Native Bush Spice Australia

1) Executive Summary

Provide an overview of the business

Native Bush Spices Australia is located in Caffs Harbour, NSW. It was established in the year 2010 to mainly supply the demand for local food products in Australia. The organization has organic certification. The organization retails and manufactures a range of Australian organic local foods mainly including:

1. Native fruit conserves and jams

2. Native herbal teas

3. Native spices and herbs (Hopkin, 2018).

2) Vision

Include vision as confirmed at role play meeting

The vision of NBSA is to establish the organization as a highly respected and also pursued-after supplier of the spices of native bush and to influence efficiency and knowledge through the scale of the global group.

3) Mission Statement

Include mission as confirmed at role-play meeting

The statement of mission is to provide the greatest quality of products to entire clients and to grow and sell fresh and quality products of seasoning that mainly enhance and simplify the cooking experience of consumers.

4) Our values are:

Include values as confirmed at role-play meeting

The values of the organization include innovation, integrity, excellence, caring, responsibility and respect, exceptional and quality practice, partnerships of consumers and suppliers, the strong performance of finance, and sustainability.

5) Legislation, Regulations and Codes of Practice

List Legislation, Regulations and Codes of Practice relevant to this Strategic Plan

Legislation, Regulations and Codes of Practice are given below:

1. Trade Mark Act

2. Rational Property

3. Insurance Policies and Procedures

4. Tax and finance structures

5. Work Health and Safety Act

6. Employment Conditions

6) Strategic Objectives and Goals

Include strategic objectives as confirmed in Assessment Task 2 – Activity 1

The strategic objectives and goals of the organization are:

1. To maximize sales and to create awareness of the brand.

2. To expand the business into international markets mainly Singapore, Japan and Hong Kong

3. To do alliance marketing

4. To develop a broader range of products (Hopkin, 2018).

7) The Market

Market characteristics & conditions

Current Competitors

List a minimum of two (2)

1. Australian Herb and Spice Industry Association

2. Aussie Spices online

Current Consumer Profile:

1. All consumers are Australian

2. The range of age is between 35 to 65 years

3. They care for the environment

4. They are conscious of health

5. They like gourmet foods

6. Average yearly income of current customers is around $80,000 (Drahos, 2016).

Current Stockists

1. Stores of healthy food

2. Stores of grocery

3. Supermarkets of boutique style

4. Stores of gourmet

5. Stores of healthy food

Current Sales and trends

1. Investing mainly in future development

2. Assumed growth of around 10 to 12% every year, for the next 3 years

3. Maximized sales of around 10 to 12% from the year 2012

List Internal sources of information used to determine the MARKET

1. Case Study of Native Bush Spices Australia

2. Statement of Capacity BSBSTR602

List external sources of information used to determine the MARKET

1. Journals

2. Reference Guides

3. Magazines

7) PESTLE Analysis

Include a PESTLE analysis here

1. Local legislation and regulations

2. Legislation and regulations requirements in Japan, Hong Kong and Singapore

1. Fluctuations in economic conditions of Australia

2. Economic environment of Japan, Hong Kong and Singapore

1. Consciousness of health in consumers

2. Demands and preferences of consumers

1. Modern trends in technology

2. Automation

1. Different environmental conditions in Australia

2. Changes in climatic conditions of Japan, Hong Kong and Singapore

1. Standards of safety in Australia

2. Standards of safety in Japan, Hong Kong and Singapore

8) SWOT/R Analysis

Include a SWOT/R analysis here

Strengths	Weaknesses
1. High Quality 2. Strong presence in the market 3. Good leadership 4. Good relation with supplier	1. Do not have a strategic plan 2. Low diffusion in the overseas market 3. Poor marketing strategies
Opportunities	Threats/ Risks
Expansion in overseas markets New range of products Alliance marketing	1. High competition 2. Financial risks

9) Joint Venture Consideration

This information is to be considered in conjunction with the Expansion Budget and Projections.

Joint venture consideration and establishment of cooperative ventures for overseas markets typically implies an assumption that cost and income would be shared 50/50.

10) Cost Benefit Analysis

Complete below the cost benefits analysis calculations as specified:

NBSA Expansion Costs (No joint venture)
Total Budgeted Fixed Costs	$212,330
Total Average Budgeted Monthly Cost	$287,860
Total Annual Average Budgeted Cost	$3,666,650
Total Annual Projected Income	1,948,000
Total Project Profit/ Loss in the first year	(1,718,650)
Project total cost over two (2) years	$7,120,970
Total Projected Income over two (2) years	$5,488,000
Total projected Profit/ Loss in the first two (2) years	($1,632,970)
NBSA Expansion Costs (With Joint venture)
Total Budgeted Fixed Costs	$106,165
Total Average Budgeted Monthly Cost	$143,930
Total Annual Average Budgeted Cost	$1,833,325
Total Annual Projected Income	$974,000
Total Project Profit/ Loss in the first year	($859,325)
Project total cost over two (2) years	$3,560,485
Total Projected Income over two (2) years	$2,744.000
Total projected Profit/ Loss in the first two (2) years	(816,485)

RECOMMENDATION/S

Outline below your recommendation/s for the overseas expansion, based on the cost benefit calculation you completed above:

1. The organization should develop effective plans and strategies for the joint venture to be mainly cost dispassionate and increase profits.

2. The organization should cancel the plans of expansion as of now till all projections are in favour of the company.

3. The company must focus on generating its revenue by $3500, 000 without maximizing operational costs.

11) Risk Analysis

Identify and complete one (1) risk analysis on each of the organisations’ strategic objectives and intellectual property rights and responsibilities.

	Risk Description	Likelihood	Consequence	Risk Rating	Recommended action/s to minimise risk.
Increase Sales
1	Expanding business to international markets	2	5	10	1. Establish feasible modelling 2. Undertake market research
Create Brand Awareness
2	Marketed the products in incorrect demographic	3	3	9	1. Complete the analysis of market 2. Conduct market research
Develop product range
3	Unsustainable ingredients	2	5	10	1. Ingredients should be researched to make sure sustainability 2. Make sure that products could be sourced on consumer demand
Alliance marketing
4	The alignment of the company is not well-reputed	2	5	10	1. Analyze profit 2. Make sure profit is there
Expand to Overseas markets
5	Expansion into international markets	3	5	15	1. Further modelling is needed 2. More research should be done
Intellectual Property rights and responsibilities
6	The idea that is developed is utilized by the competitor	2	3	6	1. More ideas should be researched for determining the present competition 2. After the application of ideas, research should be conducted

12) Actions

The following table identifies the actions we plan to take to achieve our strategic objectives.

Actions	Timelines	Responsibility	Key performance indicator
Include specific actions to achieve strategic objectives	Include month and year	Which staff member will be responsible	Include key performance indicators
Maximize local sales	25 months	Sales and marketing manager	10% increase in sales
Conduct research on international markets	10 months	CEO	Maintain and control financial feasibility
Develop a broader range of products	11 months	CEO	6 new range of products
Implement alliance marketing	10 months	Marketing Manager	Alliance of marketing should be secured
Create awareness of the brand (Drahos, 2016).	7 months	Sales and Marketing Manager	Up to 10% maximization in sales

13) Approval

CEO Signature (roleplay by Assessor)

Note: CEO (Assessor) not to sign until the CEO approves the Strategic Plan in Assessment Task 3, Activity 2 – Role play following.

Native Bush Spice Australia