☐      Online submission via Learning Management System (LMS)

☐      Any other method _________________________________________________

(Please describe here)

•         I certify that the work submitted for this assessment pack is my own. I have clearly referenced any sources used in my submission. I understand that a false declaration is a form of malpractice;

•         I have kept a copy of this Student Packand all relevant notes, attachments, and reference material that I used in the production of this Student Pack;

•         For the purposes of assessment, I give the trainer/assessor permission to:

o    Reproduce this assessment and provide a copy to another member of staff; and

o    Take steps to authenticate the assessment, including communicating a copy of this assessment to a plagiarism checking service (which may retain a copy of the assessment on its database for future plagiarism checking).

Studentsignature:   ________________________________

Date:  ____/_____/______________

S / NS (Second Attempt)

S / NS (Second Attempt)

•         You have completed and submitted all the requirements for the assessment tasks for this cluster or unit of competency.

•         Your work has been reviewed and assessed by your trainer/assessor.

•         You have been assessed aseither satisfactory or unsatisfactory for each assessment task within the unit of competency.

•         You have been provided with relevant and detailed feedback.

Every assessment has a “Feedback to Student” section used to record the following information. Your trainer/assessor must also ensure that all sections are filled in appropriately, such as:

•         Result of Assessment (satisfactory or unsatisfactory)

•         Student name, signature and date

•         Assessor name, signature and date

•         Relevant and detailed feedback

You, the student, must read and understand all of the information in the Unit Requirements before completing the StudentPack.If you have any questions regarding the information, see your trainer/assessor for further information and clarification.

☐Make sure your trainer/assessor clearly explained the assessment process and tasks to be completed.

☐Make sure you understand what evidence is required to be collected and how.

☐Make sure you know your rights and the Complaints and Appeal process.

☐Make sure you discuss any special needs or reasonable adjustments to be considered during the assessment (refer to the Reasonable Adjustments Strategy Matrix – Appendix A and negotiate these with your trainer/assessor).

☐Make sure that you have access to a computer and the internet (if you prefer to type the answers).

☐Make sure that you have all the required resources needed to complete this assessment task.

☐The due date of this assessment task is in accordance withyour timetable.

☐In exceptional (compelling and compassionate) circumstances, an extension to submit an assessment can be granted by the trainer/assessor.  Evidence of the compelling and compassionate circumstances must be provided together with your request for an extension to submit your assessment work.

☐The request for an extension to submit your assessment work must be made before the due date.

☐I do require reasonable adjustment

☐I do not require reasonable adjustment

☐I confirm that the purpose and procedure of this assessment taskhas been clearly explained to me.

☐I confirm that I have been consulted about any special needs I might have in relation to the assessment process.

☐ I confirm that the criteria used for this assessment has been discussed with me, as have the consequences and possible outcomes of this assessment.

☐I confirm I have accessed and understand the assessment information as provided in the Training Organisation’s Student Handbook.

☐I confirm I have been given fair notice of the date, time, venue and/or other arrangements for this assessment.

☐I confirm that I am ready for assessment.

Student Name: ______________________________________

Student Signature: ___________________________________

• Written Questions

·         The Knowledge Testis comprised of eight (8)written questions.

·         You must respond to all questions and submit them to your Trainer/Assessor.

·         You must answer all questions to the required level, e.g. provide an answer within the required word limit, to be deemed satisfactory in this task

·         You will receive your feedback within two (2) weeks, and you will be notified byyour Trainer/Assessor when your results are available.

·         You must read and respond to all questions.

·         You may handwrite/use a computer to answer the questions.

·         You must complete the task independently.

·         No marks or grades are allocated for this assessment task. The outcome of the task will be Satisfactory or Not Satisfactory.

·         As you complete this assessment task,you are predominately demonstrating your written skills and knowledge to your trainer/assessor.

• Where a student’s answers are deemed not satisfactory after the first attempt, a resubmission attempt will be allowed.
• The student may speak to their trainer/assessor if they have any difficulty in completing this task and require reasonable adjustments.
• For more information, please refer to the Training Organisation’sStudent Handbook.

• This assessment task may be completed in:

☐a classroom

☐learning management system (i.e. Moodle),

☐workplace,

☐or an independent learning environment.

• Your trainer/assessor will provide you withfurtherinformation regarding the location for completing this assessment task.

·         You will be required to answer all the questions correctly.

·         Do not start answering questions without understanding what is required. Read the questions carefully and critically analyse them for a few seconds; this will help you to identify what information is needed in the answer.

·         Your answers must demonstrate an understanding and application of the relevant concepts and critical thinking.

·         Be concise, to the point and write answers within the word-limit given to each question.Do not provide irrelevant information. Remember, quantity is not quality.

·         You must write your responses in your own words.

·         Use non-discriminatory language. The language used should not devalue, demean, or exclude individuals or groups based on attributes such as gender, disability, culture, race, religion, sexual preference or age. Gender-inclusive language should be used.

·         When you quote, paraphrase, summarise or copy information from other sources to write your answers or research yourwork, always acknowledge the source.

·         Knowledge ofcontent of and process for developing a change management strategy

·         Knowledge of key stakeholders involved in strategic change

·         Knowledge of organisational mission, purpose and values

·         Knowledge of strategic change risks and mitigation strategies including learning and communication processes

·         Knowledge of range of leadership styles

·         Knowledge of personal development planning methodologies

·         Knowledge of organisational transformation and the management of the stages of change.

·         To ensure your responses are satisfactory, consult a range of learning resources and other information such as handouts, textbooks, learner resources etc.

·         To be assessed as Satisfactory in this assessment task, all questions must be answeredcorrectly.

1.1. What is a change management strategy? Write your answer in 30-50 words.

1.2. Explain the process for developing and implementing a change management strategy in 250-300 words.

1.3. Discuss the key context of a change management strategy in 200-250 words.

Answer- 1.1

A change management strategy is a plan or the strategy to make changes in the organisation so that there will be something different that can be done. This describes how the organisation needs to change in the things which are affected badly and the performance can be driven by the values in the organisation and this leads to change in the objective of the organisation(Cameron & Green 2019).

Answer 1.2

The process of developing and implementing changes is very important as this will need some steps to follow for the changes

1. There should be proper preparation for the changes in the organisation.

2.  There should be proper planning and vision that should be kept in mind for the changes.

3. Taking feedback from the employees and managers to know the credibility of the changes.

4. Implement the changes and changes should make within the company culture and practice(Cameron & Green 2019).

5. Review the changes and the progress which should be monitored.

Answer 1.3

The key is important for making the changes and management strategies so that they will be effective without any kind of malfunction of the organisation

1. Changes should be planned carefully

2. Changes are made in such a way that they are transparent.

3. Communicate the changes with the employees and the managers for their credibility.

4. There should be a roadmap for the changes so that organisations can adapt tothem.

5. Training should be given to employees whenever the changes took place.

2.1. Explain the role of an organisation’s mission, vision and value statements. Write your answer in 100-150 words.

2.2. How does an organisation’s mission, vision and value statement impact modelling and cultivating collaborative thinking? Write your answer in 30-50 words.

The vision, values and mission statement of the organisation together make a great impact on the business model of the organisation and give the proper direction to all clients, customers and also stakeholders about the nature of the organisation. These statements help everyone to keep their focus on the objective and goals of the organisation and the steps taken in the direction of achieving these goals and objectives of the organisation(Taiwo & Lawal 2016).

The vision Statement provides an idea about the objective and goals of the organisation.

The mission statement provides the idea and purpose of the business.

The value statement provides and reflects the principles and ethics of the organisation.

Answer 2.2

An organisation’s vision, mission and vision statements help in providing the key point so that the focus of the organisation cannot get disturbed by any external or internal factors which may affect the organisation in future and help in working of the employees in a single direction(Taiwo & Lawal 2016).

3.1. Outline the purpose of organisational objectives, plans and strategies. Write your answer in 100-150 words.

3.2. Explain the importance of organisational objectives, plans and strategies when managing change within the organisation. Write your answer in 50-70 words.

The purpose of the organisational objectives, plans and strategies are to determine the proper direction of the business or organisation. And also focuses on the efforts made by the employees to work in the same direction for the same goal. And this will ultimately help in the growth of the organisation(Wen, et al., 2019). And also, these statements are done so that there will help identify what is important for the organisation.

Answer 3.2

The organisational objective, plans and strategies help in managing the changes in such a way that changes are always necessary for the organisation to work more effectively and for its growth(Wen, et al., 2019), the objective always reminds the goal that the organisation want to achieve and always focuses on that goal while making changes within the organisation.

4.1. Explain the following types of leadership styles:

a)    Laissez-Faire Leadership

b)    Democratic leadership

c)    Autocratic leadership

Write 50-70 words for each.

4.2. Which leadership style usually gets the best response when managing change within an organisation? Write your answer in 50-70 words.

a) Laissez-Faire Leadership: This is the kind of leadership in which leaders gives access to team members to use their creativity and innovative thinking and also the resources which are present without giving much or more instructions and guidance to the team members.

b) Democratic Leadership:  This kind of leadership is also known as participative leadership in this style of leadership team members have to participate in the project or decision-making process and all will give their opinions for the best outcome(Ocasio, et al., 2018).

c) Autocratic Leadership: This style of leadership in which leaders have full control in their hands and the decision-making process will be taken alone and the participation of team members is very less.

Answer 4.2

The most effective style of leadership for managing changes in the organisation is democratic leadership because(Ocasio, et al., 2018) this style of leadership will involve all the staff members of the organisation which helps in getting the opinions of all members and changes will do in according to those opinions.

5.1. How can you identify the key stakeholders involved in the strategic change? Write your answer in 50-100 words.

5.2. Prepare a list of any five (5) key internal stakeholders to consult during change management.

Answer 5.1

The involvement of key stakeholders is important for the strategic changes as this can be identified through meetings that are done to discuss the strategic changes of the organisation. And also identifying surveys that took place in the organisation can the feedback changes that are recommended by the stakeholder are changed in the strategic plans(Monteagudo 2017).

Answer 5.2

1. Top management

2. Staff members

3. Managers

4. Resource Managers

5. Peers

2. Guidance in changes: May lack an unclear vision of the changes. To mitigate this risk there should be a clear objective of the change in the mind.

3. Implementing changes: There may be issuesthat arise in communication and also management so for mitigating this there should be proper sessions before implementation of any strategic changes so that communication issues can be solved.

4. Monitoring of changes: There may be a lack of training and also no proper KPI set for the changes. For mitigating this there will be proper training given to the staff members and also set proper KPIs for the monitoring and reviewing of the changes(Monteagudo 2017).

The process of communication should be in the form of surveys and feedback and also follow-up meetings at the regular interval of time.

7.1. What are personal development planning methodologies? Write your answer in 100-150 words.

7.2 Explain the different steps in a personal development planning methodology in 100-150 words.

Answer 7.1

The personal development methodology is a system or framework for the people who need to grow themselves to achieve their goals by integrating and emphasizing their skills and values. This is a pattern of actions that needs significant changes when they are mentored properly with the proper guidance.

Answer 7.2

The personal development planning methodology includes different steps in the process

1. Personal should recognise the need for growth and change that he wants.

2. There is a need to assess the situation and identify the contextual issues.

3. Decide the priorities of the values.

4.  Need to decide the clear goals so that there is a clear vision

5. Develop the plan which suits the best to the situation and goals (Day et al.,2016).

6. Implement the plan with proper planning.

7. Review and monitor the performance after implementation.

8. Make changes that are necessary for achieving the goals

The four stages of transformational changes are the reaction to the changes that are given by the staff members and stakeholders of the business stages are shock, anger, acceptance and commitment.

These stages can be managed by the proper planning and also by the proper communication through meetings that have to be taken before doing transformational changes that occur in the business or organisation in which they are properly communicated about the changes and also the needs of the changes why the changes are required and having the clear vision of the transformational changes will help in the proper management, these reactions can be handled properly and effectively.

Outcome (make sure to tick the correct checkbox):

Satisfactory (S) ☐ or Not Satisfactory (NS) ☐

Date: _______(day)/ _______(month)/ _______(year)

Feedback:

Outcome (please make sure to tick the correct checkbox):

Satisfactory (S) ☐ or Not Satisfactory (NS) ☐

Date: _______(day)/ _______(month)/ _______(year)

Feedback:

·         I have kept a copy of all relevant notes and reference material that I used as part of my submission.

·         I have provided references for all sources where the information is not my own. I understand the consequences of falsifying documentation and plagiarism. I understand how the assessment is structured. Iaccept that the work I submit may be subject to verification to establish that it is my own.

·         I understand that if I disagree with the assessment outcome, I can appeal the assessment process, and either re-submit additional evidence undertake gap training and or have my submission re-assessed.

·         All appeal options have been explained to me.

☐ Vocational competencies at least to the level being delivered

☐ Current relevant industry skills

☐ Current knowledge and skills in VET, and undertake

☐Ongoing professional development in VET

I declare that I have conducted an assessment of this student’s submission. The assessment tasks were deemed current, sufficient, valid and reliable. I declare that I have conducted a fair, valid, reliable, and flexible assessment.  I have provided feedback to the student.

on _________________ (insert date)

by (insert Name) __________________________________

☐ Make sure your trainer/assessor clearly explained the assessment process and tasks to be completed.

☐ Make sure you understand what evidence is required to be collected and how.

☐ Make sure you know your rights and the Complaints and Appeal process.

☐ Make sure you discuss any special needs or reasonable adjustments to be considered during the assessment (refer to the Reasonable Adjustments Strategy Matrix and negotiate these with your trainer/assessor).

☐ Make sure that you have access to a computer and the internet (if you prefer to type the answers).

☐ Make sure that you have all the required resources needed to complete this Assessment Task (AT).

☐ The due date of this assessment task is in accordance with your timetable.

☐ In exceptional (compelling and compassionate) circumstances, an extension to submit an assessment can be granted by the trainer/assessor.  Evidence of the compelling and compassionate circumstances must be provided together with your request for an extension to submit your assessment work.

☐The request for an extension to submit your assessment work must be made before the due date.

☐ I do require reasonable adjustment

☐I do not require reasonable adjustment

☐I confirm that the purpose and procedures of this assessment task has been clearly explained to me.

☐I confirm that I have been consulted about any special needs I might have in relation to the assessment process.

☐ I confirm that the criteria used for this assessment has been discussed with me, as have the consequences and possible outcomes of this assessment.

☐I confirm I have accessed and understand the assessment information as provided in the Training Organisation’s Student Handbook.

☐I confirm I have been given fair notice of the date, time, venue and/or other arrangements for this assessment.

☐I confirm that I am ready for assessment.

Student Name: ______________________________________

Student Signature: ___________________________________

• Skills Test

·         This assessment task is a skills test.

·         You are required tolead strategic transformation in this assessment task.

·         You will receive your feedback within two (2)weeks,and you will be notified by your trainer/assessor when your results are available.

·         You must attempt all activities of the project for your trainer/assessor to assess your competence in this assessment task.

• This skill test is untimed and is conducted as an open book assessment (this means you are able to refer to your textbook or other learner materials during the test).
• You will be assessed independently on this assessment task.
• No marks or grades are allocated for this assessment task. The outcome of the task will be Satisfactory or Not Satisfactory.
• As you complete this assessment task, you are predominately demonstrating your skills, techniques and knowledge to your trainer/assessor.
• Your trainer/assessor may ask you relevant questions during this assessment task

• Where a student’s answers are deemed not satisfactory after the first attempt, a resubmission attempt will be allowed.
• The student may speak to their trainer/assessor if they have any difficulty in completing this task and require reasonable adjustments.
• For more information, please refer to the Training Organisation’sStudent Handbook.

• This assessment task may be completed in:

☐a classroom

☐learning management system (i.e. Moodle),

☐workplace,

☐simulated work environment,

☐or an independent learning environment.

• Your Trainer/Assessor will provide you with further information regarding the location for completing this assessment task.

·         Skillstolead a strategic business transformation for an organisation or large work area on at least one occasion.

·         Skills to prepare to provide strategic leadership during a business change process

·         Skills to review strategic outcomes and incorporate feedback into leadership style..

·         To ensure your responses are satisfactory you should consult a range of learning resources and other information such as handouts, textbooks, learner resources etc.

·         Your writing must be concise, to the point, not provide irrelevant information and according to the word limit given.

·         You must write your responses in your own words.

·         You will be required to complete all parts of this assessment task.

·         Online environment

·         Simulated environment/ Classroom environment

·         Workplace environment

This assessment task will be completed in an online environment prepared by your training organisation.

All required resourcesto complete the assessment task will be discussed with the student before they commence the assessment. The online environment is very much like a learning environment where a student is able to practice, use and operate appropriate industrial equipment, techniques, practices under realistic workplace conditions.

Requirements for the onlineassessmentenvironment

The trainer/assessor will ensure that the onlineassessmentenvironment is set upto complete this assessment task.

The online environment consists of:

• A learning management system where the student will be required to complete their job-related tasks and activities
• The standard operating/workplace procedures related to the tasks and activities.
• The trainer/assessor will provide the student with assistance throughout the assessment activity.

The online environment must meet the following criteria:

Resources, tools, and equipment requirements

The following resources, tools and equipment required to complete the assessment task will be discussed with the student before they commence the assessment:

·         Workplace personnel/stakeholders to participate in the questioning session requires active participation in a range of creative thinking activities

o    Please refer to the roles and responsibilities section for more information

o    This should be organised by the training organisation either via, LMS, telephone conferences, video conferencing or anything of a similar nature

·         legislation, regulations and codes of practice relevant to business strategic change

·         workplace plans, mission statements, policies and procedures for strategic change.

Online assessment scenario 

You are required to manage resources according to analyse and lead organisational transformation and learning for strategic outcomes. You are required to read and understand a predetermined issue and/or situation and participate ina number ofassessment activities.

The following are the goals and objectives to complete this assessment task:

·         Prepare to undertake strategic change

·         Identify personal responsibilities in strategic transformation process according to task objectives

·         Develop strategic change strategy in collaboration with relevant stakeholders

·         Brief internal and external stakeholders of strategic change processes and intended outcomes

·         Establish communication channels for organisational personnel to contact management

·         Lead strategic change

·         Analyse and confirm capacity and competence of relevant individuals to contribute to change processes and plans

·         Identify and resolve risks in change management process

·         Develop learning and communication processes for addressing problems and risks arising during organisational change

·         Make changes to change management process according to risks and inform stakeholders of updates

·         Review strategic outcomes

·         Analyse impacts of leadership on change management process using self-reflection

·         Seek feedback on leadership during change management process from staff

·         Apply feedback to leadership style

A supervisor will be assigned to you by your training organisation. The supervisor can answer your questions related to understanding the requirements associated with the assessment task. The supervisor will act according to job role and responsibilities.

The supervisor can be your trainer or assessor or a different trainer or assessor or a staff member (including mentors) from the training organisation.

Roles and responsibilities

As part of your job role, you have the following job responsibilities:

·         Develops insights from experience to improve personal performance

·         Sources, evaluates and critiques ideas and information from a range of complex texts to assist with decisions, choices and to manage organisational requirements

·         Researches and prepares plans for relevant stakeholders incorporating appropriate vocabulary, grammatical structure and conventions

·         Expresses opinions and information and responds to other people’s views using language appropriate to audience

·         Identifies impact of own behaviour on others, reflecting on personal strengths and limitations and implementing strategies to regulate behaviour

·         Adapts personal communication style to build a positive working relationship and show respect for the opinions, values and particular needs of others

·         Develops plans to manage complex activities with strategic implications that involve a range of personnel with diverse skills, knowledge and experience

·         Systematically gathers and analyses relevant information and evaluates options to inform decisions with the potential to affect organisational outcomes

Task requirements

This assessment task requires you to analyse and lead organisational transformation and learning for strategic outcomes. The assessment activities are mentioned within the assessment task.

This assessment task will be completed in a simulated environment prepared by your training organisation.

The simulated environment will provide you with all the required resources (such as the equipment and participants, etc.) to complete the assessment task. The simulated environment is very much like a learning environment where a student is able to practice, use and operate appropriate industrial equipment, techniques, practices under realistic workplace conditions.

Requirements for the simulated assessment environment

The trainer/assessor will ensure that the simulated assessment environment is sufficient to complete this assessment task.

The simulated environment consists of:

• The training organisation as the workplace where the student will be required to complete their job-related tasks and activities
• The standard operating/workplace procedures related to the training organisation
• The trainer/assessor will provide the student with assistance throughout the assessment activity.

The simulated environment must meet the following criteria:

Resources, tools, and equipment requirements

The following resources, tools and equipment will be made available by the training organisation at the simulated workplace to complete this assessment task:

·         Workplace personnel/stakeholders to participate in the questioning session requires active participation in a range of creative thinking activities

o    Please refer to the roles and responsibilities section for more information

·         legislation, regulations and codes of practice relevant to business strategic change

·         workplace plans, mission statements, policies and procedures for strategic change.

Simulated assessment scenario 

You are required to manage resources according to analyse and lead organisational transformation and learning for strategic outcomes. You are required to read and understand a predetermined issue and/or situation and participate ina number ofassessment activities.

The following are the goals and objectives to complete this assessment task:

·         Prepare to undertake strategic change

·         Identify personal responsibilities in strategic transformation process according to task objectives

·         Develop strategic change strategy in collaboration with relevant stakeholders

·         Brief internal and external stakeholders of strategic change processes and intended outcomes

·         Establish communication channels for organisational personnel to contact management

·         Lead strategic change

·         Analyse and confirm capacity and competence of relevant individuals to contribute to change processes and plans

·         Identify and resolve risks in change management process

·         Develop learning and communication processes for addressing problems and risks arising during organisational change

·         Make changes to change management process according to risks and inform stakeholders of updates

·         Review strategic outcomes

·         Analyse impacts of leadership on change management process using self-reflection

·         Seek feedback on leadership during change management process from staff

·         Apply feedback to leadership style

A supervisor will be assigned to you by your training organisation. The supervisor can answer your questions related to understanding the requirements associated with the assessment task. The supervisor will act according to job role and responsibilities.

The supervisor can be your trainer or assessor or a different trainer or assessor or a staff member (including mentors) from the training organisation.

Roles and responsibilities

As part of your job role, you have the following job responsibilities:

·         Develops insights from experience to improve personal performance

·         Sources, evaluates and critiques ideas and information from a range of complex texts to assist with decisions, choices and to manage organisational requirements

·         Researches and prepares plans for relevant stakeholders incorporating appropriate vocabulary, grammatical structure and conventions

·         Expresses opinions and information and responds to other people’s views using language appropriate to audience

·         Identifies impact of own behaviour on others, reflecting on personal strengths and limitations and implementing strategies to regulate behaviour

·         Adapts personal communication style to build a positive working relationship and show respect for the opinions, values and particular needs of others

·         Develops plans to manage complex activities with strategic implications that involve a range of personnel with diverse skills, knowledge and experience

·         Systematically gathers and analyses relevant information and evaluates options to inform decisions with the potential to affect organisational outcomes

Task requirements

This assessment task requires you to analyse and lead organisational transformation and learning for strategic outcomes. The assessment activities are mentioned within the assessment task.

This assessment task will be completed in your workplace.

The requirements for the workplace environment

The assessment task can be completed in the workplace if the student is currently working or has access to a workplace meeting the assessment criteria.

The workplace must meet the following criteria:

Resources, tools, and equipment requirements

The following resources, tools and equipment must be available at the workplace to complete this assessment task:

·         Workplace personnel/stakeholders to participate in the questioning session requires active participation in a range of creative thinking activities

o    Please refer to the roles and responsibilities section for more information

·         legislation, regulations and codes of practice relevant to business strategic change

·         workplace plans, mission statements, policies and procedures for strategic change.

Workplace scenario 

You are required to manage resources according to analyse and lead organisational transformation and learning for strategic outcomes. You are required to read and understand a predetermined issue and/or situation and participate ina number ofassessment activities.

The following are the goals and objectives to complete this assessment task:

·         Prepare to undertake strategic change

·         Identify personal responsibilities in strategic transformation process according to task objectives

·         Develop strategic change strategy in collaboration with relevant stakeholders

·         Brief internal and external stakeholders of strategic change processes and intended outcomes

·         Establish communication channels for organisational personnel to contact management

·         Lead strategic change

·         Analyse and confirm capacity and competence of relevant individuals to contribute to change processes and plans

·         Identify and resolve risks in change management process

·         Develop learning and communication processes for addressing problems and risks arising during organisational change

·         Make changes to change management process according to risks and inform stakeholders of updates

·         Review strategic outcomes

·         Analyse impacts of leadership on change management process using self-reflection

·         Seek feedback on leadership during change management process from staff

·         Apply feedback to leadership style

A supervisor will be assigned to you by your training organisation. The supervisor can answer your questions related to understanding the requirements associated with the assessment task. The supervisor will act according to job role and responsibilities.

The supervisor can be your trainer or assessor or a different trainer or assessor or a staff member (including mentors) from the training organisation.

Roles and responsibilities

As part of your job role, you have the following job responsibilities:

·         Develops insights from experience to improve personal performance

·         Sources, evaluates and critiques ideas and information from a range of complex texts to assist with decisions, choices and to manage organisational requirements

·         Researches and prepares plans for relevant stakeholders incorporating appropriate vocabulary, grammatical structure and conventions

·         Expresses opinions and information and responds to other people’s views using language appropriate to audience

·         Identifies impact of own behaviour on others, reflecting on personal strengths and limitations and implementing strategies to regulate behaviour

·         Adapts personal communication style to build a positive working relationship and show respect for the opinions, values and particular needs of others

·         Develops plans to manage complex activities with strategic implications that involve a range of personnel with diverse skills, knowledge and experience

·         Systematically gathers and analyses relevant information and evaluates options to inform decisions with the potential to affect organisational outcomes

Task requirements

This assessment task requires you to analyse and lead organisational transformation and learning for strategic outcomes. The assessment activities are mentioned within the assessment task.

Company details:

Company name: Online Media Solutions, Pty. Ltd

Company address: 2/10 Lawn court, Craigieburn, 3064, VIC

Mission

• Provide best-in-class design services
• Make a positive impact on our customer businesses
• Be respected and admired by peers

Our vision

To provide best-in-class web design and development services in a simple, effective, and cost-effective manner to the target audience.

Goals and objectives

The goals and objectives of Online Media Solutions are as follow:

• To create a company whose primary goal is to exceed customer expectations.
• To develop a comprehensive and high-quality portfolio
• To create a company whose primary goal is to exceed customer’s expectations

Keys to Success

• We will offer quality web services to small businesses and institutions at affordable prices.
• To build and tailor our services to small businesses.
• Positioning as a viable solution alternate to more established brands

Services

We currently offer the followingservices to our clients:

• Interface and Web Design
• Graphics design
• Website development
• Domain and web hosting
• Video editing
• Blog development
• Search engine optimization
• E-commerce

Values

●      Quality service to our clients

●      Integrity & Accountability

●      Reliability

●      Quality

●      Innovation

●      Respect

Organizational structure and expertise

The foundation team has 30 team members. The business has three (3) departments:

●      IT department

●      Marketing department

●      Sales department

The finance and human resource work are outsourced.

All three (3) departments are managed by Managers who are experienced and experts in commercial web development and business-to-business sales. Further, the team members are well-experienced and have years of experience working for MNCs.

All the departmental managers report to the Operations.

Business model

“Online Media Solutions” is a full-service web solutions provider for businesses. The company offers services through the mode of its B2B engagements.

B2B services:

“Online Media Solutions” service portfolio includes Web Design, Graphics design, Website development, Domain and web hosting, 2d & 3d animation, Blog development, Search engine optimisation and E-commerce. The project cost will be estimated by the appropriate number of hours needed to complete the project.

The sales team will aggressively track prospective clients and sell the services provided for businesses.

Operational model and strategies

B2B engagements

Lead generation – Lead generation refers to creating and generating prospective consumer interest or inquiry into a business’s products or services. This will be done by building a database of prospective customers using social networks, business listings, internet search etc.

Sales pitch – A sales pitch is a line of talk that attempts to persuade someone or something with a planned sales presentation strategy of a product or service designed to initiate and close a product and service sale. Sales professionals prepare and give a sales pitch using the following methods:

• Face to face meetings
• E-mailing marketing contacts from the leads

The growth of the web and graphics design industry is huge. Over the last five years, it has grown almost by 30%. The web has become a tool for communicating, interaction and the growth of businesses.

Existing situation

‘Online Media Solutions’ has successfully established itself in the web development and marketing industry with signs of rising further.

‘Online Media Solutions’ implemented a system for cost reduction that reduced the project costs dramatically and helped us offer quality services at reduced costs.

We targeted the small businesses, assessed their needs and provided them with quality services at reduced costs.

Existing customers

The company focuses on small businesses and institutions that are looking to develop or upgrade their web presence.

Our service brings onboard any small business that needs an internet presence, but we concentrate more on those that need more details about their operations online.

Such companies most likely go for all or some of the following services:

•          A shopping cart or e-commerce.

•          Dynamic features and content.

•          Aggressive marketing of products online.

Market opportunity 

Opportunity

‘Online Media Solutions’ has successfully ventured into B2B engagements. Based on the analysis conducted, the organisation sees exponential growth in developing B2C products and selling them to customers.

These products include:

• Web templates
• CMS templates
• Graphic templates
  • Brochure
  • Flyers
  • Business cards
• Logo templates

Solution

We will target the develop quality products specified above and sell them to the end-users at reduced costs using the existing systems to reduce cost.

SWOT analysis

Strengths

• Experience team
• Market demand
• Known market

Weaknesses

• Highly competitive market
• Low margin

Opportunity 

• B2C engagement to sell web-based products

Threats 

• Price wars
• Market share of existing players

Competitor analysis

‘Online Media Solutions’ has an advantage over its competitors as there are not many competitors in the market that provide the products at such a reasonable cost.

Further, the organisation has a very good reputation in the market and well-established links that will help them venture into the B2C segment and successfully conduct its operations.

Target market segment strategy

We will focus our marketing efforts on attracting end-users and small businesses. We reached this decision after careful market analysis and identifying the needs of this market segment.

Marketing objectives

•          To generate 60-70% revenue from small businesses and institutions

•          To increase brand awareness in the market

•          To generate 20-30% revenue from the new market segment (B2C engagements)

Pricing Strategy

Online Media Solutions will establish a pricing system to guide our clients on the nature of the services and the corresponding prices. Since we will be dealing with a market segment that tries to reduce costs, we will charge our services on an hourly basis. It will make the clients understand the services that will most likely cost them more.

Expected costs,profitsand sales

As the organisational pricing strategy, Online Media Solutions will charge for itsproducts and services on an hourly basis.

Following are the expected costs associated with the production and delivery of its products and services:

•          Expected costs for its products and services:

o    Labour cost: $35/hour

o    Indirect costs: $40/hour

•          Net-profit targets: 35%

•          Expected time to develop its products: 10-15 hours.

“Online Media Solutions” is a full-service web solutions provider for businesses. The company offers services through the mode of its B2B engagements.

“Online Media Solutions” further want to venture into B2C engagement by selling its products. The products that the business will develop and sell to the end-users include:

• Web templates
• CMS templates
• Graphic templates
  • Brochure
  • Flyers
  • Business cards
• Logo templates

B2C Products

“Online Media Solutions” product portfolio includes Web Templates, CMS Templates, Graphics Templates, Brochures, Flyers, Business cards and Animated logo templates. The prices are typically listed on the online shop where customers can either take monthly subscription or pay per download as per need.

The business will have a database that will act as the repository for all the products.

Budget requirements for operating B2B engagements

Operational model and strategies

The business will focus on B2C engagements along with the existing B2B engagements.

B2C engagements

The B2C engagement is primarily done through a dedicated online shop where customers can browse through the repository, select designs or templates or download. The steps in the process are as follow:

Key strategic metrics

• Price
• Quality
• Network
• Service
• Relationship g
• Customer-centric goals

Strategic initiatives

• Attractive portfolio
• Aggressive marketing
• Excellent service
• Service
• Relationship
• Customer-centric goals

The organisation’s risk management plan is prepared in accordance with the ISO 31000 risk management framework.

Purpose of the Risk Management plan

The purpose of the risk management plan is to allow Online Media Solutions to identify and record potential risks.

The plan also allows mitigation strategies to be developed and tracked.

Risk strategy

‘In order to ensure that risks are identified in a consistent manner across the organisation, a “Risk Assessment Model” will be applied. This will rank the risks in priority order, and those risks considered important to track will be recorded on the “Summary of Risks”. Mitigation strategies will be developed, recorded and monitored on a monthly basis by the Operations Manager.  If new major risks are identified, these shall be recorded.  The “Summary of Risks” will be reported to the board on a weekly monthly basis.

The following diagram represents the process to be followed:

Risk matrix to be used:

The following risk matrix should be used to determine the priority of risks.

Participants/stakeholders (IT Manager, Marketing Manager and Sales Manager)

• The trainer/assessor will allocate the role of the above-given stakeholders to the students/staff members.
• The participants of the meeting will collaborate with the student to develop a strategic change strategy.
• The discussion will be conducted on the key topics of discussion given in ‘Template 1 – Strategic change strategy’.
• The participants will provide feedback, opinions or views on the key topics of discussion.

Student (Operations Manager)

• Express opinions and information on the key topics of discussion given in ‘Template 1 – Strategic change strategy’and respond to other people’s views using language appropriate to the audience.
• Adapt personal communication style to build a positive working relationship and show respect for the opinions, values and particular needs of the participants

Online Media Solution is a marketing and web development business. It is a web service industry that offers nice and efficient services to institutions and small businesses. It is based on B2B model, Online media solution provides solutions related to e-commerce and web sales. Online Media Solution provides services like Graphics design,

Domain and web hosting, blog development, etc. And now the company is looking forward to changing its strategic plans by trying to cover the B2C model with the B2B model. By providing services like CMS templates, graphic templates, logo templates, etc.

Project Sponsor/Operations Manager responsibilities

I have to identify my responsibilities in this transformation and make a strategic change by collaborating with the departmental managers.

Confirm and analyze the competence and capacity of individuals who can contribute to the changed plans and process (Tarigan, 2020).

Briefly explain the strategic changes process to the external and internal stakeholders.

Make changes in the strategies according to the potential risk and as per the suggestions of the stakeholders.

Review the outcomes of the strategy and provide feedback in leadership style (Tarigan, 2020).

Change Objectives and Principles

To capture the market which is based on the B2C model

To offer the quality of web products directly to the customer.

Tailor and build services directly to the customers.

To maintain a high-quality portfolio.

To provide web-based products to the customers at low and affordable costs.

Venture into B2C market and identify the main needs of the market (Sonenshein & Dholakia, 2012).

Change Plan Elements

The company sees exponential growth in B2C products and is now targeting this market to sell its products.

The company will sell its services and products on an hourly basis.

Want to sell products like WEB templates, business cards, flyers, graphic templates, etc

The company will establish a pricing system to guide the clients about the nature of services and prices.

Customers can buy their products through online shop.

The rationale for the change

Increase brand awareness and popularity

Generate high revenue

Generate approx. 30% revenue from the B2C segment

To meet the net profit targets for the company.

Key Stakeholder Analysis

According to the stakeholder analysis, there are signs for the company to rise.

There are opportunities for the company to penetrate the B2C segment.

According to them, there is a need to build strategies to compete in this highly competitive market.

Communication channels for organizational personnel to contact management

There can be various channels for communication channels like:

Video conferencing

E-mails

Phone calls

Messages

Formal interviews (Sonenshein & Dholakia, 2012).

Identify Change Elements

Focusing on B2C engagements

Generating an online shop for the customers so that they can select required services from it.

Provide services to the web templates, graphic templates, Anirnated logo templates.

The company will develop a database that will serve as a product repository.

Develop a Change Plan

There is a requirement to develop a change plan because the company needs to identify things like:

Existing situation

Market Opportunity

Market segment strategy

Pricing strategy, etc.

Evaluation

The company has identified a performance area in the B2B segment and now the company is focusing to expand them in it accordingly.

Stakeholders have to collect the required information related to the task assigned to them.

The company will provide web-based services to the customers at a low cost.

Comments:

We will have to focus on the emerging needs of the market and according to it design our products. And before the there is a need to calculate some statical data related to the products that we are going to launch.

We will have to search for the strategies and identify the potential risks involved in the task.

From- Operational manager

Date: 12/07/2022

Sir,

This e-mail is to inform, you all that we have developed a strategic plan as per the new changes that we are going to make in the business.

As you all know that we are going to expand our self in B2B sector as well. So for that, we have assigned you the task that you need to perform.

You can share your valuable suggestions related to this process and can provide your feedback or any recommended changes.

Everyone is not comfortable with the changes

Medium

Delay in the implication of plan

3

Important

Have to invest in some new technologies

Medium

3.5

Important

Research the technology well and then only invest in it.

Low

To ensure who is ready to

3.5

Important

Risk related to budgeting

High

4

Normal

Misalignment in goals related to the project.

Low

3

Important

Misalignment in goals related to the project.

Provide them with proper training for whoever is performing this task.

Use face-to-face communication with everyone to discuss it so that the mistakes can be pointed out (Miller & Barbour 2014).

Risk related to budgeting

Provide them all the assistance and information related to the financial situation like notes, infographics, etc. This can be done through meetings or by sending any related document.

Have to ensure the commitments from stakeholders

Have to use communication skills to convince them and should get proper training for it.

Have to invest in some new technologies

Conduct research and go for a detailed discussion regarding this matter and proper training arrange workshops for the employees (Miller & Barbour 2014).

Everyone is not comfortable with the changes

Use communication skills and active listening; provide them training related to emotional intelligence so that they can control this attitude of being nervous.

Provide them training if required.

Online Media Solution is a marketing and web development business. It is a web service industry that offers nice and efficient services to institutions and small businesses. It is based on B2B model, Online media solution provides solutions related to e-commerce and web sales. Online Media Solution provides services like Graphics design,

Domain and web hosting, blog development, etc. And now the company is looking forward to changing its strategic plans by trying to cover the B2C model with the B2B model. By providing services like CMS templates, graphic templates, logo templates, etc.

Project Sponsor/Operations Manager responsibilities

I have to identify my responsibilities in this transformation and make a strategic change by collaborating with the departmental managers.

Confirm and analyze the competence and capacity of individuals who can contribute to the changed plans and process.

Briefly explain the strategic changes process to the external and internal stakeholders.

Make changes in the strategies according to the potential risk and as per the suggestions of the stakeholders.

Review the outcomes of the strategy and provide feedback in leadership style.

Change Objectives and Principles

To capture the market which is based on the B2C model

To offer the quality of web products directly to the customer.

Tailor and build services directly to the customers.

To maintain a high-quality portfolio.

To provide web-based products to the customers at low and affordable costs.

Venture into B2C market and identify the main needs of the market (Ozguler, et al., 2016).

Change Plan Elements

We will have to convince the stakeholders

Look for the problems related to budgeting

Research for nice and efficient technologies

Assist while making a goal and remove misalignment.

The rationale for the change

To ensure that everybody shows their participation in the project with great efficiency.

To ensure that the technology that we will be going to use is sufficient enough.

To solve the matter of misalignment in budgeting

To ensure that the targeted goals are sufficient to meet the requirement of the project (Ozguler, et al., 2016).

Key Stakeholder Analysis

There are opportunities for the company to penetrate the B2C segment.

According to them, there is a need to build strategies to compete in this highly competitive market.

Communication channels for organizational personnel to contact management

There can be various channels for communication channels like:

Video conferencing

E-mails

Phone calls

Messages

Formal interviews.

Identify Change Elements

Look for managing risk elements

Look for division of work properly so that it could be completed with great efficiency.

Provide proper training to the employees if required.

Develop a Change Plan

There is a requirement to develop a change plan because the company needs to identify things like:

Existing situation

Ensure compatibility between employees

Manage Market segment strategy

Pricing strategy, goal alignment, etc.

Evaluation

There is a need to look for risk management and planning, to ensure efficient and satisfactory work in the company. For this, we will have to undertake various actions related to budget planning, alignment of goals, investing in proper technology, etc.

Comments:

We will have to focus on the emerging needs of the company and its employees. And to do this we have to set a plan for it.

We will have to implement the strategies so that the work could be completed efficiently.

From – Operational manager

Date – 13/07/2022

Sub – Updated strategic plan

Hello,

This e-mail is to inform you all that to remove the risk factors evolved in the new project, have developed and updated a strategic plan that is attached with the e-mail so, you can go through it.

And can suggest any required changes.

They work in four major directions and i.e. Stimulation, inspiration, positive influence, valuing the individual (Zell, et al., 2020).

Posses good communication and understanding skills.

Understand the roles and responsibilities required of the job.

Try to focus on continuous improvement for improving self-efficiency.

Weaknesses:

Should focus on time management

Try to become more innovative and creative.

Should focus on emotional intelligence (Zell, et al., 2020).

Need to focus on improving time management

Should undertake some training to develop some innovative and creative thinking and skills.

Name: Jack

Position: IT Manager

You are a good and supportive leader, always guiding and motivating us with our work but sometimes I think that you should be a bit flexible while making decisions and sometimes need to communicate more effectively.

Do I serve as a positive role model? 

Yes, as you are punctual and dedicated to your work, it motivates us all to adopt these qualities from you. You always treat everybody equally and try to maintain transparency in the company.

What are the key areas that I can improve in my leadership style?

I think that you need to work on emotional intelligence because sometimes as an observer I have observed that some activities in the workplace effects you very much and due to this sometimes your decision-making process also gets impacted.

Name: Leo

Position: Marketing Manager

Your leadership style is effective because the decisions you make have always generated a positive impact on the working environment, you always help other people achieve their personal and professional goals and arrange proper training sessions for them whenever required.

Do I serve as a positive role model? 

Yes, you do serve as a positive role model we get inspired by you by seeing your dedication and work towards the organization.

But sometimes I think that somewhere you lack time management and it is very important for you to take care so that you can increase your efficiency up to an extinct.

Rather than this, you are a cooperative and supportive leader.

What are the key areas that I can improve in my personal leadership style?

You need to focus on time management because somewhere it is affecting your personal and professional life due to which sometimes you get annoyed of the work and this leads to a decrease in your efficiency.

Feedback session: Staff member 3

Name: Jackson

Position: Sales Manager

You are a good and supportive leader, always guide and motivate us with our work and arrange proper training sessions for employees whenever required. but sometimes I think that you should be a bit flexible while making decisions and sometimes need to communicate more effectively.

Do I serve as a positive role model? 

Yes, you do serve as a positive role model, you are punctual and dedicated towards your work, and you are a cooperative and supportive leader, but sometimes I have noticed that your techniques are not that innovative so I will suggest you focus on developing your innovative and creative approach.

What are the key areas in that I can improve my leadership style?

Should focus on developing some innovative and creative approaches to deal with the problems and circumstances of the company. And this will increase your working efficiency.

And will help you in becoming a better version of yourself.

Time management

For this, I will have to focus on auditing my time

After this, I will have to identify a deep zone for focus

I will have to observe my task thoroughly and write them down on paper.

And according to the time need to prioritize it. S that I can finish my entire task within that timeframe.

And initially, I think I need to attend some training sessions for this.

Develop an innovative and creative approach

For this, I need to develop the habit of open communication

I will have to generate a willingness towards experimenting with something (Černe, et al., 2013).

and have to focus on some innovative strategies,

Read some case studies to develop my thinking skills

And should encourage brainstorming (Černe, et al., 2013).

Should focus on emotional intelligence

For this, I need to control my impulsive actions,

I will have to express my ideas and approach openly with everyone (Kotsou, et al., 2019).

Have to focus on some productive arguments and need to focus on social skills

And with all this, I need to attend some training sessions (Kotsou, et al., 2019).

(Comment and feedback to students)

·         Discuss the competence requirements and roles and responsibilities

·         Assess their competence and identify two (2) learning requirements based on the competence gaps.

·         IT Manager

·         Marketing Manager

·         Sales Manager

The student’s performance was:

q   Satisfactory

Outcome (make sure to tick the correct checkbox):

Satisfactory (S) ☐ or Not Satisfactory (NS) ☐

Date: _______(day)/ _______(month)/ ____________(year)

Feedback:

Outcome (make sure to tick the correct checkbox):

Satisfactory (S) ☐ or Not Satisfactory (NS) ☐

Date: _______(day)/ _______(month)/ ____________(year)

Feedback:

·         I have kept a copy of all relevant notes and reference material that I used as part of my submission.

·         I have provided references for all sources where the information is not my own. I understand the consequences of falsifying documentation and plagiarism. I understand how the assessment is structured. Iaccept that the work I submit may be subject to verification to establish that it is my own.

·         I understand that if I disagree with the assessment outcome, I can appeal the assessment process, and either re-submit additional evidence undertake gap training and or have my submission re-assessed.

·         All appeal options have been explained to me.

☐ Vocational competencies at least to the level being delivered

☐ Current relevant industry skills

☐ Current knowledge and skills in VET, and undertake

☐Ongoing professional development in VET

I declare that I have conducted an assessment of this student’s submission. The assessment tasks were deemed current, sufficient, valid and reliable. I declare that I have conducted a fair, valid, reliable, and flexible assessment.  I have provided feedback to the student.

on _________________ (insert date)

by (insert Name) __________________________________

•         Please note, academic standards of the unit/course will not be lowered to accommodate the needs of any student, but there is a requirement to be flexible about the way in which it is delivered or assessed.

•         The Disability Standards for Education requires institutions to take reasonable steps to enable the student with a disability to participate in education on the same basis as a student without a disability.

•         The trainer/assessor must complete the section below “Reasonable Adjustment Strategies Matrix” to ensure the explanation and correct strategy have been recorded and implemented.

•         The trainer/assessor must notify the administration/compliance and quality assurance department for any reasonable adjustments made.

•         All evidence and supplementary documentation must be submitted with the assessment pack to the administration/compliance and quality assurance department.

(select as applicable)

¨ Reading

¨ Writing

¨ Confidence

¨ Presentations

¨ Demonstration of a skill

¨ Use of diagrams

¨ Use of supporting documents such as wordlists

¨ Reading

¨ Writing

¨Cultural background

¨ Confidence

¨ Use methods that do not require a higher level of language or literacy than is required to perform the job role

¨ Use short sentences that do not contain large amounts of information

¨ Clarify information by rephrasing, confirm understanding

¨ Read any printed information to the student

¨ Use graphics, pictures and colour coding instead of, or to support, text

¨ Offer to write down, or have someone else write, oral responses given by the student

¨ Ensure that the time available to complete the assessment, while meeting enterprise requirements, takes account of the student’s needs

¨ Flexibility

¨ Services

¨ Inappropriate training and assessment

¨ Explore understanding of concepts and practical application through oral assessment

¨ Flexible delivery

¨ Using group rather than individual assessments

¨ Assessment through completion of practical tasks in the field after demonstration of skills and knowledge.

¨ Limited study skills

¨ Trainer/Assessor should refer to the student’s experience

¨ Ensure that the time available to complete the assessment takes account of the student’s needs

¨ Provision of information or course materials in an accessible format.

¨ Changes in teaching practices, e.g. wearing an FM microphone to enable a student to hear lectures

¨ Supply of specialised equipment or services, e.g. a note-taker for a student who cannot write

¨ Changes in lecture schedules and arrangements, e.g. relocating classes to an accessible venue

¨ Changes to course design, e.g. substituting an assessment task

¨ Modifications to the physical environment, e.g. installing lever taps, building ramps, installing a lift

¨ Writing

¨ Numeracy

¨ Limited study skills and/or learning strategies

¨ Ensure learning and assessment methods meet the student’s individual need

¨ Reading

¨ Writing

¨ Numeracy

¨ Limited study skills and/or learning strategies

¨ Create a climate of support

¨ Ensure access to support that the student has agreed to

¨ Appropriately structure the assessment

¨ Provide information or course materials in an accessible format, e.g.  a textbook in braille

¨ Changes in teaching practices, e.g. wearing an FM microphone to enable a student to hear lectures

¨ Supply of specialised equipment or services, e.g. a note-taker for a student who cannot write

¨ Changes in lecture schedules and arrangements, e.g. relocating classes to an accessible venue

¨ Changes to course design, e.g. substituting an assessment task

¨ Modifications to the physical environment, e.g. installing lever taps, building ramps, installing a lift

I declare that I have attached all relevant evidence to provide reasonable adjustment. The training package guidelines and criteria have not been compromised in the process of providing reasonable adjustment to the student. I declare that I have conducted a fair, valid, reliable, and flexible assessment.  I have provided explanation of reasonable adjustments strategy used, as required.

09 June, 2022

Additional Comments on Logistics and Support

Additional Comments on Training

☐      Online submission via Learning Management System (LMS)

☐      Any other method _________________________________________________

(Please describe here)

•         I certify that the work submitted for this assessment pack is my own. I have clearly referenced any sources used in my submission. I understand that a false declaration is a form of malpractice;

•         I have kept a copy of this Student Packand all relevant notes, attachments, and reference material that I used in the production of this Student Pack;

•         For the purposes of assessment, I give the trainer/assessor permission to:

o    Reproduce this assessment and provide a copy to another member of staff; and

o    Take steps to authenticate the assessment, including communicating a copy of this assessment to a plagiarism checking service (which may retain a copy of the assessment on its database for future plagiarism checking).

Studentsignature:   ________________________________

Date:  ____/_____/______________

S / NS (Second Attempt)

S / NS (Second Attempt)

•         You have completed and submitted all the requirements for the assessment tasks for this cluster or unit of competency.

•         Your work has been reviewed and assessed by your trainer/assessor.

•         You have been assessed aseither satisfactory or unsatisfactory for each assessment task within the unit of competency.

•         You have been provided with relevant and detailed feedback.

Every assessment has a “Feedback to Student” section used to record the following information. Your trainer/assessor must also ensure that all sections are filled in appropriately, such as:

•         Result of Assessment (satisfactory or unsatisfactory)

•         Student name, signature and date

•         Assessor name, signature and date

•         Relevant and detailed feedback

You, the student, must read and understand all of the information in the Unit Requirements before completing the StudentPack.If you have any questions regarding the information, see your trainer/assessor for further information and clarification.

☐Make sure your trainer/assessor clearly explained the assessment process and tasks to be completed.

☐Make sure you understand what evidence is required to be collected and how.

☐Make sure you know your rights and the Complaints and Appeal process.

☐Make sure you discuss any special needs or reasonable adjustments to be considered during the assessment (refer to the Reasonable Adjustments Strategy Matrix – Appendix A and negotiate these with your trainer/assessor).

☐Make sure that you have access to a computer and the internet (if you prefer to type the answers).

☐Make sure that you have all the required resources needed to complete this assessment task.

☐The due date of this assessment task is in accordance withyour timetable.

☐In exceptional (compelling and compassionate) circumstances, an extension to submit an assessment can be granted by the trainer/assessor.  Evidence of the compelling and compassionate circumstances must be provided together with your request for an extension to submit your assessment work.

☐The request for an extension to submit your assessment work must be made before the due date.

☐I do require reasonable adjustment

☐I do not require reasonable adjustment

☐I confirm that the purpose and procedure of this assessment taskhas been clearly explained to me.

☐I confirm that I have been consulted about any special needs I might have in relation to the assessment process.

☐ I confirm that the criteria used for this assessment has been discussed with me, as have the consequences and possible outcomes of this assessment.

☐I confirm I have accessed and understand the assessment information as provided in the Training Organisation’s Student Handbook.

☐I confirm I have been given fair notice of the date, time, venue and/or other arrangements for this assessment.

☐I confirm that I am ready for assessment.

Student Name: ______________________________________

Student Signature: ___________________________________

• Written Questions

·         The Knowledge Testis comprised of eight (8)written questions.

·         You must respond to all questions and submit them to your Trainer/Assessor.

·         You must answer all questions to the required level, e.g. provide an answer within the required word limit, to be deemed satisfactory in this task

·         You will receive your feedback within two (2) weeks, and you will be notified byyour Trainer/Assessor when your results are available.

·         You must read and respond to all questions.

·         You may handwrite/use a computer to answer the questions.

·         You must complete the task independently.

·         No marks or grades are allocated for this assessment task. The outcome of the task will be Satisfactory or Not Satisfactory.

·         As you complete this assessment task,you are predominately demonstrating your written skills and knowledge to your trainer/assessor.

• Where a student’s answers are deemed not satisfactory after the first attempt, a resubmission attempt will be allowed.
• The student may speak to their trainer/assessor if they have any difficulty in completing this task and require reasonable adjustments.
• For more information, please refer to the Training Organisation’sStudent Handbook.

• This assessment task may be completed in:

☐a classroom

☐learning management system (i.e. Moodle),

☐workplace,

☐or an independent learning environment.

• Your trainer/assessor will provide you withfurtherinformation regarding the location for completing this assessment task.

·         You will be required to answer all the questions correctly.

·         Do not start answering questions without understanding what is required. Read the questions carefully and critically analyse them for a few seconds; this will help you to identify what information is needed in the answer.

·         Your answers must demonstrate an understanding and application of the relevant concepts and critical thinking.

·         Be concise, to the point and write answers within the word-limit given to each question.Do not provide irrelevant information. Remember, quantity is not quality.

·         You must write your responses in your own words.

·         Use non-discriminatory language. The language used should not devalue, demean, or exclude individuals or groups based on attributes such as gender, disability, culture, race, religion, sexual preference or age. Gender-inclusive language should be used.

·         When you quote, paraphrase, summarise or copy information from other sources to write your answers or research yourwork, always acknowledge the source.

·         Knowledge ofcontent of and process for developing a change management strategy

·         Knowledge of key stakeholders involved in strategic change

·         Knowledge of organisational mission, purpose and values

·         Knowledge of strategic change risks and mitigation strategies including learning and communication processes

·         Knowledge of range of leadership styles

·         Knowledge of personal development planning methodologies

·         Knowledge of organisational transformation and the management of the stages of change.

·         To ensure your responses are satisfactory, consult a range of learning resources and other information such as handouts, textbooks, learner resources etc.

·         To be assessed as Satisfactory in this assessment task, all questions must be answeredcorrectly.

1.1. What is a change management strategy? Write your answer in 30-50 words.

1.2. Explain the process for developing and implementing a change management strategy in 250-300 words.

1.3. Discuss the key context of a change management strategy in 200-250 words.

Answer- 1.1

A change management strategy is a plan or the strategy to make changes in the organisation so that there will be something different that can be done. This describes how the organisation needs to change in the things which are affected badly and the performance can be driven by the values in the organisation and this leads to change in the objective of the organisation(Cameron & Green 2019).

Answer 1.2

The process of developing and implementing changes is very important as this will need some steps to follow for the changes

1. There should be proper preparation for the changes in the organisation.

2.  There should be proper planning and vision that should be kept in mind for the changes.

3. Taking feedback from the employees and managers to know the credibility of the changes.

4. Implement the changes and changes should make within the company culture and practice(Cameron & Green 2019).

5. Review the changes and the progress which should be monitored.

Answer 1.3

The key is important for making the changes and management strategies so that they will be effective without any kind of malfunction of the organisation

1. Changes should be planned carefully

2. Changes are made in such a way that they are transparent.

3. Communicate the changes with the employees and the managers for their credibility.

4. There should be a roadmap for the changes so that organisations can adapt tothem.

5. Training should be given to employees whenever the changes took place.

2.1. Explain the role of an organisation’s mission, vision and value statements. Write your answer in 100-150 words.

2.2. How does an organisation’s mission, vision and value statement impact modelling and cultivating collaborative thinking? Write your answer in 30-50 words.

The vision, values and mission statement of the organisation together make a great impact on the business model of the organisation and give the proper direction to all clients, customers and also stakeholders about the nature of the organisation. These statements help everyone to keep their focus on the objective and goals of the organisation and the steps taken in the direction of achieving these goals and objectives of the organisation(Taiwo & Lawal 2016).

The vision Statement provides an idea about the objective and goals of the organisation.

The mission statement provides the idea and purpose of the business.

The value statement provides and reflects the principles and ethics of the organisation.

Answer 2.2

An organisation’s vision, mission and vision statements help in providing the key point so that the focus of the organisation cannot get disturbed by any external or internal factors which may affect the organisation in future and help in working of the employees in a single direction(Taiwo & Lawal 2016).

3.1. Outline the purpose of organisational objectives, plans and strategies. Write your answer in 100-150 words.

3.2. Explain the importance of organisational objectives, plans and strategies when managing change within the organisation. Write your answer in 50-70 words.

The purpose of the organisational objectives, plans and strategies are to determine the proper direction of the business or organisation. And also focuses on the efforts made by the employees to work in the same direction for the same goal. And this will ultimately help in the growth of the organisation(Wen, et al., 2019). And also, these statements are done so that there will help identify what is important for the organisation.

Answer 3.2

The organisational objective, plans and strategies help in managing the changes in such a way that changes are always necessary for the organisation to work more effectively and for its growth(Wen, et al., 2019), the objective always reminds the goal that the organisation want to achieve and always focuses on that goal while making changes within the organisation.

4.1. Explain the following types of leadership styles:

a)    Laissez-Faire Leadership

b)    Democratic leadership

c)    Autocratic leadership

Write 50-70 words for each.

4.2. Which leadership style usually gets the best response when managing change within an organisation? Write your answer in 50-70 words.

a) Laissez-Faire Leadership: This is the kind of leadership in which leaders gives access to team members to use their creativity and innovative thinking and also the resources which are present without giving much or more instructions and guidance to the team members.

b) Democratic Leadership:  This kind of leadership is also known as participative leadership in this style of leadership team members have to participate in the project or decision-making process and all will give their opinions for the best outcome(Ocasio, et al., 2018).

c) Autocratic Leadership: This style of leadership in which leaders have full control in their hands and the decision-making process will be taken alone and the participation of team members is very less.

Answer 4.2

The most effective style of leadership for managing changes in the organisation is democratic leadership because(Ocasio, et al., 2018) this style of leadership will involve all the staff members of the organisation which helps in getting the opinions of all members and changes will do in according to those opinions.

5.1. How can you identify the key stakeholders involved in the strategic change? Write your answer in 50-100 words.

5.2. Prepare a list of any five (5) key internal stakeholders to consult during change management.

Answer 5.1

The involvement of key stakeholders is important for the strategic changes as this can be identified through meetings that are done to discuss the strategic changes of the organisation. And also identifying surveys that took place in the organisation can the feedback changes that are recommended by the stakeholder are changed in the strategic plans(Monteagudo 2017).

Answer 5.2

1. Top management

2. Staff members

3. Managers

4. Resource Managers

5. Peers

2. Guidance in changes: May lack an unclear vision of the changes. To mitigate this risk there should be a clear objective of the change in the mind.

3. Implementing changes: There may be issuesthat arise in communication and also management so for mitigating this there should be proper sessions before implementation of any strategic changes so that communication issues can be solved.

4. Monitoring of changes: There may be a lack of training and also no proper KPI set for the changes. For mitigating this there will be proper training given to the staff members and also set proper KPIs for the monitoring and reviewing of the changes(Monteagudo 2017).

The process of communication should be in the form of surveys and feedback and also follow-up meetings at the regular interval of time.

7.1. What are personal development planning methodologies? Write your answer in 100-150 words.

7.2 Explain the different steps in a personal development planning methodology in 100-150 words.

Answer 7.1

The personal development methodology is a system or framework for the people who need to grow themselves to achieve their goals by integrating and emphasizing their skills and values. This is a pattern of actions that needs significant changes when they are mentored properly with the proper guidance.

Answer 7.2

The personal development planning methodology includes different steps in the process

1. Personal should recognise the need for growth and change that he wants.

2. There is a need to assess the situation and identify the contextual issues.

3. Decide the priorities of the values.

4.  Need to decide the clear goals so that there is a clear vision

5. Develop the plan which suits the best to the situation and goals (Day et al.,2016).

6. Implement the plan with proper planning.

7. Review and monitor the performance after implementation.

8. Make changes that are necessary for achieving the goals

The four stages of transformational changes are the reaction to the changes that are given by the staff members and stakeholders of the business stages are shock, anger, acceptance and commitment.

These stages can be managed by the proper planning and also by the proper communication through meetings that have to be taken before doing transformational changes that occur in the business or organisation in which they are properly communicated about the changes and also the needs of the changes why the changes are required and having the clear vision of the transformational changes will help in the proper management, these reactions can be handled properly and effectively.

Outcome (make sure to tick the correct checkbox):

Satisfactory (S) ☐ or Not Satisfactory (NS) ☐

Date: _______(day)/ _______(month)/ _______(year)

Feedback:

Outcome (please make sure to tick the correct checkbox):

Satisfactory (S) ☐ or Not Satisfactory (NS) ☐

Date: _______(day)/ _______(month)/ _______(year)

Feedback:

·         I have kept a copy of all relevant notes and reference material that I used as part of my submission.

·         I have provided references for all sources where the information is not my own. I understand the consequences of falsifying documentation and plagiarism. I understand how the assessment is structured. Iaccept that the work I submit may be subject to verification to establish that it is my own.

·         I understand that if I disagree with the assessment outcome, I can appeal the assessment process, and either re-submit additional evidence undertake gap training and or have my submission re-assessed.

·         All appeal options have been explained to me.

☐ Vocational competencies at least to the level being delivered

☐ Current relevant industry skills

☐ Current knowledge and skills in VET, and undertake

☐Ongoing professional development in VET

I declare that I have conducted an assessment of this student’s submission. The assessment tasks were deemed current, sufficient, valid and reliable. I declare that I have conducted a fair, valid, reliable, and flexible assessment.  I have provided feedback to the student.

on _________________ (insert date)

by (insert Name) __________________________________

☐ Make sure your trainer/assessor clearly explained the assessment process and tasks to be completed.

☐ Make sure you understand what evidence is required to be collected and how.

☐ Make sure you know your rights and the Complaints and Appeal process.

☐ Make sure you discuss any special needs or reasonable adjustments to be considered during the assessment (refer to the Reasonable Adjustments Strategy Matrix and negotiate these with your trainer/assessor).

☐ Make sure that you have access to a computer and the internet (if you prefer to type the answers).

☐ Make sure that you have all the required resources needed to complete this Assessment Task (AT).

☐ The due date of this assessment task is in accordance with your timetable.

☐ In exceptional (compelling and compassionate) circumstances, an extension to submit an assessment can be granted by the trainer/assessor.  Evidence of the compelling and compassionate circumstances must be provided together with your request for an extension to submit your assessment work.

☐The request for an extension to submit your assessment work must be made before the due date.

☐ I do require reasonable adjustment

☐I do not require reasonable adjustment

☐I confirm that the purpose and procedures of this assessment task has been clearly explained to me.

☐I confirm that I have been consulted about any special needs I might have in relation to the assessment process.

☐ I confirm that the criteria used for this assessment has been discussed with me, as have the consequences and possible outcomes of this assessment.

☐I confirm I have accessed and understand the assessment information as provided in the Training Organisation’s Student Handbook.

☐I confirm I have been given fair notice of the date, time, venue and/or other arrangements for this assessment.

☐I confirm that I am ready for assessment.

Student Name: ______________________________________

Student Signature: ___________________________________

• Skills Test

·         This assessment task is a skills test.

·         You are required tolead strategic transformation in this assessment task.

·         You will receive your feedback within two (2)weeks,and you will be notified by your trainer/assessor when your results are available.

·         You must attempt all activities of the project for your trainer/assessor to assess your competence in this assessment task.

• This skill test is untimed and is conducted as an open book assessment (this means you are able to refer to your textbook or other learner materials during the test).
• You will be assessed independently on this assessment task.
• No marks or grades are allocated for this assessment task. The outcome of the task will be Satisfactory or Not Satisfactory.
• As you complete this assessment task, you are predominately demonstrating your skills, techniques and knowledge to your trainer/assessor.
• Your trainer/assessor may ask you relevant questions during this assessment task

• Where a student’s answers are deemed not satisfactory after the first attempt, a resubmission attempt will be allowed.
• The student may speak to their trainer/assessor if they have any difficulty in completing this task and require reasonable adjustments.
• For more information, please refer to the Training Organisation’sStudent Handbook.

• This assessment task may be completed in:

☐a classroom

☐learning management system (i.e. Moodle),

☐workplace,

☐simulated work environment,

☐or an independent learning environment.

• Your Trainer/Assessor will provide you with further information regarding the location for completing this assessment task.

·         Skillstolead a strategic business transformation for an organisation or large work area on at least one occasion.

·         Skills to prepare to provide strategic leadership during a business change process

·         Skills to review strategic outcomes and incorporate feedback into leadership style..

·         To ensure your responses are satisfactory you should consult a range of learning resources and other information such as handouts, textbooks, learner resources etc.

·         Your writing must be concise, to the point, not provide irrelevant information and according to the word limit given.

·         You must write your responses in your own words.

·         You will be required to complete all parts of this assessment task.

·         Online environment

·         Simulated environment/ Classroom environment

·         Workplace environment

This assessment task will be completed in an online environment prepared by your training organisation.

All required resourcesto complete the assessment task will be discussed with the student before they commence the assessment. The online environment is very much like a learning environment where a student is able to practice, use and operate appropriate industrial equipment, techniques, practices under realistic workplace conditions.

Requirements for the onlineassessmentenvironment

The trainer/assessor will ensure that the onlineassessmentenvironment is set upto complete this assessment task.

The online environment consists of:

• A learning management system where the student will be required to complete their job-related tasks and activities
• The standard operating/workplace procedures related to the tasks and activities.
• The trainer/assessor will provide the student with assistance throughout the assessment activity.

The online environment must meet the following criteria:

Resources, tools, and equipment requirements

The following resources, tools and equipment required to complete the assessment task will be discussed with the student before they commence the assessment:

·         Workplace personnel/stakeholders to participate in the questioning session requires active participation in a range of creative thinking activities

o    Please refer to the roles and responsibilities section for more information

o    This should be organised by the training organisation either via, LMS, telephone conferences, video conferencing or anything of a similar nature

·         legislation, regulations and codes of practice relevant to business strategic change

·         workplace plans, mission statements, policies and procedures for strategic change.

Online assessment scenario 

You are required to manage resources according to analyse and lead organisational transformation and learning for strategic outcomes. You are required to read and understand a predetermined issue and/or situation and participate ina number ofassessment activities.

The following are the goals and objectives to complete this assessment task:

·         Prepare to undertake strategic change

·         Identify personal responsibilities in strategic transformation process according to task objectives

·         Develop strategic change strategy in collaboration with relevant stakeholders

·         Brief internal and external stakeholders of strategic change processes and intended outcomes

·         Establish communication channels for organisational personnel to contact management

·         Lead strategic change

·         Analyse and confirm capacity and competence of relevant individuals to contribute to change processes and plans

·         Identify and resolve risks in change management process

·         Develop learning and communication processes for addressing problems and risks arising during organisational change

·         Make changes to change management process according to risks and inform stakeholders of updates

·         Review strategic outcomes

·         Analyse impacts of leadership on change management process using self-reflection

·         Seek feedback on leadership during change management process from staff

·         Apply feedback to leadership style

A supervisor will be assigned to you by your training organisation. The supervisor can answer your questions related to understanding the requirements associated with the assessment task. The supervisor will act according to job role and responsibilities.

The supervisor can be your trainer or assessor or a different trainer or assessor or a staff member (including mentors) from the training organisation.

Roles and responsibilities

As part of your job role, you have the following job responsibilities:

·         Develops insights from experience to improve personal performance

·         Sources, evaluates and critiques ideas and information from a range of complex texts to assist with decisions, choices and to manage organisational requirements

·         Researches and prepares plans for relevant stakeholders incorporating appropriate vocabulary, grammatical structure and conventions

·         Expresses opinions and information and responds to other people’s views using language appropriate to audience

·         Identifies impact of own behaviour on others, reflecting on personal strengths and limitations and implementing strategies to regulate behaviour

·         Adapts personal communication style to build a positive working relationship and show respect for the opinions, values and particular needs of others

·         Develops plans to manage complex activities with strategic implications that involve a range of personnel with diverse skills, knowledge and experience

·         Systematically gathers and analyses relevant information and evaluates options to inform decisions with the potential to affect organisational outcomes

Task requirements

This assessment task requires you to analyse and lead organisational transformation and learning for strategic outcomes. The assessment activities are mentioned within the assessment task.

This assessment task will be completed in a simulated environment prepared by your training organisation.

The simulated environment will provide you with all the required resources (such as the equipment and participants, etc.) to complete the assessment task. The simulated environment is very much like a learning environment where a student is able to practice, use and operate appropriate industrial equipment, techniques, practices under realistic workplace conditions.

Requirements for the simulated assessment environment

The trainer/assessor will ensure that the simulated assessment environment is sufficient to complete this assessment task.

The simulated environment consists of:

• The training organisation as the workplace where the student will be required to complete their job-related tasks and activities
• The standard operating/workplace procedures related to the training organisation
• The trainer/assessor will provide the student with assistance throughout the assessment activity.

The simulated environment must meet the following criteria:

Resources, tools, and equipment requirements

The following resources, tools and equipment will be made available by the training organisation at the simulated workplace to complete this assessment task:

·         Workplace personnel/stakeholders to participate in the questioning session requires active participation in a range of creative thinking activities

o    Please refer to the roles and responsibilities section for more information

·         legislation, regulations and codes of practice relevant to business strategic change

·         workplace plans, mission statements, policies and procedures for strategic change.

Simulated assessment scenario 

You are required to manage resources according to analyse and lead organisational transformation and learning for strategic outcomes. You are required to read and understand a predetermined issue and/or situation and participate ina number ofassessment activities.

The following are the goals and objectives to complete this assessment task:

·         Prepare to undertake strategic change

·         Identify personal responsibilities in strategic transformation process according to task objectives

·         Develop strategic change strategy in collaboration with relevant stakeholders

·         Brief internal and external stakeholders of strategic change processes and intended outcomes

·         Establish communication channels for organisational personnel to contact management

·         Lead strategic change

·         Analyse and confirm capacity and competence of relevant individuals to contribute to change processes and plans

·         Identify and resolve risks in change management process

·         Develop learning and communication processes for addressing problems and risks arising during organisational change

·         Make changes to change management process according to risks and inform stakeholders of updates

·         Review strategic outcomes

·         Analyse impacts of leadership on change management process using self-reflection

·         Seek feedback on leadership during change management process from staff

·         Apply feedback to leadership style

A supervisor will be assigned to you by your training organisation. The supervisor can answer your questions related to understanding the requirements associated with the assessment task. The supervisor will act according to job role and responsibilities.

The supervisor can be your trainer or assessor or a different trainer or assessor or a staff member (including mentors) from the training organisation.

Roles and responsibilities

As part of your job role, you have the following job responsibilities:

·         Develops insights from experience to improve personal performance

·         Sources, evaluates and critiques ideas and information from a range of complex texts to assist with decisions, choices and to manage organisational requirements

·         Researches and prepares plans for relevant stakeholders incorporating appropriate vocabulary, grammatical structure and conventions

·         Expresses opinions and information and responds to other people’s views using language appropriate to audience

·         Identifies impact of own behaviour on others, reflecting on personal strengths and limitations and implementing strategies to regulate behaviour

·         Adapts personal communication style to build a positive working relationship and show respect for the opinions, values and particular needs of others

·         Develops plans to manage complex activities with strategic implications that involve a range of personnel with diverse skills, knowledge and experience

·         Systematically gathers and analyses relevant information and evaluates options to inform decisions with the potential to affect organisational outcomes

Task requirements

This assessment task requires you to analyse and lead organisational transformation and learning for strategic outcomes. The assessment activities are mentioned within the assessment task.

This assessment task will be completed in your workplace.

The requirements for the workplace environment

The assessment task can be completed in the workplace if the student is currently working or has access to a workplace meeting the assessment criteria.

The workplace must meet the following criteria:

Resources, tools, and equipment requirements

The following resources, tools and equipment must be available at the workplace to complete this assessment task:

·         Workplace personnel/stakeholders to participate in the questioning session requires active participation in a range of creative thinking activities

o    Please refer to the roles and responsibilities section for more information

·         legislation, regulations and codes of practice relevant to business strategic change

·         workplace plans, mission statements, policies and procedures for strategic change.

Workplace scenario 

You are required to manage resources according to analyse and lead organisational transformation and learning for strategic outcomes. You are required to read and understand a predetermined issue and/or situation and participate ina number ofassessment activities.

The following are the goals and objectives to complete this assessment task:

·         Prepare to undertake strategic change

·         Identify personal responsibilities in strategic transformation process according to task objectives

·         Develop strategic change strategy in collaboration with relevant stakeholders

·         Brief internal and external stakeholders of strategic change processes and intended outcomes

·         Establish communication channels for organisational personnel to contact management

·         Lead strategic change

·         Analyse and confirm capacity and competence of relevant individuals to contribute to change processes and plans

·         Identify and resolve risks in change management process

·         Develop learning and communication processes for addressing problems and risks arising during organisational change

·         Make changes to change management process according to risks and inform stakeholders of updates

·         Review strategic outcomes

·         Analyse impacts of leadership on change management process using self-reflection

·         Seek feedback on leadership during change management process from staff

·         Apply feedback to leadership style

A supervisor will be assigned to you by your training organisation. The supervisor can answer your questions related to understanding the requirements associated with the assessment task. The supervisor will act according to job role and responsibilities.

The supervisor can be your trainer or assessor or a different trainer or assessor or a staff member (including mentors) from the training organisation.

Roles and responsibilities

As part of your job role, you have the following job responsibilities:

·         Develops insights from experience to improve personal performance

·         Sources, evaluates and critiques ideas and information from a range of complex texts to assist with decisions, choices and to manage organisational requirements

·         Researches and prepares plans for relevant stakeholders incorporating appropriate vocabulary, grammatical structure and conventions

·         Expresses opinions and information and responds to other people’s views using language appropriate to audience

·         Identifies impact of own behaviour on others, reflecting on personal strengths and limitations and implementing strategies to regulate behaviour

·         Adapts personal communication style to build a positive working relationship and show respect for the opinions, values and particular needs of others

·         Develops plans to manage complex activities with strategic implications that involve a range of personnel with diverse skills, knowledge and experience

·         Systematically gathers and analyses relevant information and evaluates options to inform decisions with the potential to affect organisational outcomes

Task requirements

This assessment task requires you to analyse and lead organisational transformation and learning for strategic outcomes. The assessment activities are mentioned within the assessment task.

Company details:

Company name: Online Media Solutions, Pty. Ltd

Company address: 2/10 Lawn court, Craigieburn, 3064, VIC

Mission

• Provide best-in-class design services
• Make a positive impact on our customer businesses
• Be respected and admired by peers

Our vision

To provide best-in-class web design and development services in a simple, effective, and cost-effective manner to the target audience.

Goals and objectives

The goals and objectives of Online Media Solutions are as follow:

• To create a company whose primary goal is to exceed customer expectations.
• To develop a comprehensive and high-quality portfolio
• To create a company whose primary goal is to exceed customer’s expectations

Keys to Success

• We will offer quality web services to small businesses and institutions at affordable prices.
• To build and tailor our services to small businesses.
• Positioning as a viable solution alternate to more established brands

Services

We currently offer the followingservices to our clients:

• Interface and Web Design
• Graphics design
• Website development
• Domain and web hosting
• Video editing
• Blog development
• Search engine optimization
• E-commerce

Values

●      Quality service to our clients

●      Integrity & Accountability

●      Reliability

●      Quality

●      Innovation

●      Respect

Organizational structure and expertise

The foundation team has 30 team members. The business has three (3) departments:

●      IT department

●      Marketing department

●      Sales department

The finance and human resource work are outsourced.

All three (3) departments are managed by Managers who are experienced and experts in commercial web development and business-to-business sales. Further, the team members are well-experienced and have years of experience working for MNCs.

All the departmental managers report to the Operations.

Business model

“Online Media Solutions” is a full-service web solutions provider for businesses. The company offers services through the mode of its B2B engagements.

B2B services:

“Online Media Solutions” service portfolio includes Web Design, Graphics design, Website development, Domain and web hosting, 2d & 3d animation, Blog development, Search engine optimisation and E-commerce. The project cost will be estimated by the appropriate number of hours needed to complete the project.

The sales team will aggressively track prospective clients and sell the services provided for businesses.

Operational model and strategies

B2B engagements

Lead generation – Lead generation refers to creating and generating prospective consumer interest or inquiry into a business’s products or services. This will be done by building a database of prospective customers using social networks, business listings, internet search etc.

Sales pitch – A sales pitch is a line of talk that attempts to persuade someone or something with a planned sales presentation strategy of a product or service designed to initiate and close a product and service sale. Sales professionals prepare and give a sales pitch using the following methods:

• Face to face meetings
• E-mailing marketing contacts from the leads

The growth of the web and graphics design industry is huge. Over the last five years, it has grown almost by 30%. The web has become a tool for communicating, interaction and the growth of businesses.

Existing situation

‘Online Media Solutions’ has successfully established itself in the web development and marketing industry with signs of rising further.

‘Online Media Solutions’ implemented a system for cost reduction that reduced the project costs dramatically and helped us offer quality services at reduced costs.

We targeted the small businesses, assessed their needs and provided them with quality services at reduced costs.

Existing customers

The company focuses on small businesses and institutions that are looking to develop or upgrade their web presence.

Our service brings onboard any small business that needs an internet presence, but we concentrate more on those that need more details about their operations online.

Such companies most likely go for all or some of the following services:

•          A shopping cart or e-commerce.

•          Dynamic features and content.

•          Aggressive marketing of products online.

Market opportunity 

Opportunity

‘Online Media Solutions’ has successfully ventured into B2B engagements. Based on the analysis conducted, the organisation sees exponential growth in developing B2C products and selling them to customers.

These products include:

• Web templates
• CMS templates
• Graphic templates
  • Brochure
  • Flyers
  • Business cards
• Logo templates

Solution

We will target the develop quality products specified above and sell them to the end-users at reduced costs using the existing systems to reduce cost.

SWOT analysis

Strengths

• Experience team
• Market demand
• Known market

Weaknesses

• Highly competitive market
• Low margin

Opportunity 

• B2C engagement to sell web-based products

Threats 

• Price wars
• Market share of existing players

Competitor analysis

‘Online Media Solutions’ has an advantage over its competitors as there are not many competitors in the market that provide the products at such a reasonable cost.

Further, the organisation has a very good reputation in the market and well-established links that will help them venture into the B2C segment and successfully conduct its operations.

Target market segment strategy

We will focus our marketing efforts on attracting end-users and small businesses. We reached this decision after careful market analysis and identifying the needs of this market segment.

Marketing objectives

•          To generate 60-70% revenue from small businesses and institutions

•          To increase brand awareness in the market

•          To generate 20-30% revenue from the new market segment (B2C engagements)

Pricing Strategy

Online Media Solutions will establish a pricing system to guide our clients on the nature of the services and the corresponding prices. Since we will be dealing with a market segment that tries to reduce costs, we will charge our services on an hourly basis. It will make the clients understand the services that will most likely cost them more.

Expected costs,profitsand sales

As the organisational pricing strategy, Online Media Solutions will charge for itsproducts and services on an hourly basis.

Following are the expected costs associated with the production and delivery of its products and services:

•          Expected costs for its products and services:

o    Labour cost: $35/hour

o    Indirect costs: $40/hour

•          Net-profit targets: 35%

•          Expected time to develop its products: 10-15 hours.

“Online Media Solutions” is a full-service web solutions provider for businesses. The company offers services through the mode of its B2B engagements.

“Online Media Solutions” further want to venture into B2C engagement by selling its products. The products that the business will develop and sell to the end-users include:

• Web templates
• CMS templates
• Graphic templates
  • Brochure
  • Flyers
  • Business cards
• Logo templates

B2C Products

“Online Media Solutions” product portfolio includes Web Templates, CMS Templates, Graphics Templates, Brochures, Flyers, Business cards and Animated logo templates. The prices are typically listed on the online shop where customers can either take monthly subscription or pay per download as per need.

The business will have a database that will act as the repository for all the products.

Budget requirements for operating B2B engagements

Operational model and strategies

The business will focus on B2C engagements along with the existing B2B engagements.

B2C engagements

The B2C engagement is primarily done through a dedicated online shop where customers can browse through the repository, select designs or templates or download. The steps in the process are as follow:

Key strategic metrics

• Price
• Quality
• Network
• Service
• Relationship g
• Customer-centric goals

Strategic initiatives

• Attractive portfolio
• Aggressive marketing
• Excellent service
• Service
• Relationship
• Customer-centric goals

The organisation’s risk management plan is prepared in accordance with the ISO 31000 risk management framework.

Purpose of the Risk Management plan

The purpose of the risk management plan is to allow Online Media Solutions to identify and record potential risks.

The plan also allows mitigation strategies to be developed and tracked.

Risk strategy

‘In order to ensure that risks are identified in a consistent manner across the organisation, a “Risk Assessment Model” will be applied. This will rank the risks in priority order, and those risks considered important to track will be recorded on the “Summary of Risks”. Mitigation strategies will be developed, recorded and monitored on a monthly basis by the Operations Manager.  If new major risks are identified, these shall be recorded.  The “Summary of Risks” will be reported to the board on a weekly monthly basis.

The following diagram represents the process to be followed:

Risk matrix to be used:

The following risk matrix should be used to determine the priority of risks.

Participants/stakeholders (IT Manager, Marketing Manager and Sales Manager)

• The trainer/assessor will allocate the role of the above-given stakeholders to the students/staff members.
• The participants of the meeting will collaborate with the student to develop a strategic change strategy.
• The discussion will be conducted on the key topics of discussion given in ‘Template 1 – Strategic change strategy’.
• The participants will provide feedback, opinions or views on the key topics of discussion.

Student (Operations Manager)

• Express opinions and information on the key topics of discussion given in ‘Template 1 – Strategic change strategy’and respond to other people’s views using language appropriate to the audience.
• Adapt personal communication style to build a positive working relationship and show respect for the opinions, values and particular needs of the participants

Online Media Solution is a marketing and web development business. It is a web service industry that offers nice and efficient services to institutions and small businesses. It is based on B2B model, Online media solution provides solutions related to e-commerce and web sales. Online Media Solution provides services like Graphics design,

Domain and web hosting, blog development, etc. And now the company is looking forward to changing its strategic plans by trying to cover the B2C model with the B2B model. By providing services like CMS templates, graphic templates, logo templates, etc.

Project Sponsor/Operations Manager responsibilities

I have to identify my responsibilities in this transformation and make a strategic change by collaborating with the departmental managers.

Confirm and analyze the competence and capacity of individuals who can contribute to the changed plans and process (Tarigan, 2020).

Briefly explain the strategic changes process to the external and internal stakeholders.

Make changes in the strategies according to the potential risk and as per the suggestions of the stakeholders.

Review the outcomes of the strategy and provide feedback in leadership style (Tarigan, 2020).

Change Objectives and Principles

To capture the market which is based on the B2C model

To offer the quality of web products directly to the customer.

Tailor and build services directly to the customers.

To maintain a high-quality portfolio.

To provide web-based products to the customers at low and affordable costs.

Venture into B2C market and identify the main needs of the market (Sonenshein & Dholakia, 2012).

Change Plan Elements

The company sees exponential growth in B2C products and is now targeting this market to sell its products.

The company will sell its services and products on an hourly basis.

Want to sell products like WEB templates, business cards, flyers, graphic templates, etc

The company will establish a pricing system to guide the clients about the nature of services and prices.

Customers can buy their products through online shop.

The rationale for the change

Increase brand awareness and popularity

Generate high revenue

Generate approx. 30% revenue from the B2C segment

To meet the net profit targets for the company.

Key Stakeholder Analysis

According to the stakeholder analysis, there are signs for the company to rise.

There are opportunities for the company to penetrate the B2C segment.

According to them, there is a need to build strategies to compete in this highly competitive market.

Communication channels for organizational personnel to contact management

There can be various channels for communication channels like:

Video conferencing

E-mails

Phone calls

Messages

Formal interviews (Sonenshein & Dholakia, 2012).

Identify Change Elements

Focusing on B2C engagements

Generating an online shop for the customers so that they can select required services from it.

Provide services to the web templates, graphic templates, Anirnated logo templates.

The company will develop a database that will serve as a product repository.

Develop a Change Plan

There is a requirement to develop a change plan because the company needs to identify things like:

Existing situation

Market Opportunity

Market segment strategy

Pricing strategy, etc.

Evaluation

The company has identified a performance area in the B2B segment and now the company is focusing to expand them in it accordingly.

Stakeholders have to collect the required information related to the task assigned to them.

The company will provide web-based services to the customers at a low cost.

Comments:

We will have to focus on the emerging needs of the market and according to it design our products. And before the there is a need to calculate some statical data related to the products that we are going to launch.

We will have to search for the strategies and identify the potential risks involved in the task.

From- Operational manager

Date: 12/07/2022

Sir,

This e-mail is to inform, you all that we have developed a strategic plan as per the new changes that we are going to make in the business.

As you all know that we are going to expand our self in B2B sector as well. So for that, we have assigned you the task that you need to perform.

You can share your valuable suggestions related to this process and can provide your feedback or any recommended changes.

Everyone is not comfortable with the changes

Medium

Delay in the implication of plan

3

Important

Have to invest in some new technologies

Medium

3.5

Important

Research the technology well and then only invest in it.

Low

To ensure who is ready to

3.5

Important

Risk related to budgeting

High

4

Normal

Misalignment in goals related to the project.

Low

3

Important

Misalignment in goals related to the project.

Provide them with proper training for whoever is performing this task.

Use face-to-face communication with everyone to discuss it so that the mistakes can be pointed out (Miller & Barbour 2014).

Risk related to budgeting

Provide them all the assistance and information related to the financial situation like notes, infographics, etc. This can be done through meetings or by sending any related document.

Have to ensure the commitments from stakeholders

Have to use communication skills to convince them and should get proper training for it.

Have to invest in some new technologies

Conduct research and go for a detailed discussion regarding this matter and proper training arrange workshops for the employees (Miller & Barbour 2014).

Everyone is not comfortable with the changes

Use communication skills and active listening; provide them training related to emotional intelligence so that they can control this attitude of being nervous.

Provide them training if required.

Online Media Solution is a marketing and web development business. It is a web service industry that offers nice and efficient services to institutions and small businesses. It is based on B2B model, Online media solution provides solutions related to e-commerce and web sales. Online Media Solution provides services like Graphics design,

Domain and web hosting, blog development, etc. And now the company is looking forward to changing its strategic plans by trying to cover the B2C model with the B2B model. By providing services like CMS templates, graphic templates, logo templates, etc.

Project Sponsor/Operations Manager responsibilities

I have to identify my responsibilities in this transformation and make a strategic change by collaborating with the departmental managers.

Confirm and analyze the competence and capacity of individuals who can contribute to the changed plans and process.

Briefly explain the strategic changes process to the external and internal stakeholders.

Make changes in the strategies according to the potential risk and as per the suggestions of the stakeholders.

Review the outcomes of the strategy and provide feedback in leadership style.

Change Objectives and Principles

To capture the market which is based on the B2C model

To offer the quality of web products directly to the customer.

Tailor and build services directly to the customers.

To maintain a high-quality portfolio.

To provide web-based products to the customers at low and affordable costs.

Venture into B2C market and identify the main needs of the market (Ozguler, et al., 2016).

Change Plan Elements

We will have to convince the stakeholders

Look for the problems related to budgeting

Research for nice and efficient technologies

Assist while making a goal and remove misalignment.

The rationale for the change

To ensure that everybody shows their participation in the project with great efficiency.

To ensure that the technology that we will be going to use is sufficient enough.

To solve the matter of misalignment in budgeting

To ensure that the targeted goals are sufficient to meet the requirement of the project (Ozguler, et al., 2016).

Key Stakeholder Analysis

There are opportunities for the company to penetrate the B2C segment.

According to them, there is a need to build strategies to compete in this highly competitive market.

Communication channels for organizational personnel to contact management

There can be various channels for communication channels like:

Video conferencing

E-mails

Phone calls

Messages

Formal interviews.

Identify Change Elements

Look for managing risk elements

Look for division of work properly so that it could be completed with great efficiency.

Provide proper training to the employees if required.

Develop a Change Plan

There is a requirement to develop a change plan because the company needs to identify things like:

Existing situation

Ensure compatibility between employees

Manage Market segment strategy

Pricing strategy, goal alignment, etc.

Evaluation

There is a need to look for risk management and planning, to ensure efficient and satisfactory work in the company. For this, we will have to undertake various actions related to budget planning, alignment of goals, investing in proper technology, etc.

Comments:

We will have to focus on the emerging needs of the company and its employees. And to do this we have to set a plan for it.

We will have to implement the strategies so that the work could be completed efficiently.

From – Operational manager

Date – 13/07/2022

Sub – Updated strategic plan

Hello,

This e-mail is to inform you all that to remove the risk factors evolved in the new project, have developed and updated a strategic plan that is attached with the e-mail so, you can go through it.

And can suggest any required changes.

They work in four major directions and i.e. Stimulation, inspiration, positive influence, valuing the individual (Zell, et al., 2020).

Posses good communication and understanding skills.

Understand the roles and responsibilities required of the job.

Try to focus on continuous improvement for improving self-efficiency.

Weaknesses:

Should focus on time management

Try to become more innovative and creative.

Should focus on emotional intelligence (Zell, et al., 2020).

Need to focus on improving time management

Should undertake some training to develop some innovative and creative thinking and skills.

Name: Jack

Position: IT Manager

You are a good and supportive leader, always guiding and motivating us with our work but sometimes I think that you should be a bit flexible while making decisions and sometimes need to communicate more effectively.

Do I serve as a positive role model? 

Yes, as you are punctual and dedicated to your work, it motivates us all to adopt these qualities from you. You always treat everybody equally and try to maintain transparency in the company.

What are the key areas that I can improve in my leadership style?

I think that you need to work on emotional intelligence because sometimes as an observer I have observed that some activities in the workplace effects you very much and due to this sometimes your decision-making process also gets impacted.

Name: Leo

Position: Marketing Manager

Your leadership style is effective because the decisions you make have always generated a positive impact on the working environment, you always help other people achieve their personal and professional goals and arrange proper training sessions for them whenever required.

Do I serve as a positive role model? 

Yes, you do serve as a positive role model we get inspired by you by seeing your dedication and work towards the organization.

But sometimes I think that somewhere you lack time management and it is very important for you to take care so that you can increase your efficiency up to an extinct.

Rather than this, you are a cooperative and supportive leader.

What are the key areas that I can improve in my personal leadership style?

You need to focus on time management because somewhere it is affecting your personal and professional life due to which sometimes you get annoyed of the work and this leads to a decrease in your efficiency.

Feedback session: Staff member 3

Name: Jackson

Position: Sales Manager

You are a good and supportive leader, always guide and motivate us with our work and arrange proper training sessions for employees whenever required. but sometimes I think that you should be a bit flexible while making decisions and sometimes need to communicate more effectively.

Do I serve as a positive role model? 

Yes, you do serve as a positive role model, you are punctual and dedicated towards your work, and you are a cooperative and supportive leader, but sometimes I have noticed that your techniques are not that innovative so I will suggest you focus on developing your innovative and creative approach.

What are the key areas in that I can improve my leadership style?

Should focus on developing some innovative and creative approaches to deal with the problems and circumstances of the company. And this will increase your working efficiency.

And will help you in becoming a better version of yourself.

Time management

For this, I will have to focus on auditing my time

After this, I will have to identify a deep zone for focus

I will have to observe my task thoroughly and write them down on paper.

And according to the time need to prioritize it. S that I can finish my entire task within that timeframe.

And initially, I think I need to attend some training sessions for this.

Develop an innovative and creative approach

For this, I need to develop the habit of open communication

I will have to generate a willingness towards experimenting with something (Černe, et al., 2013).

and have to focus on some innovative strategies,

Read some case studies to develop my thinking skills

And should encourage brainstorming (Černe, et al., 2013).

Should focus on emotional intelligence

For this, I need to control my impulsive actions,

I will have to express my ideas and approach openly with everyone (Kotsou, et al., 2019).

Have to focus on some productive arguments and need to focus on social skills

And with all this, I need to attend some training sessions (Kotsou, et al., 2019).

(Comment and feedback to students)

·         Discuss the competence requirements and roles and responsibilities

·         Assess their competence and identify two (2) learning requirements based on the competence gaps.