There are three examples of risks that must be controlled in developing and implementing
strategic plans such as
1) Competitive aspects
2) Economic variances
3) Changes in organization structure
All the risk factors must be analyzed effectively and efficiently to achieve its goals and
objectives (Sadgrove, 2016).
Risk management strategies must be applied while developing and implementing strategic plans
1) Mitigate the risk – Strategies must be applied before reducing the impact of predicted risks in
2) Transfer the risk – Risk could be transferred to a third party through an insurance policy
(Glendon, et al., 2016).
A risk management strategy that could be used to manage intellectual property risk in strategic
planning is as follows-
1) Acquire a provisional patent
Sometimes a company is not able to obtain a patent so a provisional patent could be obtained. It
would provide security to the intellectual property of an organization. It is for just a year. It gets
expired after a year.
SWOT analysis is one of the internal sources of information of an organization. It is beneficial to
determine the overall strengths, weaknesses, opportunities, and threats of an organization.
Strengths are beneficial to take competitive advantage as well as opportunities define the new
ways to improve the performance of an organization. The organization could overcome its
weakness by apply strategies as well a review must be done about the predicted threats in
Four questions are necessary to ask while conducting SWOT analysis in the organization
1) What are the unique aspects of the organization?
2) What do we need to improve in the organization?
3) What are the new ways through which growth could be improved?
4) What are the predicted threats of upcoming years?
PESTLE analysis is one of the external sources of information. It is beneficial to determine
external aspects of the organization. It is helpful to determine political stability, economic
conditions, social factors, technological factors, legal factors, and environmental factors of a
specific country or a market. PESTLE analysis must be analyzed effectively and efficiently
which would lead to the development of an organization (Sadgrove, 2016).
Four questions are necessary to ask while conducting PESTLE analysis in the organization
1) What are the political criteria of the entire market?
2) What are the laws of the government that must be followed?
3) How could performance be improved with the latest technology?
4) What are the preferences and requirements of society?
Team member’s suggestions and existing records are two internal sources of information that
could be utilized about its competitors, vision, values, capabilities, and customer base.
Report analysis of competitors' and clients' feedback is two external sources of information that
could be utilized about its vision, competitors, values, customer base, and capabilities.
Organizational values play an important role in the growth of an organization. The main purpose
to develop organizational values is to provide a proper framework about its ethics and code of
conduct. It is helpful to develop an effective cultural environment in the organization.
There are two techniques such as
1) Balanced scorecard
2) Gap planning
3) PESTLE analysis
4) SWOT Analysis
Native Bush Spices is situated in Coffs Harbour, NSW. It was established in 2010 to provide
Australian native food products in Australia. It provides a wide range of products such as Native
herbs and spices, Native herbal teas, and Native fruit jams and conserves.
It is committed to supplying qualitative and healthy products to its customers.
Its main target is to be sought after as a supplier and most respectful dealer of Native Bush
All the employees give respect to each other as well as customers. They are responsible for their
tasks and duties. They are innovative and creative in the workplace. They care for each other as
well as for the environment.
1) To provide a wide range of native products
2) To enhance sales revenue
3) To develop awareness about the native and healthy products
4) To expand market overseas
5) To follow alliance marketing
Key Business strategies
1) Cost strategy
2) Focus strategy
3) Differentiated product strategy
Best practice to develop strategic plan such as
1) Write down the mission
2) Write down the vision
3) Write down the values
4) Schedule internal and external analysis
5) Identification of strategic issues
6) Formulation of strategic objectives
7) Develop the plan
Date – 20-02-2021
Time – 01:00 PM
Place – Room number 10 ( conference hall )
Attendees – Team members
Meeting Objective –Discussion about organization mission, vision, values, and objectives
Meeting with Team members
Team members – Good Morning Sir
Manager – Good Morning! We all are here to discuss the mission, vision, values, and strategic
objectives of the organization. The mission is to provide qualitative products, the vision is to be
the most respected supplier of native bush spices, and value is to manage all the things with
respect and care. The objective is to expand the market overseas, enhance sales revenue and
develop brand awareness. What are your suggestions about it?
Team member – We need to review existing policies and procedures as the organization is
going to perform at a new platform such as the international market.
Team member – We need to set objectives such as attract young customers such as young
customers are health conscious.
Manager – Nice! We would look into it. What do you suggest about the actions to achieve
Team member – Sir we need to follow all the steps to achieve strategic objectives such as
Identification of requirement
Give priority to different tasks
Establish a strategic plan
Evaluate and manage the plan
Control and review the plan
Manager – I feel great due to your active participation. We would apply it.
Team members – Thank you, sir! Have a nice day
A meeting discussion has been done with the team members. All team members participated
actively in the discussion for the development of Native Bush Spices. Organization mission,
vision, values, and strategic objectives have been discussed. The suggestion about the mission,
vision, values, and objectives have been given by the team members that would lead to high
production and expand the market overseas within the next three years. It would be helpful to
develop brand awareness in different countries such as Hong Kong and Japan. Discussion about
the actions that must be taken to achieve strategic objectives has been done. A suggestion such as
steps to achieve strategic objectives has been discussed in the meeting with team members.
Email to Assessor
To – firstname.lastname@example.org
From – email@example.com
Subject – Approval for developing a strategic plan
Herein I am informing you that I have discussed with the team members about the organization's
mission, vision, values, and strategic plan. I have attached a file of the meeting summary in the
attachments. It includes all relevant information of meeting. Strategic objectives have been set
based on the mission, vision, and values of the company. Kindly go through it and provide the
approval to develop a strategic plan.
Research Native Bush Spice Australia’s customers and competitors
SWOT analysis is one of the internal sources of information such as it defines strengths,
weakness, opportunities, and threats of the organization. Al the terms are internally related to the
growth of the organization. Three internal sources of information exist records, feedback from
staff members, and a review on the existing performance of the particular year. It is important to
be sourced for the development of the organization. Strengths provide a chance to achieve its
goals whereas weakness provides a chance to overcome its effect on the growth of the
organization. It is beneficial for the improvement of emerging markets, potentially new and other
relevant factors (Gürel, et al., 2017).
PESTLE analysis is one of the external sources of information such as it defines political,
economical, social, technological, legal, and environmental factors of the entire market. Factors
of the external environment must be analyzed super soon. Review on surveys, questionnaires,
and customer feedback are external sources of information in the organization. It provides
relevant information about the political stability and changes in different rates such as interest
rate and foreign exchange rate. It provides information about the reference of society as well as
the rules and regulations of the country. It must be evaluated effectively and efficiently (Perera,
Native Bush Spices would expand its business overseas within the next three years. It is natural
to come up with different risks and benefits while performing on a new platform such as an
international market platform.
Risks of Native Bush Spices
1) No response from clients of the international market
2) High Competition in new markets
3) Not able to achieve required demand and requirement (Chance, et al., 2015)
4) Variances in the choice of candidates
5) Effect of environmental as well as economic changes
6) Lack of advertising in new markets
Benefits of native Bush Spices
1) High production that would lead to sales revenue
2) Improves status and culture of the organization
3) Expand business into overseas
4) Developed brand awareness
5) Improvement in lifestyle such as healthy lifestyle
6) Improved structure of the organization
7) Developed awareness about health concern as well as organic products
8) Improvement in performance of the organization
SWOT analysis of Native bush Spices. It is beneficial to define SWOT analysis so that it could
be utilized effectually for the development of the company.
Provide qualitative organic products
It has an organic certificate
It has good values and status (Phadermrod, et
No knowledge about foreign
No investment in other countriesal., 2019)
No strategic plan
The business could be developed into overseas
Chance to develop health awareness overseas
Improvement in range of organic product
No ideas about the political stability of other
Variations in external factors
Changes in laws
PESTLE analysis is one of the most external factors. It is necessary to analyze all external
factors of the country when the company expands its business in different countries. It affects the
growth of the company. PESTLE analysis stands for political, economical, social, technological,
legal, and environmental factors. It is necessary to analyze the political stability of the country.
PESTLE analysis plays a major role in the long-term growth of the company. It influences the
economic changes such as changes in the interest rate and foreign exchange rate that affects the
company growth. Product demand and supply are affected through the changes in a social
preference such as changes in demand and requirement of society. Company progress would be
affected through the changes in rules and regulations of government laws.
Email to Assessor
To – firstname.lastname@example.org
From – email@example.com
Subject – Report of SWOT and PESTLE analysis
Herein I am informing you that I have discussed the SWOT as well as PESTLE analysis. It
includes an analysis of the internal market as well as the external market. I have attached a file
in the attachments. It includes internal as well as external factors that affect the growth of Native
Bush spices. Kindly go through it and give us feedback.
Updated SWOT and PESTLE analysis
It is known for its values and qualitative
It develops health concern among the
It has a facility for online transactions such
Limited in Australia only
Young people are not attracted such as current
customer range is 35 to 65 years
product could be ordered through websites.
No awareness about the preference of foreign
Develop a wide range of different products in
Follow alliance marketing to achieve its goals
Develop innovation and creativeness in foreign
Variation in the external market of different
Variation in rules and regulation of different
Failure to make utilization of latest technology
to improve the performance
PESTLE analysis stands for political, economical, social, technological, legal, and environmental
factors. All the external factors play an important role in the development of the organization in a
new country. It could affect the progress of the organization. If the business is expanded overseas
such as Japan and Hong Kong. External factors of Japan and Hong Kong must be analyzed
effectively and efficiently. Political stability and economic structure must be assessed
effectually. Social preferences and legal laws of Hong Kong and Japan have a major impact on
the growth of Native Bush spices in Hong Kong and Japan.
The strategic plan of Native Bush Spices
Native Bush Australia is associated in Coffs Harbour, NSW with different qualitative products
and services. It was founded in 2010 to supply organic and native products in Australia. It is specialized with the organic certificate. It supplies products throughout the supermarket and
health stores in Australia.
To develop as the most respectful as well as sought after supplier of Native bush spices
Its main target is to supply qualitative native products to all its candidates
Our values are
They have effective and efficient values. They treat every member with respect and care. They
apply strategies innovatively and creatively. They all are honest about the work.
Strategic objectives are as follows-
1) Expand market into overseas
2) Establish brand awareness
3) Improve customer satisfaction
4) Enhance sales revenue
5) Develop a wide range of products
At present, The Native Bush Spices provide quality organic products through small supermarkets
as well as health stores of Australia. It has the feature of online business such as orders could be
ordered through the websites.
Market characteristics and Conditions
The managers of Native Bush Spices are supposed to convert its platform such as the
international market platform. The business would be expanded overseas such as Japan and
Hong Kong. Currently, the targeted customers are the person who enjoys gourmet food.
Currently, the age of customers is 35 to 65 years. Customers have an average income of $80,000.
PESTLE analysis is one of the most analyses that play a major role in the effectiveness of the
strategic plan. The main objective of the strategic plan is to develop a PESTLE analysis. It is
necessary to analyse external environmental factors. The strategic plan must review the political,
economical, social, technological, legal, and environmental factors. It is necessary to evaluate the
effect of the external environment on the growth of Native Bush Spices. PESTLE analysis
defines the political stability as well as the economic changes of the country. It describes the
relevant information about the preference of society as well as utilization of the latest technology
to perform effectually. It is necessary to be prepared while developing a strategic plan (Board, et
It is known for its qualitative organic
It is known for its values that are
followed to achieve goals.
No capital invested in foreign countries
No knowledge about the laws of foreign
Chance to develop a wide variety of
Changes in the external environment
Develop innovation and creativeness Negative impact on foreign countries
Actions Timelines Responsibility Key performance
Establish strategic plan Within 25
Enhancement in sales
Conduct online surveys
It would be able to
know preferences of
candidates of foreign
Conduct effective advertising
Manager of the
Identify resources of alliance Within 40
marketing days department
Develop brand awareness
Email to assessor
To – firstname.lastname@example.org
From – email@example.com
Subject – Report of Strategic plan
Herein I am informing you that I have developed a strategic plan that is based on its mission,
vision, values, and objectives. An action plan has been prepared to achieve its strategic
objectives effectually. Kindly go through it and give us feedback about the required changes in
Updated Strategic Plan
Mission, vision, and values
Native Bush Australia is based in Australia. It supplies products in the small supermarkets as
well as the health stores of Australia. Its mission is to supply qualitative organic products
worldwide. Its vision is to be the most suppliers with respect globally. The values of the
organization are to treat candidates as well as staff members with respect and care.
1) Follow strategic plan effectually
2) Adopt alliance marketing
3) Obtain knowledge about the marketing structure of foreign
4) Investment in foreign countries
5) Develop a wide range of products in different countries
The native Bush spice has a wide range of markets about the native spices and herbs. 35 to 65
years old customers are attracted towards the native products with an average income of $80,000.
The strategic plan has been developed to expand the market overseas.
Market characteristics and conditions
The market is to be expanded overseas such as Hong Kong and Japan. A strategic development
plan would be developed to achieve its goals.
The strategic plan must include an analysis of external environment factors effectively and
efficiently. It is necessary to review the external environment. It would be helpful to analyse
criteria about the political stability as well as laws of different countries that may have an impact on the growth. It describes political, economic, social, technological, legal, and environmental
Famous for organic products in the
Its organization values in overseas
The new entrance in a foreign market
No Existing report of foreign investment
Chance to develop a report of foreign
Chances to maintain the status
Failure in a foreign market
Changes in the social preference of
Actions Timelines Responsibility Key performance
Innovation in the strategic plan Within 25 High authorities
Enhancement in sales
as well as innovation
Innovative strategies in
conducting a survey
It would be able to
know the preferences
of candidates of
through an online
Development in advertising
Manager of the
Good response from
Evaluation of alliance
Apply strategies to enhance
Email to assessor
To – firstname.lastname@example.org
From – email@example.com
Subject – Report of updated Strategic Plan
Herein I am informing you that I have made changes in the strategic plan according to the
received feedback from you. I have attached a file of the updated strategic plan in attachments.
Kindly go through it and approve it.
Report for management
Analysis and report on data
The strategic plan has been implemented in the structure of Native bush spices. Data and staff
comments have been analyzed. Sales have been enhanced from $5, 50,000 to $8, 00,000. It has
achieved its goals in the international market. Total international market sales such as from Hong
Kong and Singapore are $70,000. There is no development in the development of new products
as well as the adoption of alliance marketing (Bryson, et al., 2018).
Comment on a performance indicator
Yes, somewhat of the performance indicator has been achieved. The sales revenue, market
awareness, and customer satisfaction have been achieved. There is no improvement in the
alliance marketing and development of new products (Bryson, et al., 2018).
The company is performing effectively and efficiently. It has been one year since the strategic
plan has been implemented. There are various changes in the growth of an organization after the
implementation of the strategic plan. There is need to develop a new range of products
effectually. It could be developed after identifying the choice and demand of society in different
countries. There is a need to advertise organic products through alliance marketing such as
recognize the appropriate partner to expand business in different countries.
Best practices for a strategic plan
The company has achieved its estimated performance structure. There is needed to take a review
of the strategic plan. There is a need to focus on attracting new customers in different countries.
It could be easy by recognizing an appropriate partner that would help in advertising the different
organic products. The budget of the advertising channel must be increased to attract new customers. The company must develop its clear set of directions to create a wide range of new
organic products. The company is needed to focus more on the competitor’s website to improve
its overall performance of the organization effectively and efficiently.
Email to Assessor
To – firstname.lastname@example.org
From – email@example.com
Subject – Review the report for management
Herein I am informing you that I have discussed the performance of the organization after the
implementation of the strategic plan. Somewhat performance indicators have been achieved. The
company has performed well. It needs to focus more on different perspectives. I have attached a
file of the report analysis in attachments. Kindly go through it,
Sadgrove, K. (2016). The complete guide to business risk management. Routledge.
Glendon, A. I., Clarke, S., & McKenna, E. (2016). Human safety and risk management. Crc
Chance, D. M., & Brooks, R. (2015). Introduction to derivatives and risk management. Cengage
Gürel, E., & Tat, M. (2017). SWOT analysis: a theoretical review. Journal of International
Social Research, 10(51).
Phadermrod, B., Crowder, R. M., & Wills, G. B. (2019). Importance-performance analysis based
SWOT analysis. International Journal of Information Management, 44, 194-203.
Perera, R. (2017). The PESTLE analysis. Nerdynaut.
Board, Y. J. (2018). Strategic Plan 2018-2021. London: Youth Justice Board.
Ropianto, M., Rukun, K., Hardianto, M., Hayadi, B. H., Mesterjon, M., Utami, F. H., & Candra,
M. O. (2017, September). Optimization of Strategic Planning Organization in the Framework of
Achievement Objectives of Education. In 2nd International Conference on Education, Science,
and Technology (ICEST 2017). Atlantis Press.
World Health Organization. (2019). Global action plan on physical activity 2018-2030: more
active people for a healthier world. World Health Organization.
World Health Organization. (2017). Global strategy and action plan on ageing and health.
Cassidy, A. (2016). A practical guide to information systems strategic planning. CRC press.
Allison, M., & Kaye, J. (2015). Strategic planning for nonprofit organizations: A practical guide
for dynamic times. John Wiley & Sons.
Bryson, J. M., Edwards, L. H., & Van Slyke, D. M. (2018). Getting strategic about strategic