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Introduction
The main aim of this report is to analyse the capability and supply chain activities of the Toll Group. This report focuses on the supply chain structure of the company for the effective supply. Meanwhile, this report will identify the products and services, which are manufactured by the Toll Group. On the other hand, this report emphasizes the existing transportation and warehouse system of the company. Overall, this report mainly focuses the company products and service, distribution system, transportation, inventory and demand management.
Toll Group Background
The Toll group started as a business of a horse and cart coal hauling business. It was started in 1888. The founder of this business was Albert Toll. This business was purchased by National minerals in the year 1959. The Toll group is headquartered in Melbourne. This organisation is involved in the business practices of transportation and logistics. The parent company of this organisation is Japan Post Holdings. Total numbers of employees in this organisation are 40000. The three principal business of this organisation is the Global Express service, Global logistics service and global forwarding. A total number of 1200 sites are present of this organisation in total 50 countries (Toll Group, 2018). With the help of Express service, the goods of the customer are provided on the same day to the customer. This company works as a mediator between the two that is the customer and another company. The customer purchases the product from one company and the Toll group takes that product from that company and provide it to the customer. The Fright service of this organisation includes delivering a parcel of the dangerous goods and moving commodities.
This company also provides warehousing services and manufacturing facilities so that effective production can be accomplished. Remote and resource logistics are a service in which effective solutions are provided to emergency and humanitarian situation by this organisation. Remote and resources logistics are provided by this organisation to the companies. These companies are the customers of the Toll Group. Offshore and onshore logistics services are also provided by this organisation. This service includes port and Maritime Services.
Supply chain consultancy is the type of service in which consultation and audit service is provided by this organisation to those companies that are involved in the same business. Transport organisation, supply chain planning and management, site location and layout Optimisation are the various services that are come under the consultation of this organisation. Effective distribution is accomplished by this organisation so that products can reach on time to the receiver. For this on time shipping is accomplished by this organisation so that there cannot be any delay from the company side. The airport Management Service is also practised by this organisation. The services are also provided to the passengers (Yu, et. al., 2012). Specialised helicopter services are also coming under the category of airport and Aviation Services of this organisation.
Supply Chain Structure
This organisation is having now use supply chain capability. There are many types of functions that can be accomplished with the help of supply chain for this organisation. Cross Docking and import Trans load can be accomplished by this organisation for providing affecting supply chain management. This organisation is having a good quality control functions so that effective distribution can be provided. This organisation used to provide warehousing and distribution so that effective supply of the resources can be possible to the manufacturing facilities (Chowdhry & Kone, 2012). This can be helpful in accomplishing the production in the specified time. The supply chain management includes the high-speed sortation system that can tackle the critical situation that used to arrive at the time of distribution of the goods. Unit replacement and unit fulfilment are the functions that are included in the supply chain management buy this organisation. This organisation is having the strong network that utilizes RF Technology. The custom of the different countries is also supplied within the legal limits by this organisation. The online taking of the goods and the products that are supplied by this organisation can be done with the help of mobile phone application and website of this organisation. It is a tracking system that is provided by this organisation so that the customer cannot be dissatisfied with this organisation. Domestic consolidation program is also the part of supply chain management of this organisation. This organisation is present in 50 countries so inter countries and intercontinental supply of goods and the products can be done by this organisation in the easy and effective manner. There are different types of value-added services that are provided by this organisation at both of the point source and the destination to the customer of this organisation. In this way, the supply chain management is functioning efficiently for this organisation (Lord, et. al., 2015).
This organisation is involved in the practice of end-to-end management means the management is provided for the customers in such a way that the customer will not have to wait for the product to be delivered soon. Effective Information sharing is accomplished by this organisation to the customer from time to time so that customer is having a full transparency on the product that will be delivered by this organisation to the customer. The supply chain of this organisation is streamlining the supply chain (Visentini, et. al., 2014). In North America, this organisation is having a wide network that starts from Atlanta to the San Francisco. Many sites are included in this like Chicago, Dallas, the city of industry, Boston, Houston, Los Angeles, Miami, Philadelphia and it used to supply the goods and products to Canada. In the different part of the world also this organisation is having a huge presence. Due to such a huge presence, this organisation is able to provide delivery easily in different parts of the world.
Sourcing Material and Services
This organisation works on the formula of the pick, pack and delivery. The formula is very useful in providing goods to be delivered on time. The cost-effective, accurate and reliable pick pack and delivery are provided to the customer. The orders are shipped quickly and accurately. With the help of tracking information, the customer can track where the goods had reached. The effective inventory management can be possible with the help of this service that provides the complete visibility on the process which is followed along the way by the Toll group.
There are broad ranges of the customers which are involved in taking the services of Sourcing material. The customers from the automotive industry, construction industry, manufacturing industry and other sectors also take the services from the Toll group (Lammgård & Andersson, 2014).
Various type of processes is included in the Sourcing material and services. The order management can be accomplished under this service. The Toll group used to label the product and then ticketing of the product is accomplished. Delivery and warehousing of the product in the end to end serviceman is provided by this organisation. The customisation of knitting and bending is then thereafter for the goods that have to be delivered. The goods then reached to the product assembly. Management of the inventory and the stock is accomplished. Toll group is having a multimodal network that helps in cost reduction in the delivery process. The online tracking system is very useful for the customers that help the customer to track the product (Ngah, et. al., 2014). Warehousing solution included different type of products whether it is dangerous products also. Dispensary reporting is also included in this service in which short, over and damaged processing is done. Return logistics services are also included in this process.
There is the need for the development of the return Logistic services which are included in this service. It is very necessary for this organisation to refine the return logistics service so that there can be more satisfaction in the customer regarding the return products.
Transportation and Warehousing System
Toll group used to provide the services of supplying goods to the different parts of the world with the help of Airways, Railways, sea routes and Road. This organisation used to provide my transport service. This service can be availed by the customer with the help of the online platform. With the help of this service, a good transport model can be presented to the customers with high efficiency. The customers that are having Complex supply chain are supported with the help of complex transport models that are developed by this organisation. There is flexibility present for the customer in the service transport model of this organisation. This model of service is designed by this organisation in such so that transport can cost efficient also. It is the cloud-based transport model that consists of different information about the good that is transported with the help of this service (Monczka, 2015). This information can be accessed by the user or the customer.
Depending on the business need of the particular customer planning and of the load can be customised with the help of MTS or My transport service solution. A single invoice can be received by the customer for the different services that are availed by the customer. The customer is having an opportunity of availing Best service provider. Once the specific requirements are fulfilled by the customer then the particular customer get the order requirements, delivery time trains, Fright weights, locations (Grant, 2012).
The use of MTS can be accomplished by a large organisation to the small organisation. The companies having Complex transport requirement can avail this offer to easily port and deport the goods that are necessary to supply at the particular place. The customers that are seeking the goods to be supplied from home to home across the city and countries can also be possible with the help of my transport service. Therefore it can be said that there is no limit for the user to avail the services of this organisation. MTS helps a lot in the different processes of transportation to the customers in the effective and efficient way to the customer (Sarkis, 2012). This service is completely scalable.
There are great benefits to use this service. For the large and medium operations, scalability of the solutions can be accomplished under the service. This service is having integration with ERP and WS system. The operation can be very easily functioning with the help of ERP system in an organisation. If the Transportation system of this organisation is connected with the ERP system that organisation to which this organisation is providing transportation service will be very beneficial. In such situation supply in the market can be possible according to the demand in the market. The need of the customers can be analysed effectively and efficiently. According to the demand and the transportation services are provided to the organisation by the Toll group (Hugos, 2018). In this situation, the end to end plan is designed by this organisation. The Toll group facilities the transportation according to the needs in the market for the goods of that company to which Toll group is serving.
The optimisation of the transportation is accomplished in such a way so that there can be the accomplishment of cost reduction in the process of providing goods in the market with the help of transportation by this organisation. Fright can be located with the help of my transport service. Fright is made according to business rules of the customer of the Toll group. Therefore the cost reduction takes place according to the business rules of the customer facilitating the customer in implementing the supply chain according to the need of the company to which Toll group is serving.
The warehousing system of this organisation is having the multi-user facilities. There are three types of services like long term, short term and medium term warehousing services by this organisation. The purpose of dividing services of warehousing into 3 parts is to make the services cost effective for the customer as well as for the organisation. If the particular company is having seasonal operations of supply then shared warehousing services offered by this organisation to such type of customers. Additional space resources can be provided to the companies are the customer of the Toll group if the business requirement of the customer changes. It is also helpful in inventory allocation. The warehousing of this organisation is suitable for the dangerous goods, materials that require controllable temperature storage can be stored in the warehouse of the Toll group. Warehousing is also people for the food products. Other types of goods can also be stored in the warehousing provided by the Toll group. Short-term and long-term storage options are provided to the customers according to the business need of the customer. Capital solution software is used in the warehousing system of Toll group so that inventory Optimisation tools can analyse the demand and need of the market and according to this warehousing can be provided to the customer of Toll group. The warehousing system is automated storage that can be easily retrieved therefore this system is a retrieval system (Martens, et. al., 2012).
There can be a different type of improvements that can be accomplished in the existing service like the network can be expanded more. This organisation is present in 50 countries so there is a need to expand the sites in 50 countries. It is necessary because the system gets to slow down because of the non-presence of the site in some of the area in which this organisation is present in the country but not in that particular area. As far as other systems are concerned, other systems are very regularised and refined. In the warehouse system, real trying transaction system should be promoted in those sites where it is not present. This will be helpful in providing more effective warehousing system with more transparent inventory.
Inventory System and Demand Management
Various services are included in inventory management of Toll group. The storage of the product of which the delivery is being accomplished is done. The particular product of the good is located with the batch. There are different types of the batch in which the goods are divided so that inventory monitor can be possible (SteadieSeifi, et. al., 2014). At the same time, the order is managed with the help of ERP. If the company is a customer of the Toll group then there can be three options in which the inventory management for cycle count is done. This includes daily, monthly and weekly cycle counts. There is also a presence of wall to wall full stock count option is available.
The demand management is accomplished for three types of processes that come with the transportation of product after the order that is given to the Toll group by the customer.
Hub and spoke
In this process, the product is received and is stored by the Toll group. It is already discussed that the products are divided into the batch. In this products are combined so that shipment can be easy and the product can be reached to the destination efficiently and quickly (Vuchic, 2017).
Consolidation
There are smaller consignments received by the Toll group that are combined into the larger shipments and deliver to the destination.
Deconsolidation
There can be the situation in which the larger shipments are received by the Toll group. In this situation, the load is broken into the smaller load (Lin, et. al., 2013). In this way, transportation and delivery of the product are a completely.
Consolidation and deconsolidation are the processes which are less cost-effective as compared to the hub and spoke. Therefore it is very necessary to make these processes cost-efficient and cost-effective. This will lead to attachment in the customers of this organisation. Effective management of the damaged goods should also be done by this organisation so that there will be less conflict between the customer and the Toll group. It is very necessary because stock damage results in additional handling.
Conclusion
It can be concluded from the assessment that the supply chain structure of this organisation is having a good capability. The functions are totally controllable by this organisation. The production can be possible in the specific time for the customer company of the Toll group with the help of supply chain. Sourcing of the material is the necessity of the customer that is fulfilled by this organisation in an efficient manner. Effective labelling and ticketing on the products is the effective operational function that facilitates the service of transportation. Return logistics process should be improved and more transparent. The MTS service of this organisation is serving a single customer to a big venture. The scalable part of this service is helpful for the customers also. Inventory and demand management is helpful in providing the transportation of the goods within the decided time. The warehousing is also helpful for the companies that are involved in the different manufacturing process. The overall transport facility of this organisation is remarkable.
References
Chowdhry, S. and Kone, D., (2012) The business analysis of faecal sludge management: Emptying and transportation services in Africa and Asia. Report.Bill and Melinda Gates Foundation, Seattle, WA, USA.
Grant, D.B., (2012) Logistics management. Australia: Pearson Higher Ed.
Hugos, M.H., (2018) Essentials of supply chain management. USA: John Wiley & Sons.
Lammgård, C. and Andersson, D., (2014) Environmental considerations and trade-offs in purchasing of transportation services. Research in Transportation Business & Management, 10, pp.45-52.
Lin, J.R., Yang, T.H. and Chang, Y.C., (2013) A hub location inventory model for bicycle sharing system design: Formulation and solution. Computers & Industrial Engineering, 65(1), pp.77-86.
Lord, R.T., Lord, R.W., Myhrvold, N.P. and Tegreene, C.T., Elwha LLC, (2015) Methods, systems, and devices for providing transportation services. U.S. Patent Application 14/318,182.
Martens, K., Golub, A. and Robinson, G., (2012) A justice-theoretic approach to the distribution of transportation benefits: Implications for transportation planning practice in the United States. Transportation research part A: policy and practice, 46(4), pp.684-695.
Monczka, R.M., Handfield, R.B., Giunipero, L.C. and Patterson, J.L., (2015) Purchasing and supply chain management. USA: Cengage Learning.
Ngah, A.H., Zainuddin, Y. and Thurasamy, R., (2014) Barriers and enablers in adopting Halal transportation services: A study of Malaysian Halal Manufacturers. International Journal of Business and Management, 2(2), pp.49.
Sarkis, J., (2012) A boundaries and flows perspective of green supply chain management. Supply chain management: an international journal, 17(2), pp.202-216.
SteadieSeifi, M., Dellaert, N.P., Nuijten, W., Van Woensel, T. and Raoufi, R., (2014) Multimodal freight transportation planning: A literature review. European journal of operational research, 233(1), pp.1-15.
Toll Group, 2018. About us. [Online]. Available at:https://www.Tollgroup.com/about. [Accessed: 24 September 2018].
Visentini, M.S., Borenstein, D., Li, J.Q. and Mirchandani, P.B., (2014) Review of real-time vehicle schedule recovery methods in transportation services. Journal of Scheduling, 17(6), pp.541-567.
Vuchic, V., (2017) Transportation for livable cities. Germany: Routledge.
Yu, Y., Chu, C., Chen, H. and Chu, F., (2012) Large-scale stochastic inventory routing problems with split delivery and service level constraints. Annals of Operations Research, 197(1), pp.135-158.
Introduction
Efficiency and effectiveness in business operations can be maintained by a business organization if all of its function of management is performed properly. There are various categories of management that are performed by an organization to make its operations profitable and one of such function is Supply Chain Management function. Supply chain management can be defined as a process that shows the flow of goods and service from a supplier of raw material to the distribution of finished goods to the final consumer (Monczka et.al, 2015). In this report, various aspect of SCM has been evaluated from the perspective of Telstra Corporation which is involved in the Telecommunication market of Australia.
Background of the company
Telstra Corporation Limited is considered as largest communication company in Australia. The main operation of the company is to provide services of a telecommunication network, mobile, internet access, DTH services and other related services. Telstra is also one of the oldest companies in Australia as it was established as an Australian postal service Company under supervision of the government. As of today, it is fully privatized and has become a profit-making and customer focus company. Current CEO of the company is Andy Penn along with CFO Warwick Bray and COO Robyn Denholm. These three employees are considered as key management personnel of the company along with another member of the board of directors. As of 2017, the company has given employment to around 32000 people in Australia. In the last financial year that is 2017 has made a total revenue of 26 billion Australian dollars which indicates that this business is a high profit generating business. There are various offices of Telstra Corporation in Australia with the headquarter situated in Melbourne. As of 10th August 2018, the share price of the Companies listed at Australian dollar 2.84 (Telstra Corporation, 2018).
The current financial condition of companies is very strong and it is also listed under ASX-100 list. ASX-100 List is a list in which ranking is given to Australian companies according to the capital of the company. Telstra Corporation is one of such companies which indicate that the market capitalization of the company is very good and it is already discussed that the revenue generating a capacity of the company is very high.
All of the services provided by Telstra Corporation are divided into three major categories that are personal, small business and business & Enterprise. Services provided to each of these categories of customers varies from each other.
Personal- services of mobile, pre-paid mobiles, tablet, mobile broadband, broadband, smart home and TV, movies and music, etc.
Small business- Products and services related to mobile phone, bundles, tablet, broadband, landline phones, e-commerce, etc. (Telstra Corporation, 2018)
Business and Enterprise- production services related to mobility, cloud, collaboration, customer related services, network services, internet of things etc.
Major competitors of the company are Optus, Vodafone, , etc.
Please refer to this site for direct channel: https://smarterbusiness.telstra.com.au/growth/business-strategy/the-evolution-of-distribution
Please refer to this site for indirect channel: https://www.arnnet.com.au/article/597585/telstra-tiers-resellers-new-channel-program-structure/
Sales and distribution channel can be defined as a process through which an organization distributes its product and services to customers. Generally, this is a specified course that is used for distribution of product and services. It is important to set a specific distribution channel for each of the service so that product and services can reach to customers with effectiveness and efficiency (Jacobs, Chase and Lummus, 2014). There can be two type of distribution channels i.e. direct distribution and indirect distribution. Both of these distribution channels have their own advantages and disadvantages. Indirect distribution channels, there is no middleman and services are provided directly to the customer by the main organization. For this channel to be in effect an organization should have their own distribution channels but it will increase the overall cost of operations of the business. This type of distribution channel will also require a separate Department that should give an integral part of the organization. Generally, a direct distribution channel or not used by large organizations as they are more focused on their main operations of the business.
Indirect distribution channels distribution channel in which products and services are availability customer through various type of middleman such as a wholesaler, retailer, agent etc. In an indirect distribution channel business organizations outsources its distribution of products and services to various other companies. It is a better method of distribution of product and services as there are various services which could be performed only by a specialized organization (Mangan, Lalwani and Lalwani, 2016). For example, Cloud Computing services provided by a Telecom company are generally outsourced to IT organizations. This distribution channel is also adopted by Telstra Corporation. Business partner for distribution of cloud computing and other related services of Telstra Corporation is IBM cloud. Indirect distribution channels also help in providing Quality Services to its customer as such distribution companies are a specialized company that is working in a particular area of operation.
Distribution Chain of Telstra Corporation
Where is the reference for this diagram above?
Suppliers are people or organization that are providing the raw material for the production of goods and services to the organization. These are also called as component suppliers for the company as they provide components for product and services that are manufactured by the company. These organizations are not exclusive organizations as they provide services to various other telecommunication companies. Therefore it is very important to maintain a good relationship with the contract with suppliers so that raw material can be obtained at lower prices or discounted prices. The raw material is purchased from the suppliers and transferred to contractor manufacturer for production of goods and services. In case of Telstra Corporation manufacturing processes conducted within the organization. After production of goods and services hardware produced by the company are transferred to service providers or distributors of the company. After this step, the product and service reach to the final consumer which can be a particular organization, retailer or individual consumer.
Sourcing material and services by Telstra Corporation
Effective and efficient procurement of material and services by an organization is a very important function as it can have a vital impact on the Cost structure of the company. It is considered that stability in the supply of material for the production of goods and services can have a vital impact on financial as well as the operational performance of the company. Basic Data Services for providing services of calling are generally allotted by the government on the basis of bids made by each of the telecommunication company. Telstra Corporation is one of the oldest companies with a large amount of financial and capital support, therefore bids made by it are generally more as compared to other competitors in the market. The main competition in the market is for the supply of other services such as cloud computing, high-speed internet, mobile phones, and other products and services manufactured by the companies. Telstra Corporation has specific procurement procedures and policies that are published by them on their official website under the heading “Suppliers” (Wang et.al, 2015).
Telstra Corporation has been in business for around a hundred years and they consider their suppliers and partners very important resource for the business. In the year 2017, they purchased product and services from around 4800 suppliers that cost them around $6.5 billion (Telstra Corporation, 2018). This figure shows that company has various suppliers for their product and services and they do not depend on any particular group of suppliers. This is an advantageous situation for the company as they are not dependent for the production of their goods and services. Limitation of suppliers can affect overall cost structure of the company which will ultimately affect overall pricing of product and services. Telecommunication market in Australia is very competitive and each service provider is looking for a manner in which they can reduce their cost. As Telstra Corporation has a large number of suppliers then they have the power to negotiate with their suppliers and they can reduce their prices by getting discounts on their raw material. This will definitely give a competitive advantage to the company over its competitors.
Telstra Corporation has a separate Department for procurement of raw material whether such a material is direct or indirect to the process of production. The primary function of this department is to purchase a diversified different range of products which can vary from office uniforms to satellite infrastructure. Suppliers of the company also range from small Companies to very large companies in Australia so that the above-mentioned range of products can efficiently satisfied. Some of the biggest Corporation that are suppliers of the company are Sony Ericsson, Google, and IBM.
There are some specific steps that are followed by the organization and its purchase department before procurement of indirect or direct raw material. The steps are formulated so that the best quality raw material is purchased by the company and best possible services can be provided to the customer.
Steps followed by the purchasing department of the company are as follows-
- Identification of requirements essential for the production of goods and services.
- Internet step invitation is sent to the suppliers who produce a bid the company on their official website or through emails.
- Each of the suppliers is assessed on a variety of factors such as quality of product and services, the value of money, duration of the contract, technology and innovation, the risk involved in doing business with such supplier, health procedures to be followed, reliability, robustness, scalability etc.
- At last best supplier is selected for a particular contract and negotiation is done on price with such supplier (Telstra Corporation, 2018).
Another concert that was adopted by the company in relation to the procurement of supplies is sustainable procurement. Telstra Corporation is a member of the United Nations Global Compact which is an organization formed for insurance that all its member practice responsible business policies in the market (Telstra Corporation, 2018). There is another organization named “Joint audit Corporation” that is formed for verification, assessment, and development of Corporate Social Responsibility practices in suppliers. Telstra Corporation is also a member of this organization so that they can ensure that their suppliers are socially responsible. In addition to that Telstra Corporation has also formulated the supplier’s code of conduct that describes their expectation in relation to human rights, workplace safety, ethical business practices and supply chain management.
These code of conduct also help in ensuring that other factors such as social factors and environmental factors are also considered while selecting a particular supplier. Some of the important points that are included in the supplier’s code of conduct are as follows-
- Legal obligation- supplier should comply with all the legal requirements that our government of the country has imposed in which the supplier is operating along with regulations imposed by the government of Australia.
- Human rights- special consideration has been given to human rights and labor rights in this code of conduct formulated by the company. Some of the human right that should be followed by the supplier are as follows-
- There should not be any discrimination with regard to gender, age, sexual orientation, race, pregnancy, disability, financial income etc.
- There should be specific policies to deal with bullying and harassment at the workplace.
- All the laws and regulation in relation to wages and benefits applicable in the respective country should be strictly followed by the supplier. Payment to workers shall be made at the decided time.
- Working hours should also be in accordance with the workplace rules and regulations.
- Practices such as forced labor, compulsory labor, child labor, etc. should be identified by the supplier in their organization and strict action should be taken against if such practices are continued. (wheres the reference for this part above?)
- Suppliers of the company should identify and follow all the workplace health and safety consideration to ensure that a safe working environment is available to the employees.
- Environmental laws and regulation should also be followed by the supplier of the company. In addition to the legal obligations, they should also form their own practices for environmental protection.
- Being a supplier of Telstra Corporation, they might procure some operational confidential information that can be very useful for competitors. Therefore it is important that the supplier of the company maintain a certain level of privacy as desired by Telstra Corporation (Telstra Corporation, 2018).
While getting into a contract with Telstra Corporation, a supplier of the company agrees all the code of conduct formulated by the company. Any violation of such codes can result in the termination of the contract and it can also result in a heavy penalty on part of the supplier.
Suggestions for improvement
Efficiency and effectiveness of supplies procurement policies of a company can be evaluated with the fact that it has been in business for over a hundred years and it is still the largest telecom service provider in Australia. Therefore it can be said that supplies procurement policies of the company are very effective and they are performing in favor of the company. There is one deficiency that is identified during the process of evaluating the procurement of supplies. Limitation identifies in the process is that the company should have some fixed and regular supplier that give priority to the Telstra corporation over other telecom service providers.
The distribution system of Telstra Corporation-
The distribution system is a system through which services are provided from the organization to a potential customer of the company. The separate distribution system has been selected by Telstra Corporation for the urban and rural population. Management of both of these type of distribution system is different but the general process used in the distribution of product and services is similar to each other. Product and services of the company such as mobile phone, SIM card, routers, Cloud Computing services, internet of things etc. are given to the authorized distributors of the company. Once the product reached to the distributor following process is followed by the distribution as per the distribution system authorized by Telstra Corporation (Kummetz et.al, 2017).
All the sales field executives and retailers of the company are selected by the distributor of the company after getting permission from the management of Telstra Corporation. There is a specific code of conduct that all the organizations and individual involved in distribution system should follow while performing their functions on behalf of the company.
In addition to the above-mentioned distribution channels, there are two additional distribution channels that are used by Telstra Corporation for the distribution of their goods and services. These channels are-
Sale through official outlets- there are variously licensed and authorized Telstra outlets situated all over the Australian. The customer can locate the outlets an official website of the company and can purchase any of their product and services from such an outlet. These are very trusted outlets to purchase product and services as they are licensed and authorized by the pool (Karthikeyan and Nauck, 2017).
Online Trade
This has become one of the most popular modes of accessing product and services due to its simplicity and ease of access. The intended customer can search for product and service of the company on their official website and order desired product or service on such online platform. Product and service will be delivered to address mentioned by the customer (Ahmad and Saifudin, 2014). It also has various modes of payment mode through which payment can be made by the customer online.
Suggestions for improvement- (this improvement statement below does not carry any weight. Lecturer wants to see how advance and professional approach for improvements to the distribution system)
Telstra Corporation can get into a contract with its official partners such as IBM and other popular business partners who sell product and services at their stores.
*****I need you to revamp the areas needed that goes with the assignment guide here:****
Discuss the supply chain structure of Telstra (marks: 10%)
• map its distribution chain;
- contract (if possible) etc.
Discuss the sourcing materials and services; producing what type of goods/services
(marks: 20%) • discuss the existing system; • suggest improvement from reputable sites
Discuss the distribution system of the identified major customer
(transportation and warehousing system (marks: 25%)
- discuss the
existing system;
- suggest improvement with good substance/info; and • use model where ever feasible (MS Excel) (optional)
Demand and inventory management
Assessment of demand of an organization is a very important function of the management. Assessment of demand help in taking various operational and strategic business decisions. Every organization has specific policies and procedures through which they can identify the demand for products and services offered by them. There is a basic four-step strategy that is followed by Telstra Corporation for assessing demand of its product and services in the market. Description of strategy has been provided as follows-
Defining market
First of all management of the company identify all the potential end user that can be included in the target market of the company. The entire market is divided into various subdivisions as services provided in a particular market may not be needed in another market. For example services of large Cloud Computing storage facility will be more popular in the business organization as compared to individual customers. This categorization is done on the basis of various factors such as needs and requirement of the customer, value addition to business, the income-generating capacity of the population and other relevant factors.
Demand analysis and division into components
In this stage Telstra Corporation asses, the demand of their product and services among their customers. This demand is analyzed on the basis of various primary and secondary research. These researchers are conducted by specialized research organizations who are contacted by Telstra. It is essential to contact such an organization as they specialize in this kind of services. After an analysis of the demand, entire demand is divided into smaller components so that a separate analysis can be done in detailed form. For example, a man can be subdivided into the demand of additional features, the demand for current, feedback, demand for improvement etc.
Deciding and forecasting demand drivers
In this step, various factors will be analyzed on the basis of which such demand can be altered and customer satisfaction can be achieved.
Inventory management
In this last step, inventory is produced and management in accordance with the demand for specific product and services. Telecom industry has to manage two type of inventories that is logical inventory and physical inventory. Physical inventory that can be physically assessed by the organization such as mobile phone, switches, routers, network wires etc. on the other hand logical inventory is a combination of non-physical items such as IP addresses and Mac addresses.
Hence it can be said that inventory management and demand management are very important functions in a telecom company such as Telstra Corporation.
Conclusion
It can be concluded that management of the company has been very effective in the long run of the company. Special consideration has been given to Supply Chain management of the company so that quality services can be provided to its customers at lower costs as compared to other telecom service providers in the country. This report has evaluated various aspects of supply chain management of Telstra Corporation such as distribution chain, supplier’s management, demand management, inventory management, supply chain structure etc. after evaluation of all of these functions of SCM, it can be said that SCM of the company is very effective and efficient. It has been working for the company for the last 100 years and it is expected to give a positive response to the company in the coming future.
References
Ahmad, N. and Saifudin, A.M., 2014. Supply chain management in telecommunication industry: The mediating role of logistics integration.
Jacobs, F.R., Chase, R.B. and Lummus, R.R., 2014. Operations and supply chain management (pp. 533-535). New York, NY: McGraw-Hill/Irwin.
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Introduction
The main aim of this report is to analyse the capability and supply chain activities of the Toll Group. This report focuses on the supply chain structure of the company for the effective supply. Meanwhile, this report will identify the products and services, which are manufactured by the Toll Group. On the other hand, this report emphasizes the existing transportation and warehouse system of the company. Overall, this report mainly focuses the company products and service, distribution system, transportation, inventory and demand management.
Toll Group Background
The Toll group started as a business of a horse and cart coal hauling business. It was started in 1888. The founder of this business was Albert Toll. This business was purchased by National minerals in the year 1959. The Toll group is headquartered in Melbourne. This organisation is involved in the business practices of transportation and logistics. The parent company of this organisation is Japan Post Holdings. Total numbers of employees in this organisation are 40000. The three principal business of this organisation is the Global Express service, Global logistics service and global forwarding. A total number of 1200 sites are present of this organisation in total 50 countries (Toll Group, 2018). With the help of Express service, the goods of the customer are provided on the same day to the customer. This company works as a mediator between the two that is the customer and another company. The customer purchases the product from one company and the Toll group takes that product from that company and provide it to the customer. The Fright service of this organisation includes delivering a parcel of the dangerous goods and moving commodities.
This company also provides warehousing services and manufacturing facilities so that effective production can be accomplished. Remote and resource logistics are a service in which effective solutions are provided to emergency and humanitarian situation by this organisation. Remote and resources logistics are provided by this organisation to the companies. These companies are the customers of the Toll Group. Offshore and onshore logistics services are also provided by this organisation. This service includes port and Maritime Services.
Supply chain consultancy is the type of service in which consultation and audit service is provided by this organisation to those companies that are involved in the same business. Transport organisation, supply chain planning and management, site location and layout Optimisation are the various services that are come under the consultation of this organisation. Effective distribution is accomplished by this organisation so that products can reach on time to the receiver. For this on time shipping is accomplished by this organisation so that there cannot be any delay from the company side. The airport Management Service is also practised by this organisation. The services are also provided to the passengers (Yu, et. al., 2012). Specialised helicopter services are also coming under the category of airport and Aviation Services of this organisation.
Supply Chain Structure
This organisation is having now use supply chain capability. There are many types of functions that can be accomplished with the help of supply chain for this organisation. Cross Docking and import Trans load can be accomplished by this organisation for providing affecting supply chain management. This organisation is having a good quality control functions so that effective distribution can be provided. This organisation used to provide warehousing and distribution so that effective supply of the resources can be possible to the manufacturing facilities (Chowdhry & Kone, 2012). This can be helpful in accomplishing the production in the specified time. The supply chain management includes the high-speed sortation system that can tackle the critical situation that used to arrive at the time of distribution of the goods. Unit replacement and unit fulfilment are the functions that are included in the supply chain management buy this organisation. This organisation is having the strong network that utilizes RF Technology. The custom of the different countries is also supplied within the legal limits by this organisation. The online taking of the goods and the products that are supplied by this organisation can be done with the help of mobile phone application and website of this organisation. It is a tracking system that is provided by this organisation so that the customer cannot be dissatisfied with this organisation. Domestic consolidation program is also the part of supply chain management of this organisation. This organisation is present in 50 countries so inter countries and intercontinental supply of goods and the products can be done by this organisation in the easy and effective manner. There are different types of value-added services that are provided by this organisation at both of the point source and the destination to the customer of this organisation. In this way, the supply chain management is functioning efficiently for this organisation (Lord, et. al., 2015).
This organisation is involved in the practice of end-to-end management means the management is provided for the customers in such a way that the customer will not have to wait for the product to be delivered soon. Effective Information sharing is accomplished by this organisation to the customer from time to time so that customer is having a full transparency on the product that will be delivered by this organisation to the customer. The supply chain of this organisation is streamlining the supply chain (Visentini, et. al., 2014). In North America, this organisation is having a wide network that starts from Atlanta to the San Francisco. Many sites are included in this like Chicago, Dallas, the city of industry, Boston, Houston, Los Angeles, Miami, Philadelphia and it used to supply the goods and products to Canada. In the different part of the world also this organisation is having a huge presence. Due to such a huge presence, this organisation is able to provide delivery easily in different parts of the world.
Sourcing Material and Services
This organisation works on the formula of the pick, pack and delivery. The formula is very useful in providing goods to be delivered on time. The cost-effective, accurate and reliable pick pack and delivery are provided to the customer. The orders are shipped quickly and accurately. With the help of tracking information, the customer can track where the goods had reached. The effective inventory management can be possible with the help of this service that provides the complete visibility on the process which is followed along the way by the Toll group.
There are broad ranges of the customers which are involved in taking the services of Sourcing material. The customers from the automotive industry, construction industry, manufacturing industry and other sectors also take the services from the Toll group (Lammgård & Andersson, 2014).
Various type of processes is included in the Sourcing material and services. The order management can be accomplished under this service. The Toll group used to label the product and then ticketing of the product is accomplished. Delivery and warehousing of the product in the end to end serviceman is provided by this organisation. The customisation of knitting and bending is then thereafter for the goods that have to be delivered. The goods then reached to the product assembly. Management of the inventory and the stock is accomplished. Toll group is having a multimodal network that helps in cost reduction in the delivery process. The online tracking system is very useful for the customers that help the customer to track the product (Ngah, et. al., 2014). Warehousing solution included different type of products whether it is dangerous products also. Dispensary reporting is also included in this service in which short, over and damaged processing is done. Return logistics services are also included in this process.
There is the need for the development of the return Logistic services which are included in this service. It is very necessary for this organisation to refine the return logistics service so that there can be more satisfaction in the customer regarding the return products.
Transportation and Warehousing System
Toll group used to provide the services of supplying goods to the different parts of the world with the help of Airways, Railways, sea routes and Road. This organisation used to provide my transport service. This service can be availed by the customer with the help of the online platform. With the help of this service, a good transport model can be presented to the customers with high efficiency. The customers that are having Complex supply chain are supported with the help of complex transport models that are developed by this organisation. There is flexibility present for the customer in the service transport model of this organisation. This model of service is designed by this organisation in such so that transport can cost efficient also. It is the cloud-based transport model that consists of different information about the good that is transported with the help of this service (Monczka, 2015). This information can be accessed by the user or the customer.
Depending on the business need of the particular customer planning and of the load can be customised with the help of MTS or My transport service solution. A single invoice can be received by the customer for the different services that are availed by the customer. The customer is having an opportunity of availing Best service provider. Once the specific requirements are fulfilled by the customer then the particular customer get the order requirements, delivery time trains, Fright weights, locations (Grant, 2012).
The use of MTS can be accomplished by a large organisation to the small organisation. The companies having Complex transport requirement can avail this offer to easily port and deport the goods that are necessary to supply at the particular place. The customers that are seeking the goods to be supplied from home to home across the city and countries can also be possible with the help of my transport service. Therefore it can be said that there is no limit for the user to avail the services of this organisation. MTS helps a lot in the different processes of transportation to the customers in the effective and efficient way to the customer (Sarkis, 2012). This service is completely scalable.
There are great benefits to use this service. For the large and medium operations, scalability of the solutions can be accomplished under the service. This service is having integration with ERP and WS system. The operation can be very easily functioning with the help of ERP system in an organisation. If the Transportation system of this organisation is connected with the ERP system that organisation to which this organisation is providing transportation service will be very beneficial. In such situation supply in the market can be possible according to the demand in the market. The need of the customers can be analysed effectively and efficiently. According to the demand and the transportation services are provided to the organisation by the Toll group (Hugos, 2018). In this situation, the end to end plan is designed by this organisation. The Toll group facilities the transportation according to the needs in the market for the goods of that company to which Toll group is serving.
The optimisation of the transportation is accomplished in such a way so that there can be the accomplishment of cost reduction in the process of providing goods in the market with the help of transportation by this organisation. Fright can be located with the help of my transport service. Fright is made according to business rules of the customer of the Toll group. Therefore the cost reduction takes place according to the business rules of the customer facilitating the customer in implementing the supply chain according to the need of the company to which Toll group is serving.
The warehousing system of this organisation is having the multi-user facilities. There are three types of services like long term, short term and medium term warehousing services by this organisation. The purpose of dividing services of warehousing into 3 parts is to make the services cost effective for the customer as well as for the organisation. If the particular company is having seasonal operations of supply then shared warehousing services offered by this organisation to such type of customers. Additional space resources can be provided to the companies are the customer of the Toll group if the business requirement of the customer changes. It is also helpful in inventory allocation. The warehousing of this organisation is suitable for the dangerous goods, materials that require controllable temperature storage can be stored in the warehouse of the Toll group. Warehousing is also people for the food products. Other types of goods can also be stored in the warehousing provided by the Toll group. Short-term and long-term storage options are provided to the customers according to the business need of the customer. Capital solution software is used in the warehousing system of Toll group so that inventory Optimisation tools can analyse the demand and need of the market and according to this warehousing can be provided to the customer of Toll group. The warehousing system is automated storage that can be easily retrieved therefore this system is a retrieval system (Martens, et. al., 2012).
There can be a different type of improvements that can be accomplished in the existing service like the network can be expanded more. This organisation is present in 50 countries so there is a need to expand the sites in 50 countries. It is necessary because the system gets to slow down because of the non-presence of the site in some of the area in which this organisation is present in the country but not in that particular area. As far as other systems are concerned, other systems are very regularised and refined. In the warehouse system, real trying transaction system should be promoted in those sites where it is not present. This will be helpful in providing more effective warehousing system with more transparent inventory.
Inventory System and Demand Management
Various services are included in inventory management of Toll group. The storage of the product of which the delivery is being accomplished is done. The particular product of the good is located with the batch. There are different types of the batch in which the goods are divided so that inventory monitor can be possible (SteadieSeifi, et. al., 2014). At the same time, the order is managed with the help of ERP. If the company is a customer of the Toll group then there can be three options in which the inventory management for cycle count is done. This includes daily, monthly and weekly cycle counts. There is also a presence of wall to wall full stock count option is available.
The demand management is accomplished for three types of processes that come with the transportation of product after the order that is given to the Toll group by the customer.
Hub and spoke
In this process, the product is received and is stored by the Toll group. It is already discussed that the products are divided into the batch. In this products are combined so that shipment can be easy and the product can be reached to the destination efficiently and quickly (Vuchic, 2017).
Consolidation
There are smaller consignments received by the Toll group that are combined into the larger shipments and deliver to the destination.
Deconsolidation
There can be the situation in which the larger shipments are received by the Toll group. In this situation, the load is broken into the smaller load (Lin, et. al., 2013). In this way, transportation and delivery of the product are a completely.
Consolidation and deconsolidation are the processes which are less cost-effective as compared to the hub and spoke. Therefore it is very necessary to make these processes cost-efficient and cost-effective. This will lead to attachment in the customers of this organisation. Effective management of the damaged goods should also be done by this organisation so that there will be less conflict between the customer and the Toll group. It is very necessary because stock damage results in additional handling.
Conclusion
It can be concluded from the assessment that the supply chain structure of this organisation is having a good capability. The functions are totally controllable by this organisation. The production can be possible in the specific time for the customer company of the Toll group with the help of supply chain. Sourcing of the material is the necessity of the customer that is fulfilled by this organisation in an efficient manner. Effective labelling and ticketing on the products is the effective operational function that facilitates the service of transportation. Return logistics process should be improved and more transparent. The MTS service of this organisation is serving a single customer to a big venture. The scalable part of this service is helpful for the customers also. Inventory and demand management is helpful in providing the transportation of the goods within the decided time. The warehousing is also helpful for the companies that are involved in the different manufacturing process. The overall transport facility of this organisation is remarkable.
References
Chowdhry, S. and Kone, D., (2012) The business analysis of faecal sludge management: Emptying and transportation services in Africa and Asia. Report.Bill and Melinda Gates Foundation, Seattle, WA, USA.
Grant, D.B., (2012) Logistics management. Australia: Pearson Higher Ed.
Hugos, M.H., (2018) Essentials of supply chain management. USA: John Wiley & Sons.
Lammgård, C. and Andersson, D., (2014) Environmental considerations and trade-offs in purchasing of transportation services. Research in Transportation Business & Management, 10, pp.45-52.
Lin, J.R., Yang, T.H. and Chang, Y.C., (2013) A hub location inventory model for bicycle sharing system design: Formulation and solution. Computers & Industrial Engineering, 65(1), pp.77-86.
Lord, R.T., Lord, R.W., Myhrvold, N.P. and Tegreene, C.T., Elwha LLC, (2015) Methods, systems, and devices for providing transportation services. U.S. Patent Application 14/318,182.
Martens, K., Golub, A. and Robinson, G., (2012) A justice-theoretic approach to the distribution of transportation benefits: Implications for transportation planning practice in the United States. Transportation research part A: policy and practice, 46(4), pp.684-695.
Monczka, R.M., Handfield, R.B., Giunipero, L.C. and Patterson, J.L., (2015) Purchasing and supply chain management. USA: Cengage Learning.
Ngah, A.H., Zainuddin, Y. and Thurasamy, R., (2014) Barriers and enablers in adopting Halal transportation services: A study of Malaysian Halal Manufacturers. International Journal of Business and Management, 2(2), pp.49.
Sarkis, J., (2012) A boundaries and flows perspective of green supply chain management. Supply chain management: an international journal, 17(2), pp.202-216.
SteadieSeifi, M., Dellaert, N.P., Nuijten, W., Van Woensel, T. and Raoufi, R., (2014) Multimodal freight transportation planning: A literature review. European journal of operational research, 233(1), pp.1-15.
Toll Group, 2018. About us. [Online]. Available at:https://www.Tollgroup.com/about. [Accessed: 24 September 2018].
Visentini, M.S., Borenstein, D., Li, J.Q. and Mirchandani, P.B., (2014) Review of real-time vehicle schedule recovery methods in transportation services. Journal of Scheduling, 17(6), pp.541-567.
Vuchic, V., (2017) Transportation for livable cities. Germany: Routledge.
Yu, Y., Chu, C., Chen, H. and Chu, F., (2012) Large-scale stochastic inventory routing problems with split delivery and service level constraints. Annals of Operations Research, 197(1), pp.135-158.
Executive summary
This assessment is written for the analysis of Jeff Bezos leadership qualities. Jeff Bezos is the founder of Amazon. The Amazon was founded in the year 1994. The leadership qualities in context with a different example are understood in this assessment. There can be a different type of characteristics that helped Jeff Bezos to make his company forward in the market. Jeff Bezos leadership style if taken by another leader then they can be a different type of consequences. These consequences are discussed in this assessment. It is also analysed to that Jeff Bezos is the right person or not for Amazon.
Introduction
Amazon is the organisation that was started by Jeff Bezos. All the explanation that is present in this assessment is context with the Amazon for Jeff Bezos. This company was started as an online bookstore. Jeff Bezos chooses the name of a river Amazon for this company. He wanted to make this company largest online bookstore in the world. It is the business plan of Jeff Bezos that makes this company largest E-Commerce company in the world. The capabilities and the skills of Jeff Bezos are discussed in this assessment. The plants and the methods that are applied by Jeff Bezos regarding the Amazon are explained very well in this assessment. The pros and cons are recorded for the Jeff Bezos are also explained in this assessment. This assessment provides deep Insight about the Amazon and Jeff Bezos. There is also a discussion about that Jeff Bezos is enough for Amazon is there is a requirement of new managers in the Amazon.
Is Jeff Bezos a manager or a leader or both?
It can be said that Jeff Bezos is a leader. it can be understood with the help of different points that are as follows
Vision matters
This Organisation was started as an online Book Store that transformed as a business of online retail of all the household products. The vision of Jeff Bezos is a long-term perspective. The vision of this person is to build Amazon most customer centric company of the world.
Improved thinking and the message by Jeff Bezos
It is very difficult to make the things simple. The person who is involved in the business should able to explain the product to the targeted audience in an easy manner. This is the leadership quality that Jeff Bezos is having. He understands that is required to be addressed to the targeted population. He knows the easy method to position Amazon among the people (Pagely, 2018).
For instance when the audio book was acquired by Amazon then Jeff Bezos explains that it is very necessary to provide customer audiobooks when the particular customer eyes are busy somewhere. It is the simple way of making the customer understood by the Jeff Bezos in 2008. In this way, this person used to attract customers. At the same time, the example of Kindle is taken into consideration. At the time of launching of kindle in 2013, Jeff Bezos explained to the customer that readers did not focus on the design of a book, the ink used in the words of the book, the binding and the Glue used in the binding of a book. The Reader only focuses on the author’s world. This will be available on the Kindle. In this way, the explanation was given by Jeff Bezos to the targeted customers at the time of launching event of Kindle. The tendency of making things simple in this person makes him a good leader (Pagely, 2018).
Commitment towards customers
Jeff Bezos is involved in the long term plan. He always seeks the trust of the customer. This can be provided with the good principles that are given by Jeff Bezos to Amazon. Providing fast and good quality of services to the customer with full of transparency is the thinking of Jeff Bezos. This helps Jeff Bezos in creating a value addition for Amazon. This results in the creation of interest among the customer as well as shareholders. It is the leadership quality of this person to create such type of commitment towards the customer (Jones & Jones, 2013). The Amazon always used to stay true on the principles that it follows. Amazon also faces criticism but with the guts, conviction and plan of the Jeff Bezos articulate all such problems. The tendency of speaking on the vision which is long term is the good quality of Jeff Bezos.
Not missing opportunity to self promote
Jeff Bezos always used to implement those methods by which he makes the customer excited to know about the new product of Jeff Bezos. The marketing team is provided with the instruction of Jeff Bezos. Instructions include never miss an opportunity to promote the product not only in the customer but also among the shareholders. the technique of giving an interview, writing letters to the shareholder’s essay writing a book are some of the technique that is used by the marketing team (Inc.com, 2018). On the technological platform also this organisation used to do Marketing.
Knowing the market very well
Jeff Bezos is having a good understanding of the market. This person used to know the method to target and whom to target. In 1999 Jeff Bezos told that retail market is huge trillion market and we are the tiny part of it. This shows that he has a clear idea of the retail market (Lashinsky, 2012). He used to make strategies according to the market that shows his leadership quality of knowing the market very well.
Jeff Bezos characteristics that helped him drive the company forward.
Ambition – Jeff Bezos is too ambitious for the success. He is always having a positive response to the employees of Amazon. It is the ambition only that made him world’s first trillionare. He is curious about the processes that are taking place in his organisation.
Adventurous
It is very necessary quality for an entrepreneur to be adventurous. Jeff Bezos is always analysing the opportunity and the risk associated with that opportunity. He always makes a good plan so that it can be managed. After that adventurously Jeff Bezos used to take a decision to optimise that opportunity. Apart from this, he has extreme hobbies of deep sea diving (Lashinsky, 2012).
Conscientiousness
Jeff Bezos is having a strong desire to accomplish the entire task well. Jeff Bezos is always being careful towards work. He is always vigilant in analysing the functioning and operations that are being operated by the organisation. He is always good at following promises that is the made by chapters to its customer as well as employees.
Amazing learner
He is curious to learn the Different techniques to attract a large number of customers. He always learns different skills that are necessary for the leader. He always learns to make his business of facility for the customer. Used to learn the technical skills by which he makes his business better. He gains good technical knowledge from reading different books. He used to focus on the information technology that can make the website of Amazon user friendly (Beghetto & Kaufman, 2013). Jeff Bezos used to focus on the technology that can be implemented in its business by which a large number of customers can be live on the Amazon website. In this situation also site should not be crash. On this technology, he was learning many skills and he is still learning such type of skills.
High standards
Jeff Bezos is having the principle of high standards. He always asks his employees to achieve more than that can be achievable thought of the employee. He is a smart, motivated and talented (Hall, 2016).
Strategically patient, technically impatient
He has a good condition about the long-term vision that makes him strategically patient. He always waits for a positive result for the strategy that he applies for the business operations and functions. On the other side, he is always curious to know our new technical specification that can be implemented in the business model that makes the business user friendly.
Fast decision maker
Jeff Bezos always used to take the fast decision in even in the critical situation also. This makes him a good decision maker. He takes the faster decision of purchasing valuable companies and the competitors. Investing in the right companies is the good decision taken by Jeff Bezos (Techinasia.com, 2018).
Persuasion
Some of the people did not like Jeff Bezos and other likes but it is the opinion of Jeff Bezos that is valued by everyone. it is the good characteristic of this leader. He always makes a good relation with the employees as well as other people. He seeks the long term vision for the person he meets (Techinasia.com, 2018).
Happy
The deepest happiness of Jeff Bezos is putting health and family before business. Jeff Bezos used to take a long sleep. He used to spend lots of time with his family.
Lack of humility
Jeff Bezos is not at all humble with the employees. Generally, most of the leaders are humble but to be the richest r a trillion lire it might be like Jeff Bezos not humble. He used to make employees work long hours (Techinasia.com, 2018).
What can be the consequences of taking his style too far?
They can be different situations if the Jeff Bezos style is taken too far. This can be understood with the different situations.
When there is nothing going right in the Amazon then it is the Jeff Bezos who not mince word. This is this technique that is applied by Jeff Bezos in Amazon that also reflects his leadership quality. If there is nothing going good in the organisation then that is the organisational fault. Therefore it is necessary for the leader to make the things right while not blaming on others. He used to make a plan on the situation. If this style is taken in any organisation for then it will be fruitful for that particular organisation also (Kantor and Streitfeld, 2015). This will create ability in the organisation to tackle with the different critical situation.
Jeff Bezos is difficult to impress. Employees in the organisations used to give a presentation. In such a situation, Jeff Bezos is undoubtedly difficult to impress. This can make the morale down of the employee. By implementing this technique of Jeff Bezos the self-motivation of the particular employee can be down (Salehi, et. al., 2015). If the particular employee works hard to give a presentation on the business function and operation for the future and the particular presentation are also good and the leader reacts as not impressed then it will have a negative impact on the employee. The present is a high official or manager, therefore, this will directly affect the team of the presenter or the manager.
Jeff Bezos in the peak Business Line does not want the worker to leave the workplace. This is sometimes used to create the negative situation in the organisation. Some of the employees used to go against the Jeff Bezos. There is an example in which the Jeff Bezos did not allow employees to rash out the office to catch the last bus of the day. If this is taken by any leader in his/her then there can be a Revolt among the employee in the organisation (Beghetto & Kaufman, 2013). It is the devices that can take such type of situation easily because of his vast capabilities. It is not easy to take a situation by an average leader.
Jeff Bezos is the smart leader. He used to make secret teams to develop the technical side of the business. These teams are called secret Tech teams. These Tech teams used to work against one another. This is helpful for the Jeff Bezos to keep them on their toes. This is the leadership style that makes him lead his company Amazon. If this method is implemented by any leader then he should have guts to tackle the situation when the employees get to know about this plan.
Jeff Bezos used to hire top technocrats which are expert in the industry. After hiring them he used to ignore them what they said. This can make the negative image of any company if applied by any leader.
Is Jeff Bezos the right person for Amazon during the times ahead, or does the company now require more for a manager than a leader?
Jeff Bezos is a good leader. He knows how to hire a team. There are good managers which are already available in the Amazon. Jeff Bezos knows how to make it out possible to complete the work from them. Therefore I think there is no requirement for more managers. If the Amazon comes in the new business then there will be need of a manager. Jeff Bezos is having vast capabilities and qualities that are quite enough to operate this company in the easy and effective way (Collinson & Tourish, 2015). Therefore it can be said that Jeff Bezos is enough for Amazon.
Conclusion
It can be concluded from the assessment that Jeff Bezos is having good leadership qualities. It can also be said that Jeff Bezos is disciplined about the work. Jeff Bezos is very consistent with his promises and work. He used to fulfil his promises towards the work. Jeff Bezos knows how to target population and whom to target. Jeff Bezos is having those characteristics that make his company write a great success story. Jeff Bezos is having that style that can’t be implemented easily by any leader. There can be negative consequences also of implementing the leadership quality of Jeff Bezos in his/her profession. It can be concluded that Jeff Bezos is sufficient as a leader for this company. Jeff Bezos used to look at how to hire people and for what work. Therefore he is the good personality to lead for Amazon. Jeff Bezos is very committed towards his work to make him first trillionaire of the world. He is the self-created trillionaire of the world.
References
Beghetto, R.A. and Kaufman, J.C., 2013. Fundamentals of creativity. Educational Leadership, 70(5), pp.10-15.
Collinson, D. and Tourish, D., 2015. Teaching leadership critically: New directions for leadership pedagogy. Academy of Management Learning & Education, 14(4), pp.576-594.
Hall, J., 2016. I-Gods: How Technology Shapes our Spiritual and Social Lives. By C. Detweiler, Grand Rapids, MI: Brazos Press, 2013, 256 pp. Journal of Sociology and Christianity, 4(1).
Inc.com, 2018. 9 Shocking Anecdotes That Reveal Jeff Bezos’s Cutthroat Management Style. [Online] Inc.com. Available at: https://www.inc.com/business-insider/amazon-CEO-Jeff-Bezos-leadership-management-style-work-culture.html. [Accessed: 24 September 2018].
Jones, G.R. and Jones, G.R., 2013. Organizational theory, design, and change. Upper Saddle River, NJ: Pearson.
Kantor, J. and Streitfeld, D., 2015. Inside Amazon: Wrestling big ideas in a bruising workplace. New York Times, 15, pp.74-80.
Lashinsky, A., 2012. Amazon’s Jeff Bezos: The ultimate disrupter. Retrieved September, 3, p.2013.
Pagely, 2018. 5 Key Takeaways from Jeff Bezos’ Leadership Style. [Online] Pagely. Available at: https://pagely.com/blog/5-lessons-from-jeff-bezos-leadership-style/. [Accessed: 24 September 2018].
Salehi, N., Irani, L.C., Bernstein, M.S., Alkhatib, A., Ogbe, E. and Milland, K., 2015, April. We are dynamo: Overcoming stalling and friction in collective action for crowd workers. In Proceedings of the 33rd annual ACM conference on human factors in computing systems (pp. 1621-1630). ACM.
Techinasia.com, 2018. What is Jeff Bezos like as a manager?. [Online] Techinasia.com. Available at: https://www.techinasia.com/jeff-bezos-manager. [Accessed: 24 September 2018].
Executive summary
This report is written to analyze the significance of the service encounter. There can be a different type of managerial implication because of the service encounter is also analyzed in this report. This report will discuss the front stage and the backstage service that is provided by the Metro Hotel. This assessment is having a deep insight into the different situations in which the front stage and the backstage services can be provided. All the situations are discussed in context with the hotel and Hospitality. The outputs that can be because of the service encounter that is used in this hotel can be understood well with the help of this assessment.
Introduction
Metro Hotel is a hotel chain which is present in Australia. Metro hotels are owned by Trans Metro Corporation Limited. It is one of the oldest Hotel chains in Australia. This assessment is all about service encounter, front stage and backstage services that are provided to the customer (Metro Hotels, 2018). To better understand this assessment Metro Hotel is taken into consideration so that analysis can be easy. The situations can be with the customer as well as with the employee of this organization while providing service to the customer is understood well in this assessment. This assessment also analyses the implication in the managerial aspects regarding the services that are provided to the customer at this hotel.
Service Encounter
A service encounter is a difference between the interaction that used to be done between the customer and the provider that is the part of the service encounter and the activities that are carried out to make it happen. The possibility of such of the activities can only be because of 2 stage services that carried out in an organisation. This can be understood with its significance in the following mentioned detail: –
The interaction of the customer all the service consumer with the services that are provided to the particular customer represents the front stage services. The participants that are included in providing such type of services is known as front stage team of an organization. Customer relationship manager, receptionist, present, product managers are the front stage participants in hotel operations (Chathoth, et. al., 2013).
(Figure – Schematic Flow Chart Diagram of Back Stage and Front Stage Services provided in Metro Hotel)
The part of the services that are unseen by the customer which is the part of service value chain represents back stage services. The participant that provides such type of services comes under the category of backstage participant. The leaders, strategist managers, chef, are included in the backstage operations of Hotel.
The interaction between the customer and employees of the organisation is known as Service Management. To understand the service management of the particular organisation it is very necessary to understand the backstage and front stage operations that used to accomplish in the organisation. For this Metro hotel an Australian Hotel chain is taken into consideration. Some of the hotel is not having the back stage and the front stage operation team. In this case, search hotels used to implement traditional concept of service. In the traditional concept of service the hotel check-in by the customer if done is provided with the room are not provided with the room as it depends on availability. The welcoming pitch that is used by the manager for the customer is not intense that Can attract customers to make the particular customer come again in the hotel. It is also the hospitality provided by the hotel that used to suffer because of the traditional method of providing service to the customers that are visiting and staying in the hotel. To meet out such type of problems the concept of backstage and front stage management is introduced so that effective management can be possible and good services can be provided (Sørensen, et. al., 2013).
Backstage and front stage while providing services
The operations that are performed by the front stage, as well as back stage, can be understood with the help of different scenarios that used to take place in the hotel. The services at the time of different situations by the backstage team and the front stage team can make the operations successful or not successful (Wong, 2013). This will totally depend on the management that is acquired by the employees of the metro hotel.
The guest can arrive at the hotel with the vehicle. The parking instructions are provided by the responsible employee who will be considered as a front stage employee of this hotel. This employee will provide good services in such a way so that parking information can be provided to the customer. This information can be helpful in the easy parking of the vehicle of the customer OK then customer goes in the Reception area of Metro Hotel.
The guest used to arrive at the hotel. If the particular guest is having pre-booking then there can be two type of situation. In the first situation, the particular guest is welcomed with warmth by the front stage employee of the Metro Hotel. The customer is provided with the room that is like buy this customer in the previous visit. All the details about the check-in are provided to the customer with informative way and at Good Pitch. This will make the customer mood good. In this situation, customer used to check-in happily in the hotel. The second situation can be such that there is the availability of the room even the customer pre book the room (Ariffin & Maghzi, 2012). The customer might be tired. In this situation, the front stage manager or Employee give the right information about the unavailability of the room. This will affect the mood of customer greatly. Customer is provided with the offer to get a hotel room in the nearby locality which will be arranged by Metro Hotel. The whole expenses of the one day stay are accomplished by metro hotel. All such information is provided by the front stage employee of this hotel. Customer is also asked to wait for sometime in the waiting room so that the mentioned process can be possible. At this time the front stage employee used to inform the backstage employee to serve the water and the refreshment to the customers.
Situation1 can be considered again to understand the further operations that are accomplished by the front stage operations and back stage operations by this hotel. The same operations will also be operated in the case of if a customer is not having a pre-booking and there is the availability of the room. After the parking a vehicle and welcome of customer, the front stage employees used to provide checking book in which information is written by the customer. These employees used to help in all queries of the customers (Xie & Heung, 2012). After providing all necessary information to the customer with an effective pitch the front stage employee or the manager handover the keys to room boy. This is the staff that used to carry the luggage of the employee to the room and provides a small introduction about the room to the customers. In this situation these staffs works as front stage employee.
According to Lovelock & Patterson, (2015), the role as a front stage and the back stage of some of the employees can be changed according to the situation. If the particular customer is staying in the room then customer can ask for the water and the food. The managers that are receiving the call of the customer will be categorised as back stage employee. This employee used to provide services by informing about the order to the chef. The chef will cook food for the customer. In this situation, The Chef is also a back stage employees of the customer. The Chef will ask to the housekeeper to supply the food and water to the customer’s room. The food is supplied to the customer. In this situation, the housekeeper is the front stage employee of this hotel.
The customer who stays the in the hotel is provided with different services like security, filling of the tank of water for water supply in the room. All such type of services comes under the backstage services. The security guard here is the backstage employee of this hotel. the customer stays for the night and Awake in the morning and after taking breakfast the customer goes for work while giving keys to the manager, the customer asked to the manager to make the room clean.The manager here acts as a front stage employee of this hotel. The housekeeping staffs are informed by the manager. The housekeeping staffs that clean up the room will be considered as the backstage employee of this hotel.
The customer who arrived at the hotel will check out according to the wish of the customer. At the time of checkout, the billing information is provided by the manager to the customer. The front stage manager used to provide the information on all the questions that are asked by the customer in the context of the bill. The customer used to leave the hotel after signing a register of check out in the hotel. The front stage staff used to give instruction to the backstage employee for post-operative instruction. The post-operative instructions can be cleaning up the room. Making the room in a condition so that a new customer can check in in the room with full of facilities and amenities. This can provide customer satisfaction to the customer that will arise (Stickdorn & Schwarzenberger, 2016).
Managerial implications
The front stage service provider used to provide the services or create the services that can be enjoyed by the customer. The services are provided to the customer according to the needs and preferences of the customer. The customer Centre services with effective human interaction are helpful that give the output of non-accomplishment of any issue. The service blueprint and modeling artifacts are designed by the front stage manager of this organisation. On the other hand, the backstage employee of the organisation used to focus on the efficiency, scalability and the standardization of the services that can be provided to the customer. Some of the backstage activities are carried out by the people and some of the backstage activities are the automated process. Treating people as an abstract actor is the mindset of backstage employee.
The service quality that is provided to the customer is totally depending on the outcome of the services that are provided. Therefore front stage used to focus on the method by which the output of the service can be positive (Radnor, et. al., 2014). Unlikely the back stage employees used to provide the policies and the support structure for the service so that the services which are designed by the front stage manager can be easily accomplished.
There is the effective coordination that used to be created because of the backstage and the front stage service that is provided by metro Hotel. The important Information sharing between the employees is easily possible. The transparency can also be provided to the customer. Easy assignment of the work and the task to the employee can be possible with the help of service encounter of front stage and back stage (Milton & Johnson, 2012). With the effective Information sharing among the employees good services can be provided to the customers that are arriving at Metro Hotel.
Summary
There is a different type of duties that have to be performed by the employees that belong to backstage and front stage employees of this organisation. It is also seen that category of the front stage and backstage employees at the hotel changes in some of the situations. Service encounter is the necessary part by which customer satisfaction can be accomplished. This can be beneficial for attracting and making a loyal customer for Metro hotel. Services creation, designing, and standardization of services can be effectively possible with the help of services that are provided by the front stage and backstage employees of this organisation.
References
Ariffin, A.A.M. and Maghzi, A., (2012) A preliminary study on customer expectations of hotel hospitality: Influences of personal and hotel factors. International Journal of Hospitality Management, 31(1), pp.191-198.
Chathoth, P., Altinay, L., Harrington, R.J., Okumus, F. and Chan, E.S., (2013) Co-production versus co-creation: A process based continuum in the hotel service context. International Journal of Hospitality Management, 32, pp.11-20.
Lovelock, C. and Patterson, P., (2015) Services marketing. Australia: Pearson Australia.
Metro Hotels, 2018. About us. [Online]. Available at: https://metrohotels.com.au/about-us. [Accessed: 24 September 2018].
Milton, S.K. and Johnson, L.W., (2012) Service blueprinting and BPMN: a comparison. Managing Service Quality: An International Journal, 22(6), pp.606-621.
Radnor, Z., Osborne, S.P., Kinder, T. and Mutton, J., (2014) Operationalizing co-production in public services delivery: the contribution of service blueprinting. Public Management Review, 16(3), pp.402-423.
Sørensen, F., Sundbo, J. and Mattsson, J., (2013) Organisational conditions for service encounter-based innovation. Research Policy, 42(8), pp.1446-1456.
Stickdorn, M. and Schwarzenberger, K., (2016) Service design in tourism. Entrep. Tour. Unternehmerisches Denk. Erfolgskonzepte Aus Prax, 2261, pp.835-848.
Wong, I.A., (2013) Exploring customer equity and the role of service experience in the casino service encounter. International Journal of Hospitality Management, 32, pp.91-101.
Xie, D. and Heung, V.C., (2012) The effects of brand relationship quality on responses to service failure of hotel consumers. International Journal of Hospitality Management, 31(3), pp.735-744.
Executive summary
Jackson Laboratory is the organisation that is involved in the research of genetics. This organisation was facing the different type of problems in the management, administration, data accessing, scheduling of study and operating the different custom-built application. To articulate such type of problems this organisation decided to implement ERP system. With the implementation of ERP system, all types of problems that were occurring with this laboratory has vanished. The functionality of the different operations that are involved in this organisation becomes good. ERP suits from Oracle were implemented to this laboratory so that effective working and functioning can be possible.
Introduction
Jackson laboratory is involved in the gene-based research. This organisation used to do research on the mice. The reason behind conducting the research on mice is because mice are closely related to human beings in the nature of disease and genes. In this assessment, there is the discussion of the different challenges that are faced by this organisation while conducting a gene-based research. Therefore this organisation takes the decision to implement the ERP system so that effective working and function can be possible. With the implementation of the ERP system to the laboratory, there is a different type of hurdles that this organisation faced is presented in this assessment. The nature of the enterprise system that is implemented in this laboratory is described in this assessment. While adopting this ERP system to the laboratory this organisation face a different type of difficulty is analysed in this report. The merits of implementing the Oracle ERP system to the Jackson laboratory are investigated in this assessment. This assessment provides a deep Insight on the implementation of ERP system to the particular laboratory.
1 Describe the subject organisation and explain the problem or opportunity it faced
A case study of Jackson laboratory is taken into consideration. Jackson Laboratory is a non-profit organisation. This laboratory involved in the working of genetic research. This laboratory was founded in the year 1929. The yearly budget of this organisation is $ 80 million. The total number of employees that are working for this organisation is 1200. This organisation is having an IT department that includes a total number of 32 employees. Different type of problems and issues was faced by Jackson laboratory before installing the ERP system. The arrangement of the specification of Genetics was not possible in the Jackson Laboratory. The automated test cases were not in the situation before the ERP. Scheduling of the studies was improper with the Jackson Laboratory. The study time for the research was less because of more administration time that is spent by the employees of this organisation van (Erp, et. al., 2012). These are such type of problems that make this Research Centre slow in functionality.
Another challenge that is faced by this organisation is to maintain the important data of the laboratory. To maintain the different type of data custom-built applications used that impact on the study on genetic research. A various custom built-in application requires a huge amount to operate and maintain. The complexity is created in that data searching and analysis for the research. There was also a risk of data theft and data loss under custom built-in application (Jacobs, et. al., 2014). Therefore there was a need for such type of software that can meet out such type of problems that Jackson laboratory was facing. To find out the cure of the particular disease it requires a good amount of time that can be spent on the research. Due to the problems that are faced by this organisation employees are not able to focus on the research. An employee of Jackson Laboratories was not able to give proper time for studying the research that is being accomplished by this organisation.
This organisation then decided to install the ERP system in the IT Department so that all the mentioned problems can be solved. The challenge that faced by Jackson laboratory at the time of installation of ERP was the installation of unique Mouse development function into Oracle ERP system. Implementation of ERP system also faced a challenge from employees of the organisation. Most of the employees of this organisation, not people to use ERP system (Mkrttchian, 2015). This organisation emphasises the different pieces of training that can be provided to the Employees so that such a limitation can be sorted. This organisation also seek a fixed fee contract with the ERP system provider Oracle. Surety bonds are also purchased by Jackson laboratory so that project risk will be minimised. In this way, this organisation takes various steps to meet out such challenges in implementing ERP system.
Main opportunity to implement the ERP system in Jackson laboratory was to meet out the different mentioned problems that are faced by this organisation. Another opportunity with the Jackson laboratory was effective management of production capacity (Zhang, et. al., 2015). To improve the general ledger function of this organisation is also included in the opportunity for implementing ERP. Effective management of human resource, payroll, and labour distribution are reasons for the implementation of ERP to the Jackson Laboratory.
2 Describe the nature of the enterprise system that it adopted and the process by which it was selected and implemented
Jackson laboratory opts integrated ERP suite from Oracle. The reason behind choosing of this type of ERP is to facilitate the testing process, the accounting process and e-Procurement process of this organisation. The data storing and accessing can be easily accomplished under this ERP system. Jackson laboratory is having huge data. For maintaining such huge data it is very necessary to implement this ERP (ElMaraghy, et. al., 2012). Integrated ERP suit from Oracle also articulates the problem of administration as it facilities the administration. Therefore Jackson laboratory implemented this ERP so that employees will focus study of the research.
The phase implemented approach is adopted by this organisation to implement the Oracle ERP. This organisation did not implement the Big Bang approach. The reason behind the use of phase implemented approach is that this approach is easily adjustable to the new systems. The smaller problems can be fixed easily with the help of phase implemented approach (Cronan, et. al., 2012). More comprehensive testing can be done with the help of phase implemented approach as compared to big bang method. On the other side, the big bang method was not used because it requires high stakes learning environment. The Big Bang method is not reliable in terms of long-term fullback. The Big Bang method is also having a disadvantage that full testing is very difficult prior to going live. This method is less productive as compared to phase implemented approach.
In this way, the integrated ERP Suite from Oracle is selected. The method that is used for the implementation of ERP Oracle is quite effective as it is implemented in the different stages (Rindos, et. al., 2014). This approach helps the employees to easily adapt to the changes that will take place in the organisation in different stages. These stages give time to the Employees to change according to the new system that is ERP Oracle. This helps the employees to work according to the new system easily.
3 3explain and analyse any difficulties the organisation may have faced in adopting the system, or preparatory steps that were taken to facilitate implementation.
ERP Oracle is having an Oracle process manufacturing system. Oracle process manufacturing is designed for the companies that are involved in the manufacturing process of bread and beer. Jackson laboratory is involved in the totally different domain. This organisation is involved in the practices of enhancing and distributing mice according to different Genetics. Mice are the best mammals that are present on the earth which are suitable for testing of genetics as they are closely related to the human beings (Youssef, 2012). To make this ERP Oracle system according to the laboratory environment phased implementation approach is chosen. This is helpful in adjusting the ERP according to the laboratory needs.
Another problem that is faced by this organisation is that the well-qualified employees of this organisation are unaware of the technique of ERP. Some of the brightest employees of this organisation were involved in the implementation of the ERP system. Therefore these employees not able to involved in the everyday work of this organisation. Information Technology department of the Jackson laboratory was not skilful in the implementation and using of ERP system because of lack of experience and no experiences with the different employees (Sanga & Iahad, 2013). Only the one person of this organisation was having the experience of ERP. This organisation had invested a good amount of money on providing training on ERP to the employees. The implementation of the ERP system to this organisation takes 6 months longer time then the expected involved high costing. Big cost items are also involved in the implementation of the ERP system. This ultimately makes the overall project over budget and overtime.
The over costing and over budgeting of the project is due to the vendors also. The vendors always seek low cost and growth in the project as the project profits. This creates the competitiveness between the buyer and the vendor of the ERP. The demand of the buyer is that there should be the least amount of work and customisation within the ERP system. Therefore to make this ERP system according to Jackson laboratory was the difficulty.
4 provide an assessment of how successful was the adaptation of the enterprise system and any success metrics that were used
The ERP system is quite successful for this laboratory. Integrated general toxicology, formulation module and Pathology can be deployed easily with the help of this system at Jackson laboratory. Onsite resources can be provided with the help of this Oracle ERP that helps it Rapid deployment of the processes that are involved in the research of this organisation. Integration of different type of system applications is easily possible with the help of implementation of this Oracle ERP to Jackson laboratory. The scheduling of the studies for the research is now easily possible (Fosso Wamba, 2012). Now the employees are having more time to study on which the research is going into the laboratory. Employees have to spend less time on the administration because of the implementation of the ERP system to this laboratory.
Saas delivery model is used for the data centre for the ERP system that is implemented for Jackson laboratory. This enables to access data easily. The storing of the data can be easily possible with the help of this ERP system. The data is not at the risk because of the implementation of the Oracle ERP system to the laboratory. The number of different custom-built application is removed after the implementation of ERP system.
The genetic research is becoming easy with the implementation of the ERP system as information can be easily shared to the scientist community that is involved in Genetics research. This ERP system provides essential genetic resources that are necessary for the research on genetics. This ERP system also provides a proper method and schedule that can be implemented to do research. Skipping of the different process that is involved in the research is not possible now because of the implementation of the ERP system to this laboratory. Training can be provided to the next generation of scientists with the help of this ERP system so that they can also do research (Leyh, 2012). In this way, it can be said that the ERP system is white beneficial for the Jackson Laboratory.
Conclusion
It can be concluded from the assessment that there was a different type of challenges and difficulties that are faced by the Jackson laboratory in the implementation of ERP. All the different type of challenges in difficulties is solved by this organisation so that effective implementation can be possible. The facility can be provided after the implementation of ERP to the different working and functioning of this organisation. The research can be conducted in an effective manner after the implementation of ERP system to this laboratory. It can also be concluded that this ERP system is quite beneficial for the Jackson Laboratory.
References
Cronan, T. P., Léger, P. M., Robert, J., Babin, G., & Charland, P. (2012). Comparing objective measures and perceptions of cognitive learning in an ERP simulation game: a research note. Simulation & Gaming, 43(4), 461-480.
ElMaraghy, H., AlGeddawy, T., Azab, A., & ElMaraghy, W. (2012). Change in manufacturing–research and industrial challenges. Enabling manufacturing competitiveness and economic sustainability (pp. 2-9). Springer, Berlin, Heidelberg.
Fosso Wamba, S. (2012). Achieving supply chain integration using RFID technology: the case of emerging intelligent B-to-B e-commerce processes in a living laboratory. Business Process Management Journal, 18(1), 58-81.
Jacobs, F. R., Chase, R. B., & Lummus, R. R. (2014). Operations and supply chain management (pp. 533-535). New York, NY: McGraw-Hill/Irwin.
Leyh, C. (2012). Critical success factors for ERP system implementation projects: A literature review. Advances in Enterprise Information Systems II, 45-56.
Mkrttchian, V. (2015). Modeling Using of Triple H-Avatar Technology in Online Multi-Cloud Platform Lab. In Encyclopedia of Information Science and Technology, Third Edition (pp. 4162-4170). IGI Global.
Rindos, A., Vouk, M., & Jararweh, Y. (2014). The virtual computing lab (vcl): an open source cloud computing solution designed specifically for education and research. International Journal of Service Science, Management, Engineering, and Technology (IJSSMET), 5(2), 51-63.
Sangar, A. B., & Iahad, N. B. A. (2013). Critical factors that affect the success of business intelligence systems (BIS) implementation in an organization. International Journal of Scientific & Technology Research, 2(2), 176-180.
van Erp, J., Lotte, F., & Tangermann, M. (2012). Brain-computer interfaces: beyond medical applications. Computer, 45(4), 26-34.
Youssef, A. E. (2012). Exploring cloud computing services and applications. Journal of Emerging Trends in Computing and Information Sciences, 3(6), 838-847.
Zhang, Y., Zhang, G., Wang, J., Sun, S., Si, S., & Yang, T. (2015). The real-time information capturing and integration framework of the internet of manufacturing things. International Journal of Computer Integrated Manufacturing, 28(8), 811-822.
Literature Review Research – Impact Of Effective Induction On Employee Performance And Satisfaction
Introduction
Induction is the process in which the different procedures and policies that are followed in the organisation are introduced to the new employee. The roles and responsibilities of a new employee are made understood in the employee induction. In this assessment, the role of human resource in the employee induction is analysed. After that steps that are involved in employee induction is determined. The necessity for the employee induction is also described in this assessment. Further, the different importance of employee induction in an organisation is examined. The performance of the employee can be made better with the help of employee induction which is evaluated in this assessment. The employee induction and satisfaction of the particular employee are investigated in this assessment.
Literature Review
Human resource and employee induction
As per El-Shamy (2016), the Human resource of an organisation plays an important role in the employee induction. Employee induction is the process by which the new employees are welcomed. The different type of roles and responsibilities are made understood to the new employees of the organisation. It is very hard for the new employee to adapt to the environment of the organisation. This situation can be stressful for an employee and thus induction is very necessary. Therefore, a local event is very necessary which is called an employee induction. On the other hand, as prescribed by Rowland, et. al., (2017), in employee induction Human Resource helps new employee to meet the different existing employees in the organisation. The terms and conditions of the employment are made understood by the human resource to the new employees of the organisation. The new employee used to found various ways to work in the new workplace with the help of employee induction.
In the words of Salau, et. al., (2014), the new employee is able to know the expectation of the employer from the new employee in the induction. The reason being the new employee gets fit into the new workplace is made understood. There can be different types of expectations that can be there from the employer to the new employee which is made known by the human resource to the new employee. The points on which the performance of the new employee will be evaluated are also going to be known by the new employee of the organisation through the employee induction (Salau, et. al., 2014). Distinctly according to Nisar & Yeung (2015), the different type of support is provided by the employer and the existing employees of the organisation to the new employee who all becomes a part of employee induction in assisting the new employee. The support can be offering innovative learning experience at a workplace, making 90-day goal chart for new skills development of the new employee, etc.. The training needs of the new employees are identified effectively by the human resource. The training is provided by the human resources to the new employee so that particular employee can effectively undertake the different roles and responsibilities easily.
As prescribed by Rowland, et. al., (2017), a human resource used to provide a checklist to the fresh employee in the different organisation regarding employee induction. This checklist is provided to the Employees whether the whole induction steps are covered for the particular employee or not. Unlikely as per Nisar & Yeung (2015), the online induction programs are more beneficial that are used by the human resources in the present times in the different organisations. The essential information of the organisation, benefits, entitlements, opportunity and support services are provided by the employer are introduced for online induction. The online employee induction is quite beneficial to the new employees as it can be watched again and again which helps the fresh employee to get motivated (Chidambaram, 2013). The new employee will able to learn all the aspects of an organisation with the help of this online induction program.
As per the Saha & Pandita, (2017), with the help of the induction program, the new employee encouraged to work effectively for the organisation. This can be started from the very next day on which the induction is accomplished. This is because of the different opportunities that are made understood by the employee. After the induction, the fresh employee works hard to optimise the different opportunities that are present in an organisation. The health and safety measures that are provided by the different organisation are also introduced in the employee induction to the new employee. As prescribed by Burt (2016), there can be a burden that can be felt by the new employee from the starting days because of the employee induction. From the very first day if the employee is made understood out these responsibilities then there can be the situation in which the employee can feel more responsibilities in the new organisation as compared to the previous organisation. This situation can make the employee in stress.
Steps of employee induction
According to Chidambaram (2013), Employee induction generally consists of three primary steps. In the first step, the general orientation of the staff is being accomplished. The brief overview of the organisation is provided in this step. The history of the particular organisation is provided in this step. The different operations that are being accomplished in the particular organisation are made understood to the new employee in this step. The main reason behind this step is to create an interest in the new employee by an employer.
In the words of Fenton-Smith & Torpey, (2013), specific orientation by the job supervisor is the next step which is followed by an organisation. This type of employee induction includes showing of different departments to the new employee. The method by which the different department works for the organisation is being understood by the new employee. The different manufacturing facilities and the operational facilities that are present in the organisation are made aware of the new employee. The practice and the customers that are followed in an organisation are introduced to the new employee in this step. This is the step which is followed for the new employee so that a new employee will adjust according to the working environment of the organisation.
As per the Burt (2016), follow up orientation is the third step which is there in the employee induction that is being followed by the different organisation. In the different organisation, this step is followed within the six days of joining of a new employee. Sometimes it takes up to six months. This step is conducted by the department personnel of the organisation. It is analysed that the fresh employees are reasonably satisfied with the new organisation or not. This step includes personal talks between the specialist of the department and the new employee in the organisation. The specialist of the particular department in which the new employee is working follows this step. According to Emery, et. al., (2014), there can be feedback from the side of the employees in which a new employee is poorly satisfied while working in the specific department. This distinct situation can take place. This can be because of fault in training or poor designed training that is provided to the employee.
The follow-up is very necessary as it provides the information that the particular employee is able to adjust in the working environment of any organisation. This step also provides an opportunity to know the different problems and needs of the new employee in an organisation. The preventive measures are taken in the direction of follow-up by the department specialist for the fresh employee so that he/she can work effectively.
The necessity of employee induction
According to Saha & Pandita (2017), employee induction is the best way to pass the important information to the new employees of the organisation. This is the method by which the breakdown of the information can be possible and the relevant information can be provided to the new employee according to the department to which he/she belongs. The employment contract and procedure are made understood to the employee of the organisation at the time of employee induction. As per Arulrajah, et. al., (2015), important information can be forgotten by the new employee if all the information is provided in the induction and no duration is given to the employee for remembering and understanding such information.
In the words of Marchington, et. al., (2016), new employee and old employee will become a good coordinator and followers that help effective working in the organisation because of induction. This will enhance the social environment of the new employee in an organisation. This will lead to reducing interpersonal grudges among the employees of the organisation. There will be effective interpersonal communication because of employee induction in an organisation. The new employee is able to integrate effectively into the organisation with the help of employee induction (Emery, et. al., 2014). This is the balance that is to be created for the new employees of the organisation with the existing employees of the organisation. In this way, it can be said that employee induction is very necessary for an organisation.
Importance of employee induction in an organisation
There is the great importance of employee induction in an organisation. This can be understood well with the help of different following points: –
Workplace culture
The new employee is unknown to the workplace culture of an organisation. It is just the hiring procedure for the new employee. Therefore it is very necessary for the new employee to know about the culture that is being followed in the organisation. This provides a method to adapt according to the culture of the organisation to the employee. This also provides an opportunity for the employee to know the behaviour and value that can be helpful to run the values of an organisation (Leigh, et. al., 2013). The assimilation of the new employee in the workplace culture is easily possible with the help of employee induction.
Productivity
In the words of Kellner, et. al., (2014), the need and wants of the employee is analysed by the human resource in an organisation. According to the training needs, the training is provided to the new employee. The new employee learns the right way in which that particular employee has to work for the organisation. This enhances the productivity of the organisation. The exact roadmap is provided to the new employees of the organisation to which they have to walk for the organisation. Instead of providing shortcuts to the new employee, it is quite better.
Retention
The Adjustment according to the new roles of the employee is being done by the employee of the organisation. The smoother transition is done by the new employee of the organisation. It is very necessary to do for the new employees of the organisation so that the effect can be possible. This ultimately helps in creating stability among the employees in the organisation which results in retention of the employee (Leigh, et. al., 2013). The recruitment cost of recruiting the new employees is saved because of the stability of the new employee in the organisation.
Compliance
As per Arulrajah, et. al., (2015), it is very necessary to make understanding the new employees about the policies and procedures that are followed by an organisation for the employees. The laws that are followed by the organisation are also introduced to the new employees of the organisation along with it. The policy on the safety is also introduced in the employee induction. The entire different critical situations that can be accomplished in the organisation, policies regarding these are also introduced to the new employee. This is quite beneficial as no such incident should happen in an organisation that affects the image of an organisation.
Save time and money
The employee induction program is the well-developed program by the different organisation. The important information can be provided to the Employees that help them to work effectively. The time and money of the organisation are saved in the long-term basis (Feagan, et. al., 2013). The information can be added for the employees of the organisation whenever necessary which is also the step in cost saving for an organisation.
The reputation of a company
As per the Feagan, et. al., (2013), the professional impression of the business can be analysed with the help of employee induction. The reputation of a company among the new employees is created perfectly because of employee induction. The overall image of the organisation in the whole market becomes good because of effective employee induction. This is because people will think that the particular organisation does not hide anything from the new employees as well as the existing employees.
Employee induction and employee performance
According to Atarashi, et. al., (2013), it is the organisational culture that plays an important role in the performance of the new employee. If the new employee is provided with the effective information about the organisational culture then the particular employee works effectively for the organisation. In this scenario, the performance of the new employee will be improved in the future tenure. As per Lai et. al., (2017), sometimes less self-motivation in the new employee results in non-effective performance that affects the overall performance and goals of the organisation.
The new employee is able to understand the organisational chart of the organisation. This organisational chart is helpful to the new employee in understanding the opportunities that are possible for all. The fresh employee will work hard to optimise such type of opportunities. In this way, the performance of the employee will become good with the help of employee induction and uplift the business organization.
Better ambience can be provided to the new employees so that the new employees will feel good about the organisation. The new employees in the organisation should feel welcome. For this Helium balloons can be tired on the table of a new employee (Feagan, et. al., 2013). This will also enhance the good working environment in the organisation. In the good working environment, the new employees will work effectively and the performance of the new employees will be improved day by day.
As prescribed by Mogorosi (2014), involvements of the different people that are specialist in the particular segment are present in the employee induction. This is beneficial for the new employees to get to know about the different segments and their working within the organisation. This also provides the method and ways of working in the new organisation. This will ultimately bring a good performance from the new employee.
Social interaction with the new employee and team will be beneficial for the business organization which creates involvement in each other. This enables the new employee to understand the existing employees or vice Versa. This will ultimately bring coordination among the employees of the organisation. The coordination is very important for the organisation working perspective. Therefore the performance will be improved for the new employee in the organisation.
The expectation of the employer is made understood in the employee induction very clearly. If the new employee understands the expectations of the employer then the particular employee will work better in meeting out the different perspective of the employer (Boyd & Sheen, 2014). In meting out the different expectations of the employer, the new employee performs well for the organisation and the employer.
The follow-up step of the employee induction is the good step that can be implemented for the employee of the organisation by the employer of the organisation. This type is followed to analyse the needs and demand of the new employee from the organisation. From this step, it can also be analysed that the fresh employee is suitable for the organisation or not. This step also analyses the adaptability in the new employee is accomplished regarding the organisation or not. In this way, the follow-up step proves to be a good step that can be used to enhance the performance of the new employee in the organisation (Boyd & Sheen, 2014). All the needs and demands of the new employee in the perspective of the organisation are fulfilled with the help of a follow-up step. This is beneficial for the employee to make an improvement in the overall performance of the new employee.
The feedback on the induction can be collected from the new employee of the organisation. The further improvements can be done on the basis of feedbacks. This will develop the induction program for the organisation (Milligan, et. al., 2013). This will be beneficial for the new employees of the organisation. In this way, effective induction will be helpful in the effective performance of a new employee.
Employee induction and satisfaction
According to Lai, et. al., (2017), the effective training that is provided at the time of employee induction enables the employee to get skills that are necessary to perform the important task of organisation. Assigned responsibilities and Operations to the new employee can be performed easily with the help of such skills by the new employee. In this way, satisfaction among the employees can be created because of effective training and induction. Providing exact information for the new employee of the organisation creates trust among the employee of the organisation. This results in satisfaction among the employee of the organisation at various levels. Unlikely As per Boyd & Sheen (2014), the forced introduction can create a stress in the minds of the new employee in the organisation that can impact negatively on the retention of the employee of the organisation. The forced introduction can be something like introducing a new sales manager to the existing account manager in the organisation. This can be because of the unavailability of sales head at the time of induction due to work burden. In this situation, an account manager will not receive ‘yes’vote from the new sales manager.
As per Atarashi et. al., (2013), the social interaction between the new employee and the existing employee of the organisation create a good communication between the employees of the organisation. This helps in the creation of satisfaction and coordination among the employees. This also enhances the interpersonal relationship between the employees of the organisation. The different expectations of the employer from the new employee are also introduced. This can be helpful in making the good performance of the new employee (Atarashi, et. al., 2013).
The effective performance because of employee induction helps in creating a competitive advantage. The competitive advantage signifies the quality organisational performance. This will lead to satisfaction among the employees that will result from coordination among the employee of the organisation (Dragomiroiu, et. al., 2014).
Conclusion
It can be concluded from the assignment that employee induction plays an important role in the organisational context. Induction helps the new employees in getting the brief image of the organisation. The organisation values and the principles can be introduced adequately to the new employees of the organisation. Employee induction plays an important role in the organisational context as it provides a competitive advantage to the organisation. The new employee can also perform well because of the employee induction in the organisation. It can also be concluded that employee induction plays an important role in creating satisfaction among the new employee of the organisation. If all the three stages of the employee induction are followed in an effective manner then there will be a good performance for the new employees of the organisation. In this way, it can be said that the employee induction is an important part that has to be performed by the human resource of an organisation.
References
Arulrajah, A. A., Opatha, H. H. D. N. P., & Nawaratne, N. N. J. (2015). Green human resource management practices: A review. Sri Lankan Journal of Human Resource Management, 5(1).
Atarashi, K., Tanoue, T., Oshima, K., Suda, W., Nagano, Y., Nishikawa, H., … & Kim, S. (2013). T reg induction by a rationally selected mixture of Clostridia strains from the human microbiota. Nature, 500(7461), 232.
Boyd, L., & Sheen, J. (2014). The national safety and quality health service standards requirements for orientation and induction within Australian Healthcare: A review of the literature. Asia Pacific journal of health management, 9(3), 31-37.
Burt, C. D. (2016). Managing New Employee Safety Risks: Integrating Safety and Human Resource Management Practices.
Chidambaram, V. (2013). A study on the efficacy of induction training programme in Indian Railways using factor analysis. Business: Theory and Practice, 14, 140.
Dragomiroiu, R., Hurloiu, I. I., & Mihai, G. (2014). Induction staff training. Procedia Economics and Finance, 16, 368-373.
El-Shamy, S. (2016). Dynamic induction: Games, activities and ideas to revitalize your employee induction process. Routledge.
Emery, P., Burmester, G., Bykerk, V., Combe, B., Furst, D. E., Barre, E., … & Huizinga, T. W. (2014). OP0026 Induction of Clinical Remission Followed by Drug-Free Withdrawal with Abatacept Combination and Monotherapy in Early RA: Results from the AVERT Study over 18 Months. Annals of the Rheumatic Diseases, 73(Suppl 2), 69-69.
Feagan, B. G., Rutgeerts, P., Sands, B. E., Hanauer, S., Colombel, J. F., Sandborn, W. J., … & Fox, I. (2013). Vedolizumab as induction and maintenance therapy for ulcerative colitis. New England Journal of Medicine, 369(8), 699-710.
Fenton-Smith, B., & Torpey, M. J. (2013). Orienting EFL teachers: Principles arising from an evaluation of an induction program in a Japanese university. Language teaching research, 17(2), 228-250.
Kellner, A., Townsend, K., Wilkinson, A., & Peetz, D. (2014). Decaf or double shot? The strength of franchisor control over HRM in coffee franchises. Human Resource Management Journal, 24(3), 323-338.
Lai, Y., Saridakis, G., & Johnstone, S. (2017). Human resource practices, employee attitudes and small firm performance. International Small Business Journal, 35(4), 470-494.
Leigh, J., Lamont, M., & Cairncross, G. (2013). Towards a process model of induction and training for young event volunteers. International Journal of Event Management Research, 8(1), 1-20.
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Literature Review
What are the most important and effective business strategies to promote a small business?
Introduction
In this assignment small-scale business is taken into the consideration. There is the different type of limitations for running a small scale business is understood in this assignment. The methods by which branding can provide a competitive advantage is analyzed in this assignment. Marketing and Advertising that are followed by small businesses in the present market scenario is also investigated in this assessment. For the better understanding of the whole topic example of an organization Ahead in Speaking is taken into consideration. This organization provides training of public speaking to the different professions. Career advancement training is also provided by this organization. This Organization was started by sport hypnotic, certified business coach and clinical hypnotherapist Adrian Peck.
Literature Review
As per Burns (2016), Small businesses are a small Enterprise that is having a total number of employees in the range of 10 to 50. If the annual turnover of the particular business is less than 10 million pounds and greater than 2 million pounds then that business will come under the category of small-scale business. There can be the different type of limitations are there while running a small business.
Limitations of running a small-scale business
Less brand recognition
In the words of Van Der Wijst (2012), the brand recognition of the small-scale business is less as compared to large-scale business. This can be understood well with the help of the example of Coca-Cola and Apple. These are the brands that are widely having recognition among the customers. The promotion of the product can be done easily in the large-scale businesses while it is not so in the small-scale businesses because small-scale businesses are dependent on a local and regional customer that gives them Feswer revenues and profits. Ahead in Speaking is exploring the potential market for Business opportunities, therefore, it is very necessary to do effective branding.
Higher costs
Small-scale businesses have to experience higher cost as compared to large-scale businesses. The bargaining power of the small scale businesses is not that much so that they can get good cost benefit. In the smaller scale businesses the negotiation of the cost and getting discount on the cost for the different resources on which the company is dependent. The buying power of the small business is also not that much so that they can avail lower cost (Loscocco & Bird, 2012). The production capacity of the small-scale businesses is also low that results in a high cost for a particular organisation. The different resources are costs that are needed in providing training of public speaking to the different clients of Ahead in Speaking.
Smaller Budgets
Ahead in Speaking is also having a small yearly budget. Small-scale businesses are having a small budget. The marketing budget, the research and development project of the small business is low. The research and development in the product and services that are provided by small-scale business are not accomplished fast as compared to large-scale businesses. Therefore these businesses used to focus on the sales so that the future year budget of small-scale businesses will be greater than the existing budgets. Small-scale businesses not able to employ highly skilful labours and workers as these people demand high salaries. due to the shortage of budgets, small-scale businesses used to hire qualified employees but with less skill as compared to large-scale business employees (Cronin-Gilmore, 2012).
Not able to compete with large-scale businesses in terms of price
The competition between small-scale business and the large-scale business is not that much if the price is considered. This is because of lack of bargaining power of the small businesses. The cost of the product and services that are provided by the large-scale businesses is low because of high bargaining power (Nakabayashi, 2013). The cost of product and services is high in small-scale businesses. Therefore they have to provide the product and services at a higher cost to the customer. This provides a competitive advantage to the large-scale businesses as compared to small-scale business if both of the business belongs to the same industry.
Vulnerability to the late payments
It is the situation with the small-scale businesses. The situation will affect the cash flow of the company. This situation generally arises in the economic downturn (Nakabayashi, 2013). In this situation, the customer put off payments for small-scale businesses because customer opts to pay to large-scale businesses.
The bank providing less amount of loan or no loan
There can be the situation in which bank credits will not be provided to the small businesses because of any critical situation of the particular small business. This can be done by the Bank to reduce the exposure. In the situation, fewer funds will be available for the small-scale businesses for the new Investments. Getting loans harder will definitely create the work situation with the small-scale businesses (Apostu, et. al., 2013). Ahead in Speaking also faced fewer credit offers from the different financial institution in the United Kingdom.
Lack of preparation for recession
There can be the situation in which the recession can be possible in the economy. Therefore it is necessary for the organisation to have good preparation so that particular organisation can work effectively in the time of recession also. Therefore small-scale businesses should prepare well so that there will not be the worst situation for such type of organisation at the time of recession. Ahead in Speaking had not yet face any economic downturn (Boswell, 2014). This organisation should be prepared well to tackle the different Downton that can be possible in the United Kingdom economy.
Not able to give satisfaction interest of customers
Small-scale businesses are generally new in the market. It is their ultimate goal to satisfy the current customers. The current customers can be satisfied if the good services and products are provided to them. This will change into the trust of the customer towards a small scale business. But, small-scale business is not able to satisfy the customers and not able to get the trust of the customers easily (Boswell, 2014). This is because of less product and service development strategies with small-scale businesses. Limited access to advanced technology is also the factor that becomes the reason of unsatisfied customer of small-scale businesses. These results in customers have less trust in small business.
Branding providing a competitive advantage to small business
In the present time branding is very necessary for any organisation whether the particular organisation is in small scale business or large scale. There is various type of brand differentiators involved in the process of branding that can provide a competitive advantage to a small scale business. This will lead to growth and development of the particular business. This will lead to an increase in the revenue of the particular business (Helm & Özergin, 2015). In this way, the branding can be helpful in providing a competitive advantage to the business that is involved in the small-scale sector.
Market responsiveness
Branding involved in market responsiveness that is very beneficial for the customers. The customer’s needs and demands can be fulfilled well with the help of market responsiveness (Sweeney, et. al., 2014). The product and the services can be provided by the organisations like Ahead in Speaking according to the needs and demands of the customers. If the product and services are provided to the customers according to their needs and demands then the particular custom will get satisfied by the organisation. Then trust will be created in the mind of the particular customer (Helm & Özergin, 2015). In this way, a competitive advantage can be provided to the organisation following market responsiveness.
Product or service superiority
The quality can be enhanced with the help of feedbacks collected from the different customers. This can be helpful in providing the preventive measures on the feedback. The development can be accomplished in the process of Ahead in Speaking. This will be helpful in providing a better quality of services to the customers of Ahead in Speaking. Therefore the number of new customers will attract this organisation (Skaalsvik & Olsen, 2014). In this way, product or service superiority can be created for an organisation with the help of branding. This will be helpful in having a competitive advantage for the organisation.
Natural or human resource
According to Skaalsvik & Olsen (2014), there can be the situation in which the particular small-scale business is present at Prime location in your area. Therefore the particular location can be reached by a maximum number of customers. This can be helpful for the organisation that is new in the market. They can be the situation in which the particular organisation is having a person present in the team that is popular or very skilful. All such factors are also responsible for creating a competitive advantage for the organisation that is involved in small-scale businesses. Therefore natural and human resources are the factors that are included in branding have created and competitive advantage.
Quality management
The services that are provided to the customers and the clients should be managed well. The internal inspection is also involved in the branding for analysing the goods services are provided to the customers or not. If there is any necessity in the development of quality of services that are provided to the customers is fulfilled (Krystallis & Chrysochou, 2014). This is beneficial for the organisation in providing good quality of services. This results in the popularity of the particular product among the customers. This results in the branding of the particular product. This lead to getting a competitive advantage for the organisation involved in small businesses.
Market dominance
With the help of branding, market dominance can be accomplished by the organisations. The investment in the promotion and marketing by the small-scale businesses leads to enhancement in the popularity of services that are provided to the customer. This results in accomplishment of dominating nature of the particular Organisation in the market (O’Cass, et. al., 2013). The customers used to attract to that particular organisation like Ahead in Speaking. The brand awareness among the people becomes good result in an increase in a number of customers for the organisation. The more revenues are collected because of an increase in the customers lead to more investment in promotion in branding by the organisation.
Method of sale
Small business organisations are involved in direct selling of their product to the customers. There used to be the different type of middleman present in process of selling (Martin Strandvik & Heinonen, 2013). Organisations are now focusing on cutting out such middleman so that a good share of profit will be with directly to the small business. Therefore the process of selling is accomplished with effective promotion and Integrated Marketing mix (Johnson, 2013). This leads to the effective branding of the services that are provided by the organisation like Ahead in Speaking. The increase in sales can also be accomplished with the help of this process. This leads to getting a competitive advantage to the organisation that follows this method of sale.
Short term profit
With the help of branding short-term profits can be more in amount with the organisation that processing and doing branding effectively.The short-term profits can become huge with savings. This can be used in the further investment of the small businesses. This will lead to growth and expansion of a small business. This leads to providing a competitive advantage to the organisation.
Supply chain management
With the help of effective supply of the product and services to the customers, the customer not has to wait long in a queue for the product and services. This helps in motivating the customer to purchase product and services from an organisation that is involved in small business. This is the situation of effective supply chain management. This results in creating loyal customers for the organisation (Johnson, 2013). This can be only possible with the help of effective branding. The lawyer customer to the organisation will take the future services and product from the organisation only. This provides a competitive advantage to the organisation.
With the help of development in the Technology, there will be developed in the tech product and services. The services that are provided by Ahead in Speaking are innovative in nature (Xie, et. al., 2014). The new technology implementation is accomplished with the services. This helps in providing better services to the customers. This creates a competitive advantage to Ahead in Speaking. Good quality of services with innovative technology is provided to the customers that attract the good number of customer.
Marketing of small businesses
Market research
Market research is complete by the small businesses so that the particular customers can be targeted by the organisation. The analysis of the customers can be done. Effective implementation of the marketing mix can be done with the help of market research. The present situation of the company in the market can also be analysing the well with the help of market research (Mintz & Currim, 2013). The current trends that are present in the specific industry can also be analysed and the help of market research. In this way market research is accomplished by the small businesses.
Market segmentation
In this process dividing of the different type of customer on the basis of their demography and needs and wants is done. According to the customer services are provided. This is the process called market segmentation (Huang & Sarigöllü, 2014). Market segmentation is helpful in providing better services to the customers on the basis of marketing.
Effective distribution
The services and the product are provided to the customer by the organisations Ahead in Speaking. The customer does not have to wait a long for that the turn. This helps in creating a satisfaction among the customers of the organisation (Huang & Sarigöllü, 2014).
The SWOT analysis of Ahead in Speaking a small business organisation example is presented here: –
Strength
The operational cost of this organisation is quite low.
Cashless payment is used by this organisation attracts the good number of customers.
The prices are lower as compared to other Organisation in the specific industry (Ahead in Speaking, 2018).
Very little competition is present in such a specific industry.
Weakness
Ineffective implementation of an integrated promotional mix
Very unpredictable business
There is privacy concern of the particular client like weakness and strength of the particular person.
Not present in different parts of the world (Ahead in Speaking, 2018)
Opportunities
Whole Europe can be targeted while franchising a business.
A number of branches can be opened in the United Kingdom.
Threats
The idea can be imitated and there will be more competitors in the future (Ahead in Speaking, 2018).
Less investment opportunities are available because of less revenue.
Marketing mix
There is total 7 marketing mix implemented by a small business to do Marketing. A product should be clear is specified to the customer. A product should be exactly provided to the customers. The promotional mix is the price. The price should be such that it can attract a good number of customers services can be provided at the affordable price. The right place should be chosen for the selling of the product and services. Another marketing mix is a promotion. Product and services promoted in such a way that a good number of customers can be attracted. The services and products that are provided to the customer should be attractive in nature which is called a physical evidence of marketing mix. Another marketing mix is people. The people that are involved in providing services and product should be skilled and hard workers (Mintz & Currim, 2013). The process that is followed in providing production services to the customer should be understood well by the customer is another marketing mix followed by small businesses like Ahead in Speaking.
Advertising by small businesses
Advertising with the help commercials
Advertising can be accomplished by the small businesses. The commercials can be made and uploaded on the social media (Ormont & Zalowitz, 2013). The commercials can be telecasted on the TV and radios also.
Personal selling
With the help of oral presentation directly to the target customer can be done. This can be helpful in providing a better product according to the desire of the particular person (Konkol & Lasarow, 2014). This is the method by which more customers can be targeted.
Public relations or publicity
This can be done by the particular Organisation in an indirect way. This can be done with the help of the third party. planting a significant story by the particular organisation in the media is accomplished so that publicity can be done (Ormont & Zalowitz, 2013).
Direct marketing
The communication is formed between the customer and the profit and the non-profit Organisation. This can be done with the help of email, messaging, outdoor advertising etc.
Guerrilla marketing
According to Konkol & Lasarow, (2014), It is the miscellaneous method of marketing in which videos get viral on the social media and other internet sources because of tactics played by small-scale business.
In this way, a different type of promotions is accomplished by the different small-scale business. This helps in the creation of awareness and popularity of product and services that are provided by the small-scale business to the customers. The different methods are also implemented by Ahead in Speaking.
Conclusion
It can be concluded from the assignment that there is a different type of limitations are there in running a small business. It is not an easy task to expand the business from a small scale business to a large scale business. Branding is very necessary for the different type of business whether it is a small scale business or it is the largest in business. Branding can provide a competitive advantage to the small-scale business. Marketing research and other marketing methods are very necessary for the implementation of current trends in the business. The promotion in the advertising can be done effectively with the help of implementation of promotional mix and marketing mix.
References
Ahead in Speaking, 2018. About us. [Online] Ahead in Speaking. Available at: http://www.aheadinspeaking.co.uk/about/. [Accessed: 3 September 2018].
Apostu, A., Puican, F., Ularu, G., Suciu, G. and Todoran, G., 2013. Study on advantages and disadvantages of Cloud Computing–the advantages of Telemetry Applications in the Cloud. Recent Advances in Applied Computer Science and Digital Services. New York: Wseas, 200, pp.118-123.
Boswell, J., 2014. The Rise and Decline of Small Firms (Routledge Revivals). Routledge.
Burns, P., 2016. Entrepreneurship and small business. Palgrave Macmillan Limited.
Cronin-Gilmore, J., 2012. Exploring marketing strategies in small businesses. Journal of Marketing Development and Competitiveness, 6(1), pp.96-107.
Helm, S.V. and Özergin, B., 2015. Service inside: The impact of ingredient service branding on quality perceptions and behavioural intentions. Industrial Marketing Management, 50, pp.142-149.
Huang, R. and Sarigöllü, E., 2014. How brand awareness relates to the market outcome, brand equity, and the marketing mix. In Fashion Branding and Consumer Behaviors (pp. 113-132). Springer, New York, NY.
Johnson, C., 2013. From brand congruence to the ‘virtuous circle’: branding and the commercialization of public service broadcasting. Media, Culture & Society, 35(3), pp.314-331.
Konkol, V. and Lasarow, J., 2014. Network advertising methods and apparatus. U.S. Patent 8,682,728.
Krystallis, A. and Chrysochou, P., 2014. The effects of service brand dimensions on brand loyalty. Journal of Retailing and Consumer Services, 21(2), pp.139-147.
Loscocco, K. and Bird, S.R., 2012. Gendered paths: Why women lag behind men in small business success. Work and Occupations, 39(2), pp.183-219.
Martin Strandvik, T. and Heinonen, K., 2013. Diagnosing service brand strength: customer-dominant brand relationship mapping. Journal of Service Management, 24(5), pp.502-519.
Mintz, O. and Currim, I.S., 2013. What drives managerial use of marketing and financial metrics and does metric use affect the performance of marketing-mix activities?. Journal of Marketing, 77(2), pp.17-40.
Nakabayashi, J., 2013. Small business set-asides in procurement auctions: An empirical analysis. Journal of Public Economics, 100, pp.28-44.
O’Cass, A., Song, M. and Yuan, L., 2013. Anatomy of service innovation: Introduction to the special issue.
Ormont, J. and Zalowitz, J., 2013. Social media network user analysis and related advertising methods. U.S. Patent Application 13/662,414.
Skaalsvik, H. and Olsen, B., 2014. Service branding: suggesting an interactive model of service brand development. Kybernetes, 43(8), pp.1209-1223.
Sweeney, J., Soutar, G. and Mazzarol, T., 2014. Factors enhancing word-of-mouth influence: positive and negative service-related messages. European Journal of Marketing, 48(1/2), pp.336-359.
Van Der Wijst, D., 2012. Financial structure in small business: Theory, tests and applications (Vol. 320). Springer Science & Business Media.
Xie, L.S., Peng, J.M. and Huan, T.C., 2014. Crafting and testing a central precept in service-dominant logic: Hotel employees’ brand-citizenship behaviour and customers’ brand trust. International Journal of Hospitality Management, 42, pp.1-8.
Introduction
In this assessment, there is the analysis of the United Kingdom supermarket industry. The United Kingdom supermarket investing is vast in terms of Economics. The United Kingdom Supermarket industry is having different supermarkets present in the specific industry. To get competitive advantage supermarkets implemented digital customer relationship system to the supermarkets in the United Kingdom. The implementation of this digital platform enables the supermarkets to target the customer in the effective and efficient manner. The forming of the relationship between the customer and the supermarket can be accomplished in an uncomplicated way. There can be positive as well as negative impact of this digital platform implementation in the procurement strategies of Supermarket. Both positive, as well as negative impacts, are discussed in this assessment. The description can be understood well with the deep Insight in this assessment.
Literature Review
As prescribed by Schiraldi, et. al., (2012), there is a different type of Supermarket chains present in the United Kingdom. The sales of Supermarket Chains are dominated by Tesco, Sainsbury, Ads and Morrison. These four are having a market share of 73.2 per cent of the total grocery market of the United Kingdom in the Year 2015. Tesco PLC is the largest Supermarket chain in the United Kingdom. In the present time, the digitalization of everything is accomplished. People are loved to carry electronic devices with them. It is the hobby of the different people to do the digital transaction. In the present time, people used to buy different product and services online. The E-Commerce sector is enhancing its growth in the economy of the world. Supermarkets are also providing grocery products and other items online. The ease of doing business is provided by the United Kingdom government to the supermarket and other industries. This leads to growth and development of the supermarket industry in the United Kingdom.
Positive impacts
Change in customer buying behaviour
In the words of Lattemann & Robra-Bissant (2017), the Expectations and the demands of the customers have changed because of the implementation of the digital processes in the procurement strategies of the supermarket industry. The customers are more demanding and they require variety in the product and services that are offered by supermarkets. Because of digital procurement strategies customers used to wait for a product to come in the Store. There is a different type of options available in the market. With the implementation of a digital customer relationship system, a customer gets a notification of desired product and service. This helps the customer to know the availability of the particular product and services that the customer wants.
As per the Lemon & Verhoef (2016), there can be the different type of discounts that are provided by the different Supermarket stores of United Kingdom. This discounts can be provided to the customer either online or offline. The information on the discounts is provided to the customer with the help of social media, text messages, emails, and the mobile application of grocery stores. This enables the customer to purchase the particular product and the service in the discount hours. There are different modes of promoting the product to the customer present. Therefore customer can see and know about the product on this different platform. This is the digital relationship that is being formed by the supermarkets of the United Kingdom with the customers. Each and every information about the product and services are provided to the customer at the fingertips of the customer.
Maintaining a competitive edge
According to Peppers & Rogers (2016), with the help of implementation of digital customer relationship system on the procurement strategies of supermarket effective relationships can be built. If the customer purchases a product from a supermarket like Tesco then the different promotional messages of the product and services of Tesco r provided to the customer. This helps the customer to track the product and services by the organisation. According to the need and demand of the customer, purchasing can be done easily by the customer. If the particular customer is Surfing the different type of products and services on the online platform of the supermarket then it is traced. The tracing of the likes and dislikes of the particular customer can be done with the help of such a platform. When the customer again comes on the online platform then the first page always shows the likes and most searched product of the customers. This is done by the supermarkets to target the customers in an effective manner. This helps the supermarket to get a competitive advantage. This helps the customer to become a loyal customer of the supermarket.
Establishing trust among customer by Rapid and reliable responses
As prescribed by Wilson, et. al., (2012), there are different types of queries which are present with the customers. The different information regarding the product and services offered by the supermarkets are not available in the box of the product. Therefore these queries are necessary to be solved as soon as possible. For this digital customer, relationship system helps customers. The information is provided to the customers in an effective manner by the means of chat process. The Rapid and reliable responses by the executive of a supermarket enable the customer to know about the product and services in a descriptive manner.
The query about the product and services that are being offered by the supermarket is solved easily with the help of a digital customer relationship system. This helps the easy processing of the procurement in the supermarket (Saarijärvi, et. al., 2013).
24/7 potential income
In the words of Chaffey & Ellis-Chadwick (2012), because of the digital customer relationship system, the customer cares for the particular product and the services at any time. The particular customer needs only the assistance from the supermarket. After providing the assistance to the particular customer then the purchasing can be accomplished by the particular customer. This is the advantage that is being provided to the supermarket because of the implementation of a digital customer relationship system.
Saving in the operational cost
Maintaining a customer relationship in the office is quite time-consuming and cost consuming. The digital system is involved in the cost-saving process and time-saving process in the operation of customer relationship in the industry of Supermarket. The officers have to be set up at the different location as the customer base of the different Supermarket is present everywhere. The cost of locating and forming such office need the high amount of money (Parise, et. al., 2016). This cost is saved with the help of a digital customer relationship system. Therefore it can be said that the business expenses in the digital customer relationship are low as compared to the physical stores or office.
International customers
The international customers can be played with the help of a digital customer relationship system. The targeting of these type of customer can be accomplished in the effective and efficient manner. The cost of targeting such type of customer is low with the help of this means. This can be very beneficial for the supermarket to enhance their profit as well as revenue (Rawson, et. al., 2013). The international presence will become more for such type of supermarket. This will be helpful in the Business expansion of the supermarket in the United Kingdom.
Personalised online experience
The employees of the digital customer relationship system can help the customer to make a personalized account of the customer. The choices of the customer can you present in this personalized account (Klaus, 2014). This is helpful to the customer to buy the product at the time of availability of the funds with the customer. The products can be shortlisted before and the product can be purchased when the customer wishes to purchase.
Affordable employees
In the words of Klaus (2014), in the offline physical store of customer relationship management, there is a need for more stuff as compared to digital customer relationship system. Therefore it can be said that digital customer relationship is more affordable for the supermarkets in terms of affording a salary to the employee. Less number of employees is required helps in saving the cost that can be wasted in distributing salary to a large number of employees.
Encourage impulse
The frequent transactions dates can be traced by the digital customer relationship system. On such dates in every month customers are targeted. The different promotional voucher is provided to the customer automatically by the digital customer relationship system. The customer uses a promotional code to get a discount on the particular product that is like to buy the customer (Blázquez, 2014). Then the particular customer used to avail the discount whether online or offline. In this way encouragement of the impulse in the customer can be done by the digital customer relationship system.
Able to process a number of order
The processing of the order can be done in high amount as compared to the previous customer relationship system in the supermarket industry. The digital system enables the supermarket to get the orders online. And the orders come in the queue of the supermarket. The date is allotted to the particular customers according to the availability of the particular product (Kumar & Reinartz, 2018). The customer need not have to rush into the supermarket and purchase the product. They can easily order the product online. In this way, it is enhancing the profit and revenue of supermarkets in the United Kingdom.
Business growth
Growth in the business can be accomplished with the help of is the digital system. This will lead to the expansion of the business in the different countries also (Blázquez, 2014). The new investment can be done that will be helpful in creating a large number of revenue and a good return on investment for the supermarkets.
Effective Purchasing module
The digital platform provides effective purchasing module to the customer. It provides the great experience to the customer. The identification of the potential customers can be accomplished by this platform in an easy manner. The process of procurement and delivery of the goods can be easy. The whole supply chain management becomes effective in nature because of a digital platform of customer relations (Trainor, et. al., 2014).
Sales, prospecting and marketing
With the implementation of a digital platform of customer relationship sales prospecting and marketing can be accomplished in the efficient and effective manner. This can be helpful for the businesses that are in supermarkets (Choudhury & Harrigan, 2014). It is very necessary that sales should be good to run a business. The ease can be provided to the business with the help of this digital platform. Maintaining a good relationship with the customer is resulting in good sales for the supermarket. The targeted population can be used for marketing purpose of the supermarket. The promotion of the product and the services that are provided by the supermarket can be done with the help of targeting the population (Kumar & Reinartz, 2018).
Less requirement of senior management
In the digital platform of a customer relationship, different working in functioning can be done by the executive employees of the organisation. The different task can be done by the single employee. The processing of the request from the customer can be done in an easy manner with the help of a digital platform. Therefore fewer teams are required in all for maintaining digital customer relationship system as compared to the offline physical Store (Nguyen & Mutum, 2012). Therefore less requirement of senior management will be there. This will be helpful for the senior management to involve in the other operations of Supermarket that can provide benefit to the supermarket in terms of growth and development.
Negative impacts
System crash
There can be a situation in which the system can be crash. In the situation, the customer has to face a different type of difficulty while contacting the customer relationship executive. The customer may have to wait a long until the customer relationship system repaired (Nguyen & Mutum, 2012). Therefore it is very necessary to maintain the digital customer relationship system by the supermarkets of the United Kingdom. There can be the situation in which the frequent crashing of the digital system can be there for the supermarket. In this situation dissatisfaction among the customer can be there. This will lead to the creation of a bad image in the mind of customers about the supermarket. In this situation, the customer is not able to purchase the product and the services that are offered by the supermarket. This is leading to create a loss to the supermarket like Tesco PLC.
High competition
Implementation of a digital customer relationship system in the supermarkets of United Kingdom leads to high competition. The effective targeting of the customer can be done by any of the supermarket (Wang & Feng, 2012). This is creating a competitive environment in this industry. Providing different offers by the different supermarkets to the customer is usually in trend in this industry. Customers are always in search of offers that are provided by the different supermarkets to them. Customer seeks a different type of discounts that can be available in the different supermarkets. The customer relationship digital platform used to provide the information on the discount to the customer by the means of emails, social media platforms and messages. This overall is creating a high competition in the field of a supermarket in the United Kingdom.
The customer can be impatient
According to Johnston & Jeffrey (2012), there might be the situation in which the customer can be impatient while getting the response from the digital customer relationship system. This can be possible when the customer is not getting the proper result which customer is demanding from the supermarket. There can be the situation in which a digital customer relationship system is not able to satisfy the particular customer according to the demand and needs of the customer (Wang & Feng, 2012). In this situation impatience of the customer can be in the situation. This will create dissatisfaction with the customer. the given the situation in which the particular customer will leave the particular supermarket for always and never come back to purchase from a particular Supermarket. In this situation, there can be a loss that can be created for the supermarket.
Unemployment
As prescribed by Goddard et. al., (2012), the digital customer relationship system is creating unemployment. The different processes can be accomplished on the digital platform. This results in consuming the employment of the individuals. This results in the creation of unemployment. This can also affect the economy of the United Kingdom.
Privacy of the customer
According to Padmavathy, et. al., (2012), the privacy of the different type of customer is at risk with the digital platform of the customer relationship. All the important and personal information of the customer is with a digital platform. Even the annual income of the particular person is provided by the customer to this platform will be saved in the database. This can be used by any employee for the wrong purposes. The important information can also leak. Therefore it can be said that the privacy of the particular individual is at risk because of this digital system.
Security
There used to be the situation in which the online transactions failures are common. The failure of the transaction leads to dissatisfaction among the customers and sense of insecurity comes in customers. The failed amount comes in the account of the customer after 15 working days or more. The customer has to wait a long for money to return to the account (Zeynep Ata & Toker, 2012). This is the negative impact of this digital system of the customer relationship.
Price Wars
As prescribed by Muther (2012), with the fair competition there is also an unfair competition that is created because of this digital platform. Every Supermarket wants to attract a good number of customers. Targeting the customers is easy with the digital platform. Making the relationship with the customers is easy with the help of a digital platform. In this way, the customer can be targeted easily with the lowered price of the product that the customer wants to buy. This results in the creation of price Wars between the supermarkets of the United Kingdom. This affects the profit of the supermarkets also. This is that is only acquired by the supermarket to attract and get the customer. In this way price wars are creating a negative impact on the supermarket industry. This price is created because of the implementation of a digital customer relationship system in procurement strategies of the supermarket.
Conclusion
It can be concluded that there are positive as well as negative impact of implementation of digital customer relationship system in the procurement strategy of the supermarket. The United Kingdom Supermarket industry is going through a great competition in the big four supermarkets present in the United Kingdom. Does digital platform has created an opportunity for other supermarkets to compete with main supermarkets of the United Kingdom? This enables the supermarkets to target the customers in the effective and efficient manner. This is helping the supermarket to get high profits and revenues. This leads to growth and development of the supermarkets in the United Kingdom. There is also the burden of unemployment on the economy of the United Kingdom because of this digital platform. Price is creating a great disturbance in the economic and industrial situation of the United Kingdom.
References
Blázquez, M., 2014. Fashion shopping in multichannel retail: The role of technology in enhancing the customer experience. International Journal of Electronic Commerce, 18(4), pp.97-116.
Chaffey, D. and Ellis-Chadwick, F., 2012. Digital marketing: strategy, implementation and practice (Vol. 5). Harlow: Pearson.
Choudhury, M.M. and Harrigan, P., 2014. CRM to social CRM: the integration of new technologies into customer relationship management. Journal of Strategic Marketing, 22(2), pp.149-176.
Goddard, M.G.J., Raab, G., Ajami, R.A. and Gargeya, V.B., 2012. Customer relationship management: a global perspective. Gower Publishing, Ltd.
Johnston, J.M., Johnston Jeffrey M, 2012. Methods, systems, and computer program products for facilitating user interaction with customer relationship management, auction, and search engine software using conjoint analysis. U.S. Patent 8,171,022.
Klaus, P., 2014. Towards practical relevance—Delivering superior firm performance through digital customer experience strategies. Journal of Direct, Data and Digital Marketing Practice, 15(4), pp.306-316.
Kumar, V. and Reinartz, W., 2018. Customer relationship management: Concept, strategy, and tools. Springer.
Lattemann, C. and Robra-Bissantz, S., 2017. Digital Customer Experience.
Lemon, K.N. and Verhoef, P.C., 2016. Understanding customer experience throughout the customer journey. Journal of Marketing, 80(6), pp.69-96.
Muther, A., 2012. Customer relationship management: Electronic customer care in the new economy. Springer.
Nguyen, B. and Mutum, D.S., 2012. A review of customer relationship management: successes, advances, pitfalls and futures. Business Process Management Journal, 18(3), pp.400-419.
Padmavathy, C., Balaji, M.S. and Sivakumar, V.J., 2012. Measuring the effectiveness of customer relationship management in Indian retail banks. International Journal of Bank Marketing, 30(4), pp.246-266.
Parise, S., Guinan, P.J. and Kafka, R., 2016. Solving the crisis of immediacy: How digital technology can transform the customer experience. Business Horizons, 59(4), pp.411-420.
Peppers, D. and Rogers, M., 2016. Managing customer experience and relationships: A strategic framework. John Wiley & Sons.
Rawson, A., Duncan, E. and Jones, C., 2013. The truth about customer experience. Harvard Business Review, 91(9), pp.90-98.
Saarijärvi, H., Karjaluoto, H. and Kuusela, H., 2013. Customer relationship management: the evolving role of customer data. Marketing intelligence & planning, 31(6), pp.584-600.
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Wang, Y. and Feng, H., 2012. Customer relationship management capabilities: Measurement, antecedents and consequences. Management Decision, 50(1), pp.115-129.
Wilson, A., Zeithaml, V.A., Bitner, M.J. and Gremler, D.D., 2012. Services marketing: Integrating customer focus across the firm (No. 2nd Eu). McGraw Hill.
Zeynep Ata, U. and Toker, A., 2012. The effect of customer relationship management adoption in business-to-business markets. Journal of Business & Industrial Marketing, 27(6), pp.497-507.
Individual Literature Review
There is the different type of objectives associated with the charitable organisation. These objectives have to be accomplished by the particular charitable organisation. For this, in the present world or in the digital age it is very necessary to make the mobile application for the charitable organisation. This can be very helpful for the charitable Organisation in meeting out the goals of the projects for which the social cause is being targeted by the particular organisation. With the help of mobile application trust of the fund, the giver enhances on the particular charitable organisation. With the help of mobile application, the transaction to the charitable organisation becomes easy and secured (Garbett, et. al., 2016).
According to Lyons (2013), the feasibility and viability of the mobile application are quite acceptable for making a mobile application for the charitable organisation. This is because enhancement in the fundraising comes into the scenario with the implication of the mobile application of charitable organisation. The belief in the charitable organisation enhances among the donors after making of the mobile application. There can be different information that can be provided on the mobile application of the particular charitable organisation. The donor gets the prior information of the project that is run by the particular charitable organisation. This is helpful for the donor to know about the credibility of the particular charitable organisation. When trust enhances among the donor, the particular Donor used to donate some of the amounts to that organisation. The marketing of the charitable organisation can also be possible with the help of mobile application (Lyons, 2013).
Awareness about the different social cause for which the particular charitable organisation is fighting can be known to the donor. If the particular Donor found it relevant and have sympathy for the social cause then that particular donate with some handsome amount. With the help of mobile application and its awareness, some of the new people become a Donor about knowing the particular cause. The donor will also able to know in which project money is being invested by the charitable organisation. The donor will have clear information about the donation that has been made to the charitable organisation by the particular Donor (Alshammari, et. al., 2017). The development and the deployment of the mobile application are not that much expensive as compared to the donations received after the deployment of the particular application. It will be like a crowdfunding after the launching of the mobile application by the particular charitable organisation. The increase in the rate of fundraising can be seen with the help of the mobile application.
The mobile application is the peer-to-peer way that can be helpful in the fundraising of the particular charitable organisation. It is very necessary for the particular charitable organisation to enhance the funds. It is because the particular charitable organisation used to fight for the particular cause. The particular cause can be serious in the society. It requires regular funds that can be easily possible with the help of mobile application (Beatty, et. al., 2018). The fund that will be getting after the mobile application launching will be that much that can sustain expenses of the mobile application by the charitable organisation. Therefore in this way the mobile application is viable for the charitable organisation.
The mobile application is a suitable charitable Organisation in all respect. The charitable organisation always supports. With the help of mobile application, the online transaction can be possible in an easy manner. Therefore instant supports can be possible with the help of the mobile application. In the natural calamity if the particular person donates some of the amounts in the form of cheque or Demand Draft then it requires time to clear. But with the help of mobile application, the fund can be directly reached to the charitable organisation. And this charitable organisation can effectively in a hard time of natural calamity (Goumopoulos, et. al., 2017). The fund that will be collected by the particular charitable organisation would be that much that can sustain the expenses of a mobile application. Therefore it is very necessary for the present digital age to provide a mobile application for the charitable organisation.
In the present time, the Donor is also focused on transactions that are safe and secure. The billions in the online transaction about the Donor are also increasing in the present time. Therefore instead of giving a cheque, they used to do online transaction. It is feasible for the particular Donor to do online transaction as compared to high fees of Demand Draft and cheques (Goumopoulos, et. al., 2017). The credibility and accountability of the particular Charity organisation can be seen directly to the donor with the help of the mobile application. This will enhance the interest of the particular Donor in the particular project of the charitable organisation. This will result in more donations to the charitable organisation which is quite more as compared to the small expenses of maintaining and launching the particular mobile application by a charitable organisation.
To well establish the particular mobile application the development budget is not too much hay as compared to the funds that are collected by the particular charitable organisation. The funds will also be increased after mobile application which is quite more than the development of the application. Access to the unique content in the mobile application does not require a great amount. This can be accomplished with a small amount but it can be helpful in fundraising for the charitable organisation. It is a well-known fact that once a Donor will always be a Donor. With the help of mobile application, the different information about the charitable organisation will be available to the donor (Schwedel, 2013). Therefore the particular Donor will better be known the particular organisation with the help of the mobile application. Then Donor will definitely donate some of the amounts to that charitable organisation. In this way the donor base of the particular charitable organisations in. this will lead to fundraising with the charitable organisation. The particular fundraised amount will be high as compared to development and maintenance of the particular mobile application.
There will increase in the download of the mobile application after the particular mobile application becomes popular. Therefore mobile applications also help in fundraising of any charitable organisation as there can be the small promotion on the charitable organisation mobile application. These funds will be directly provided to the charitable organisation. In this way, mobile application maintenance expenses can be easily affordable. It requires nearly $47,000 to make an application that is beautiful and on which the profiles can be made by the Donor. This much amount can be easily recovered from the different donations. In this weight can be said that the mobile application for charitable organisations is quite viable. The maintenance charge of the mobile application is also not that much.
As per Schwedel (2013), The imagination behind the making of the mobile application for the charitable organisation should be such that it clearly signifies the cause for which the particular charitable organisation is fighting. This can be helpful in attracting a large number of donors. It will be beneficial as the recovery of the amount that is invested in the making of the mobile application would be easy. The further donation will be counted as a donation after recovery of the invested amount in the mobile application. Therefore charitable organisation should focus on greed imagination while making a mobile application.
In the present scenario, the mobile application needs to be support and present in the app store as well as Google Play Store. This can be helpful in attracting the good number of donors for the charitable organisation. This will enhance donations for the particular charitable organisation. This will recover the amount of making the mobile application by the charitable organisation by which funds can be collected online also (Heintzeler, et. al., 2013).
After making of the mobile application, the maintenance of the particular mobile application is not that much that can’t be offered by the particular charitable organisation. The maintenance can be easily affordable by the particularly charitable organisation f the particular charitable organisation is fighting for the strong cause. This will lead to enhancement is the donors of the particular charitable organisation. The native mobile application used to provide the best User experience. The mobile application should be user-friendly so that more donors can be connected to the particular charitable organisation.
The particular mobile application should be connected to the website of the charitable organisation. This and helps the transparency of the particular charitable organisation. This leads to more fundraising to the charitable organisations. Development of the prototype should also be accomplished by the charitable organisation in perspective of the mobile application. The functionality of the mobile application can be efficient is prototype consideration is processed before launching and baking of the mobile application. This will lead to the good mobile application of the charitable organisation. This will enhance more donors to the charitable organisation. Therefore the recovery of the making of the mobile application for the charitable organisation can be easily possible. So the viability will ultimately suitable for charitable organisations at the time of making mobile application and launching it (Heintzeler, et. al., 2013).
References
Alshammari, M.O., Almulhem, A.A. and Zaman, N. (2017). Internet of Things (IoT): Charity Automation. INTERNATIONAL JOURNAL OF ADVANCED COMPUTER SCIENCE AND APPLICATIONS, 8(2), pp.166-170.
Beatty, A. L., Magnusson, S. L., Fortney, J. C., Sayre, G. G., & Whooley, M. A. (2018). VA FitHeart, a Mobile App for Cardiac Rehabilitation: Usability Study. JMIR human factors, 5(1).
Garbett, A., Comber, R., Jenkins, E., & Olivier, P. (2016, May). App movement: A platform for community commissioning of mobile applications. In Proceedings of the 2016 CHI Conference on Human Factors in Computing Systems (pp. 26-37). ACM.
Goumopoulos, C., Papa, I., & Stavrianos, A. (2017, June). Development and Evaluation of a Mobile Application Suite for Enhancing the Social Inclusion and Well-Being of Seniors. In Informatics (Vol. 4, No. 3, p. 15). Multidisciplinary Digital Publishing Institute.
Heintzeler, C. O., Legler, C., Adeli, S. M., & Elaluf-Calderwood, S. (2013, January). Towards a value chain for mobile value services for charities. In System Sciences (HICSS), 2013 46th Hawaii International Conference on (pp. 1257-1267). IEEE.
Lyons, E. S. (2013). Effects of innovation attributes on charitable giving using smartphones.
Schwedel, M. (2013). Nonprofit organizations, social media, and mobile applications (Doctoral dissertation, Master’s Thesis). Southern Illinois University).