Francis Green – Executive Director
• Mr Eli Brown – Non-executive Director
• Ms Josephine Magenta – Non- executive Director
• Ms Deborah Red – CEO
• Mr Leonard Black – CFO

• Finance Department: CFO and 2 x financial officers (full-time)

Summary of duties: account receivable, account payable; invoicing; payroll; financial record keeping and reporting; taxes/fees

• Marketing Team: Manager (full time) and 1 x marketing officer (part-time)

Summary of duties: promotion; design of marketing collaterals for events; social media; market research; public relations

• HR Team: HR Manager and 2 x admin officers (part-time):

Summary of duties: Recruitment; Induction and training; performance management support; employee relations; safety; compensation and benefits

• Client Services: Client Service Manager and 2 x receptionists; 4x client service officers, 1 x team leader, 1 x maintenance officer

Summary of duties:

• front of office and back of office customer service activities (to include reception and response to enquiries)
• support to academic staff
• client admin: client admission, enrolment, enrolment variations, pastoral care, completion
• building maintenance: 1x maintenance officer

• Academic Services: Academic Manager and 5 contract business trainers for corporate training; 4 full time (ongoing) business trainers for accredited training

Summary of duties: accredited and non-accredited training and assessment; learning material and assessment development and validation; support with compliance monitoring; pastoral care.

• IT services: outsourced to an external company

Summary of duties: network service; database administration (inventory and staff files); maintenance and update of a communication system including CRM (Customer Relationship Management system); data management and security.

Note: in loco IT maintenance is performed by the maintenance officer who has some IT knowledge

Company Ownership structure

The company structure is Pty Ltd:

• The Chairman Andrew White holds 51% of the shares
• 40% of the shares are held by an external corporation since late 2017, as a silent business partner
• The remaining 9% is owned by other members of the Brown’s family

Vision

Our vision is to develop outstanding individuals through quality business training that encompasses personal and professional growth.

Mission

• We create successful careers in business to advance business growth and to positively impact on the broader community.
• We strive to provide exceptional business training that focuses on quality of teaching, practical learning, and successful outcomes

Values

Our core values are:

• Quality
• Integrity
• Accountability
• Respect for diversity
• Innovation

MMI quality standards

• Australian Skills Quality Authority (ASQA) standards
• ISO9001 – Quality Management Systems
• ISO 27001 Information Security
• ISO 31000 Risk Management
• Australian Business Excellence Framework

MMI – Boards’ of Director expectation

• Quality of practices
• Innovative solutions for business growth based on hard data and extensive research
• Build an innovative and agile company that can respond to the challenges of an ever-changing business environment
• Become market leader
• Increase value for shareholders and clients

 

Industry, market, and strategic business direction

MMI Professional Education is a Registered Training Provider (RTO) based in Melbourne, Australia, that offers business accredited and non-accredited courses to corporate clients and local clients.

Strategic Objectives:

• To expand the basis of the operation to Sydney, where the company has experienced a high increase in demand for corporate training
• To increase revenue by 10% annually for the next 3 years
• To increase profits by 10% annually for the next 3 years
• To position the company as a leader for quality business education in Australia within the next three years
• To expand the course offering by adding new qualifications to the scope of registration: the Diploma of Leadership and Management and the Advanced Diploma of Program Management
• To increase the base of local clients attending accredited courses
• To implement sustainability to work practices: social, financial, and environmental
• To expand the offering to international students by repackaging accredited business courses to add an internship component during the course

Current positioning

• MMI enjoys a good reputation in the industry as a quality provider of business courses for corporate clients
• Courses are marketed as hands-on, with trainers that currently work in the industry, providing current and cutting-edge skills to business professionals
• MMI currently holds 15% of the corporate business training in Australia
• MMI does not currently deliver business courses to international clients
• MMI does not currently deliver courses overseas
• The company is financially stable and sustainable

 

Operational overview

• State of the art facility in Melbourne to be replicated in Sydney
• Systems in use:

• Student Management System (MMI system)
• Learning Management System (Moodle)
• Accounting Management System (MYOB) – does not interface with MMI system
• Share drive
• Share points
• Zoom
• Project Management Application for remote teamwork (trainers): Wrike

• Trainers work both on-site in Melbourne and around Australia
• Senior management to stay in Melbourne: campus director and team leaders to be employed to manage and supervise Sydney’s operations
• Staff to be employed for the Sydney Campus
• Administrative tasks such as enrolments will be undertaken by Melbourne’s campus
• Virtual teamwork practices to be implemented between Melbourne and Sydney
• Website tailored to international students to be developed
• Develop and implement sustainability policy and practices across the organisation; sustainability has not been on the top five priorities of the company so far
• All trainers are based in Melbourne; this impacts on financial costs when having to move trainers to other Australian capitals to conduct corporate training. Trainers who deliver corporate training receive a generous daily allowance when outside Melbourne ($250/day); all travel and accommodation expenses are paid for by MMI. This generous package impacts an average of 20% on the profit margin for each corporate course that is sold

 

Organisational culture

The organisational culture experienced at MMI is a mix of market and hierarchy culture.

• The Market Culture: This culture is built upon the dynamics of competition and achieving concrete results. The focus is goal-oriented, with leaders who are challenging and demanding. The organisation is united by a common goal to succeed and beat all rivals. The main value drivers are market share and profitability.
• The Hierarchy Culture: This culture is founded on structure and control. The work environment is formal, with strict institutional procedures in place for guidance. Leadership is based on organised coordination and monitoring, with a culture emphasising efficiency and predictability. The values include consistency and uniformity.

(Source: https://popinnow.com/four-types-organizational-culture/ )

• The organisation is top-heavy, and there are concerns that this may not suit the strategic objectives for growth and the opening of a second campus in Sydney.
• The Board of Directors is invested in the change process; however, intervention is needed to bring departmental managers and teams on board.
• It is recommended that an organisational culture more suitable for innovation, sustainability, agility, and progressive growth is developed and implemented.

 

 

Operational issues

The following operational issues have been identified internally:

• The increased number of complaints due to lack of cultural sensibility of trainers when dealing with students from the non-Australian background (15% increase in the last 6 months alone)
• All trainers are based in Melbourne; this impacts financial costs when moving trainers to other Australian capitals to conduct corporate training. Trainers who deliver corporate training receive a generous daily allowance when outside Melbourne ($250/day); all travel and accommodation expenses are paid for by MMI. This generous package impacts an average of 20% on the profit margin for each corporate course that is sold
• An increasing number of enrolments in Melbourne projected the student population to rise from 205 to 450 by mid-2021. Current facilities are not sufficient to accommodate the increase in numbers (existing facilities can accommodate max 350 students)
• Delays in achieving marketing objectives due to the composition of the team (2 part-timers and one contractor) that cannot sustain the increased amount of marketing tasks (corporate events to enhance networking and identify potential corporate clients have increased by 30% in the past 6 months)
• A new student management system has been developed in-house. The system was recommended by the Client Services and the Academic Managers for the seamless integration of the student management and the learning management system. However, the two managers failed to perform due diligence, and they did not consider that the new system does not interface with the finance management system. This will cause operational disruptions to the workflow as finance records (mainly revenues) will have to be manually inputted based on the new system’s reports on enrolment.
• Covid19 has decreased sales by 20%; the company has managed to deliver existing courses and still maintain a reasonable margin of new enrolments online

 

Sustainability

 

The company strongly wants to incorporate socially responsible practices into the organisation.

• There is an interest in implementing sustainability training from the induction process.
• Current policies and procedures are outdated, and there is not corporate social responsibility policy or strategy.
• The Board of Directors would like to invest $30,000 in philanthropic initiatives each year. However, they cannot find an agreement on what initiatives to support.
• Some of the departmental managers think that sustainability is only about environmental sustainability.
• Most documents are printed.
• Plastic cups are used in the kitchenette.
• No recycling bins are present on campus.
• There is not policy for sustainable procurement.
• The thermostats are on overnight.
• Sustainability is not an agenda item in meetings.
• There is not plan to review energy or water consumption.
• There is not strategy for waste management.
• Flexible work arrangements are offered on paper but not encouraged.
• The staff would like a staff well-being program to be implemented.
• The company is financially sustainable.
• The Board of Directors is willing to invest $45,000 for corporate social responsibility initiatives; and an additional $ 15,000 solely for environmental sustainability improvements.

 

Marketing

• MMI has not heavily invested in marketing activities, relying mainly on word of mouth.
• The company has a website:
• Old fashioned look, quite austere
• Not responsive
• In the mobile version, after you have clicked on a few pages, the navigation becomes daunting
• Heavy use of text
• Infrequent updates
• Social Media: there is a FB page that is rarely updated; the LinkedIn Page is not in use
• Print advertisement: Industry magazine
• Referrals: education agents are paid 15% commission for referring students
• Discounts: twice/year, MMI offers 10% for new enrolments to attract more students
• Yearly marketing budget: $75,000
• The marketing team is small and not experienced in digital and social media marketing

 

Pricing

Product	Target Market	Price
Corporate Training Topics: ·         Operational Management ·         Leadership ·         Project Management ·         Emotional Intelligence ·         Change Management	·         Management ·         Individuals looking for upskilling to advance their career	Face to Face classroom (average of 10 participants) $ 2,000/participant Online $ 800/participant Individual coaching $ 150/hour
Diploma of Business	Domestic students	Blended learning: $ 4,000/student
Diploma of Project Management	Domestic students	Blended learning: $ 6,000/student

 

Workforce Overview

The following has been reported:

• Turnover rates are high in the academic department (30% yearly) due to the contractual nature of some of the roles. Ongoing training staff is steady; however, there is a need to invest more in their professional development to keep industry currency when teaching.
• Need for a succession plan for management roles
• Gender unbalanced
• Recruitment is done externally, few opportunities for advancement are offered to existing staff
• A recent staff survey outlined the following:

• Lack of opportunities for advancement
• Top-heavy management
• Silo mentality
• Not enough room for innovation and improvement
• Lack of well-defined sustainability policy
• Diversity policy is very generic
• Need for flexible work practices
• Lack of engagement with the local community

• HR practices are mainly focused on administrative duties. The Board of Directors has identified the need to embrace HR practices as an essential strategic tool for business advancement.
• Training on HR practice is required for management
• Staff lament a lack of communication from the top
• Sense of working in silos

 

Remuneration (average) for each role is as followed:

• Board of Director – 25-50 k/year
• CEO – 250 k/year
• CFO – 180 k/year
• Managers – 120k/year
• Receptionist $ 52k/year
• Officers (including team members in the Marketing dept) $ 65k/year
• Team Leader $ 78k/year
• Trainer (ongoing) $ 85k/year
• Trainer (contractor): $ 80/hour.  Trainers who deliver corporate training receive a generous daily allowance when outside Melbourne ($250/day), all travel and accommodation expenses are paid for by MMI.

Note:

• The above remuneration must be considered pro-rata for part-time staff.
• Superannuation is excluded and should be added at 10% to employee’s ordinary earnings
• Superannuation is paid to contractors (business trainers)