Executive summary
The topic which has been selected for the report is from the hospitality organization in the name of the business, not the organization Starbucks. Starbucks is popularly known by the services it offers to its customer and the experience that again at the place the most famous of their product yes coffee at Starbucks which is popularly known by everyone main points which are going to be included in the report are as Follows the table of content which is having each and everything The first point of the report which is included in the report a brief background on the hospitality organization about its processing and overview of the range of products and services that has been offered at the place and evidence of service asthma photos pamphlets website pictures etcetera, The second point which has been included in the report is about the values out the experience that the customer is having at the place, the next point in the report is about the strategies which the organization used to target they decide customer and strategies that they use, the 4 point in the report is about the 4 p’s of marketing which has been used by the organization last and final point for the report is about individuals critical opinion what the organization and its working and lastly to conclude each and everything a brief summary for conclusion is provided. The above mentioned is the executive summary for the report which has been provided below hand contains each and everything which is required in an executive summary and a general idea about the report can we gather from reading the summary all the points which are mentioned in the executive summary have been well explained below.
Report
Background on the hospital organization Starbucks
The hospital organization Starbucks including the product and services offered and photos in pamphlets as evidence of the service provided as Nowadays each and everyone knows only a popular coffee shop known as Starbucks but it’s early stages it wasn’t that popular at all and started as a small coffee shop overtime the right decision the owner of Starbucks African lead Starbucks to the position where it is now.
The story of Starbucks it’s from Way back in the 1970s group of 3 students studying at the University of San Francisco, the matter person name Alfred Peet who is an enterprise in coffee roasting and the style of his roasting beans properly shared among all of them the first phase of ideas about selling the high quality of coffee beans along with the equipment which is being used for its name of Starbuck came in mind as a Teri Heckler suggested that the business start from any cruise well hotel searching 2 many words Starbucks is selected as the name of the business in starting or at its initial phase the only product that Starbucks sells roasted whole coffee beans till 1976 the service has been delivering at Find restaurants and bars. This is a brief story about the starting of Starbucks and its expansion as it has been observed that it is one of the largest corporations in the United States by revenue and talking about the stores that have been operated by Starbucks all over the world yes around 32,000 and it is still expanding. Different methods lodge and the business model which has been used by Starbucks are very successful in generating the prophet and the constant changes for the sustainability of the business 9 shores disability of business over the time necessary changes with time help in maintaining the sustainability.
The values in the experience that the customer on the Starbucks Murugesan hospitality business experienced have been mentioned below
As we all know that Starbucks has grown when’s the largest coffee house in the world with over more than 32,000 outlets all around the world and this number still rising the most basic reason behind this is the values and the experience that Starbucks offers to its customers which is not being at any other places customers can buy coffee from everywhere else but the experience that they will get with a coffee mug at the Starbucks is different from any other places domain values which have been included in the Starbucks is it has become most popular play to spend time after home and workplace to enjoy a bit of luxury along with a cup of coffee.
Be different involved values as the experience at Starbucks Rest follows courage with acting, challenging the status finding new pathways to create more outlets for the company to make sure the sustainability and growth and doing this with total transparency dignity loyalty and respect Starbucks tried to deliver what they say and every possible manner what’s the best that they can do along with holding accountable for each and everything that they have said.
Starbucks provides a warm welcome to each in every customer off It. The main reason for the success of Starbucks it’s not the coffee but the environment which is being provided to every customer at the place coffee is not what the customer of Starbucks cat but the unforgettable experience and affordable luxury for all a place message lager by everyone after the hey my workplace to spend some time with friends and colleagues and enjoy a bit and taking this concept in the mind they’ve grown dear customer base very much.
Discussion about this segmentation targeting positioning strategies of the company known as Starbucks
If someone likes coffee day nearest Starbucks is known by him this is the course of the different marketing strategies in segmentation targeting positioning included in Starbucks.
The most basic 3 elements of the marketing can we return as STP Rajasthan for segmenting targeting and positioning it simplifies the entire market segmentation process talking about the first point market size limitation of Starbucks
The meaning of segmentation is about getting the attention of the desired customer and funnelling down the need of the customer which can be fulfilled by the organization to gain customer a base targeting only the desired customer will help in making the right decision for the growth of the organization Starbucks is very clever and use the strategies belong to the demographic geographic and behavioural of the place to identify the need of the customer provided targeted service so that they can grow very well
Targeting by Starbucks
This is about choosing the segment in the marketplace to gain the maximum amount of growth rather than focusing on providing many services Starbucks try to involve only thing which provides him with the maximum amount of profit and easy to handle business buys y it is the main focus of target of the Starbucks is middle to high-income office employees which are ready in to pray a premium price for a better cup of coffee along with the experience that they will have had the place
Positional by Starbucks
Positioning in marketing is considered as a 3rd pillar of the entire strategy it is considered as the approach through which chi group brand makes a presentation towards the customer in a way that it can attract as many customers as it can positioning strategy at Starbuck it’s customer best tune it has been observed that Starbucks sales all try to sell more than what customer needs the philosophy of the natural product which has been used by Starbucks needs the customer to think that they are contributing towards the nature by using dear products
Hence these include all the 3 points of positioning targeting and segmentation of the organization Starbucks
The 4 p’s of marketing of Starbucks images product price place and promotion
Product
To sell anything there’s an era of understanding the item which is going to be presented to the customer and Starbucks knows it very well and the method of presentation that has been used by Starbucks is extremely good read each changing season along with time and different occasions Starbucks change the look of his product which is very unique and I Kochi, as a result, their product stands out and have a unique place in the market from the competitors and it is very difficult to compete with Starbucks because of the method of sustainability which has been used add the form they always try to do better and this is how they are the leading business in united state
Price
Rising is a very sensitive matter as it has been observed till now the prices of Starbucks is very very high but still, people want to go there and spend the money to buy their products this is not because they are stupid but this is because of the service which has been offered by the Starbucks which has been paid by the customers is not for just the product but the whole experience which they have at the place and in return Starbucks always try to deliver the expectations of the customers or the price that they have paid for the service
Place
Location is very crucial for the growth of the business and Starbucks knows it very well every mall and place where the people with good income easy to come is the favourite choice of the Starbucks and the only operate at the place where the rich are coming. And it has been observed that using the right place is very crucial in any so kind of business related to customer depending on the nature of product places differs and very for every business
Promotion
Having a good product that fulfils the desires of the customer is not enough unless and until there’s good marketing about it which includes the promotion of the product Starbucks knows it very well and that’s why it includes various methods of promoting its product and services via different mediums such as packaging of fruits products, for example, a cup of coffee in which is very popular at the Starbucks changes with the season and the occasions going at the please outlet of Starbuck is situated which catches the attention of the customers let them have this services and this is how the promotion of the product at Starbucks done.
Critical comment
Point 1 – Have company targeted the right segment
Starbucks targeting the right segment for a very long time and this could be seen by observing the number of outlets and the customer database that it has gathered in a very short period for a very long time and continues to grow which indicates that Starbucks has indeed targeted the right segment with the right approach
Point 2 – Are the 4 p’s effectively targeting the segment
Starbucks initially was a very small firm but with time it has become the largest organization in the United States Among many and looking at all the outlets presented in the world which is approximately more than 32,000 in number and from this figure, it became very easy to conclude that the strategies of 4 paste used by the Starbucks were very successful in every manner just bye okay at the database of the customer and the number of outlets Starbucks in operating right now
Point 3 – Is the improvement that Starbucks can do
Starbucks is very conscious about sustainability that’s why it includes the necessary improvement from time to time but it can include Section 4 average income people so that they can also enjoy some luxury.
It has been observed that Starbucks never stop learning with time necessary improvements are included at Starbucks and which is also the reason for the success of Starbuck rather than making service more affordable at the same experience for the customer could be done by Starbucks in such a manner the growth of the firm doesn’t get affected and the luxury of the products and services could be the average consumer
Point 4 – Improvements assisted by individual
Everyone wants to spend their little time at such places but due to expensiveness, it becomes very difficult for Starbucks must think about the customer who are having average income and make a different segment for them also so that they can leave a little bit of luxury. Many people want to visit the Starbucks but because of the high prices that Starbucks offers to their customer ID became very difficult to consider it a place to visit this is from a deep point of view of an average customer but if Starbucks create a section to solve this issue which is practically possible it will lead to the more brand value of Starbucks and also contribute the growth of the organization.
Conclusion
All about the hospitality business which was chosen is Starbucks and everything regarding it has been mentioned in the above report which has covered all the thing in it the necessary requirement by the star buck which they must do is as follows everyone wants to spend their little time at such places but due to expensiveness, it becomes very difficult Starbucks must think about the customer who is having average income and make a different segment for them also so that they can leave a little bit of luxury. There are many people who wants to visit Starbucks but because of the high prices that Starbucks offers to their customer ID became very difficult to consider it a place to visit this is from a deep point of view of an average customer but if Starbucks create a section to solve this issue which is practically possible it will lead to the more brand value of Starbucks and also contribute the growth of the organization.
Star buck is a very popular brand and is leading toward more success and is achieving growth and have become the largest organisation in the united states among many big businesses. Starbucks has grown when’s the largest coffee house in the world with over more than thirty thousand outlets all around the world and this number still rising the most basic reason behind this is the values and the experience that Starbucks offers to its customers which is not being at any other places customers can buy coffee from everywhere else but the experience that they will get with a coffee mug at the Starbucks is different from any other places domain values which have been included in the Starbucks is it has become most popular play to spend time after home and workplace to enjoy a bit of luxury along with a cup of coffee
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