Assessment 2- Advertising and pricing
Question 1
a.
| Campaign | Total Reach | Families | Cost per Week | Cost per family |
| KDIN Broadcast | 206,400 | 92,000 | $10,000 | $9.20 |
| Toronto Life | 190,000 | 64,580 | $15,455 | $4.18 |
| Restaurant Guide | 21,000 | 5,278 | $1212 | $4.36 |
If there is an expected revenue of $238,000 for the next week the advertisement cost should be at least $16660. The best medium for the advertisement is Toronto Life which has more reach at a low cost per family this will fit in the budget of the organisation.
Question 2
| ITEM | FOOD COST | Selling price |
| Bottled Spring Water | $0.18 | $0.25 |
| Whole Sea Bream | $26.00 | $35.10 |
| Veggie Pizza | $3.25 | $4.39 |
| Truffle Risotto | $15.45 | $20.86 |