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BSBCMM511 Communicate with Influence



BSBCMM511 Communicate with Influence

Student Declaration

To be filled out and submitted with assessment responses

◻   I declare that this task and any attached document related to the taskis all my own work and I have not cheated or plagiarised the work or colluded with any other student(s)

◻   I understand that if I am found to have plagiarised, cheated or colluded, action will be taken against me according to the process explained to me

◻   I have correctly referenced all resources and reference texts throughout these assessment tasks.

◻   I have read and understood the assessment requirements for this unit

◻   I understand the rights to re-assessment

◻   I understand the right to appeal the decisions made in the assessment




Unit Title

Unit Code

Student name 
Student ID number 
Student signature Date
Task Number  














For Trainer and Assessor to complete:


◻   Student requested reasonable adjustment for the assessment




QuestionMarking Sheet – Assessor to complete.


Did the student satisfactorily address each question as instructed:

Completed satisfactorily
Question 1    
Question 2    
Question 3    
Question 4    
Question 5    
Question 6    
Task Outcome:                 Satisfactory  Not Yet Satisfactory


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Table of Content


Student Declaration.. 2

Task 1 – Knowledge Questionnaire. 5

Question 1.. 6

Question 2.. 7

Question 3.. 7

Question 4.. 8

Question 5.. 8

Question 6.. 9

References. 9




Task 1 – Knowledge Questionnaire


Task summary and instructions


What is this assessment task about?This assessment is a written questionnaire with a mix of objective and subjective questions.


The questionnaire is designed to meetthe knowledge required to meet the unit requirements safely and effectively.


The questions focus on the knowledge evidence required for this unit of competency:


·         industry, media and government organisations, events and communication channels that are relevant to the organisation

·         cross-cultural communication

·         techniques for negotiation, mediation, conflict resolution and incident de-escalation

·         structured and inclusive meeting procedures

·         organisational policies and procedures relevant to:

  • presenting and negotiating
  • leading and participating in meetings
  • making presentations

·         communication tone, structure, style and impact on others

·         relevant organisational policies and procedures on confidentiality of information.


Your assessor will be looking for demonstrated evidence of your ability to answer the questions satisfactorily, follow instructions, conduct online research and review real or simulated business documentation as instructed.

What do I need to do to complete this task satisfactorily?·         submit your answers to the questions within the set timeframe,

·         answer all questions as instructed,

·         answer all questions using your own words and reference any sources appropriately,

·         all questions must be answered satisfactorily.


It is advisable to:


·         review the questions carefully,

·         answer the questions using online research and the learning material provided for the unit and by reviewing real or simulated relevant business documentation (such as policies and procedures),

·         further research the topics addressed in each question.


SpecificationsYou must submit to GOALS the


·         assessment coversheet,

·         answers to all questions,

·         references.


Resources and equipment •        computer with Internet access,

•        access to Microsoft Office suites or similar software,

•        learning material.

Re-submission opportunitiesYou will be provided feedback on your performance by the Assessor. The feedback will indicate if you have satisfactorily addressed the requirements of each part of this task. If any parts of the task are not satisfactorily completed, the assessor will explain why, and provide you with written feedback along with guidance on what you must undertake to demonstrate satisfactory performance. Re-assessment attempt(s) will be arranged at a later time and date. You have the right to appeal the outcome of assessment decisions if you feel that you have been dealt with unfairly or have other appropriate grounds for an appeal. You are encouraged to consult with the assessor prior to attempting this task if you do not understand any part of this task or if you have any learning issues or needs that may hinder you when attempting any part of the task.



Answerall the questions below:


Question 1


Consider the following three organisations:

For each organisation, identify the industry in which they operate, the media and government organisations they may liaise with, and events and communication channels they may use to promote their business.

OrganisationIndustryMedia and government

(3 in total/organisation)

Events and communication channels

(3 in total/organisation)

OzHarvestPerishable food rescue industry1) Lendlease

2) Woolworths


1) Social media

2) Newspaper

3) General Articles

Marriot HotelsHotel industry1) SSgA Funds Managements, Inc.

2) The Vanguard Group, Inc.

3) Blackrock Fund Advisors

1) Social media

2) Newspaper

3) General Articles

ANZ BankBanking financial service1) Yousif Capital Management LLC

2) Envestnet Asset Management, Inc.

1) Social media

2) Newspaper

3) General Articles


Question 2


Address the following questions about cross-cultural communication:

What is cross-cultural communication?Cross culture communication is that communication which is recognizing both differences and similarities among cultural groups. It delivers an understanding.
List two (2) principles of cross-cultural communication.1) Ignored slang

2) Maintain protocol

Why is cross-cultural communication important?

(30-50 words)

Good Cross-culture communication is important because it helps to improve communication among people from dissimilar cultures. It nurtures superior trust.
List three (3) barriers to cross-cultural communication.1) Perceptual barriers

2) Categorises

3) Emotional display


Question 3


Address the following questions:

Define negotiation.

(30-50 words)

Negotiation is a strategic discussion.It resolves problems in a way that both parties agree.(Saunders, et al 2016)
Define mediation.

(30-50 words)

Mediation is a flexible dispute resolution process. It is intercession among conflicting parties to promote settlement
Why is conflict resolution important in the workplace?

(30-50 words)

Conflict resolution is vital for the workplace as it helps to maintain a positive and good environment for all employees.
Why is it important to de-escalate incidents in the workplace?

(30-50 words)

De-escalate incidents is necessary because it can help the employee to understand the reasons for anger, and how can deal with aggressive nature.
Research, select and briefly outline four (4) techniques for negotiation, mediation, conflict resolution, and incident de-escalation.TechniqueOutline (20-40 words/technique)
1) NegotiationNegotiation refers to that process in which each party agrees with the other.
2) MediationMediation helps to settle arguments and create an agreement.
3) Conflicts resolutionConflict resolution is helpful for parties to find a relaxing solution to the dissimilaritybetween them.
4) Incident De-escalationDe-escalation reduces the force of crisis.



Question 4


Address the following questions:

What is an inclusive meeting?An inclusive meeting where every employee has the right to speak without any fear. And authorized to actively contribute.
What is a structured meeting?A structured meeting invitea team of expert people to stabilised projectsand grows the sta of the decision.
Select and outline three (3) structured and briefly inclusive meeting procedures you could use when managing meetings.ProcedureOutline (30-50 words/procedure)
Be realistic with timeBe realistic during a meeting in other ways be clear on what topic meetings are conducted.
Pay attention to where you sit.Paying attention to where you sit is important when you manage a meeting, helps you to focus on the meeting.
Provide agenda1) Meeting minute

2) Mail to employee and stakeholders to inform them about meeting

3) stay focused


Question 5


Review the policies and procedures folder provided.

Review the following policies and procedures:

  1. Meeting procedures
  2. Communication policy
  3. Information management policy
  4. Marketing policy


Briefly outline the structure and content of each of the policies and procedures, and explain how they may relate to one or more of the following:

  • Presenting and negotiating
  • Leading and participating in a meeting
  • Making a presentation
  • Confidentiality of information


Policies and proceduresOutline (40-80 words/policy and procedures)
Meeting proceduresMeeting procedures is the agenda. When a meeting is conducted by the chair or presented by the chair for approval.
Communication policyCommunication policy is a set of the remedy and standards placed down to guide the behavior of communication.
Information management policyIt gives responsibility to the agency and gives staff a path for generating assets.
Marketing policyMarketing policy is a set of primary defined in confident brands and products. marketing policy is a must to make for every company to achieve their future and current market goal.


Question 6


Explain how the communication tone, structure and style may impact on others. Provide an example of each.

Explain how the communication tone, structure and style may impact on others.

(40-80 words)

When you communicate to other then the tone of communication should be clear, and properly structured. It affects how people observe you but similarly their readiness to listen to you.(Kirkman,2012).
ToneConfident, educator-informs others
Structure1) practical

2) central

Style1) Passive

2) Aggressive




Kirkman, J. (2012). Good style: writing for science and technology. Routledge.

Lewicki, R. J., Barry, B., & Saunders, D. M. (2016). Essentials of negotiation. McGraw-Hill Education.












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