Q1. Identify and analyse issues related to tourism and destination development at the location?
Jones, G. A., &Sanyal, R. 2015. Spectacle and suffering: The Mumbai slum as a worlded space. Geoforum, 65, 431-439.
This article shows the relationship between spectacle and suffering. The place of Dharavi represents the art, slum tours and television documentary that give narrative and imaginary of a slum. The article focus on the representation of poverty that makes attractive to volunteers and tourist. This paper wants to expand slums imaginary constructed and what knowledge is required in producing a good result.
It is always thinking of the tourist basically tourist is one way of the new observer, capable of concern about slum provided by media and it is always good to understand to the visiting slum experience by them.
Dharavi is the place in pure Mumbai. A fishing village of Dharavi in the 19th century this was early 20th century the city grew him noxious and illicit industry were completely separate from Mumbai. Constraint by flowing tree and only one side of the water and other side rail lines, the site of 432-acre increase the density of population over 1,200/acre featured by restricted infrastructure, their house are low quality and engaged in poverty.
There are following challenges faces by Mumbai tourism
- The place of Colaba, Mumbai sees many numbers of people on a daily basis. The tourism of India not complete without seeing the Gateway of India and the waterfront of Tajmahal. The authority of BMC, police department and respective MLA and MPs.
- The challenges of the restaurants, bars, and cafes in this area must be opened and proper arrangement traffic requirement of the business.
- The population of beggars, vagrants and drug paddlers has the multiple effects of the last year tourist in Colaba, Mumbai.
- The roads are not fully developed, bad roads, poor street lights, give differences in maintaining tourism.
- There is illegal hawking in the ShahidBhagat Singh road, increase the traffic problems.
Q2. Identify and analyse negative and positive impacts of tourism activity on the host community at the location?
Ranga, M., &Pradhan, P. 2014. Does terrorism terrorize tourism: Indian tourism effacing myths? IJSSTH, 1(5), 26-39.
This article shows the positive and negative impact of the tourism sector. It mainly discusses the positive impact of the Mumbai sector. It mainly discusses the culture, tourism, educational tourism, and development the sport tourism. Tourism is the critical source of revenue generation; therefore it is a major source of economic development. It reflects the problem of the negative condition exists. It gives the correlation between tourism and terrorism sector. It is also the main source of foreign exchange earnings.
The positive impact of tourism activity–
Tourism is the major source of the growth of the industry. It is the largest service industry which contributes the 6.23% of GDP of the nation or contributes 8.78% of aggregate India employment. The year 2010, 5.78% of total foreign tourist arrived in India,and it gave revenue to India in the year 2008, i.e.200 billion US dollars. It is hopeful to grow US$ 375.5 billion in the year of 2018 at a rate of growth is 9.4% annually. The majority of numbers of outside country tourist are coming from the UK and the US. In Mumbai there are many heritage places, beaches, five-star hotels, etc. there are big hotels like Taj hotel, Triton hotel. There are cultural, and tourism initiative is absolutely taken to improve knowledge of tourism. The tourism industry has a huge relevance to economic development. The tourism industry is providing huge employment opportunities in emerging countries and also to enhance foreign funds.
The negative impact of tourism activity–
Terrorism is the biggest threat to tourism. It gives prohibition of growth of tourism. The threat to the tourism sector has a major effect on the international tour of the country. It gives the effect of major hurdle in foreign exchange of the country. Tourism is one of the economic pillars of the economic pillar of the country. Terrorism is one of the factors that influence of negative growth of the country.
In 2008 the Mumbai terrorist attack on the TAJ hotel was the biggest disaster of the tourism industry. A lot of loss occurred by this attack; many people got injured and gave the negative impact of the tourism sector.
Q3. Identify and discuss policy implications to achieve sustainable tourism outcomes for the destination?
Rodriguez, I., Williams, A. M., & Hall, C. M. 2014. Tourism innovation policy: Implementation and outcomes. Annals of Tourism Research, 49, 76-93.
- There are following tourism policies that should be implemented by the Maharashtra government.
- The tourism department must give focus to the upper level of the market. They should invest in foreign and domestic tourist.
- Mumbai has diversification of his product ranging from forts, caves, places, hills, unspoiled beaches. They should highlight the whole project of tourist related.
- The tourism department should have a goal of a fixed percentage of the international tourist in a year. The strategy of increase tourism through the promotion of heritage places and hotels.
- The sustainability of tourism would largely depend on a project that can be helpful for revenue generation and high return of investment.
- The tourism industries basically have the labour-based industry that gives employment to different people.
- The various tourist facilities such as food, toilets, information, and accommodation should be developed in Mumbai destinations.
- There should be an approach of rail, air connectivity of tourism places of Maharashtra.
- Development control regulation for important tourism destination.
- The breakfast policies of tourist destinations benefit to the local people and tourists.
- The particular monuments and destination must be identifying for a partnership of public and privet.
- The Maharashtra government promotes the development of traditional culture of heritage places. So that foreign customer can understand Indian culture.
- Create and develop awareness about the importance and advantages of tourism.
Q4. Tourism marketing and consumer behaviour
Hudson, S., &Thal, K. 2013. The impact of social media on the consumer decision process: Implications for tourism marketing. Journal of Travel & Tourism Marketing, 30(1-2), 156-160.
The following objective of marketing and consumer behaviour
- Knowledge of marketing of tourism
- Consumer behaviour regarding tourism
- Factors of tourism product
- Develop a structure of internet marketing structure for tourism products.
- Classification of tourists into values and personality
Tourism marketing is the procedure of marketing concept in the tourism and travel sector. The marketing of tourism would be difficult in the amalgamation of different product in various industries. The marketers also very wide and analyse consumer preferences.
Tourism marketing can be defined as organized, mixed effort of the bodies, national, international or local areas to attain growth and satisfaction of the tourists.
The term consumer behaviours basically highlight the taste, nature in regard to analyse and disposal of product and services to satisfy needs and wants.
Tourism marketing is the largest generator of employment. Tourism proves the world biggest industry for opportunity and revenue of employment. It is related to the transportation and communication, entertainment of all Service sectors.
The marketing of tourism basically gives two point-
- Targeting domestic tourist
- Targeting international tourist
Targeting domestic product–
The tourism destination of India first targets to attract Indian tourist. Indian tourist basically wants to see his tourist destinations. In Mumbai, many people of Mumbai go to the beaches to relax.
Targeting international tourist–
This is a major source to increase revenue from foreign tourist; they charge money extra in compare to Indian tourist. It gives source to attain a foreign currency of different countries. A weekend holiday is a chance for Indians to visit heritages places, hotels in Mumbai. They can come with their families. The various consultancy services help to provide marketing of tourist destinations and product. They can give advertisement and do mouth advertisement to the people. They should sell a product in relation to consumer preferences in heritage places and give qualitative food in the hotels. Marketing can be done through the social media plate form. Give a picture of heritage places in social media sites.
Q5. corporate social responsibility in the tourism sector
Ferus-Comelo, A. 2014.CSR as corporate self-reporting in India’s tourism industry. Social Responsibility Journal, 10(1), 53-67.
This article helps to identify the corporate social responsibility of Indian industry of tourism. This basically helps to evaluate the impact of a community of the tourism sector in Mumbai. The examination of employment and environmental practices in develop the tourism sector. It basically helps to qualitative research methods including the interview of the community leaders and employee. They want to use secondary data for company websites and promotional materials for new touring destinations.
Corporate social responsibility basically limited to corporate self-reporting presents the company choices, and in some cases, there is a minimum requirement by regulatory bodies. The CSR is the single way channel to communicate with each other by companies. The CSR principle includes corporate simplicity, community empowerment, and multi-stakeholder engagement.
It basically promotes the CSR facility in relation to the travel and tourism sector. So they can increase the brand image of the country. They give the framework of the necessary development of the tourism sector. They use a methodological approach to develop the tourism industry in India.
Q6. Communication for tourism in Mumbai
Burgold, J., & Rolfes, M. (2013). Of voyeuristic safari tours and responsible tourism with educational value: Observing moral communication in slum and township tourism in Cape Town and Mumbai. DIE ERDE–Journal of the Geographical Society of Berlin, 144(2), 161-174.
The most travel or tourist places of India are Mumbai. The tourism understands in respect to communication. All interviewers of slum providers and township tours of nature, size and professionalism of tourism helpful for the advertisement of tourism in slum and people can get better life of slum. It shows the change of community life in slums and upgrading living condition with a high standard of living. They should upgrade the commercial and technical infrastructure of township and slum. They should adopt development related initiative and implement the social and charitable project of visited environment. Tourism and travel industry in Mumbai basically gives the greater job percentage in comparison to all jobs. The majority arrival of India Bangladesh, united kingdom, united states.
Tourism in India is important for growth and economy. Tamil Nadu, Uttar Pradesh, Maharashtra are the most popular states in India. Delhi, Mumbai, Agra, Chennai, Jaipur were the very much number of times visited by the tourists. India is famous for internal tourism. All outsiders’ visitors of India want to make a trip of India memorable. India is famous for many historical monuments and forts. The historical monuments have their own identity a specific history behind this. In India, many royal places are now converted in best hotels and resorts. Slum tour is the integral part of the tourism.