Rasha's Originals: Beauty with care

Rasha’s Originals: Beauty with care

 

 

 

Rasha’s Originals: Beauty with care

 

Table of Contents

Introduction. 3

Competitors. 3

Marketing step. 3

Marketing dealings. 5

Marketing strategies. 6

Local market. 6

E-commerce. 6

Production. 7

Conclusion. 8

 

 

 

Introduction

Rahas originals is an organization that is developed and established with the aspiration to become a premiers skincare brand in the world. The co-founder of this organization is Mrs. Shanan Singh and this first is established in Hyderabad and Telangana. RO organization products are manufactured the good with the vegan and the plant-based. They provide and produce the goods which contain herbal and vegan products. The best features for this RO organization are handcrafted products and their ingredients specialty. Shanan Singh introduces her products to the market with the help of E-commerce services. They also, introduce their goods and the products, in the beauty parlors and the salon. During the marketing policy and the current situation of the organization, they have to do the development of the E-commerce platforms. According to the current situation of the organization, its estimated turnover is over 2,000 core. The specialty of the RO organization products should be affordable and this is their duty to produce the good quality the products.

Competitors

The competition level in the market is getting high and due to this, they have been facing the heat between the competitors. There are the competitors in the market which stand against the RO organization and those are Tvam, Kama Ayurveda, Juicy Chemistry, and Bare necessities (Bhatt, & Sankhla, 2017). This organization trying its best to give better opportunities in the market and for this, they have to provide a better level of the services in the market to make sure handle the better things. There is competition in the market and to handle the issue related to this competition in the market they will do the services. This is the reason they are providing the e-commerce service to their clients. This will help the organization to get better and more innovative deliveries. Therefore they want to produce and sell their products online with the e-commerce platform. This will help the company to expand its business in the market and for that, they have to introduce a better level of the working policy in the organization (Bhatt, & Sankhla, 2017).

Marketing step

The marketing level and the industry’s level of production are increasing day by day. Therefore the level of the competition is also, increasing and for that, they have to make sure to handle the things in a better condition. They have to make sure to provide better services in the organization. The policy of the marketing strategies is to increase the level of the product in the market. E-commerce is the platform that will produce and supply goods with the help of an online shopping store and apps.

E-commerce platforms and business even the industries have their policy and rules. They have to make sure to follow the rules and the regulations in the organization. During the time of the production of the goods and the materials in the market. RO organization has to do the tie-up with the online store and the beauty companies also, the supplements company. According to the co-founder of this company Shanan know about the e-commerce industry. Based on the marketing policy and the other details mentioned in the organization this has been very clear that there is a wide range of the scope available in the e-commerce industry. She also, the planning and training procedures to fulfill the need of their clients and match their needs. This is the better option in the marketing policy (Park, et al., 2019).

There are various types of clients available in the market and there is the various choice and demand that appears in the market. As the products are delivered and the brand manufactured they have to make sure to meet their client’s needs. The benefits of using the E-commerce platforms are they will be using the less time and consume less time. This is the main reason they choose the E-commerce platform and service to provide the better and the innovative services (Slootweg, 2018).

Seeling with the help of the beauty parlors and communicating with their owners. Rahas organization is famous for its business and beauty products deliveries. Therefore if they communicate with the owners of the parlors and ask them to promote their goods in the local market. All the dealing will depend upon the market policies as they have to communicate with them. Shanan knows the importance of the marketing policy and this will describe the company’s development. They have to make sure to deal with them and for that, they have to use these types of techniques (Ottman, 2017).

They have to do commission policy and for that, they have to communicate with the owners of the parlors and with the help with this. They will communicate with them and do the marketing of their products in the market. This is an important thing to do and the reason behind this is that they have to deal with them for better results. There are consumers who most of the time use herbal products and because of this, they will become the regular customers of the organization. Also, they want to deliver their products to some customers who want to use the herbal products in the beauty. They have to extend the image of their product in the market and for that, they have to make sure to handle things in a better manner. There are the people who demand 20 to 40 % of the commission. This will describe the changes in the situation and for that, they want to make sure to handle the things (Ganesan, 2016).

There is the third option is also, available in the marketing for the Rahas Organization. Rahas as an organization wants to do a better level of marketing. They also, want to increase the level of marketing in society and for that, they do the promotion. Advertising and promoting the organization’s products in the market will help the company to expand its business in society. The third option in marketing is to depend on and describe the company’s importance. The reason behind this is that they want to do their products deliveries and selling on both the online and the selling to the owners of the parlors. This will help the company to sell its products on the double power and it is an opportunity for the organization to expand its level. They want to do their company production on both levels.

This is an option that provides the organization with a better and more helpful option for increasing the production level of the company. Also, they will be able to do more production of their herbal products in the market. Therefore they have to face some kind of issue while producing the products in the market. They have to handle both the marketing dealings from the E-commerce platforms and the other hand (Ganesan, 2016).

Marketing dealings

The marketing dealings on the local level. Due to this, they have to set the different levels of the pricing of their products and the reason behind this. According to the data and their analysis, most of the people in today’s time will use the online shopping store and their apps for the shopping and this is because this will help them sot save time. Also, this will consume less amount of time and do fast deliveries. Therefore if they went to buy the products from the local and the general level of the parlors. Then the price demand and they have to set the extra level of the margin in the products. The main reason for setting the extra level of the margin in their products including the pricing of the products is because there is a system that is run and famous in the environment of the local market (Harnvanich, et al., 2020).

Most of the local people will do the barging in the market to buy the products at low prices. This is an issue that is created and built in the field of the local market and also, may cause a huge level of losses. As they want to produce and increase their product’s sales in the market and due to this they have to deal with the retailers, and shop owners.  This is the main reason they have to deal with the retailer and the owners of the parlors to do the marketing of their products in the market. During the time of the production and selling also, promoting the herbal products of the Rahas Organization (Harnvanich, et al., 2020).

Marketing strategies

Local market

They have to negotiate with the local retailers to sell their goods. There is a situation in the local market in which most of the time they have to make sure to handle the marketing level. Rahas Organization management team has to study the market before investing in the organization and making the policy also, dealings in the organization. They have to examine the working policy and the procedures in the local market and based on this they have to make a marketing plan. The importance of this plan development in the organization is that because of this they have to make a better level of plan with full protection. This plan will help and guide the other members of the organization and also, the management team on how to negotiate with the local retailers. The second option is also, available for the organization in the market for developing the marketing plan (Ypanto, 2022).

Rahas organization management team has to find out a local person in the market that knows the information and the systems dealings strategies. Due to this, they will get the information about the internal markets and with the help of this, the company will be able to spread their products and expand the business in the local market. Marketing help the company to get a better level of profit and expand the organization’s products in the market. This will also, help the organization build its company base. This has been very clear a strong base will help the company to earn more amount of profit and the clients will remain the permanent customers of the organization.

E-commerce

Therefore the online store and the dealings are not similar to the local market dealings. They have to follow and handle this online store issue and understand their marketing policy. This has been very clear that on the online store and the shopping platform they have to provide the high wages of discount coupons or the offers. The working system in both the stages of the organization and the market does not match each other. This is the reason the Rahas organization has to make the two types of marketing plans. These two plans have different types of policies and rules. Therefore they have to follow both the plan in thee different manner according to their requirements. Importance of the plan development in both the sectors of the organization for the production of their products. The main motive of the organization is to expand its business on platforms such as E-commerce and online store.

The organization has to examine the feedback and the service of the company. On the online store to attract the people and the clients towards their products. They have to do the messages, emails, and text messages. They also, have to explain the importance of their products and the ingredients. Rahas organization is known as the company that produces and manufactures herbal products. then they have to do the advertisement of their herbal products and also, explain the materials, the resources which are used in the development of the goods. This is the method that will help the organization to do their product marketing on the online platform. This will also, help the organization to increase the number of the production and the development of the organization. The benefit of the online store is that this will help the company to understand their working services with the help of the feedback from their customers. This is a benefit and the importance the company will be able to use in the organization (Ip, 2017).

Production

During the starting period of the company when the company is just launching its products in the market. The co-founder of the organization will manufacture the goods in the starting period they do the production of their products in their house. After that, they will take a place on the rent which is related to the industries premises. According to the details and the description that is mentioned for the company manufacturing of the goods and the materials in the organization. They also, have to specify the details and the types of equipment that they will use while manufacturing this. The reason behind this will explain the importance of the goods. The details of the goods and the materials, also, including the other details will explain the quality of the products in the market (Wu, et al., 2020).

The cost of the manufacturing of the goods and the materials, also the charges of the light bills. Therefore the cost of the labor and the company expenses and the charges which the company pays for their development. The details of the employees and the cost will be paid for them to their wages will also, explain the company details. All are the charges and the expense which is the company pay for the production. There are various types of departments available in the organization and those departments have to handle their job and work perfectly.

The management team and the marketing team of the organization have to handle the situation. Also, they have to calculate the price and the cost of their company products. Based on the calculation the company will be able to do a better level of production and settlement in the locals and online store. According to the case study the Rahas organization produces herbal products related to beauty and skincare. This organization is paying the amount of the 10,000 wages to their labor and this will be coats of the full-time laborers in this company (Aldin, 2020). Therefore they have to pay the fixed and the other cost of the materials and the rescues. Also, the organization has to pay the charges for the types of equipment and the machinery bills. All these expenses and the charges of the company will include in the cost of the prices of the product (Aldin, 2020).

Conclusion

According to the report and the case study, the details of the Rahas organization are explained. The co-founder of this organization is Mrs. Shanan Singh and this first is established in Hyderabad and Telangana. Also, this organization wants to expand its business in the market.  RO organization products are manufactured the good with the vegan and the plant-based. This is the reason the company will be dealing with both the online and the local marketing platforms. This report will describe the marketing strategies of the Rahas organization.

 

 

References

Aldin, K. (2020). THE IMPACT OF SOCIAL MEDIA ON CONSUMERS’HEALTH BEHAVIOR TOWARDS CHOOSING HERBAL COSMETICS. Journal of Critical Reviews7(9).

Bhatt, K., & Sankhla, P. (2017). A study on consumer buying behavior towards cosmetic products. International Journal of Engineering Technology Science and Research4(12), 1244-1249.

Ganesan, P., & Choi, D. K. (2016). Current application of phytocompound-based nanocosmeceuticals for beauty and skin therapy. International journal of nanomedicine11, 1987.

Harnvanich, E. A., Wanichwecharungruang, S., Chandrachai, A., & Asawanonda, P. (2020). Market Potential Evaluation for Local Herbal Extracts Used in Skincare Through the New Product Development Process. PSAKU International Journal of Interdisciplinary Research9(2).

Ip, P. T. T. (2017). Desiring singlehood? Rural migrant women and affective labour in the Shanghai beauty parlour industry. Inter-Asia Cultural Studies18(4), 558-580.

Ottman, J. A. (2017). The new rules of green marketing: Strategies, tools, and inspiration for sustainable branding. Routledge.

Park, J. Y., Lee, M. S., Park, J. Y., & Lee, M. S. (2019). Influence of beauty care on well-being-oriented behaviors and well-aging behaviors in adult men. Asian journal of beauty and cosmetology17(1), 93-106.

Slootweg, E., & Rowson, B. (2018). My generation: A review of marketing strategies on different age groups. Research in Hospitality Management8(2), 85-92.

Wu, C. H., Yan, Z., Tsai, S. B., Wang, W., Cao, B., & Li, X. (2020). An empirical study on sales performance effect and pricing strategy for E-commerce: from the perspective of mobile information. Mobile Information Systems2020.

Ypanto, L. A. (2022). Students’ Competencies in Beauty-Nail Care and the Availability of Materials, Tools, and Equipment: Basis for Entrepreneurial Management Plan. Journal of Positive School Psychology6(3), 5959-5972.