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Develop a Marketing Plan

Question 1
A Nature Care Products based company in Australia, industrial and traded Eco-friendly, good and superior attractiveness skincare products. This is recognized for increasing healthy-looking skin at the request of consumers as these products are finished with natural components. This corporation Association Construction is The Operational supervisor, sales administrator, client sales officers, and Management operate associates.
Its organizational objectives are to be a leader and visionary in ordinary, eco-friendly cosmetics, Evolve the superlative staff, and be a high-performance profitable occupational.

Question 2
A strategic Alliance to develop into an innovative marketplace, advance its product line, or grow an authority concluded a participant. The preparation permits dual industries to exertion toward a mutual goal that resolves profit for equal companies.
Spotify and Uber are examples of strategic Alliances between two establishments. Through this cooperation, these two firms, collective their client’s corruption as they proposal Uber outings to revenue controller of the high-fidelity (Lin, et al.,2015).

Question 3
The Ansoff matrix helps vendors recognize the prospects to produce income for a corporate over emerging innovative products and facilities or beating into the original marketplaces. Sometimes its identified as the Product-Market Matrix. This makes effort on the progress and expansion; it is single of the most commonly used promotion representations.
It is used to estimate prospects for the establishments to raise their sales over presentation different mixtures for the innovative marketplaces against products and facilities as marketing progress and infiltration of the marketplace.

Question 4
The takeover can help to eradicate the barriers for inflowing innovative marketplaces for the firm attractive concluded alternative although at a similar period generous such protected access for appreciating measure economies. This permits the acquirer to arrive at an innovative marketplace without enchanting on any additional period, currency, and hazard. The industries whichever produce naturally or by achievement and unions.
They consume probably to generate frequent opportunities as they grow the market portion of the establishment for the advertising prospects.

Question 5
The Key information is:
1. History of the business – Exploring the majors and organization of the permission along with persons who drive be supportive your corporate must offer you through some understanding on the franchise’s nation.
2. Level of the Investment – All the permit corporations will aspect by your liquid wealth as properties to obligations, and your remaining value.
3. Training and support – Permanently express with present franchise proprietors in the organization and acquire from their knowledge.

Question 6
A company can use the Establishment of an innovative corporate as continuously Concentration on the essential creation, operate presentation tools that best effort do for you, stay accurate to who you are, instrument an idea of achievement, and then work out it. Growing the sales and marketplace share is the best example of a marketing opportunity.

Question 7
A marketing opportunity is a capable sales principal who a sales team members evaluations and recognize as somebody in the probable necessity of a product or facility. The two Advertising Opportunities contain Recognizing or meeting the client’s desires, and evaluating the business viewpoint.

Question 8
The product life cycle is an important instrument for vendors, organizations, and inventors comparable. It stipulates four specific stages of a product’s lifetime and proposals direction for emerging policies to variety the greatest use of person stages.
The four stages are:
1. Market Overview and development – It includes all the actions that businesses assume to encourage, retail, and allocate that facility or products.
2. Growth of Market – It is growth in the number of persons who purchase a specific product or package, or the number of goods.
3. Maturity of Market – A mature market is the single wherever balance happens and about a deficiency of alteration or revolution.
4. Decline of the market – Once the sales are reducing as the innovative desires have contracted or extra other invention has transformed (Stark, et al.,2020).

Question 9
It the Importance of considering the mix of marketing supports to recognize what your products and facilities can propose to your clients. It supports to idea of an effective invention contribution. It can assist with scheduling, emerging, and executing operative advertising policies. It benefits industries’ type usage of their assets and it evades needless prices.

Question 10
The Key Factors to consider when pricing the products and services:
1. Costs – The Initial and principal you want to be economically knowledgeable. Earlier you established the pricing, exertion available the budgets elaborate with successively you are corporate.
2. Customers – To identify what your regulars need for your products and facilities.
3. Competitors – It is one of the main periods you can spring yourself authorization to prepare a slight contestant inquisitive.
4. Profit – It is the economic advantage appreciated once income produced from a commercial action surpasses the expenditures, and price or outlays.

Question 11
A price that is moreover low-slung might not produce sufficient curiosity or consume adequate of an edge for the profit.
The two kinds of Pricing strategies are Value-based pricing and Budget pricing.

Question 12
The Two types of promotional strategies are:
1. Social media promotion such sites as Facebook, and Goggle+ proposal corporations a technique to encourage products and facilities.
2. Causes and charity encouraging the goods or products although supportive of origin can be an operative advertising approach (Lee, et al.,2021).

Question 13
The three common distribution strategies are:
1. Distribution of Intensive.
2. Distribution of selective.
3. Distribution of Exclusive.

Question 14
The business chooses an undifferentiated marketing strategy because it provides several advantages to all the firms that it provides a greater market, also reduces the design and expenditures of management, and also generates better growth and revenue for the market (Bondarenko, et al., 2019).

Question 15
Firms will use the concentrated marketing strategy because it benefits the firms from the lower finances, and it also identifies the number of potential customers which helps to develop efficient and successful products that will meet the needs of all the customers (İpek, et al., 2020).

Question 16
The process by which marketing strategies and marketing mix can align with the organizational objectives include that it improves the sales target, customer loyalty will also be established. The steps included in the process are defined –
1. Marketing strategy for quantifiable objectives to achieve (İpek, et al., 2020).
2. Make a list of particular KPIs to measure the performance of employees which helps to achieve objectives, and to keep track of the promotional strategies.
3. Company targets will be integrated with the organizational objectives and long-term plans.

Question 17
For ensuring that marketing strategies are aligned with the legal and ethical requirements, marketing mix and their strategies must follow the legal requirements and legislation and conduct a meeting with the legal advisor of the company which will improve the performance and legal advisor can be advocate and consultant manager (Slootweg, et al., 2018).

Question 18
To ensure that marketing activities, marketing strategies, and the marketing mix are achievable in the organization by preparing the mission statement of organization which will be achieved and then analyze the situation as well as a marketing plan will be prepared which will be used in the situation and it includes all the different marketing strategies for the different range of products and services of Nature Care Products, also the PESTLE Analysis and SWOT Analysis will be prepared for the business. Controlling measures will be performed and identify the actual performance as well (Slootweg, et al., 2018).

Question 19
Five examples of legislation and regulations that apply to the marketing industry in Australia are as Fair Work Act, Australian Consumer Law, Copyright Infringement, False Advertising, and maintaining the Children’s privacy.

Assessment 2

NatureCare Products
Marketing Plan Briefing Report
Nature Care is an organization that is started in the year 1996 in the Brisbane city of Queensland Australia produces beauty care products for women and they use only herbals and natural resources in their products.
Market overview
Product -Based on the case study of the nature care products this has been very clear that the company has competitors in the market and because of this, they have to improve the quality of their product to increase their sales numbers (Chernev, 2020).
Company –As the company sales on their online websites are 20% and after that,the range of their customers is between 25-55 and as they want to increase their marketing level they have the budget around $150,00 for making a better level of marketing plan for the upcoming financial year (Chernev, 2020).
Industry and market -The motive of the company is to produce the highest level of productivity in the market and increase the range of the customer of japan. They also, follow the market trends to attract more customers to their brands such as environmental concern and the message for the environment as they are giving their products in the environment-friendly packaging and using the herbals resources for better future development.

SWOT analysis

⦁ These are the external factors that are created in increasing the market level of natural care products (Sumarwan, 2019).

⦁ As the organization is has a large amount of marketing level in the market and they are going to build their new branch in Japan.
⦁ this is the reason they want to implement the marketing plan to prepare the strategy to develop the range of the product in their market too.

⦁ there are external factors that can affect the company and those are japan people’s preferences and their choice is matter. Their health, diet, and skin are different from the people of Australia Threat
⦁ As the people of japan believe in natural things and they do not become friendly with the outer country people and their products.
PESTLE Analysis
Political Factor –they have made trading possible between both countries and avoided political issues.
Economic Factor – according to the japan GDP and their employment wages rate they have to hire the employees of japan based on this (Sumarwan, 2019).
Social Factors –they also have to handle the social issue and spread their message on the social media of japan by an advertisement about the company products (Sumarwan, 2019).
Technological Factors – techniques have been used in different ways to check and find out the new customers range in the international market of japan.
Marketing opportunities
⦁ The marketing opportunity of the nature care organization is to earn more profit by increasing the company sales from the online website by 20%
⦁ increase the retail out selling nature care products from 150 to more.
⦁ They want to increase the market share by 15% and with the help of this organization will be able to expand their business in the international market and implement new products.
⦁ Also, they want to increase the annual growth rate by 10% in the upcoming 3 years (Da Silva, et al., 2017).

Marketing Strategies
Marketing mix strategy- They want to produce eco-friendly goods to spread awareness in society.
Organizational strength – the marketing of the level of their products will be an increase in the market and people will be attracted to their products.
Opportunity – as they want to develop in japan market.
Ability – As they want to develop their annual growth by 10%, to achieve all this company has to make a better strategy for the organization’s development (Da Silva, et al., 2017).

Marketing tactics
As the organization is going to land their product into the international market and they have to deal with the members from another country. In the first month of the plan implementation, they have to develop the communication skills between both the countries and do marketing for products development.
The budget is maintained for the product launch based on their market value and the staff recruitment will hire from both host and the parent country for better and innovative ideas and coordination will help the company to expand their business in the international market.
Marketing performance
Nature care organizations as they want to develop their marketing performance for the better and the positive result and this they have to study the japan market and choice of their people for the better and innovative ideas.
Strategies to increase organizational expertise or resources to address gaps in currently capability and marketing objectives
As the company going to land in the international market they have to do the marketing of their products within the 1st week of the project start and till the 3rd week of the project implementation, the company has to complete their marketing plan for better results (Sumarwan, 2019).

Subject: marketing plan brief report
Good morning sir,
As our organization is going to implement their new project in the international market and because of this we have developed the marketing plan. I have been sending the file to you with this email please check the marketing plan and then approve it so that we start the process of the plan procedures.
Thank you best regards,
General manager

Assessment 3

Question 1
Marketing Plan
The company on which the marketing plan is prepared is Nature Care Products and which is located in Brisbane Australia, and the company is manufacturing and retailing eco-friendly skincare products the company is established to cater to the growing demand for skincare products that are prepared from natural ingredients.
⦁ The company has started its business in the year 1996.
⦁ The headquarters of Company Nature Care Products is situated in Brisbane Australia.
⦁ The company is dealing in skincare products.
⦁ The current range of products of Nature Care Products includes cleansing creams, multiprotection day moisturizing creams, and regenerating facial scrub.
⦁ Two major competitors of Nature Care Products include Botany and Jurilique.
⦁ Target customers of Nature Care Products include women of age 25 to 55 who are using skincare products manufactured from natural ingredients.
SWOT and PEST analyses
SWOT Analysis
⦁ Providing eco-friendly products manufactured with natural ingredients.
⦁ Increasing brand awareness.
⦁ Employee retention is high in the market.
⦁ Using different marketing strategies including social media platforms for the business (Gaitniece, et al., 2018). Weaknesses
⦁ The profit margin of the company is very low.
⦁ Shortage of raw materials.
⦁ Advertisement is not done properly of all the products and services.
⦁ Not maintaining good relations with customers.
⦁ Using social media platforms to increase brand awareness.
⦁ Increasing expansion in other countries (Benzaghta, et al., 2021).
⦁ People are becoming more skin conscious which leads to an increase in the demand for eco-friendly products in the market. Threats
⦁ Competitors are present in the market.
⦁ Many competitors have several product lines and they are targeting men’s skincare products manufactured from natural ingredients (Benzaghta, et al., 2021).
⦁ Restrictions on imports in other countries.

PEST Analysis
Political Factor – Issues of trade between countries, and restrictions imposed on imports and exports.
Economic Factor – Employment opportunities and labor laws are also followed in the organization, GDP per capita is increasing (Nandonde, et al., 2019).
Social Factors – Social factors include changes in demands, needs, and preferences of customers, increasing demand in health-conscious customers as well as they are preferring all the products manufactured from natural ingredients. Change in climate and weather is also affecting the demand and needs of products (Nandonde, et al., 2019).
Technological Factors –Technological factors include using updated and new technology, and targeting customers with the use of technology and social media platforms in the organization.
Marketing objectives
Marketing objectives of the nature care products include promoting the products and expanding the business in different areas, also worldwide. The company is focusing on increasing the market research which leads to increasing the performance of the business and analyzing the demands of customers(Gaitniece, et al., 2018).
Marketing Mix Strategies
Marketing mix strategies include –
1. Product mix strategy – It includes producing several line products for consumers and targeting different consumers by offering different products to women (Kalogiannidis, et al., 2020).
2. Price mix strategy – Price mix strategy includes offering affordable and reasonable prices to customers and providing the right information regarding prices to all the customers.
3. Place strategy – Place strategy includes providing products to all the consumers available at the right place, also the marketing team must research the location properly to sell their products to their consumers (Kalogiannidis, et al., 2020).
4. Promotion Strategy –Promotion strategy includes using social media platforms and the right marketing strategies to increase the number of customers.
Budget and projected profit and loss
Particulars Amount
Advertisement $10,000
Wages to staff members $20,000
Marketing Training $10,000
Marketing research $5,000
Promotion of products $8,000
Social media websites handlers $7,000
Contingency plan budget $10,000
Total $70,000
Implementation time frame
Implementation Time frameset for the company is for advertising products and services through television advertisement is 3 weeks.
For paid promotion, the time required is 1 month.
Achieving all the marketing objectives include increasing sales of the company by 10% in the next 2 months.
Marketing performance
Marketing tactics that will be used by the business for achieving their market performanceand achieving the marketing objectives include the sale of products through social media platforms and websites, and increasing brand awareness by social media promotion.
Question 2

Question 3
Email to CEO
Subject – Attaching the Presentation
Respected Sir,
Herein I am informing you that I have prepared a presentation and I want to present my presentation, and for the same, I want the details including the date, time and location of presenting the presentation. Also, you can provide me feedback so that if changes are required, we can make them in the marketing plan.
Thank you
Operations Manager
Nature Care Products
Question 4
Role Play – Presenting the Marketing Plan to CEO, Sales Manager, and External Consultant
CEO – Good Morning!
Operations Manager – Good Morning Sir
CEO – So what are you going to present today?
Operations Manager – Sir, today we are going to discuss the marketing plan and its components that are included in it.
CEO – Okay great, you can go ahead.
Operations Manager – Firstly, SWOT Analysis and PEST analysis has been conducted. In which all the internal and external factors will be considered of the organization such as what are the Political Factors, and what are Technological factors as well.
CEO – Okay great, also have you prepared any strategies and objectives to achieve?
Operations Manager – yes sir, objectives include increasing the market share by 10% in the next 3 months, as well as increasing sales of all the products and most importantly increasing the employee retention rate.
CEO – Okay great. And what is the budget you set for all the activities?
Operations Manager – Total budget is $70,000 and it includes all the expenses such as advertisement, and salaries to staff members, market research, marketing training.
CEO – Okay, it sounds good. Sales Manager and External Consultant if you want to give any feedback or want to say something as we can consider your input and feedback as important.
Operations Manager – Yes, sir.
Sales Manager –Sir, can I give some feedback?
Operations Manager – yes, you can.
Sales Manager – Sir, as you have prepared the budget and conducted the SWO Analysis as well as PEST Analysis, so from that we have identified that our competitors are increasing continuously. So, we need to focus on that and we can increase our market presence by targeting our customers through social media platforms, which helps to increase our audience, and most importantly we can increase our budget for advertisements and social media platforms.
Operations Manager – Okay great, we can consider your feedback. Thank You.
Question 5
Updated Marketing Plan
Budget and projected profit and loss
Particulars Amount
Advertisement $10,000
Salaries to staff members $20,000
Marketing Training $6,000
Marketing research $3,000
Promotion $8,000
Social media platforms $15,000
Contingency amount $9,000
Total $70,000

Question 6
Email to CEO
Subject – Attaching the Updated Marketing Plan
Respected Sir,
Herein I am informing you that after discussing in the meeting, I have made changes in the marketing plan, so please consider it and let me know if any further changes are required. I can welcome your feedback.
Thank You
Operations Manager
Nature Care Products

Benzaghta, M. A., Elwalda, A., Mousa, M. M., Erkan, I., & Rahman, M. (2021). SWOT analysis applications: An integrative literature review. Journal of Global Business Insights, 6(1), 55-73.
Bondarenko, V. A., Efremenko, I. N., & Larionov, V. A. (2019). Marketing strategy for hotel and tourist complex companies.
Chernev, A. (2020). The marketing plan handbook. Cerebellum Press.
Da Silva, E. C., & Las Casas, A. L. (2017). Sports marketing plan: an alternative framework for sports club. International Journal of Marketing Studies, 9(4), 15-28.
Gaitniece, E. (2018). Digital marketing performance evaluation methods. In CBU International Conference Proceedings… (Vol. 6, p. 135). Central Bohemia University.
İpek, İ. (2020). The relevance of international marketing strategy to emerging-market exporting firms: from a systematic review towards a conceptual framework. International Marketing Review.
Kalogiannidis, S., & Mavratzas, S. (2020). Impact of marketing mix strategies effective product development issues in MNCs/Retail. International Journal of Business Marketing and Management (IJBMM), 5(12), 118-125.
Lee, L., & Charles, V. (2021). The impact of consumers’ perceptions regarding the ethics of online retailers and promotional strategy on their repurchase intention. International Journal of Information Management, 57, 102264.
Lin, H., & Darnall, N. (2015). Strategic alliance formation and structural configuration. Journal of Business Ethics, 127(3), 549-564.
Nandonde, F. A. (2019). A PESTLE analysis of international retailing in the East African Community. Global Business and Organizational Excellence, 38(4), 54-61.
Sheth, J. (2021). New areas of research in marketing strategy, consumer behavior, and marketing analytics: the future is bright. Journal of Marketing Theory and Practice, 29(1), 3-12.
Slootweg, E., & Rowson, B. (2018). My generation: A review of marketing strategies on different age groups. Research in Hospitality Management, 8(2), 85-92.
Stark, J. (2020). Product Lifecycle Management (PLM). In Product lifecycle management (Volume 1) (pp. 1-33). Springer, Cham.
Sumarwan, U. (2019). PemasaranStrategik: Perspektifperilakukonsumen dan Marketing plan. PT Penerbit IPB Press.

BSBMKG609  Develop a Marketing Plan


Task 1

Business Name: Red rooster

Prepared by:

Student ID:

Date:12th March 20222

The marketing plan of the red rooster

Main address:,_New_South_Wales Australia

ABN:[ABN] ABN51008754096

ACN:[ACN] ACN 008 754 096

[Red Rooster] Marketing Plan Prepared: 12th march 2022]

Table of Contents

Marketing Plan Summary p.

The Business

The Future       


The Finances

The Business………………………………………………………………………………………………………………. p.

Business overview

S.W.O.T. analysis

S.W.O.T.activity sheet


Sales/marketing personnel

The Future………………………………………………………………………………………………………………… p.

Vision statement

Mission statement


TheMarket………………………………………………………………………………………………………………… p.

Unique selling position                

Your customers/clients               

Your comp etitors           


Markettar gets               

Environmental/industry analysis             

Marketing strategy       

Advertising & sales        

The Finances………………………………………………………………………………………………………………. p.


Expected sales                  

Marketing budget                            

Monitoring/measurement activities        

Supporting documentation……………………………………………………………………………………………. p.

Glossary…………………………………………………………………………………………………………………….. p.

Marketing Plan Summary

For the Red rooster company, the marketing plan has been developed. It is a document that lays out the efforts of marketing for the business in an upcoming time, it is generally a year. The marketing plan of the Red rooster outlines the various marketing strategies, advertising activities, promotional activities which are planned for the particular period. In the marketing plan, the SWOT analysis of the Red rooster is done in which some of the weaknesses and strengths of the red rooster are identified. Strategies are set for one year. Product and services have been developed to increase the sales of the Red rooster and the budget has been allocated for the particular task.

The roles and responsibilities are also analyzed in the marketing plan. Key customers and competitors are identified. Various strategies have also been developed to compete with the competitors. The Red rooster will do print media advertising and online advertising. The Sales strategy which will be used by the red rooster is the SPIN selling technique. The target market of the company is also analyzed. And to whom the services will be provided the most has been also analyzed. To the customers of Australia, the company is providing its services. The target market of the red rooster is divided into three segments. This segment is individual sit-down, individual takeaway, and groups (Bui, 2020).

The Business


Business Name: Red rooster

Business structure: Company


ABN: ABN51008754096


ACN: ACN 008 754 096


Business Location: Australia


Date established: 1972


Business owner(s): Founded by Peter Kailis. The current Owner is Marcus Samuelsson


Relevant owner experience: Organisation was established in 1972 and various facilities are provided by the origination in the more than 250+ restaurants in Australia

Products/services: All over Australia, the company provides one of the best quality of food.


The Future


Vision statement:


The vision of Red rooster is to expand business in Asia as well till 2025 and to the individuals provides the heady food services. The slogan of the red rooster is “you can’t get more iconic than RED rooster”



The short-term goals of the red rooster are to increase the revenue by June 2022 to 10%.

And the long-term, goal of the red rooster is to expand its business in most of Australia and its nearby countries (Bui, 2020).


The Market Target market:

To the customers of Australia, the company is providing its services. The target market of the red rooster is divided into three segments. This segment is individual sit-down, individual takeaway, and groups.


Marketing strategy:


With the help of the integrated marketing mix, the organization wants to enter the market. By creating the marketing strategy, it will help to create customer awareness regarding the red rooster value. It represents the target market and works towards maintaining and developing the referrals and customers’ loyalty (Ferreira, et al., 2021).


The Finances


There is a need for $ 300k. this budget will cover the renovation, lease, equipment, and suppliers for the first 6 months.  From the loan, these types of expenses will be covered. 50% loan and 50% of savings.


Per week we are expecting a loss of 500-1000 per month 0-3 months.


At the 0-3 months we are expecting the breakeven point.


Per week we are expecting a profit of up to 250 to 1000 per week.


Per week we are expecting around $ 1000 of profit per year 1 to 2 year.


All the funds will be obtained from the stakeholders and some amount of the fund will be sought from the other sources.   The owners of the red rooster invested 200k (Dangnga, et al., 2018).



The Business Business overview

The current business owner of the red rooster is Marcus Samuelsson. It is located in Australia and it has been operating for the last 15 years.


S.W.O.T. analysis



Strengths Weaknesses
1) In the organization new technologies or advanced technologies are used.

2) In Australia the red roosters cover 350+ restaurants.

3) To the customers the good quality of the food is provided.

4) The location at which business is established is the high traffic location.


1) Some branches of the red roosters are having a high rental cost.

2) The organization isn’t able to follow all the rules and laws of the organization.

3) Marketing of the organization is not enough (Ritonga, et al., 2018).



Opportunities Threats
1) Building the loyalty of the customers

2) Build awareness of the brand

3) To become the trendsetter

5) Change the market

6) Scope of expanding the business in other countries.

7) By adopting the new technologies new methods are also coming (Goncharova, et al., 2019).

1) The business is having the threat of cash flows.

2) Employees are not good enough.

3) Unreliable suppliers.

4) Changing demand of the customers

5) Changes in the laws and regulations


S.W.O.T. activity sheet



S.W.O.T                       weakness/ threat Activity to address weakness/threat Activity completion date
1) Some branches of the red roosters is having a high rental cost To address the threat there is a need to increase the red rooster’s own location and place. 6 months
2) The organization isn’t able to follow all the rules and laws of the organization.


To address this threat the red rooster will make sure that all the employees must follow all the rules and laws  1 month
3) Marketing of the organization is not enough To address the threat, the activity which is planned is that there is a need to develop new marketing strategies. 2 month
4) Employees are not good enough.


To address this, threat their activity which is planned is that training will be provided to the current employees. it will help to increase their skills and knowledge.


1 month
5) Changing demand of the customers The address this threat I activity which will be done is regular customers feedback forms will be filled. It will help to know their taste and their preferences (Figueira, et al., 2021).


1 month




Product/Service Description Price
Training will be provided to the employees


Training will be provided to the employees to increase their skills and knowledge. it will help to increase employee satisfaction. $ 1000
New marketing strategies will be developed New marketing strategies will be developed to increase the organization’s revenue and sales. New Marketing strategies will help to attract new customers. $ 1000
New places will be found to reduce the rest To minimize the rent charges, the red rooster will find the cheaper locations and find their place (Buhaerah, et al., 2018). $ 1000


Market position:

In the market, the services fit in the hospitality industry. The services are in the high end. This compares to the competitors in the quality and the varies as well. In Australia, the value of the company is nice so products like chicken wings and chicken roast are liked by the customers.

Unique selling position:

In the market, the product will succeed because of its quality and based on its nutritional value. Red rooster provides food which is having good nutrition as compared to its competitors.


Anticipated demand:

The anticipated quality of the customers which they purchase likely is 5 kg chicken roost. The individual customers buy the services every month whereas customers in groups visit the restaurants every 2 months.


Pricing strategy:

The red roosters use the cots pricing strategy as this strategy provides more profit to the organization as compared to other pricing strategies.


Value to customer:

The customers view our products as the good quality and good nutrition of food/ our customers also like the taste of the dishes as it is different from the red rooster’s competitors.

Growth potential:

In the future anticipated percentage growth of the product and services is a 10% increase in sales.


Sales/marketing personnel


Job Title Name Responsibilities
Marketing/ Sales Manager Mr.Oliver Green ·         Business activities are supervised and coordinated by the marketing manager.

·         Product and services are evaluated.

·         To create the marketing plan.

·         To study the political and economic environment (Han, et al., 2020).

·         To launch new services and products in the market.


 Marketing/ Sales executives Mr. peter smith ·         For the organization research and develop the new marketing and sales strategies.

·         New campaigns and training programs are developed and implemented by the marketing executive.

Marketing/ Sales officer Mr.Chandler  trump ·         To generate the leads.

·         To make sure that sales goals are met.

·         To prepare monthly and weekly reports timely.

·         Determine the pricing schedule for promotion and negotiating.

·         To provide training for the sales employees.

·         Developing in-depth knowledge about the product and services of the company.


The Future

Vision statement

The vision for Red rooster is to expand business in Asia as well till 2025 and to the individuals provides the heady food services. The slogan of the red rooster is “you can’t get more iconic than a RED rooster. The company is planning to open the newer branches in the newer market. In the three years to increase its profit by 8%.


Mission statement


The vision of the red rooster can be achieved by the improvement its customer’s services and developing new marketing strategies.



  • The short-term goals of the red rooster are to increase the revenue by June 2022 to 10%.
  • Long term goals of the red rooster are to expand its business in most of Australia and its nearby countries.
  • To the customer offer good and high quality of food.
  • At a reasonable price offer the good quality of food.
  • Within the year to open the new branches of the Red rooster.

Some of the activities which will be undertaken to achieve the set objectives are-

  • A simple and delicious menu will be offered to the customers.
  • Recopies will be offered to the customers as per the Australian culture.
  • Make each customer feel important as they are the only customers to the organisation (Rahmat, et al., 2019).

The Market


Unique selling position

In the market, the product will succeed because of its quality and based on its nutritional value. Red rooster provides food which is having good nutrition as compared to its competitors. The Red rooster is having advantages as compared to competitors in that it is having a unique demographic location. T organization is also having a unique menu it offers a wide range of recipes as per Australian culture.


Your customers/clients


Customer demographics

Our target customers are teenagers & youngsters as they love to eat healthy foods and they are more focused on their fitness. They are located and Australia only (Rahman, et al., 2021).


Key customers

Our key customers are the customers who are going to the gym and who are more focused on their health and fitness. to them we can target our product and services by adding health ierrecopies to the menu and then we can deliver the product as per their orders at their homes as well.


Customer management

We can maintain a good relationship with the customers by drawing regular interactions with the customer. We can also conduct loyalty programs for the customers and ask them to fill out the customer satisfaction form. To keep the customer coming back we can provide some attractive discounts (Ryu, et al., 2019).


Your competitors


To rate against the competitors some of the steps will be followed-

  • Competitors will be identified.
  • Information will be gathered about the competitors.
  • Competitors’ strengths and weaknesses will be analyzed.
  • Direct communication will be done with the.
  • Competitive advantages will be identified.

Businesses can improve on what their competitors offer by doing innovation in their products or services (Benzaghta, et al., 2021).


Competitor details


Competitor Established date Size Market share (%) Value         to customers Strengths Weaknesses
Mac Donald April 15, 1955 USD 2107.6 crores 21.2% Good quality, good taste, and highly trained staff The organization provides food which is mostly liked by the children’s and they also provide the toys to attract the customers.

They provide both veg and nonveg food.

Unstable timings
KFC September 24, 1952 USD 27.9 billion 2.82% Good quality of dishes for the individual, the company provides budget-friendly offers (Faier, et al., 2018). The company provides only non-veg food.

Market research

We have gathered the additional data and a questionnaire was conducted. It helped to analyze the market. We have also analyzed the findings (Morgan, et al., 2019).

Market targets

In the coming year, there is need to increase the sales upt0 10%. The annual gross profit will be $ 500 million.


Environmental/industry analysis

The market pictures which have been performed at the result was quite impressive and positive as well. The area is experiencing the growth of population and in the area, there are also some long-term employees. The reason economy is also stable and there is no seasonal variation.

The market size is very wide. In the market, the recent trend which has emerged is an online order and food delivery. We will market the change by developing the new marketing strategy. the external factors which can affect our environment (Kim, H. et al., 2020).


Marketing strategy

The overall marketing strategy is to provide a good quality of food to customers at a reasonable price. To achieve this objective, market research will be conducted and customer feedback will be taken (Chari, et al., 2019).


Marketing activity/milestone Person responsible Date         of expected completion Cost ($) Success indicator
Online advertising Marketing manager 2 months $ 2000 Increase in the sales by 5%.


Customers satisfaction form Marketing manager 2 months


$ 500 To increase the customer’s rate


Advertising & sales

Advertising and promotional strategy

Planned promotion

/advertising type

Promotional strategy Expected                                     business improvement Cost ($) Target date
Print media advertising This promotion is used as this is one of the most liked activities by the customers.  New recipes will be printed every week and it will also attract its customers. It will increase the customer’s satisfaction and sales will also increase. $ 1000 4 months
Online advertising This promotion strategy is used as most of the customers are online. It will increase the sales of the Red rooster. $ 300 4 months


Social media strategy

There is a need to do some brand awareness. It will help more and more customers to know about the red rooster services. Blogs will be used to market the red rooster recipes. Timely interaction will be done with the customers (Merzlyakova, et al., 2019).


Sales strategy

The SPIN selling technique was used.


Sales and distribution channels

Channel type Products/services Percentage of sales (%) Distribution strategy
Shopfront Drink offer and fast food 70% We have decided to use shopfront channel pipe as it will help to increase the red rooster sales.
Direct mail Home delivery 80% We have decided to use this type of channel as customers can utilize their time and they will pick and place your orders easily online.



The Finances

There is a need for $ 300k. this budget will cover the renovation, lease, equipment, and suppliers for the first 6 months.  From the loan, these types of expenses will be covered. 50% loan and 50% of savings.


  • Per week we are expecting a loss of 500-1000 per month 0-3 months.


  • At the 0-3 months we are expecting the breakeven point.


  • Per week we are expecting a profit of up to 250 to 1000 per week.


  • Per week we are expecting around $ 1000 of profit per year 1 to 2 year.


  • All the funds will be obtained from the stakeholders and some amount of the fund will be sought from the other sources. The owners of the red rooster invested 200k (Dimitrescu, et al., 2018).



For the product, the price is determined by analyzing the customer’s prices. $ 300k was the price that was determined and this price takes into all the cost of accounts. In the costing, the profit margin is also allocated.


Expected sales

They expect sales are $ 500 k. in the recent 3 years we hope to achieve the set figures and there are no seasonal influences.


Marketing budget [YEAR]


Item Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Marketing agency 1000 1000 1000 1000 1000 1000 1000 1000 1000 1000 1000 1000
Radio advertising
Television advertising
Print advertising 2000 2000 2000 2000 2000 2000 2000 2000 2000 2000 2000 2000
Online advertising 300 300 300 300 300 300 300 300 300 300 300 300
Social media
Web search optimisation
Giveaways 300 300 300 300 300 300 300 300 300 300 300 300
Branding & artwork
Marketing/ promotion total $3600 $3600 $3600 $3600 $3600 $3600 $3600 $3600 $3600 $3600 $3600 $3600
Research 100 100 100 100 100 100 100 100 100 100 100 100
Travel 100 100 100 100 100 100 100 100 100 100 100 100
Postage 100 100 100 100 100 100 100 100 100 100 100 100
Administration 100 100 100 100 100 100 100 100 100 100 100 100
Incidentals 100 100 100 100 100 100 100 100 100 100 100 100
Other total $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00
Total $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00


Monitoring/measurement activities



Marketing activity Date            of review Monitoring methods Review outcomes
Print advertising, online advertising,


6 months website data was used.


The result was positive and there has been increase in the sales of the company.
Online advertising


6 months distribution channels were used to monitor the impact (Tarman, et al., 2019). The result was positive and there has been increasing in the sales of the company.


Supporting documentation


I have attached all the supporting documents with this marketing plan. The attached documents include the following-

·         Start-up costing

·         Cash flows

·         Profit and loss statements

·         Balance sheet


Australian Business Number (ABN) – a single identifying number used when dealing with other businesses and the Tax Office.

Australian Company Number (ACN) – the number allocated by the Australian Securities and Investments Commission (ASIC) when you register a company under Corporations Law.


Blog –is a shortened word for Weblog (see Weblog).


Channel – a way of delivering something to its destination, whether it is a message to be communicated or a physical product to be delivered.

Contract – a legally enforceable agreement made between two or more parties. A contract may be a verbal contract or a written contract (or may be partly verbal and partly written).


Demographics – the characteristics of a segment of the population, e.g. customers.


Domain name – a name that identifies an organization’s address on the internet, either a website address (the domain name follows the ‘www’) or an email address (the domain name follows the ‘@’ symbol in the email address).

Goods and Services Tax (GST) – a broad-based tax of 10 percent on the sale of most goods and services in Australia.


High-end – usually refers to expensive or high quality products/services.


Market position– referstothepositionanorganization,productorservicehasinthemarket,usually in relation to its competition.


Milestone – a goal or objective with a target date.


Mission statement – is a statement outlining how an organization intends on achieving its vision.


Social media – a group of technology including Blogs, online networks (e.g. Twitter, Facebook, MySpace, LinkedIn) and online collaboration tools often used to expand your network/market reach or collaborate on a large scale.

Unique selling position–a characteristic of a business or a product/service that set sit apart from the competition.

Vision statement – an inspiring statement that expresses an organisation’s main ambitions/goals.


Weblog – (also known as a Blog) an individual’s or organisation’s online website displaying a reverse- chronological list of entries (known as posts). Posts typically include thoughts, observations, promotions, links, images or videos. A Weblog is publically available and allows readers to comment on posts.




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