Research File Assignment
Student Name
Student ID
Course Name
Professor Name
Submission Date
Topic: Brand awareness strategies
Reason to choose this topic – this topic includes all kind of the business activities and brand awareness strategies. This topic describes to become the brand and work for the modern environmental effect regarding the product and its recognition. They gives the description regarding the important work and the element of marketing strategies who you can able to do the branding and coordination with the customers and stakeholders. This topic helps to give the right direction of brand awareness business.
Tentative thesis regarding the topic – This research essay is providing the description regarding brand awareness strategies.
Source 1
Seturi, M. (2017). Brand awareness and success in the market. Journal of International ScientificPublications, 11. https://www.researchgate.net/publication/325675041_Brand_Awareness_And_Success_In_The_Market
Summary of source – As we all know that the key point in the success of brand is organized to create the positive image in the business and its objectives. It’s helpful to create the brand value and positive image of brand it is helpful to insure about the brand recognizability and its awareness.
CRAAP analysis of resource
Currency – This article is published on 2017 year. All provided information is updated.
Relevance – yes this information is provided in the research article is related to my topic. My topic is related to the brand awareness and it is include the right knowledge of the particular topic and they are explained the topic in the corrective manner.
Authority – This article is written by the Maia Seturi, she studied from Tbilisi State University.
Accuracy – It is the accurate article regarding our research, it’s give the proper validation regarding the management of the business and its adjectives.
Purpose – This source includes the specific purpose and the specific goals. For the person who is searching for the specific kind of the brand awareness in the international business.
Source 2
Alexandra, Z., & Cerchia, A. E. (2018). The Influence of Brand Awareness and Other Dimensions of Brand Equity in Consumers Behaviour: The „Affordable Luxury” Strategy.“. Ovidius” University Annals,. Ovidius Univ Annal Economic Sci Series, 18(1), 222-427.
Summary of source – As we all know that the key point in the success of brand is organized to create the positive image in the business and its objectives. It is described as the evaluation process of the branding procedure. In this process we are done the branding of the project and find the specification regarding the branding.
CRAAP analysis of resource
Currency – This article is published on 2018 year. All provided information is updated.
Relevance – Yes this information is provided in the research article is related to my topic. My topic is related to the brand awareness and it is include the right knowledge of the particular topic and they are explained the topic in the corrective manner.
Authority – This article is written by Zaif Alexandra and Alina Elena Cerchia. Zaif Alexandra has profile of semantic scholar who has written 5 scientific research papers. Alina Elena Cerchia tells about Influence of Brand Awareness and Other Dimensions of Brand Equity.
Accuracy – It is the accurate article regarding our research, it’s give the proper validation regarding the management of the business and its adjectives.
Purpose – This source includes the specific purpose and the specific goals. For the person who is searching for the specific kind of the brand awareness in the international business.