STDV1180 Case Study

Introduction

This report introduces the concept of “The Niagara Falls Curling Club” and there are some goals related to the club that is needed to be fulfilled for increasing the popularity of club among the new members of Niagara college and making it a well-known club among the members of Canada. The report discusses certain solutions which are needed for achieving the goals of the Canada and for making it is well known sport. The report consists of the case study that certainly revolves around the Curling club and how it was formed and all the history related to the club.

Case study

Curling can be understood as a sport that has been consistent in Niagara falls that is founded in 1891 and is a competitive tournament that helps in enabling the teams to play curling. The case study specifies and shows all the history of the Curling and how the president wants the club to be widely known and wants to promotion and wants diversity in the club.

Future goals

Future goal 1

Introduce younger members

The club wants to join more younger members in the club so that the club can have diversity in the demographics of the members.

Solution

1. The club has already introduced programs for the children so that they can take interest in the same. The club has offered youth programs as a chance for learning in respective of the game and for inviting individuals towards the atmosphere of Curling. There are many protocols that have been taken but the club for ensuring the safety of the children. The group names “Little Rocks” is made for the members for aged between 7 -12 years old, Junior Curling for the ages 12 to 17, and Sold out for 10 to 15.
2. The club can involve certain camps in the schools so that a huge number of students can participate in the game and can know about it well. They can take more interest and if they like the game very much they can join the club after the camp gets over as well.
3. The club can increase their social media posts and reach as well as apply social marketing strategies so that the posts can reach the parents of the children and they can enroll their children for the same (Ito & Kitasei, 2015).

Future goal 2

Introduce more diversity to membership

It is very important for the club to focus on increasing the diversity at the workplace. As more cultures need to know about the game and need to concentrate on the same so that the game can be played widely and a greater number of Canadians know about the game.

Solution

1. The members and president of the club should focus on the experiences of different individuals in terms of their relationship with the game of curling. They should try to deconstruct the cultures related to curling and must know their experiences with the same.
2. The club must invite everyone to different games of curling and should invite different individuals by proposing different types of benefits so that a greater number of people can take interest in the same.
3. A person from the club must be appointed from the club that must gather the information of the individuals that are interested in the sport and lead an active lifestyle and must be contacted to join the club and play. However, every member must be told to encourage their family and friends to bring a greater number of members to the club and for playing the sport so that it can be played and known widely.

Future goal 3

Introduce curling as a Canadian cultural practice to Newcomers to Canada

Many individuals from different countries come to Canada every year. If every individual start playing curling as an acceptance of Canadian culture, it will be widely known.

Solution

1. The members of the club must introduce the concept that curling is for everyone. It must be made a part of every college so the newcomers can experience and enjoy it. It is not very expensive and can be played by everyone. It increases the physical activities of the individual.
2. The club members must promote the health benefits and social benefits of the sport and let the members know how brilliant it is to play the game and how many benefits it has.
3. Letting the members of the group know how easy it is to know and understand curling so that it can be played by other members too (Maeno, 2016).

Future goal 4

Make people aware of the sport as well as the social benefits of joining.

It is a very interesting sport and a greater number of individuals must know about the sport at the same time. There are many individuals that are interested in the game and many ways to promote it, some of them are provided below.

Solution

1. Marketing the sport on the basis of social media platforms.
2. Marketing it with the help of launching different types of campaigns.
3. Marketing the benefits of the game as well (Wieting & Lamoureux, 2019).

Conclusion

With the help of the report, this can be concluded Curling can be understood as a sport that has been consistent in Niagara falls that is founded in 1891 and is a competitive tournament that helps in enabling the teams to play curling. The members and president of the club should focus on the experiences of different individuals in terms of their relationship with the game of curling.

References

Ito, T., & Kitasei, Y. (2015). Proposal and implementation of” digital curling”. In 2015 IEEE Conference on Computational Intelligence and Games (CIG) (pp. 469-473). IEEE.

Maeno, N. (2016). Curling. In The Engineering approach to winter sports (pp. 327-347). Springer, New York, NY.

Wieting, S. G., & Lamoureux, D. (2019). Curling in Canada. In Sport and memory in North America (pp. 140-153). Routledge.