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Search Engine Optimization
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Search Engine Optimization
Search Engine Optimization Marriott: 1. Using a business 5-star strategy: It is very imperative for the website to main its 5-star category as people generally search with the help of the particular niche and they have many options to choose from. 2. Using appropriate and attractive key words: Google understands an arithmetic algorithm, it shows different results and the most apt results with the help of the exact keywords as it catches it easily. 3. Providing different sections for discounts and offers: Most of the individuals search hotels with the help of the categorizing them on the basis of offers and discounts so it is a very beneficial SEO technique. 4. Maintenance of the ratings: Ratings show how well the company is performing and how satisfied the individuals are by the services. 5. Update the page with attractive images and profiles: The visual content of the website must be very attractive as it is of Marriott’ website. It plays a very imperative role. Hilton:1. Having brand credibility: Utilization of the celebrities and influencers can help the website to boost up the credibility and tracking the improvements. 2. YouTube SEO: YouTube generates adds and individuals see adds before watching the content so it helps in advertisement of the particular hotel of the company. 3. Choosing right set of keywords: Using the exact keywords understanding the content is very essential as google understand and shows the results according the keywords.4. Highlighting strengths: If a hotel has some type of strength of a special feature, it should highlight its feature in its keywords so that helps in inviting a greater number of consumers. 5. Internal linking: Finding appropriate in terms of internal linking opportunities that helps in flowing the equity of linking and should link its internal pages as for increasing linking opportunities. References Marriott. (2022). About us https://www.marriott.com/default.mi?gclid=Cj0KCQjw3IqSBhCoARIsAMBkTb3CpQpovIPcNSUfwWCr0oFBw-VG_06qssXrE5e3ps__kJPKkneTRrcaAhn_EALw_wcB&gclsrc=aw.dsHilton. (2022). About us https://www.hilton.com/en/