Assessment 1

Question 1

1. 2 media organizations of Bounce Fitness are:
2. Australian Broadcasting Corporation
3. News Corporation
4. Two government organizations are:
5. Australian Government
6. Australian Government Department of health
7. Two channels of communication that are utilized for communicating with the external stakeholders are:
8. Email
9. Live conferences and meetings (Straubhaar, et al., 2015).

Question 2

By embracing adaptability and agility, cross-communication in the organization permits businesses for working with individuals from a wide range of cultures and backgrounds. As an outcome, whole communication enhances, bonds and relations with stakeholders and colleagues grow effectively and the performance of the organization reaches larger heights and also increases the productivity of organization.

Question 3

Negotiation is a process by which more than two people resolve problems or arrive significantly at an effective result. Negotiation is a kind of way of avoiding arguing and reaches to an agreement mainly with which parties particularly feel gratified.

The process of negotiation includes:

1. Prepare for negotiation
2. Then the information is exchanged
3. Bargaining or resolving the problem
4. Concluding and implementation (Straubhaar, et al., 2015).

Question 4

The steps are given below:

1. Clarify purpose or aim
2. Allocate roles
3. Check the agenda
4. Follow the agenda
5. Review record of meeting
6. Plan further steps and agenda
7. Evaluate

Question 5

The steps are:

1. Introduce the expediter to the meeting
2. Develop the concerted agenda
3. Listen proactively
4. Give various ways of contributing
5. Develop psychosomatic safety and also encourage staff in taking risks
6. End the meeting with confidence (Kakabadse, et al., 2018).

Question 6

The four styles of communication are:

1. Passive communication – In this, communicators normally fail in expressing their needs or feelings, permitting others for expressing themselves.
2. Aggressive – It is mainly underlined by speaking in a demanding and loud voice.
3. Assertive – In this, communicators express their feelings, and needs and also consider the needs of other individuals.
4. Passive-Aggressive – In this, communicators are mainly aware of their requirements, but struggle to put those needs in front of others.

Question 7

Scenario 1

The structure of communication presented in this situation is Formal communication.

Scenario 2

The structure of communication presenting this situation is Directive communication.

Question 8

Scenario 1

The manager of marketing can utilize an informal and educating tone when discussing with members of the team.

Scenario 2

The manager of marketing can utilize a formal tone while presenting to the CEO.

Question 9

Three purposes are:

1. To enhance practices of the organization
2. For keeping employees and staff informed
3. To decrease errors in the workplace (Kakabadse, et al., 2018).

Question 10

The different considerations are given below:

1. Collaboration
2. Respect and integrity
3. Setting accurate expectations
4. Flexibility
5. Proactive listening
6. Constructive feedback (Alakbarov, 2021).

Question 11

The different things that should be in mind are:

1. Have patience and listen to others
2. Use a positive tone while communicating
3. Show empathy towards others
4. Use better styles of communication like assertive

Question 12

It can be done by:

1. Providing specific and clear data
2. Proofreading the presentation
3. Sharing the credentials
4. Handling mistakes and interruptions gracefully (Alakbarov, 2021).

Assessment 2

Part A

Appendix A: Authority Business Form Report

To the Learner: Complete the details below then have your supervisor/manager sign off the declaration below to confirm their permission for you to present this information on behalf of the organisation.
Learner Name:
Workplace/Organisation: IF presenting information in a specific work area, write NA or Nil.	Bounce Fitness
Work Area IF presenting information in the whole organisation, write NA or Nil.	Nil
Information to be Communicated It includes information regarding the rebranding of Bounce Fitness. In this rebranding, the design of logo and design of the shirt will be changed and redesigned. Also, it will be shared this information is confidential as of now, and only a few individuals from Bounce Fitness customers and staff are mainly invited to the particular preview (Van Niekerk & Getz, 2019).
Procedures for Communicating Workplace Information
1. Build the efficient process of onboarding 2. Select accurate words 3. Develop appropriate channels for communicating information 4. Preserve confidential information 5. Follow policies for communicating information (Van Niekerk & Getz, 2019).

Appendix B: Delivery Plan

Prepared by
Workplace/Organization IF presenting information in a specific work area, write NA or Nil.		Bounce Fitness
Work Area IF presenting information in the whole organization, write NA or Nil.		Nil
Purpose                                of Communication		To share information with employees and staff of Bounce Fitness regarding the rebranding of the organization (Maude, 2017).
		To share information with the targeted customer’s group of Bounce Fitness.
Objectives of Communication		To reinforce the innovative brand and also cultivate the image of Bounce Fitness in front the prospective and current customers.
		To appeal regarding the new logo and design of the shirt to the targeted audience and also when this will commence.
Desired Outcomes from the Communication		To increase the consumer retention rate.
		Confidentiality of the information should be maintained (Maude, 2017).
POSITION ON THE PROPOSAL
CONTEXT OF COMMUNICATION
Information to be Communicated	It includes information regarding the rebranding of Bounce Fitness. In this rebranding, the design of logo and design of the shirt will be changed and redesigned. Also, it will be shared this information is confidential as of now, and only a few individuals from Bounce Fitness customers and staff are mainly invited to the particular preview (Druckman & Wagner, 2016).
Confidential Information	The rebranding of Bounce Fitness is kept confidential. It is communicated to consumers and staff of Bounce Fitness that this information should be kept confidential as only selected individuals from the Bounce Fitness customers and staff are invited to this preview.
Reason                           for Confidentiality	For avoiding the risk of mainly the idea of the organization being copied by the other competitors in the same or other markets (Druckman & Wagner, 2016).
Organizational Policy for Managing Confidential Information
Name of the Policy	Communication Policy
Procedures      for Managing Confidential Information	1. Control and manage access 2. Secure all deliveries of confidential records and documents 3. Give training to employees 4. Ensure that entire information is stored on safe systems 5. Develop thorough agreements of confidentiality and policies (Gurdjieff, 2015).
Legal Responsibilities to Maintain Confidential Information
Title of Legal Document	Privacy Act, 1988
Legal      Responsibilities in                    Maintaining Confidential Information	1. One should ask for approval for sharing information. 2. Safeguarding should be considered while sharing or communicating information. 3. Records should be kept while sharing confidential information
	4. Rules and laws of confidentiality must be followed.
Ethical Responsibilities to Maintain Confidential Information
Title           of         Ethical Document	Integrity
Ethical Responsibilities in                    Maintaining Confidential Information	Staff and customers of bounce Fitness must be identified, and act on the values and principles as per the standards and policies of the organization.
	Confidential information should be safeguarded (Gurdjieff, 2015).
TARGET STAKEHOLDERS
Target Groups			Relevance to Information
The staff of Bounce Fitness			They will be capable of reinforcing the innovative brand and also cultivate the image of Bounce Fitness as a long-duration health and wellness provider to prospective and present consumers (Othman, et al., 2017).
Consumers			The information is shared with them as they are the target market of the organization for current membership which is greatly tied to the objectives of the business (Othman, et al., 2017).
Information Needs of the Stakeholders
Information Needs of the Stakeholder Groups			To stay positive towards the rebranding (Liebowitz & Beckman, 2020).
			To make sure that they do not lose interest in rebranding
Requirements of the Stakeholders
Requirements of the Stakeholders			Functional requirements
			Performance requirements (Liebowitz & Beckman, 2020).
Outcomes Desired by the Stakeholders
Outcomes Desired by the Stakeholders			The information is securely kept confidential (Kollmann, 2019).
			The rebranding is completed with effectiveness
Potential Issues and Problems:
Sometimes stakeholders do not have complete information regarding the rebranding and also they do not know what kind of policies and procedures should be followed (Kollmann, 2019).
Forums to Present Information
Forums
a. Formal meetings
b. Video conference
Selected Forum			Formal meetings
Communication and Presentation Styles
			Communication and Presentation Style
Tone			The formal and positive tone
Structure			Hierarchical structure
Style			The assertive style of communication (Keyton, 2017).
Positions Based on Objectives of Communication
Positions				Supporting Arguments
a. Operational				Audiences should be motivated and relevant information should be provided to them.
b. Management				Awareness should be built among the targeted group audience regarding confidentiality of information (Keyton, 2017).

Part B

1. Presentation
2. Written Communication Report
3. Tone of communication

When it mainly comes to stakeholders’ requirement of communication then communication, accuracy and transparency are important. Efficient communication with relevant stakeholders just not only aims to make sure that they know the goals of the organization. The tone that will be utilized while communicating with the targeted groups of stakeholders should be formal and positive as in the organization communication tone plays an important role mainly in productivity. If the colleague or manager sounds disinterested while giving suggestions or sharing information, they are manifesting mainly negative communication tones. So, it is very important to maintain a positive and formal tone while communicating important information to the stakeholders (Thevarajan, et al., 2020).

1. The style of communication

The style of communication that will be utilized while communicating with the groups of targeted stakeholders is the assertive style of communication. Being assertive is the core style and skill of communication. It could assist in expressing yourself and relevant information effectively. This style of communication is effective as it helps in boosting the self-confidence of the individuals. By being assertive in communication the individual can understand the information easily and also build honest relations with stakeholders.

1. The structure of communication

The structure of communication that will be utilized when mainly presenting to the groups of targeted individuals is hierarchical. Utilizing the hierarchical structure develops the clear and transparent authority of departments and work. Managers have responsibilities as per the level of management and also have the right to share information. The hierarchical structure develops clear communication lines. The lines of developing the relations with stakeholders and managers also give the direction of communication. This tactic provides department the clear and productive spokesperson. This also serves for unifying the departments of the organization and also leads to better coordination between managers and stakeholders of the organization (Thevarajan, et al., 2020).

Assessment 3

1. Meeting with Stakeholders group

Meeting Minutes

Purpose of the meeting – To discuss information regarding rebranding

The Attendees – Manager and stakeholders group

The items of agenda – It includes areas of potential compromise and areas of common ground as per the rebranding of Bounce Fitness.

Date –

Time – 10:00 am

Venue – Meeting room

Duration – 10 minutes

Meeting

Manager – Good morning!

Stakeholders – Good morning, sir!

Manager – How are you?

Stakeholders – We are fine, what about you?

Manager – I am also fine. As you all I have conducted this meeting to discuss with you the information regarding the rebranding of Bounce fitness. This rebranding will start with modifying the design of the shirt and logo of Bounce Fitness. This will be mainly the first rebranding of the organization in almost six years. Various new centres of fitness have been launched in previous years, so the CEO of Bounce Fitness have thought that it is now needed to mainly redesign the look of the logo and design of the shirt for attracting new consumers.

Stakeholders – Okay sir.

Manager – Yes, the main objective regarding this rebranding includes to continue for cultivate the image of Bounce Fitness as the premier long-duration provider of wellness and health programs and increasing the penetration of the market.

Stakeholders – Okay sir.

Manager – But you all need to keep this information confidential as only selected individuals from the consumers and staff of Bounce Fitness are invited to the particular preview.

Stakeholders – Okay sir, but why this information is kept confidential?

Manager – This information is kept confidential to mainly avoid the risk of the particular idea being mainly copied by other competitors of the organization. Only the organizational management is authorized for presenting other information.

Stakeholders – Okay sir!

Manager – In this some common grounds are there which you have to follow like you have to research about the effective rebranding strategies that can help the organizational rebranding and also you have to conduct market research to research about current trends that can help to attract the attention of new consumers.

Stakeholders – Okay sir. What will be the budget for rebranding?

Manager – It is decided that the budget will between $, 10,000 to $20,000.

Stakeholders – But this is not enough budget as rebranding is very big it needs a large amount of budget.

Manager – But the organization do not have enough budget now.

Stakeholders – Then, in this case, we can take a loan from banks and other financial institutions.

Manager – Yes, you are right, in this matter, I will consult your viewpoint and suggestions with the CEO.

Stakeholders – Okay. When this rebranding will be implemented?

Manager – It is scheduled to be implemented in December 2023.

Stakeholders – This is too soon, this is a huge thing for the organization and this should take some time to be implemented. In our opinion, this should be implemented in March 2023 as a huge budget is invested in this and proper action needs to be taken regarding this.

Manager – Okay, I will consult this thing also with the CEO. Thank you for giving your suggestions and attending this meeting.

Stakeholders – Thanks to you for sharing important information with us.

Manager – It is all my pleasure.

2. Meeting with Top Management

Meeting Minutes

Purpose of the meeting – To discuss information regarding rebranding

The Attendees – Manager and Top management

The items of agenda – It includes areas of potential compromise and areas of common ground as per the rebranding of Bounce Fitness.

Date –

Time – 03:00 pm

Venue – Meeting room

Duration – 10 minutes

Meeting

Manager – Good afternoon!

Top Management – Good afternoon!

Manager – How are you all?

Top Management – We are fine, what about you?

Manager – I am also fine. As you all I have conducted this meeting to discuss with you the information regarding the rebranding of Bounce fitness. This rebranding will start with modifying the design of the shirt and logo of Bounce Fitness. This will be mainly the first rebranding of the organization in almost six years. Various new centres of fitness have been launched in previous years, so the CEO of Bounce Fitness have thought that it is now needed to mainly redesign the look of the logo and design of the shirt for attracting new consumers.

Top Management – Okay!

Manager – Yes, the main objective regarding this rebranding includes to continue for cultivate the image of Bounce Fitness as the premier long-duration provider of wellness and health programs and increasing the penetration of the market.

Top Management – Okay!

Manager – But you all need to keep this information confidential as only selected individuals from the consumers and staff of Bounce Fitness are invited to the particular preview.

Top Management – Okay, but why this information is kept confidential?

Manager – This information is kept confidential to mainly avoid the risk of the particular idea being mainly copied by other competitors of the organization. Only the organizational management is authorized for presenting other information.

Top Management – Thank you for sharing this important information with us!

Manager – It is all my pleasure.

References

Alakbarov, R. G. (2021). Challenges of Mobile Devices’ Resources and in Communication Channels and their Solutions. International Journal of Computer Network & Information Security, 13(1).

Druckman, D., & Wagner, L. M. (2016). Justice and negotiation. Annual Review of Psychology, 67(1), 387-413.

Gurdjieff, G. I. (2015). Meetings with remarkable men. Penguin UK.

Kakabadse, A., Bank, J., & Vinnicombe, S. (2018). Working in organisations. Routledge.

Keyton, J. (2017). Communication in organizations. Annual Review of Organizational Psychology and Organizational Behavior, 4, 501-526.

Kollmann, T. (2019). E-business. Springer Fachmedien Wiesbaden.

Liebowitz, J., & Beckman, T. (2020). Knowledge organizations: What every manager should know. CRC press.

Maude, B. (2017). Managing cross-cultural communication: Principles and practice. Bloomsbury Publishing.

Othman, A. K., Hamzah, M. I., Abas, M. K., & Zakuan, N. M. (2017). The influence of leadership styles on employee engagement: The moderating effect of communication styles. International Journal of Advanced and applied scienceS, 4(3), 107-116.

Straubhaar, J., LaRose, R., & Davenport, L. (2015). Media now: Understanding media, culture, and technology. Cengage Learning.

Thevarajan, I., Buising, K. L., & Cowie, B. C. (2020). Clinical presentation and management of COVID-19. Med J Aust, 213(3), 134-139.

Van Niekerk, M., & Getz, D. (2019). Event stakeholders. Oxford: Goodfellow Publishers.