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In today’s busy life when everyone is too busy and forgets about themselves getting attached to materialistic things and cannot get detached from them, as they all are surrounded by different products and services which are always convincing them that why they are the best from the rest and when they see an in-depth review of the product based on the ingredient used. They mostly are generally the same and also do not fulfill what they have mentioned in any way. Promoting bad products by many companies has created an environment in which authentic and honest companies get their way to the top by providing the customer with the right quality of product that fulfills what it is promising to its consumer. That’s why the customer needs the best products. One such product is Cetaphil, it is a skincare product and service range from the company Swiss Galderma, the best thing about this particular company is it provides a wide range of products with variations such as bar soap, different creams, a variety of lotions, and all sort of moisturizers. This company was from 1974 at Texan by a pharmacist from America. The best thing about Cetaphil is that it is soap-free which means that it is not made up of fats that generally strip or damage sensitive skin. The best quality about this product is that it does not close the pores which are present in the body these tiny pores get choked by the bad quality off which is used in other product and that lead to many different kinds of skin issues because of lack in inside and out flow at it. The product offers a great experience to the consumer who first time use it as they get a new and better experience from it which generally most of them don’t have before.

While purchasing any product many things go into the mind of a consumer such as what if the offer information, warranty on the product whether it will serve as per their need or require special attention, the most common thought that arises in today’s customer is what is the return policy as because of the online stores are growing too fast and in result old traditional way of doing thing is being changed. And the information about the product by the way of communication will lead to better customer satisfaction.(McGrath, 2017).

As there are many products present in the market in every range talking about specifically for skin care there are many different companies that claim that they are the best at their work but when checking the ground reality and actual lab tests it has been observed that most of the company get fails in that scenario that the common question which arises in the thought of any consumer that,

Why particularly this product?

This is the question generally raised when they are searching for the right product the reason which makes the product from the Cetaphil most suitable for many people are as follows:

1 Perfect for sensitive skins – As it has been observed that different people have different needs according to their skin type and it became difficult to maintain the quality when making products for such a wide variety but Cetaphil products are specially designed so that they can be suitable for the every skin type and this is just not any theoretical data but it is clinically proven and researched backed data that the product is delivering what it is saying.

2 Recommended by the doctors – For skin care products in most cases, it is found that the product range from the Cetaphil is their first choice while suggesting because of its excellent results over many clients from many years. Backed by scientific research make the product more reliable and trustworthy which gives the customer a sense of satisfaction and that leads the customer to buy it without any fear.

3 Ingredients – The ingredient which is being used in the product are all natural and no harmful chemicals have been added with it only the preservatives to increase the shelf life of the product and nothing more than that and the chemicals which are being used in the product are also comparatively less harmful when we check it with other. More than that they time to time change the ingredient with more suitable ingredients and by that they manage the sustainability of the product and make it more reliable.

Therefore, this picture also showed some features of Cetaphil.

4 Backed by science – With the help of professional dermatologist experts the wide range of products from Cetaphil has been manufactured by knowing the exact requirement of the customers and compatibility these products are designed accordingly. And the best thing about it is with every new research they update their product from time to time which attracts many customers.

5 Experienced – They are in the field for a very long time and continuing in the same line gives them an upper hand over others in terms of experience which means they know better what they are making and get the best to the customer more than they could have expected. They have removed every issue with the time that they or customer feels bad about for example their product doesn’t have fats or the different alkaline in their product that’s why they are so skin friendly and provide you an experience which you can’t get from the other product range.

6 Defend skin – As there are five general signs of skin sensitivity such as dryness of skin, irritation in the skin, roughness of skin, tightness of the skin, and lastly weakened skin barrier. These are the top signs of sensitive skin and after taking that in mind the product which is launched by the company has successfully proven against making skin protected from them.

7 Comfort of skin is the priority – The basic objective which this company is to follow that the sustainability in the market that they have created an environment for it in which their products are creating a healthier and brighter future for all. The main area in which the company has focused are as follows: 1 natural ingredient, 2 eco-friendly packaging’s, 3 supporting the community from the authenticity and the honest and lastly 4 the best thing that company is focused on is reducing their impact on the environment (Bolia, et al., 2016).

There are many different kinds of purchase methods available such as bulk purchasing, hand-to-mouth purchasing, speculative purchasing, blanket purchasing, and reciprocate purchasing. This method provides the right direction and guidance to someone who doesn’t know about purchasing and in that way it helps the customer in their purchasing their desired product.

Before buying any product customer is very confused and a lack of knowledge about any product makes it more confused will lead to dissatisfaction of the customer with any product but in this product, there is no fragrance in it, and is also non-comedogenic, which results in better skin by not choking the small pores which are present in the skin. In the end, the product can fulfill not the requirement of the customer from only the service point of view but also can satisfy other kinds of customer queries regarding warranty or information related to the product (Demirgüneş, et al., 2017).

This is to be concluded that the product has fulfilled the customer need in every manner and that’s what resulted in their growth also the reason why people love products from Cetaphil so much is because of the natural ingredient they use in their product and the concept and philosophy which they have in their product there end game is not to sell as much they can at whatever rate but to make a change in the industry by providing the authentic product at the affordable amount.

The range of Cetaphil offers customers everything that they want to know about the product and not only that but they also offer customer support so that if customers is having any queries regarding a product or want to know more about it they can directly contact them from many different ways the most famous way to get the knowledge about it are email and call service (AKBAR, et al., 2020).


AKBAR, M.I.U.D., AHMAD, B., ASIF, M.H. and SIDDIQUI, S.A., 2020. Linking emotional brand attachment and sales promotion to post-purchase cognitive dissonance: The mediating role of impulse buying behavior. The Journal of Asian Finance, Economics, and Business7(11), pp.367-379.

Bolia, B., Jha, S. and Jha, M.K., 2016. Cognitive dissonance: a review of causes and marketing implications. Researchers World7(2), p.63.

Demirgüneş, B.K. and Avcilar, M.Y., 2017. The effect of the cognitive dissonance on external information search and consumer complaint responses. International Journal of Business Administration8(2), pp.57-72.

McGrath, A., 2017. Dealing with dissonance: A review of cognitive dissonance reduction. Social and Personality Psychology Compass11(12), p.e12362.

Miller, M.K., Clark, J.D. and Jehle, A., 2015. Cognitive dissonance theory (Festinger). The Blackwell encyclopedia of sociology.

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