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  1. Name of the city

The name of the city is Stratford, Ontario is a really pretty city having charms of small towns has been located at least 1.5 hours from Toronto. This is one of the top destinations for the road trip to Ontario. The tourism analysis for this city is done  for the overall analysis of this assignment. There are many things for doing in Stratford. For the stay, some of the Hospitality industry hotels are Best Western PLUS, The Arden Park hotel with the accommodation with a bar, free WIFI, parking, business facilities, daily housekeeping, non-smoking, air conditioning, indoor swimming pool, fitness center.

In Stratford, a walking tour is a favorite way of getting acquainted with the new city even if It is self-guided. Going for the stroll along the Avon River is considered a wonderful activity.

  1. Guest Profile

The guest for the visit is a couple having age of 30 years who has come from Oakville, Ontario is interested in doing something adventurous and exploring new places, and believes in enjoyinglife to the fullest. They are from medium class families but they also they do spend their life exploring new places and they like whisky very much (Stacey, 2014).

Itinerary considerations

Accommodation 1: Western PLUS TheArden Parkhotel

Rating: 4.5

Location: Stratford, Ontario

Description: This is having the best locations in Stratford, Ontario, this hotel provides comfortable and affordable accommodations which can make feel like being at home. This includes some state-of-art amenities: ahot tub and pool, event and meeting space, hotel compliant features, and free parking. Accommodation at this hotel is the need of everyone. As a bonus, this is the only hotel which is having event space and meeting rooms (Billingham, 2018).

Areas and activities

This hotel is one of the best hotels having luxury wedding venues and conference facilities in Stratford, ON. This is the preferred best western hotel and the local business hotel. This hotel has strived to provide the guests with everything required for a stress-free and relaxing stay.

Shakespeare Village

This is less than 15 minutes away from downtown Stratford, Shakespeare is a quaint village has been located on Highway 7/8 in the Perth country, this is the east of Stratford has been named after Stratford upon England and it does have less than 30 minutes of drive from the Kitchener. This has been known for having antique shops.

Room Amenities


50” Flat screen


Deluxe rooms

Microwaves in suites

Keurig coffee maker

Free parking

Fitness center

Hot tub

Swimming pool

Event and meeting space

Free parking

Accommodation 2: The Stratford Hotel

Rating: 4.5

Location: Stratford, Ontario

Description- Stratford does evoke the eternal glamour and maverick spirit of the legendary hotels for long-stay. Setting it across the 7 levels for Stratford, this is the design hotel having the spectacular taste from the magnificent lobby and it does have the sky terrace for imposing the glass atrium. Like the interiors, the Scandinavian style has old-world opulence through the natural timber, serene pastel tones, and stone bathrooms (Lee, et al., 2015).

Areas and activities
The Little Prince Micro-Cinema and Lounge

This is the 12 seats and the smallest theatre for a movie in the world. This is the antiquated screening room and there is a full concession/lobby lounge having tea, coffee, cinema popcorn, cotton candy, and also the infamous 2600 (Scola, 2020).


Minibar in rooms

Directory tables in the room

Conference phones

Spa services are offered upon request

100% recyclable packaging

Chromecast solutions and Apple TV
daily housekeeping

HDMI connectivity for the external devices


Mobility rooms

2 culture and art attractions

Koolen Fine Arts

It caters tocorporate clients and individual collectors in managing and building the fine art collections

Stratford city hall

This has been built in the year 1856. This town hall does incorporate the space for the stalls of the market

Art/culture attractions

Gallery Stratford

This is a gallery of public art has been located in Stratford, Canada has been founded in 1967. This gallery is established as one of the leading art galleriesinthe region.

Holy Trinity Church

This is the church having the grace of William Shakespeare and also burial and baptism records

Joe’s Diner

This is the best place for having the best breakfast

Nick’s Luncheonette

This is the best place for having lunch

Blue sky diner

This is the best place for having dinner at night

2 different transport options

There are 2 ways which are

  1. Self-driving

We can go there by self-driving car

  1. Train

There is also the option of visiting any by train for any of the places to go there.


Stratford has been famous for its association with William Shakespeare. This is the pedestrianized town’s part in which it has to be found the birthplace of the Shakespeare having excellent displays and entrance for the neat garden and historic house




Billingham, R. (2018). Early Photographic work included in group exhibition’s My Shoes: Art and the Self Since 1990′, Longside Gallery, Yorkshire,(30 March–17 June 2018), touring to Attenborough Arts Centre, University of Leicester; PACCAR Room, Royal Shakespeare Company, Stratford-upon-Avon; Aberystwyth Arts Centre, Aberystwyth University and The Harley Gallery, Welbeck throughout 2018-2019.

Lee, A. H., Wall, G., & Kovacs, J. F. (2015). Creative food clusters and rural development through place branding: Culinary tourism initiatives in Stratford and Muskoka, Ontario, Canada. Journal of rural studies39, 133-144.

Scola, N. (2020). Report on Experiential Learning: Stratford Festival Internship and Private Art Collection Management.

Stacey, S. (2014). Stratford Food: An Edible History. Arcadia Publishing.






Hospitality and tourism industry are leisure and at the same time these both focus on delivering the maximum customer satisfaction. They focus on providing the services according to the demands and requirements of the consumers. Hospitality is the most important sector in the service industry and services are in the intangible form of products which are being offered to the customers. Hospitality and tourism industry is also termed as pleasure industry.  In this report we will be discussing about the Tourism in Venice and what impact they have creating in the economy. There are various issues which are going in the Venice and making life difficult for those people who are living in Venice.

Identify and discuss the prime ethical and governing issues presented in the documentary

The documentary is all about the Venice the famous city which is famous for its unique ambience and the most important it carries history of more than 10,000 years. The Venice has a lot of Tourism but at the same giant ships which are entering into the city leads to the destruction of the monuments which are located in the city. On the top of it people are selling things at every corner in the city which makes worse conditions for people who are inhabitants of Venice. The residents are growing in Venice people does not have place to live and ensure their proper standard of living and at the same time they are protesting against these odds which is causing destructions in the Venice (Kotler and Baloglu, 2017). 

The Centre of Venice shows the city is declining it has catasrophobic houses, the shops are being shut. The citizens of Venice do not provide their property on rent to the Venice people and also the citizens are paying for those damages which incurred in the city which is caused by the ships. The people those who own houses in the Venice provide their property to tourists as they want to rent the apartments on weekly or monthly basis rather than providing it to the Venice people. The people those who acquire houses on rent or lease them have to pay a huge sum of amount to the landlord for a small place which does not even satisfy their requirements.

The tourists pay more money for the apartments rather than the regular tenants which are the main reason they do not rent out the place to local and people are fighting a huge fight for making a peaceful living. The transportation system is mainly in the form of boats and people do not use the public transportation like buses etc (Wilson and Harris, 2012).

The infrastructure of the city is declining and people are having crucial time to make a better living for themselves as their way increase in the business of accommodation services private rentals and there are more souvenir stores instead of various small shops which sell in different line of business. The expansion of business in regards with private rental has been increased as compare to other sources of accommodations and local people are facing critical issues. The public properties are turned into the hotels and locals have been moved to other places and even the older people are living in the old age homes (Arcodia and Dickson, 2013).   

The locals are having hard time in owning the apartments in Venice and the situation is leading to on an average every 2 people leaving the city. People are leaving city and looking for other options to make a better living and even adopting those options which does not have proper services in the apartments. The rates of properties are way high which general public cannit afford it. The most of the private rentals are owned by the single owner and according to the research monopoly holder is Air bnb (Seraphin and Pilato, 2018).

The other problem is guides which are telling tourist’s information but does not have any sort of permits to regulate their operations. There are numerous guides who are dealing with tourists on regular basis without license that is illegal and this problem has spread into a wider level. 

Identify and discuss who should be responsible for rectifying issues that you have identified?  Why? Explain your reasoning.

The government of Venice is accountable for solving the issues which are arising in the Venice and how the Tourism is making life difficult of their won city persons. Tourism is that industry which increases the cash inflow and outflow in the economy and that is even necessary as it tends to contribute in the development of economy.  In contrast with this there is no development rather than it contributes in making the people’s lives more crucial and they have to find ways for sustainability.

The tourism department should provide rules and regulations for the private rental and accommodation services in a way which provides few benefits to the local Venice people. In comparison with hotels private accommodation are cheap that’s the only reason tourist prefer these accommodation. The government should put rules regarding the putting property as private rental require certain license from the government which also contain few clause which will be in the benefit of other people (Massiani and Santoro, 2012)

The City Council of Venice has taken the Initiative and started the campaign “Respect Venice” which concludes the banning public squares, feeding the pigeons if someone doesn’t follow the same has to pay fine. No one paid attention to the campaign and people started ignoring it for the same and even it leads to behavioural issues from tourists related to every matter and they started creating nuisance.

There is another group which is known as “Citizens Action Group” this group helps people to find those places which are unoccupied so that they can have a better living. They focus on those houses which are abandoned from a longer duration we can say maybe 10 years but the conditions of the house are not up to the mark in which a person can pursue the living which requires reconstruction (Minoia, 2017). These houses are termed as the subsidized public houses which are owned by the government as people pay taxes to the government and they take from these places. These houses are not provided to the local as tenants as they do not have basic facilities and the mainly population which is affected by these are single mothers, students, old people etc.

Discuss how the Italian government could have resolved identified issues. Justify your answer

The government of Venice has never taken the necessary steps in these years even after knowing the whole problem or issue which have been prevailing in the Venice and how much people of Venice are facing problems towards the same. There are various organisations and campaigns have taken place for the betterment of general public. If these campaigns have got the support from the government it leads to the change of situation and the people would be having proper space for living. 

The city councillor of Tourism of Venice told that Venice has been in debt from last 800years tourism in the only which helps in overcoming the same. They cannot provide subsidiaries to the general public to ensure there when they have the resources but they put more emphasis on removing that debt instead of the future of general public (Morrison, 2013).

Suggest at least three recommendations to overcome such issues in the future by providing examples from other countries that have successfully managed over tourism related issues.

The major recommendations are that government has to necessary steps towards the ship that enters into the Venice and have tendency to cause major destructions in the monuments of Venice by enforcing the law and order and also there should be some sort of fee and penalty include with destruction which is caused by them.

The another one is tourism department should ensures the private rental accommodation have proper license to provide their places to tourists as it creates affect in the economy (Gorrini and Bertini, 2018). 

The tourism departments also ensures the guides which are providing services have proper license and permit to proceed their services as there are many fake are evolving in the city and charging the tourist which means it causes huge loss in the terms of money and business (Chilembwe and Mweiwa, 2014).

For Example: Paris is always been a tourist attraction every time it has ample amount of tourists those who are visiting the city but it never affects the population of Paris. Through the tourists they tend to earn more money which helps in development and growth of the Paris.


In this report we have summarized about the problems which are creating huge impact in the lives of Venice people and at the same they are surrounded with numerous problems. The beautiful Venice has numerous tourists but at the same these tourist has become the pain for local Venice people. The people those have property does not give those space on rent to tenants which is making their living impossible in the Venice. This report also concludes about the involvement of government in the situation which Venice is facing on a regular basis.

  1. Arcodia, C. and Dickson, C., 2013. Tourism field studies: Experiencing the carnival of Venice. Journal of Hospitality & Tourism Education25(3), pp.146-155.
  2. Chilembwe, J.M. and Mweiwa, V.I.C.T.O.R., 2014. Tour guides: Are they tourism promoters and developers? Case study of Malawi. International Journal of Research in Business Management2(9), pp.29-46.
  3. Gorrini, A. and Bertini, V., 2018. Walkability assessment and tourism cities: the case of Venice. International Journal of Tourism Cities4(3), pp.355-368.
  4. Kotler, P., Bowen, J.T., Makens, J. and Baloglu, S., 2017. Marketing for hospitality and tourism.
  5. Massiani, J. and Santoro, G., 2012. The relevance of the concept of capacity for the management of a tourist destination: Theory and application to tourism management in Venice. Rivista Italiana di Economia Demografia e Statistica66(2), pp.141-156.
  6. Minoia, P., 2017. Venice reshaped? Tourist gentrification and sense of place. In Tourism in the City (pp. 261-274). Springer, Cham.
  7. Morrison, A.M., 2013. Marketing and managing tourism destinations. Routledge.
  8. Seraphin, H., Sheeran, P. and Pilato, M., 2018. Over-tourism and the fall of Venice as a destination. Journal of Destination Marketing & Management9, pp.374-376.
  9. Wilson, E., Small, J. and Harris, C., 2012. Editorial introduction: Beyond the margins? The relevance of critical tourism and hospitality studies. Journal of Hospitality and Tourism Management19.