BSBCMM511 MANAGE RESOURCES
Table of Contents
Task 1.1
Conduct meeting
Date – 16/02/2022
Time – 11:00 am Duration – 15 min Venue – conference hall Agenda – Discussion on the rebranding Attendees – Manager and CEO Manager – good morning, sir. CEO – good morning Manager – Today, I conduct the meeting to get some suggestions to improve the performance of the business and increase the sale of the business. CEO – I want to rebrand the business by changing the logo of the business and also the design of the t-shirts. Manager – Ok, sir. What outcomes we can achieve after implementing the rebranding. CEO – We can attract new customers to the business and also maintain a good position in the market. Manager – ok, sir. CEO – I also want to suggest that we must create new marketing strategies to promote the product and services of our business. Manager – Ok sir. Thank you Have a nice day |
Authority to Represent Business Form
To the Learner: Complete the details below then have your supervisor/manager sign off the declaration below to confirm their permission for you to present this information on behalf of the organization. | |
Learner Name: | MR. James |
Workplace/Organisation:
IF presenting information in a specific work area, write NA or Nil. |
N/A |
Work Area
IF presenting information in the whole organization, write NA or Nil. |
N/A |
Information to be Communicated | |
Bounce fitness companies want to rebrand their business by changing their fitness logo and t-shirt design. Many new competitors are entering the market that also provides training related to health and fitness. due to this reason company want to rebrand their logo and t-shirt design to attract new customer or make a good position of the business in the market (Todor, 2014). | |
Procedures for Communicating Workplace Information | |
There are some methods that the manager of the bounce fitness company uses to communicate the information to the internal stakeholder of the business such as
1. Conduct the formal meeting with the stakeholder and provide information related to business rebranding. 2. Manager can conduct the employee’s survey to ask for their feedback on the business decision or policies and procedures. 3. Manager can inform the stakeholder after introducing the new change in the organization. 4. Manager can conduct the training session to provide information related to the rebranding and training related to the new working procedure that employees follow to attract the customers. 5. Manager request the employees for sign-off (Todor, 2014). |
Authorizing Personnel Declaration
TO THE AUTHORISING PERSONNEL: By signing in the spaces provided below, you are confirming that you give the learner undertaking this assessment the authority to: r represent the business in undertaking a presentation on your behalf r manage confidential information appropriately |
|
Authorizing Personnel name: | Mr. Thomas |
Position: | CEO of the bounce fitness |
Workplace/Organisation:
IF presenting information in a specific work area, write NA or Nil. |
N/A |
Work Area
IF presenting information in the whole organization, write NA or Nil. |
N/A |
Signature: | CEO |
Date: | 16/02/2022 |
Task 2.1
To- stakeholders@au.in |
From – CEO@au.in |
Subject – Discussion of the meeting. |
Respected stakeholders,
This mail is written to inform you that I was conducting the meeting with the CEO of our company to discuss the method that we use to attract the sale. In the meeting, the CEO provides information that senior management wants to rebrand their business by changing the logo and design of the t-shirt to attract new customers and also to maintain a good position in the market. Kindly please consider this information and provide your valuable suggestion to improve it. Kind regards Manager of bounce fitness |
Delivery Plan
Prepared by | Mr. James | |||
Workplace/Organisation
IF presenting information in a specific work area, write NA or Nil. |
NA | |||
Work Area
IF presenting information in the whole organization, write NA or Nil. |
NA | |||
Purpose of Communication | 1. The purpose of this communication is to provide information related to the rebranding to all internal stakeholders of the company.
2. Provide information to employees related to their roles and responsibility after rebranding the company logo and t-shirt design. 3. Provide information related to the innovation and adaptation that the company wants to use to achieve the organizational goals. 4. Information related to duties of senior staff according to the new policy and procedure of the business. |
|||
Objectives of Communication | a. Increase the sale of the business and maintain the good position of the business in the market (Joseph, et al., 2021). | |||
b. Increase the share value of the bounce fitness. | ||||
Desired Outcomes from the Communication | a. The main outcome of this communication is too aware of the stakeholders of the policies and procedures of the business. | |||
b. Provide proper information for better understanding. | ||||
POSITION ON THE PROPOSAL | ||||
a. Rebranding of the bounce fitness. | ||||
CONTEXT OF COMMUNICATION | ||||
Information to be Communicated | The company wants the target group must provide acceptance for the new t-shirt design and logo. | |||
Confidential Information | The company wants the target group must provide acceptance for the new t-shirt design and logo. This information of the business is currently confidential because the company invites some people of the target group for a preview of the rebranded logo and t-shirt design (Joseph, et al., 2021). | |||
Reason for Confidentiality | The company wants that competitor is not to use their idea due to this reason they invite-only their staff member for a preview of the brand. | |||
Organizational Policy for Managing Confidential Information | ||||
Name of the Policy | Confidentiality and privacy policy | |||
Procedures for Managing Confidential Information | 1. Company must conduct the coaching program to provide information to the staff related to the method that they use to protect the personal data of the business.
2. Company must install security software on the computer to protect the important information of the business from hackers. 3. Company not provide all the personal information to their staff members. |
|||
Legal Responsibilities to Maintain Confidential Information | ||||
Title of Legal Document | Confidentiality and privacy policy | |||
Legal Responsibilities in Maintaining Confidential Information | a. All the information related to the customer and employees must be protected from hacking. | |||
b. Company does not provide whole the information to the target group related to the rebranding. | ||||
Ethical Responsibilities to Maintain Confidential Information | ||||
Title of Ethical Document | Confidentiality and privacy policy | |||
Legal Responsibilities in Maintaining Confidential Information | a. All the information related to the customer must be recorded in the security software and provided the information to anyone without any consent. | |||
b. Always store the personal information of the business in the private software and change the password of the software on the regular basis. | ||||
TARGET STAKEHOLDERS | ||||
Target Groups | Relevance to Information | |||
a. Staff of the bounce fitness | They provide ideas to the company related to running the business effectively. | |||
b. Young clients and over 50; s | They take tensions and stress about their health and fitness. | |||
Information Needs of the Stakeholders | ||||
Information Needs of the Stakeholder Groups | a. Provide details related to rebranding such as changing the logo of the business and T-shirt design. | |||
b. Target market | ||||
Requirements of the Stakeholders | ||||
Requirements of the Stakeholders | a. Company provides the best quality fitness training. | |||
b. Achieve all the goals and objectives of the business by attracting new customers. | ||||
Outcomes Desired by the Stakeholders | ||||
Outcomes Desired by the Stakeholders | a. Company must use the open communication method while communicating the information to the staff. | |||
b. After conducting the survey, the company identify that the target market of the business was also interested in the rebranding decision of the business. | ||||
Potential Issues and Problems | ||||
Issues | ||||
a. Involvement of the community. | ||||
b. Leak of personal information of the business. | ||||
Problems | ||||
a. Decision maker is different that why their opinion is also different. | ||||
b. Competitive market. | ||||
Forums to Present Information | ||||
Forums | ||||
a. The forum gym | ||||
b. Open government partnership Australia | ||||
Selected Forum | The forum gym | |||
Communication and Presentation Styles | ||||
Communication and Presentation Style | ||||
Tone | Formal | |||
Structure | The manager must communicate the information in the form of the report such as the first manager providing an introduction related to the rebranding, then providing the main reasons and objectives of the rebranding. After providing all this information, the manager must provide the information related to the outcome of the new changes. | |||
Style | Assertive communication style | |||
Positions Based on Objectives of Communication | ||||
Positions | Supporting Arguments | |||
a. CEO | CEO provides their feedback that the logo and t-shirt are looking good. But the manager must choose a bright color for the t-shirt. | |||
b. Manager | Managers want that company must change their marketing strategy to promote their business as well as their rebrand activity. | |||
Presentation
Task 2.2
Conduct meeting
Date – 18/02/2022
Time – 11:00 am Duration – 15 min Venue – conference hall Agenda – Discussion of the meeting Attendees – Manager and stakeholders Manager – good morning. Stakeholders – good morning, sir. Manager – Today, I conduct the meeting to provide information related to the changes that the company wants to implement in the organization to attract a new customer as well as maintain a good position in the market. Stakeholders – ok sir. Manager – CEO of the company wants to rebrand the business by changing the logo of the company and t-shirt design. Stakeholders – Ok, sir. Thank you Have a nice day. |
To- stakeholders@au.in |
From – CEO@au.in |
Subject – Discussion of the meeting. |
Respected stakeholders,
This mail is written to inform you that I will send a copy of the meeting minutes to provide whole the information that we discuss in the meeting. Kindly please review the meeting minute document and provide the information that you forgot to discuss in the meeting. Kind regards Manager of the bounce fitness
|
Meeting Minutes
Date: 17/02/2022 | Time: 09:00 am | Location: Conference hall | |
Purpose of the meeting | The manager conducts this meeting to provide the information related to rebranding to the target market to get their valuable suggestion from them. | ||
Facilitator | Manager of bounce fitness | ||
Notetaker | The staff of the bounce fitness | ||
Attendees
Please sign beside your name after the meeting. |
Manager, staff, and external stakeholders. | ||
Agenda Item 1 Discussion of Information to be Communicated | |
Discussion | Rebranding of bounce fitness |
The company wants to rebrand its business by changing the logo and t-shirt design of its business. They will change their logo and t-shirt design after six months to attract new customers and also to maintain a good position in the competitive market. |
Agenda Item 2 Areas of Common Ground | |
Discussion | Healthy lifestyle |
a. Nowadays, a healthy lifestyle I becoming the trend all the peoples of Australia want to reshape their bodies. To improve their health, bounce fitness working on the new fitness exercises (Calvó‐Armengol, et al., 2015). | |
b. With the help of a new brand, the company want to attract more and more customer to the business. |
Agenda Item 3 Areas of Potential Compromise | |
Discussion | Wellness and confidential information |
a. Bounce fitness has a well-experienced staff that provides the best quality health training to the customer according to their body requirements. | |
b. Manager communicates with the stakeholder of the bounce fitness that the information related to the rebrand is confidential that why we invite selected stakeholders for preview (Calvó‐Armengol, et al., 2015). |
Agenda Item 4 Summary of Discussion | |
Discussion | Marketing strategies and end of the market |
After providing the confidential information, the manager gets the information from the stakeholder related to the marketing strategies that the company uses to promote their product and services. |
Task 2.3
Follow up
1 Email
To: stakeholdersgroup@au.in
Subject: follow up on the issues This email is sent to inform you that the meeting which was conducted earlier some of the issues you have raised but they did not raise during the meeting. This main is sent to make sure all the issues which were raised by you are addressed. The issues which were raised by the stakeholder 1- Issue– according to you the design which is finalized according to you is outdated and our target customers may not like that design. Respond to the stakeholder– after raising the issue by you the surveys were conducted among our target customers that whether they would like to change the t-shirt design, color, or anything. According to the customer’s preference, the new design which is updated on the thirst is liked by them. They are happy with the t-shirt designed. To attract new customers regarding the shirt design various offers will be provided to the customers. So by communicating with the project team these issues have been resolved. If you have any questions regarding this, you can contact me anytime. With regards Project manager Bounce fitness
|
To: stakeholdersgroup@au.in
Subject: follow up on the issues This email is sent to inform you that a meeting was conducted earlier and in that meeting some of the issues which were raised were unresolved. So this mail is sent to you to make sure that the issues which were raised by you are addressed and resolved. The issue which was raised by the stakeholder 2- Issue– there are no effort wellness programs to attract customers. Respond to the stakeholder– after raising your issues the consultation was done with the fitness trainers of the bounce fitness. And they also agree on this. So for resolving this issue the fitness trainers have prepared various wellness programs for the different age groups. it will help to attract them. Various attractive discounts will be also provided to them. We’ll also hire dieticians and they will also help the customers to prepare their diet plan according to their programs. With the new brand of bounce, fitness customers will be able to reinforce our brand and cultivate the image of bounce fitness as long term wellness and health provider for the current and prospective customer. I hope you agree with the solution to your concern. If you have any doubt regarding this, please feel free to contact me. With regards Project manager Bounce fitness
|
Task 2.4
Evaluate presentation
Evaluation Form
Learner Name: | Peter smith |
Workplace/Organization: | Bounce fitness |
Date | 16th February 2022 |
ASPECTS/AREAS OF THE PRESENTATION | |
Aspects/Areas That Went Well | Aspects/Areas That Did Not Go Well |
a. Introduction of the meeting | a. Conclusion of the meeting |
b. The presentation body | b. All the issues which were raised by the stakeholders were unresolved and were not addressed. |
AREAS OF IMPROVEMENT | |
a. The meeting conclusion needs to add some extra summary regarding how channels of marketing will be going and carried afterward. | |
b. There is a need to do proper scheduling of the meeting and it must be made sure that all the issues raised by the stakeholders must be addressed. |
Task 3.1
Prepare for the meetings
Email to the stakeholders
To: stakeholdersgroup@au.in
Subject: enquiring about the availability to attend the meeting. I hope you are doing well. This mail is sent to you to enquire about your availability for participating to attend the meeting. I would like from you that date and time whenever you are available so that meeting can be conducted. I would also like to know the preferred mode for conducting the meeting. The meeting mode can be face to face or it can be remote meetings depending on your schedules. Some of the details of the meeting are- 1) The purpose of the meeting: to discuss the organization’s objectives and communicated how those objectives can be achieved. 2) The objective of the meeting: to for the new strategies so that the bounce fitness objectives can be achieved timely. The objectives of the bounce fitness which needs to be discussed are to increase the penetration of the market by 15%. And to continue to cultivate the image of bounce fitness as the premier provider of the long-term wellness program. 3) Target date for each meeting- 20th February 2022 I am hoping to get your response positively. Waiting for your response With kind regards Administration manger Bounce fitness head office, cairns
|
Email to stakeholders for inviting for meeting 1
To: stakeholdersgroup@au.in
Subject: invitation for the meeting 1 First of all, thank you for confirming your availability. This email is sent for inventing the meeting. Some of the important information about the meeting is- 1) The purpose of the meeting is to discuss some of the keys focuses of the bounce fitness for the next quarter. 2) The objective of the meeting is to discuss how we can increase the market penetration up to 15% by utilizing the marketing strategies. 3) Date on which the meeting will be conducted is 18th February 2022. 4) Time at which the meeting will be conducted is 2:00 pm 5) Location on which the meeting will be conducted in the meeting room. 6) The mode of the meeting will be face-to-face meetings. I have also attached the earlier meeting materials and other related documents with this mail. Please have a review. If you doubt this feel free to contact me. With regards Administration manger Bounce fitness head office, cairns
|
Email to stakeholders for inviting for meeting 1
To: stakeholdersgroup@au.in
Subject: invitation for the meeting 2 First of all, thank you for confirming your availability. This email is sent to inviting for the meeting 2. Some of the important information about the meeting is- 1) The purpose of the meeting is to discuss the new opportunity to penetrate the industry of food. 2) The objective of the meeting is to continue to cultivate the image of bounce fitness as the premier long-term provider of wellness programs. 3) Date on which the meeting will be conducted is 20th February 2022. 4) Time at which the meeting will be conducted is 4:00 pm 5) Location on which the meeting will be conducted is a meeting room. 6) The mode of the meeting will be face-to-face meetings. I have also attached the earlier meeting materials and other related documents with this mail. Please have a review. If you doubt regarding this feel free to contact me. With regards Administration manger Bounce fitness head office, cairns
|
Task 3.2
Undertake the meetings
Meeting Minutes 1
Date: 18th February 2022 | Time: 2:00 | Location: meeting room | |
Purpose of the meeting | The main purpose of conducting the meeting is to discuss the key focus on the bounce fitness for the next quarters.
|
||
Facilitator |
Bounce fitness
|
||
Notetaker | One of the staff members of bounce fitness
|
||
Attendees
Please sign beside your name after the meeting. |
All the staff members of the bounce fitness
All the managers of the bounce fitness |
||
Agenda Item 1 Discussion of Information to be Communicated | |
Discussion | The discussion was done with all the staff members and project managers of the bounce fitness. |
They provide direction and information to the managers of the centers of Sydney and Melbourne. So it can be helpful to increase the subscriptions of the clients. |
Agenda Item 2 Areas of Common Ground | |
Discussion | The discussion was done with all the staff members and project managers of the bounce fitness. |
c. New marketing strategies will be discussed for the Sydney and, Melbourne centers of the bounce fitness for achieving the objectives of the organization. | |
d. There is also need to provide the training to the existing staff for the customer’s services. The more the customer’s service will be good it will help to attract the more customers and client base also be increased. |
Agenda Item 3 Areas of Potential Compromise | |
Discussion | The discussion was done with all the staff members and project managers of the bounce fitness. |
c. By 15% increasing the market penetration as well as their base of the customers. It will help to increase the market revenue. There is a need to develop new marketing strategies for bounce fitness. | |
d. bounce fitness wants to grow focused on the services and products it offers. The organization wants to increase the range of the products which are offered by bounce fitness. The organization wants also to do product marketing of the product and services so new customers can be attracted and remaining customers can be attracted. |
Agenda Item 4 Summary of Discussion | |
Discussion | The discussion was done with all the staff members and project managers of the bounce fitness. |
New marketing strategies will be developed by the managers. So they can employ their respective centers for achieving the bounce fitness objectives of developing 15% market penetration and to develop the customers base. |
Meeting Minutes 2
Date: 20th February | Time: 4:00 pm | Location: meeting room | |
Purpose of the meeting | To penetrate the food industry, discuss the new opportunities for the business.
|
||
Facilitator | Bounce fitness
|
||
Notetaker | One of the staff members of the bounce fitness
|
||
Attendees
Please sign beside your name after the meeting. |
All the staff members of the bounce fitness and the project managers of the bounce fitness. | ||
Agenda Item 1 Discussion of Information to be Communicated | |
Discussion | |
New opportunities will be discussed for penetrating the food industry and bounce fitness is also planning to open the healthy café |
Agenda Item 2 Areas of Common Ground | |
Discussion | |
Bounce fitness wants to increase the focus more on the new product and services which are offered by the organization. As administration manager of the center, it would be great to socialize the new and fresh ideas from the marketing employees and fitness instructors of bounce fitness. |
Agenda Item 3 Areas of Potential Compromise | |
Discussion | |
To develop the focus on the product and services which are offered by the organization. The company wants to market surveys and make some of the changes according to the needs and wants of the customers and market as well. | |
To fulfill the upcoming quarter’s bounce fitness objectives. |
Agenda Item 4 Summary of Discussion | |
Discussion | |
Potential business prospects will be considered to fulfill the upcoming quarter’s bounce fitness objectives. The upcoming quarter’s business objective is the maintain the bounce fitness reputation as the promenade wellness provider for the long term and afterward open the healthy café. |
To: stakeholdersgroup@au.in
Subject:summary of the outcomes which were discussed in the meeting This email is sent to thank you for participating in the meeting. The meetings were conducted on 18th February 2022 and 20th February 2022 at 2:00 pm and 4:00 pm. The outcome of meeting 1 -is that New marketing strategies will be developed by the managers. So they can employ their respective centers for achieving the bounce fitness objectives of developing 15% market penetration and to develop the customers base. The outcome of the 2nd meeting- Potential business prospects will be considered to fulfill the upcoming quarter’s bounce fitness objectives. Bounce Fitness is planning to open a new healthy café. I have also attached the meeting minutes with the email. It includes all the meeting agenda and discussions which were done in the meeting. If you have any issues, please feel free to contact me. With regards Administration manger Bounce fitness head office, cairns
|
References
Bastami, F., Zamani-Alavijeh, F., &Mostafavi, F. (2019). Factors behind healthy snack consumption at school among high-school students: a qualitative study. BMC public health, 19(1), 1-7.https://bmcpublichealth.biomedcentral.com/articles/10.1186/s12889-019-7656-6
Broadbent, D. E. (2013). Perception and communication. Elsevier.
Calvó‐Armengol, A., De Martí, J., & Prat, A. (2015). Communication and influence. Theoretical Economics, 10(2), 649-690.
Eriksson, G., & Machin, D. (2020). Discourses of ‘Good Food’: The commercialization of healthy and ethical eating. Discourse, Context & Media, 33, 100365.https://sci-hub.hkvisa.net/10.1016/j.dcm.2019.100365
Hiregoudar, S. S., &Patil, R. N. (2021). IMPACT OF TRAINING AND DEVELOPMENT NEEDS ON OVERALL PERFORMANCE OF THE ORGANISATION AT MANAGERIAL LEVEL. Elementary Education Online, 20(5), 7309-7313.
Joseph, A., Gupta, S., Wang, Y., &Schoefer, K. (2021). Corporate rebranding: An internal perspective. Journal of Business Research, 130, 709-723.
Joseph, A., Gupta, S., Wang, Y., &Schoefer, K. (2021). Corporate rebranding: An internal perspective. Journal of Business Research, 130, 709-723.
Makhitha, K. M. (2019). Marketing strategies for closing the market access gap experienced by small craft producers in South Africa. Journal of Business and Retail Management Research, 13(3).https://www.researchgate.net/profile/Khathutshelo-Makhitha/publication/332136462_Marketing_strategies_for_closing_the_market_access_gap_experienced_by_small_craft_producers_in_South_Africa/links/5d5f8777299bf1b97cff3944/Marketing-strategies-for-closing-the-market-access-gap-experienced-by-small-craft-producers-in-South-Africa.pdf
Malik, S. (2018). Importance of training and development in tourism industry. International Refereed Journal of Reviews and Research, 6(1).http://irjrr.com/irjrr/January2018/5.pdf
Paley, N. (2021). The manager’s guide to competitive marketing strategies. Routledge.
Sands, W. A., Varmette, M. K., Bogdanis, G. C., Donti, O., Murphy, B. V., & Taylor, T. J. (2019). COMPARISON OF BOUNCE CHARACTERISTICS ON THREE TYPES OF TRAMPOLINES. Science of Gymnastics Journal, 11(2).https://www.researchgate.net/profile/Olyvia-Donti/publication/333661129_COMPARISON_OF_BOUNCE_CHARACTERISTICS_ON_THREE_TYPES_OF_TRAMPOLINES/links/5cfb67db299bf13a38459014/COMPARISON-OF-BOUNCE-CHARACTERISTICS-ON-THREE-TYPES-OF-TRAMPOLINES.pdf
Todor, R. D. (2014). The importance of branding and rebranding for strategic marketing. Bulletin of the Transilvania University of Brasov. Economic Sciences. Series V, 7(2), 59.