ITECH1100 Understanding the Digital Revolution Assignment


When a new technology is developed for the management of the operations and functions brought out through companies and industry over the world in each sector has specific outcomes for the enhancement of complete work security, efficiency, and authorization of processes by the accurate manner. In this report, the discussion is made on the personal assistant technology. This technology is based on artificial intelligence. Also, study the fast food industry and experiments of the personal assistant technology in the fast-food industry. Their disruption in the fast-food industry.  Such as CHOPCHOP, elyse28, and footnotes. These disruptions are more likely to be positive in this industry.  By using this technology many benefits are introduced less time consuming, fewer employee engagements more clients combine with the industry. By using this technology mistakes are reduced, and work is accurate, efficient, and time-saving. It will help to understand the importance of personal assistant technology in the field of the fast-food industry and it modifies the complete industry and their working methods. 

Part 1 research 

Intelligent personal assistant technology 

Automated personal assistant, intelligent personal assistant, or automated virtual personal assistant can perform tasks, services on for the benefits of a person based on user input combination and awareness of location. This technology based on artificial intelligence. This software uses a device microphone to get the request of voice while the voice outcome occurs at the speaker. However, the most moving thing occurs between these two measures. This is the combination of some different technologies, voice analysis, voice recognition, and process of language. When a user creates a query a personal assistant to work a task, the audio signal is converted into digital data that can be examined by the software. After that this data contrasted with a software database of utilizing an innovative algorithm to observe a suitable answer. All databases are placed on the distributed servers in cloud networks. That is why. Most personal assistants can’t work without a strong internet connection (Delgado, et al., 2015).

Fast food industry 

Quick service restaurant, the industry in the US was said to benefit a sum of about 256 billion US dollars in the years 2018. QRS’s are also known as limited services restaurants, are foundations that crucially serve food fast and do not give table service. Quick service variations concept mainly contains fast-casual restaurants, kiosks, food trucks, and smaller hole-in-the-wall foundations. The US is assuredly the searchers of the advanced day fast services restaurants. In the US complete states are home to QSR’s in the year 2018, for this California accounted for the biggest number, on another hand the least populated state, Wyoming, accounted for the less. Strain the US fast-food landscape has been overpowered through new concepts across the past decade, well foundation US-based QSR brands are regularizing to growth.

Part 2 brainstorming disruptions  


CHOP CHOP, this uses the intelligent personal assistant to guide the users by cooking recipe and order preparation, step-by-step. This will examine user dishes as they cook and they know the ideal time to remove the food from the heat. This also provides users one list of the ingredients and can also coordinate with the suppliers to have food delivered to the client’s doorstep. This currently only available apple app store. 


This provides the users with an artificially, personalized intelligent personal trainer and wellness coach. This gives users with customized insight into their exercise and eating habits to assist them to modify their lifestyle and become more energetic and healthier.


FootBoots is a secondary of worthwhile PLC and they improve, transport food products and packages including however not limited to fresh produce, goods at rates enhancing 30000 heads of lettuce per day and mushrooms 20000 per day (Grassegger & Krogerus, 2017).

Part 3 Disruption 

Most of the worldwide restaurants are feeling the advantages of the intelligent personal assistant and their automation, however, some of the highest effects will be on IT and staffing follower, not about the robot chefs.

The market value of fast service restaurants run through foundations, fast food chains, and deliveries are approximated to be worth $273 billion. This technology plays a typical role in keeping this market affluence through connecting with clients with their favored fast-casual, QSR restaurants, and fast food. Many eateries are ardently working to meet with the consumers where they are through offering more order addressing and solutions their sponsors increased pangs of hunger for convenient and speedy tech-enabled experience. Technology which is based on voice recognition is the among latest digital channels by which QSR clients have placed the order. The PYMNTS 2018 remote payments reports found that 28 % of all clients now used their voice-activated devices like Google Home smart speakers or Amazon Echo. Almost the device owners, 27 % give the response that using their devices to make the purchases the week before the survey (Rindfleisch, et al., 2017).

Consumers are using this voice technology

Intelligent personal assistant technology is among the advanced digital marketing companies channels by which QSR customers are placing their orders. Most of the consumers are most likely to utilized voice technology to looked about the restaurant information, by indicating 53 % they would like to utilize like solutions to find for restaurants based on information on the menu. Approximate 49 % utilize voice offerings to find the information about significant restaurants and 44% utilize it to find the restaurants according to their carving.

Restaurants combine the voice technology to the menu

Many of the restaurants are acknowledging the role that voice technology will play in the next years and are performing to develop it more logical to customers. Include in them well-known chains such as KFC, Domino’s Pizza Hut, and Wingstop. Some of the players have authorized their clients to utilize in-app voice-activated order, while another has unified with big virtual assistants like Alexa, Cortana Google assistant to accomplish that work.

Intelligent personal technology in the fast-food industry 

Sorting food- it is time-holding to sort the fresh product in context to make it for the manufacture of bagged and canned goods. Take an example of sort out  the size of potatoes that can assist manufacturers make the decisions concerning which ones should be developed into French fries, hash browns, or potato chips. For this most advanced AI application in the fast food industry is TOMRA sorting food, this is used based on sensor optical sorting solutions with the help of machine learning functions.

Improving the supply chain-Intelligent personal assistant assists the supply chain management, as the food safety legislations have become more strict and organizations require to be more translucent about their functions. These technologies assist companies to monitor and test food products safety at each step of the supply chain. It assists in creating more correct forecasts to assist manage inventory and pricing. While it also tracks the products for the farm to clients to give offer transparency (de Caria, 2017).

Make sure about personal hygiene-Intelligent personal assistant, is also assisting to enhance individual hygiene in a food plant, it is essential as hygiene like kitchen and assists to make sure that a facility is a protest with legislations. Companies like KanKan have been performing on developing smart solutions to develop this happen as the business rolled out and personal assistant powered by solutions to enhance hygiene in China.

Equipment for cleaning processing- to maintain the health standards is with modern processes is the important element that assists to clean the equipment. Nottingham university researchers are developing s system that based on the intelligent personal assistant to remove the time cleaning and resources, possibly saving up to $128.8 million a year.

Implementation of intelligent personal assistant and their impact

For automate tasks and manage workflows- personal assistant systems that make companies more productive by the automation of workflow tasks. There are some areas where this technology work- 

Sales, marketing, customer services, and HR & recruitment.

Improve the other business process- there are already exist some solutions on the market that they can utilize to tap into the power of personal assistant doe sales.

Conversica: personal assistant for salesforce and Salesforce app for leads management.

Drift: a personal assistant that vets leads for them by marketing conversational.

Intercom: personal assistant for retaining and acquiring clients’ customers and sales lead.

Integrating the product and service with the personal assistant- already existing personal assistants such as Alexa, Siri or Google personal assistant have API integration so they can piggyback on their framework.

Develop a personal assistant or chatbot- it maybe concludes that they need a custom personal assistant or chatbot. However, this is an easy task of how to learn to make their assistant task. 

BPMB - Before implementing technology

BPMB - After implementing technology

BPMB – After implementing technology                           

Advantages of the personal assistant 

Savings– by using the personal assistant technology in restaurants eliminate the stress and expenses related to managing and hiring humans. Owners of restaurants no longer have to think about the workers requiring vacations or taking time off sick (Grundström, 2018).

Efficiency-when it uses in the form of robots in the restaurants could outcomes in a consistent experience for clients. Where robots are developed to prepare food, they cook the meal to specification each time.

Fewer mistakes- this can be used to automate functions to eliminate human mistakes. In this context robots that cook food or take for other back-office works won’t feel under stress during the peal times. In this context, people are most likely to develop errors when performing during pressure time.

Repetition – personal assistant can be used in the restaurant to do the monotonous and repetitive tasks such as prep work. They are likely to bring out these works faster than humans and also have the capability to multi-task without making errors (West, 2015).


When engagement of the personal assistant technology within the fast-food industry has been explained above and also explained their importance and advantages to remove conflicts. This explains the implementation and their impacts on the fast-food industry. In the future, this industry is improving by the use of a more different type of technology. Consumers also use this to utilize the restaurant’s features. Every sector is taken the benefit of advanced technology. Technology removes the mistakes, not too much time consuming and in the future, this gives the theory that no humans are hired for as an employee.

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    • Grassegger, H., & Krogerus, M. (2017). The data that turned the world upside down. Vice Motherboard28.
    • Rindfleisch, A., O’Hern, M., & Sachdev, V. (2017). The digital revolution, 3D printing, and innovation as data. Journal of Product Innovation Management34(5), 681-690.
    • de Caria, R. (2017). A digital revolution in international trade? The international legal framework for blockchain technologies, virtual currencies, and smart contracts: challenges and opportunities. In Modernizing international trade law to support innovation and sustainable development. UNCITRAL 50th-anniversary congress (pp. 105-117). United Nations.
    • Grundström, H. (2018). What digital revolution? Cinema-going as practice. Participations. Journal of audience and reception studies15(1), 5-22.
  • West, D. M. (2015). What happens if robots take jobs? The impact of emerging technologies on employment and public policy. Centre for Technology Innovation at Brookings, Washington DC.