- Value and MOV steps
Step 1 – Online gym platform companies want to develop anonline platform to provide fitness training to their customer and also want to increase their customer base (Marchewka, 2016).
Step 2 – There are some desired values of the online gym platform such as
- a) An online gym platform is a company that wants to encourage its current customer for online physical training.
- b) The company wants to provide the best quality and online physical and health training to their customers and encourage them for taking the online training.
- c) The company wants to develop the best feedback platform that customers use to provide their feedback to the company related to their products and services.
- d) The company want to increase their sale and profit by attracting customer through promotional and marketing techniques.
- e) The company want to innovate their physical activity services to provide the best quality health and physical training services.
Step 3 – Metrics or key performance indicators
There are some key performance indicators that online gym platform uses to measure their performance such as
- Customer satisfaction – The company use this indicator to identify the customer satisfaction level or to identify whether that customer is satisfied with the services of the company or not.
- Customer retention – The company use this indicator to identify whether the new customer is inspired by the services of the organization and gets the subscription of physical training or not (Marchewka, 2016).
- Employees turnover rate – The company use this indicator to identify how many employees leave their job due to the policy and procedure of the organization.
Step 4 – Timeframes
|1.||Adopt the new promotional and marketing activities to promote the product and services of the business.||7 to 8 days|
|2.||Develop a new feedback system to take the feedback from the customer related to the products and services of the business.||9 to 12 days|
|3.||Implement the new innovative activities in the organization to attract new customers.||12 to 15 days|
|4.||Conduct the motivational session to encourage the customer to adopt the online physical training session.||10 to 12 days|
Step 5 – Agreement from the stakeholders
After developing all the plans and procedures, the company need to discuss all the plan and procedures with their stakeholder whether they are senior or subordinate. After discussing the plans, the company must take their suggestion to update it.
Step 6 –Summarize MOV
There are some steps or methods that online gym platforms use to achieve their goals such as
|S.no.||Objectives or values||Methods|
|1.||An online gym platform is a company that wants to encourage its current customer for online physical training.||Conduct motivational meetings with the customers.|
|2.||The company wants to provide the best quality and online physical and health training to their customers and encourage them for taking the online training.||Provide training to the trainers related to the new physical activities.|
|3.||The company wants to develop the best feedback platform that customers use to provide their feedback to the company related to their products and services.||Develop the feedback system to take the feedback from the customers.|
|4.||The company want to increase their sale and profit by attracting customer through promotional and marketing techniques.||Adopt new online marketing and promotional activities.|
- Scope of the project
The scope must be applied to the online gym platforms.
Timelines and cost of the project activities
|1.||Adopt the new promotional and marketing activities to promote the product and services of the business(Alaidaros & Omar, 2017).||7 to 8 days||$5000|
|2.||Develop a new feedback system to take the feedback from the customer related to the products and services of the business.||9 to 12 days||$1000|
|3.||Implement the new innovative activities in the organization to attract new customers.||12 to 15 days||$5000|
|4.||Conduct the motivational session to encourage the customer to adopt the online physical training session.||10 to 12 days||$100|
Work breakdown structure
|1.||Conduct the online event to promote the services and productsof the business (Devi & Reddy, 2012).||Week 1||Marketing manager|
|2.||Find the best technologies to provide physical training to the customers.||Week 2||General manager|
|3.||Develop the customer feedback system to take the feedback from the customers.||Week 2 and 3||General manager and customer management executive.|
|4.||Promote the business services through social media platforms.||Week 4||Marketing manager|
|5.||Post the motivational thoughts on social media to encourage the customer for online physical training.||Week 4 and 5||General manager|
|6.||Conduct the meeting with the existing customers to encourage them for online health and physical training or exercises.||Week 6||General manager and training head|
Code of Ethics
Code of Ethics in the fitness gym is ethical fitness and it simply means that the awareness and development of habits will be maintained under stressful pressure. Under the code of ethics, the staff members are not allowed to offer bribes to any senior position members and ensure that bribes will be prohibited in the online fitness gym (Bah, et al., 2018).
Code of ethics that will be followed by the Online Fitness Gym-
- All the staff members have to maintain the integrity of the organization. Be honest and truthful in all the business relationships, no trainer or instructor will provide the wrong information by giving a misleading statement, as well as which is misleading the omission.
- Second Code of Ethics is maintaining objectivity. Conflict of Interest will not be followed, biasedness will also not be followed, and professional judgment will not be overridden (Bah, et al., 2018).
- Professional Competence and Due Care is the third professional code of ethics. It states that all the instructors who are providing the fitness training must have the proper knowledge as well as professional knowledge, and ensure that there is the current development in practice, techniques, also who are working under anyone will get the providing the training (Gotterbarn, et al., 2018).
- Confidentiality of employees’ information will be maintained, and it simply means that the professional information of the employees will not be disclosed, and ensure that it will be kept confidentially as per the legal duty (Bani, et al., 2020).
- Professional behaviour will be maintained by all the employees, not a single employee will break the laws and regulations, and all the employees and staff members have to follow all the laws and regulations, and avoid the negative action that will directly negatively impact the organization (Bani, et al., 2020).
The Code of Ethics of Online Gym Fitness requires to comply with the fundamental principles of ethics, and it requires applying the conceptual framework which evaluates and addresses the threats and it will comply with the fundamental principles (Gotterbarn, et al., 2018).
Some threats will be followed or comply with the fundamental principles, and the threats are such as –
- Self-Interest threat – It is known as the conflict of interest which influences the judgment behaviour of all the instructors of the Online Gym Fitness.
- Advocacy Threat – It simply means promoting a position, and that your subsequent objectivity is compromised.
Complying with the code of ethics and conceptual framework requires understanding, knowing, and applying all the relevant provisions. The purpose of the code of ethics is to inform all the staff members and instructors in the online fitness gym on how they should conduct their activities and performance in the online fitness gym.
Project Management Approach/Methodology
The project Management Approach and Methodology that has been selected here for monitoring the quality of all the activities that are conducted, The feedback will be collected from the customers and members who have taken the training and identify the areas of improvement as well as to measure the quality of the performance of all the instructors who are providing the fitness training to the members. Data have been analyzed from the data that has been collected by taking the feedback and analyze that what members have taken the membership and whether they want to renew that membership or not.
The quality will be monitored by the feedback taken from the memberships and they will provide that which instructor is providing the best fitness training and whether they are using which type of equipment or not. The methodology that has been selected for the project management is collecting the primary data as well as collecting the secondary data for the planning of the project.
Primary data will be more preferred in the project proposal for the research and the survey will be conducted in which the google forms will be distributed to all the customers and clients as well as members who have taken the memberships in the previous time, as well as have the memberships in the current time and that data will be analyzed for the measurement of customer satisfaction. Also, influence the customers and clients to renew their memberships, and they get the proper fitness training and help them to achieve their fitness goals.
Secondary data that can be used which states that Qualitative methodology will be considered in the online fitness gym for analyzing the performance and collecting the information from the different sources that how to make the online fitness gym better which can assist them to attract more customers and increase the customer base as well as increase the revenue and settle the loss that has been generated.
The Project will be managed by regularly monitoring it and ensuring that proper technology will be used by the instructors to provide the fitness training to all the members who have taken the memberships in the online fitness gym and ensure that system has been installed at their place by which those instructors will be providing the online fitness training to all the members so that they will be retained in the gym and ensure that customer satisfaction will be maintained. Technology will be used to monitor the quality and the performance of the instructors who are giving the training to the members including new and existing members by setting the quality performance indicators, quality metrics as well as automated data, and following the monitoring system. The primary purpose of monitoring and controlling the data is to improve the agent performance which leads to generating the business revenue for the online fitness gym. Quality Assurance will be monitored by defining the Key Performance Indicators earlier only, and invite employee feedback, and conducting a survey of customers for interacting with them.
Online Aspect of Working, Planning, and Managing the IT Project
It is very important for planning in the IT project and ensure that proper planning will be done, and it leads to managing all the projects, planning all the tasks and activities will be conducted in an online manner. Planning of all the resources will be done and a procurement strategy will be prepared in which it will be stated how all the resources are procured, and online sessions will be conducted with the members who have taken the online memberships for their health and fitness training.
IT risks can also be incurred such as technical issues can be incurred in which all the customers and members have reported the complaint that one instructor has some server issues they are facing, and it leads to a decrease in the reputation of the online fitness gym (Afreen, et al., 2021).
Another risk on the online fitness gym that is related to the technology is resources are not used properly and training is not given to the instructors that how they have to use the online technology for providing the training, and it leads to customer dissatisfaction because if the instructor is not able to use the online desktop in front of its members and fitness clients, then it will be directly impacting on the reputation of the company.
- Impacts and Triple constraints
|Budget Reduction||Activities will be reduced due to which time will be saved (Alaidaros & Omar, 2017).||The cost will be saved and expenses will be reduced.||Quality will be maintained in the activities.|
|Management change||All the work is completed on time.||The unwanted cost of the business will be saved.||All the employees follow the quality standards in the work.|
|Outsourcing||All the work is completed on time and the company also achieves their targets within a period.||The cost of the business will be increases but the cost of other expenses will be reduced.||All the work is done according to the quality (Vanhoucke, 2012).|
Online gym platforms want to establish a new setup in the organization to provide the best physical training to the customers through the online process. If the budget of the project will be reduced then the company can’t able to purchase the new technologies and equipment to provide the best physical training to the customers.
If the online gym platform implements the new changes in the organization related to providing the best training to the customers, then the company may achieve their goals easily without facing problems.
If an online gym platform outsources the new well-skilled external stakeholders, then the company can easily run their business for the long term in the existing competitive market.
If the Online gym platform reducesthe budget and cost of the project then the quality will be not maintained in the services because the company need to purchase the best quality resources to provide the best services to the customers.
If the online gym platformsimplement the new changes in the workplace, then the quality will be not maintained in the services because the employees not easily accept or adopt the new changes.
If the online gym platform hires or selects new well-skilled employees for the training job roles then the company easily provides the best quality services to the customer according to their demands.
- b) Updated Work breakdown structure
|1.||Conduct the online event to promote the services and products of the business.||Week 1||Marketing manager|
|2.||Find the best technologies to provide physical training to the customers.||Week 2||General manager|
|3.||Develop the customer feedback system to take the feedback from the customers.||Week 2||General manager and customer management executive.|
|4.||Promote the business services through social media platforms.||Week 1||Marketing manager|
|5.||Post the motivational thoughts on social media to encourage the customer for online physical training.||Week 2||General manager|
|6.||Conduct the meeting with the existing customers to encourage them for online health and physical training or exercises.||Week 1||General manager and training head|
|7.||Purchase the new software toprovide online training to the customers (Devi & Reddy, 2012).||Week 1||General manager|
|8.||Install the best speed internet connection in the organization.||Week 1||General manager|
- c) Update Gantt Chart
- Leadership style
A leadership style that will be used for the project considering all the changes of the project that has been determined in the online fitness gym is the Participative Leadership Style, in which opinions of all the instructors and members will be taken and implemented their opinions so that they think that their opinions are taken in consideration as well as implemented in the online fitness gym project to make the gym successfully working online, as well as ensuring that risks will be minimized in the project (Islam, et al., 2018).
Assumptions that this leadership style is perfect because it enhances the collaboration among all the instructors and they will work collaboratively to train their clients, and it leads to an increase in customer satisfaction as well as client retention rate. A participative leadership style that will be used in the online fitness gym will increase the morale among all the clients and instructors to achieve their fitness goals as well as instructors will provide the training adequately (Islam, et al., 2018).
The participative leadership style also decreases the competition among all the instructors as they have one goal to achieve the online fitness gym objectives of the organization. The participative leadership style has to ensure to all the instructors in the online fitness gym will perform better as they are working collaboratively, and they are committed to achieving the goals and objectives of the online fitness gym while operating online and providing the training to all the instructors so that their performance will be improved. It leads to an increase in customer retention rate and customer satisfaction. This is the reason that the participative leadership style will be selected by the online fitness gym.
- Ethical Issues
- One potential conflict among them – Timings are not fixed by the instructors that at what time they are providing the fitness training, they only give the notification a few minutes ago which leads to missing the fitness sessions by the members and it leads to their loss, which they do not prefer by them mostly. It leads to conflicts between the instructors and members and increases the client turnover rate, which ultimately results in the performance of all the objectives of the organization. The objectives and outcomes that are needed to achieve will also be impacted (Afreen, et al., 2021).
- One Specific Ethical Issue – Specific Ethical Issue is that new instructors who have been hired by the online fitness gym for providing the fitness training are not the professionally competent as well as they are not maintaining the quality of their fitness training, and they have not the proper skills to train their members and clients so that satisfaction rate will also be increased. Another issue is that confidentiality has not been maintained and the confidential information of the members and clients has been leaked which leads to an increase in the client turnover rate and they are not trusting the online fitness gym, information including their health has been leaked.
- Specific Project Management Risk – Specific Project management risk is that resources have not been allocated to the staff members and instructors and not taken the feedback from the staff members on time, which leads to an increase in the client turnover rate. Project Management has not been properly done due to resources not being allocated and it leads to an increase in the overall usage of the resources as well as underutilization of resources reported in the online fitness gym. Underutilization of resources is not acceptable because it increases the overall costs of the project online fitness gym and is not able to recover the losses.
- One Specific Project Risk – Specific Project Risk is that timeframe has not been achieved and it leads to an increase in the overall costs as well as the overall time of the project. Specific Project risks will overall increase the costs of the online fitness gym, also if the goals are not achieved including the fitness goals of the members who have taken the membership are not able to achieve and they are not getting their figure what they want, so it leads to client turnover rate in the online fitness gym, and it overall affecting the project management (Naumenkova, et al., 2020).
- One Major Opportunity that will bring success to the Project – Major opportunity that will bring success to the project is that online training has been given and it leads to a decrease in the overall costs of the project. Feedback will be taken from customers and it will improve the customer satisfaction and it will bring more customers as well, so this is the opportunity for the project that will increase the revenue generation of the project, and then more investors will be attracted to the project who are ready to invest in the project so that better technology will be used for conducting the online sessions. It will improve the overall performance of the project of an online fitness gym (Naumenkova, et al., 2020).
Project communication plan
|Individuals||Communication goals||Communication channels||Frequency|
|Sponsor||The communication goals that can be related and linked with the sponsor are for the betterment of the organization or for making the organization more profitable.||Emails conversation as per standard format.||Weekly|
|Higher authorities(for example CEO, CFO Etc.)||The goals of the higher authorities are to take care of the operations of the organization as well as to check how the organization is going with its certain operations and examples.||Emails conversations as per standard format and face to face meetings and conversations with the help of communicating with the supervisors and managers.||Monthly|
|Managers and Supervisors||The communication goals of supervisors and managersare to check and supervise the operations and the performance of the organization so that the management is done in a proper way (Hagiu & Altman, 2017).||Emails conversation as per standard format and with the help of audio and videoconferencing.||Regular|
|Internal employees||The communication goal of the employees is to take care of certain responsibilities that are related to the operations and the procedures related to all the working of the online platform so that it can be done properly.||Email conversation as per standard format and with the help of chats, messaging, chatbots and face to face communication.||Regular|
|Shareholders||Their main goal is to make sure that the organization is working and earning in a profitable manner or way.||Emails conversations as per standard format and company meetings in proper business format.||Monthly or yearly.|
|External stakeholders like other organizations, government etc.||External stakeholders play a very huge in terms of impacting the company as well as its operations and performance (Praveen & Khaliq, 2018).||Emails conversation as per standard format and with the help of audio and videoconferencing.||Not defined but assumed monthly.|
|Technological resources||Single procurement||This method must be utilized in terms of the specific situations and circumstances that help in procuring the entity that will help in acquiring the services related to the technological requirements (Garcia, 2012).|
|Equipment||Indirect procurement||It is utilized for the items that are essential for the operations and supplies in terms of the physical items like furniture and advertising campaigns as well as the maintenance of the equipment.|
|Human resources||Service procurement||This consists of procuring the human resources and individuals-based services that depend upon the direct and indirect procurement. This is an efficient approach that is related to human resource management.|
|Online platforms and online learning hubs||Goods procurement||This will be used as it helps in the management practices as well as the management procedures. It consists of indirect and direct procurement in terms of t6he resources and the resources.|
|Financial resources||Restricted tendering||This limits the number of proposals and evaluated the requests as per the services and supplier provider (Mason & Brown, 2014).|
- Meeting minutes
Date and time: 25th and 26th April
Decisions made: The decisions were made about how to increase the profitability of the Online gym platforms as a project as a specific budget is set for running the particular gym a marketing campaign is needed to be organized.
Risks: The risks consist of an increase in the costs of the organization in terms of the budget set by the managers.
Communication channels: Via emails and face to face meetings.
Changes required: The changes are decided in the budget as well as in the process of marketing in the operations.
Responsibilities for each group member:
Sponsor: To provide financial resources.
Higher authorities( example CEO, CFO Etc.): To analyze the profitability in long term profits.
Managers and Supervisors: To analyze the operations made by the organization.
Internal employees: To operate with their roles and responsibilities.
Shareholders: Overall evaluation of the company.
External stakeholders like other organizations, government etc.: To have a huge impact on the organization profitably.
Progress on every task: The company has achieved progress in the given operations and accomplishment of the decisions.
- Assumptions made in the project
The Assumptions that are made in this project can be seen as follows:
The leadership style is taken as an assumption because it helps in collaboration with the instructors as well as training the consumers for increasing the consumer satisfaction as well as customer retention rate.
The trainers of the gym are well qualified and know every aspect of their knowledge level in terms of the advancements.
The company is having technological advancements and has a proper online platform for maintaining the business as well as can maintain its advantages in terms of the technological advancements(Nibyiza, et al., 2015).
The resources are available and not scarce.
- Online aspect
The organization is having a particular portal related to the app which is needed for the completion of the project as all the team members can discuss the work on the portal and can work accordingly as decided on the online platform. Monitoring of the performance can also be done with the help of online platforms.
For completion of this project can be done with the help of certain processes that can be carried out with the help of certain operations that are:
Customer relationship management
Identification and meeting with the stakeholders
Setting and prioritizing certain goals and operations
Creation of project schedule
Identification of the issues and completion of the assessment
Presentation of the project plan related to the stakeholders.
Project change management plan can help and assist in maintaining changes in the project as they are expected to solve the situation and criteria that are needed to be changed for increasing the efficiency and productivity in the operations as the strategies that are needed to be implemented for increasing the consumer base as the system will help in aligning with the operations. Understanding the changes that are needed to be addressed in terms of the implementation as well as helps in incorporating the awareness(Munassar, et al, 2013).
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