[Your Name]
Operations Manager
Ozhouse Clean
Melbourne
Business Plan
Ozhouse Clean
Table of Contents
Productivity and Financial Performance Targets 10
Section 1
Executive Summary
Provide an overview of the business as per the scenario information e.g. where it is located, when it was established and description of products and services offered.
| The firm was opened in 2005 and the main work that the organization offers is home cleaning services. The location of the firm is in Melbourne Australia.
There are no permanent members at the current time and the organization wants to expand and upgrade the old method of working. To gain a new customer group. The firm has no marketing strategies in particular and that is also a vital requirement. |
Vision
Include vision from scenario information
|
The firm has the desire to establish a reputed and respectful business in the entire region of Melbourne. |
Mission
Include mission from scenario information
| Making a change in the industry by providing customers more than service but an experience by the mean of quality cleaning service by Ozhouse clean. |
Our values are:
Include values from scenario information
| Understanding the client’s need and providing the best available service.
To become a reputed company in the industry Always maintain the quality and authenticity of clients and work. Providing the right environment and care to the staff for his best performance in the firm.
|
Products/ Services Summary
Complete the table with current and proposed products/ services
CURRENT
| Product Service | Description | Price (Inc: GST) |
|
Regular service
|
Authentic service and professional approach |
$40 |
|
Spring clean
|
Authentic service and professional approach |
$40 |
*Add as many lines as required
PROPOSED
| Product Service | Description | Price (Inc: GST) |
|
Carpet cleaning
|
Only carpet service |
In process |
|
Office cleaning
|
Authentic service and professional approach |
$40 |
*Add as many lines as required
Strategic Objectives
Include strategic objectives from scenario information
| Giving a friendly service and maintaining a professional approach. |
| Meet the expectation of the customer |
|
Increase number of client
|
|
|
SWOT Analysis
Complete SWOT analysis. List a minimum of four (4) items in each category.
| Strengths | Weaknesses |
|
Satisfied customers
Having regular customers
Cleaning staff
Has been there for long time.
|
Lack of labour
No marketing skill
No social media handles
Little company |
| Opportunities | Threats |
|
Expansion
More increase rates
Nature friendly products
Commercial service
|
No training for staff
No permanent staff
no natural product
legal actioin |
Section 2
Permit and Licence
Identifying any permits or licences that are required for new clearing services.
|
For such services there isn’t need any important kind of licences
|
Section 3
Pricing
Describe current pricing strategy and make recommendation for the future
| Current Pricing
Structure |
$40 |
| Recommended Pricing Structure for the future |
New upgraded models
Not changing $40
New promotions
New rewards
|
Marketing Strategies
Outline proposed marketing strategies.
List a minimum of five (5)
| Marketing Strategy | Expected outcome/ improvement |
|
Tv ads
|
Greater awareness |
|
Social media ads
|
More customer base |
|
billboards
|
New customers |
|
rewards
|
Great efficiency |
|
Google adds
|
More customers |
*Add as many lines as required
Section 4
Key Personnel
Current Staff
List current staff in the table below
| Job Title | Name | Expected staff turnover | Skills or strengths/ weaknesses |
| Director | James & Nancy Anderson | 14 years of experience | |
| Administration Manager & Marketing Officer
|
Sarah Anderson | 14 years of experience | |
| Operations Manager
|
Experience of many years | ||
| Cleaners
|
15 members | experienced |
*Add as many lines as required
Full-time Cleaner Analysis
Outline your recommendation/s, weather to employee fulltime cleaning staff of not.
|
Full time worker have many pros than cons over part time workers. It also helps in providing better service to customers.
|
Required Staff
List current staff in the table below
| Job Title | Quantity | Expected staff turnover | Skills necessary | Date Required | Cost ($) |
|
Marketing manager
|
1 |
5 years |
Marketing |
Immediate |
$80k |
|
Cleaning staff
|
15 – 50 |
2 years |
Cleaning |
immediate |
$35 |
*Add as many lines as required
Plant & Equipment
List additional plant and equipment required to support the business plan
| Plant/ Equipment item | Date required | Cost ($) |
| New premises | Immediate | $5M
|
| Carpet cleaning machines/ Dry cleaners | Immediate
|
$10K |
| Cleaning Vans/ Cars | Immediate
|
$5K |
| Branded vehicles | Immediate
|
$1K |
*Add as many lines as required
Section 5
Productivity and Financial Performance Targets
Outline a minimum of two (2) productivity and two (2) performance targets, for key result areas
| Productivity Targets | |
| Key Result Area Description | Key Performance Indicator/s |
| Complaint
|
Customer feedback |
| On time performance
|
Staffs daily login |
| Financial Performance Targets | |
| Key Result Area Description | Key Performance Indicator/s |
| More client subscription | Monthly subscription average comparison
|
| Client retention | Monthly client retention average observation
|
Section 6
Implementation
Outline below the skills required to implement this plan and allocate the individual you would like to nominate that responsibility to.
| Skills Required | Responsibility (who) |
|
Skill of managements
implementation
|
Operational manager
Director |