Literature Review - Is a mobile application commercially viable for charitable organisations?

Literature Review – Is a mobile application commercially viable for charitable organisations?

Individual Literature Review

There is the different type of objectives associated with the charitable organisation. These objectives have to be accomplished by the particular charitable organisation. For this, in the present world or in the digital age it is very necessary to make the mobile application for the charitable organisation. This can be very helpful for the charitable Organisation in meeting out the goals of the projects for which the social cause is being targeted by the particular organisation. With the help of mobile application trust of the fund, the giver enhances on the particular charitable organisation. With the help of mobile application, the transaction to the charitable organisation becomes easy and secured (Garbett, et. al., 2016).

According to Lyons (2013), the feasibility and viability of the mobile application are quite acceptable for making a mobile application for the charitable organisation. This is because enhancement in the fundraising comes into the scenario with the implication of the mobile application of charitable organisation. The belief in the charitable organisation enhances among the donors after making of the mobile application. There can be different information that can be provided on the mobile application of the particular charitable organisation. The donor gets the prior information of the project that is run by the particular charitable organisation. This is helpful for the donor to know about the credibility of the particular charitable organisation. When trust enhances among the donor, the particular Donor used to donate some of the amounts to that organisation. The marketing of the charitable organisation can also be possible with the help of mobile application (Lyons, 2013).

Awareness about the different social cause for which the particular charitable organisation is fighting can be known to the donor. If the particular Donor found it relevant and have sympathy for the social cause then that particular donate with some handsome amount. With the help of mobile application and its awareness, some of the new people become a Donor about knowing the particular cause. The donor will also able to know in which project money is being invested by the charitable organisation. The donor will have clear information about the donation that has been made to the charitable organisation by the particular Donor (Alshammari, et. al.,  2017). The development and the deployment of the mobile application are not that much expensive as compared to the donations received after the deployment of the particular application. It will be like a crowdfunding after the launching of the mobile application by the particular charitable organisation. The increase in the rate of fundraising can be seen with the help of the mobile application.

The mobile application is the peer-to-peer way that can be helpful in the fundraising of the particular charitable organisation. It is very necessary for the particular charitable organisation to enhance the funds. It is because the particular charitable organisation used to fight for the particular cause. The particular cause can be serious in the society. It requires regular funds that can be easily possible with the help of mobile application (Beatty, et. al., 2018). The fund that will be getting after the mobile application launching will be that much that can sustain expenses of the mobile application by the charitable organisation. Therefore in this way the mobile application is viable for the charitable organisation.

The mobile application is a suitable charitable Organisation in all respect. The charitable organisation always supports. With the help of mobile application, the online transaction can be possible in an easy manner. Therefore instant supports can be possible with the help of the mobile application. In the natural calamity if the particular person donates some of the amounts in the form of cheque or Demand Draft then it requires time to clear. But with the help of mobile application, the fund can be directly reached to the charitable organisation. And this charitable organisation can effectively in a hard time of natural calamity (Goumopoulos, et. al., 2017). The fund that will be collected by the particular charitable organisation would be that much that can sustain the expenses of a mobile application. Therefore it is very necessary for the present digital age to provide a mobile application for the charitable organisation.

In the present time, the Donor is also focused on transactions that are safe and secure. The billions in the online transaction about the Donor are also increasing in the present time. Therefore instead of giving a cheque, they used to do online transaction. It is feasible for the particular Donor to do online transaction as compared to high fees of Demand Draft and cheques (Goumopoulos, et. al., 2017). The credibility and accountability of the particular Charity organisation can be seen directly to the donor with the help of the mobile application. This will enhance the interest of the particular Donor in the particular project of the charitable organisation. This will result in more donations to the charitable organisation which is quite more as compared to the small expenses of maintaining and launching the particular mobile application by a charitable organisation.

To well establish the particular mobile application the development budget is not too much hay as compared to the funds that are collected by the particular charitable organisation. The funds will also be increased after mobile application which is quite more than the development of the application. Access to the unique content in the mobile application does not require a great amount. This can be accomplished with a small amount but it can be helpful in fundraising for the charitable organisation. It is a well-known fact that once a Donor will always be a Donor. With the help of mobile application, the different information about the charitable organisation will be available to the donor (Schwedel, 2013). Therefore the particular Donor will better be known the particular organisation with the help of the mobile application. Then Donor will definitely donate some of the amounts to that charitable organisation. In this way the donor base of the particular charitable organisations in. this will lead to fundraising with the charitable organisation. The particular fundraised amount will be high as compared to development and maintenance of the particular mobile application.

There will increase in the download of the mobile application after the particular mobile application becomes popular. Therefore mobile applications also help in fundraising of any charitable organisation as there can be the small promotion on the charitable organisation mobile application. These funds will be directly provided to the charitable organisation. In this way, mobile application maintenance expenses can be easily affordable. It requires nearly $47,000 to make an application that is beautiful and on which the profiles can be made by the Donor. This much amount can be easily recovered from the different donations. In this weight can be said that the mobile application for charitable organisations is quite viable. The maintenance charge of the mobile application is also not that much.

As per Schwedel (2013), The imagination behind the making of the mobile application for the charitable organisation should be such that it clearly signifies the cause for which the particular charitable organisation is fighting. This can be helpful in attracting a large number of donors. It will be beneficial as the recovery of the amount that is invested in the making of the mobile application would be easy. The further donation will be counted as a donation after recovery of the invested amount in the mobile application. Therefore charitable organisation should focus on greed imagination while making a mobile application.

In the present scenario, the mobile application needs to be support and present in the app store as well as Google Play Store. This can be helpful in attracting the good number of donors for the charitable organisation. This will enhance donations for the particular charitable organisation. This will recover the amount of making the mobile application by the charitable organisation by which funds can be collected online also (Heintzeler, et. al., 2013).

After making of the mobile application, the maintenance of the particular mobile application is not that much that can’t be offered by the particular charitable organisation. The maintenance can be easily affordable by the particularly charitable organisation f the particular charitable organisation is fighting for the strong cause. This will lead to enhancement is the donors of the particular charitable organisation. The native mobile application used to provide the best User experience. The mobile application should be user-friendly so that more donors can be connected to the particular charitable organisation.

The particular mobile application should be connected to the website of the charitable organisation. This and helps the transparency of the particular charitable organisation. This leads to more fundraising to the charitable organisations. Development of the prototype should also be accomplished by the charitable organisation in perspective of the mobile application. The functionality of the mobile application can be efficient is prototype consideration is processed before launching and baking of the mobile application. This will lead to the good mobile application of the charitable organisation. This will enhance more donors to the charitable organisation. Therefore the recovery of the making of the mobile application for the charitable organisation can be easily possible. So the viability will ultimately suitable for charitable organisations at the time of making mobile application and launching it (Heintzeler, et. al., 2013).

References  

Alshammari, M.O., Almulhem, A.A. and Zaman, N. (2017). Internet of Things (IoT): Charity Automation. INTERNATIONAL JOURNAL OF ADVANCED COMPUTER SCIENCE AND APPLICATIONS8(2), pp.166-170.

Beatty, A. L., Magnusson, S. L., Fortney, J. C., Sayre, G. G., & Whooley, M. A. (2018). VA FitHeart, a Mobile App for Cardiac Rehabilitation: Usability Study. JMIR human factors5(1).

Garbett, A., Comber, R., Jenkins, E., & Olivier, P. (2016, May). App movement: A platform for community commissioning of mobile applications. In Proceedings of the 2016 CHI Conference on Human Factors in Computing Systems (pp. 26-37). ACM.

Goumopoulos, C., Papa, I., & Stavrianos, A. (2017, June). Development and Evaluation of a Mobile Application Suite for Enhancing the Social Inclusion and Well-Being of Seniors. In Informatics (Vol. 4, No. 3, p. 15). Multidisciplinary Digital Publishing Institute.

Heintzeler, C. O., Legler, C., Adeli, S. M., & Elaluf-Calderwood, S. (2013, January). Towards a value chain for mobile value services for charities. In System Sciences (HICSS), 2013 46th Hawaii International Conference on (pp. 1257-1267). IEEE.

Lyons, E. S. (2013). Effects of innovation attributes on charitable giving using smartphones.

Schwedel, M. (2013). Nonprofit organizations, social media, and mobile applications (Doctoral dissertation, Master’s Thesis). Southern Illinois University).