Assessment task 1

Question 1

The heavy forces which are in arrears Kodak’s decision to change to digital photography for the outside location which is required a variation in the Kodak plan to modification in digital photography. The ordinal camera thriven in the 1990s and it cleaned people from the method of captivating photos. The marketing is updated regularly and filled up with digital cameras and the tools are according to the preferences of the customer. Kodak did not participate in the market. It was signed to create a loss to the market in the organisation. The company has a chance to create digital imaging products like micrographics, printers, digital printing, and equipment for commercial usage (Kelby, 2020).

Question 2

There are lots of issues faced by the Eastman Kodak company the main issues behind and problem are in the procedure of altering to digital technology in the process of production. The company is failed in setting or establishing the market share and market management which is in the digital area. It is the threat which is with the immediate or the there is a rapid diversification in the technology. It is unable to decide whether it should b go along with the organisation and also faced the need for suitable strategies which is in order to cope with the threat of existing market competitors (Fonseca, & Domingues, 2018).

Question 3

Kodak Company are unsuccessful to change their awareness of the thoughts about which they had on the cameras. There determination for the invention which was achieved to the point for making the numerical cameras and also, they have unsuccessful to watch the digital camera from the view of the digital technology which was taken for Kodak depressed the street of insolvency back in 2012. The organisation is not able to follow the preferences of their customers which was the main problem in the change management perspectives in the company (Ho, & Chen, 2018).

Question 4

The potential for change at the kodak the main barrier of the company was the CEO who was at the top of management and who ignored all the changes and do nothing about the barriers about what to happen the reason for that they have a strong stuck among the past success and thought and the problem was that it could not take them down because that was the strongest in the market.

Question 5

The company must have given attention to the proper recognition of customer preferences and it would have made company life simple in the intensely competitive company market. It was focused which needed to be shifted towards the technology largely with the innovation in the continuous way and also the product development. The organisation needs to minimize the cycle time in the process of manufacturing with the latest updates in technology. The company also needs to be away from the existing scope of development. The company is still using traditional photography and faces issues in adopting digital technology. The company needs to make sure that it can perfectly be aligned with the needs of its customers in an effective way.

Assessment task 2

Consultation meeting 1

Project manager: good morning.

Senior management team: good morning, how are you?

Project manager: I’m good sir, how are you?

Senior manage: I’m also good.

Project manager: sir, I want to discuss about the changing management plan which is needed for the organisation and also it is very important to grow the sales for this there must be proper change management plan should be followed.

Senior manager: sir, what are the scope and expectations of the change management plan?

Project manager: the scope of a change management plan it can be quality, budget and scheduling, etc. it can ensure the reason for the clear change which helps to define the change management plan.

Senior manager: Ok, I see so if we consider or do work on it then how much time it will take to compete and what is the requirement during the project?

Project manager: it takes 3 months to complete the project. Maybe the time is an increased due to some issues so we can take one month more and the resources we needed like all stakeholder’s human and financial resources.

Senior manager: ok , then we will work on it because it sounds very beneficial and also good tell me about the opportunities in the project management.

Project manager: change management helps in consulting the in-house positions which deal with the help of the organisation and the company which implements the changes in the system in the business or engineering practices.

Senior manager: that’s very nice. Then we have to start the work as soon as possible.

Project manager: so, I need to take your approval about to start the project first we have to make the project and then implement it in an effective way so I request you to please check everything and approved it please so we can start the project and improve our business practices in an effective way.

Senior manager: okay sir , I giving you approval about the project start it or try to finish it as soon as possible or do it in an effective way get ready for the plan and get ready for the team and wishing you the best of luck.

Project manager: okay sure sir, Thank You so much.

Develop a change management plan

Identification of key external and internal stakeholders

They need to find the relevant stakeholder for the plan internal stakeholder are the persons who have entities which have an interest in the company. External stakeholders are who persons who are not directly affected by the failure or success of the organisation so we need to do proper identification of the key stakeholder who is internal and external.

Need for change

There is so much need for change in the organisation in the modern world the company is using the traditional methods of sales and marketing and production and there is no update related to anything so there is a need of a change management plan which helps to manage the change process, scopes, budget, and communication and also help to control the resources and reduce the impact the changes which have on the employees, customers, business and other stakeholders (Dawson, 2014).

Impact of proposed changes on the company and its operations

Specific and measurable objectives for the project

The objective which is specific and measurable and defines the success of the project or the initiatives and the goals of the company are must be realistic and achievable and also engage and motivate the individuals. The time-bound objectives and making sure that all the stakeholders are a must of the time. Objectives should be set in an effective way (Drury-Grogan, 2014).

Trend analysis

After setting the effective objectives we have to do the trend analysis in an effective way and the trend analysis should be in a good way like all the external analyses about the customer’s taste and preferences the company also should do research about the current technologies which competitors have using. The company has to use the best tools and techniques for doing the research. And taking care of the customer’s tastes and choices which helps a company to gain profitability.

Competitor analysis

Competitors are considered a big risk the company should do an effective analysis of the competitors; the company should have to do the proper research about what techniques they are using and to attract the customer analyses about the customer’s taste and preferences the company also should do research about the current technologies which competitors have using. The company has to use the best tools and techniques for doing the research (Hatzijordanou,et al., 2019).

Change requirements in the company’s operations

Cost-benefit analysis

To set the cost-benefit analysis to understand the cost of maintenance, identification of cost and also the benefit and assess the values of money to the cost and create timelines for the cost and revenue which is expected. Then compare the cost and benefit. It considers the difference between the total benefits discounted then minis the total discounted costs (Fischhoff, 2015).

Risk analysis and develop risk mitigation strategies

After doing the cost-benefit analysis company should have done an effective analysis of the risk. risk analysis is very important for every company if they want to exist in the market then they have to develop risk mitigation strategies in an effective way and review it continuously. There are five risk mitigation strategies for the company they can assume that risk must be accepted and risk must be avoidance of risk and risk must be controlled and the transfer of risk must be done in an effective way and monitored it in an effective way.

Communication plan

Good communication is very important for every business there is no good communication the company cannot achieve their desired goals the proper and well communication is needed in every business for this have to create effective communication objectives then undertakes the stakeholder analysis and develops the strategies and also develops the resources and make the leader support and deliver the ongoing the communication. It helps to generate synergy which promotes a better understanding and desires of the company can be achieved.

Perceived barriers to change and strategies to overcome the barriers

The barriers which can come are confusion during the project, lack of understanding, conflict occurs, lack of resources, lack of clarity which makes it difficult for a clear vision, lack of effective communication between the team, shortcomings of strategies and resistance to cultural changes and maybe the lack of organizational buy-in and fatigue changes and lack of superior and lack of resources and competitors and unpredictable customer taste.

Need for staff training

Before starting the new project, it is very important to provide training and develop the work for employees also it allows the employers to point their knowledge and skills to about what they want to form their employees to have. It improves the morale of employees and motivates them to do give their best results. Training provides the employees to set a framework for duties and tasks.

Strategies for implementing the change at the company

There must be proper strategies should be followed like the company has to put the people first and give them a priority, and work within the change management and the models and empower the employees through communications, it activates the leadership and makes the change compelling and the exciting, company has to pay attention to the low and high and do not ignore the resistance.

Resources required for the implementation of the project

The resources required for the implementation of the project which is necessary for the success of the project implementation and can include equipment, money, time, peoples and knowledge it is basically anything which we may need for the project planning for the delivery of the project that all we need for the implementation of the project and also monitor or review the plan continuously (Turner, 2016).

Roles and responsibilities of team members

Sales manager	He has to coordinate with the sales team and should provide them with effective training and manage all about the sales.
Manager	It have to coordinate with all the things and inspect all the things and do the administrative support.
Project manager	Motivates the teams, checks or allows the resources and manages all the things and also do the best practices.
Operational managers	He has to coordinate all the activities and manages the performance of the team and comply with the productivity reports etc.
HR manager	Collects feedback, arranges everything and records every information report to the general manager and collects all the data and implements the changes.
The general manager or CEO	Must approve the major business decisions such as goals, and changes in the management initiatives and must report to the director and also prepare the report related to finance.
Finance manager	Keeping records about finance keeps it safe and managed it in an effective way.

Team protocols and rules

The team must follow all rules and regulations about the project which are set by the company also every work should be done according to the project requirement and also must be done according to the need and they should do the best work and do the best thing to complete the project requirement (Murray,et Al., 2021).

Team dynamics and process for delegation of tasks

Team dynamics and processes should be done as decided and the delegation of tasks must be done in an effective way team member should get work by their head and follow everything and give their best to achieve the desired results (Eubanks, et al., 2016)

Consultation meeting 2

Project manager: good morning.

Senior management team: good morning, how are you?

Project manager: I’m good sir, how are you?

Senior manager: I’m also good.

Project manager: sir , as per our consult we have to make the plan in a very well way. In this , they include the stakeholder who are external and internal, then they identify the needs for the change, then the impact on the changes of the organisation, then they set the objectives and they do the trends analysis in an effective way after that we done the competitors analysis and done the cost-benefit analysis then we develop the risk mitigation plan and develop the communication and do the best or provide the best training and strategies for implementing.

Senior manager: that’s nice you include everything in this plan very nice. Now you have to implement the project and it’s their duty to take care of everything and review it in an effective way for the changes management plan.

project manager: all the roles and duties are allotted according to the capabilities and also every employee has been assigned the duties and their roles.

Senior manager: that’s nice you can motivate them from time to time to check their work and improve it.

Project manager: Now, we can use the active use and done in an effective way.
Senior manager: all the best team and do your best and achieve the targets in an effective way. Well done.

Project manager: thank you so much.

Presentation

References

Dawson, P. (2014). Reflections: On time, temporality and change in organizations. Journal of Change Management, 14(3), 285-308.

Drury-Grogan, M. L. (2014). Performance on agile teams: Relating iteration objectives and critical decisions to project management success factors. Information and software technology, 56(5), 506-515.

Eubanks, D. L., Palanski, M., Olabisi, J., Joinson, A., & Dove, J. (2016). Team dynamics in virtual, partially distributed teams: Optimal role fulfillment. Computers in Human Behavior, 61, 556-568.

Fischhoff, B. (2015). The realities of risk-cost-benefit analysis. Science, 350(6260), aaa6516.

Fonseca, L. M., & Domingues, J. P. (2018). Empirical research of the ISO 9001: 2015 transition process in Portugal: Motivations, benefits, and success factors. Quality Innovation Prosperity, 22(2), 16-45.

Hatzijordanou, N., Bohn, N., & Terzidis, O. (2019). A systematic literature review on competitor analysis: status quo and start-up specifics. Management Review Quarterly, 69(4), 415-458.

Ho, J. C., & Chen, H. (2018). Managing the disruptive and sustaining the disrupted: The case of Kodak and Fujifilm in the face of digital disruption. Review of Policy Research, 35(3), 352-371.

Kelby, S. (2020). The digital photography book. Rocky Nook, Inc..

Murray, A., Rhymer, J., & Sirmon, D. G. (2021). Humans and technology: Forms of conjoined agency in organizations. Academy of Management Review, 46(3), 552-571.

Turner, R. (2016). Gower handbook of project management.

BSBINN601 Lead and Manage Org Change