Manage Business Operational Plans
Table of Contents
Woolworths is popularly known as the Australian grocery market and supermarket chain and it was mainly introduced in the year 1924. It is the largest chain of supermarkets in today’s time with a share of the market of around 33%. It concentrates on groceries, however, it also sells products of beauty and health, products of household, DVDs, magazines etc. (Whyte, 2013).
Stated objectives and goals
Woolworths’ statement of mission is mainly to acquire the heart of the whole society, particularly including leisure of family, home and kids. Its key objective is to maximize the satisfaction of the consumer. Its goals are to offer the very best variety of services, products, quality, value and price to its consumers. It also targets at increasing its margins of profit. It targets at offering the best experience of shopping ever to its consumers. The objective is to offer the best quality services and products so that the organization is capable of creating a unique name brand among its rivals. Its objective is also to offer the products at a lower price. The organization focuses on conveying the best quality of services as the consumers are the key priority of the organization.
Key Performance Areas
The key performance areas of Woolworths are given below:
- Financial Key Performance Areas – The executives of Woolworths care about hitting objectives and capturing a share of the market. They have to make sure that how could they easily approach projects of revenue versus actual development.
- Consumer satisfaction – Keeping the consumers happy and satisfied with the product and services will cost the organization five times less than getting new consumers. Focusing the sales and marketing strategies on consumer retention will maximize the chances of the organization upselling (Whyte, 2013).
- Perception of Market – Various ways are there for increasing awareness of the brand which include utilizing social media platforms, collaborating with leaders and influencers in the industry, taking participation in webinars or events etc.
- KPAs of productivity – Woolworths is required to measure the growth of the projects and also ensure that any crucial tasks or activities are being obstructed for a very long period (Strelnik, et al., 2015).
Key Performance Indicators
The Key Performance Indicators of Woolworths are given below:
- Technical capability – The employees of the organization who are mainly in technical roles must be adjudicated consequently, and should be compared with other organizational departments that may fulfil the further generic function of the business.
- People skills – Socially skilled networkers must be provided accurate opportunities to utilize their people skills for the effectiveness of the organization. Employees particularly those with great skills of people must be provided chances for managing work and teams on the agenda of the people of the organization (Strelnik, et al., 2015).
- Quality – The quality of the work done by employees must be enough for setting them separately from the population. The organization should always value their employees who accurately perform their work with the best quality.
- Energy – Organizations should look for individuals who particularly spend their complete energy in a productive manner – such as producing all key deliverables, and conducting staff meetings. Individuals with a high level of energy will frequently be greatly motivated and also put in further hours (Mascagni, et al., 2014).
Human resource, process, and technology requirements
The success of the organization mainly depends on human resources. Human resources play a key role in obtaining the objectives and goals of the organization. Human resource management is the function of the organization that mainly deals with problems related to people like management of performance, hiring, compensation, benefits, safety, training, administration, communication and motivation. The key direction of process optimization of the organization is the maximum merging of all functions of many positions of the job of business in individual points with the main purpose to decrease the workforce and increase the rate of consumer service (Mascagni, et al., 2014).
The main process requirements of Woolworths are:
- Management of assortment
- Arrangements of security and safety
- Extra provision of services
In grocery stores, high tools of technology help balance assortments of inventory, manage all orders and also track the pricing. Tools of consumer tracking increase the satisfaction of the consumer and also encourage loyalty by improving the in-store experience of shoppers. At the level of executives, technology enhances the process of decision-making and planning (Aaker, 2012).
Physical and other resource requirements
Every business requires resources, whether it is time, suppliers, money or people. The physical resources involve tangible things that are available and important for the business for functioning purposes. These are the things that mainly take up space, also have value and are utilized in the business operations of the organization. Physical resources are important for running the working activities of the business. Woolworths utilizes physical resources for facilitating the delivery of all the services, like having the workspace for performing business activities, tools that are required for the specific service and resources that are utilized for supporting the particular service. Other resources that are required by the Woolworths group include a human resource that plays many functions like hiring, recruitment, training etc. and also financial resources that are used to run the operations of the business (Aaker, 2012).
|Loyalty events or programs||Human Resource Manager||Twice in the month||Consumers feel that they are important. It increases consumer satisfaction and turned out to be an increment in margins of profit.|
|Data analysis and gathering||Operations Manager||Twice a week||It will be very beneficial for the organization when making the decisions of marketing and establishing strategies for promotion.|
|Improvement in technology||Technical Manager||2 months||Positive implications on the performance of sales and also permit data collection of the consumer.|
|Improving consumer service and experience||Human Resource Manager||1 month||Attract more consumers and clients and helps to increase the retention rate of consumers|
|Improve psychology of supermarket||Operations Manager||5 months||Boost sales of the organization|
|Keep information up to date||Human Resource Manager||1 month||Positive impact on consumers|
|Placement of products||Operations Manager||Monthly basis||Helps to find the products easily|
|Improve promotional pricing||Marketing Manager||Monthly basis||Attracts a large number of consumers|
|Development of innovative marketing strategies||Marketing Manager||Quarterly basis||Better implementation of marketing strategies|
The statement of cash flow of the organization mainly focuses on analyzing the sum income and the sum income of Woolworths is approx. $240 million. Statement of profit of Woolworths reveals that particularly there is the increasing amount of revenue. Maximized rate of sales is needed for maximizing net revenue. Expenditure of the organization mainly includes employees, equipment, administration expenses and also organizational expenditure. All these expenditures are needed for the company, as it assists in the use of technological factors. The sales budget of the organization involves sales mainly in retail like usual spending, sales of equipment, different products and also sales of food (Larose, 2014).
Woolworths mainly believes in consumer satisfaction and giving the best quality services to its consumers. So, the key responsibility of Woolworths Group is to achieve its objectives and goals which include giving the best quality of services and products to its consumers. The responsibilities of the retail industry are too high in serving their customers at their best as the consumers are very important aspects for every business through which the organization gains profits and achieve its objectives also (Larose, 2014).
So the key responsibilities of Woolworths are:
- Serving consumers
- Dealing with complaints and queries of consumers
- Handling all payments
- Displaying all products
- Provide the best quality services and products (Anderson, et al., 2016).
Performance Review Report
Action plan stages
An action plan helps the organization in improving the planning of teamwork. Action plans could be utilized by all individuals for preparing the strategy for obtaining the goals and objectives. Planning assists every business to prepare for risk and also keeps the business on track. For implementing the action plan, Woolworths will follow the given steps:
- Explain the end objective – The situation will be analyzed by the organization and will explore probable solutions and actions before arranging them. Then the objectives will be written and one should ensure that the objectives are clear and defined well, it includes all measurable pointers for tracking progress, achievable and realistic (Anderson, et al., 2016).
- Mention all steps that should be followed – One must ensure that the whole team is included in the process and also all individuals must be aware of the responsibilities and roles that they have to follow and perform in completion of the process.
- Prioritize all tasks and also add task deadlines – In this stage, the organization should list by mainly prioritizing the activities. They must include deadlines, and ensure that they are accurate.
- Create milestones – These could be considered small objectives that lead to the main objective at the completion stage. The benefit of adding these milestones is that they accurately provide the members of the organization to look ahead to something and assist them to stay energetic and motivated (Bloch et al., 2012).
Key stakeholder and consultation process in implementation
The key stakeholder that should be involved in the strategic planning of Woolworths are shareholders, vendors, customers, unions, employees, partners of the supply chain, owners, agencies, and members of the community. Consultation in the organizations is conducted mostly face-to-face in the context of the particular situation. The process is given below:
- Precedence issues will be identified and an analysis of stakeholders will be conducted – Some main factors that must be considered by the organization while analyzing stakeholders are given below:
- a) Identification of particular categories of distinct stakeholders
- b) Key features cultural factors, size location etc.
- c) Whether key stakeholders observe they would be impacted by the project positively or negatively (Bloch et al., 2012).
- Consultation plan will be prepared – Another process of consultation is to make a plan of consultation which describes what topic will be discussed with the stakeholders related to the action plan.
- Ensure previous information distribution – Another step is that stakeholders should understand accurately how they would be affected by the particular action plan.
- Incorporation of feedback and results will be shared – In this stage, the feedback of the stakeholders will be taken about the implementation of the action plan and results will be shared according to the feedback of key stakeholders (Solanky, 2017).
Articulating the KPIs for measuring the success
Key performance indicators are the metrics of business that every uses in measuring the efficiency and effectiveness of the business organization. These KPIs track the efficiency strategic goals that particularly align with the all-embracing objectives. These key indicators must be monitored accurately through the entire length of the specific campaign to permit optimizations that are going to be created in the effort to eventually meet the objectives and goals of the business of Woolworths. The process includes:
- Determine the objectives – For identifying which key performance indicators the organization will be required for measuring the success of the business, the organization will require to know what objective is that the organization is mainly working and operating towards (Solanky, 2017).
- Determine prime indicators – These KPIs are very important that will concentrate on actual period reporting while analyzing the success of the organization and also helps the organization in optimizing the efforts of marketing.
- Determine inferior indicators – These are the indicators where the organization could list the additional measures that are essential to the strategic goals of the organization.
Presenting an analysis of the actual performance Vs. the KPIs
KPIs are the key metrics that will have a great impact in moving any organization towards achieving its goals and objectives. They accurately articulate and also give insights about the requirements of the organization to achieve and measure for reaching the long-term goals. Metrics also follow or track and mainly give data on the standard business of Woolworths but these are not essential as the key performance indicators that the organization is required to perform, monitor and measure against for making the plan (Black & Kohser, 2017).
Analyzing and seeking feedback and adjustment as per feedback
The feedback of stakeholders was taken on the key performance measures of Woolworths. They recommended that as Woolworths is a popular organization in the retail industry, it should mainly focus on its retention rate of clients and margins of profit to achieve its stated goals and objectives of the organization. After seeking the feedback of the stakeholders, the organization has adjusted their key performance indicators as per the client retention rate and margins of profit. Woolworths Group has taken several actions to improve its customer retention rate and also taken actions to offer the best quality products to its customer to increase the sales margins and profit margins.
KPI management process and protocols
Key performance indicators mainly enable and allow the business of the organization to accurately measure its capability for setting and achieving objectives. They are frequently utilized by the organization for measuring consumer satisfaction, the performance of the employee, and usual levels of engagement with the targeted customers of the organization, and they are mainly handled by the management tool of KPI. These key performance indicators give the most essential Intel the business could ever purchase, and also fosters the window of particular insights into the main directed efforts that could consistently produce outcomes (Black & Kohser, 2017).
The protocols or process of key performance indicators management include:
- Setting the indicators that are accurately aligned with the objectives of the business
- Explaining what the organization needs to follow by tapering the list for avoiding overloading of data
- Making sure that key indicators are accessible
- Utilizing SMART goals
Plans for reviewing and improving the system
The organization will take some steps for reviewing and improving the system and these are given below:
- Meeting of management – The organization will conduct a meeting with management to discuss the success metrics and performance indicators of the organization and the heads of department will be mainly asked for identifying particular areas and fields of concern.
- Review of systems – Practices of management and employees will be accurately reviewed by the evaluating team as per the standard guidelines and policies of the organization (Snell & Morris, 2018).
Requirements for improvements and analyzing
These can include the following:
- The organization must create an engaging and healthy environment – This could help in activating the desires of shoppers and lead to impetuous sending by them.
- Encourage suggestions and recommendations – The organization should encourage the customers to give their suggestions and recommendation to improve the client retention rate of the organization.
- Offer the expertise – The organization must offer the expertise that can help the business to boost its performance (Snell & Morris, 2018).
The operational plan is the practical kind of document which highlights the main targets and activities the company will mainly commence during the time, mainly one year. It is frequently related to agreements of funding also connected to the strategic plan of the organization. It gives the structure for the day-to-day workings of the operations. The operational plan must align with the complete objectives of the organization as mentioned in the strategic plan. The operational plans mainly contain the following information and it is given below:
- Particular objectives and goals of the organization
- Actions needed to obtain those goals and objectives
- Human resources needed
- Required physical resources
- Required budget
- The period of completion of the particular action (Leite, 2013).
Operational plans mainly guide all the practical execution of the particular response. They assist every individual in the organization in knowing what is required to mainly get when, where and how much will it mainly cost to the organization, which will perform the work, and then who will accurately report etc. The main role of the operational plan is to help in performing work as per the schedule within the stated budget and meeting with entire standards of quality. The operational plan also helps the organizations for developing effective strategic planning and obtains their stated objectives effectively. The operational plan is also helpful for the companies as the prepared enterprise responds effectively to all changes in the organization (Leite, 2013).
Differences in the operational plan of manufacturing and service organization are given below:
- Physicality of output – The output of the specific service organization is mainly of intangibility like training, consultancy etc. whereas the manufacturing organization produces physical products.
- Production as per demand – In the service organization there is no inventory and they create the services when there is the requirement of consumers whereas the manufacturing organization produces all its goods for the sack of inventory.
- Consumer-specific production – Service organizations don’t produce the services unless there is a demand made by the consumer whereas the manufacturing organization could produce products without the orders made by the consumers.
- Requirements of labour and automated procedures – The services organization mainly recruits individuals with particular skills and knowledge whereas the manufacturing organization could automate lots of their processes of production for reducing their requirements of labour.
The process of the budget is given below:
- Review the last period – The initial point must always be to seek over the present information by the organization while commencing the formation of the budget.
- Calculate current revenue – The organization then calculate its existing sales.
- Set out all fixed and marginal costs – The next step in the process of the budget is that the organization should set their fixed and marginal costs.
- Add all variable costs – These are ordinarily thought of as flexible expenditures of the organization and the organization should add these costs.
- Forecast all the additional expenses – Another step in the process of the budget is that the organization should evaluate their additional expenses.
- Examine cash flow – Next step is to examine the statement of cash flow.
- Make decisions of business – Then after this, the organization will make decisions related to business.
- Communicate – Then, at last, the budget will be announced (Berman, et al., 2018).
A key performance indicator is the computable performance measure over the period for the particular goals and validates how efficiently the organization is obtaining its objectives.
Financial KPI – Net profit, gross margin, revenue, a current ratio
Non-financial KPI – Relationships, brands, skills, knowledge, data, information, processes, patents etc. (Berman, et al., 2018).
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