Assessment 1
Question 1
There are three examples of risks that must be controlled in developing and implementing
strategic plans such as
1) Competitive aspects
2) Economic variances
3) Changes in organization structure
All the risk factors must be analyzed effectively and efficiently to achieve its goals and
objectives (Sadgrove, 2016).
Question 2
Risk management strategies must be applied while developing and implementing strategic plans
such as
1) Mitigate the risk – Strategies must be applied before reducing the impact of predicted risks in
upcoming years.
2) Transfer the risk – Risk could be transferred to a third party through an insurance policy
(Glendon, et al., 2016).
Question 3
A risk management strategy that could be used to manage intellectual property risk in strategic
planning is as follows-
1) Acquire a provisional patent
Sometimes a company is not able to obtain a patent so a provisional patent could be obtained. It
would provide security to the intellectual property of an organization. It is for just a year. It gets
expired after a year.
Question 4
SWOT analysis is one of the internal sources of information of an organization. It is beneficial to
determine the overall strengths, weaknesses, opportunities, and threats of an organization.
Strengths are beneficial to take competitive advantage as well as opportunities define the new
ways to improve the performance of an organization. The organization could overcome its
weakness by apply strategies as well a review must be done about the predicted threats in
upcoming years.
Question 5
Four questions are necessary to ask while conducting SWOT analysis in the organization
such as-
1) What are the unique aspects of the organization?
2) What do we need to improve in the organization?
3) What are the new ways through which growth could be improved?
4) What are the predicted threats of upcoming years?
Question 6
PESTLE analysis is one of the external sources of information. It is beneficial to determine
external aspects of the organization. It is helpful to determine political stability, economic
conditions, social factors, technological factors, legal factors, and environmental factors of a
specific country or a market. PESTLE analysis must be analyzed effectively and efficiently
which would lead to the development of an organization (Sadgrove, 2016).
Question 7
Four questions are necessary to ask while conducting PESTLE analysis in the organization
such as-
1) What are the political criteria of the entire market?
2) What are the laws of the government that must be followed?
3) How could performance be improved with the latest technology?
4) What are the preferences and requirements of society?
Question 8
Team member’s suggestions and existing records are two internal sources of information that
could be utilized about its competitors, vision, values, capabilities, and customer base.
Question 9
Report analysis of competitors' and clients' feedback is two external sources of information that
could be utilized about its vision, competitors, values, customer base, and capabilities.
Question 10
Organizational values play an important role in the growth of an organization. The main purpose
to develop organizational values is to provide a proper framework about its ethics and code of
conduct. It is helpful to develop an effective cultural environment in the organization.
There are two techniques such as
1) Balanced scorecard
2) Gap planning
3) PESTLE analysis
4) SWOT Analysis
Assessment 2
Question 1
Native Bush Spices is situated in Coffs Harbour, NSW. It was established in 2010 to provide
Australian native food products in Australia. It provides a wide range of products such as Native
herbs and spices, Native herbal teas, and Native fruit jams and conserves.
Mission
It is committed to supplying qualitative and healthy products to its customers.
Vision
Its main target is to be sought after as a supplier and most respectful dealer of Native Bush
Spices worldwide.
Values
All the employees give respect to each other as well as customers. They are responsible for their
tasks and duties. They are innovative and creative in the workplace. They care for each other as
well as for the environment.
Strategic Objectives
1) To provide a wide range of native products
2) To enhance sales revenue
3) To develop awareness about the native and healthy products
4) To expand market overseas
5) To follow alliance marketing
Key Business strategies
1) Cost strategy
2) Focus strategy
3) Differentiated product strategy
Best practice to develop strategic plan such as
1) Write down the mission
2) Write down the vision
3) Write down the values
4) Schedule internal and external analysis
5) Identification of strategic issues
6) Formulation of strategic objectives
7) Develop the plan
Date – 20-02-2021
Time – 01:00 PM
Place – Room number 10 ( conference hall )
Attendees – Team members
Meeting Objective –Discussion about organization mission, vision, values, and objectives
Question 2
Meeting with Team members
Team members – Good Morning Sir
Manager – Good Morning! We all are here to discuss the mission, vision, values, and strategic
objectives of the organization. The mission is to provide qualitative products, the vision is to be
the most respected supplier of native bush spices, and value is to manage all the things with
respect and care. The objective is to expand the market overseas, enhance sales revenue and
develop brand awareness. What are your suggestions about it?
Team member – We need to review existing policies and procedures as the organization is
going to perform at a new platform such as the international market.
Team member – We need to set objectives such as attract young customers such as young
customers are health conscious.
Manager – Nice! We would look into it. What do you suggest about the actions to achieve
strategic objectives?
Team member – Sir we need to follow all the steps to achieve strategic objectives such as
Identification of requirement
Give priority to different tasks
Establish a strategic plan
Evaluate and manage the plan
Control and review the plan
Manager – I feel great due to your active participation. We would apply it.
Team members – Thank you, sir! Have a nice day
Question 3
A meeting discussion has been done with the team members. All team members participated
actively in the discussion for the development of Native Bush Spices. Organization mission,
vision, values, and strategic objectives have been discussed. The suggestion about the mission,
vision, values, and objectives have been given by the team members that would lead to high
production and expand the market overseas within the next three years. It would be helpful to
develop brand awareness in different countries such as Hong Kong and Japan. Discussion about
the actions that must be taken to achieve strategic objectives has been done. A suggestion such as
steps to achieve strategic objectives has been discussed in the meeting with team members.
Question 4
Email to Assessor
To – assesorbushspice@au.in
From – managerbushspices@au.in
Subject – Approval for developing a strategic plan
Respected sir
Herein I am informing you that I have discussed with the team members about the organization's
mission, vision, values, and strategic plan. I have attached a file of the meeting summary in the
attachments. It includes all relevant information of meeting. Strategic objectives have been set
based on the mission, vision, and values of the company. Kindly go through it and provide the
approval to develop a strategic plan.
Thank You
Assessment 3
Question 1
Research Native Bush Spice Australia’s customers and competitors
SWOT analysis is one of the internal sources of information such as it defines strengths,
weakness, opportunities, and threats of the organization. Al the terms are internally related to the
growth of the organization. Three internal sources of information exist records, feedback from
staff members, and a review on the existing performance of the particular year. It is important to
be sourced for the development of the organization. Strengths provide a chance to achieve its
goals whereas weakness provides a chance to overcome its effect on the growth of the
organization. It is beneficial for the improvement of emerging markets, potentially new and other
relevant factors (Gürel, et al., 2017).
PESTLE analysis is one of the external sources of information such as it defines political,
economical, social, technological, legal, and environmental factors of the entire market. Factors
of the external environment must be analyzed super soon. Review on surveys, questionnaires,
and customer feedback are external sources of information in the organization. It provides
relevant information about the political stability and changes in different rates such as interest
rate and foreign exchange rate. It provides information about the reference of society as well as
the rules and regulations of the country. It must be evaluated effectively and efficiently (Perera,
2017).
Question 2
Native Bush Spices would expand its business overseas within the next three years. It is natural
to come up with different risks and benefits while performing on a new platform such as an
international market platform.
Risks of Native Bush Spices
1) No response from clients of the international market
2) High Competition in new markets
3) Not able to achieve required demand and requirement (Chance, et al., 2015)
4) Variances in the choice of candidates
5) Effect of environmental as well as economic changes
6) Lack of advertising in new markets
Benefits of native Bush Spices
1) High production that would lead to sales revenue
2) Improves status and culture of the organization
3) Expand business into overseas
4) Developed brand awareness
5) Improvement in lifestyle such as healthy lifestyle
6) Improved structure of the organization
7) Developed awareness about health concern as well as organic products
8) Improvement in performance of the organization
Question 3
SWOT analysis of Native bush Spices. It is beneficial to define SWOT analysis so that it could
be utilized effectually for the development of the company.
Strengths
Provide qualitative organic products
It has an organic certificate
It has good values and status (Phadermrod, et
Weakness
No knowledge about foreign
No investment in other countriesal., 2019)
No strategic plan
Opportunities
The business could be developed into overseas
Chance to develop health awareness overseas
Improvement in range of organic product
Threats
No ideas about the political stability of other
countries
Variations in external factors
Changes in laws
PESTLE analysis is one of the most external factors. It is necessary to analyze all external
factors of the country when the company expands its business in different countries. It affects the
growth of the company. PESTLE analysis stands for political, economical, social, technological,
legal, and environmental factors. It is necessary to analyze the political stability of the country.
PESTLE analysis plays a major role in the long-term growth of the company. It influences the
economic changes such as changes in the interest rate and foreign exchange rate that affects the
company growth. Product demand and supply are affected through the changes in a social
preference such as changes in demand and requirement of society. Company progress would be
affected through the changes in rules and regulations of government laws.
Question 4
Email to Assessor
To – assessornative@au.in
From – managernativebush@au.in
Subject – Report of SWOT and PESTLE analysis
Respected Sir,
Herein I am informing you that I have discussed the SWOT as well as PESTLE analysis. It
includes an analysis of the internal market as well as the external market. I have attached a file
in the attachments. It includes internal as well as external factors that affect the growth of Native
Bush spices. Kindly go through it and give us feedback.
Thank You
Question 5
Updated SWOT and PESTLE analysis
Strengths
It is known for its values and qualitative
products.
It develops health concern among the
candidates.
It has a facility for online transactions such
Weakness
Limited in Australia only
Young people are not attracted such as current
customer range is 35 to 65 years
product could be ordered through websites.
No awareness about the preference of foreign
countries
Opportunities
Develop a wide range of different products in
foreign countries
Follow alliance marketing to achieve its goals
Develop innovation and creativeness in foreign
countries
Threats
Variation in the external market of different
countries
Variation in rules and regulation of different
countries
Failure to make utilization of latest technology
to improve the performance
PESTLE analysis stands for political, economical, social, technological, legal, and environmental
factors. All the external factors play an important role in the development of the organization in a
new country. It could affect the progress of the organization. If the business is expanded overseas
such as Japan and Hong Kong. External factors of Japan and Hong Kong must be analyzed
effectively and efficiently. Political stability and economic structure must be assessed
effectually. Social preferences and legal laws of Hong Kong and Japan have a major impact on
the growth of Native Bush spices in Hong Kong and Japan.
Question 6
The strategic plan of Native Bush Spices
Executive summary
Native Bush Australia is associated in Coffs Harbour, NSW with different qualitative products
and services. It was founded in 2010 to supply organic and native products in Australia. It is specialized with the organic certificate. It supplies products throughout the supermarket and
health stores in Australia.
Vision
To develop as the most respectful as well as sought after supplier of Native bush spices
Mission
Its main target is to supply qualitative native products to all its candidates
Our values are
They have effective and efficient values. They treat every member with respect and care. They
apply strategies innovatively and creatively. They all are honest about the work.
Strategic Objectives
Strategic objectives are as follows-
1) Expand market into overseas
2) Establish brand awareness
3) Improve customer satisfaction
4) Enhance sales revenue
5) Develop a wide range of products
The market
At present, The Native Bush Spices provide quality organic products through small supermarkets
as well as health stores of Australia. It has the feature of online business such as orders could be
ordered through the websites.
Market characteristics and Conditions
The managers of Native Bush Spices are supposed to convert its platform such as the
international market platform. The business would be expanded overseas such as Japan and
Hong Kong. Currently, the targeted customers are the person who enjoys gourmet food.
Currently, the age of customers is 35 to 65 years. Customers have an average income of $80,000.
PESTLE Analysis
PESTLE analysis is one of the most analyses that play a major role in the effectiveness of the
strategic plan. The main objective of the strategic plan is to develop a PESTLE analysis. It is
necessary to analyse external environmental factors. The strategic plan must review the political,
economical, social, technological, legal, and environmental factors. It is necessary to evaluate the
effect of the external environment on the growth of Native Bush Spices. PESTLE analysis
defines the political stability as well as the economic changes of the country. It describes the
relevant information about the preference of society as well as utilization of the latest technology
to perform effectually. It is necessary to be prepared while developing a strategic plan (Board, et
al., 2018).
Analysis
Strengths Weaknesses
It is known for its qualitative organic
products.
It is known for its values that are
followed to achieve goals.
No capital invested in foreign countries
No knowledge about the laws of foreign
countries
Opportunities Threats
Chance to develop a wide variety of
products
Changes in the external environment
factors
Develop innovation and creativeness Negative impact on foreign countries
Actions
Actions Timelines Responsibility Key performance
indicator
Establish strategic plan Within 25
days
High authorities
Enhancement in sales
Conduct online surveys
overseas
Within 20
days
Administration
manager
It would be able to
know preferences of
candidates of foreign
countries
Conduct effective advertising
channels
Within 30
days
Manager of the
marketing
department
Good response
Identify resources of alliance Within 40
Authorities of
the marketing
High production
marketing days department
Develop brand awareness
Within 45
days
Marketing
manager
Improvement in
health concern
Question 7
Email to assessor
To – assessorbush@au.in
From – managerbush@au.in
Subject – Report of Strategic plan
Respected Sir,
Herein I am informing you that I have developed a strategic plan that is based on its mission,
vision, values, and objectives. An action plan has been prepared to achieve its strategic
objectives effectually. Kindly go through it and give us feedback about the required changes in
it.
Thank you
Question 8
Updated Strategic Plan
Mission, vision, and values
Native Bush Australia is based in Australia. It supplies products in the small supermarkets as
well as the health stores of Australia. Its mission is to supply qualitative organic products
worldwide. Its vision is to be the most suppliers with respect globally. The values of the
organization are to treat candidates as well as staff members with respect and care.
Strategic Objectives
1) Follow strategic plan effectually
2) Adopt alliance marketing
3) Obtain knowledge about the marketing structure of foreign
4) Investment in foreign countries
5) Develop a wide range of products in different countries
The Market
The native Bush spice has a wide range of markets about the native spices and herbs. 35 to 65
years old customers are attracted towards the native products with an average income of $80,000.
The strategic plan has been developed to expand the market overseas.
Market characteristics and conditions
The market is to be expanded overseas such as Hong Kong and Japan. A strategic development
plan would be developed to achieve its goals.
PESTLE Analysis
The strategic plan must include an analysis of external environment factors effectively and
efficiently. It is necessary to review the external environment. It would be helpful to analyse
criteria about the political stability as well as laws of different countries that may have an impact on the growth. It describes political, economic, social, technological, legal, and environmental
factors.
Situation analysis
Strengths Weaknesses
Famous for organic products in the
overseas market
Its organization values in overseas
The new entrance in a foreign market
No Existing report of foreign investment
Opportunities Threats
Chance to develop a report of foreign
investment
Chances to maintain the status
Failure in a foreign market
Changes in the social preference of
foreign countries
Actions Timelines Responsibility Key performance
indicator
Innovation in the strategic plan Within 25 High authorities
Enhancement in sales
as well as innovation
21 days
Innovative strategies in
conducting a survey
Within 20
days
Administration
manager
It would be able to
know the preferences
of candidates of
foreign countries
through an online
survey
Development in advertising
channels
Within 30
days
Manager of the
marketing
department
Good response from
foreign countries
Evaluation of alliance
marketing
Within 40
days
Authorities of
the marketing
department
High production
through suitable
partner
Apply strategies to enhance
brand awareness
Within 45
days
Marketing
manager
Improvement in
health concern
Question 9
Email to assessor
To – assessorbush@au.in
From – managerbush@au.in
Subject – Report of updated Strategic Plan
Respected Sir,
Herein I am informing you that I have made changes in the strategic plan according to the
received feedback from you. I have attached a file of the updated strategic plan in attachments.
Kindly go through it and approve it.
Thank you
Assessment 4
Question 1
Report for management
Analysis and report on data
The strategic plan has been implemented in the structure of Native bush spices. Data and staff
comments have been analyzed. Sales have been enhanced from $5, 50,000 to $8, 00,000. It has
achieved its goals in the international market. Total international market sales such as from Hong
Kong and Singapore are $70,000. There is no development in the development of new products
as well as the adoption of alliance marketing (Bryson, et al., 2018).
Comment on a performance indicator
Yes, somewhat of the performance indicator has been achieved. The sales revenue, market
awareness, and customer satisfaction have been achieved. There is no improvement in the
alliance marketing and development of new products (Bryson, et al., 2018).
Recommendations
The company is performing effectively and efficiently. It has been one year since the strategic
plan has been implemented. There are various changes in the growth of an organization after the
implementation of the strategic plan. There is need to develop a new range of products
effectually. It could be developed after identifying the choice and demand of society in different
countries. There is a need to advertise organic products through alliance marketing such as
recognize the appropriate partner to expand business in different countries.
Best practices for a strategic plan
The company has achieved its estimated performance structure. There is needed to take a review
of the strategic plan. There is a need to focus on attracting new customers in different countries.
It could be easy by recognizing an appropriate partner that would help in advertising the different
organic products. The budget of the advertising channel must be increased to attract new customers. The company must develop its clear set of directions to create a wide range of new
organic products. The company is needed to focus more on the competitor’s website to improve
its overall performance of the organization effectively and efficiently.
Question 2
Email to Assessor
To – assessorbushspices@au.in
From – manaerbushspices@au.in
Subject – Review the report for management
Respected Sir,
Herein I am informing you that I have discussed the performance of the organization after the
implementation of the strategic plan. Somewhat performance indicators have been achieved. The
company has performed well. It needs to focus more on different perspectives. I have attached a
file of the report analysis in attachments. Kindly go through it,
Thank you
References
Sadgrove, K. (2016). The complete guide to business risk management. Routledge.
Glendon, A. I., Clarke, S., & McKenna, E. (2016). Human safety and risk management. Crc
Press.
Chance, D. M., & Brooks, R. (2015). Introduction to derivatives and risk management. Cengage
Learning.
Gürel, E., & Tat, M. (2017). SWOT analysis: a theoretical review. Journal of International
Social Research, 10(51).
Phadermrod, B., Crowder, R. M., & Wills, G. B. (2019). Importance-performance analysis based
SWOT analysis. International Journal of Information Management, 44, 194-203.
Perera, R. (2017). The PESTLE analysis. Nerdynaut.
Board, Y. J. (2018). Strategic Plan 2018-2021. London: Youth Justice Board.
Ropianto, M., Rukun, K., Hardianto, M., Hayadi, B. H., Mesterjon, M., Utami, F. H., & Candra,
M. O. (2017, September). Optimization of Strategic Planning Organization in the Framework of
Achievement Objectives of Education. In 2nd International Conference on Education, Science,
and Technology (ICEST 2017). Atlantis Press.
World Health Organization. (2019). Global action plan on physical activity 2018-2030: more
active people for a healthier world. World Health Organization.
World Health Organization. (2017). Global strategy and action plan on ageing and health.
Cassidy, A. (2016). A practical guide to information systems strategic planning. CRC press.
Allison, M., & Kaye, J. (2015). Strategic planning for nonprofit organizations: A practical guide
for dynamic times. John Wiley & Sons.
Bryson, J. M., Edwards, L. H., & Van Slyke, D. M. (2018). Getting strategic about strategic
planning research.
26
Assessment task 1
Question 1.
The three examples of risk concerned at the time of developing and implementing of the
strategic plan-
Not able to meet the demand of consumers (Cassidy, 2016).
Risk on the goodwill of a company.
High competition in the market (Cassidy, 2016).
Question 2.
The two-risk management strategy considered while preparing a strategic plan are-
Budget is made and implemented properly to get all expenses meet in the company's budget
(Bromiley, et al., 2015).
An effective communication is made to communicate tasks with team members effectively
(Bromiley, et al., 2015).
Question 3.
The risk management strategy used to manage intellectual property risk in strategic planning
is patent, trademark, and copyright. These three factors affect protect a company from
intellectual property as patent protect technique, trademark protect name and copyright
protect method.
Question 4.
The benefits of conducting a SWOT analysis for the company are to know to take advantage
of the strength, minimizing of weakness, capitalize on opportunity and deter threats
(Khoshbakht, et al., 2017).
The SWOT analysis is conducted by analysing and listing of company's strengths,
weaknesses, opportunities, and threats. While conducting of SWOT analysis write down the
opportunity which is to be achieved by using company strength and detection of threats
(Khoshbakht, et al., 2017).
Question 5.
The question used while conducting SWOT analysis are-
The strength of our company which helps us in grab opportunities?
The weakness of our company which gives a barrier in grab opportunities?
The opportunity which makes the growth of our business ?
The threats which give loss to our company ?
Question 6.
the benefit of conducting a PESTLE analysis is to encourage the development of external and
strategic thinking. it helps the organization in knowing the external threats and their impact
on business. this help organization in prevent losses and minimizing of risk. PESTLE
analysis help organization in knowing the impact of political, economic, social,
technological, legal and environmental factor on the business. it helps in knowing the risk and
impact on the external environment in our business. it gives a framework to operate our
business (Shtal, et al., 2018).
The PESTLE analysis is conducted by analysing the external environment and its impact on
the organization. According to the impact rate them and find an idea to detect that impact
(Shtal, et al., 2018).
Question 7.
The 4 types of questions used in PESTLE analysis are-
The change in government rules and their effect on our operation.
The change in economic condition and their effect on our organization.
The social culture and its effect on our organization.
The technology upgrade and their benefit in our business.
Question 8.
Current strategic plan and internal report are the two internal sources of information that a
company uses to get information related to company’s competitors, market, vision,
customer’s base, capacity, and values.
Question 9.
Annual report of other companies and Australian Bureau of Statistics are the two external
sources of information which a company use to get information related to company’s
competitors, market, vision, customer’s base, capacity, and values.
Question 10.
Organization value refers to the ethics and principle on which a company will stand at any
cost. Organization value will represent the main priority of the company. The company’s
values are the main factor which affects the organization goals and objective (Pedersen, et al.,
2018).
The organization's values are developed before the strategic plan to convey them properly
and their importance to stakeholders. The key values are helpful in preparing a strategic plan
successfully and properly (Pedersen, et al., 2018).
The technique used to identify values as part of the strategic planning process is
brainstorming. This helps in develop value with the team from graze and define them to every
stakeholder (Pedersen, et al., 2018).
Assessment Task 2
1. Meeting with a team
Notes for meeting with the team
Company’s mission: – Native bush spices concern to source the best of all the quality
products to all its customers.
Company’s vision: – the company is consistently focusing to settle itself as the most respected
and pursued merchant.
Company’s values: – The company is dealing with high values with the customer by showing
them respect, responsibility, caring, honesty, modernization, and brilliance.
Company’s objective: – To promote awareness among the sales and development of the
brand.
To magnify the business worldwide (Alegre, et al., 2018).
To develop a wide range of the services.
Meeting objective: – To analyse the companies present mission, vision, and statements of
value to the customers that should be enough transparent to assist the operations of the
company.
Attendees: – Management team
Time: – 11:00 pm
Place: – Meeting hall of the Native bush spices Australia (Alegre, et al., 2018)
2. Meet with the Management team
Manager: – Good morning sir.
CEO: – Good morning everyone.
Management team: – Good morning.
Manager: – So everyone it is to be noticed that we are gathered here to discuss the vision,
mission, and values statements that would be delivering and maintaining the transparency to
establish the company's strategic goals and development.
CEO: – it is required to discuss the current scenarios of the company and that's great if you
guys are already concerned with it.
Management team: – Yes, our company is concerned to source the best quality products for
all the customers.
Manager: – Yes, as we are following them it helps us to enhance the company’s sales and
development.
Management team: – Yes, and by doing so it is helping in attaining the objective and goals.
The actions can be implemented by showing respect to the customers and maintaining
responsibility towards them.
Manager: – Yes, also we are focusing on providing them the innovative work, with brilliancy
to our products to the customers. The company is also magnifying the services over the world
including the countries such as Hong Kong, Japan, and Singapore.
CEO: – Okay that's great. And also, all the objectives and goals are satisfactory. I would like
to know that whether the company is building some more actions and strategies to reach the
goal.
Management team: – Yes sir, we have built more innovative logic in the company to manage
the best product and increase the wide range of products.
CEO: – Yes, that's great.
Manager: – Thank you everyone for the strong support and for providing the concern for the
company's goals.
3. Summary of the meeting results.
In the conference, the organization's mission, vision, and principles are discussed. The aims
of the organization are therefore set according to the mission of the organization. The mission
of the business is to produce a wide variety of products, improve sales, and grow people's
understanding of the brand (Trivedi, et al., 2018).
The goal of the organization relies on the approach of extending a brand into the international
market. The success metric is designed to implement a revolutionary concept within a
company to develop a wide variety of goods and improve sales. (Trivedi, et al., 2018).
4. Email to the Management Team (your assessor)
From: Manager@NBSpices.com.in.au
To: Teammanagement@NBSpices.com.in.au
Cc: Head@NBSpices.com.in.au
Date: 15-02-2021
Subject: Approval for the strategic plan and confirming the company’s vision and
mission.
Respected sir,
As we have already consulted about the current strategies and vision, mission and company’s
goals and objectives, and the morals of the company. It is to be made in the notice as we are
planning to develop a strategic plan for the company that should consist of the company's
vision and mission. Here I am attaching the complete document and need the approval to
work further on it.
Thank you,
Manager
Assessment Task 3
1. Research Native Bush Spice Australia’s customers and competitors
The internal sources of information helpful in analyzing the information related to the
organizational events, preservation, employees, and revenues. The key attribute of internal
polling is that all clients and products are deeply acquainted with workers. It ensures that they
are exceptionally capable of producing new ideas and selling them specifically by providing
them the inside-out stock and back to front and by knowing them. Internal sources include
financial documents (Trading Benefit & Loss A/c and Balance Sheets for multiple years),
accounts from salesmen, promotional spending figures, travel expenses, etc. An internal
source, such as the new strategic plan, offers us an incentive for the business to expand. The
reaction of the workers becomes our strength to function productively and successfully to
accomplish operational goals (Amanpour, et al., 2018).
The external sources of information are the need for alternative sources of marketing analysis
is emerging in order to study marketing issues in depth. In situations where analysis requires
extensive and systematic analysis, external sources are of considerable significance and
usefulness. The data that comes from the customers and competitors is considered as the
external sources of information. An outside source, such as the Australian Bureau of
Statistics, helps to explain the organization's political, fiscal, technical, and environmental
developments. This database helps to explain research patterns, innovations in technology,
rivals, and future current and developing markets (Damanpour, et al., 2018).
2. Risks and benefits of the company
Risk in implementing the new objective of the organization
Strong prices for producing a broader variety of goods and foreign market growth.
The exchange rate that impacts the margin of profit fluctuates.
Electorally unpredictable.
Promotion in the challengers.
Accepting a commodity in a new region of the industry.
Due to a shortage of activities, there is a lack in the foreign market.
Price of business establishment in international markets.
The country's laws and regulations.
Benefits in implementing the new objective of the organization (Tupa, et al., 2017).
The escalation in the trades.
Expansion in the gain surplus.
Growing the prestige and market recognition of the company.
Increase in business, which contributes to company expansion.
Announcing the new sell.
Introducing a new product range.
3. Develop a SWOT and PESTLE analysis
Strength Weakness
Native bush spices are providing the best
quality of services to its customers.
It is having strong internal sources such as
skilled and knowledgeable staff (Gürel, et al.,
2017).
Native bush spices are having a shortage of
foreign trades and markets.
The competitive companies are working
better than our corresponding company.
Opportunity Threats
Native bush spices are focusing to develop
and grow their market worldwide
Also, they are working to produce new
products.
As the competitors are regularly increasing
and the external and internal factors are
transforming that became a threat for the
company.
PESTLE analysis
PESTLE analysis is an important factor while monitoring the company's strategies and goals.
PESTLE analysis defines the political, economic, social, technological, and legal analysis of
the organization. This is the reason behind the corporation needs to consider its impact on the
policies and procedures of the organization. The PESTLE study helps to prepare a plan that is
accurate for the long-term success of the business. Business operations are influenced by
government policies, laws, and regulations.
The economic variables are affected by the transformation in the distribution of money and
the availability of money that influences the income of the organization. The flow of cash is
the key aspect impacting the company's profits and spending. Earnings are based on external
conditions. The consumer factor, with the shift in societal needs, culture, and patterns,
influences the demand and availability of the commodity on the market. The technological
factor will impact the business by the transition in the way they do and modern techniques.
Judicial regulations and legislation impact industry by a shift of business-related rules
(Nandonde, et al., 2019).
4. Email to the assessor
To: – Head@NBSpice.com.au.in
From: – Manager@NBSpice.com.au.in
CC: – Seniormanager@NBSpice.com.au.in
Date: – 15-02-2021
Subject: analysis of SWOT and PESTLE
Respected sir,
We have analyzed the company's strategies and goals smartly by SWOT and PESTLE
analysis. Here I am attaching the complete document of the SWOT and PESTLE analysis.
The SWOT analysis has effectively defined the strength, weaknesses, opportunities, and
threats of the organization. And PESTEL analysis has defined the political, economic,
social, technological, legal, and environmental factors that affected the growth and
development of the company. Kindly go through it once.
Thank you
Manager
5. updated SWOT and PESTLE analysis
SWOT analysis
Strength Weakness
The certificates contain the proof of the
nature of the spices and that supports us in
employing in the market. It is advantageous
that the native bush spices are having a
good impression in the market. And is also
having a good image in the customer's sight
(Gürel, et al., 2017).
Challenges are increased and they are not
even having proper information regarding
international trade.
Opportunity Threats
New and emerging technologies helping the
company to expand the market growth. The
Transformation in external conditions that
have a negative effect on our market that
business is required to establish itself in the
foreign market. To the existing line of
companies, bring more goods.
harm our business results that find it
impossible to meet operational objectives.
PESTLE analysis
The PESTLE analysis defines the political decisions, economic issues of the exchange rates
of the foreign services, the social culture of the country, the technological advancement in the
growth of the job, the legislations of the country. These regulations develop the country's
environmental laws. The PESTLE is the key factor shaping market and organization
activities. The foreign exchange rate would affect the company's assets and profits. When
planning a market plan, it is important to take care of this. The optimistic change in PESTLE
provides our business with opportunities, but the negative change in PESTLE is a challenge
to our company (Nandonde, et al., 2019).
6. Strategic plan
Executive Summary
A business dealing with a local food commodity is The Native Bush Spices. In the year 2010,
it was built in Coffs Harbour, NSW. There is an organic credential for the firm. The business
contract covers numerous product lines, such as native herbal teas, tropical herbs and spices,
and jams and preserves of native fruits (Ropianto, et al., 2017).
Vision
The aim of the business is to develop the business as the most requested and respectful
business in the area of native bush spices.
Mission
The goal of the organization is to give a single consumer the highest quality product.
Our Values are
The worth of business is to honor any client's decision, behave with dignity, and concern
about our workers, our clients, society, the world, and customers. The importance of creative
innovations is to become a market pioneer.
Strategic objective
The strategic objectives of the company are: –
growing trades.
Develop product responsiveness.
Promoting the scope of the product.
Growing the market internationally.
To grow the business in South East Asia, such as Hong Kong, Japan, Singapore (Ropianto, et
al., 2017).
The market
In the present business, the firm has a strong reputation. A range of independent retailers and
health stores across Australia offer the company's products.
Market characteristics & conditions
The target customers of the business are those who love decadent foods. The age range of
Australian customers consuming their goods varies from 35 to 65 years. Many of their clients
are health-conscious, think for environmental conservation, and have an annual turnover of
$80,000.
PESTLE analysis
The PESTLE appraisal impacts the enterprise in several respects. To grow the business in
that region, the political policies of the same country control the company. An external aspect
such as exchange rate, dollar value, etc. influences the company's investment and income. In
the country, the social culture, patterns, and demand affect the stability and development of
our business. The program influences the progress of the enterprise. Legal rules and
legislation control the laws enforced by companies.
SWOT analysis
Strength Weakness
The company is reflecting god impression
and image in the market through its
performance.
As the company wants to establish its
business in the foreign market and so there
is a shortage in the knowledge of the
foreign trades.
Opportunities Threats
The company is enhancing the scope of the
product.
Transformation in the external affecting the
growth of the business.
Actions
Actions Timelines Responsibility Key performance
indicator
Enhancement in the scope of
the product
Between 2
months
Product
manager
The increasing desire
for the product.
Escalating the marketing 1 month Marketing
manager
More responsiveness
to the product.
Adding more clients 1 month Marketing and
operational
manager
Increasing the demand
for the product.
Growing overseas business 6 months or CEO, managers, Multiplying the
growth. more human resource
managers.
business
internationally.
Implementing more
technologies.
1 month Technical
department.
The increasing scope
of the product.
Customer satisfaction and
delivery of the product.
1 month Business
process
department
Positive feedback
from the customers.
7. Email to the assessor
To: – Head@NBSpice.com.au.in
From: – Manager@NBSpice.com.au.in
CC: – Seniormanger@NBSpice.com.au.in
Date: 2021
Subject: submitting the strategic plan.
Respected sir,
Hello sir, I have created a complete strategic plan for the effective development of the
company. Here I am attaching the complete strategic plan includes the necessary strategies
and goals. Hope it will bring a positive response.
Thank you
Manager
8. updated strategic plan.
Vision mission and values
The organization's goal is to have a vision of being the most wanted enterprise with the
highest quality product and services. Respect, honesty, and consideration for clients and
employees are part of the worth.
Vision, Mission, values
The mission of the company is to provide the best quality product with a vision of becoming
the most demanding company. The value includes respect, integrity, and care for customers
and staff.
Strategic Objectives
the company’s enhancement in the demand f the product, and setting the business in the
foreign is its main key objective.
The market
The firm is now planning to shift to foreign markets, especially Hong Kong, Japan, and
Singapore, including South-East Asia.
Market characteristics & conditions
The target clients of the business are those who love gourmet foods. Australian customers
consuming their goods are between 35 and 65 years of age. The bulk of their clients are
health-conscious, think for environmental conservation, and have an annual salary of $80,000
(Bowen, 2018).
PESTLE Analysis
The PESTLE analysis is an important feature to analyze the company's political, economic,
social, technological, legal, and environmental factors.
.
Situation Analysis
Strengths Weaknesses
The company has earned a good image in
the eyes of the customers.
Increasing challenges and competitors
Opportunity Treats
Establishing business overseas. Transformation in the external factors.
Actions
Actions Timelines Responsibility Key performance
indicator
Growing business worldwide. 6 months to
one year
Senior
authorities
Reaching foreign
customer's demands
Inventing more logic. 2 months HRM and
technical head.
The growing scope of
the product.
Increment in the product
socialization
1 month Marketing
manager.
Increasing demands.
More varieties in the product 2 months product manager Increasing supply of
the product
Customer satisfaction 1 month Business head Increasing in their
desires and
satisfaction.
Adding more clients 2-3 months Supervisors The escalation in the
product service.
9. Email to the assessor
To: Head@NSpice.com.au.in
From: – Manager@NSpice.com.au.in
CC: Seniormanager@NativeBushSpice.com.au.in
Date: 15-02-2021
Subject: – submitting updated strategic
Respected sir,
Hello sir, I have attached an updated strategic plan, as the above strategic plan needed
some transformations. Here I am attaching some changed strategies and goals.
Thank you
Manager
Assessment task 4
1. Report for the management
Analysis and report on the provided data
The profits of the organization were raised by $ 2,50,000 following the adoption of the
strategic strategy. In Hong Kong and Singapore, the corporation is expanding. In the overseas
market, the gross sale is $ 70,000. In partnership promotion, there is little development and
no appropriate partner to be obtained. The corporation is unable to find a new product line for
their company.
Comment on whether performance indicators have been achieved
As they gain growth in growing their revenue, make consumers conscious, and extending
business in a foreign country, the efficiency metric is accomplished by the corporation.
Recommendations
The firm requires to pursue a new concept for the next year that allows the company to
expand the variety of goods and increase the sales margin. The corporation needs to
concentrate on the rising demand of many other nations. This lets the business draw more
clients and gain a higher gain surplus. In order to further grow their product, the organization
must find a fitting marketing partner and partnership. In the foreign market, the organization
would raise its revenue and increase its profits.
Best practice strategic planning processes
To accomplish a strategic strategy, the initiatives to be adopted seem to be to establish a
creative concept in the enterprise that allows the organization to grow the business in the
international market and gain more profit by growing revenue. The actions and behaviors to
be adopted to accomplish an organization's conventions are to establish in the company a
creative concept that allows the company to succeed in the global market sector and generate
more customers by growing revenue. In a way to garner additional clients and raise market
presence, the organization must strengthen the case for promotions. Over the next 3 years, the
corporate mission is to maximize revenue, which is quick and productive to do with the
existing operational strategy.
2. Email to the Management Team
To: – Seniormanager@NBSpice.com.au.in
From: – Manager@NBSpice.com.au.in
CC: – Head@NBSpice.com.au.in
Date: 15-02-2021
Subject: – updated report
Respected sir,
Hello sir, I have attached the updated report that includes the inspection of the data that we
collected for executing the updated plan and policies. In the report, it is also found that the
company is highly active in attaining the key performance indicator and the suggestions
that were made to improve the strategic plan. These plans will support the organization for
the rapid and significant growth of the organization.
Thank you
Manager
References
Bromiley, P., McShane, M., Nair, A., & Rustambekov, E. (2015). Enterprise risk
management: Review, critique, and research directions. Long range planning, 48(4), 265-
276.
Cassidy, A. (2016). A practical guide to information systems strategic planning. CRC press.
Khoshbakht, M., Gou, Z., & Dupre, K. (2017). Cost-benefit prediction of green buildings:
SWOT analysis of research methods and recent applications. Procedia Engineering, 180,
167-178.
Pedersen, E. R. G., Gwozdz, W., & Hvass, K. K. (2018). Exploring the relationship between
business model innovation, corporate sustainability, and organisational values within the
fashion industry. Journal of Business Ethics, 149(2), 267-284.
Shtal, T., Buriak, M., Ukubassova, G., Amirbekuly, Y., Toiboldinova, Z., & Tlegen, T.
(2018). Methods of analysis of the external environment of business activities.
Alegre, I., Berbegal-Mirabent, J., Guerrero, A., & Mas-Machuca, M. (2018). The real mission
of the mission statement: A systematic review of the literature. Journal of Management and
Organization, 24(4), 456-473.
Trivedi, K., Trivedi, P., & Goswami, V. (2018). Sustainable marketing strategies: Creating
business value by meeting consumer expectation. International Journal of Management,
Economics and Social Sciences (IJMESS), 7(2), 186-205.
Damanpour, F., Sanchez‐Henriquez, F., & Chiu, H. H. (2018). Internal and external sources
and the adoption of innovations in organizations. British Journal of Management, 29(4), 712-
730.
Tupa, J., Simota, J., & Steiner, F. (2017). Aspects of risk management implementation for Industry
4.0. Procedia manufacturing, 11, 1223-1230.
Gürel, E., & Tat, M. (2017). SWOT analysis: a theoretical review. Journal of International Social
Research, 10(51).
Nandonde, F. A. (2019). A PESTLE analysis of international retailing in the East African
Community. Global Business and Organizational Excellence, 38(4), 54-61.
Ropianto, M., Rukun, K., Hardianto, M., Hayadi, B. H., Mesterjon, M., Utami, F. H., & Candra, M. O.
(2017, September). Optimization of Strategic Planning Organization in the Framework of Achievement
Objectives of Education. In 2nd International Conference on Education, Science, and Technology
(ICEST 2017). Atlantis Press.
Procedure
- Strategic objectives
According to the minutes that are prepared as per the board meetings and basis of the MacVille organization, they follow certain objectives that are formulated and discussed concerning the future objectives of the organization. The CEO of the organization presents different objectives that can be treated as the standard guidelines related to the business enterprise in the coming 5-year plan. These can be detailed as:
- The imperative objectives of the organization MacVille are offering and establishing the espresso coffee machines in the provided location of the country Australia. According to the Java Estates, it is needed to be a top priority and acknowledgment. The corporation oversees the amount that is elevated.
- It is needed to expand the business that the sales and the revenues by 5% in the coming period. The expansion approach of time frame is almost 5 years. The implementation for the expansion of deals for making better valuable transactions in terms of resources and raw material providers. Moreover, the organization’s human resource is motivated for achieving the task that is desired.
- For building the group value that is untapped in terms of the geographical region for 5 years.
- The organization aims to reduce the wastage overall and reduction in the abnormal wastage in terms of the account of 10%. Some certain standards and guidelines are formulated for the achievement of objectives and desired goals (Wolf& Floyd, 2017).
- Strategies for each objective
At the time of setting out long and short-term objectives related to the organization,certain strengths are to be seen in the company as they are needed to be united properly. As per the organization and its point of view in terms of the opportunities of the external market it is imperative to utilize them for attaining the maximum amount of output. The organization can’t provide the output of 10% or less it is dedicated to the organizational employees and also deliver the tasks effectively. Moreover, the targets and plans of the objectives are seen to be considered very critical in terms of future and present as well as organizational wellbeing. The goals are to be seen organized by the investigation of the practices of the company in terms of effective communication with the association of the employees. As the end goal is seen to be fulfilled by objectives and needs of the organizational market for the expansion of aggressive market shares and effective procedures and policies that are needed to be formulated. Promotion of the strategies of the organization and products are needed to make the organization successful. Certain strategies are prepared in terms of reviewing the strengths and weaknesses of the organization that are analysed for others in terms of the tribal physician in the market. The decision is strategic and is taken in the aspect of the portfolios of investment Human Resource Management and the market risk that certainly triggers the effective change and its implementation. The preparation of certain strategies as per the internal business position and conditions of the external environment is imperative (Munier, 2013).
- For the strategies,
- Development of strategies prioritized list
- Timeframe for completion
- Assigning the responsible parties for every strategy
- Assigning the measurable performance
| Objectives of the business |
Prioritized strategies |
Timeframe |
Authorities responsible for strategies |
KPI’s |
| Expansion of the untapped Australian regions. |
Increase in the promotional and marketing strategies. |
5 Years |
Research and marketing head. |
Increase in revenue at a particular time in Australia (Chambers& Taylor, 2019). |
| Increasing the revenue by almost 5%. |
Human resource motivation as well as efficiency in the increase of the sales and introduction of new products for offering a particular customer base. |
5 Years |
Research and marketing head. |
Increase in customer base in terms of upcoming Orders and customers. |
| Building brand value of the business. |
The procedure of Engineering skills-building competitive advantage with the help of promotional activities that are efficient in terms of building product lineStead& Stead,2014). |
5 Years |
Hiring effective staff members and offering the product at a quite lower price in comparison to the brand of rivals and competitors. |
Requirement increase as well as product demand. |
| Reduction in the wastage by overalls 10%. |
Dividing and prioritizing the work and checking certain areas related to the defaults and curbing them to a particular extent. |
5 Years |
Control and Quality Management head. |
Witnessing a particular decrease in the wastage overall. |
After completion of the draft of the strategic plan:
- Briefing materials
The summary notes are related to the meeting with the CEO of the company.
Agenda of the meeting: Strategic plan of MacVille.
Participants: Team, general manager, and CEO.
Notes:
The objectives that are formulated are reviewed that consist of clear understanding, as well as implementation, is required.
The strategic plan certainly is reviewed as per the smart objectives and the standards of benchmarking results.
As per the discussion, the role of the employee consists of achievement and implementation of the target that is reviewed and motivating the current employees in terms of the commitment that is determined for improvement in the future.
The strategies consist of recording the employees particularly in consideration of the dedication of the employees for generation and achievement of the targets that are assigned.
Drafting the strategic plan on reviewing the organizational weaknesses and strengths according to the analysis of customers and competitors.
Approval of the strategic plan by so with proper confidence of getting on board with it.
CEO advising HR to find proper resources for the organizational implementation.
Past performance of the nominated employees for the management of target in terms of reviving to make sure that the person is doing the right job and it is measured properly.
- Cover statement
- Overview of the key objectives
- Description of process and research utilized
Cover letter
This letter is written with great pleasure and this concept of a strategic plan that is endorsed collectively as per the board and the so. The plan is devised as well as completed successfully and it is a very imperative ground for the implementation of the plan in the company. As per the implementation phase, the importance of briefing the staff as well as associated stakeholders related to the strategic plan is very beneficial. Breaking the plan into certain stages and overviewing its objectives in the organization and pursuing the segments and revising the plan is an essential part of this scenario.
Key objectives
The important objective of the organization is administering the coffee espresso machines in the location of Australia. Expansion of corporate governance by almost five percent is essential in a particular time frame that is 5 years in terms of implementation of certain degrees that are provided with the help of resources and raw materials. Building a brand value related to the geographical reasons of Australia in a particular period. Reduction in the overall wastage of 10% (Bryson, et al., 2018).
Plan development
The plan is developed concerning the imperative stakeholders that consist of middle managers as well as higher management and different suppliers for ensuring the successful implementation to its fullest in the company. The initial draught is sent to the general manager related to the team for different board meetings about the subject matter and feedback of certain stakeholders that are incorporated and taken with the best and the finest way possible in terms of shipping and revising the final plan. The incorporation of the HR manager comments is assigned as per the key performance indicators in a realistic form that makes the measurement of the performance easier.
References
Bryson, J. M., Edwards, L. H., & Van Slyke, D. M. (2018). Getting strategic about strategic planning research. Public management review, 20(3), 317-339.
Chambers, L. D., & Taylor, M. A. (2019). Strategic planning: Processes, tools and outcomes. Routledge.
Munier, N. (2013). Project Strategic Planning. In Project Management for Environmental, Construction and Manufacturing Engineers (pp. 55-64). Springer, Dordrecht.
Stead, J. G., & Stead, W. E. (2014). Sustainable strategic management. Routledge.
Wolf, C., & Floyd, S. W. (2017). Strategic planning research: Toward a theory-driven agenda. Journal of Management, 43(6), 1754-1788.
BSBMGT616 Develop Organizational Strategies
Contents
Assessment task 1. 3
References. 5
Assessment task 1
1 Email
To: stakeholders@au.in
From: organizationmanager@au.in
Subject: mission/vision review
The ‘MacVille’ organization is producing the espresso coffee machines to meet their organization’s reliability and sustainability and this is the reason the organization is unable to meet its vision and mission. According to the CEO of the organization as they explain that from the last few years there is some kind of strategic plan which been implemented by the organization and it is not developed. Based on this report organizations have to change their planning to reach the stage. First, they have to make a plan and then make their strategies and after that, they have to start the procedure and at the end, they have to implement the plan in the organization.
Thank you
2 roleplay
Stakeholders- as the organization is going to implement new working strategies and planning for providing the espresso coffee machines and they have to provide hospitality to their clients but somehow we are missing our mission.
Project manager –‘MacVille’ is the organization who wants to reach the level of their mission and they have to make their vision for achieving the target.
Stakeholder- based on the case study and the report review of the organization data report the CEO wants to formulate the newly developing areas in their plan to improve the working policy of the organization.
Organization manager- yes sir as the responsible for the company development this is our duty to match the organization’s mission to their vision and make the vision of the organization clear to reach the point of the company development.
Stakeholders- as our organization doing such hard work in reaching the customer’s satisfaction level and we are donating some % amount of money from the company profit section. This is the reason the organization has to reach the target level of the company mission.
3 Summary
Based on the meeting with the stakeholders of the organization this has been very clear that the organization is unable to meet its target as they are doing their best to provide the espresso coffee machines to the organization (Oepkes, et al,). As the CEO further explains as the implementation of the organization and their development they have to continuously challenge the organization’s methods and they want to simply improve the business (Oepkes, et al,). According to the stakeholders and their point of view they have to make identify the community closely to serve them better in the future (Van Opstal, et al.,). Macville organization has to reach out to their customers and fulfill their needs and match with their expectations because as they are serving the coffee machine and in return organization getting reward from their customers for the improvement in the organization. As the organization is a non-profit company but they have the priority to match with the customers and their satisfaction. This is the point of view of the organization from the stakeholder point of view company (Van Opstal, et al.,).
References
Oepkes, D., Page‐Christiaens, G. C., Bax, C. J., Bekker, M. N., Bilardo, C. M., Boon, E. M., … & for the Dutch NIPT Consortium. (2016). Trial by Dutch laboratories for evaluation of non‐invasive prenatal testing. Part I—clinical impact. Prenatal Diagnosis, 36(12), 1083-1090.
Van Opstal, D., Van Maarle, M. C., Lichtenbelt, K., Weiss, M. M., Schuring-Blom, H., Bhola, S. L., … & Dutch NIPT Consortium. (2018). Origin and clinical relevance of chromosomal aberrations other than the common trisomies detected by genome-wide NIPS: results of the TRIDENT study. Genetics in Medicine, 20(5), 480-485.