Assessment task 1

Introduction

Family of the Brenda smith has been a pioneer in the distillation and use of Australian sandalwood in the fragrance industry under the brand- Album. It is a form of art- which is from generations handed down. So Brenda is taking forward the legacy of the family and trying to develop the organization. It company is known for its product consistency, quality, and reliability.

With the help of her family, Brenda has started to distill the oil from the sandalwood album, it is one of the most premium species of sandalwood. From the Mysur, her grandfather has the source of the seed of sandalwood. At present, the oil is used for creating various product range which is available at boutiques and health shop. In over 70 markets it has been planned for Brenda to export sandalwood and oil in the coming years.

Vision

Album and Brenda are committed to sharing the sandalwood beauty and to being a quality, sustainable and ethical business.

The vision of the organization is to increase its market value.

Mission

We are committed to leading by example to achieve our ultimate goal of continued customer satisfaction. To lead the way forward into the future, we strive not only to have happy customers but also content employees and owners.

Our mission is to provide the customers a great satisfaction with their renowned products. It also plans to expand further by having more retailers and attracting more customers in the future, as they need to make its products stand out on the market (Uzarski, & Broome, 2019).

Values

Some of the values of Album and Brenda are-

1) To do business in a transparent, ethical, and courteous manner.

2) To value, understand and respect the cultural and diversity change.

3) To challenge ourselves by not only meeting but exceeding our client’s wishes.

4) Adapting to changes in business dynamics and global economic uncertainty is necessary to improvise, adapt, and overcome.

Assessment task 2

SWOT analysis

Strength

1. The organization is having a good relationship with its customers

2. Internal communication is good.

3. Good reputation for innovation.

4. To the customer, good value is offered.

Weakness

1. The market presence of the organization is quite low

2. The cash flow of the organization is unreliable at the early stages.

3. Week marketing strategy

4. Low employee morale

5. Less skilled employees

Opportunities

1. For the growth the expansion of the business sector with the increasing opportunities.

2. Support of the local government.

3. Competitors are slow in adopting the new products.

Threat

1. Similar products in the market

2. New advertising has been launched by the competitions

3. Increase in the competition

4. Changes in the technology

5. Economic downtown

6. Changes in the government rules and regulations (Benzaghta, et al., 2021).

Assessment task 3

PEST analysis

It is the study that is done for the key external factors like political, economic, sociological, technological, legal, and environmental. These factors influence the organization. PESTLE analyses Are used for their scenarios and it also guides the professional people and senior manager of the organization in strategic decision-making.

1) Political environment-

Government policies and political decisions can affect business very much. Tax rates, environmental law, protection for the customers, etc. are the various things that must be considered when expanding the business. Mainly for Album and Brenda, it is the chemicals used in manufacturing the products that are at issue, whether they could have an adverse impact on the environment. This shouldn’t be a problem for Album and Brenda since they use natural and eco-friendly products. However, we can’t be sure that the laws will remain the same for the coming years and government trading policies are another factor to consider when taking political risks.

2) Economic environment-

Exchange rates, inflation rates, economic conditions, and interest rates are the crucial issues to take care of for the Album and Brenda in business. But the economy of the country is stable and predictable so the risk is unavoidable and quite less. Album and Brenda have decided to expand its business by introducing a new range of new products of the Austrian sandalwood for boutique distribution so the rate of purchase will be quite high.

3) Social environment-

This factor incus the demographics study, as well as the target customers. Social factors help in gauging the market potential size. This factor includes the population growth, career attitudes, and age distribution study. As the current trend in society is to use products that are good quality and natural. So it will be a benefit to the Album and Brenda. As they have already good reputation in the market and they also provide the product which is not harmful to the environment. As the organization is also promoting its sustainable development and proving the healing ingredient so it will be beneficial for the organization.

4) Technological environment-

As technology is changing very fast. So organization also needs to be updated as per the innovations and discoveries. The organization also should focus on material development, e-commerce, and new ways for distribution and manufacturing must be developed. It will help to enhance the delivery system of the organization. Using new technology will also help to attract new customers and it will also increase the competition (Alava, & Mu, 2018).

Assessment task 4

Part A

Strategic Plan

Executive summary

In this strategic plan information about Brenda Smith’s family business is provided. They do business with Australian sandalwood and they are pioneers in the distillation of the Australian sandalwood. A brief introduction is provided about the organization and its mission, vision goals, and objectives are discussed.

Introduction

With the help of her family, Brenda has started to distill the oil from the sandalwood album, it is one of the most premium species of sandalwood. From the Mysore, her grandfather has the source of the seed of sandalwood. At present, the oil is used for creating various product range which is available at boutiques and health shop. In over 70 markets it has been planned for Brenda to export sandalwood and oil in the coming years.

Key stakeholders

Some of the key stakeholders are-

Employees
Customers
Company leaders
Investors

Mission statement

Vision statement

The vision of the organization is to increase its market value. Album and Brenda are committed to sharing the sandalwood beauty and to being a quality, sustainable and ethical business.

Organizational values

Some of the organizational values of Album and Brenda are-

To value, understand, and respect the cultural and diversity change.
To do business in a transparent, ethical, and courteous manner.
Adapting to changes in business dynamics and global economic uncertainty is necessary to improvise, adapt, and overcome.
To challenge ourselves by not only meeting but exceeding our client’s wishes (Galli, 2020).

Goals and objectives

To introduce the new range of products of Australian sandalwood for boutique distribution.
To the cosmetics, fragrance, aromatherapy, and therapeutic market supply the quality oil and start manufacturing globally.
As a natural, sustainable, and healing ingredient, Australian sandalwood oil aims to gain a niche position.
To earn revenue by satisfying the customers.
Supply oil in all over 70 markets worldwide in the upcoming years.

Environmental scan

It is an ongoing trend tracking and occurrence in an external and internal environment of an organization which bears on its success, in the future and currently. The method which can be used for the environmental scanning is PEST analysis, SWOT analysis, and ETOP (environmental threat and opportunity profile analysis) (Flyvbjerg, & Bester, 2021).

PEST analysis

1) Political environment-

These factors are driven by the actions of the government and policies. It includes the various considerations like-

Free trade disputes
Corporate taxation

Fiscal policy initiative

Anti- compensation issues

2) Economic environment-

This factor is related to the wider economy and it tends to be expressly financial. It includes

Rate of interest
Rate of employment

Inflation

Rates of exchange

3) Social environment-

In contrast to economic factors, these are usually harder to quantify. They refer to evolutions or shifts in how stakeholders approach leisure, and by extension, how commercial activities are conducted. Some of the examples of social factors are-

Lifestyle trends
Beliefs of consumers

Demographic considerations

Attitudes around working conditions

4) Technological environment-

As technology is changing very fast. So organization also needs to be updated as per the innovations and discoveries. Some of the innovations which can be done are-

Automation
Cyber security

Technology infrastructure (Alava, & Mu, 2018).

SWOT analysis

Strength

1. The organization is having a good relationship with its customers

2. Internal communication is good.

3. Good reputation for innovation.

4. To the customer, good value is offered.

Weakness

1. The market presence of the organization is quite low

2. The cash flow of the organization is unreliable at the early stages.

3. Week marketing strategy

4. Low employee morale

5. Less skilled employees

Opportunities

1. For the growth the expansion of the business sector with the increasing opportunities.

2. Support of the local government.

3. Competitors are slow in adopting the new products (Rahman, et al., 2021).

Threat

1. Similar products in the market

2. New advertising has been launched by the competitions

3. Increase in the competition

4. Changes in the technology

5. Economic downtown

6. Changes in the government rules and regulations

Key strategic and strategic management system

Some of the key strategies which can be used to achieve the goals of the organization are-

1) Develop new marketing strategies. It will help to expand the business.

2) Provide quality services to the clients and satisfy their needs. it will help to increase the market revenue and reputation of the organization.

3) Provide training to staff members to enhance customer service and develop their skills and knowledge.

4) Timely take feedback from the customers and staff members.

5) Regula meetings will be conducted to know the progress of the project and to provide feedback to the employee about their performance (Uzarski, & Broome, 2019).

Action plan

Strategies	Implementation Date	Resource required	Person responsible	Description	Method of data collection
Develop a new marketing strategy	4^th august 2022	Marketing Manager Financial resources	Marketing Manager	New marketing strategies will help to expand the business.	Market research Business newspapers
Provide training to the employees	4^th august 2022	Trainer Financial resources	HR manager	Toning will be provided to the employee to enhance the customer’s services and it will also help to develop a new marketing strategy.	Observation
Create an Oil production plan	4^th august 2022	Prediction of expectation of market Equipment availability Risk Factors	production manager	This plan is developed for the production of oil, that how much oil will be manufactured and what quantity will sell out in a current year, and it is created by the production manager.	1) observation 2) Surveys 3) tracking methods
Manufacture Beauty products	4^th august 2022	Active sandalwood ingredients Amino acids machinery	manager	The second aim is to develop a new product, the beauty product from sandalwood and wants to enhance the production of oil as well. In this process, the company manufactures Beauty products which new in the market as the Album brand of the Company.	1) Customers feedback 2) Surveys 3) Observation 4) Tracking methods for knowing market trends
Hiring new staff	4^th august 2022	Develop a Staffing plan Conduct a Skill test Social test Assessment rubric of candidate Candidate profiles	Human Resources Manager	This is the main process, if a company wants to increase its business, it should definitely Hire new staff members for handling the new production of a product.	1) Review contestant profile 2) Social test 3) Interview
Conduct SWOT analysis for the company	4^th august 2022	Performance indicators Performance of competitors Financial resources Market surreys Internal factors	manager	In this process Album brand, the company of sandalwood implements the SWOT analysis for achieving the goal (Flyvbjerg, & Bester, 2021).	1) Strength data 2) weak area data 3) Opportunity data 4) Threats to the company

Risk analysis and contingency

Some of the risks which can have a negative impact on the business-

Risk	Impact	Strategy to mitigate the risk
Change in the government rules and regulations	High	Regular updates on the government website
Low morale of the employees	High	Conduct motivational seminar
Many customers are not aware of the new products	High	Develop a new marketing strategy
Customers are not fully satisfied with the services	High	Provide training to the staff
Lack of customer’s service	High	Customers’ feedback can be taken and then actions can be taken (Flyvbjerg, & Bester, 2021).

Financial plan

Actions	Timeline	Budget
Motivational seminars	1 week	$ 1000
Marketing analysis	1 month	$ 2000
Trainers	1 month	$ 1000
Feedback forms	2 month	$ 1000

Part B

Implement the plan

Role-play

Senior manager- hello everyone, good afternoon

Staff members- good afternoon sir.

Senior manager- today we are gathered here to discuss our strategic plan. it has been approved by the senior team. Now we have to choose KPI for each objective.

Staff members- yes sir we have seen the strategic plan and some of the KPIs are set for each strategic objective.

Strategic objective	KPI
To introduce the new range of products of Australian sandalwood for boutique distribution.	Increased market share
To the cosmetics, fragrance, aromatherapy, and therapeutic market supply the quality oil and start manufacturing globally.	Increase in profits
As a natural, sustainable, and healing ingredient, Australian sandalwood oil aims to gain a niche position.	Increase in the posting
To earn revenue by satisfying the customers.	Increased in the customer satisfaction ratio
Supply oil in all over 70 markets worldwide in the upcoming years.	Increased market share

Sir, these KPIs are set. Is there a need to make any changes?

Senior manager- no, it’s nice. only there is need to provide training to the staff and improve the customer service. Regular review of the plan will be also done and please prepare timely reports.

Staff members- okay sir.

Part C

Introduction

Album is a brand of Smith’s company that produces oil from sandalwood, (Thomson, 2020) and this company is known for its quality of oils. Brand smith’s grandfather is taken seeds from Mysore which is in India and planted sandalwood in Western Australia in the 70 Century now this company is known for the optimum quality of its product.

The goals of the company are to extend the business by producing new products from sandalwood with oil, (Thomson, 2020) they want to produce boutique products. The second goal is to supply quality oil for cosmetic products and wants to stand for a niche position in Australia.

He aims to supply oil in all over 70 markets worldwide in the upcoming years.

Action Plan:

Action plan	Implementation Date	Resource	Monitoring	Description
Create an Oil production plan	3 August	Resources which is necessary for the plan are: 1) Prediction of expectation of market 2) Register control 3) Equipment availability 4)Risk Factors	The production manager is responsible for monitoring the plan. Data collection method: 1) observation 2) Surveys 3) tracking methods	This plan is developed for the production of oil, that how much oil will be manufactured and what quantity will sell out in a current year, and it is created by the production manager.
Manufacture Beauty products	4 August	Resources for beauty products are: 1) Active sandalwood ingredients 2) Amino acids 3) machinery	The manager is responsible for monitoring this process of the product. Data collection method: 1) Customers feedback 2) Surveys 3) Observation 4) Tracking methods for knowing market trends	The second aim is to develop a new product, the beauty product from sandalwood and wants to enhance the production of oil as well. In this process, the company manufactures Beauty products which new in the market as the Album brand of the Company.
Hiring new staff	4 August	For hiring new staff; 1) Develop a Staffing plan 2) Conduct a Skill test 3) Social test 4) Assessment rubric of candidate 5) Candidate profiles	This process is performed and monitored by Human Resources Manager; the manager is conducting some processes for hiring the new staff. Data collection: 1) Review contestant profile 2) Social test 3) Interview	This is the main process, if a company wants to increase its business, it should definitely Hire new staff members for handling the new production of a product.
SWOT for company (Djellabi, et al., 2021)	5 August	Resources for Developing SWOT analysis: 1) Performance indicators 2) Performance of competitors 3) Financial resources 4) Market surreys 5) Internal factors (Djellabi, et al., 2021)	This is monitored by the company’s manager. For the SWOT analysis company need Data collection is: 1) Strength data 2) weak area data 3) Opportunity data 4) Threats to the company	In this process Album brand, the company of sandalwood implements the SWOT analysis for achieving the goal.
Produce health products	6 August	Resources for: 1) Premises 2) Processes 3) Procedures 4) Products 5) People	The new project is monitored by the project manager of Beauty products.	In this process, the new product is manufactured by the project manager.

Reference

Alava, R. P., & Mu, J. M. (2018). PEST Analysis Based on A Case Study for. Neutrosophic Sets and Systems, 84.

Benzaghta, M. A., Elwalda, A., Mousa, M. M., Erkan, I., & Rahman, M. (2021). SWOT analysis applications: An integrative literature review. Journal of Global Business Insights, 6(1), 55-73.

Djellabi, R., Giannantonio, R., Falletta, E., & Bianchi, C. L. (2021). SWOT analysis of photocatalytic materials towards large scale environmental remediation. Current Opinion in Chemical Engineering, 33, 100696.

Flyvbjerg, B., & Bester, D. W. (2021). The cost-benefit fallacy: Why cost-benefit analysis is broken and how to fix it. Journal of Benefit-Cost Analysis, 12(3), 395-419.

Galli, B. J. (2020). Using marketing to implement a strategic plan: Reflection of practiced literature. In Start-Ups and SMEs: Concepts, Methodologies, Tools, and Applications (pp. 1518-1532). IGI Global.

Gordon, S. P. (2022). Vision and Mission. In Developing Successful Schools (pp. 245-262). Palgrave Macmillan, Cham.

Thomson, L. A. (2020). Looking ahead–global sandalwood production and markets in 2040, and implications for Pacific Island producers. Australian Forestry, 83(4), 245-254.

Uzarski, D., & Broome, M. E. (2019). A leadership framework for implementation of an organization’s strategic plan. Journal of Professional Nursing, 35(1), 12-17.

Younas, W., Farooq, M., Khalil-Ur-Rehman, F., & Zreen, A. (2018). The impact of training and development on employee performance. IOSR Journal of Business and Management (IOSR-JBM), 20(7), 20-23.

BSBSTR602 Develop Organizational Strategies